Three, two, sun. EasyJet's big orange sale is now on, with up to £400 off package holidays and up to 20% off flights. Book now at easyjet.com. Get out there. Selected dates and flights sale on 5th of May. Holidays minimum spend and hassle protected. Teas and seas apply. 500 orders a month was manageable. 5,000 is madness. Embrace intelligent order fulfillment with ShipStation. The only platform combined in order management, warehouse workflows, inventory, returns and analytics in one place. What used to take five separate tools, ShipStation does in one. Go to ShipStation.com and use code START to try ShipStation free for 60 days. You have $100 and you want to make $100,000. Here's the exact playbook I would run if I was starting from scratch in 2026. No BS, no fluff and spoiler alert, it doesn't involve dropshipping, crypto, or going viral on TikTok, or waiting two years to see a single dollar. What I'm about to share with you is honestly boring on the surface, but boring is where real money lives. So if you're ready to stop dreaming about it and actually build something significant, let's go. ["Dreams Like A Dreamer"] Welcome back to the $100 MBA Show. I'm your host, Omar Zenholm, where I deliver practical business lessons three times a week, Monday, Wednesday and Friday, to help you start, grow and scale your business. If this show has helped in any way, it would be amazing if you could drop us a quick review on whatever app you're using to listen to this podcast right now. It helps me and my team bring new episodes every week and more importantly, more entrepreneurs will be able to discover our podcast so you can help someone else start their journey. Thanks so much. Let me be upfront about the model I'm choosing and why. I'm choosing a service-based business model. I would choose this from day one, not because it's glamorous, but because it's the fastest path from $100 to $100,000 if you know how to use the model. Think about what service business gives you no product to build, no inventory to hold, no tech to develop, no audience to grow before you make your first dollar. All you gotta do is find a customer, deliver the service to the customer and you get paid. It's actually that simple. Now, the key, and this is where most people get it wrong, is that I'm not going to be doing the work myself. I'm gonna build a business that delivers the work for me. There's a massive difference. One trades your time for money, the other builds an asset that grows without you. Don't worry, I'm gonna explain how to do this step by step. Step one is to find a painful, boring problem. I'm serious, find a problem that people absolutely, positively have to solve. It's an inconvenience for them. It's something that they just gotta get done. It's something they have to tick off. And it has to be a want, not a need. We're gonna make this as easy as possible for you to be successful. The solution to your problem doesn't need to be innovative nor does it need to be sexy. In fact, I encourage you to make sure that your solution is boring and painful. Why? Because otherwise they would just solve it themselves. But if it's boring and painful, the solution, then they're gonna want to outsource it. They're gonna want somebody else to do it for them. What am I talking about here? Well, for example, things like lawn care. It grows back every week, whether you like it or not, they're gonna need to cut their lawn again and again. Garbage removal, it piles up, it smells, it attracts bugs and flies in, rats. And it's a non-negotiable, gotta get rid of this garbage. Moving services, people have to move. Whether they like it or not, there's gonna be a time in their life where they're gonna have to either upgrade, downgrade, they're buying a place, they're going back to renting. They got to get this done. Junk handling, everyone has stuff they need to get rid of, whether they're cleaning up or something happens in their family where they need to downsize or somebody passes away and they need to get rid of some of the stuff that they don't want anymore. This is reality. These are the tough problems that people don't want to deal with. Cleaning services, homes, offices, post-construction, end of lease, pressure washing, driveways and decks and commercial buildings, this is what I'm talking about. These problems don't go away in a recession when the economy's bad. They don't disappear when the algorithm changes on Instagram. These types of businesses don't need you to go viral because you don't need to convince anybody to solve this problem. People literally will just Google Movers Near Me and every single day, every city on the planet, there's businesses that are getting that money. That demand, the cash is just sitting there waiting for you. Your job is to show up and capture it. The question I ask myself is simple. What's a problem in my city that people dread dealing with? What would they happily pay someone else to handle and what happens over and over that needs a solution? That's your business. Now, you might be thinking, Omar, I don't know anything about moving. I don't know anything about lawn care. You don't need to know anything about it because you're not gonna do the work and that leads me to step two. You're gonna arbitrage labor, not your time. Arbitrage is basically exchange. This is the insight that changes everything and allows your business to scale. Most people start a service business and it merely become the service. They think that they need to roll up their sleeves and do it. They're the cleaner, they're the mover. They're the guy pushing the lawnmower at 7 a.m. on Saturday. I'm sorry, that's not a business. It's a job and a hard one and it has a ceiling. You only have a certain number of hours in the day, right? You can only be in one place at one time. You can't clone yourself and you can only do so many jobs a week before you just burn out or just run out of week. I don't want a job. I wanna turn my $100 into $100,000. I want a business. So from day one, my role is this. I am the operator. I find the customers, I find the workers, I manage the margin in between. That's called labor arbitrage. I find someone who can do the job for, let's say $200. I sell the job to a customer for $500. I pocket the difference $300. This is where my business lives. This is where I'm gonna rinse and repeat until I get to $100,000 and beyond. And that's the beautiful part. I can run this play five times a week, 10 times a week. I'm not capped because I'm not physically doing the work. There's no ceiling on how many jobs I can take. Scale becomes possible the moment you stop being the product. EasyJet's big orange sale is now on. Wander the streets with more wonder. With up to 200 pounds off city breaks and up to 20% off flights. Book now at easyjet.com. Get out there. Selected dates and flights, sale in 5th of May. Holidays minimum, spend an hour so protected. Teas and seas apply. Let me make this real with actual numbers. I'm gonna start a moving company. Somebody that helps others move locally or even interstate. Here's what a typical job looks like. A standard local move takes about six hours. I need two strong workers and a truck to make this happen. Let's take a look at total cost per move. Truck rental for the day is about 150. Two workers at $200 each for six hours. That's $400. Fuel about 30 bucks. Miscellaneous like bubble wrap or boxes, let's say $20. So the total cost per move is $600. Now, what do I charge? At minimum, I'm gonna charge 1200, ideally 1500. Now, this is super competitive. I've moved before with movers and it's a lot more expensive than this. But let's just keep the numbers simple. And also keep in mind, I need to have some margin for things I'm not thinking about. Like insurance, I need to be covered to make sure if something breaks. A marketing and lead generation, my own time of running the operation as a manager, reinvesting into growth. Just keep that in mind. You're gonna have to do that later on. So let's take a look at profit. After everything, I'm pocketing around $600 to $900 per move. Let's be conservative and say $700 per job. So how many moves do we gotta do to hit that $100,000 in our bank account? Well, $100,000 divided by $700, which is the profit we make per move, is 143 moves. That's the target. Now, if 143 moves sounds ambitious, here's what you do. Increase your prices and increase your margins. Just some quick maths. Even if I'm just increasing my margins a little bit, if I'm making $800 per move, I only need 125 moves. If I'm making $1,000 per move, I only need 100 moves. And guess what? You have 365 days in the year, all right? So you have plenty of opportunity to hit those numbers. This is why, by the way, margins matter more than volume, especially early on. Thicker margins mean fewer jobs to hit your number, more cash to reinvest, and a healthier business from day one. By the way, if you're enjoying this lesson, this practical business lesson, and then you're gonna absolutely love an upcoming episode that I'm working on, where I sat down with financial expert, Ramit Sadie, and we discuss, is starting a business really the best way to get rich? You'll be surprised with what gets said in this episode. It's absolute fire. So hit subscribe so you don't miss it when it hits the feed. Step three, gonna run this play over and over and learn fast. Here's a mistake most first-time business owners make. They spend three months planning, and they build a website, and they design a logo, and they write a business plan, and they never actually do the actual job. Do not do that. Your first month in business should be seen as a test experiment, a research project, not a polished operation. Get one job done. Do it. Learn from that experience. Ask yourself, what did it actually cost you in terms of money and time? What went wrong? What did the customer care about most? How long did it really take to get that customer and then deliver that service? You're gonna learn more from that single job, more than any business book or podcast, including this one. If I just get you to do that first job, then I've done my job on this podcast. And then once you do that one job, you're gonna do another and another, and you're gonna aim for maybe one or two jobs a week. And then in one month, you'll have like four to eight jobs completed. By the end of month one, you will know so much. You have learned so much and improved your business so much. You're gonna learn your real cost structure. You're gonna learn what makes a reliable worker versus a liability to your business. You're gonna understand where jobs come from. Are they coming from word of mouth? Are they coming from Google? Are they coming from local Facebook groups? You're gonna learn what insurance you actually need and what it costs. You're gonna learn how to price a job on the spot without second guessing yourself. This is your data. This is your moat, the moat that you're gonna have around your castle, which is your business. Keep your expenses lean. Keep your feedback loop tight so you're learning every single time you're doing a job. And every job makes the next one more profitable. Step four, build the system, not the service. By month two or three, something starts to shift. You start learning something. You know your number's cold. You know which workers show up and which don't. You have a few battle scars. You've learned some things the hard way. You know what a customer needs to hear before they book a gig with you, book a deal. Now you stop being an operator and you start building a machine. What does that machine look like? Well, a small roster of reliable workers you can call on short notice. You have like a pool of people that you can call upon. A simple online booking page so customers can find you and pay deposit. There's so many easy and low cost software as you can use for this. Go high level is one of them, right? It's super simple and super cheap. A review strategy, like how you're gonna get five star reviews on Google so that people can find you easily and the reviews do the selling for you. You're gonna learn how to build a referral system. Every happy customer should be sending you at least your next two customers. You're gonna increase your margins. You're gonna get them all fat so that you can start paying someone else to handle the bookings. And the moment someone else is answering inquiries and answering customer questions and booking the actual gigs for you, you've crossed the line from self-employed to business owner and you start scaling. You add a second crew, a third crew. Each crew is a revenue stream running without you being on site. That's when the numbers start to compound. That's when $100,000 stops feeling like a dream and starts feeling like a real reality very soon. But here's the honest truth. I'm gonna give you a straight. Most people won't follow this playbook. Not because it's too hard, because it's just not cool enough. They want the app, they want the brand, they want the passive income course, right? That they can sell online. They wanna be the person on the podcast talking about their overnight success. Nobody posts on Instagram about their moving company. But you know what? The person running three moving crews in their city is clearing $300,000 a year easy. The person who started a junk removal company with pickup trucks and two guys are now making over seven figures. Boring businesses make millionaires every single day. You should check out one of our previous episodes where we interviewed David Royce, who sold his company for $500 million. What was the company? Pest Control. Why do these boring businesses make millionaires every day? Because they solve real problems. They don't need to go viral. The customers come to them. They don't need funding. They don't need a personal brand. They just need someone willing to execute this model. And the gap between you and $100,000 is a lot shorter than you think. You don't need talent, you don't need connections, you don't need capital, right? You need just to take action. I wanna be real with you. This is definitely not a get rich quick scheme. This is not a get rich quick plan. There will be a job that goes sideways. A worker will no show, right? A customer will complain. A month where you'll feel like you are getting less customers things are drying up. Maybe the business is seasonal. But that's business. The difference between the person who hits $100,000 and the person who quits at $20,000, it's not luck. It's the decision to treat every problem as data and not failure and to move forward using their new information. This model I'm sharing with you requires you to work hard in the first 90 days to build momentum, to have the discipline around your margins from job one so you can continue to increase them. You have to have the patience to reinvest before you cash out. You have to be able to have the willingness to learn fast and adjust fast when you learn things throughout the business. But here's the trade-off. You don't need investors or outside capital. You don't need a big social media following. You don't need a unique original idea. You need $100 and a bit of hard work and that's pretty much it. You're gonna learn a lot through those first few jobs. The barrier venture is low, yes, but something easy to do is also easy not to do. It's easy to go for a jog around the block, but it's also easy not to do. And that's why most people don't do it. Before you go, I wanna leave you with this. People who build real wealth, whether it's in their 20s or 30s or 40s or 50s, they're not the ones with the best ideas. They're the ones who pick a model that works for them. They run it with discipline and refuse to stop until that number that they're looking for gets hit. That they validate that they can do this business. Service business, labor arbitrage, thick margins, rabbi, over and over. Start with a problem. Price for profit, not just for survival. Never be the one doing the job. From day one, make sure, because you gotta build a system that allows you to be able to get other people to do the job. And keep your eye on your first 10, 15, 20, 30 customers, 100 customers, that's gonna get you to where you wanna go. Put your goal, whether it's $100,000 or even a million dollars or whatever it might be, put it somewhere you could see every day, a post-it note on your bathroom mirror. Use a marker and put it on your mirror. Remind yourself what you are going after. That's how you turn $100 into $100,000 or whatever that number might be for you. Not overnight, but faster than you think. Thanks so much for listening to today's episode. If this episode got you moving, got you pumped, and you wanna become better at negotiation, at speaking with other people, communicating in a proper way, especially because now you gotta build a business with customers and make sure that you're closing deals, then you're gonna wanna check out my episode with Charles Duhigg. The author of Super Communicators. In that discussion, he shares three questions that you can ask people to allow them to open up and connect with you, so therefore it makes it easier not only to sell, but also to make sure that you're building a relationship with the people you're working with. If you found today's episode helpful and you want more practical business lessons to help you start, grow, and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now, whether it's Apple or Spotify, or ever you listen to podcasts. By hitting subscribe, you get our next episode automatically, and it's the best way to support the show. It's absolutely free, and it's a way for you to commit to growing your business. And now that you've subscribed, I'll check you in the next episode. Three, two, sun. EasyJet's big orange sale is now on, with up to 400 pounds of package holidays and up to 20% off flights. Book now at easyjet.com. Get out there. Selected dates and flights sale on 5th of May. Holidays minimum spend and after protected, season C's apply.
