Nike
Mentioned in 156 analyzed podcast episodes across 10 shows
The world's largest athletic shoe and apparel company, founded in 1964 as Blue Ribbon Sports in Oregon, is discussed across podcasts for its dominant market position, iconic brand loyalty, and pioneering use of athlete endorsements and storytelling-driven marketing. Podcasts frequently reference Nike as a case study in brand building, design innovation, and strategic sponsorships—from Roger Federer and Michael Jordan to Team USA Basketball—while also noting recent financial challenges and reliance on emerging athlete trends for turnaround potential. The company's influence extends beyond commerce to cultural narratives, including founder Phil Knight's calculated risk-taking and its significant role in athlete compensation and college sports funding.
Mentioned On
Episode Mentions
WSJ's Take On the Week · Jul 12, 2026
Are Corporate Earnings in a Bubble? This Quarter Is a Test
“Expected to receive nearly $1B in tariff refunds; not passing refunds back to consumers but using for internal cost offsets”
Locked On LSU - Daily Podcast On LSU Tigers Football & Basketball · Jun 30, 2026
LSU's NEXT 5-Star? Pop Houston Is Taking Over Recruiting
“Referenced as the source of Oregon's massive booster wealth, giving them top recruiting resources.”
Today, Explained · Jun 11, 2026
Nike lost its cool
“Primary subject; once-cool brand now facing declining sales, stock price under $50, tariff impacts, and EEOC DEI investigation”
The $100M Entrepreneur Podcast · Jun 10, 2026
The Business Behind Mr. Olympia: Media, Branding & Millions with Dan Solomon
“Referenced in context of founder-led personal branding (Phil Knight followers exceed Nike brand followers)”
The Martell Method w/ Dan Martell · May 14, 2026
How to Build a Profitable Personal Brand (5 Simple Steps)
“Referenced as example of brand association with athletes and performance”
Noticias de la mañana · May 14, 2026
Las noticias de la mañana, jueves 14 de mayo de 2026
“Secretary of State Marco Rubio wore Nike tracksuit identical to one worn by Maduro, sparking controversy about symbolic messaging.”
Motley Fool Money · May 13, 2026
The Market Just Got a Huge Warning Sign
“Athletic wear company forced into discounting to drive sales, experiencing margin compression from both inflation and consumer spending pullback”
Noticias de la mañana · May 13, 2026
Las noticias de la mañana, miércoles 13 de mayo de 2026
“Secretary of State Marco Rubio wore Nike Tech apparel on Air Force One to China, drawing comparison to Maduro”
My First Million · May 13, 2026
How to manufacture a billionaire childhood
“Sponsored Eliud Kipchoge's sub-2-hour marathon attempt; Jim Ratcliffe was the financial underwriter of the spectacle event”
Nobody Asked Us with Des & Kara · May 13, 2026
4.20. The Colt and Cocodona Episode
“Referenced regarding super-shoe technology (Alphafly) and athlete sponsorship deals; mentioned in context of Abby Siner lawsuit comparisons”
The Learning Leader Show With Ryan Hawk · May 10, 2026
687: Jim Collins - What To Make of a Life, The 3 Types of Luck, Inflection Points, Cliffs, Encodings, Navigating the Fog, the Art of Getting People To Want To Do What Must Be Done, and Reconnecting with an Old Friend
“Joanne was the first featured female athlete in Nike's famous 'Just Do It' campaign in the 1980s”
All-In with Chamath, Jason, Sacks & Friedberg · May 8, 2026
Elon's Anthropic Deal, The Next AI Monopoly?, "FDA for AI" Panic, Trading the AI Boom
“Using AI for product imagery and ad creative generation; reducing photography costs while improving ad effectiveness”
The Startup Ideas Podcast · May 8, 2026
Hire a team of AI Agents
“Named as example client of Late Checkout agency; represents target ICP for AI transformation services”
The $100 MBA Show · May 8, 2026
20 Years Of Business Knowledge In 20 Minutes (From A Multi-Millionaire)
“Example of company that wasn't first in sports shoes but implemented concept better than competitors”
Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing · May 7, 2026
Agency Month w/J.K. Lyons from Conscious Minds - Just Shoot It 526
“Client that Conscious Minds works with, representing more performance-focused advertising”
The Jamie Kern Lima Show · May 5, 2026
Mel Robbins: Get Unstuck, Ignite Your Motivation & Change Your Life Today! Your 1 Podcast Away! (RR)
“Referenced for their 'Just Do It' tagline as an example of acknowledging human hesitation in marketing messaging”
The Rich Roll Podcast · May 4, 2026
David Epstein On Why Constraints Drive Creativity, The Myth Of Productive Freedom, & How Limits Make Us Better
“Subject of Epstein's investigative reporting on the Nike Oregon Project and coach Alberto Salazar's unethical practices”
IMO with Michelle Obama and Craig Robinson · Apr 29, 2026
Come Back for Greatness with Allyson and Wes Felix
“Primary sponsor that offered 70% pay reduction upon Felix's pregnancy; later changed maternity policy after her New York Times op-ed”
The David Lin Report · Apr 29, 2026
No Jobs, High Income? The AI Future No One Is Ready For | Aleksandra Przegalinska
“Announced layoffs; mentioned as separate from AI-driven tech sector reductions”
The Compound and Friends · Apr 28, 2026
Sleep at Night Portfolio, Big Tech Earnings Week, Spotify Blows Up, Josh on Joby
“Smallest Dow component at $60B market cap, down from $275B peak, questioned relevance to under-20 demographic”
We Fixed It. You're Welcome. · Apr 28, 2026
Allbirds’ AI Reboot: Bold Leap or Giant Misstep
“Referenced as struggling shoe company; sales down despite market dominance”
This Is Actually Happening · Apr 28, 2026
404: What if you were stricken with the flesh-eating disease?
“Invited Scott to speak at Midwest Conference for top 100 players; event where he first experienced symptoms of illness”
Morning Brew Daily · Apr 27, 2026
Musk v. Altman Trial Begins & Adidas’ Supershoe Powers Sub-2Hr Marathoners
“Competing with Adidas in performance athletic shoe market; congratulated Adidas on marathon achievement”
Uncensored CMO · Apr 27, 2026
Marketing in the age of AI with Adobe Enterprise CMO, Rachel Thornton
“Referenced as example of brand storytelling and customer engagement”
The David Lin Report · Apr 25, 2026
'Biggest Money Printing In Human Existence'; These Assets Blow Up Next | Jay Singh
“Apparel company cutting 1,400 roles; part of broader tech/corporate efficiency wave”
Marketplace Morning Report · Apr 24, 2026
Kevin Warsh and the Fed's balance sheet
“Announced layoffs despite being non-tech company, signaling broader economic adjustment”
声动早咖啡 · Apr 23, 2026
咖啡豆｜苹果即将告别库克时代，新任掌门人正面临哪些关键转折？
“John Ternus worked there for 25+ years before joining Apple; he led consumer products and brand division”
CNBC's "Fast Money" · Apr 23, 2026
Intel On The Move After Reporting Results… And “Nonchalant” Market Warning 4/23/26
“Announced second round of layoffs (1,400 jobs) this year; stock flat after losing exec to Lululemon”
Omni Talk Retail · Apr 23, 2026
Why Culture Still Drives Sneaker Commerce with The Sole Supplier | RTS 2026
“Global brand partner working with The Sole Supplier on culturally relevant product placement and storytelling”
Stock Movers · Apr 23, 2026
Lululemon Sinks, ServieNow Plunges on Reporting Sales Slowed by Mideast War
“Referenced as context for Heidi O'Neill's previous executive role during period of direct-to-consumer struggles and innovation challenges”
La Estrategia del Día México · Apr 23, 2026
BMW sobre aranceles, Avis, Banamex, Lazzeri, Tesla, L’Oréal y Lululemon
“Heidi O'Neill, appointed Lululemon CEO, previously held executive position at Nike”
Victor Davis Hanson: In His Own Words · Apr 23, 2026
Victor Davis Hanson: John Brennan’s ‘Rendezvous’ With Accountability Couldn’t Come Sooner
“Removed Boston Marathon ad stating 'Runners welcome, walkers tolerated' after accusations of pace-shaming and disability exclusion”
Wall Street Breakfast · Apr 23, 2026
ServiceNow tanks on margins
“Heidi O'Neill spent 25 years at Nike before being appointed Lululemon CEO”
World Business Report · Apr 22, 2026
EU frees up money for Ukraine
“Western brand being challenged by emerging Chinese consumer brands in global markets”
The Ezra Klein Show · Apr 21, 2026
Why Are Palantir and OpenAI Scared of Alex Bores?
“Historical example from Bores' college activism around labor rights and corporate accountability”
Fly on the Wall with Dana Carvey and David Spade · Apr 16, 2026
Zach Braff Is Back In SCRUBS
“Dana Carvey and Kevin Nealon were offered Nike commercial for Hans and Franz in late 1980s but rejected by SNL”
Animal Spirits Podcast · Apr 15, 2026
Everyone Back in the Boat (EP. 460)
“Down 66% over 5 years vs. market up 76%; digital down 9%, stores down 5%”
Marketplace All-in-One · Apr 14, 2026
Vietnam is in its workforce golden age
“Makes approximately 50% of footwear and 30% of clothes in Vietnam, demonstrating major U.S. brand reliance on Vietnamese manufacturing”
Marketplace · Apr 14, 2026
Vietnam is in its workforce golden age
“Makes approximately 50% of its footwear and 30% of its clothing in Vietnam, demonstrating major dependence on Vietnamese manufacturing.”
CNBC's "Fast Money" · Apr 14, 2026
Big Tech Bounce… And An Economic Warning From JPMorgan CEO Jamie Dimon 4/14/26
“CEO Elliot Hill and Tim Cook buying shares; insider buying signal after recent pullback”
Brian Windhorst & The Hoop Collective · Apr 13, 2026
Shocking Upsets Change Playoff Seeding + An Interesting Message From Giannis
“Referenced for employee store discount access available to NBA personnel in Portland”
The Money Mondays · Apr 12, 2026
From the Bronx to Building an Empire: Vince Ricci on Business, Investing & Giving Back 🏰 E166
“High-end brand client of Hubble Studio for production services”
Brooke and Jeffrey · Apr 11, 2026
Today vs Back in the Day (4/11/26)
“Partnered with NASA engineer Frank Rudy to develop Nike Air trainers using aerospace helmet technology”
Nightcap · Apr 11, 2026
Best of NFL News Part 1: HEATED DEBATE: KD or Ant Man to lead their team in the playoffs?! Giannis' FAKE LOVE for Bucks is only for his Nike shoe contract!
“Giannis's endorsement contract with Nike includes performance bonuses tied to games played, creating financial conflict with team rest decisions”
Club Shay Shay · Apr 11, 2026
Best of NFL News Part 1: HEATED DEBATE: KD or Ant Man to lead their team in the playoffs?! Giannis' FAKE LOVE for Bucks is only for his Nike shoe contract!
“Giannis's endorsement contract includes performance bonuses tied to playing 41+ games, creating financial conflict with team's rest strategy”
Mad Money w/ Jim Cramer · Apr 10, 2026
Mad Money w/ Jim Cramer 4/10/26
“New CEO Elliot Hill reassembling team; stock underperforming; Piper downgrade citing lack of innovation”
CNBC's "Fast Money" · Apr 10, 2026
Stocks Wrap Winning Week As Investors Eye Ceasefire… And A New AI Cyber Threat 4/10/26
“Downgraded to neutral by Piper Sandler; fired chief innovation officer; facing saturation and competition from non-public brands”
Motley Fool Money · Apr 10, 2026
AI’s Most Dangerous Moment
“Recently hired new CEO Elliott Hill; discussed as company with cultural restoration needs”
Becker Private Equity & Business Podcast · Apr 10, 2026
Intel, Starbucks, Disney, & Nike: The Good, the Bad, & the Ugly 4-9-26
“Down 76% over last five years; in crisis and needs visionary leadership intervention similar to Phil Knight's original vision”
ESPN FC · Apr 10, 2026
Futbol Americas: CONCACAF Champions Cup Recap + Herc's USMNT Striker Picks + Is FIFA Scamming the Fans? + Marcel Ruiz Health Doubts + Drippin or Trippin
“Releasing Jorge Campos-inspired Air Max 95 sneakers with colorful, retro design”