Bud Light
Mentioned in 14 analyzed podcast episodes across 10 shows
Official beer sponsor of the NFL, NFL Draft, and UFC with partnerships across professional sports and celebrity athletes. Widely discussed in podcasts as a high-profile case study of corporate values-based marketing that significantly backfired, particularly following the Dylan Mulvaney campaign that alienated its core customer base, prompting a recovery effort with patriotic rebranding.
Mentioned On
Episode Mentions
Nashville's Morning News with Dan Mandis · Apr 15, 2026
The Chris Cross Hand-Off: I Did Not Scratch Her CD
“Presenting sponsor of the 2026 NFL Draft event in Pittsburgh”
Economist Podcasts · Mar 5, 2026
Spars and strikes: Who backs Iran war?
“Lost bestselling beer status after MAGA boycott over transgender influencer sponsorship”
Bussin' With The Boys · Feb 28, 2026
Best of the Bus: Rob Gronkowski On Mike Vrabel's Patriots, Belichick At UNC & Joining Brady On Bucs
“Official beer sponsor of NFL, NFL Draft, and featured in episode sponsorship read with multiple athlete partnerships”
Bussin' With The Boys · Feb 24, 2026
Patrick Willis: 49ers Legend & NFL HOF Linebacker + Team USA Dominates Winter Olympics | Bussin'
“Sponsor; official beer of NFL, NFL Draft, and UFC; partners with multiple celebrity athletes”
The Jesse Kelly Show · Feb 11, 2026
Hour 2: Losing your Man Card
“Referenced as example of corporate brand suffering significant financial consequences from activist positioning”
The Chris Plante Show · Feb 9, 2026
2-9-26 Hour 3 - Bad Bunny and America
“Caller Howard stated he hasn't purchased Bud Light since marketing controversy and won't buy it again”
The Charlie Kirk Show · Feb 9, 2026
The All-American Halftime Triumph
“Referenced as example of corporate backlash from audience alienation”
The Bobby Bones Show · Feb 9, 2026
MON PT 2: Bobby On Going To The Super Bowl + Celebrity Paying Over $1 Million In Child Support + Morning Corny After Dark
“Featured in Super Bowl commercial with Peyton Manning and rolling keg down hill scenario”
The Riley Gaines Show · Feb 4, 2026
Rich Celebs vs Working Americans | The Riley Gaines Show
“Criticized for Dylan Mulvaney campaign that alienated core customer base; attempting recovery with patriotic Budweiser ads”
The Fact Hunter · Feb 2, 2026
Episode 393: When Temporary Became Permanent
“Example of corporate values-based marketing that backfired and required recovery campaign”
KILL TONY · Jan 6, 2026
#751 - SHANE GILLIS + JOE ROGAN
“Beer brand sponsoring the episode with Heidi Regina as beverage server”
We Fixed It. You're Welcome. · Dec 30, 2025
REPLAY: American Eagle: Jeans, Genes, and Controversy
“Referenced as brand that attempted inclusive positioning; cautionary example of backlash from political polarization”
Coffeez for Closers with Joe Shalaby · Oct 31, 2025
Brewing Purpose: How Seven Weeks Coffee Is Funding Life with Every Cup | Coffeez for Closers
“Referenced as example of corporate activism backlash; conservative consumers alienated by progressive marketing decisions”
We Fixed It. You're Welcome. · Aug 5, 2025
American Eagle: Jeans, Genes, and Controversy
“Case study: brand attempted inclusive marketing, faced backlash, illustrating complexity of balancing diverse audiences without alienating segments”