The All-American Halftime Triumph
39 min
•Feb 9, 20264 months agoSummary
Charlie Kirk discusses an alternative Super Bowl halftime show featuring country artists Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice that reportedly drew 40-50 million viewers, positioning it as a cultural counterpoint to the NFL's official halftime performance and signaling a potential shift in entertainment industry dynamics.
Insights
- Alternative media can successfully compete with legacy entertainment institutions by offering culturally aligned content that resonates with underserved audiences
- Streaming metrics now rival traditional broadcast viewership, with YouTube becoming the primary distribution platform for major cultural events
- Corporate cultural decisions perceived as dismissive of core customer bases create market opportunities for competitors willing to serve those audiences
- Language and cultural representation in mainstream entertainment have become flashpoints for broader debates about national identity and values
- Successful cultural counter-programming requires significant production value, celebrity participation, and coordinated promotion to achieve mainstream impact
Trends
Rise of alternative streaming events competing directly with legacy media broadcasts for audience attentionCountry music and Americana aesthetics gaining prominence as cultural identity markers in political discourseCorporate backlash cycles accelerating (Bud Light, Cracker Barrel model applied to NFL)YouTube live streaming becoming primary metric for measuring entertainment event success over traditional Nielsen ratingsDecentralized streaming strategy (multiple channels) generating higher aggregate viewership than single-channel broadcastsFaith-based and patriotic messaging becoming explicit marketing differentiators in mainstream entertainmentPolitical polarization of entertainment content creating distinct audience segments with opposing preferencesCelebrity risk-taking in political/cultural positioning based on audience size and market validation
Topics
Super Bowl halftime show cultural politicsStreaming viewership metrics and YouTube dominanceCountry music market positioningLanguage policy in American entertainmentCorporate cultural decision-making and audience backlashAlternative media event productionNational identity and cultural representationNFL brand strategy and fan alienationCelebrity political positioning and riskFaith-based entertainment messagingPatriotic symbolism in popular cultureSpanish-language content in mainstream American mediaAudience fragmentation and platform strategyCultural counter-programming business modelsLegacy media vs. streaming platform competition
Companies
NFL
Primary subject; criticized for halftime show content and perceived alienation of core audience
YouTube
Primary streaming platform for alternative halftime show; discussed as dominant live streaming platform
Turning Point USA
Organization that produced and promoted the alternative halftime show event
Real America's Voice
Broadcast partner for the alternative halftime show
Rumble
Streaming platform used for alternative halftime show distribution
TBN
Broadcast partner for alternative halftime show
Dish
Broadcast distribution partner for alternative halftime show
Direct TV
Broadcast distribution partner for alternative halftime show
Bud Light
Referenced as example of corporate backlash from audience alienation
Cracker Barrel
Referenced as example of corporate backlash from audience alienation
Angel Studios
Platform releasing documentary about Dr. Fauci; discussed as alternative to Hollywood
People
Charlie Kirk
Host; founder of Turning Point USA; primary organizer of alternative halftime show
Kid Rock
Headliner of alternative halftime show; performed as Robert Richie with religious messaging
Brantley Gilbert
Country artist performer at alternative halftime show
Gabby Barrett
Country artist performer at alternative halftime show
Lee Brice
Country artist performer at alternative halftime show
Bad Bunny
Performer of official NFL halftime show; criticized for Spanish-language content and messaging
Jay Z
Executive overseeing NFL halftime show programming; contract extends to 2029
Benny Johnson
Streaming expert and commentator; promoted alternative halftime show; discussed YouTube metrics
Blake
Co-host providing commentary and clip selection throughout episode
Jill Zarin
Real Housewives of New York star; criticized official halftime show on air
Matt Walsh
Commentator cited for observations about halftime show cultural themes
Steve Bannon
Referenced as recipient of Kirk's morning commentary about advertising implications
Travis Tritt
Last country artist to perform at NFL game in 1994; referenced as precedent
RFK
Participated in promotional content for alternative halftime show
Quotes
"A nation is comprised definitionally of three components, three ingredients. You must have borders or else you're not a nation. You must have unified language or else you're not a nation. And you must have shared culture or else you are not a nation."
Charlie Kirk•Discussing national identity requirements
"This is a shot across the bow in the media and the advertising space and professional football broadcasting everything."
Charlie Kirk•Discussing viewership impact
"The NFL will never recover from this. And the magnitude of the views online and streaming online, making it the number one most viewed event, is the crystallization of Charlie's vision for turning point attacking the culture."
Benny Johnson•Analyzing cultural significance
"Corporate executives hate you. Jay Z hates you. And you know, I got to say it like this was probably the breaking point for a lot of people."
Benny Johnson•Addressing NFL core audience
"We just proved that you could take on the biggest entertainment, media, juggernaut in the country and that you could make a serious sizeable dent."
Charlie Kirk•Reflecting on alternative show success
Full Transcript
My name is Charlie Kirk. I run the largest pro-American student organization in the country, fighting for the future of our republic. My call is to fight evil and to proclaim truth. If the most important thing for you is just feeling good, you're going to end up miserable. But if the most important thing is doing good, you will end up purposeful. College is a scam everybody. You've got to stop sending your kids to college. You should get married as young as possible and have as many kids as possible. Go start a turning point USA college chapter. Go start a turning point USA high school chapter. Go find out how your church can get involved. Sign up and become an activist. I gave my life to the Lord in fifth grade. Most important decision I ever made in my life. And I encourage you to do the same. Here I am. Lord, use me. Buckle up everybody. Here we go. The Charlie Kirk show is proudly sponsored by Preserve Gold, the leading gold and silver experts and the only precious metals company I recommend to my family, friends and viewers. All right, it's the day after. It's February 9th, 2026. We're here in Phoenix, Arizona. Blake, what happened over the weekend? I'm not even sure. Well, there was some sporting event. It was really boring. It was it was it was actually quite atrocious. It was probably very happy. I'm very happy with the result, but it was not an exciting. It was progression to that result. What was the two-savvy score? It was I think six to nothing or 12. I think it was six. I think it was six to nothing at the half and 12 to nothing going into the fourth quarter. And then I they even let me down in the fourth because it would at least be cool if we got the first shut out or if there had been no touchdowns the whole game, but then both teams got touchdowns. And we just kind of got a normal final score. Normal final. Pat's got to sat on the game was not normal. The game was, well, the game was like too normal. It was nothing but normal plays. And then like one fumble return touchdown. That was okay. You think of like the great super balls of all time like L way, you know, never want won a super ball 16th year. You don't need to tell me about that one. No, we can forget about that one. Oh, I didn't realize I was mad one for you. Well, I'm a packer's fan. I forget. I don't remember who they were playing. But we got more importantly, there was a cooler event during that sporting event. Yeah. And then there was an even cooler event. No, no, the other. The other thing in the middle of that sporting event was terrible. I am reliably told. Listen, I got a lot of people told me they're like, I can't. I wish there were subtitles. I can't tell what's going on. You don't want it to be really. By the way, we got the subtitles. We should probably tell you what. But can they home all of that other guy that the thing the other half time show. That's how we should refer to it. The other half time show. Yeah, the other one. So yeah, we had a massive night last night folks. I, I, I would be lying if I told you I expected it to go that big. But it went huge. And so huge shout out to real America's voice and Robin Parker sig. There it is. Yeah, that's a graphic from this morning's Fox and friends, I believe that was a 10 million concurrence. I think we actually had more than 10 million concurrence. That's just social media. Just social media. So that's not including anybody that was brought, you know, watching on TBN or one of the broadcast partners on dish or direct TV or any of those things. So, you know, the way Nielsen does the numbers and we can go back and forth on this. And nobody's going to believe us if we, we tell you what the numbers are. But those are just straight from rumble in YouTube. 25 million plus as of this morning. But the way Nielsen does super balls is they add like a 2.5 multiplier on that because they are assuming that a lot of people are watching with their families or barbecues or watch parties. So we're realistically looking at a probably a 40 to 50 million viewer total. Now the big game is watched by an average of about 125 million. It's the most expensive advertising real estate on the planet. And when you have an alternative option that's garnering 40 to 50 million eyeballs potentially, we're again, I'm not giving an official number because I don't know the official number. And we're waiting for data to come in from some of our broadcast partners. But when you have an event that garners that much attention and those that many eyeballs. That's a tectonic shift in the culture. That is a shot across the bow. My phone has been blowing up with reporters this morning with the one question. Does this change the halftime show forever? Does this is this the official damn breaking does it force them to take it back from Jay Z. And I'm not even sure if they can. I think he's got a contract by the he's got a contract of 2029. Good Lord. 2029 and they just gave it to him because they felt bad about George Floyd basically. Is that what it was around the I don't know if it was I don't know for sure if it was before after but it was during that. It might have been before but it was during that kind of peaking cultural era where they need it. They basically got like politically gilted into doing this among other things. And you're if you're watching right now you're seeing B roll from Brantley Gilbert. That is Gabby Barrett. I think the laser show on that song she did right there was insane. So hat tip to our production team that just did an amazing job. It was beautiful. The way that she just stood there in the light show was kind of swirling around her. Kid Rock, Brantley Gilbert, Gabby Barrett and Lee Bryce. They all did an amazing job. I think the probably the most viral portion of just the performances came from Kid Rock when he came out as Robert Richie. So everybody you all often hear people refer to him as Bob. And so he sang the second song under his real name, not as Kid Rock. It came out as Robert Richie. It was kind of like a big moment for him. And he added a verse to a hit called Till You Can't. And I saw that clip everywhere. So let's go ahead and play that 222. There's a book that's sitting in your house somewhere that could use some dust and off. There's a man who died for all our sins. And you can't hang it from the cross. You can give your life to Jesus and give you a second chance till you can. Wow. I still get chills. I honestly watch that it was it was just great music. It was just a really well done product. A really well done concert and the such a huge shout out to the bravery. The courage it took it took some guts. If you are Bentley Gilbert, Lee Bryce, Gabby Barrett and Kid Rock. They like they actually you know they went against a very real pop culture and economic juggernaut that can really make things painful for you. They can say, oh, we're not going to let you perform at it's not even just super bowl shows, but remember they have their they have their stuff at the opening of the season. They have other musical performance. The control venues and the same agents are behind the scenes the same money exchanging hands. I mean they can make things painful. And but you know I think when you have a success like this, that's the most powerful thing. So now they get to go back to the people that might want to make it painful for them and say, well listen, you know, 40 million eyeballs say say differently. And there's a market for this get on board. So I think that's ultimately going to be the the biggest thing. And listen, is the Super Bowl is the is the halftime show change forever. I think that's up to the folks that run the halftime show the other halftime show. But I think probably I think the answer is probably we got you know we'll got to wait and see the future is unwritten still and they have choices to make and listen if they want to reach out and they want to call us. And schedule meeting and we could we could talk about what we would like to help them with. Then you know we would we would engage that conversation. So Mr Commissioner the you have a green light. Please call us set up a set up a call. We'll meet. We'll fly to you and we'll talk about it because this is important to the country what we present on the biggest stage of our country. And you see that juxtaposition. Kid Rock with the American flag behind him and then you've got the other guy dancing around with flags from all over the western hemisphere. Basically signaling that this is that our country belongs to all of them and we better just get over it. We are a colony that is to be colonized by other people that don't speak our language that don't share our values that actually have a different culture completely from us. And that we're just supposed to be okay with that and you know there's no hate. There's nothing but love like listen. This is capitalism. They're able to do that and if they succeed doing that. Who might I say the market will speak but I think that's what's interesting about what happened last night. We just did a great concert with great music with great message and great songs. And the market spoke and so there is a there is a tectonic ship that just happened last night in the culture. I don't think we fully appreciated what just happened but it happened. And there's no going back now. We just proved that you could take on the biggest entertainment, media, juggernaut in the country and that you could make a serious sizeable dent. I did really like that Kid Rock song was ba with the ba just because obviously this was substantially broke kind of the idea first came in bad bunny dislike America and then he also refuses to sing in English. So we're going to have an English half time show with the lyrics. I quote, ba with the ba to bang to bang diggy diggy diggy said the boogie said up drop the boogie and he repeats that. Drop his English up drop. Yeah. Drop the. All right. I'm not sure what it means. If you're tired of watching this country drift away from the values that made it great. It's time to get involved. That's why I stand with A Mac the association of mature American citizens. Charlie loved this country and he loved partnering with organizations that truly stand for what makes America great. One of our most trusted partners, A Mac the association of mature American citizens is doing something special in Charlie's honor. A Mac is offering free memberships to all ages. No credit card no strings attached just a chance to stand for faith family and freedom. Join this movement go to a Mac dot us slash Charlie today. That is a M a C dot us forward slash Charlie today. All right Blake we got some fun clips here that we need to play just some of the people reacting last night. Did you have one in particular that you let's get the one I don't have the number one where they're all where like the audience at the other game observing that alternative is the bar. No, no, not the bar. Let's see. How about 276 you'll find yours 276 this is a bar scene reactive. It really fired up I think but I found the one I think I want. The distance between the audience this is but you know it's a bar so but like people who are at the game have nothing to do but to pay attention to the concert. So I believe this is the audience at the actual stadium 249. Just really there was a longer video so I had like one woman was like dancing and like that was it. This is my this is a really funny one. This is a grandma reacting to it 251. I don't know who is this man. Can I be. Okay, I mean like what is this. This is ridiculous. You got the American flag now is overflash. And yeah, God bless you to get out the stage. Please get out the stage. Can't stand this. I mean what in the world is all this. Please. I thank you. Get out the stage. Please. Jesus. Get off the stage. Please. Listen, they do them will do us. We'll let the we'll let the audience decide. Here's what's crazy though. Probably the number one YouTube livestream in the history of YouTube. Not the first. It's definitely the second. That is a massive massive accomplishment. And that was made possible by all of you guys spread the words. Find it away making a plan to change the channel. And really really a really amazing moment. Honestly, truly, truly an amazing cultural moment that we got to be a part of. How about this is the real housewives of New York star Jill Zarin. She's slamming it. The not us. The other guys 250. It was the worst half time show ever. And it's 250 years that was celebrating right now in the United States. And I just don't think it was appropriate to have it in Spanish. And quite frankly, I didn't seem grabbing his, you know, G area. I think it was totally inappropriate. You've got all these young kids watching the Super Bowl. And he doesn't have to be grabbing himself every five seconds. I see so insecure. Seriously, I didn't understand. I don't speak Spanish. I would have liked to have known the words he was saying. To me, it looked like a political statement because they were literally no. White people in the entire thing. I just think that the NFL sold out. And it's very sad because 75 years. And, you know, shame. Shame. So you contrast that with, you know, Kid Rock singing to Jesus. You've got, we had the beautiful tribute to Charlie as well. So in honor of Charlie, we should play what his vision was for the halftime show. 232. When you have the most televised event, this is true. Most televised event for the entire year. One of the most televised events on the planet, by the way. That should be a reflection of the virtue that hopefully you want society to embody. And instead, you get some really like graphic stuff from the other guy. We actually have some of these, we had to like blur it out. What's the clip here, guys, of the lyrics of some of these songs that he was singing? We have it here. I'm struggling to find it. Well, while we're bringing it up, it's just like the way is that they made it political. We're political. We're a little subtle. So I think a lot of people missed it. Like he says in the performance, he said God bless America. Oh, that sounds a little patriotic. And then he lists off every country in Latin America. Yes. This is the thing that left wing Latinos get mad about that people call the United States America. And they're appropriating the whole continent. Well, sorry, guys, we were the first independent country. And also we have America in our name and you guys don't. So yeah, totally. And that was like, that's with all the flags. And I mean, it was just, it was really offensive actually in so many ways. So this is 262. These are the lyrics sung during his halftime show. If you translate it into English, we had to blur out that much. And I'm sorry, 11 year olds are watching this. So earmuffs, just I'm going to try and do it the best I can. But it's important to say what was on the other screens. And it says real G, guiding the new generations with the OG one galactic style lust. Yes, so that your blank get wet, get blank and versatile. More blank than Betty Boob, the one who got horny Miami was you. I stayed killing with the you. Blank, blank, blank, blank, blank, push it in blank, blank, blank, blank, blank, blank, blank, yes, push it in blank, blank, blank, blank, blank, blank, push it in your blank rubbing my blank, push it in this year. I don't want blank, push it in. This is this is what they put out there. Yeah, it was in Spanish. So a lot of people didn't catch it. If they were going to do this in English, the FCC would have completely blocked this and there would have been fined into oblivion. Anyways, I just think the contrast is important to make. And there's a reason why so many people were upset about it. There's a reason why Charlie has been historically upset about it. And honestly, it's been getting worse since 2019 when Jay Z took over the halftime show. I mean, let's just call Spade a spade. Matt Walsh had a really important observation there that, you know, the accent basically been of a theme since 2019. Howdy, Blake here. You know, in moments like this, truth really matters. The truth was important to Charlie. So we want to share with you a new documentary that's caught our attention. Not because it's political, but because it refuses to shy away from the questions that so many Americans are still asking. It exposes the truth. Thank you, Dr. Fauci, is a hard-hitting investigative docutriller from award-winning filmmaker, Jenner First. He digs through thousands of documents, sits down with scientists, intelligence insiders, and whistleblowers, and exposes what may be one of the most significant public health cover-ups of our lifetimes. This film isn't about scoring partisan political points. It's about transparency, accountability, and the courage to follow the evidence wherever it leads. If you've ever wondered what really happened behind closed doors, this is something you need to see for yourself. Angel Studios was the only platform willing to release it, and that's because you, not Hollywood, decide what gets made. Join the Angel Guild today at angel.com slash Charlie Kirk. Become a member and stream. Thank you, Dr. Fauci, today. Alright, Benny Johnson. Benny, welcome to the show. I'm so honored to have you. I consider you to be the absolute top-top expert in the streaming space. I want you to give us your unfiltered, unadulterated vision version of what just took place last night. Well, thank you, Andrew, and huge congratulations, obviously, to the entire turning point. Family, you broke the streaming record of the most streamed entertainment performance in the history of YouTube. So that's monstrous. The world will never be the same after this. I don't think that there will ever be another NFL halftime show that has ever seen the same way. I think the NFL has so disgraced their core constituency, their customers. They've spit in the face of legacy Americans. It's been 32 years, Andrew, since they had a country act at the NFL. It's been since 1994. Wow, I didn't know that. NFL has made this decision to systematically erase American culture from the national football league. And I think it's critically important because we've seen the way that this is all gone, whether it's cracker barrel or whether it's Bud Light, there is this brain virus that says, I'm going to betray my core audience in order to find the mythical, woke, progressive queer transgender, identifies as a cat, peas and a kitty litter box style audience. And they're going to be my new customers. And that audience doesn't exist. The modern audience doesn't exist. And all of these companies that have tried this, they failed miserably, but the NFL is trying it on the biggest stage, the biggest performance on our national football league. Now, national, what nation America? It's is the American sport football baseball has played around the world, basketball has played around the world, soccer has played around the world. There's a world cup for that. There's no world cup for football. This is our thing. And so to invite somebody who hates America and won't perform shows here because he's scared that all his fans or himself is going to be deported by ice, deport him back to Puerto Rico would be kind of funny. It's still American, right? He hasn't American passport, but nonetheless, like he's scared. He said that. He said he's scared of that. He won't speak in English. Entire show was not in English. Not only that, the show couldn't even be viewed from the stands. There are clips now coming out of NFL fans going, what the hell is going on here? Everybody watching at home is saying what the hell is going on here. It is a show that included debauchery, the kind of stuff that you wouldn't want your kids to see. That included alphabet, a grotesque alphabet propaganda. And that also included subliminal messaging about open borders and lowered the American flag in favor of all foreign flags. That's what they did at the very end. Bad Bunny comes out and says America isn't actually a place. America is actually a continent. And you've stolen this land. And so we are the ones who are going to be the actual purveyors of what is America. When he says God bless America at the end, he lists off all of the nations he actually thinks is America. And America is not on there. And so this is what the NFL brought into our homes last night. It was every bit as malicious. It was every bit as woke. It was every bit as derivative and vandalizing as we thought it was going to be. And so what people need in that moment is not just to on Twitter. And this is what we've learned. This is like the sort of the Charlie school. This is what started turning point USA. Yes, there are a bunch of kaduri communists in our education system. Yes, we would like to have those communists not indoctrinating our children. We should start something. We have to do something. He just starts something. If you go create something, an alternative, a hence turning point. But this was truly the turning point. Charlie loved football. He loved the NFL. And he loved creating alternative. That's what America Fest is, right? And this is what turning point events are. This is the entire organization. And so this alternative saved us from the humiliation ritual that was bad bunny. And also the humiliation ritual of saying you can't do anything about it, Chad. Which is exactly what they want here. They want us to be helpless and say no, no, you are going to accept our bad bunny show. Because it's all you have. You have, you just, you just cry online about it. And by creating the turning point halftime show. And by creating what Americans wanted to see, which is a country music act, which is an act that like in a room that probably, you know, that you're watching it, you're like, it smells like cigarettes. It smells like a cigar. It smells like bourbon. You can hear the banjo plan. It smells like leather. The music is familiar and it's warm and it's country. And it's saying by people who have American flags behind them and they love this country. And they're not being disrespectful of it. It's sung in English for God's sake. English. Do you speak it? It's like listening to Samuel L. Jackson like it in the back of my head, the entire, you know, pulp fiction, the entire time. And so is everyone. You know, all the clips and all of it, like not even the people in the stands there that day, like yesterday, were dancing. Nobody even knew what the hell was going on. And there's the biggest miss, this biggest FU in corporate history to their fan base. This blows out of the water, Dylan Mulvaney and Bud Light. The NFL will never recover from this. And the magnitude of the views online and streaming online, making it the number one most viewed event, is the crystallization of Charlie's vision for turning point attacking the culture, which is what the arena that I worked with Charlie on. And Charlie, obviously, did, wore many hats and did many things. But what I was, what we did and what we built were a video program and a production program in order to put turning point into culture, win, win awards, you know, win Oscars and to win, you know, to win Emmys. And that was Charlie's mission. Was that turning point would be something that could, that could, that could take on culture, that could, you know, prove that a God can bleed, right? In the words of Leonidas, right, and 300, like to prove that the NFL, you can actually, you don't have to just accept their programming. You can do something different. And it is just a massive shout out to the entire team. I was proud to be helpful in promoting it. Well, everybody from Mosaic, everyone from inside of turning point, just a massive shout out for changing culture and history last night in the model of Charlie. God, God bless you. Thank you, Benny. And you were great, Benny. I, here's you with Kid Rock and RFK doing a little promo for us. Benny did this all in his own. He didn't ask for like money. He just got, this is what I love about it. It was like, you just took the initiative, Benny. I didn't even know you were doing this. And then I see this and it's going all over the play. I mean, so God bless you, too. 278. Kid Rock, half time show, ready to go. Kid, how you feeling? Oh, man, it's been a lot of preparation, a lot of work I could use to know. He's a little advicey. So I'm just trying to get my energy level up. But yeah, I got a guy for that. You said, uh, a reason you're flimpy on that. Let's go. Super Bowl, half time show featuring Kid Rock. I mean, but that's what happens when the, you know, I guess the market spoke, right? The people wanted this and I joke with Jack Pazobick because it kind of got meamed into existence. Next thing I know, you know, actual reporters are like, are you, can you confirm that you guys are doing an alternative half time show? And I was like, well, I wasn't going to do it. But now I think we have to. And we kind of, you know, fell backwards into this moment. And we realized after the memorial with Charlie and the huge production value and the music that people were, we're gravitating to that, you know, who else is going to do this? If it isn't us. So we got, we have to do this. We have to step up and do this. And to see now that it's, you know, we're probably, if not the number one, the number two, number two, number one, we're going to find out from YouTube, number one streaming, live streaming, concurrence number that's ever you've ever seen on YouTube. When you add up all the different streams. And you take that and we know that there was 25 million streams last night where they'd least maybe 26 27. That's just social. Our broadcast partners. That's not OTT. That's not fast channel. That's none of that's up. So just social media, if you did the 2.5 multiplier like they do on Nielsen for Super Bowls because everybody's watching in groups and parties, we're talking 40 to 50 million people tuned in last night, Benny. This is a shot across the bow in the media and the advertising space and professional football broadcasting everything. I just, you know, I didn't think it was going to be this successful. I'm super grateful that it is. And we have now officially committed to 2027. So hopefully you'll help us get the word out on that as well, Benny. But I again, you are, you are the, I think the most savvy when it comes to, especially streaming in YouTube. Please help the audience understand just how significant this was when it comes to those metrics. Well, YouTube, of course, is TV for an entire generation of people. There are young people that would far prefer to watch YouTube than terrestrial television. It is frankly the TV for anybody under the age of 40. You get into a hotel room. You don't even see terrestrial television anymore. You see your YouTube app, right? They ask you to click and log into your YouTube app when you get in any hotel room. So this is the most powerful live streaming platform that right now exists in social media. And the audience there is at scale, you know, this three billion users on YouTube. And so to have the crown of the highest concurrent live stream, which by the way, if you, yeah, if you do add that up and you have 10 million concurrence. That makes it, if you were to compare it to, to, to broadcast, that makes it like this probably the second biggest broadcast actually in the whole world, including TV. And that, you know, that with the exception of the NFL, with the exception of the actual literal Super Bowl. This is a just remarkable feat. It is a earth shattering feet. I think that there are people panicking and screaming inside of the NFL right now. They know that they've messed up. They know that they brought into America's pastime, something that was totally and completely foreign and third world. Something that nobody had any relation with that nobody could sing along with. And at the very least, like the turning point show, you can sing along with those banger after banger after banger. It was a crowd pleasing. So proud to be part of the turning point family. So proud of the halftime show. American halftime show. Hi folks, Andrew Colvet here. I'd like to tell you about my friends over at YRIFI. You've probably been hearing me talk about YRIFI for some time now. We are all in with these guys. If you or someone you know is struggling with private student loan debt, take my advice and give them a call. Maybe you're behind on your payments. Maybe you're even in default. You don't have to live in this nightmare anymore. YRIFI will provide you a custom payment based on your ability to pay. They tailor each loan individually. They can save you thousands of dollars and you can get your life back. We go to campuses all over America. We see student after student who's drowning in private student loan debt. Many of them don't even know how much they owe. YRIFI can help. Just go to YRIFI.com. That's the letter Y then RIFI.com. And remember YRIFI doesn't care what your credit score is. Just go to YRIFI.com and tell them your friend Andrew sent you. You know, Benny, this is a little bit of a throwback. This is from February of 2025. This is Charlie on this show talking about English is America's language. And I just thought it's too appropriate for today. We have to just do it. 283. And at some point you become a colony, not a country. And if you want America to be a colony, just tell us that. A colony is where you could trade stuff. You could barter stuff. However, you have nothing in common with your fellow countrymen. And language is fundamental to that. A nation is comprised definitionally of three components, three ingredients. You must have borders or else you're not a nation. You must have unified language or else you're not a nation. And you must have shared culture or else you are not a nation borders language culture. Benny, what do you think it is about the the the the woke, whatever the left went left wing ideologues that so want America? They don't they don't demand this of any other country. But for America, we must have no borders. We must bring in people like bad bunny and they get to traips around with the foreign flags. And they get to basically say that America does. Yeah, which we got we got lectures for ages about bad bunny being American because he is Puerto Rican and then at the Super Bowl when he's reciting all the countries in Spanish, of course, that are part of America. And then he goes, you know, Cuba, Argentina, Chile, United States, Canada, and my homeland, Puerto Rico. He acknowledged. So I guess it's not part of America according to himself. And then they had the Puerto Rican flag next to and in front of and more prominent than the American flag. Yeah, what what is it about the left wingers that they just demand this of our country? They don't ask this of any other country. Every other country gets to be its own thing, but not America. Yeah, I mean, I think as punishment, we need to force kid rock to play at every single Mexican soccer game from now on. You know, you need to have big and rich at the world cup. Every single show at the World Cup. You know, that's reparations. We need reparations. I want reparations from my culture. I want reparations for heritage Americans. What the hell is happening? Travis Tritt. No, listen guys. Travis Tritt, friend of your show. I know that on your show legend. He's the last guy that played as a country act at a NFL game. And it was when I was a small child in 1994. So I don't even remember it. And try like that was the last time that the NFL nodded and gave their fans, which I think the vast majority of the NFL fans probably don't speak Spanish as a first language, probably are not from the third world, which I still can't get over the third world aesthetics of this performance. Also, you know, it like a muddy grimy orgy on the back of a cup. Truck. Like like dirty fruit stands, eb T cards. There's a literal they literally had a eb T sign in the window of their dingy fluorescently lit shop. You know, that's that probably has a C or D grade from the health inspector. What is that? It was gross. I like listen, it's something that's completely and totally foreign to the American aesthetic is something that's foreign to the people that are the consumers of the world. I'm not a fan of the NFL and their core fans. And my question for the NFL is in the NFL fans, which I do not consider myself one of, right? I just work all day and I live down the street for Bucking your stadium, but I never go. I don't know who the quarterback is. I just don't. I just don't. I don't have time. I work and I have my, you know, and I go home to my family. I have hard NFL fans like how long until you pull a cracker barrel? You know, how much humiliation can you take? How cocked can you get like the executives hate you. Jay Z hates you. They don't like your culture. They don't like you. They want to humiliate you. It was a, it was a humiliation ritual that practiced was practice on the field last night. It's humiliation ritual to you and your culture. And at some point, you have to, at some point you have to pull about light. You know, at some point, you're going to have to say, you know, the money is the only thing that gets you guys to move. So we're going to walk. You know, we're done with this. The well corporate executives hate you. Jay Z hates you. And you know, I got to say it like this was probably the breaking point. I think for a lot, for a lot of people. Well, I agree, Benny. I think that, you know what? And I told this to Steve Bannon this morning on War Room. I said, I said, listen, it's one thing to steal a bunch of eyeballs because that's going to, that comes with financial pain, right? Because now they can't sell their ads for as much, right? It's another thing when we start reaching out to compelas and Chevy and all of these things. You know, hey, help us underwrite this for next year. We're going to make it even bigger and better. And when you break the block, who do you want to be part of the number one stream on, on you too? You know, much money Mr. Beast makes like who that's because he's the biggest YouTuber. Who wouldn't want to be part of like the biggest stream in YouTube history? And that should be the messaging for next year. I agree. We're going to make that we're going to make a dominant Mount Everest stream. We're going to consolidate the, that's the one thing that should have been done. Should have consolidated the streams. No more. We learned some things. We learned some things. Yeah. Should have consolidated the streams. Nobody asked me, but that's fine. Like not, and don't have a bunch of other people being able to concurrently stream it. If you're able to, if you want to react to it, in your, in your stream, then that should be something that people can do. But like, don't have a bunch of other channels streaming it, right? Just like raw streaming it. You're going to consolidate it into one and you'll get 10 million concurrents. You'll break the record for all time. It'll be like a crowning. Yeah, I mean, if you add up, if you add up all the streams, I think it was smart having a lot of people in on it. And then everyone was in on wanting it to succeed. Yeah, that's true. It'll also just a lot of people, they auto pilot to things. So there were, there were to be people who would just go to Rav because that's where they watched most things. And then they're, they would, they would have to go to TV TV and got a lot of traditional broadcasters. I've seen so many comments on social people like I watched on TV and because it's on like 70 million homes. So it's on their channel. I'm not talking about that. I'm talking about YouTube. Yep. So you should just say on YouTube, go to turning point. Yep. On YouTube, go to the turning point account. That's where that's the primary stream. Right. That's where the real show is going to be. Right. That one account. Right. And then that, and then you, you message that. So that's what you've done. It was big. It was big. And listen, I think, you know, Benny, you were, you were channeling some energy here. And I got to play this clip because you know, see, see span always gets these like rando like normy collars. That sometimes just knock it out of the park. 282. We should have been celebrating the 250th anniversary of the United States of America at that half time show when I went to school, I was taught English. I wasn't taught Spanish. So I don't, I don't know a word. He was saying, you know, we weren't the United States of America. We're English, speaking language. They should at least put a closed caption on there was something. So you could understand what they were saying in the dance. And I've seen the same thing at like a strip, strip show. Just would the clothes on the way they were doing on TV. That there's no reason for that. I didn't know my grand, I didn't know my grand my maternal, my grandfather called in. You said this up. Didn't you, you gave it. Didn't you? Great. Oh, great. Hey, Benny, where can people, where can people follow you? What times your show? Give them all the deets. Yeah, just that. Just that, Benny Johnson, all across social media. When you show live every single week stream live every morning, all across platforms at 10 a.m. Hey, thank you again, Benny for supporting the show, bringing Kid Rock into it, RFK doing all that you do. God bless you, man. I love this show. There's no third world aesthetic. For more on many of these stories and news, you can trust go to Charlie Kirk dot com.