NFL League Meetings Reaction Day 2: MNF Doubleheaders are no more, Thanksgiving Eve Games, NFL Flag Football
51 min
•Apr 1, 202618 days agoSummary
John Middlekauff analyzes NFL owners meeting outcomes including the elimination of Monday Night Football doubleheaders, the introduction of Thanksgiving Eve games, and the shift away from NFL players participating in flag football. The episode also covers quarterback evaluations, coaching nepotism advantages, and free agency market dynamics.
Insights
- NFL recognizes doubleheader format diluted Monday Night Football's premium positioning and viewer experience, demonstrating willingness to pivot when initiatives underperform despite business logic
- Character and conduct off-field increasingly determines draft value and career trajectory, with examples like Justin Fields gaining opportunities despite mediocre play due to professional behavior
- Organizational culture and leadership philosophy (exemplified by Lions' signing bonus clawback policies) can undermine coaching success regardless of on-field performance improvements
- Early exposure to family profession creates measurable competitive advantage in coaching, with multiple examples of second-generation coaches outperforming peers
- Free agency market timing is critical; players who miss early signing windows face significantly reduced leverage and compensation as teams shift to buyer's market dynamics
Trends
International game expansion driving NFL scheduling decisions away from traditional prime-time formats toward early morning slots for global audiencesFlag football professionalization without elite NFL player participation, positioning as standalone sport rather than exhibition eventThanksgiving week expansion from single day to multi-day programming window to capture pre-holiday viewershipCharacter evaluation gaining equal weight to athletic metrics in draft assessments, reversing decades of talent-first prioritizationFree agency market bifurcation between early signing period (seller's market) and post-April period (buyer's market) creating strategic timing advantagesOrganizational cost-cutting through signing bonus clawback policies on injured/retiring players despite salary cap flexibilityCoaching family dynasties demonstrating sustained competitive advantage across NFL and college sportsSecond-wave free agency becoming viable acquisition strategy for teams with salary cap flexibility targeting overvalued players
Topics
Monday Night Football doubleheader eliminationThanksgiving Eve NFL games schedulingFlag football player participation policyNFL draft character evaluationCoaching nepotism and family advantageFree agency market timing and leverageQuarterback evaluation and developmentOrganizational culture and retentionSigning bonus salary cap mechanicsInternational game expansion strategyPlayer conduct and professional behaviorDraft room decision-making processCoaching succession planningWide receiver market valuationTeam culture transformation
Companies
Netflix
NFL exploring streaming partnerships for international game distribution and viewer expansion beyond traditional cable
Tito's Beverage
Referenced as example of successful independent brand that resisted acquisition despite multi-billion dollar valuation
People
John Middlekauff
Podcast host analyzing NFL owners meeting outcomes and industry trends
Kyle Shanahan
Discussed flag football coaching experience and concerns about NFL player injury risk in non-traditional formats
Sean Payton
Expressed skepticism about NFL players participating in flag football due to injury risk concerns
Matt LaFleur
Discussed locker room management and player role satisfaction in organizational culture
Mike McCarthy
Acknowledged phone call with Aaron Rodgers and praised Will Howard as quarterback prospect
Aaron Rodgers
Expected to join Steelers in 2026 with Will Howard as backup based on McCarthy's public endorsement
Will Howard
Late-round draft pick praised by Mike McCarthy and Aaron Rodgers as having significant upside potential
Dan Hurley
Example of second-generation coach with family advantage, three Final Fours in four years
Jim Harbaugh
Example of coaching family dynasty with father Jack Harbaugh as former coach
John Harbaugh
Example of coaching family dynasty with father Jack Harbaugh as former coach
Jack Harbaugh
Father of Jim and John Harbaugh, established coaching family legacy
Sean McVay
Example of coaching success with grandfather as Bill Walsh 49ers GM, demonstrating family advantage
Brad Holmes
Credited with transforming Lions franchise culture and draft strategy
Dan Campbell
Transformed Lions into consistent playoff contender despite organizational cost-cutting policies
Barry Sanders
Required to repay signing bonus upon early retirement due to Lions organizational policy
Calvin Johnson
Required to repay signing bonus upon early retirement due to Lions organizational policy
Frank Ragnow
Required to repay $3 million signing bonus upon retirement despite career-ending injuries
Justin Fields
Selected by Chiefs for character and professional conduct despite mediocre on-field performance
Anthony Richardson
Fourth overall pick unable to find trade market due to character concerns and tapping out
Travis Kelce
Example of character red flag prospect who became team captain and Hall of Fame candidate
Joanne Jennings
Unemployed in free agency despite proven NFL performance due to inflated market expectations
Odell Beckham Jr.
Dominated flag football competition, meeting with John Harbaugh for potential Giants return
Todd Monken
Missed official coaching photo at owners meeting due to haircut appointment
Aaron Glenn
Facing potential mid-season firing due to quarterback and roster performance concerns
Andy Reid
Praised Justin Fields as more than gadget player with potential to start if Mahomes injured
Patrick Mahomes
Recovering from injury with potential for Justin Fields to start if rehabilitation delayed
Quotes
"Don't outthink the room. Make a good vodka that people will like."
Tito (Tito's Beverage founder, referenced by John Middlekauff)•Early in episode
"You know, it turns out people didn't like it. And you know what? And here's where I give the NFL credit. They will try things and when they do not work, they will pivot and they will scrap them."
John Middlekauff•Discussing doubleheader elimination
"Everything you do matters. From how you meet to how you conduct yourself on campus, to how you take a rep in practice, to how you sit in the classroom, to how you treat women around campus."
Gholish (Auburn coach, referenced by John Middlekauff)•Discussing character evaluation
"When you're paying guys 20, 30, 40 million dollars to work for you, it's not a good idea, especially where it's a completely different sport and you're at a big disadvantage."
John Middlekauff (referencing Matt LaFleur)•Discussing NFL players in flag football
"If you don't like your role, this is football. No one's on scholarship. You can change it."
Matt LaFleur (referenced by John Middlekauff)•Discussing locker room management
Full Transcript
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Pluto has reclassified as a dwarf planet. Ah, it's no big deal. But speaking of big deals, in Bolton, England, Family Bakers War burdens took the nation by storm, with a fleet of big orange lorries now delivering to every corner of the land. They were really on a roll, unlike that pun. War burdens toasting 150 years. Sorry for the voice note. Just running for the taxi. Did anyone pack hair straighteners? No, I didn't. I've got hair straighteners. Everybody relax, pre-departure drink anyone? Sure, you can roam in the EU at no extra cost, but what really matters is friends and family. That's why we're happy to be your second most important network. Tesco Mobile. It pays to be connected. Terms apply. See tescomobile.com slash home from home. What is going on? My people, how are we doing? John Middelkopf. That would be me, 3 and I podcast. That would be this show. And we got a lot going on. Lot of stories coming out of the owners meetings down the street. No more double headers, flag football might not include pro players anymore. The Lions doing business things that make you shake your head. Mike McCarthy had some comments on everyone's favorite quarterback, Will Howard, to all sorts of stuff. So we're going to dive deep. It's a meaty podcast, fired up to talk some football. You guys know the drill. If you listen on Collins Feed, make sure you subscribe to 3 and out. Semper Feed, we will have you covered. If you want to watch it, we're up on Netflix. Make sure you go check that out. Appreciate everyone that has. But I do want to start with the NFL making a change. They will no longer have the double header Monday night. And me personally, I hated it. Now I hated it for, you know, I was biased because I from a fan standpoint, Monday night, Thursday night, Sunday night, I've always believed. Listen, I'm a traditionalist in the sense of when I was a kid in the 90s, Monday night football was a really big deal. It was a standalone game. Hell, early on in the 90s, we didn't have cable where I lived. We didn't have cable where I lived. So Sunday night football with Paul McGuire and Joe Thysman, I didn't get to watch that unless we went over to my grandma's house. Honestly, probably for the first 12, 13 years of my life, I didn't even know it existed. So in Thursday night football was not a thing. So playing on Monday night, especially, you know, as a young Niner fan, when Steve Young and Jerry Rice were on, back then the great AFC rivalries with John Elway and the Kansas City Chiefs and Schottenheimer's dad and Derek Thomas. It was awesome. It was a really big deal. You get home from school. You don't really want to do your homework. You throw that bad boy on and it felt special. So when they started doing the doubleheader, it felt like it diluted it a little bit. Now, I understand in business, you always have to try new things. It's what we do here. You know, in my business, it's what a lot of you guys do. It doesn't mean everything is going to work. And I'll never forget a story that I was told early on in my podcast career. We got out of radio in Guy Haberman, who's come on this show before, who's a Big Ten broadcaster, who was the voice of the Niners last year, as Greg Papa fought leukemia, star behind a mic when it comes to calling a game. And we had started this podcast, left the radio show, and we had kind of just built it around the 49ers. And we started from scratch. Like, we went into business. We had no revenue. We had to get our own advertisers. And eventually it started to get rolling. We'd get 5K here, 10K here. And eventually we had a listener who worked for Tito's, Devin, who reached out and was like, hey, would you guys be interested in sponsorship? And it was like, by far the biggest thing we'd ever done. And we went to lunch with him. He's a great guy. We became good friends with him. And he told us the story of Tito. And for those of you that drink the alcohol, Tito comes from Tito Beverage. Is the guy that started it, that's his name. That's where they got the name Tito's. And his story is fascinating. He's by far the biggest independent alcohol owner in the world. I mean, all these big brands that you drink, whether it's beer, whether it's hard alcohol, whether it's wine, are typically at this point in time, owned by these large conglomerates. Tito's has denied selling that for a long time and now has a multi-billion dollar operation. But early on when he was starting out, as the story was told to me, he was in like a mini-mart or like a 7-Eleven. And he was trying to pitch his booze. And at the time he was making flavored vodka, right? Strawberry, vanilla, doing stuff like that. And the guy at the counter grabbed him and said, Tito, follow me. He said, lick your finger. And he went across because remember forever like Schmiernauf made all those flavored vodkas and he said, look at all these touch all these. He said, what do you see on your finger? And Tito looks and he went, dust. He said, yeah, no one touches them. Don't outthink the room. Make a good vodka that people will like. And obviously you made Tito's and the rest is history. And I think sometimes, and I'm guilty of this too, we sometimes we outthink the room. And we do things. I never have a problem with anyone trying something out. But when it's clear like this is not a good idea. And to me, the doubleheader on Monday night was out thinking the room. It wasn't necessary. It diluted the product. It took away from what made Monday night football one of the greatest sports properties of my lifetime. It was extremely important when I was a kid and it is still extremely important to this day, especially now with Joe Buck and Troy Aikman on the call, just like it was forever with Mike Tarrico and John Gruden. It's really mattered over the internet era. And I think when you went with the doubleheader is like, how do we get more viewers? How do we up the number? Well, here's the reality in the NFL. The guy behind this talked about it. He said, you know, it turns out people didn't like it. And you know what? And here's where I give the NFL credit. They will try things and when they do not work, they will pivot and they will scrap them and we will no longer have the doubleheader. And like I said, I'm biased. I talk about these games for a living. So it is easier for me on Monday night just to take in the one game and then do a podcast about it after it's a little bit of a pain, especially how they staggered the games to try to watch two games, which in theory are really important. And I also just as a fan, if I sold insurance or dug ditches, I wouldn't like it either because even if, quote unquote, my team is not playing, I just want to sit down and enjoy the New England Patriots playing the Buffalo Bills. I want to watch the Rams play the Green Bay Packers. I don't want to have to flip back and forth because the majority of humans don't have multiple TVs. And listen, I got an 85 inch screen TV in my living room, which at the time, especially when I grew up, big screen TVs were like the size of a suburban. So now they're thin, they're easy. You get an 85 inch TV. If you got a big wall, you're like, that's kind of small. I've kind of regretted it since at the time when I when I bought it, the the 85 inch TV was like, I don't know, $1,500. And the the basically 100 inch TV was like eight grand. So I was like, I'm not spending eight grand and now they're way cheaper story for another day. But when you do the double box, you get a lot of wasted area. Like I like watching on my prime time game, Sunday night, Thursday night and Monday night, just the one game. So I give the NFL credit for realizing something is like, this isn't going to work. We can argue about the international game, but I do understand where they're coming from because they go, how many more people in America are we going to get to watch football? Are we close to capped? And the answer is probably, yeah. I mean, you kind of got the market cornered. You're the biggest sport by a mile. You've grown dramatically with women. And now the flag football push, which we'll get into in a minute, is going to help. But like they're not going to gain another 20% market share in America. So they look at these other international leagues and they go, can we just dabble and add some people, especially with getting in business with Netflix, with some of these streamers where people have access to it all over the world. So whether I like it or not, don't love it. Do I acknowledge that I would rather not have a game on the West Coast start at 6.30 in the morning? Yes. Is it pretty clear that within five years there are going to be a full slate just like Sunday night, Thursday night and Monday night kicking off at 6.30 in the morning. And for those of you on the East Coast, 9.30 Eastern time, yes, that is 100% happening. This year there's eight games. There eventually is going to be a full slate and they're going to sell that thing for billions of dollars. They've done a good job of taking games that exists and creating another package. The problem was on Monday night football, there was already a game. Like we already built our nights and talked about it like Monday night football already existed and was thriving. So when you add the other game, especially the way they did it with the staggered starts, it sucked. And they kind of had to do the staggered start because they didn't want to do the double header where the one game kicks off at like 7.30 or 7.45 Pacific Standard Time where these guys on the East Coast, if you got to go to work, you got to go to school, probably you're not staying up for it. So I give them credit for acknowledging this is not working and we're not going to do this anymore. We can take those games, put them somewhere else. However you want to do it sometime on Sunday. I don't care, but I'm glad that they scrapped this idea. The other thing that came up today and Sean Payton talked about this because I watched Kyle Shanahan who went on with Matt LaFleur with Florio and Sims. It's really good. And you know, one thing Shanahan talked about because him and Sean Payton coached these teams is like Kyle was pretty cocky going in when he first got the like the gig and he accepted. He thought it was going to be seven on seven. He got Joe Burrow, a bunch of wide receivers like we're going to dominate. And he quickly realized it was not going to work and they were in major trouble. And he even said that in one of the practices, Jake Paul like tried to get the flag of Joe Burrow and they collided and he's like my heart almost fell on the ground. Like it freaked me out. And Sean Payton doubled down saying like I'd be a little surprised if we see NFL players participating in this. Matt LaFleur was asked about it and Chris Sims goes, what if some of your wide receivers won't wanted to play in this event? He said, well, we'd have long talks with is this a good idea? And the answer is when you're paying guys 20, 30, 40 million dollars to work for you, it's not a good idea, especially where it's a completely different sport and you're at a big disadvantage. So the flag football thing is not only not going away, it's going to be a big thing. And the NFL is going to get behind it financially. But I do think we've seen the last of star NFL players participating in this. The injury risk is just too big. Now, as Kyle mentioned, it'd be really cool winning a gold medal. And it turns out the coaches don't get a gold medal. So he's like, yeah, probably wouldn't be that interested in them. But these players, it's a completely different game. The physicality of the sport doesn't really matter. Right. So a big linebacker or a big running back is going to be at a big disadvantage because you don't lower your shoulder. You're not breaking any tackles. Everything's about quickness and avoiding stuff. Which is where you could get ACL Achilles injuries, knee injuries, which the NFL is just paying too much to have that happen. And we saw the freak out with Joe Burrow that he tried to do some 360 and all of us kind of held our breath. I think it's fair to say that we will no longer see these players participating in these events. The other thing that's pretty clear is the NFL is going to get aggressive on Thanksgiving Eve. So we've become accustomed to Thanksgiving being this massive day. Three games. Cool. They do like 40, 50 million people watch. I mean, the Cowboys games last couple of years, I felt like I've got close to 50 million people sitting on their couch, eating turkey, eating some gravy, watching these games. I'm guilty. You're guilty. It's awesome. Oh, I'm pro Thanksgiving football. But they realize like what's on Wednesday night? What's everyone doing on Wednesday? Not much. No one's working on Thursday. Really. Everyone is kind of mailed it in halfway through Wednesday in his at home. Most of us maybe having a cocktail or two with family. So they are going to get aggressive with this. Now the question is going to be, are they going to put a team on that Wednesday coming off of bye week? Cause you're not going to make a team play on Sunday and then play a game on Wednesday. Now what they could do is go Thursday, Wednesday, and then you kind of go into a mini buy. So basically you play a short week and then you play on six days and then you get the half by, which is kind of what I expect. But it's pretty clear Wednesday night, the day before Thanksgiving is going to have NFL football moving forward. You know, a lot of you guys, the Steeler fan base is massive. And I think it's pretty clear at this point, McCarthy just acknowledged this morning that he was on the phone with Aaron Rodgers on Monday night. I think at this point, if I was a betting man, and I'm sure you can bet on this on some of the prediction markets, Aaron Rodgers is going to be the quarterback for the Pittsburgh Steelers in 2026. It's going to be kind of actually cool. The more likely I would imagine by then it'll be his last season. Get back with McCarthy for just kind of one last ride. And it makes the Steelers a little more watchable. But if you listen to Aaron Rodgers over the course of the last year, he is a big Will Howard guy. He has been singing his praises. He clearly likes him a lot. Well, who does he have a direct line to? Mike McCarthy. What did Mike McCarthy say this morning, which I've been saying over and over when you're a third day pick. So starting in the fourth round, but specifically fifth, sixth, seventh round. When you're a quarterback, the only way to become the starter is through injuries. They do not just name you the starter. They do not just put you in the game. Hell, third round, we saw last year with Dylan Gabriel and Shaddour. They both sit behind Joe Flacco. They're not just going to give you the starting nod in training camp. It is difficult. Unless you are a first round pick or really top of the second and even as a top of the second, you're going to have to win the gig. Look at Tyler Schuck. They drafted him. He wasn't a starter right away. It's just, it's an uphill battle. But Mike McCarthy mentioned that if he would have been in the draft room a year ago, that will Howard wouldn't have been on the board that long, because he would have pounded the table. And maybe he's just saying this, but I think it's fair to believe him. I think he likes him a lot. So I think it's pretty clear that if I was a betting man, because it's like, well, who are their quarterbacks that will Howard is going to be the backup and Aaron Rodgers are going to be the starter. And based on a guy being over 40, there is no guarantee. And we just saw last year he broke his hand and Aaron Rodgers no longer moves at all. Like will Howard probably going to get some starts in 2026. So I kept saying that I wonder if they're going to trade for a Tanner McKee, a Tyson Badget. I think I'm messing that name up. But you know who I mean, the Bears backup quarterback. I don't know. Like I wonder if they're just going to roll in, bring Rodgers back in Will Howard. I'm starting to believe. And while many of you might not get your wish of Will Howard just being the starter and just seeing what they got, I'd be stunned if he doesn't play in 2026. Today's show is brought to you by our presenting sponsor, Hard Rock Bet, Florida's sportsbook. Obviously, we talk a lot of NFL and college football here, but we got four teams left in college basketball. Clearly, the big favorite is going to come out of the Arizona, Michigan game, but do not sleep on Yukon and Dan Hurley. And if you want to bet on Hard Rock Bet, you'll get a live profit boost and a parlay boost for the games. And those heart stopping zero on the clock moments we've seen all tournament they still pay on Hard Rock Bet. They're handing out a $25 bonus. If a team you bet on wins or cover, hit a buzzer beater because when the lights are the brightest, every shot matters. You haven't joined Hard Rock Bet yet. Now's the time. Check in the game, baby. New signups can double their winnings on their first 10 bets. 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We go above and beyond because you do too. For business tech solutions that save you time and money, visit your local business hub in-store or go online. Curry's business, tech for business, powered by people. The other thing I was thinking about because I saw a bunch of clips about Dan Hurley and we've been talking about this forever with nepotism and coaching and ownership. These people just give their kids the job. And when you're an owner, like I get it, like you buy this team, especially over the course of the last couple of decades, you're spending an astronomical amount of money. Like ideally, you just give it to your family. Like you don't want to, like that's why you buy the team, right? To keep it within the family. And ideally, your kids really like it, right? It's pretty clear that Stephen Jones really likes the business of football. When Lamar Hunt died, Clark Hunt very, very invested. Like whether you agree or disagree, Mark Davis has really, really tried for the Raiders. But not everyone likes what their parents do. And I've grown up around a lot of farmers and my brother's a farmer. My dad was a farmer. If I went to college at Cal Poly, which is basically an engineering and an agriculture school and most of the kids that I went to school with that were an ag, their families were an egg. And they actually didn't like Thanksgiving break, Christmas break, even spring break. Why? Because they had to go back home and go to work. But a lot of those guys now who are in their forties are doing really well because from the moment they were five or six years old and they gravitated to it and liked it, the advantage of what they learned served them well by the time they were in their mid-twenties and they'd already been working for 20 plus years. So I see the coach's picture and I see Jim and John Harbaugh. Well, what was their father? Jack Harbaugh. He was a football coach. Jim Harbaugh, while he was in the NFL, helped his dad as a recruiting coordinator at Western Kentucky. Those kids were born into the life. Think about Dan Hurley, who is clearly the best college coach going right now. He's in his third, final four in four years. If he were to win the national championship, he would win three in four years. It'd be one of the truly great non-John Wooden runs we've ever seen. But like, that's all he's been around his entire life. He was born into the life and it turns out he's an addict. And the advantage he has is like, this ain't his first rodeo once he turned 25, 26, 27 and just got into the business after he started playing. I'm not saying that can't serve you well and guys can't go on to have success. My dad wasn't in the radio or podcast business. But watching Kyle Shanahan, really his entire run in the 49ers, like he was holding the clipboard when he was in junior high for his father. So if you do gravitate and do take a liking to whatever the profession that your father does and get into the family business, it is a massive, massive advantage. And I don't think it's random that the Harbos have been pretty dominant coaches since they got into the business. I don't think it's random that Kyle Shanahan is clearly one of the best NFL coaches. Sean McVay's grandpa was the GM for the Bill Walsh 49ers, someone that he idolized and looked up to. And when you look up to somebody and they do what you want to do, you can't help but get early knowledge in that, that there's no school, there's no classroom that's going to teach you the education of the job that they got from their family. Now, there are a lot of people that are given gigs that don't necessarily like it and are given great jobs and it doesn't go that well. So you're not guaranteed shit. But when you do like it and clearly you have the intellectual capacity to be good at whatever said profession is, it is a massive, massive advantage. And I think Dan Hurley speaks to that. I think the Harbos speak to that. Clint Kubiak and the Shanahan family speak to it. There are a lot of guys that get into it because they loved playing, which totally understand you become Andy Reed, love football, because he played football, Dan Campbell, love football, because he played football. Doesn't mean you can't become a really, really good coach. But like when you were holding a clipboard at seven years old for your dad at practice, whether it be in college or the pros, and you're getting that knowledge and understanding of dealing with players and hearing stories throughout your entire life, there is a pressure and a grind to this job that is not like many. I was watching LaFleur talk about his week and Kyle's like, yeah, usually on Friday, I go home, you know, a little after lunch and I get to spend some time with my family after I take a couple hour nap and then I start working a little bit after they all go to bed on Friday night. And LaFleur is like, actually, I let everyone leave and I stay. And it's kind of a peaceful time for me. These are not normal jobs with the public scrutiny, the hours that are asked. I mean, even LaFleur talked about it this week. He's like, yeah, a lot of our players weren't happy because I thought when the Packers let a bunch of guys go, I'm like, God, that's a little weird. They kind of had this core group. I know they didn't quite get over the hump, but they won a lot of games. If it wasn't for a couple injuries, they easily could have been one of the best teams in the league this year. But he's like, yeah, we had a lot of guys on our team, not really like their roles that really didn't really buy in. And like I tell everybody, if you don't like your role, this is football. No one's on scholarship. You can change it. And it's like, oh, they kind of had some locker room issues. And that's why they let everyone go. That's why they kicked everyone to the curb. And these are advantages you have when you've been in the business a little while. So I just think the. Brony James, which I didn't get as worked up for as everyone else because I'm a little getting nostalgic when I see fathers and sons. Obviously, is he an NBA player? Clearly not. If his name was Brony Middelkopf, would he have been drafted in the second round and been given a four year contract? No. But like if you're LeBron, what's the point of having this power? If I don't fucking wield it around a little bit and I get to be around my son, I'd probably do the same thing for my kid, Jack. If I was in a similar position, whatever I was doing, but it doesn't mean you're going to be good at it. There is no guarantee. And obviously as a player is different than as a coach, but I think it can be a massive, massive advantage. And we're seeing it now all over coaching. The Lions, you can bring in new coaches, in new GMs, and they can change the culture of your franchise, right? Hiring Brad Holmes and hiring Dan Campbell. The Lions have been on the best run since I've been alive, right? For their franchise. They have been one of the best teams in the league for like four straight years. If it wasn't for Dan being a little reckless with with the field goals and the the fourth down plays in the NFC championship game, I think it's fair to say that they go to the Super Bowl a couple years ago, right? The year they played the Niners. But Dan's been a success. Last year was a quote unquote disaster for them, and they went nine and eight. You know what Matt Stafford in his 10 year would have signed up for, been like, hey, there's going to be a disastrous season. We're going to go nine and eight. So they have changed the trajectory of the franchise. They got real stud players. They got a real thing going. I think the Lions are going to be good this year. They draft well. They have high impact guys under this regime. Most teams can't get rid of the most talented quarterback they've ever had since, again, since I've been alive, and pivot and get better, which they did in the trade for Stafford and Goff in the first round picks. But you don't fire ownership. And the core beliefs of the franchise always come from the people signing the checks. And when Barry Sanders retired and Calvin Johnson retired, the Lions made them give back money. Because when I give you a signing bonus, and we just talked about this with Jackson Smith and Jigba, there is a difference between the salary cap and cash spending. Right. So when they give Jackson Smith a $35 million guaranteed contract, or I mean, a signing bonus, he gets that into his direct deposit in some time over a two week span. Now, taxes are taken out because he's a W-2 employee, but he will get, I don't know, you know, they got no state income tax in Washington. I don't know exactly what the number will be, but my guess would be 22, 23, 24 million dollars will be direct deposited into his Chase Bank account, into his Wells Fargo account. It's got to be pretty incredible. But that bonus is for the life of the contract. Now, obviously you're paid on top of it as the years go, but you are paid up front an amount of money for your four or five year contract. And the Lions have a company mandate that if you don't finish it out as Barry Sanders, as Calvin Johnson retired early, you have to pay back whatever the, you know, accrued amount that you didn't earn. And Frank Ragnow, who basically died on the field for the franchise, has to pay them back $3 million of whatever his total signing bonus is, because he's retiring, he can't play anymore. He tried to come back last year, but couldn't pass the physical. Why? Because he's so fucked up for laying it on the line for the franchise. If you remember, Andrew Luck got a massive contract. At the time, I'm pretty sure it was the biggest contract in NFL history. And then a couple weeks later, at that preseason game, he just retires, he quits. Jim Ursay let him keep the $25 million. Now, if these were normal businesses, right, like if I just quit on the volume and Netflix, and they had already paid me upfront cash, more than likely, and a lot of you guys deal with this in whatever industries, like you get lawsuits involved, civil lawsuits, that's the way business works. People are always at each other's throats saying, you owe me this, we paid you for this, you didn't do this, that's the way the world works. Pro sports a little different. Especially for guys, Barry Sanders, Calvin Johnson's foot started fucking falling off because of what he did for the Lions when they were atrocious. Ragnar was one of the better players for one of the best stretches in Lions history, and you make him pay $3 million back. And then Rod Wood, who I'm pretty sure just retired or is retiring after the draft, the team president, gave an example of if we signed tomorrow, Jameer Gibbs $20 million, and he retired on Friday, we would get the $20 million back. Well, yeah, Rod, we understand that. But in a situation where you gave Jameer Gibbs $20 million, and in two and a half years, he shatters his knee and is not able to play anymore and retires, and you say, hey, you owe us $7 million back, you're kind of a fucking loser. And this is the difference, and this is where when these people signed up, Dan Campbell and Brad Holmes, they are impressive individuals. But they're working for kind of an archaic organization, and they're working for a family that like kind of holding on to the past. Understand that mindset a little bit in the 70s, 80s, and 90s, because the money was not flowing like it is now in the NFL. Now, making someone pay something back like $3 million of a signing bonus isn't just a rounding error, that is the type of money that an NFL team would find not in a couch cushion, but under the couch, just sitting there, and no one would notice and no one would care. My first takeaway, kind of embarrassing. And it even made me or gave more respect for what they've done, the GM and the head coach, given what they're dealing with. Because that's kind of a joke, and that's not a great look. And I'm not a big believer in good look, bad look, like business is business. This is one of those where it's like, what are we doing, guys? What are we doing? And it also reflects very positively on Erse, who, listen, had his troubles, had his demons, but by all accounts was a pretty great person to a lot of people. Speaking of demons, I just saw Tiger Woods. I want to say he's going to rehab, he said he's seeking help, so I don't know if we can go as far as saying he's going to rehab, because he didn't actually say those words, but I think a lot of people are going to cover this story and where he ends up. I'd be a little stunned if he's not in rehab. Another story I saw today is that Andy Reid said this morning that Justin Fields is more than a gadget player. That we think there's a lot of untapped potential there, and he's a quarterback. And depending on what happens in Mahomes, there's a decent chance that Justin Fields could be the starter week one. Now, by all accounts, Mahomes rehab is going great, and if he stays on that trajectory, Patrick Mahomes is going to be the starter week one. But we've seen enough injuries you never know. You can't put these things in cement, you can't write them down in sharpie. You never know, right? Especially if you get any hesitation, maybe once he comes back full speed, there's a little swelling. They will be overly cautious with Patrick Mahomes as they should be. But there's another story that Andy Richardson asked for a trade, and the culture was like, yeah, we'll trade you. But here's the problem, no one's trading for him. And I was thinking about this. Justin Fields has not been a good player. Obviously, last year was a train wreck for the Jets. When he was on the Bears, it didn't go that well. Actually, I think he had some moments on the Steelers, but clearly he has struggled to play quarterback at the level in which I thought I loved him as a prospect. I'm like, that speed, that arm, the game he had against Clemson where he's throwing the bombs. Like, listen, I come from the Andy Reid, Pat Hill traits, physical attributes. I was like, I love this guy. I would say that at the time, the 49ers should have drafted him third overall. Clearly, I was wrong. Now, they were also wrong on the guy they drafted, but you would have been wrong on every guy they drafted. Maybe Mack Jones would have turned into Purdy. Doubt it, not as good of an athlete, but regardless. But it got me thinking. This is why people ask, like, well, do you have to evaluate every player? Yes, you evaluate every player in the draft because you never know when they're going to become available. And you're constantly evaluating every player in the league. And that's not just how they're playing, but talking to other coaches. What's this guy like? The number one thing that happens at the combine is talking like, what's this guy like? I was out with different coaches. I'm constantly, how's he? How's he? What's he like? And you hear great things like, I fucking love this guy. Because a couple of times I was out at the combine talking with the guy, and I had a negative thought about the player. I'm like, yeah, I've heard some things like, no, bro, you're wrong. He's awesome. Or vice versa. Like, that guy's a badass. You're like, oh, total pain in the ass. And that talk spreads like wildfire. And think about this, Anthony Richardson, you could argue there's way more untapped potential in him than Justin Fields. Played way less. You would say Anthony Richardson is physically more gifted. Neither of them have proven to play the quarterback position. Well, obviously Fields has played way more. But the Chiefs, who really value clearly character of the right guys, especially at the quarterback position, went after Justin Fields. And this gets back to everything you do matters. I just saw this clip of who is it? Gholish, the new coach at Auburn. And I get these reels come up on Instagram. And it was, it might have been his first team meeting during spring practice. And his message was everything you do, from how you meet to how you conduct yourself on campus, to how you take a rep in practice, to how you sit in the classroom, to how you treat women around campus. Everything matters. And that is so true. And nothing is more true about like, Anthony Richardson has done himself no favors. None. The tapping out last year. I mean, he's the guy asking for a trade. It's like, let them just trade you. Justin Fields, meanwhile, has done everything the right way. He has handled every situation. And listen, he's by no means been perfect on the field. But it's pretty easy. A lot of guys haven't been perfect on the field, on the court, on the diamond. And they also are painting the ass off the field. It's like, this guy's not even worth it. But Justin Fields going back to Ryan Poles, remember, when they traded him to the Steelers after they drafted Caleb Williams, or might have been just before I can't remember the timeline. Ryan Poles was like, it was a really important to me to do right by this guy because of how he acted. And then the way the Pittsburgh Steelers thing happened, it was like, we like this guy, weird things happened, Tomlin was loyal to Russell Wilson for some weird reason. And even last year with the Jets, it never felt like he was being a, I don't know, just a pain, being just a clown, just being bitter, which would have been easy to be. Instead, he just handled himself like a pro. And when the dust settles, a team needs a quarterback, and there are other guys that kind of fit this mold for Andy Reid and Veach to take a flyer on, they chose the guy that did everything that he could control off the field the right way, that conducted himself the right way. And this gets back to everything matters. And listen, I think about this and by no means I'm perfect, you're not perfect, none of us are perfect. But how you conduct yourself and how you treat people in whatever business you're in goes a long way because most of our industries are relatively small. And people know other people, people talk, it's never been easier to communicate. And I think there's a great example of like, Justin Fields is a character guy in the NFL has been fucking awesome. And he's getting these chances despite his play not being great because of that. And the other guy, Anthony Richardson, like no one wants to touch him. But yeah, I'm not done. You want to deal with that. That's the guy that tapped out and created a problem and then asked for trade. Not really into that. The other thing is, I saw this clip of Veach, he was talking with with Peter Schrager, and they were talking about Kelsey. And this is what I'm so fascinated by the draft is this is well known. And Jason was kind of like this, I think Travis was worth, he would have been considered a character guy coming out of college. And that just means like a red flag and a red flag doesn't mean you've been arrested or beat some woman or crashed the cars is like, yeah, there's some issues, you know, some issues. And Veach is like the coolest part about this is he was a character guy, it's white, he should have gone way higher in the draft. But now he's like the team captain team leader in the heart and soul of our franchise. And this is why in every draft, because I don't blame Cunningham, Matt Ryan, Stefansky, they did not draft James Pierce. So they're being asked about this situation, which I think is more than fair for people to ask them about it. And I think if Raheem Morris and Fawno and the people that had drafted them, they would deserve it should be the number one question like why did you guys do that? These guys didn't make that move. They inherited this situation. There's not much they can say probably out of their control, he's going to go to jail. But there's a reason people take risks in the draft because there are a lot of examples of guys being character red flags, then turning into Hall of Fame team leader team captains. Now it sounds stupid because of 2026. And most of us, depending on where you live, can press a button and have weed delivered to your house and you pay with a credit card. Obviously there are some states where that's not allowed. I think Alabama, the basketball player got in trouble. Now granted, he had like multiple pounds of weed. So I think there are rules on selling and taxes. But regardless, Honey Badger got kicked out of LSU for weed, which used to get guys kicked out of school, guys suspended. It seems like 100 years ago, but that wasn't that long ago. And he was a guy that fell to the third round. And within a couple years on a fantastic cardinal team, Patrick Peterson said he's our leader. And then he went to the Texans, team captain. Then he went to the Chiefs, team captain. So we have examples of guys who every single year are like, yeah, I don't know about this guy. And what Veach said is when you can bring this guy into a culture and put him around other adults, other winning players, other people that do it the right way, you could shape those guys in the right direction and put them on a path to become their best version of themselves. And this is how people think. And there are going to be guys in this draft that are major red flags, that fall to the second and third round and teams take chances on them. And the reason we'll be in that draft room is like, look at this example, look at this example. And a lot of guys won't turn their life around and will not live up to their potential, but some of them will. And even going back to like on the field, there's a reason Anthony Richardson was drafted fourth overall, because you went, look at Josh Allen. He wasn't any good in college. He wasn't any accurate. And look at what they did with that potential and look what he turned into. So in these draft meetings over the course of the next couple of weeks, besides like, what you get to guys like Jeremiah Love, there's nothing to say. A lead at everything. High character guy, you know, Fernando Mendoza, like going one, some of these other pass rushers, like they're all going top 10. The conversations really get into once you get into the 30s, the 40s, the 50s, the 60s. It's like, well, this guy's got this and this guy's got this, but he does this well and his ceiling's this and you're dealing with human beings. And some guys get into a position to become Travis Kelsey, to become the honey badger. And some guys, and listen, I'm not comparing those two guys to James Pierce, because everyone's issues are different. But some guys turned into that. And all of a sudden you have a fucking disaster on your hands. You have something that you have to answer to and deal with constantly. And until you remove him from your roster, it's still your problem. So it was always my favorite part of the draft and that process when I worked in the team, or when I talked to my buddies to this day, what's he like? How's he wired? Like, what's his deal? Not like, oh, he's great playing drop coverage. He's excellent in zone. Like, yeah, I mean, clearly that shit matters. But once you have the requisite talent, like, how are you wired? What do you like? And sometimes you hear stories like, hey, he's kind of immature. But I actually don't think he's a bad guy. I think he's a good guy. And I think he really likes football. And that's one of those things that is a defining thing during the draft process. How much does he like it? Because you got to like it a lot. It's taxing mentally. It's taxing physically. It's taxing on your time. Once the season starts, you know, at the beginning of August in training camp, or late July, you don't really have much time to take a breath air. You get the you get Tuesdays off. But even what are those you're in the training room, you're in cold tubs, you're relaxing like you're not doing that much occasional night out with the boys. But it is a lot of football 24 seven for six straight months. And if you're on a good team, they're depending on you to make plays. Even if you're on a bad team, guys will get injured and you will eventually play. There's nowhere to hide. And it's what makes this process so fascinating. Do I have anything else? One of the funniest stories I saw today is that Todd Monkin missed the coaching picture because he was getting a haircut, which is just hilarious. You know, there is a decent chance I wouldn't bet on it. But I'd say it's closer to 50 50 than it is to 10 percent that this is Todd Monkin's only time in his career that he's going to have the opportunity to be in that picture. Because I think we'd all have to agree there's a chance that the Browns are bad this year and don't win many games and are really, really just a tough watch. And any time a football team is just awful, it's unavoidable is this guy going to get fired. I mean, Aaron Glenn went from the toast of the town with the Lions. It's like this guy's a badass. He can run the defense, the players like him to by the end of the jet season. It's like, how does this guy survive? I don't think he can survive. And it felt like he's holding on for dear life. And I think if we were all betting men right now, we'd say, would it shock you if I told you Aaron Glenn doesn't make it to Thanksgiving? I don't think they want to, but they're going to suck their quarterback position. He said that Geno Smith's going to be the guy to lead him to the promised land. It could be really, really ugly. And all of a sudden you're fired. And it's so bad and so toxic. You're just like, it's going to be hard for you to become a head coach again within the next couple of years. And Todd Munkins, an older guy, didn't feel like he was ever going to become a coach, gets his haircut at this event, which, you know, coaches, when I worked for the Eagles, we used to, and this is back when I had here, we had a guy come, it was either Monday or Tuesday, it was probably once every three weeks, maybe once a month, and you would just sign a piece of paper and get on the list with the coaches and the scouts and you would just get your haircut. And I can't remember if it was comped or you just have to tip the guy, but that's how most of these things work, right? When you see LaFleur's hair perfect, like, he's not going to supercuts. He's getting his haircut at the facility. So these guys are used to that. Assistant coaches as well. You would think that Todd would have got his haircut before he went to Arizona, so he wouldn't have had to deal with this. It is pretty funny that his, potentially, his one time to get a picture to say, I was an NFL head coach. If I was him, I would frame that thing up there with the Harbos, just the Andy, like, I, Vrable, I would keep that picture forever. Now he doesn't have the possibility because he missed it and his timing, whatever the agenda, someone fucked up, could have been him, could have been his PR guy, and now he didn't make the picture. This segment is Change of scenery, sponsored by my friends, at Toyota. John Lynch, you know, John Jennings, who has been a key figure on the 49ers for years. He's stepped up in their biggest games over the course of their run, with Purdy going back to Jimmy Garoppolo, from double passes to blocks in the run game. He has just been a key role player for the 49ers. Last year in the offseason, he started seeing all these guys over the course of their careers holding out. He realized Ayuk was injured, he might have a little leverage, and he kind of caused a stink. He wanted a big raise, even though the 49ers had just given him a contract extension. They gave him like two years, $15 million when they were bidding against nobody. They actually just took care of him because they liked the guy, and he became a problem in the offseason. Then he kind of shaped in and he was like, okay, I'm cool with it, but he was never really cool with it. And then this free agency happened, which I thought he'd been a winning player, he would get picked up pretty quickly. The problem is, and as John Lynch acknowledged, he's not going to be back. He's going to find a home and be good somewhere else, but he doesn't have a home because I think he has a false sense of his market. He's seen all these wide receivers make $20, $25, $30 million, and he goes, well, listen, I might not be one of the $30 million guys, but I could make $16 million. And as someone told me at the combine, people around the league, if you're not their guy, don't value the ability to block. Don't value the ability to just make tough catches if your name's not like Deandre Hopkins. You got to be able to get open if I'm going to pay you any money. And you see this guy who has been in some of the biggest games in the NFL over the course of the last four or five years, just unemployed. And this isn't one of those older guys who's kind of holding out. This is an Odell Beckham who has been out of the league, but then dominated flag football, was at the owner's meetings meeting with John Harbaugh. I think it's pretty clear that Odell Beckham probably get to end back up on the giants, which actually would be pretty cool. Shanahan on the floor, both acknowledged like he was the best NFL player that played against the flag football guys because of his athleticism and kind of changing directions. And at this point in time, like Odell has no leverage. So if they go, hey, we'll offer you a one year contract for the veteran minimum with the incentives to make five or $6 million, what's he going to say? No. But some of these guys go, I'm not taking that money. It happened to Trey Hendrickson, right? During the Max Crosby fiasco when he went, you know, I'm a $40 million pass rusher. And the NFL said, no, you're not. And he ended up getting, I think like 25, $26 million a year and $60 million guaranteed. So essentially like two year contract, right? But he had a false sense of his market, but he still had so much money in the line, he had to pivot and he had to pivot fast. I think some of these guys struggled to pivot and all of a sudden you see a guy like Joanne Jennings, it's like, is he going to find a home? He's played with half the coaches throughout the NFL. They know them, they've coached them, they've been in the building and no one's signing them. So when I say change of scenery, I don't know where he's going to end up, which to me is pretty crazy. Like he's clearly like an NFL starting wide receiver. He's clearly a winning player, but his value around the league and what he feels his value is as a player are not only not matching up, they feel like they're in two different universes because at this point in time, we're almost to April, it's kind of unheard of. So you have to wonder is he just going to wait to see who doesn't get wide receivers during the draft and then hopefully kind of pounce and maybe just take whatever they offer them? Because at this point in time, when guys get signed those first couple of days, because even Trey, he didn't get what he wanted, he still got a lot of money. It's, you know, it's a buyer's market, a seller's market. Well, if the teams are the buyers and the players and the agents are the sellers, those first couple of days, seller's market, you cash in, right? We saw Linderbaum, all these guys. If you're a decent player, you make a ton of money. Well, as the weeks go, who used to, you know, chum these waters this time of year? Belichick made a living off the second and third kind of waves of free agency. Why? Because he could get deals. He could get guys whose market was way different than they thought and he could get for really cheap. And that's what I imagined that a lot of good teams are kind of circling. Like, can we end up getting this guy for like three or four million dollars? Because he's going to be so desperate. And at this point in time, it kind of feels like that's the case. Toyota reminds us that when people are the destination, it's not about where you're headed, but who you're headed there with. Learn more at toyota.com and find a vehicle that fits your people. Adios.