Nike
Mentioned in 102 analyzed podcast episodes across 10 shows
A Portland-based athletic apparel and sneaker company founded in 1964 as Blue Ribbon Sports, now the world's largest athletic shoe supplier known for powerful brand loyalty and narrative-driven marketing. The company is frequently discussed across podcasts for its sponsorships of elite athletes (Jordan, Federer, Team USA Basketball), iconic product innovation, and founder Phil Knight's entrepreneurial journey involving calculated risks and near-bankruptcies. Recent podcast mentions also highlight competitive pressures, with the company's stock performance declining in recent years despite strategic endorsements aimed at reversing the trend.
Mentioned On
Episode Mentions
Brian Windhorst & The Hoop Collective · Apr 13, 2026
Shocking Upsets Change Playoff Seeding + An Interesting Message From Giannis
“Referenced for employee store discount access available to NBA personnel in Portland”
Brooke and Jeffrey · Apr 11, 2026
Today vs Back in the Day (4/11/26)
“Partnered with NASA engineer Frank Rudy to develop Nike Air trainers using aerospace helmet technology”
Club Shay Shay · Apr 11, 2026
Best of NFL News Part 1: HEATED DEBATE: KD or Ant Man to lead their team in the playoffs?! Giannis' FAKE LOVE for Bucks is only for his Nike shoe contract!
“Giannis's endorsement contract includes performance bonuses tied to playing 41+ games, creating financial conflict with team's rest strategy”
Nightcap · Apr 11, 2026
Best of NFL News Part 1: HEATED DEBATE: KD or Ant Man to lead their team in the playoffs?! Giannis' FAKE LOVE for Bucks is only for his Nike shoe contract!
“Giannis's endorsement contract with Nike includes performance bonuses tied to games played, creating financial conflict with team rest decisions”
Mad Money w/ Jim Cramer · Apr 10, 2026
Mad Money w/ Jim Cramer 4/10/26
“New CEO Elliot Hill reassembling team; stock underperforming; Piper downgrade citing lack of innovation”
CNBC's "Fast Money" · Apr 10, 2026
Stocks Wrap Winning Week As Investors Eye Ceasefire… And A New AI Cyber Threat 4/10/26
“Downgraded to neutral by Piper Sandler; fired chief innovation officer; facing saturation and competition from non-public brands”
Motley Fool Money · Apr 10, 2026
AI’s Most Dangerous Moment
“Recently hired new CEO Elliott Hill; discussed as company with cultural restoration needs”
Becker Private Equity & Business Podcast · Apr 10, 2026
Intel, Starbucks, Disney, & Nike: The Good, the Bad, & the Ugly 4-9-26
“Down 76% over last five years; in crisis and needs visionary leadership intervention similar to Phil Knight's original vision”
ESPN FC · Apr 10, 2026
Futbol Americas: CONCACAF Champions Cup Recap + Herc's USMNT Striker Picks + Is FIFA Scamming the Fans? + Marcel Ruiz Health Doubts + Drippin or Trippin
“Releasing Jorge Campos-inspired Air Max 95 sneakers with colorful, retro design”
" The Power of Vocal Dynamics Business School " · Apr 10, 2026
An MBA Level Experience Without Breaking The Bank
“Referenced as example of effective personal brand tagline: 'Just do it'”
Marketing School - Digital Marketing and Online Marketing Tips · Apr 8, 2026
Branding Just Changed Forever
“Brand example showing logo and brand association drive sales more than product functionality”
Motley Fool Money · Apr 3, 2026
A $2 Trillion IPO & the Space Economy
“Weak earnings report with declining sales; brand facing inevitable disruption cycle; not attractive investment”
Brock and Salk · Apr 3, 2026
Hour 3 - For You In Review, Gee Scott
“Major discussion of stock decline, market cap loss, and failure to appeal to younger demographics”
KSR · Apr 3, 2026
2026-04-03- KSR - Hour 2
“Mentioned as potential conflict with Fanatics partnership, though Fanatics operates as umbrella holding multiple brands”
Mad Money w/ Jim Cramer · Apr 2, 2026
Mad Money w/ Jim Cramer 4/2/26
“Apparel company; Cramer identifies as one of two most problematic positions in portfolio alongside Home Depot”
Motley Fool Money · Apr 2, 2026
“Alexa, Let’s Go to Outer Space”
“Referenced as example of retailer in multi-year turnaround facing investor skepticism, similar to RH's situation”
Morning Brew Daily · Apr 2, 2026
SpaceX Files for Blockbuster IPO & Nike Can’t Fix its Problems
“Stock plunged 15% after weak earnings; turnaround strategy failing with 20% China revenue decline and 35% Converse sales drop”
Mick Unplugged · Apr 2, 2026
Run Your Own Race: Olympian Allyson Felix Redefines Winning
“Felix's former primary sponsor; contract disputes over maternal protections and lack of support prompted her to start Seish.”
CNBC's "Fast Money" · Apr 1, 2026
Markets Rally Ahead of Trump’s Iran Address… And Fading The Bounce 4/1/26
“Stock crashed 15% on weak guidance, China revenue expected down 20%, trading at 12-year lows amid turnaround execution concerns”
Marketplace · Apr 1, 2026
Happy Liberation-Day-tariff-palooza-versary
“Had its worst day on Wall Street in almost two years amid tariff pressures and competitive sneaker market dynamics”
Marketplace All-in-One · Apr 1, 2026
Happy Liberation-Day-tariff-palooza-versary
“Footwear company experiencing worst Wall Street day in nearly 2 years amid tariff pressures”
Motley Fool Money · Apr 1, 2026
Oracle Lays Off 30,000 and Nike Falls Flat Once Again
“Reported flat revenue and constant currency sales decline; stock down 14% amid 12-year stagnation and competitive pressure from On Holdings and Oka”
All The Smoke · Apr 1, 2026
Kenny Lofton Breaks Down Hall of Fame SNUB, 90's Indians UNTOLD STORIES, Arizona Hoops
“Created signature shoe line for Lofton (Air Kalo 96s and Air Zoom Diamonds 97) recognizing his elite speed and athleticism”
O'Connor & Company · Apr 1, 2026
Iran Update, Cal Thomas, Goodbye DC Streetcar
“Referenced as retail presence on H Street in Washington DC following gentrification”
Nobody Asked Us with Des & Kara · Apr 1, 2026
4.13. The Dropped Episode
“Kara discusses her experience with Nike stopping payments during pregnancy and notes they've since updated contracts with maternity protections.”
CNBC's "Fast Money" · Mar 31, 2026
Stocks Rally On Optimism For End Of Iran War… And Apple’s Mag-7 Outperformance 3/31/26
“Reported earnings beat but weak guidance; expects China sales down 20% and low single-digit sales decline through year-end under new CEO Elliot Hill”
Digital Disruption with Geoff Nielson · Mar 30, 2026
AI is Losing Ground: Futurist Brian Solis on Why AI Adoption is Failing
“Technology rolling up to CEO level, positioning AI as business enabler rather than IT function”
TBPN · Mar 27, 2026
How I Built and Sold SALT & STONE
“Brand that Nima studied for inspiration on building a legacy lifestyle brand”
"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis · Mar 25, 2026
Scaling Intelligence Out: Cisco's Vision for the Internet of Cognition, with Vijoy Pandey
“Listed as enterprise member of the CAPE open source community”
KSR · Mar 22, 2026
KSR Postgame UK MBB vs Iowa State NCAAT 3/22/26
“Company from which Duke hired NIL infrastructure specialist for athletic department”
Joe and Jada · Mar 14, 2026
The Real Report - Tim Thomas on Melo vs Brunson, the effects of NIL money, & playing at Rucker Park w/ Fat Joe
“Tim Thomas received Nike shoes and gear during college through relationships with Jersey rappers affiliated with Nike deals”
Drink Champs · Mar 11, 2026
#Throwback Episode - w/ DJ Clark Kent | (Ep.72)
“Clark visited Nike headquarters in Portland and collaborated on sneaker releases and exclusive designs”
New Rory & MAL · Mar 10, 2026
Episode 465 | Domaniacs
“Brand referenced in discussion of Off-White partnership and Kanye West's business relationships”
Conan O’Brien Needs A Friend · Mar 5, 2026
Staff Review With Todd Levin
“Referenced as example of brand synergy marketing where Reebok developed sneakers connected to Domino's delivery service.”
Joe and Jada · Mar 5, 2026
Angie Martinez IRL - Steve Madden: Overcoming Addiction & Building An Empire
“Mentioned as dominant player in golf shoe market that shifted category from fashion-forward to sneaker-style design”
New Heights with Jason & Travis Kelce · Mar 4, 2026
Randy Moss on Cowboys Revenge Game, Edelnut Origins, Wideout Woes & an All Dog NFL Team | EP 181
“Randy Moss attended Nike basketball camps in high school where he competed against future NBA players and made his decision to pursue football”
First Things First · Mar 4, 2026
100 days until 2026 World Cup, Kyler Murray to be released, Chris Richards joins, King of the Hill
“Mentioned as sponsor of French national soccer team and apparel provider”
Collector Nation · Mar 3, 2026
The Collectibility of Chummy’s Custom Footwear with Colin Szumski
“Discussed as IP threat; Colin mentioned Nike's history of litigation against custom shoe makers like The Shoe Surgeon”
Daring Creativity · Mar 2, 2026
Dare to build a world, not just a brand - Mike Perry (Tavern Agency)
“Referenced as example of timeless brand that achieves longevity through constant innovation and tension”
Adam Carolla Show · Mar 1, 2026
Patrick Dempsey + Tucker Carlson (Carolla Classics)
“Sponsors Duke basketball; Zion Williamson's shoe blowout during game raised questions about product liability”
Locked On LSU - Daily Podcast On LSU Tigers Football & Basketball · Feb 28, 2026
LSU Mega Booster Gordon McKernan: “Is This Spending Sustainable?” + McMahon & Will Wade Bombshell
“Secured deal with LSU student athletes through NILSU Max program, mentioned as forward-thinking partnership”
Nightcap · Feb 27, 2026
Deebo & Joe - Part 2: Mendoza vs. Shedeur + NFL Combine REACTION, Sonny Styles is LEGIT
“Athletic apparel company Joe Thomas initially signed with before transitioning to Jordan Brand”
Brian Windhorst & The Hoop Collective · Feb 27, 2026
Pistons Not Satisfied Yet + KD On Team USA’s Future & Jokic Is Looking Human??
“Primary sponsor of Team USA Basketball; influences roster selection for Olympic teams through sponsorship relationships”
Fashion People · Feb 27, 2026
Gold Standard
“Sportswear brand with Skims collaboration discussed regarding performance metrics”
Everyday AI Podcast – An AI and ChatGPT Podcast · Feb 26, 2026
Ep 722: How to Build a Team of AI-savvy Marketers
“Referenced by host as example of brand where he previously worked on design and creative projects now enhanced by AI tools”
Omni Talk Retail · Feb 24, 2026
REI Is Reinventing Merchandising Through Culture, AI, and Community | eTail West 2026
“Referenced as example of vendor with significant direct-to-consumer strategy competing with retail partners”
Feel Better, Live More with Dr Rangan Chatterjee · Feb 22, 2026
How to Achieve Anything You Want in Life with Marie Forleo (Re-release) #628
“Marie became one of Nike's elite dance athletes despite having no formal dance training, exemplifying figureoutable philosophy”
American Potential · Feb 19, 2026
50 Stars, 50 Stories: Oregon, Massachusetts & Arizona with Ross Connolly and Stephen Shadegg
“Oregon-based athletic shoe company founded in 1964 as Blue Ribbon Sports, now world's largest athletic shoe supplier”
Marketing School - Digital Marketing and Online Marketing Tips · Feb 19, 2026
AI vs Internet Transformation
“Jordan brand partnership cited as example of powerful brand affinity driving sales”
Founder's Story · Feb 19, 2026
The $2.8B Brand Builder Explains Why Your Marketing Is Failing | Ep 311 with Bill Harper Co-Founder of BrandBossHQ
“Referenced as a category powerhouse that succeeded through storytelling and narrative-driven marketing rather than feature-focused messaging”