A life that inspired millions with guest Steve Sims, this episode is sponsored by Squarespace

You are now tuning in to discover your potential, so listen, participate. Be inspired. Know that you can discover your potential. Today we honor the life and legacy of our friend Steve Sims, the real life Wizard of Oz, a master connector, mentor, and relentless champion of bold action. Steve reminded us to dream bigger and then pick up the phone to make it real. His books and his work inspired millions, but what we'll remember most is his generosity, humor, and the way he made every person feel seen. We were grateful to share time with him on Discover Your Potential, and we carry his spirit forward in every conversation. Steve, thank you for daring us to go for it. You'll be deeply missed. Welcome to Discover Your Potential. I'm your host, Dan Gilman, and it is an absolute pleasure. We have an amazing guest today. His name is Steve Sims. He's the founder and CEO of the Electric Hunts Year Service Bluefish. In 2017, Sims published a book Blue Fishing, the Art of Making Things Happen. Steve, welcome to Discover Your Potential. It's such a pleasure for you to be here today. I'm honored. Thank you very much. Thank you. I do want to start about your history, your past is amazing. How you started and became the top concierge, but also you do so many other things too. You work at, you know, you have your speak easy on stage, and I'd love to talk to you about more about everything that you're doing and go into how you discovered your potential. Do you know the funny thing is, I don't think it is that interesting, and I actually don't think it's any different to anybody else. I grew up just outside of London, left school at the age of 15, ended up working on my dad's building site, and just suddenly started getting aggravated. And like all entrepreneurs, we were aggravated when things aren't going right. So it was a case of, why am I not driving around in a nice car? Why, why don't I even have a car, you know, is this my future, is this it? So I had a lot of aggravation in me. That aggravation propelled me to go out and try and meet affluent people. Now, I'm a very primitive tool in the shed, you know, I work, you know, with one goal or two goals and that's it. I don't complicate my life at all. And as a young lad with no money, I thought the answer was to talk to people with money. So I literally went out and would go up to people that were rich. And there's a key word why I keep calling them rich. I would go up to rich people and I'd go, hey, how come you're rich and I'm not? Now, as you're going to appreciate a young obnoxious, hotheaded British biker like me coming up to you and a pub and asking you that question, that would cause you a bit of a concern. And so it didn't do well. And also at the time I realized that I equated rich with money, I equated success wealth with money. Everything was, you know, when you're 18 years old, you want a million dollars. You don't want a comfortable life, you don't want secure relationships, you don't want credibility. You haven't recognized any of those things. You just want a million bucks in a fancy car. And so I went out to try and find it. I actually, I bounced around so many jobs and eventually a friend of mine that I knew from school who was a stockbroke in London got me an interview for a trainee stockbroke position. And I was working on the building site and still looking bored and ugly like this. But the interview was in like this massive great room with, I don't know, 200 other people. And I will say I may have been a little bit loose with the truth on my resume. But I got the job and I got the job with 60 other trainees. What they hadn't told us was that the job was in Hong Kong. So they literally transferred me from London to Hong Kong. I landed on the Saturday. I got drunk on the Saturday, got drunk on the Sunday. Did orientation on the Monday and I was fired on the Tuesday. They realized that I had slipped through the cracks. And again, on Chippernas, we go, okay, that closed. What's going to open? That doesn't work. What will work? We always look at the opportunity, the classic Sean Stevenson. Let's see how I can make this be done for me, not to me. And I had that mentality. So I remember working on the door with two other meetings. And these meetings just wanted to avoid a fight and to go out. Me, I wouldn't see how I could use that nightclub to brush up on my skills of psychology. And to build my communication skills. You know, you often talk about politicians being great communicators. Have you ever gone into a bar and watched a bartender? These people are masters at how they communicate with different vocays of people. You know, you'll see that's here. Different culture that'll recognize it straight away. This person wants to be panned with. This person can take a joke. This person I can flirt with. That person's with their wife. I shouldn't flirt with that. They know all of this in a millisecond. Yeah. bartenders are phenomenal at that. So I was watching them. And then I was watching the people. And I was growing. And then I started watching how affluent people were. Not those that pretended to be affluent, but truly affluent. And the comfort they had in their affluence. And I started just trying to communicate with them. And I went back to this word, how come you're rich and I'm not. I suddenly knew where all the nightclubs were. And I was a pretty good door. But because I never got into a lot of fights. I knew how to control the door to remove the problems inside. And that's an important lesson I teach today in my coaching. Protect your front door. If you protect your front door, you alleviate 99% of the problems once they're inside. So I don't care if I'm taking on a new coaching client. I don't care if I'm doing an event. I don't care if I'm doing a podcast. I protected like it was the front door of a nightclub. Do I want this person mingling with my crowd inside? So I started doing that, started telling people where good nightclubs were. I went from good nightclubs to taking over private parties to end in our working with Elton John for eight years. Incredible. I worked with someone of biggest events in the planet by strictly sticking to that process of protect my front door and let only the right people in. And while I was getting paid for that and it then developed into the world's leaning concierge firm, it was a Trojan horse. I only actually ever did it because I wanted to have a conversation with affluent people. And my first question was, how come you're rich and I'm not terrible question. Then I would tweak it to how come you're wealthy and I'm not. It's a bit better, but I would get things like well, I found my wife and I had kids and I started adopting donkeys and I joined the church. None of those answers could help me. I'm not going to marry your wife and I'm not going to join your church. That didn't help me. And then my final tweak was how come you're successful and I'm not. And people would tell me how they viewed opportunity, how they handled relationship. And I was starting to get that one-on-one education from some of the greatest minds in the world by helping them meet Elton John or Elon Musk or playing drums with guns and roses or. You know, visiting the Vatican at midnight, I would be doing all of these amazing experiences to get our attention to ask the questions. There would make me successful. And that's how I grew. So let me get this. You played percussion with guns and roses. Yeah. Wow. I'm terrible. Now this was done for my client, but Matt saw them the drummer of guns and roses. Oh, yeah. He's actually probably changed his attitude now, but he said to me at the time he went, Steve, anyone can play music. And I went, no, I can't. And they went. He said, anyone can play music. So he gave me the drums. And I played on his drum set in his studio. And he laughed at me. So I think he now plays what I said and not him. That's incredible. So do you got to meet Axel Rose and all the other crew? No, Axel was the only this was post that departure. So I met slash Duffy, the whole crowd of Matt. But hanging out in match. I had to bought my kids. And seeing seeing Matt saw him teach my youngest who was like seven years old at the time. How to play drums. I'm thinking to myself, you're never going to know how great this moment is. But your playing drums was one of the great ones. Times of all time. You know, absolutely. Wow. That must have been incredible. That beats my, I was lucky enough to meet BB King. But that beats my BB King story. I don't think you beat. I just think it was a different generation. Yeah. Yeah. Yeah. Bear in mind, you know, people talk about the Rolling Stones. People talk about the Beatles. Yeah. They were different. Iris BB King. Different. Iris. Yeah. BB King was the consummoses of that era. That's true. It was a no it doesn't beat. But it's a good, it's a good comparison. I'd love to hear more about the Elton John. So he's a very careful man to interact with. He doesn't tolerate stupid conversations or stupid people very well. And for years, people want stuff out of him. Let's not, let's not color it any other way. Out on John is one of the last living icons. You know, you've only got to say Elton. And everyone knows who you're talking about. I know I pray he obviously lasts for many, many years, but there's not many people that have been at the top of that game. Yes. In like every decade. That's true. You know, and it's always been him. The guy's never not toward. There's not been a single year that he's not had number ones. You know, there's no one that's done that. You know, you talk about Justin Bieber or Taylor Swift or. And beyond say, and mate, you may go, oh, Beyonce's more famous than Elton John. She hasn't been around for as long as Elton John. And also she hasn't been a successful every single decade as Elton John. So it's still pretty amazing for him to be able to do what he is. So he's very abrupt. He's very sharp. When you speak to him, make it concise, make it easy to understand. You know, we're not going to sit there and talk about what you're watching on Netflix. But my whole goal was to get a better standard of people to come to the Sur Out and John Oscar party. So I ended up working with that Oscar party for I think it was eight years. We finished. I finished this podcast is sponsored and brought to you by Squarespace. If you've ever dreamed about sharing your story, your mission, or even launching your own show like Discover Your Potential, the first step is simple. Build your digital home. That's where Squarespace comes in. When our guest Dr. Bradley Nelson came on the show to talk about healing the mind and body. His message connected with thousands. After the episode aired, he wanted a central place where listeners could find his books, courses, and speaking events. All in one clean, easy to update site. Within a weekend, he built it on Squarespace. No coding, no tech team, just drag, drop, and go. With Squarespace, you can launch a professional website in minutes using beautiful templates. Sell digital products, coaching sessions, or event tickets. Connect your podcast feed, video library, or blog. All in one place. Track analytics to see where your audience is coming from. Check out squarespace.com slash dyp for a free trial. And when you're ready to launch, use offer code dyp to save 10% off your first purchase of a website or domain. Squarespace, build your story beautifully. A year before COVID. And I was kind of like considering renewing the contract. And I decided not to. I decided to take a break because it's quite stressful. And then COVID struck and boy was I lucky I wasn't involved in enjoying that period. Oh, yeah, that's true. And it's still still striking. We've yeah, you know, the whole Oscars, where was that usually at the end of February? What are they like, March or April this year? Yeah. So a lot of an essence, not even at his Oscar party this year. He's doing a concert because he's got to catch up on all of his concert dates. I know there's a lot of musicians that are trying to catch up now. Yeah, it's a weird old time. It is. It's definitely interesting. That's for sure. I will tell you funny because you obviously have a passion for music. Yes. I did serenade with on Dreibachelli. I duet it with on Dreibachelli. And he wasn't too happy about it. So I had a client of mine that wanted to have I was challenged with doing an amazing dining experience for him in Florence. And this shallow plug for my book Blue Fishing. This is actually in the book that I wrote about this one of these experiences. But I had to give the clients some amazing dining experience in Florence. So I ended up taking over the academia de Galeria Museum. Setting up a and that if no one if no one's ever heard of the name of that museum and I hadn't. But it's the museum. The house is Michelangelo's David, the world's most iconic and famous statue. Yes. And so we took over the museum from like three o'clock in the afternoon to like two o'clock in the morning. Set up a table of six at the feet of Michelangelo's David for them to have a dining experience at the feet of this iconic statue. We had a string quartet and then I arranged the jewel in our pasta. I would have a local entertainer serenade them. And not disclose to him that it was on Dre. But shelly that was going to do it. Well, that's incredible. Now on Dre turned at the clients were turning up at nine. On Dre turned up at like seven thirty in the evening just to check where the best place for him to sing was. They never had reverb because if you haven't worked it out yet. David is the biggest piece of marble you've ever seen in your life. And there's loads of other pieces of marble around it. And it's a marble floor and it's a tile ceiling. It's the worst place for a acoustic she could possibly think of. It's like singing in a toilet. So on Dre was moving around trying to find the best place with a little reverb. And he was stood there and he was like all of a sudden he goes. And just started warming up his tonsils. And I was stood by next to him and I thought, when am I ever going to get the chance to do this again? So he started and I went, and I started doing it. And he turns to his wife and he spoke to her and Italian. His English is OK. But Veronica's is fantastic. So he speaks to Veronica and asks, you know, basically, what is he doing? So Veronica leans on she said, Steve, what are you doing? So look, when do you think the next chance would appear that I get the chance to do a duet with Andrea Bicelli? And so she smiled, told Andrea this in Italian. He looked at me and laughed when, stop. So that's the my duet last in like 60 seconds, but I can say I duetted with Andrea Bicelli at the feet of Michelangelo's David. What a wonderful story though. Definitely. I'm sure you have lots of great stories. There's a couple. Yes. I know we talked about discovering your potential. And a lot of people who watch the show and listen to the show, haven't discovered their potential yet or are still looking for their potential. What kind of advice would you give to them? Or, or even do you, are you working with coach you with people now? I'm assuming you're very selective as to who you coach with. Well, I am very selective, but I am yes. See, I ran that concierge firm that was very much a Trojan horse to get me smarter. I ended up doing a lot of marketing and branding from, you know, the New York Fashion Week and Tucky Derby to form you the one. So we ended up launching Sims. Media, which is the whole marketing and media and branding company. But when the book came out, yes, whoa, this was my shock. This was, this was a real kick in the chest to me because I got asked to do the book. And anyone out there is trying to write a book. I know you're going to hate me. I was at a cocktail party. I was telling someone a story and they went, you should write a book. And they just happened to be part of Simon and Schuster. So I was in the right place at the right time. I didn't know anything about writing a book. I got good friends. I got Jay Abraham and a whole bunch of other great authors as friends. But when I got the contract, I was like, oh, what's this? You know, I've never written a book. When I wrote the book, I thought everyone was already doing this. I thought these are the simple, basic, stupidly ridiculous things that I do to get A to B, B to C, C to the... And I worked like that. I worked systematized all the way through. I was stunned when I realized that people didn't do that. So that's when I got, hey, can you train this? Can you coach here? Can you speak here? So for the last four, four, five years, I've literally been traveling the world speaking on some of the biggest stages. I've actually lectured at Harvard twice. Now, when you consider that I was kicked out of school at the age of 15, you know, lecturing on, you know, in Harvard, I've spoken at Stanford and the Pentagon. So I'm going to go with, that's not too shabby. So I do coach a lot on this now and there's a lot of misconceptions. There's a lot of people out there that are going, oh, I need to find my unicorn. I need to find what I'm passionate about. And people, a lot of the time, have actually linked passion with me. Here's the dark thing. You've got to be careful with working at what you're passionate about versus your true potential slash unicorn. Okay. I'm passionate about fine whiskey and riding motorcycles, but you don't want to do those two things together. Yeah. That's ridiculous. So I do what my potential is to allow me to do what I'm passionate about. They don't always have to be the same thing. And I always, and I'm going to steal this from Joe Polish. He talks about elf businesses, easy lucrative and fun. If you want to discover what your potential is, what are you good at that takes you little effort? Now, this could be painted. If you've ever seen an artist paint, that's so relaxed when they do it and you go, how do how can you do that? You know, it's your unicorn. So you've got to ask yourself and you can do this. And this is going to sound ridiculous. But I suggest doing it when you've had a glass of wine or whiskey. Okay. Get your fishes. Go. Just a piece of paper and go, hey. What am I? What do I do that I'm quite relaxed, but pretty good at teaching kids soccer, drawing, Excel spreadsheet, filling in your tax filings. Just put down stuff down there that is little effort to you, but scares the bejeebs out somebody else. That's great. And what I think is what your potential is is, and this is what all entrepreneurs do, we find an answer to a solution. Nine times that, 10 that aggravates us. And then we find other people with the same problem and invoice them to provide them the solution. That's as raw and as primitive as entrepreneurs and 101. You've got to find what you can do that's easy, lucrative and fun or minimum stress free. So what you're passionate about and what your unicorn is can be two things. I will tell you quite openly that near the back end of my concierge days, I was getting very tired. I was getting very put out by the same, you know, I want to meet this famous person. I want to get a picture with this. I want to go back at the end of the day. Once you've done every event three times, they get pretty monotonous and it can become just a big bouquet of egos. And it becomes very stressful sometimes, but I was good at it. And it was easy for me to get done. So do focus on what's easy and lucrative for you. You can invoice somebody else and then use that to fuel what you're passionate about. And no one says you can find it today. I guarantee you what I was passionate about when I was 18, 25, 28, 32, 30. They all change. What I'm passionate about now is spending time with my family, adopting dogs, riding motorcycles. And for a lot of the time being left alone and being very picky with the clients that I speak at, train at and I coach. So it will change. What you're passionate about, what your potential is, and what your skill set is, will change throughout life. Don't think you're going to find it as a finite answer. Also you mentioned your NFTs too. I want to bring that up. So I'm going to jump in at the deep end there. People don't do what they don't know. How can you get educated fastest than trying something that you don't know? Because that education comes on thick and fast. So there was all this talk about NFTs. And I was like, well, I don't know anything about NFTs. And I remember the beginning, not even knowing what NFT stood for. Now I knew it was non-fungible token, but I was like, the house of fungible token. You know, I've never heard of this. But that propelled me to try it to become educated because I love filing at things because then I become educated. So someone said, oh, you stick a picture up and you sell it. And I thought, well, I don't understand how that works. You know, why would anyone buy it? You know, so I started looking into the market a little bit. And I had someone put up some characters from my book. And you know, I started off as a builder. Then I was a, you know, I was always been a biker. Then I worked in Monaco and then I worked in the Oscars and then I was a dormant. So I got these five pictures that represented kind of characters from my life. And what I wanted to do was I wanted to text the NFT market. But I wanted to cross pollinate it. So what I wanted to do was I didn't want to just go, hey, here's a picture of me. Buy it, give me the money. I thought, let's cross pollinate it from digital to real. So I put it up there by this token. And I will send you a signed copy of my book. So now you have a signed copy of my book and the token or buy this one. And come to my book launch party or do this one and come to one of my speak easies and the book launch party. So I started cross pollinating with real life experiences. And I put these through together and when you get into NFTs, you've got to mint them and you can only mint a certain number. So we minted these minted a certain number and then decided to release, I don't know, 30, you know, across all the different characters. And we thought, we'll see how we do. And I made mistakes. I realized that, you know, you had to do a lead time because for someone to buy an NFT, they've got to have a wallet. Okay. If they've never had a wallet before, that can actually take like seven to 10 days to actually be able to get the money into it, set the wallet up and transfer. It's quite a lengthy process when you really knew it. But I put it up there. It did well financially, but it did better educationally. I realized, hang on a minute, if I had done this, I'd have quadrupled the amount of sales. But if I did this, I'd have been able to increase the life experiences. So we did that tranche. We learned about it. And as of today, we actually launched our second tranche of NFTs towards our book launch. But when you buy a certain NFT, you get this kind of experience. Now, the reason I'm saying that is for anybody out there, think about it. Nike Apple, even Instagram apparently is going to be getting involved in an NFT. So people are moving into the NFT space. You don't have to be an expert in it to be able to utilize it. But maybe like I do by this NFT come to my speak easy. I'm using it as a ticket to get into my event while still giving you a digital character that you can sell. You can trade. And the more popular I become, hopefully, the more value that NFT will increase because sooner or later, all of the mintons would have gone out and you can't you can't remin them once they're done. They're done. So if we ever release NFTs again in the future, we're going to have to do some new characters. Nice. I'm going to have to learn from you because I'm an illustrator. There you go. I don't even do an NFT. Actually, you should because it's a and that's the scene. Now you're a perfect example. You've got a skill set. Yeah. Okay. Now you've got to do is if you what is the difference? If I let me put you on the spot here, could you do a picture of, I don't know, me with a dog. Could you draw a picture? Yes. Could you make it a really beautiful digital picture? Yes. So you've got all the skill sets to be able to call yourself an NFT illustrator. Correct. So there's your, so people go, I don't want an illustrator, but I do want someone who's an NFT designer. Oh, interesting. See, you're using the exact same unicorn, but now you're just putting it into a different sand pit. There's someone because no one's going to Google for an illustrator if they launch you never own NFTs. True. If you would have actually put somewhere in your bio NFT designer, now someone's going to come to you. Oh, I didn't even think of that. That's brilliant. You're welcome. Thank you. Yeah, no, that sounds really interesting. So you're, you're, you're, the really interesting part is incorporated that with your event. Yeah. You can sell that's brilliant. That's brilliant. Yeah, that was just, it was just a different way of doing it. Yeah, that's brilliant. We do these events called, um, can I talk about the event? Absolutely. If you can't, if you want to, it's absolutely. I'd love to hear. And again, I don't, I'm not promoting the event. In fact, I'm telling you now, don't buy a ticket, don't come. But I do want anything on our show. I do want people to think about how you can utilize what I do for you. Okay. I, I have some credibility in certain circles and in other circles, no one's ever heard of me. And that's fine. But I wanted to test it because the trouble with today's social world. And whenever you're looking at you, those are the first things that come up in your search engines. So you may be getting an artificial view of how well you're showing up in the world. So I thought to myself, how's the easiest way to check my notoriety. But more importantly, my credibility. So I put an event together. And he was the dumb thing. I didn't even have a title. And he know what it was going to be called. So I just went, hey, I'm going to be, and this was the first time I did it. It was like three and a half years ago. I went, hey, I'm going to be in in San Diego. I'm going to be there for two days. And it was like the 21st and 22nd of July. Come spend two days with me and my friends. $2,000. And there was a pay-pounding. And that was the entirety of the information. I didn't tell you anything else. And the dumb thing is, we didn't even have a name for it. You know, I had completely forgotten that bit. Talking about my own media company. And I paid no attention to anything I know. I literally just did that. And we started to get people spending two grand and actually buying tickets to my event. And I then thought of myself, why are they doing that? Again, I've always remained a curious five-year-old. That is, I think, my secret source. I'm always curious. So the first people that started buying tickets, I've phoned them up. And I remember the first phone call I made was to someone that I did know. And I phoned them up and I went, hey, I see you just signed up for San Diego. And they went, yeah, I did. And I meant this as a bit of a sarcastic joke. I went, what's your problem? You know, kind of making out was kind of, are you in here? What's wrong with you? You know, I was being joking with him. And I said, what's your problem? And I remember this. He turned around and went, great question, Steve. I'm having trouble with this. And he told me. He actually told me what was an issue to him in his business. Today. And I thought, hang on a minute, you've just told me what you want. What you want to get out of the event. So then I made another fun corner. I went through all the different people. And I slightly diluted the message. But the next time I went, hey, thank you very much for registering. But before we go into any more details, I want to understand what is holding you back today. What are your number one hurdles and problems in your business or life today? And I got this information out of them. And then how hard is it? Once you know what they want to look at the friends you've got, they can answer their problems. And something struck me. You've been to events before, correct? Yes. Right. Every event you go to, you probably know where it is, you know, what hotel or conference center it is. Who's speaking? What day it starts, what time it finishes. You've got all of these details, haven't you? Sure. Usually, yes. Yeah. So I thought to myself, I'm not going to give you any of those details. Interesting. Well, I'm going to reverse it. Rather than the focus being on, hey, go to this event. Richard Branson to be there. Steve Simpson to be there. Gary Vibir. Rather than having them as the draw, let me have your problem as the draw. Yes. I will alleviate your problem. You don't come along. This isn't the right environment for you. Some people are trying to sell stuff to our team. But I've always wanted to guard my front room. But I remember when I was doing this, one of the guys turned around and they went, oh, you know what, this is like Steve. And I went, no, this is like a speak easy. You don't know where it is until the final moment. But you know where that's all the fun and where everything goes on that night. And so from that day, they were called speak easies. And we've run them all over America. And next one is the 10th and 11th of March in, actually, May. 10th and 11th of May in New York. And we're really looking forward to it. It's going to be pretty phenomenal like all of they are. And you don't know the exact location. But when you sign up, we tell you what hotel we're staying at. I said that we know you're not too far away. But the Friday before we tell you the location. And then we bring people in. And we've had Jay Abraham, Jim Quick, Harvey Moisell, Ken Craig, and we've had gang members. We've had head of the Navy seals in there. We've had politicians. We're at rock stars. We always try to bring people in that will kind of like amaze you. That you never would believe you would ever be in that room with someone. And they're there to answer your problem. So those have done really well. But I challenge you. If you're wondering, do I have any credibility? Well, try and charge. That'll tell you if someone's willing to pay you. And you have credibility. I didn't want to ask you about. You mentioned Tony Robbins potentially. Oh, yeah. Yeah. Oh, God. So I'll give you. I'll give you and your good folks listeners a story. When I was a bricklayer, I got a, I left bricklaying and I got a job at a warehouse. And the warehouse was owned by some American company. And one of the guys, I would always mess around with managers. Because again, I always wanted to up my game. I wanted to talk to those people that were better than me. So I used to try and get in with the managers and talk to them and directors and marketing it. Try and learn what I could from them. And I got, you know, good friendly with one of the department heads. And he said to me, I said, you know, what are you doing tomorrow? I was like coming to work. And he's like, well, you know, the, the, the officers bought a bunch of tickets to this event in London. And one of them can't make you do want to come. And I thought two things. I thought one, I don't have to go to work. And two, I get hang out with the managers for the day. So absolutely. I didn't know anything about it. So I went home and said to my wife, oh, I'm off with the boys today. You know, I'll be able to like learn a bit more from them because I'm just going to be with them. And they took me to an event in Wembley. There was Tony Robbins awake in the giant within. And unleash, no, unleash the giant. What was it? I'm working the giant and unleash the power or something. I can't remember. But it was that event in Wembley. Now, I went there to try and connect with the managers. But of course you can't talk to anyone when Tony's doing his thing for the entire day. He's just mesmerized like a deer in headlights. But I remember watching and listening and absorbing Tony. And it was the first time I'd ever seen anything like that. And a lot of the time when you meet good people like that, when they're saying things, that's all going to you. And you go, my God, that's what I'm worried about. And now you've given me the answer. He dramatically changed my life. And I went back and I remember I went back to my wife. I woke her up and it was like 11 o'clock at night. And we talked all the way through the night, went downstairs, made some coffee, talked, we planned our perfect day. Talked all the way through until 9 o'clock the following day, when we had to go to work and we were both late. Did not sleep that night. And I remember what a dramatic effect it had on my life. And I went out. And then as my book came out, and as I started speaking on a lot more stages, I'm in Puerto Rico at the end of April with Gary V. I mean Austin, Texas in September with Richard Branson, a guy I've worked with many times. And then out of the blue about a month ago, I get contacted by Tony Robbins people. And they're like, hey, we want you to speak our event. And they wanted me to speak at an event in Palm Beach in April. But it was my boy's birthday. And I was like, I so, so badly want to go. And even on YouTube, I've even done a video on there what Tony Robbins means to me and the chance of being on his stage. But I had to go to him and I went, look, there's valuable as I think you are and what you've done in my life. I can't replace you with my son. I just can't do it. I'd pray you me, consider it. So they came back to me and they went, we fully understand and respect that. We're going to find another date. So they're actually looking at dates at the moment to have me on one of the stage. So as I openly say, I would have gone from crowd to stage for Tony Robbins. That is one hell of a coming of age full circle moment for me. And I'm very excited. Yeah, it sounds incredible actually. Very, very incredible. Well, Steve, thank you so much. It's been an honor and a pleasure for you to join us here and just listen to your incredible stories. And I'd love, again, I'd love to have you again and you know, be connected. So thank you. We do, we do a, we do a sequel. Hey, it was Star Wars in it. I don't know. We'll do a sequel. I want to hear all about the Tony Robbins event. Yeah, there you go. We'll be out of tell you by then. Yes, that would be, that would be credible. Anyway, thank you, Steve. I truly appreciate it. This is Cindy Gilman and your listening to discovery of potential. So until next time, do something nice for yourself, but do something nice for someone else.