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The Town with Matthew Belloni

Podcasts · Society & Culture

The Town with Matthew Belloni

596 episodes · 4 with AI analysis

AI Intelligence · across all analyzed episodes

Topics · top 10

Super Bowl advertising pricing and bundling strategiesNBC's multi-sport inventory monetization (Super Bowl, Olympics, NBA All-Star)Celebrity talent compensation in premium advertisingNielsen ratings methodology and out-of-home viewing measurementPeacock vs. Tubi viewership and ad platform economicsFirst-time vs. legacy advertiser pricing dynamicsStreaming-only ad tier creation and pricingStudio advertising strategies and creative differentiationRegional vs. national ad buy economicsOvertime contingency planning and spot auctions

Analyzed Episodes

Feb 5, 2026

The Behind-the-Scenes Jockeying for $10M Super Bowl Ads

Super Bowl advertising pricing and bundling strategiesNBC's multi-sport inventory monetization (Super Bowl, Olympics, NBA All-Star)Celebrity talent compensation in premium advertising
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Feb 11, 2026

Netflix in the Senate Hot Seat, and Disney’s Demographic Problem

Netflix Warner Bros. acquisition regulatory approvalMonopsony power in entertainment labor marketsTheatrical window negotiations and P-VOD standards
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Feb 11, 2026

Jeff Probst on What It Takes to Produce ‘Survivor’

Reality competition show production logistics and budgetingCasting strategy and diversity in unscripted televisionShowrunner role and creative control in network television
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Feb 12, 2026

Should Hollywood Take the Microdrama Boom Seriously?

Microdrama market size and growth projectionsProduction cost economics and budget constraintsNon-union labor and guild negotiations
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