Digital Social Hour

Your Tea Bag Is Releasing BILLIONS of Microplastics... | Josephine Musco | DSH #1839

23 min
Feb 26, 20263 months ago
Listen to Episode
Summary

Josephine Musco, founder of a health and wellness brand, discusses how microplastics from tea bags and other everyday products infiltrate the body, causing serious health issues. She presents her solution: plastic-free tea strips and female-optimized electrolytes, while sharing her journey from fashion to health entrepreneurship driven by her father's cancer diagnosis.

Insights
  • Tea bags release up to 11.6 billion microplastics per steep, creating a major health risk for regular tea drinkers despite tea's perceived health benefits
  • Microplastics mimic estrogen and accumulate in organs, causing infertility, cardiovascular issues, and hormonal imbalances that require comprehensive testing and detoxification
  • Female-specific product formulation is a market gap—standard electrolytes cause water retention in women due to high sodium content, creating opportunity for targeted wellness brands
  • Building a successful health brand requires spiritual/mindset alignment, rigorous ingredient sourcing with third-party testing, and multi-channel distribution strategy
  • Consumer awareness of seed oils, synthetic fabrics, and processed ingredients is driving demand for transparent, toxin-free alternatives across multiple product categories
Trends
Microplastics emerging as mainstream health concern affecting fertility, cardiovascular health, and hormonal balanceFemale-specific health optimization becoming distinct product category separate from unisex wellnessPlastic-free, dissolvable product formats gaining traction as alternative to traditional packagingThird-party testing and ingredient transparency becoming table stakes for premium health brandsSeed oil avoidance moving from biohacker niche to mainstream consumer awareness and restaurant demandOrganic cotton and sustainable fabrics gaining fashion-forward appeal in activewear marketEpigenetics and nutrient bioavailability driving personalized health product developmentMulti-channel retail expansion (DTC, Amazon, specialty platforms, traditional retail) as growth strategy for health brandsSpiritual/intentional manufacturing practices becoming brand differentiator in wellness spaceDetoxification and lymphatic system support products gaining consumer interest
Topics
Microplastics in tea bags and health impactsEstrogen mimicry and hormonal disruption from plasticsFemale-optimized electrolyte formulationSeed oil toxicity and two-year body retentionPlastic-free tea strip technologyOlive leaf powder antioxidant extraction and stabilizationOrganic cotton vs. polyester in activewearLymphatic system activation and detoxificationThird-party testing and ingredient sourcing standardsEpigenetics and gene expression overrideSugar consumption in children and neurological effectsProcessed food additives (Red 40) and brain activitySeed oil restaurant identification and avoidanceSustainable jewelry sourcing and ethical productionBiohacking children's nutrition and health
Companies
Amazon
Josephine Musco's electrolyte and tea products are sold on Amazon as part of multi-channel distribution
Target
Musco's products launching in Target stores soon as part of retail expansion strategy
Poosh
Kourtney Kardashian's wellness platform where Musco's products are sold online
USDA
Provided research grant (CRADA agreement) that funded Musco's initial patent development for olive leaf powder
Elementy
Competitor electrolyte brand mentioned as not optimized for female bodies
Quince
Sponsor offering organic cotton basics and sustainable clothing with direct-to-consumer model
People
Josephine Musco
Founder of health/wellness brand with patents on tea strips, olive leaf powder, and female-optimized electrolytes
Kourtney Kardashian
Endorses Musco's products, carries them in her purse, and featured them in Vogue magazine
Ben Azadi
Health expert known for seed oil research; created seed oil allergy card used in restaurants
Dr. Pompa
Referenced for seed oil research and health advocacy alongside Ben Azadi
Tony Robbins
Mentioned as using rebounding (trampoline) for lymphatic system activation
Dr. Aiman
Conducted study showing Red 40 food dye causes brain activity similar to cocaine in children
Quotes
"Every time you steep a tea bag in hot water, it's releasing up to 11.6 billion microplastics in your cup, plus 3.1 billion nanoplastics"
Josephine Musco
"In business, there's hard work. There's not giving up and there's just keep on going. There's no luck in business."
Josephine Musco
"Seed oils stay in your body for over two years and they act almost like a shrink wrap. They asphyxiate your healthy cells and prevent them from rejuvenating properly"
Josephine Musco
"Health is a new flex. If you're healthy, it's like more impressive to me than having money, honestly."
Host
"My father passed away with cancer and that set me on a health journey at a very young age. At 15, I started researching how to override your genes."
Josephine Musco
Full Transcript
Plastic has been infiltrating our life in crazy ways, like even your toothbrush. Even the self-care products, water bottles, feminine pads, makeup, gum, workout clothes, that's the worst one too. People are wearing these polyester super tight fitting clothes and they're going in heated rooms or you know they're sweating and the friction is just, you know, our skin is our largest organ so people are really understanding me how much toxins can infiltrate in our body from the skin. Okay guys, we're at A4M Day 2. We got Josephine Musco here today. I just put her a patented tea in my water and about to drink this thing. This is electrolytes, right? That is electrolytes. Okay. But you also make tea and you make sleep tea and matcha. And it's all in a paper form. Could you show the paper on the, so it's not in a tea bag? Yes. Well, you know, as we all know and we've been hearing on and on all over social media and podcasts and everything that every time you sleep a tea bag in hot water, it's releasing up to 11.6 billion microplastics in your cup, plus 3.1 billion nanoplastics and that's a lot of plastic. Not to mention the bleach and apichloridrine and if there's a staple on that tea bag, you're getting the lead. So we don't want all these toxins in our body. You know, everybody who drinks tea thinks they're healthy. You know, when we choose to drink tea, it's because we're healthier than the coffee counterparts but, you know, we're drinking a cocktail of toxins. So I invented the tea strip and you just put it in water and it completely dissolves. There is no, nothing to throw away, no tea bags to deal with. Wow. So you've officially made tea healthier than coffee then? Yes. That's crazy. Yeah. Coffee has a lot of mold issues. Mold and it's very acidic. It's like drinking Coca-Cola and empty stomach. What? As far as it's pretty close. Awesome. I know you're supposed to drink water and coffee three to one ratio. Yes. If you drink a cup of coffee, you're supposed to drink three cups of water. Maybe have some like olive oil. You know, empty stomach. Yeah. I know you're big on olive oil, right? I have a patent on an olive leaf powder as well that is very high in antioxidants. An olive beef powder? Olive leaf. Oh, leaf. Olive leaf powder. And so the olive leaves from the tree and I developed, I have a patent on that as well. I developed a process to dry the leaves where they create more antioxidants than we stabilize the antioxidants in them. So they are stable and bioavailable for the end consumer. Because when you pick a fruit or something from the tree, it starts deteriorating, start losing antioxidants and with exposure to light, water, difference in temperature, those antioxidants really don't survive too long. So my process actually makes the fresh product create more antioxidants and then we stabilize the antioxidants. They are not deteriorating. Wow. Yeah. I have heard that a lot of fruits and vegetables at the grocery stores are kind of dead, they say, right? Yeah. That's why we should go to the farmers market and get the farmers market. I love farmers markets and a lot of olive oil apparently too in the grocery store. Yeah. It's oxidized. You know, light plays a big role on the oxidation of the antioxidants and phenolic content goes down tremendously. Yeah. Because there's also seed oils and some of them too. Seed oils are the worst. I know you've maybe heard of Benazati. Have you interviewed him? I've heard of him. So Benazati is big on seed oils but also Dr. Pompa as well. Yeah. Yeah. Seed oils stay in your body for over two years and they act almost like a, I want to say like a shrink wrap. So they come and they asphyxiate your healthy cells and they prevent them from, from proliferating properly and from, you know, rejuvenating and, you know, being healthy on the microcellar level. Two years just then? Two years. Holy crap. I'm about to try this water. I drink electrolytes a lot. You have to take it a little bit more. A little more. Oh, does it have to dissolve fully? Yes. Yes. Okay. There we go. Yeah. Now you can see the color. Yes. Dang. That's crazy. Well done. Thank you. I'm going to put my hands in like a package. So there's probably plastic. Probably. You know. And also who wants to deal with that or. Yeah. I don't really chase trends anymore. I just want clothes that work, feel good and last. I've stopped buying a lot of clothes and started buying better ones. Stuff that fits right holds up and I actually wear. That's why I've been going with quints. They've got basics. I actually use organic cotton sweaters, clean polos, lightweight jackets, stuff that holds up to daily wear and still looks good. The quality solid and everything's built to last. What makes quints different is how they do it. They work directly with top factories, cut out the middleman and you're not paying for brand markup just quality clothing. And they only partner with factories that meet high standards for craftsmanship and ethical production. Refresh your wardrobe with quints. Go to quints.com slash dsh for free shipping on your order and 365 day returns. That's q-u-i-n-c-e dot com slash dsh. Now available in Canada too. Free shipping and 365 day returns, quints.com slash dsh. Everything packaged these days is plastic. It's crazy. Well, actually plastic has been infiltrating our life in crazy ways like even your toothbrush, even the self care products, water bottles, feminine pads, makeup, gum workout clothes. That's the worst one too because people are wearing these polyester super tight fitting clothes and they're going in heated rooms or they're sweating and the friction is just our skin is our largest organ. People are really interested in me how much toxins can infiltrate in our body from the skin. So I like to go with organic cotton workout clothes. I go to hot yoga once in a while and that's all I think about when I see the girls there wearing yoga pants. Yes, that's really tight. Part of me wants to go up to them and tell them but I don't know if it's weird. It might take offense to it. Yeah. Even me, yeah, people take offense to it. There are some cool brands right now coming out with organic cotton which I've been buying from but yes, you can't beat the fashion of like all of yoga. They've come so far with the cute outfits and cuts. For sure. Yeah, you come from the fashion space, right? Yes. So it must be hard to balance that with a healthy material, right? Yeah. You always have to, you always want to look good and then when you want to try to look for sustainable fabric and organic stuff, the companies are so small that they have not really invested much in the design and the technical cuts and stuff. So it's always a fine line of like, what do I do? What do I compromise on my health or the look? So I try to find a good medium. The marginism is good for them too. Yeah, and they're usually smaller companies and they're not heavily funded. Yeah, I struggle with that too because finding linen that looks good is kind of hard. Yeah. You know, linen shorts or pants or shirts. Yeah, linen actually has the highest vibrations. That's why I want to linen and I think organic cotton and bamboo. Yeah, linen has the highest vibration. Organic cotton has the same as our skin. My buttocks but linen is much higher vibrations than our skin. So you're big on vibration? I am big on vibration. The first thing I do is actually even my jewelry company, we are very intentional. The stones that we use are all sustainably sourced and they are blessed. So we produce in Bali, which is a very spiritual place. And so everything is blessed in the morning. Our team always has ceremonies and yeah, we really, you know, when they work, they're essentially working. Everybody is treated well because we want them to put their good energy in the pieces as well. I love that. Yeah, energy is important to me for sure. And you got me sold on this. This is so easy. This actually tastes really good too. Could I read the packaging? Yes, of course. Let's see what's in this thing. No added sugar, right? No added sugar. No. Yeah, potassium, sodium. Yeah, that's solid. And these electrolytes, I actually formulated them especially to be optimized for female health because normal electrolytes are optimized for everybody. But what they're doing is they are causing water retention in women because there is too high of a sodium content in them. So these are more mindfully formulated for women. So men and women can dig them, but they're not going to cause water retention in females. Interesting. I didn't know electrolytes were doing that to females. Well, there's sodium. They have a lot of sodium in them. So this does not have as much sodium. It's more gentle. Wow. That's cool. You sell these online yet? We sell these online. We also sell at Irwan. Oh, really? We are on Amazon. Pooj.com, which is Gordon Kardashian's platform. And we are about to go into 800 stores on March. Holy crap. How did you learn to be this good at business? It's impressive. You know, I pray. I am a... When we talk a lot on this show about taking risks and trying to get ahead, let's be real if the world feels shaking right now. AI is changing jobs. Markets are all over the place. Nothing feels guaranteed. And at some point you realize no one's coming to save you. You've got to protect yourself. And one thing people forget about is life insurance. If you're new to it, you're not alone. That's why I checked out Select Quote. They've been around for over 40 years and helped more than 2 million Americans find coverage that actually fits their life and budget. They compare policies from top-rated insurance companies and do the work for you for free. You can even get same-day coverage up to $2 million with no medical exam. Life insurance is never cheaper than it is today. Get the right life insurance for you for less and save more than 50% at selectquote.com slash dsh. Save more than 50% on term life insurance at selectquote.com slash dsh today to get started at selectquote.com slash dsh. I am really spiritual. Manifest. I just pray and I always, I never ask for anything. I just always say, what's good for me? Bring it closer. Really? Yeah. And just being a good person, working hard and you know, being a server, there's something about business. People think, oh, you're so lucky. There's no luck in business. In business, there's hard work. There's not giving up and there's just keep on going, you know, just being unstoppable. And it's like all the mindset really, John, like you probably, I mean, you're very successful and you are a great example of, you know, you can make anything happen if you put your mind to it. So people just give up and I feel there's a lot of laziness for sure on in society. Mindset's huge. I don't think if I had the mindset I did 10 years ago, I would make it. I used to be very negative. Yeah. You got to be positive. 100%. Yeah. Although most successful people I know are very optimistic. Yeah. It's eventually what you put out in the universe goes back to you. Yeah. Several folds actually. Yeah. That's awesome. Yeah. Kardashian should become a billionaire, right? Yeah. Yeah. Him I think. Kim. Yeah. 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Go to quantum upgrade.io and experience the upgrade for yourself. Quantum upgrade.io. The candle actually endorses our product. She just spoke about it in Vogue magazine. Wow. And as part of the things that are in her purse all the time and Courtney is the one who carries our product and push. They're big on health, I notice now. Yeah, they're getting more and more interested in health. Because you know you can have all the money in the world, but if you don't have your health, you have nothing, right? Yeah, health is a new flex, I think. It is. If you're healthy, it's like more impressive to me than having money, honestly. And it's also, I think looking good and being healthy says a lot about the person, about their discipline, about self-respect, and about how much they put into themselves, that the self-investment is very important. Yeah, we want to talk about microplastics real quick. The reason why I care a lot about microplastics is not only are they infiltrating our body through a lot of different modalities that we already mentioned, but they are causing tremendous health issues. You know, I can name a few. One is infertility. 58% of people that had heart surgery, they found microplastics in the plaque of their arteries. And that is, that's a lot. It's causing premature aging of the skin. So when you see fine lines around the eyes, around the face, that is caused by also microplastics and you can also, they are, so, you know, especially when they're heated, they become very, very small and they can really penetrate the gut microbiota, the brain barrier. And when they penetrate the gut microbiota, what's happening is they are preventing our body from absorbing nutrients properly, which leads to nutrient deficiencies. They are also, what they do is they mimic our hormones, the mimic estrogen. And you know, they cause all kinds of health issues, infertility, acne. They're finding them in the testicles. They are, and it's causing low testosterone. They are also, then they do cells, try to break them up, but because they cannot recognize what they are, if they just keep on breaking them up and that causes inflammation. I think I have them in my body. Well, you know, I have a lot of good ways for you to detox from them. We all have them. You know, there's no running away from it. The reason I think that is because you mentioned the estrogen issues. I just got some blood work done and my estrogen levels were high and I don't even eat foods with estrogen. Right. So I thought that was weird. Yeah, I mean, estrogen hormone is like a whole science and estrogens really need cholesterol. So I think for you to be able to figure out what's going on really aside from microplastic classification, I would recommend doing a Dutch test. It's going to give you a lot of insight on your hormones and what's going on, but then you do a whole panel on your micronutrients, vitamins, all that stuff. And once that is fixed and leveled up, then I think your body can regulate itself. Okay. Yeah, I should probably do that. I got to get my hormones fixed. Yeah. And you know, it's good to eat some kimchi. I love it. Fermented foods are great. Rebounding is good. Rebounding? Yes. Like a trampoline. Oh, trampoline. Yeah, like a little trampoline thing. Yeah, yeah. So like when you wake up in the morning, you do like 10 minutes of that. Wow. Yeah, I know Tony Robbins does that. Yeah, it activates your glymphatic system, which is responsible of like getting rid of the toxins in your body and everything we don't want. And then I'll get you my lymphatic tea because it's got guarana and your bammate and these are all key herbs that are in high concentrations in my tea strips that will help activate your lymphatic system. We talk a lot on this show about taking risks and trying to get ahead. But let's be real, the world feels shaking right now. AI is changing jobs. Markets are all over the place. Nothing feels guaranteed. And at some point you realize no one's coming to save you. You've got to protect yourself. And one thing people forget about is life insurance. If you're new to it, you're not alone. That's why I checked out Select's Quote. They've been around for over 40 years and helped more than 2 million Americans find coverage that actually fits their life and budget. They compare policies from top-rated insurance companies and do the work for you for free. You can even get same-day coverage up to $2 million with no medical exam. Life insurance is never cheaper than it is today. Get the right life insurance for you for less and save more than 50% at selectquote.com slash dsh. Save more than 50% on term life insurance at selectquote.com slash dsh today to get started at selectquote.com slash dsh. To help you detoxify, and then we have the PM1 which has high level of the olive leaf powder, which is high in antioxidants, which are free radical scavengers. And those will attach to your toxins and help the body really. You got it all figured out. Yes. I can see why people travel with this. It looks, it's very convenient. If you got a water bottle, you could just throw it in. You know what? I actually created one more thing that makes it so much even more fun and cool to travel with. It's a case. And you just, you can put your tea in here. That's so easy. And you can put that in your pocket. Or in your purse and travel with it. Well done. Thank you. You're going to be the next big electrolyte company. There's some big ones these days. Yeah. Yeah. Elementy and there's a few. Santa paleo. Have you seen that one? No, I have not seen that one. Santa Cruz medicinal. Okay. Yeah, that's a big one. Yeah, I've heard of Elementy, but that's the thing is like they're not optimized for female bodies. So I'm really excited to be offering something that not only is plastic free, toxin free, but it's also optimized for your health. You also have to be careful what salt you use. I heard. Yes. Some of them have had me metals and plastics in them. Yes. You have to, you have to, when you source your ingredients, you have to have CFA's. And when you get CFA's, they usually come with all kinds of different tests. And you know, we always start party, test all of our products to make sure that, you know, everything is super clean. There's no heavy metals. We're sparked for that. Wow. What made you transition from fashion into health? You know, my, my father passed away with cancer and that set me on like a health journey at a very young age. So at the age of 15, I started really researching how to override your, your genes. So I went into epigenetic research and really got into health from then. And then when he passed away, I wanted to kind of honor his life and do some studies on some things that he was really big on health, which is ironic. Oh, so I wanted to do some studies on things that he used to teach me about and started, I went with the USDA and they gave me a create agreement, which is when the government finances your studies, that you have to convince them to do that. And I started doing my research at the USDA lab and came up with my first patent. Wow. When that happened, I was like, okay, I have to do a product with that because you can't just have a patent and just let it. And yeah, that just. You've been doing it for a while, don't you? Yes. Okay. So my first patent of living my life, even my daughter is fully biohacked. Nice. No sugar. No sugar. No sugar. No sugar. That's impressive for a kid. No food dies. She actually, even if you are at like a birthday party, she won't even eat the cake. I'm like here habits, you know, and no vaccines. It's just no vaccines. Well done. The average kid, I just found out eats 150 grams of sugar a day. Yeah. And then they wonder why they have ADHD and hyperactivity and they get mad at their kids. And you know, don't, don't be mad at your child. You're not giving them the tools to actually have a regulated nervous system. And my daughter wakes up and she's having steak and eggs. Still taking your pre-workout after you get to the gym. You're already late. What if your pre-workout actually worked with your body? Are you tired of artificial energy drinks? Meet NO Beats, a beet-based nitric oxide booster that supports your body's natural nitric oxide production for increased blood flow, mitochondrial ATP energy and endurance naturally. N-101 Nitric Oxide Losanges is a smarter way to fuel your workout. Just dissolve it in your mouth and it starts working before your first rep. No mixing, no jitters, no crash. More nitric oxide means better blood flow, stronger pumps and sustained energy without caffeine overload. Plus it supports your cardiovascular and cognitive health too. You could support your body's nitric oxide production daily and feel the difference with N-101. Just mix one packet with a little water and take it as a shot, 10 to 20 minutes before training. 10 to 15 minutes pre-workout and feel the difference. Train smarter with N-101 at N-101.com. Wow. I'm having avocado. She's having, you know, we don't have anything in boxes in my house. No box? In my pantry, there's no boxes. That's it. We talk a lot on this show about taking risks and trying to get ahead. But let's be real, the world feels shaking right now. AI's changing jobs, markets are all over the place, nothing feels guaranteed and at some point you realize no one's coming to save you. You've got to protect yourself and one thing people forget about is life insurance. If you're new to it, you're not alone. That's why I checked out Select's Quote. They've been around for over 40 years and helped more than 2 million Americans find coverage that actually fits their life and budget. They compare policies from top-rated insurance companies and do their work for you for free. You can even get same-day coverage up to $2 million with no medical exam. Life insurance is never cheaper than it is today. Get the right life insurance for you for less and save more than 50% at selectquote.com slash dsh. Save more than 50% on term life insurance at selectquote.com slash dsh today to get started at selectquote.com slash dsh. It's really impressive. Everything that comes in a box usually has, or ingredients that you can't read. We make everything from scratch and additives, no preservatives because all that is really terrible. Dr. Aiman did a study on kids' brain after eating the Red 40. The brain activity was similar to that of cocaine. It's crazy. Children really need to be fed properly in order to be able to be functional human beings in society. She's never been sick probably. I really know. Even she does, she catches something. We knock it out very fast. That's awesome. That's so cool. I want to do that with my kids. It is a lot of work though, right? Not really. Once it becomes part of your life, it just becomes as easy as drinking water because it's part of your life. It's not something that you are trying hard to do. It's part of your ritual. I don't eat processed foods. We don't have it in the house. It's very easy for my daughter not to have access to processed foods because it's not in our cabinets. Do you eat at restaurants? I eat at restaurants, but I have a seed oil card. You have Dr. Pompa's card? A different one? No, Ben Azadi's card. Ben has one? Yeah. I got to see this thing. I need to buy this. When I arrive, I'll get you one. That's hilarious. We'll get you one. You show the server this card and it has all the things you're allergic to right? Yeah. I tell them I'm allergic to all these seed oils. This makes it so easy because it's annoying trying to explain this. Yeah. They give it to the chef and you'll be surprised. Even like Michelin star restaurants, they come back with the menu. Half of it is scratched off. We can't even accommodate it with that seed oil. I'm like, so $150 steak is paid in seed oil. Yep. Canola usually, right? Canola oil. Yeah. Vegas has a lot of good steak houses and I think almost all of them use seed oils. You know there's an app called seed oil scout. That's a great app. That's a great app because it saves you a lot of headaches. Yeah. It's a life-saving app, honestly. I'm at the point now where when I do eat seed oils, my stomach's screwed up for the rest of the day. Yeah. Especially when you have a very clean diet and way of living, when you take toxins, your body really revolts against it. It's like, no, I don't want this in my body. When that happens to you, just really load up an antioxidants. Just take a lot of antioxidants, hydrate properly. Absolutely. Well, this was great. What's next for you? Where can people buy the products and keep up with you? What was the question? What's next for you? Where can people buy this and where can people find you? People can buy this at oldexcer.com, which is the website. It's on Amazon, on push.com. And soon we're going to be in a lot of Target stores. So they can find us on Target shelves. And we will be launching a lot more teas. We have a chai coming. We have a lot of different new teas that are coming that will be satisfying to even more tastes and demands of the consumer. Perfect. We'll link it in the video. Thanks for coming on. Thank you. Thanks for having me. Yeah. Check them out, guys. Get some tea. Don't forget to like and subscribe. It helps the show a lot with the algorithm.