Mojo In The Morning

Dirty: Wireless Festival Cancelled Amidst Kanye Controversy

5 min
Apr 8, 202610 days ago
Listen to Episode
Summary

The episode covers the cancellation of the Wireless Festival following Pepsi's withdrawal as lead sponsor after initially approving Kanye West as headliner, triggering a domino effect of sponsor pullouts. Additional stories include a ceasefire agreement between the US and Iran, the WNBA's new collective bargaining agreement with significantly higher player salaries, and actress Aubrey Plaza's pregnancy announcement.

Insights
  • Major sponsors may approve controversial figures initially but withdraw under public pressure, creating cascading business consequences for event organizers
  • Festival organizers struggle to replace headline-tier artists, making sponsor relationships critical to event viability
  • Women's sports are attracting increased corporate investment and media attention, evidenced by WNBA salary increases
  • Celebrity endorsements and sponsorships require ongoing reputation monitoring, not just initial approval
  • Event cancellation with full refunds may be preferable to rebranding with lower-tier replacements
Trends
Corporate sponsor withdrawal based on artist/personality controversies becoming standard practiceWomen's professional sports experiencing significant salary growth and sponsor interestFestival organizers facing reputational risk management challenges with headline actsPublic pressure influencing corporate sponsorship decisions post-announcementFull event cancellation emerging as alternative to downgrading talent lineups
Companies
Pepsi
Lead sponsor of Wireless Festival who initially approved Kanye West as headliner but withdrew sponsorship, triggering...
PayPal
Sponsor that withdrew from Wireless Festival following Pepsi's decision to pull out
Diageo
Liquor brand owner (Captain Morgan, Jack Daniels) that withdrew sponsorship from Wireless Festival
Jack Daniels
Spirits brand owned by Diageo that withdrew sponsorship from Wireless Festival
Captain Morgan
Spirits brand owned by Diageo that withdrew sponsorship from Wireless Festival
Wireless Festival
Three-day music festival that cancelled entirely after sponsors withdrew following Kanye West headliner announcement
People
Melvin Ben
Wireless Festival organizer who discussed sponsor approval process and Pepsi's initial sign-off on Kanye West
Kanye West
Announced as Wireless Festival headliner; festival cancelled after sponsors withdrew due to his controversial behavior
Caitlin Clark
WNBA player whose salary increased from $85,000 to $528,000 under new collective bargaining agreement
Angel Reese
WNBA player traded to Atlanta Dream; mentioned as host's favorite WNBA star
Aubrey Plaza
Actress announced pregnancy a year after her husband's death; expecting baby with boyfriend Chris Abbott
Chris Abbott
Aubrey Plaza's boyfriend; expecting baby with actress
Quotes
"We did with Pepsi, for instance, our lead sponsor, and they signed off and approved it, for example."
Melvin Ben
"So Pepsi knew that Kanye was going to headline. They signed off and then something happens."
Host
"I think it's very difficult to find an artist on the level of a Kanye West."
Host
"Going from 85 to 528, that's pretty huge."
Host
Full Transcript
Mojo in the morning's dirty on the 30. I said we're clearing the phone lines. I like that. I like it a lot. Fresh 95. Fresh 95. Let's get into some dirty. So to catch you up to speed, we're going to talk Kanye to start off this dirty. Now the wireless festival announced a few, I guess a month ago, maybe a few weeks ago, that Kanye would be headlining the three day event. Shortly thereafter, Pepsi announced they would no longer be sponsoring. Pepsi was the leading sponsor and that set off a whole list of other companies to follow suit. PayPal dropped out. Brand called Diego's a liquor brand owned Johnny Walker. They own Captain Morgan and a host of other maybe smaller brands. Jack Daniels. Jack Daniels, I believe is one of them. And since then, Kanye has been denied entry from the UK. And yesterday, wireless festival put out a memo saying that they are canceling the entire festival at this point. But again, this all started because Pepsi pulled its sponsorship. So the question on everybody's mind is, well, did Pepsi not know that Kanye was the headliner or how did all of that happen? Here's Melvin Ben, who's wireless festivals organizer talking about just that. We did with Pepsi, for instance, our lead sponsor, and they signed off and approved it, for example. And perhaps we should have done that. Really? That's fascinating. Sorry to interrupt again, but that's fascinating. So Pepsi, who pulled out now, haven't they? Originally, we're quite happy for him to come. Correct. Yes, we are. They're a headline sponsor. We asked them and asked them to sign off on it and they did. So Pepsi knew that Kanye was going to headline. They signed off and then something happens. Yeah. Do you know? Do you have any like inkling of like what would have hit or why? We may never know. Now, obviously they're, you know, based on Kanye's behavior and things that he said over the past couple of years, it points directly to that. But again, Pepsi knew he said all of these things when wireless announced that he was going to be headlining and confirm with them prior to announcing to the world. So I don't know if it was public pressure or what made Pepsi eventually, you know, do a 180 and say we're no longer going to sponsor. But after canceling yesterday, wireless festival put out a note that said we're going to refund everybody's tickets. So everybody's going to get their money back and everything will go there. So what do you think about them canceling and not finding another performer? I think it's very difficult to find an artist on the level of a Kanye West. Yeah. Last year, they had Drake headline three straight and this was coming. This was like Drake's first big tour. He did some concerts in Australia post the Kendrick Lamar situation, but this was like his first really, really big festival coming out party. So you have Drake last year, you announced Kanye this year. It's like, where do you kind of go after buying tickets to see Kanye? Yeah. And then you probably would have to go through a whole refunding if, say, for example, no shade, but you announced Olivia Rodrigo and maybe the people who already purchased don't want to go. Yeah, they may be fans, but they don't want to go to London. So yeah, more on that later. Yesterday, President Trump tweeted that a whole civilization would die last night. And luckily that didn't happen. The White House announced that following talks with Pakistan's leadership contingent on Iran agreeing to immediately reopen the Strait of Hamas. We have a ceasefire in place for at least two weeks. So that is good. Switching gears, the WNBA has a new collective bargaining agreement and the women are making more money than they ever have. An emoji is going to be happy. One woman in particular is getting paid. Caitlin Clark, her salary will jump from roughly 80, $85,000 last season to $528,000 this season. I mean, that's amazing. And it's amazing. However, shouldn't it be just a little more? Definitely agree. But I think going from 85 to 528, that's pretty huge. That wouldn't be complaining. But definitely agree. And maybe with, you know, more eyes and more sponsors, maybe Pepsi, since, you know, they're not doing why. Maybe they are already on cash. She's laying around really quick on WNBA. Didn't Mojo's favorite WNBA star get traded? No, no, no, that would be my favorite. I know. Shout out to Angel Reese, newest acquisition to the Atlanta Dream. Last story, we're going with the alliteration here. Atlanta Angel Reese. We're going to talk about actress Aubrey Plaza. May know her from Parks and Recreations or White Lotus. Some good news. Aubrey Plaza announced that she's pregnant. So shout out to Aubrey and her boyfriend. What's his name? Chris Abbott. This comes a year after Aubrey's husband, unfortunately, passed away. And she's moved on and now she's expecting a baby. Some say that's fast. I say it's amazing. So congratulations to Aubrey and her boyfriend. That's that's your dirt. Good dirty dirty. Miss something in the dirty on the 30. Listen on our podcast now at MojoInTheMorning.com.