Listen, Honey! New Frontier’s Ravenscraft Brothers Are Our People!

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The snow just melted around Morehead, the ice cave, so the interstate opened and we were able to come up. So we're excited to be here. I'm excited. We're big fans of yours. Thank you. That really does mean a lot. When I saw you, you had on that hat, I believe, in one of your snowpocalypse videos. That's my favorite hat. I'm like, how does she know about us? How does she know we're alive? This is awesome. He was already on it. Or somebody was. Who not? Yeah, how did we? Somebody mess, somebody messaged me and was like, I would love to see you stuff. And I was like, I just placed an order. AI bought. That's that was sorry. That was me. It is taken over. The AI is taken over. I figured it was you. It was Josh. But it loved your snowpocalypse videos. You got us through. That the treacherous time. We're all doing our best. Yeah, I did. I loved your haul. That what you got from the store. Was it Walmart? Oh, the marisee's eggs. Yeah, they didn't last for no time. Yeah, I'm on health and wellness journey. But you know, we all stumble and those rice eggs was a stumbling block for me. I could delete some rice's eggs like really fast. It's easy to do. And I think I heard you mention like Coke zero, I think, or Diet Coke, which I'm in this weird phase where I'm going back and forth between the two. It's Coke zero every time at the office. Josh has a Diet Coke IV drip just going at all times. Where'd you get it? How much was it? You just hit a button and it starts going. I need some of that. I do it. I think I'm an addict. I am too. I'm down bad. Coke zero. Is that your only addiction? LA? Just about. LA. I mean, Diet LA too. I've been thinking about getting on the LA zero. Oh, we should have brought six packs. So good. Should have plugged LA. It's a Diet LA. I mean, it hits if you like zero. I think the Diet LA for you will be it's pretty refreshing. I think you do in a spot. Add you look at which Mike, I will for sure do an ad for LA honey. Hit me up. Hit me up. I love an ad. So you are brothers, business owners and brothers. Yes, ma'am. Dual threat. Double trouble more like it. Dual threat. Dual threat quarterback. Now I hate to ask, but who's the oldest? Thank you for asking. I'm oldest. Does that put you in charge? I mean, I would joke and say no, but like we divvy things up pretty well. You know, there's enough. There's enough work to go around. We wear enough hats at New Frontier as is. So, you know, we both have plenty to do. And how is it owning a business and being brothers? It's everything. The old fighter bill. Like it's wild. There's just so much to do. When I say that, I always feel like this is a terrible reference. But like for scum when he's like, uh, coming to Vietnam, I was like, there's always something to do. There's always something to do when you have a small business, whether that's social media, new products, a box in the warehouse, load and boxes, little monotonous things, little things, everything, everything in between. But it's all jokes aside. It's a blessing to be able to have a small business, eating sugar, tucky and ship everywhere and be busy. You know, how long have you all been going? Almost almost 10 years now. I think we're at nine and some change right now. Let's do something big for a 10 year anniversary. Let's have a party. I seriously, I want to. Should we? Should we? I love a good time. As long as it's family friendly, honey, I'll be there. We should. We should do something. PG 13. We can involve music. A 10 year. What's 10? Not a centennial. Dude. Don't ask me. We'll do something for a party. A decade. New Frontier decades party. Deca party. All camo. Nick Jamerson, Emily Jamerson, Kriegers, Shindig. You know who I'm really liking right now? And I think it's going to pop off and nobody's seen it yet. Hunter Flynn. He has some stuff on Spotify, but the videos that he's posting on Reels and social media, like the stuff that he's writing, so good. I need an album. There's a lot of really good writers in Kentucky and Eastern Kentucky. Yeah. I mean, there's somebody Nick Jamerson. I've been listening to Jordan Lee King a lot. Yeah. He's really good. Obviously, Emily, we know her. We love her. She's my Abolition Queen. The Crakers. There's just so like, honestly, we could go on and on. We're really blessed to have so many good artists from Kentucky and Eastern Kentucky that just like, I don't need to listen to anybody else, but just them. I really honest to God exclusively just about listening to Kentucky artists. Yeah. Even, even like, not just country, but even rappers like Jack Harlow, ESTG, like from Louisville. The Boa Boys. It's from Louisville. Boa Boys. Good. Amtrak, a DJ from Morehead, plays house music. He's really big. Like, really? No, kind of goes on. There's so many. We're really blessed to have so many artists that you wouldn't realize. I tell you who I'm really on a kick with right now. It's Sturgill Simpson. Oh, yeah. I love Sturgill Simpson. And he's from Kentucky. I don't know where. You mean Johnny Blue Skies? No. I mean, Sturgill. And the Dark Clouds. Yeah. I really jammed all Sturgills and Johnny Blue Skies stuff. Blue guys. I really like Sturgill's hard rock, heavy, you know, heavy alt album. That was really good. I don't know if I've listened to it. I'm listening to. So with me, what I like to do is I like to find the album that I like, and I will listen to the whole thing until I'm sick of it, because I feel like artists put out an album. They're telling a story that is they're putting that album out. You need to listen to the whole thing. Yep. So I'm on the cutting grass album right now. I've not made my way to the heavy metal. It's fun. I really, when I run in the mornings, there's a cutting grass live out live recording Sturgill did during COVID. It's on YouTube at the Rhyman. That one starts to finish as fire. It'll get you fired. I listened to it at the gym too. Fired plum up. Fires me up. I'm breaking treadmills at the rec center. More head to that album. Good for you, Jared. Some of us don't run. It's me. Me either. Some of us just drive and listen to music. Some of us, you know, we just, I'm not a runner either. I walk a slow pace is good for me. A medium pace. You know, every, every now and then I might get wild and start running with the stroller, but you know, a little sled push. I'm a big walk. I love walking. I love how sometimes when you run and get kind of stressful, when you walk, maybe take the hill. Yeah. Big walk. Do you, whatever works for you? Yeah, whatever. Yeah. Well, listen, you all collab with some, not only Kentucky artists, but Kentucky businesses. I love that. I'm here for that. Thank you. Yeah. That's, you know, as a small business like that was like, I'm not going to say it's a goal for us, but that's like a big thing for us. We love doing it. Like whether it's LA, the Creekers, Kelsey Walden's coming up, and in the past, like old Forrester bourbon. What was that about? Tell me about that. Y'all tell me about that. Cause I've seen the videos and it looked like a blast. Josh. Oh man. I don't remember. No kidding. I remember it was so drunk. We, honey, he was buying off on the bourbon. Bourbon we collab with is 130 proof. And I don't know why. Do you remember they all pour us drinks before the event started? Creekers were there while they're. And Ethan Creekers was there and drinks was flowing, you know, Oh, you know where the vibe meter was. It was a beer flows like wine. We were supposed to sip it and I'm like, thank you. Knock it back. And I'm like, oh man. And like we had to speak. And I'm like, you know, I'm feeling hot. Like I started, like I started sweating. Josh got up on the right, blacked out. No kidding. Yeah. He did. I'm sure you did great. You pulled it together. I did pull it together, but that event was cool. Obviously the Creekers were there. Old Forrester, most historic bourbon brand in Kentucky. And for Jiren, I were just like, we get to collab with this awesome band and this awesome bourbon brand. It was so much fun. And then people from people we didn't even know come from other states to support. They didn't even know who New Frontier was. They're like, oh, it's cool. Yeah. It was a sold out event that we did at Old Forrester back in the winter before the heavy snows. But it was a really cool event. Creekers rocked out and, you know, we launched our bourbon there that night. So it was ultimate, ultimate Kentucky night. Listen, honey, you know, and I appreciate that gesture. Water, girl water. But me and Evan Williams were not, we went at it. And he won. And now I can't, I'm not able, I can't, I'm not a drinker. I will puke. I can't do it. I can't do it. I've been there. Yeah. Yeah. I mean, I mean, I'll joke. So we don't drink a ton, but a party a ton. But that was just like a cool event. You know, I wish I could get into the bourbon though. I just after that, that spill with Evan Williams. Honey, I was really. The hard step bourbons, different beast, you know, yeah. But that collab was cool. And then like, like healing Appalachia. Oh, yeah. That last year, we're going to do it again this year. I mean, there's just been so fortunate to have so many collabs. I think it's a testament to the artists from Kentucky, Appalachia and the businesses in the region, like that sense of like community community. Yeah, that's a great way to put it. You know, there's no like, like, oh, we don't like you. We're not going to support you because working together helps everybody. Everybody. So we have a great network here in Kentucky. I really feel that rising tide, rising tide raises all ships. So, you know, working with like anybody from Healing Appalachia, Emily Jamerson, like you help out, help your neighbors, they help you and everybody grows. Yeah, everybody. We're all trying to grow. Oh, yeah. We need growth. We need growth. So the collab with LA, what do you all got going on? Can we talk about it? Josh signed an NDA. Did you really? No, I'm just kidding. Oh, it's still in the works. But what we can't say is it's, you know, this is LA's 100 year anniversary. So we're cooking up some cool stuff. That is a centennial. That is a centennial. What about that? You'll have in your decade, they're having their 100. Not a hundred years, 100, 100 years. 100. Yeah. But we, yeah, we're like right now, we're like in the workshop building the collab. You know, we went like a couple of weeks ago and can't really say what we did in there, but just know we did something. You can tell me what we did something. We will. I tell you what we did do is have so much LA that I was like floating off of. Sure. Like a great piece of party. I was bouncing off the walls. You didn't get the LA zero and you should have. I did not drink LA zero that day. Drink a lot of different. Straight up. He wants full leaded. Yeah. Untap just unfiltered. But that, that, you know what I mean? You can correct me if I'm wrong. I think that's going to be one of the coolest, one of the top three coolest. As a Kentucky kid that grew up on LA and that's like the only soda or pop ever knew. Like that's the company itself. So historic for them to reach out, you know, and one of. Oh, they reached out to you all? Well, it was like they reached out. Yeah. So I mean, we, I mean, we would reach out to him for work. And I think the cool part is it's cool. They went with the local like Kentucky Appalachian brand because let's say they went with some, let's say you went with a company out of like LA or like Texas or New York. What fun is that? There's no community connection like and the product, you probably wouldn't get a really cool collab. But if you partner with some, some boys at Eastern Kentucky like this collapse, probably going to be cool. It's the most important thing on our list and we're turning up for it. Turn up to work hard. We're not getting wild. No, yeah, we will. There's a time and a place. No, yeah, we like that. You've got to work hard and party harder. Yeah, I like the time. It's my biggest strength and biggest, biggest weaknesses. I love a good time. It's, it's balanced. Yeah. We're gonna get just good, clean family fun, good, clean fun. Oh, yeah, honey. I take my baby everywhere. Oh, yeah. That's what I was telling me and Emily were just talking about sleeping in the woods and I was like, I heard it was the most family friendly and that's what I need in my life. Yeah, I've heard a lot of people talking about sleeping in the woods festival. I'm excited for it. Are you all going for sure? That's in Monticello. It's in Monticello. Not more head. I'm about to pull my camper up to y'all's house. Okay, because they ain't got no more campsites. Roll up. Roll up. Yeah, that'll be awesome. Nick and Emily, obviously they're great. I'm trying to think who else was there. Aaron Ratier, I think that's how you say his name. I think he might be going. I really like him. He's got a song called Double Wide Dreamer. I don't know if y'all have heard it. It's really good. It's a cool name. Yeah, I like it. Yeah, you would like it. I dig it. You would definitely like it. Have you seen the guy? His name Landon Hughes, maybe. And I'm sorry if I got that wrong, but he just went on American Idol. He's from, I don't know, he's boasting about Appalachia. I've seen it. I can't figure out where he's from. He sang a Ralph Stainley song. Yeah. Yeah. Yeah. Do you all know Zach Day? He is, he was on American Idol and he is from right out of Somerset. I can't remember exactly the little town. Obviously, I'm not good with geography. Just Kentucky. Yeah. But he's really good. He's really good. There's like we said, there's so many and every time we talk about it and leave, it's like, Oh my God, I forgot like these 15 artists. I've got these 15 other artists that are really good and deserve credit. Yeah. It's hard when we live in such a rich cultural artistic state. Region and state. Yeah. Eastern Kentucky, Kentucky Appalachia is a very culturally rich community rich because there's a lot of. And we're really getting back to that. I feel like I don't know if it's my generation. I don't know, but I feel like as a society, we're getting back to our roots and our culture in music and the way we cook and the way we do things and the way we dress. And I think it's very obvious. Being celebrated and all different creators and like you like pointed out, whether it's the way you cook or like things we make to wear, that style and that cultures. Yeah, but I love camo. Sorry I didn't mean to call you a bitch. I meant that in a loving way. Oh, girl. Oh, girl. I mean, Josh has on our custom camo pattern. We're all about it. We've got a couple others we're working on. There's a surge in authenticity. It's being respect, you know what I mean? Like, I think we can people can tell the difference between real and fake anymore. And it's obvious. It's so obvious. And like, we don't want to watch creators that are like huge and have laughs that we don't know anything about, you know what I mean? Not relatable. Not relatable. That's why I love watching your pod because you keep it real. Yeah, but I'm just trying to survive. I mean, really honest to God, if I can get organized. It's okay. Honey, watch out. Honey, watch out. I'm taking over, but it won't never happen. Katie bar the door. Katie bar the door, honey. Yeah, it won't never happen. It won't ever happen. So you all have had these cool collabs with people like old Forrester and L eight one. What would be your all strain collab? I heck, I would have said L eight was it. That's pretty big one. I mean, you can't. Yeah, I'm not a lot of it. When you few told me like 10 years ago when I was a senior in high school, like, you are going to do this brand and it'll actually work and you will actually partner with L eight. I'd be like, you are kidding me. But you are joking with me. We believe in. And we believe in casting just a little bit. Oh, shoot. He getting trouble. But some of these local clubs are just so cool. I got it. I'm sure we'll do more cool ones, but I'm not like, oh, man, we'll get to L.A. and do some cool collabs. I love all these collabs right here with these artists because we look up to like either the Kentucky businesses or like the artists, you know, that's what's called a dream artist. You know, I'd be lying if I didn't say Kentucky basketball. I mean, it's Kentucky. It's not an artist, but like we do denim. Like I've got on our we both have on our black denim jeans, but like Mcdenham products and Kentucky just had the big denim, you know, thing with reunion. I don't know if you talk to Kentucky basketball. We're sick with it. But that would be a one a really cool one for us, you know, it'd be yeah, obviously, that would be cool. Yeah. I mean, artists wise, it's tough because if I pick one right now, there's going to be like three watches and be like, go Josh. I just so I mean, yeah, can we maybe just say you would love to do. And what are we going to do? Custom LA flavor. That's the top of the mountain. Missing gravy. If I could have a custom LA favor, what would it be? Peanut butter. I'm not big on peanut butter. You like Reese's Cups? Yeah, but that's a lot of chocolate. Okay, fair. God. I don't know. I really don't. I can't say. Grip-o's. Oh, yeah. I'm down bad for a Grip-o on a turkey sandwich on a hot summer day. Lord God. All jokes aside, this is probably a terrible one to say, but there's an Amish market in Fleming County next to where we live. I'm so glad it's called Yoders. They make the best sandwiches and the best soup. That'd be a dream collab. I worked with the Amish for a while. You did? I worked with them. So when I had my own small business and I sold produce and like Kentucky made products. That's awesome. And I worked with the Amish a lot and they're so cool. I love Amish. Listen, they will get something built. Son, watch them build a barn. Don't get it done in two hours. Watch and see. Amish, if you gave them a lot of power, it'd be scary what would happen. They don't even need a ladder. They carry barns. They'll climb on each other's back. They don't even use nails. That would be a cool collab. The Amish, they'd be like their work wear. Like if we did work wear for them. That would be cool. They built a house that we lived in when we were kids. Really? They were going, why? Like they built that thing like you said. Amish, two days. That would be a cool collab. I think they make them themselves. I could be wrong. Well, bring us a tap of sin, guys. Give us that garment. Brethren, bring us in. No, I do love the Amish. I really do. Yoders, I've not heard of. Oh, god, you gotta go. There's a little place in Liberty. How far are you off from Liberty? It might be West Liberty. Like I said. Probably 30 minutes. Josh Dearhuntz here. It's right on the corner there and it's called Joe's. No, maybe that is Yoders. Is it right there on the corner? It's a big market in West Liberty. They've got the Bread of Life Cafe. I'm geography challenge. He's like never heard of it. I know another cool one that just popped up. We helped design the logo in Irvine, Kentucky. Irvine, Revena, Revena. It's called Lionheart Local. What's that? We ate the fresh local produce. I bought kale there the other day, carrots. They make fresh food every day. They have a little bakery. Josh got two loaves of bread, ate it in the car. That's not healthy. You've got to get your car. Local goods, the meats from Kentucky, the honeys from Kentucky. It's a really cool place to check out Lionheart Local. Okay, I'm not too far from Irvine. Slide over there. Do you all go to the Burger Barn? Well, they had food there. The Burger Barn is there in Irvine. I tell you where we tear up is the Rock House in Red River Gorge. Never been. The Rock House and Red Point Barbecue. If you ever want to see Josh this summer, just go to one of those two places. If you ever want to see me like 15 pounds heavier, I'm down there even barbecue. Deleting it. You better start running sound block. Let's go around with this. Have you ever been to Red Point Barbecue? No. Is it over there in Red River Gorge? I've been to Red River Gorge, but this summer I am. I've already said it. I'm getting out here, honey. I'm going places. I'm doing things. We're fixing to get a camper. And I would love to go down there because I've got a two and a half year old. And like now, like, I mean, when I first had her, my postpartum anxiety bad. Don't touch her. Nobody look at her. She might, you know, you don't never know. But now she's getting older and like, she's a little woods baby. So I'm like, let's go honking. Like, just let her run. Let her go to Gorge. There you go. Love it. Yeah. I'm going to go this summer. Go. There's, there's a couple of campgrounds there and get you one of your campgrounds. I think it's called Land of the Arches Campground. I've seen that. That one is a great campground. I've seen that one. That's prime camping age to core memories and, you know, listen, I'm all about core memory. Load them up. I mean, I love to make a memory. I love to make a memory. I heard you mentioned a KOA campground on one of the pods. I don't think there's one in the Gorge, but I've stated a KOA and I love them. I love another plug, free plug, KOA. Listen, let me tell you something about KOA. I've emailed them. I have messaged them on Instagram. I've messaged them on TikTok. They don't want nothing to do with me. Really? And I'm down bad for the KOA like, because right now we don't have a camper and they have those little cabins and dude, like so affordable. It's all you need. When we went to Nashville, we stayed four days and I think it was like 140 bucks a night. Wow. And like I said, having a child, I can't put her in a hotel room. I just let her out in the morning since she runs around the campsite and she picks up rocks and sticks. And if you have a family and you're not camping or staying somewhere like at a campground, what are you doing? What are you doing? What are you doing? That's exactly right. If you're not starting to fire outside, making a mess, what are you doing? What are you doing? What are you doing? I usually start a fire like every day, every morning or night. I usually start like some sort of little fire. You go to like a wood burning stove? No, just outside pit. Oh, he's just burning shit. Pyromaniac. What are you going to burn down there? I just like the smell. Yeah, I love the smell of a fire. Some people, do you like the smell of a fire camper? I don't mind it. Oh, God, I love it. And then I like when it gets on me and then people like, and then people like, like, pass you, I get a little drift. Like, what's he been doing? Oh, like, my girlfriend doesn't like the smell of it. And but I love it. Like I would wear it as a cologne, just like a smoke. No, when we go in and take a shower, I don't want that in my bed clothes. That's true. But I'm also very like OCD, like I will not get in my bed at night time without taking a shower first. Respect. Can not relate. Can not relate. Are y'all nasty? Are y'all nasty? I mean, I went to bed sometimes after Poppy Mountain Music class. I mean, sometimes you just got to lay down. I get it. Sometimes you just take a little night. You ain't got time for a shower. You ain't got time for a warm. We have water. I don't even have running water. We ain't got running water here. We got a whale. We got a whale. I'm singing an Appalachian words like share. Jeet. Jeet. Jeet. Jeet. Jeet. Oh, jeet. Did jeet. He's made that up. Do you know if there's no one ever told you that like you hear it like your mom, dad, grandparents like jeet. Did you eat? Did you eat? Oh, okay. One that I heard myself. Yes, Lord. Yes. Oh, yeah. But not I needed it in a sentence. Okay. Yes. Sorry. Not just jeet. One that I realized other day is like when Bill and they're like annoying you or like somebody's annoying you. I'll say quit tormenting. Quit tormenting the dog or quit tormenting. It's a big word. Tormenting. I know what you mean. I know what you mean. I've heard it. Yeah. You don't say it. Kind of like torture but not like. Quit annoying me. You're getting on my nerves. Exactly. Torment. I almost start using that. And you should. I love the Appalachian vocabulary. We say it proud. Yeah, I can't really help. I can't really keep from it, honestly. Dude, you're a podcaster. You got big TikTok, big following. Is there is there we get this so time to time? I wanted to ask you, do you ever get there are people ever say like, man, where are you from? Or like if you're out of state or somewhere like maybe make fun of you in a way because of the way you speak or yeah. So what do you think about that? Because we'll fight them. If they do. Okay, so my best friend Michael, he's from the Florida Keys. He lives in Dallas now. And like which I do it to him too. And I can't even get mad. Like he'll say something and I'll try to walk him. I'm not good with like, what would that be like accidents? Like I can't. Yeah, I can't do that. Yeah, I can't do that. And then he'll mock me. I'm like, you're pissing me off right now. I don't know if you know that but you've done piss me off. You've done. Yeah. Yeah. Yeah. But honestly, I don't really, people love the accent. Oh, yeah. They really do. You're a pioneer and like putting out there and being proud. What else are you supposed to do? I know. Yeah. And honestly, for a long time, I had kind of a hard time with it, but I'm sure you're familiar with Silas House. Oh, yeah. I heard him talking one time and I can't remember exactly like word for word what he said, but he's like, your accent is not wrong. Like it's not. I'm like, you know what you're right. Preaching the choir. Preaching to the choir. Preaching to the choir. Yeah, that's something we're really big on, especially like in our space of like small business clothing, like being proud of our voice and how you sound. And like, you know, to change to, you know, accommodate somebody else or like another business or something like be proud of your own voice. It's super power. Do you all think that you struggle with code switching? Excuse me? Code switching like when you're talking to somebody else, changing your the way you speak, because I never liked, I never left. I never went to college. I've been right here. So I've never been in a space where people weren't talking or were like me. So I never had a reason to hide that per se. We have, we, you know, could be a good thing. Could be a bad thing. We've been there a lot, you know, like whether it's a Zoom call in another state, you know, some other event with people from big business or I think it's the, I call it boring, but like when you go in and you're like, everybody's suited up and everybody's been rooted in words over my head. We have been there. And to your point, we struggle with this like a lot, but it's not really a struggle because we've just learned over the years, it's better to just stay calm and double down on who you are. And your perspective, like you said, like you didn't go, I didn't go to college either, but like you provide such a fresh perspective that like, let's say it's different than somebody who is, you know, might have like a four or eight year degree or something. They might be like, oh, you know what Katie's perspective is actually made me rethink something, you know, so like for us, I think we just lean into that. We, I feel like we talk about it from time to time, but I do because I feel like there's other kids or people out there that have an accent from Eastern Kentucky or Appalachia and they might maybe feel bad or someone might make them feel bad about the way they speak or what they sound, but use it, you know, be authentic. It's your super power. We're big on that because like of where we're from and how we sound and how people have spoken to us in the past. You know, at first it first it intimidated us and we were like, oh, should we try to change? And they're like, no, like this is us. We're proud of it. So I appreciate that you do that. So that's, I wanted to say that today. Yeah. Well, thank you. I mean, we try to say genuine around here. I love it. Around here. But I really do think that that Appalachian culture is not what it used to be. I think people are embracing it and as they should, you know, there's a stereotype that we're dumb and we're hillbillies, but any of the old timers, and I'm sure you all can speak from your own grandparents, honey, them, they are the hardest working, most loyal. My mamma still mows her yard. And she won't quit until she's dead in the ground. Back. And she'll get out there with the weight eater and trim the grass. She probably did in a couple of weeks. Yeah. And I think we're starting to be seen in a little bit of a different life or not life, but life. And I don't know if that's because of social media. I don't know if that's because we're just comfortable with who we are anymore and we're not hot in it. But there's good people in these mountains. Yeah, there's authenticity here. And I feel like that, I mean, what do I know? But I feel like in today's world, big cities, Nashville, Austin, Texas, New York, so many people and like people are searching for an identity or searching for authenticity in here. Things are a little simpler. It's a little slower, a little bit slower pace. A lot of them, I mean, we don't work hard. It doesn't mean we're not educated or, you know, but I feel like better stories back here. Oh, for sure. Yeah. People had to be resourceful and they've come up with some crazy ways to do shit. Like how we get, like how you got to the podcast space, probably a whole big wild story and then how we got to where it's big. Like everybody's journey from like Appalachia, Eastern Kentucky is like the story. Everybody wants to hear it because technically, like you're like, oh, like for us, like, are you two? You're a Billy's, you ain't gonna make it, you ain't gonna do that. You're on Wilder and Hell, you ain't gonna do that. Yeah. And like, well, how did you do it? Oh, then you do it and they're like, oh, wait a minute. Yeah, let's put the ear down and how they do it. Well, they did a big city. How did you all get started? Honey, let's hear the big story. If there's a big story to hear. Jared want to scratch off. No. Yeah, there's a, you know, I've thought another, you know, podcast or interviews we've said in different ways, but it's really just started like we wanted to build an Appalachian brand we didn't feel spoken for. Or we weren't making the things we wanted to see in Appalachia or Eastern Kentucky. And that was really the core motivation we wanted to represent our community and where we're from and make things people like, you know what I mean? And it wasn't there. And we both worked a dirty job. I graduated college, he graduated high school, no money, zero dollars, working dirty jobs, several of them. But we just saved up enough money, a little bit like 200 bucks just to order some hats. And like we would sell those hats in parking lots. We meet at Walmart parking lot, meet at Shell station parking lot. You know, we were hustling out of my Jeep. We had one vehicle and we literally built it brick by brick. Maybe for your all stanza anniversary, we should bring back those OG hats. From the vault. I got one hanging in my room. Bring it out from the vault. You know, but we started like that really small to build up so we know what it's like to start with nothing, literally nothing and build a business brick by brick. So that's kind of the story in a nutshell. All right, now tell the real story. I've had it really get started. No, no secret, dude. But yeah, no, it's a simple one. I'm telling somebody who has no earthly idea what I'm talking about. I'm like, it hit for me when I'm like, why are people around this region wearing like Patagonia, Columbia, LL bean, all these other brands that do not resonate with anything around here. I'm like, it just started for us like, need a brand that for apparel that represents East Kentucky, Kentucky, Appalachia, because they're so well, I tell you what, the Daniel Boone hat sold me. I was like, hell yeah, Daniel Boone. I'm here for it. We live basically in the Daniel Boone National Forest. So we're biggest fans. You think we call up the boys at Patagonia and say, y'all know who Daniel Boone is. You know the trailer took? Yeah, I know. Yeah. Have you ever been to Forks Boonesboro? Exactly. Things like that. And yeah, and that's not to tell you diss those companies, but just like we didn't feel spoken for. And it's like the cool thing about having a brand like if you want to give back to people that have lost everything in flood relief, you can do that. You want to go to Jackson or Brethit County, Kentucky and help people build back and donate. You can do that as a business. Like you have the power to use your voice as a small business as a business. You know, that's up to you. To help with your community, your people. And the same thing with you. Like you could now, I mean, you have a lot, you have a huge following and you can do that too. Like I don't, I mean, I'm sure I can say this, but before we went on the pod, I heard you speaking with the previous guest, I'm not sure my name. Emily Jamerson. Yeah. But you were talking about giving back and stuff and the few like, I won't go too deep into that, but I'm just saying that's cool that you can do that too, like with your platform. That's probably one of my favorite things about having a platform because when I started or like before I started, when I had my small business, that's what I did on a much, much smaller scale. Like I would have these events and we would have local orders come out. We'd have craft fairs and all these people were able to come in and showcase what they do and, you know, potentially make money. So when I, I got pregnant with Lucy, I was like, I thought that that was my life. Like I was going to be a mom like that. And I had no idea that this would happen. And I almost like closing my business, I put me into a severe depression for about two months. Like I sit and didn't do anything because I feel like I had failed. You know, your, your mid twenties are so hard anyway. So it kind of just all worked out where I'm able to do it on a, on a massive scale. And if I can give back to my community or my people in any way, you know, use my voice to do that. That's exactly what I'm going to do. 100%. Yeah. And even, you're like, even just what you're doing now is just inspiring people, the people you probably, you don't see kids back up a holler, be inspired. Like, wow, they feel empowered, you know, if I can do it, anybody can. And that's the gospel that is the God everything around us, everything you see was made by people who is no smarter than we are. They just had the courage to step up and do it. They're bold enough to take action. So that's a lot of it's just taken action. Well, a lot of people are afraid of failure too. And you got to learn. You got to learn. We went to many a festival early in our day. Truck loaded up like Beverly Hillbillies going into a town, holding two shirts, not selling a thing, driving back, making no money, made no sense. Yeah. Loosens money. Like you have to get your butt kicked. You learn from people stealing stuff. The first event we ever saw back then. Somebody came up with, huh, looked at the thing and walked off. Big type of hat and walked off. He didn't pay for it. We're all psyched. We're like, hell yeah, we're gonna see him as great. Here we go. This 2016, the guy walks up, walks off, and him and I look at each other like, you know what, we're not even gonna stop him. Keep it. Take it, bro. Take it, man. Take it on the tune. But yeah, you got to, you know, anything. I mean, you have to take those licks early and then learn from it. You didn't get a look. You got to sometimes you got to lose to learn how to win. Amen. Take it till you make it, baby. Hey, it's almost March Madness, man. You're in basketball mode here. Seriously, dude. I mentioned you're hyped up about it. I can feel it in my spirit. I played basketball at Moorhead State. Okay. Moorhead State, not Monticello State. I know that. I do that. But yeah, I love Moorhead State basketball, Kentucky basketball. Big fan. I wish I could get more into the basketball. I've just never been a sports girl. Yeah, that's okay. I can appreciate it. Go UK Wildcats. Amen. Praise God. But I just, she might like, she might get involved with like Trent Noah because. Yeah, shout out Trent Noah. He's from Harlem, Kentucky. He's an Appalachian kid. There's one guy from London. That's Reed Shepard. Everybody loves Reed Shepard. Reed is balling in the NBA. Is he? Reed is getting buckets right now. And I, did you all know, because I grew up in Brea outside of Brea, did you all know Damien Harris? Yes. I went to school with him. We were in the same class. That going? Yeah. I'm gonna die, man. I knew him. I don't can't say I know him now. It's been 10 years. Where's he at now? He played football? Yeah, he played football. I don't know where he's at now. He went to the NFL. Yeah. He went big. He was good. We were in the same class. So football season then was wild. Tour down. That's right. Some pep rallies going down. I knew they had pep in their step. They sure did. So you all've worked together now for 10 years, probably a little bit more, honestly. Yeah. Have you all figured out each other's strengths and weaknesses and how to work together? That's a great segue because it's like sports. It's like a team. Like a big team. It's like a team, you know, like, if Josh is a power forward of the center and I'm a guard, like, we know how to play off each other. Like, if I'm designing a new, you know, camo pullover or new graph, working on a new graphic, Josh knows to start, you know, whether he's starting an order, making it on the side, just all those other things like we play off each other, you know, or even if we're like a festival and like we have to be there, like we get to be there and get to be hands on. If I'm working registered, Josh knows to go get stock. Like it's just like, I don't know if it's the word symbiotic. There's definitely some like six cents energy. Do you have a brother or sister? Do you? I mean, like there's just some, you might be like, are there like sibling things you guess just know each other and you're working together and it just happens. Yeah, it definitely is super power. Like you, if you use it in the right way, I think a lot of times people are like, oh, you all not fight because okay, well, if we did that, what good would that do? I mean, it's not a solution. So we just describe time. No. And what would you say Jared's biggest strength and weaknesses are? Strength. There's so many taking a long time, dude. He can't thank them all. He don't even know where to start. I'll just sum it up in appeal here. Like Jared's design and vision. I wish I hadn't, I mean, I have it, but like Jared's very good at conceptualizing products that I never even think of or materials. So don't let that go to your head. But don't get it. It's just a knack. I mean, I'm even growing up, I wasn't a big artist and stuff, you know, like drawing and stuff like that. But like growing up, Jared, he would be drawing stuff and I'd be like, what are you doing? What are you doing? And like, he would be into that. Not my thing. That's a strength. Weakness. Let me tell us. What is it? What's the funny quote? I was gonna say cheese fries from Catalan's. Oh God, dude. I love cheese fries. What is it? Michael Scott from the office says my weakness. I work too hard. And you do. No. And you know what? You're a given auto taker. Yeah, I had to throw an office quote. You're a given. What do you what would be Josh's strengths and weaknesses? Yeah, sorry. Let me never have to know your phone. Say we got to grow your hair back out. Jared used to have long hair. And I'm like, bro, people thought we're in a band. Yeah, I had to cut it off. Didn't look good on me. Anyways, Josh's strengths. Josh's good. A lot of things. I think Josh is really good at like communication, like as a leader, communicating with like our staff at New Frontier. Just he's a one step ahead of the game. As far as like taking care of everybody on our team. People, we work with our partnerships because of this guy right here. Like he's like a he's like an outlet and extension cord plugged in, like just making connections. Like he's very good at that. Brotherly love. I know. Well, yeah, we're on the same team. Like we I think it was good as we fought a lot as kids. Like you're out. We got it all. I remember thrown down in the yard. Hey, just get out now. Got it out the end, but we got a really good, really good family and, you know, we're on the same team trying to put more head on the map. Do you guys have outside support from your family? Oh God, yeah, we have great. I mean, not I don't know if you mean like financially, like we're just like showing up. Just showing up. Yeah, like our best dad in the world, our dad, Jared, he said financially, we're all broke as hell. We're poor, we're poor, but we're proud. Yeah. What's Nick James say? We ain't got a lot of money. We got a lot of love. We got a lot of love to give lots of it. But no, we got the best dad in the world. He works for Governor Beshear. He loves this state. You know, Andy Beshear is a podcast. Get us all on Andy. Where you at? Andy, hit me up dog. Holler at your boy. Holler. Boys and girls. But now, family wise, I mean, Morehead's community, we have a great community around this like great small town. Just listen, those small town people will sub and that's what I was I was talking to another another creator from Eastern Kentucky. I'm like, man, these people will show up for you like you've never and that's my experience. Like Eastern Kentucky and my people have showed up for me and more like unbelievable, unbelievable preaching the choir. Yeah. I mean, where you're from, where we're from, there's something I think that's honestly, I'm very biased. I think it's a Kentucky thing. I'm gonna show up for Kentuckians and in our small towns and our communities, Morehead, Berea, you name it. You know, everybody shows up and supports the Duke of the Pikeville, baby. Duke of the Pikeville from the top of my head, bottom of my feet. Period. Period. What's Rocky Atkins say is like I'm in Kentucky from the top of my head, the bottom of my feet. Is he a player? Who? A basketball player? Rocky Atkins. Well, he used to, he loved that. I don't know where he's going. He works for Governor Beshear, but he's he's a big political player in state. He's a player. He's a player. He's a player. Slate more in. You don't know Rocky Atkins? I don't know. No, he'd be a great guest. He'd be a great guest. Honey, call him up. You got his number? All right. Send him my way. But people are, I mean, like I've been very blessed. Like so many people have said yes to me. There's a good community here of like just uplifting each other and supporting each other. He did a backflip when we heard we were going to be on here. Big smile, like wrapped around my head. Really? Remember what I told you about? I swear to God. Yeah. But I know we had a lot of snows and stuff, snowpocalypse times five, but we were excited. Well, Ashton was like, you've got to get, I really want to get Ashton and dagger together. They're cousins, right? They're brothers. They're brothers, dude. Now, but on the pod, I was listening to a, you might have said brother or cousin. I might have said brother, cousin. I don't know. I can't call them brothers. They're brothers. And their dynamic is so funny. So funny. They're, they're cool guys, really nice guys. And I love the creakers and like, I'm so happy for their success. Like they got a new single coming out. They covered a Keith Willie song. Kentucky blue birds. I lay into it. One more time. I've got a mandolin out in the car. Okay. Can you play? I'm practicing. You all did a collaboration with him. How was that? How did you all design that? Because it turned out really good. I mean, that was a dream collab. Obviously heard the creakers for a while and then they played at Poppy mountain or cousin. You know, my mom's sister's son, Dylan Stevens owns Poppy mountain. Tell them to hit me up. I'm trying to go to Poppy mountain. Oh, it's a blast. Yeah. Good, clean, fun. Maybe now it's a lot of fun. But the creakers were playing there and we're like, Oh God, we gotta go see them. It was Thursday night at like nine o'clock. And I didn't know, but Ashton had the hat I have on our Kentucky buck hat. I said, Holy crap, did a backflip. We were excited. And, you know, I can, we all followed each other after they played it. And that was back in the fall. And then one thing led to another like, you know, we should, they needed help with some gear. They wanted us to design something we designed. I know what happened. Oh, you tell us. Sorry. I know what happened. You tell us story. Got it, Jared. Take it away, Josh. We, I was at the basement in Nashville. Okay, it started there. Yes. But you're close. That didn't happen. But this happened too. To the basement in Nashville. Creakers were there watching. Who are they watching? Nick Jamerson. Yeah. Nick Jamerson. And I walked outside to be honest with you. I think I don't know if I got like hot in there because it's like in the basement, obviously. I was like, dang, I'm sweating. I'm gonna step out here for a minute. Cold. Yeah. So I stepped outside and all the creakers were in a circle. And I'm like, I did. I'm like, I did not mean to, I thought they were doing something like they were praying. And they could have been but Tim Parks, I know Tim. Don't you love Tim? Tim's great. I've got to get him on here. I love to. He's like, I said, Tim, where are you going to come on? He said, well, you've not invited me. I said, I don't have to Tim. Yeah, he's got to be a guest. Lost for a short ran into Tim said, Hey, you know, Tim, he's like, Oh, you got to meet. I met everybody. And as everybody's going around as it was like, you know, he started learning real quick. Oh, you all do apparel clothing. Okay, cool. He's like, you know, I really want to do this. Great story. And he, he reads in his back pocket. And I'm thinking, keep in mind, I've never met any of them. So I'm like, what's on his pocket? You know, I'm like, are they not cocky, but you never know. I'm like, they're so successful. I'm like, they're gonna be rude. They were so nice. They're so humble. She pulls out a case knife out of his back pocket and said, this is exactly what I was thinking. And does that. So I'm like, hang on. Like, let me pull my phone out. I took a picture. Oh my God. I run back not that same night, but I travel back up to Moorhead, Kentucky, go to the office and then we start designing the collab because Ashton said he wants a case knife. It says, Creekers on it. He like laid it on a head. It's the most authentic story of the design ever. And they're selling a lot of those hats that their shows and the hat has our camo we designed. And then that case knife on it. So it's cool collab. But how cool is that? It's so cool. And that's just like, that's just part of it. Like meeting other people. They never met me. They could have been, they could have been like screwed. They're not. They're just, I always get nervous meeting people because like I don't ever want to come off as like, you know, too big for my britches or nothing. They immediately like loved on me, hugged on me. Feel like family. Yeah. But I feel like they're cousins. Literally feel like they're my cousins. Yeah. 100%. And what I love about him is honey, the whole damn family's coming. Everybody's there. Yeah. Everybody's there. I was at that same Nick. I was at that Nick Jamerson show, Josh won. Josh was sweating, had a panic attack, walked outside because he was just so hot. I couldn't even see Nick because Tanner's sitting in front of me. He's like 16 and his wife and family's there. I'm like, I met him, but like, I was watching the UK game like on the side and like they were getting ready to start playing and he was in front of me. Looking back and like, what if I never went outside? And in some might call that a coincidence. I don't believe in that. That's the Lord. Some might call it the big man working. Yeah. That's how you know you're doing what you're supposed to. Go cool off, boy. Yeah. Anyways, cool collab. That collab and I'm sure we'll do more stuff in the future, but I'm sure beyond business stuff, like just as far as being friends and like humans, some of the greatest people, salt of the earth. Salt of the earth. Very much so. Yeah, that's one of my favorite things is just meeting other people and bouncing ideas off each other and working together. And I love an idea. I love if I could get all the things done that I would like to do, I'm telling you, I really would be on the table. Take over the world. I would. I would. I need like three of me to do things. I feel like this is a good maybe you just need a Coke zero and I probably do not play my or caught in candy along. Don't you play? You said you like a fountain Coke zero, not out of the can. I mean, you know, beggars can't be choosers. I'll take one out of the can. But if you can put it over, I'd really prefer that. Yeah. I was going to say, we have to chat out the creakers photographer who people can't see right now. Anna Anna banana. I mean, she's here in the flesh. She's getting that behind the scenes content. BTS. Yep. Somebody's got to do it. We met at the Rhyman and Jared just met her. Yeah. Phenomenal job. Yeah, she does a really good job. Yeah. I was like, um, keep it up, sister, because you're doing big things. Yeah. Yeah. But back to your point, I'm there and ago, you said, you know, like working together, doing things that you collapse and what have you with other people being from Kentucky, not like a huge city, like not with a ton of connections. You have to do that. No, I have to, but you get to do that. And it's important working with artists other business, just bouncing ideas off each other like us and Nick Jamerson years ago. We started probably the first ones with him, like just bouncing ideas off each other and, you know, having a sounding board to work with people like you lift each other up. And that's important. And I think that's something that's really strong here in Kentucky and Appalachia. When you work together, it's not only does a lot of times it feels better because you all understand my vision and where I'm from and what, how I've grown up, but um, your line you're aligned and it feels, it just feels better. It just feels better putting money back into your community, uplifting each other. Um, it just feels better. I think a lot of the problem in Eastern Kentucky is resources. I think, um, we just need more resources. I think we'll get there. Need to. Yeah. There's a lot needs to be done for especially Eastern Kentucky and communities that, you know, are facing like the echoes of the coal industry and things like that. You know, other epidemics like definitely need resources there. I'm not, I'm not here to preach about it. I'm not an expert, but just living in more ed. We've all seen it. We've all seen it. You know, that's why a, it's important for us to have our more head location to be there for our community. And like anytime a more at state student or a kid in a community emails us or has a question, like they're going to start something love to help, love to support and just, you know, bounce ideas off each other. You know, cause I remember when we started not to be negative, but we didn't really have that. There's not like a bunch of influencers running around. 10 years ago, things were completely different. Not at all. There were no influencers. It was like literally like someone, some guy that was supposed to be somebody we were supposed to talk to said, Hey, you guys start a car lot. You make a lot more money that way. Like what? And it wasn't even a joke. He was not joking. Like you all should start. He's like, you all should start a car lot instead. Have you seen him recently? I haven't seen him. Send him one. I don't know. I don't know where the dude is, but I'm sure it's just like, you know, it's important to be there, supportive and be positive. You know, like you said, for your people, resources and people pioneering the way to inspire so big, like you, what you're doing, you're going to give me the big hand. These are great compliments. But like, there's nobody else doing it. You know, around here, I mean, around here, if you got to go on one, not everybody wants to hear what's going on in LA or New York like, yeah, that ain't, hey, not that that's bad, but just like, it's not super relatable. Not to me. No, not to me. I've never even been on an airplane. Have you been on an airplane? A couple of times. Yeah, you're not all or first time I ever got on a plane was when I played at Moorhead State. Like we would fly to games sometimes and those first time I'd ever been on a plane. That was a big deal. So, but some people say a camper is like an airplane on the highway. But we're on the ground. Need one. Listen, I'm trying so hard to get a camper. I'm trying not to rush it because festival season is not till spring and summer. But I'm telling you, I went to a lot. I'm going off marketplace. I mean, I'll buy me a good used one. You know, yeah, good used one. I saw a T shirt the other day that had a funny Facebook marketplace quote says, become such a thing. I can't remember it. Is this still available? Probably. Yeah, it did. We don't like bad words. No, we don't. It's a family show. But you should talk about festivals real quick. Like what are, what are like a couple other than sleeping in the woods that you're looking for? I got invited to Laurel Cove. So I'll be at Laurel Cove. I got invited to man, you know, master's musician festival. I always want to call it Manchester music. I always do that. A lot of M words. And I'm not good with M words. We've already discovered that. Yeah. And then I'm going to the mountain girl experience in Pikeville. And then I didn't know this, but Kentucky and Virginia have a state fair. Really? Yeah. Join one. I guess it's in wise Virginia. I'm not real sure. I'm coming. I'll be there. Where are you all excited to go this summer? This summer. I just really get to the gorge honestly when it warms up. I mean, it's supposed to be 60 tomorrow. So I'm excited to get 70 next week. I'm here for it. I mean, Red River Gorge love going there and love going to the Rockhouse. Josh, what about you? Rocktoberfest and the Gorge. Okay. I've never seen a show in the Gorge. Well, oh, there's a cool bluegrass festival in Moorhead during the summer. Rudy fest. We love bluegrass. Rudy fest is good clean fun and Poppy Mountain. Poppy Mountain. Rudy fest is at Poppy Mountain. I'm trying to go to Poppy Mountain. Pull up. Hang out. And I will. Moonchamp. Josh, buy your corn dog. Bring the fam. We will. I mean, Lucy will be the bills on. What are the kids saying? Slot up. Slot up. Is that what they say? Slot over. Slot over. Slot over. Somebody hands you a sharpie. Oh my God. Oh no. What's happened with the sharpie? My lad say is this that too dumb to say on here? There's no. Are you? Do you see who's the host of this podcast? All right. This is just a security tip. I've never told this. I've never told the story to anybody. I can't believe I'm saying it right now. We were there one year, I think third time out or somebody was playing left their time out. Yep. And there's a guy beside me. If you've ever seen a hillbilly or like the boy people like paint or draw one to look like. He was there. It's got to look like the guy that makes moonshine. What's his name? Popcorn setting. This guy looked like popcorn sons brother. He had on overalls. No t-shirt. Big beard. Teddy's out. Yep. And thin as rail hat looked like, I don't know. Like he made it out of a dead deer. Nice guy though. We're sitting there. We're sitting there vibing the third time out. Who's the highlighter out of his pocket? I'm like, it's got a highlighter for. Takes the lid off and just hits it like a pin. And he's handed to me and I'm like, thanks. I didn't hit. I'm God. No, but like that happened. Was it a what is it? Was it a baby? I still don't know what was in there or was it really a highlighter? It wasn't a highlighter because smoke came out. One of them. You got all kinds of condos. Buddies we were running with ended up getting into that sharpie and they wanted to wander down a field and never didn't see him rest tonight. One of our friends did. I didn't touch the highlighter, but he did. And then we found him later that night alive in a field. That's all you can ask for. But besides that, bluegrass, Rudy Fess, there's some good food trucks, you know, that are like, you know, I don't know how much time we got left, but I want to hear like, what are you, what are you? I've talked about food. What are your favorite like food spots in Kentucky or East Kentucky? Like two or three of gosh, I'm really OCD and I really don't like eating out. Really? Yeah, which I worked at a restaurant and I know like some people are just cleaner than others, you know, the restaurant I worked at, I worked with a bunch of older women and honey that you could have ate off the damn floors and everybody's not like that. But if I had to choose a favorite, there's a little place if you're ever in Brea during the day in the mornings, it's native bagel, they make homemade bagel. And then at night, it's a dinner place called Not Jor and they have some of the best cheeseburgers that you will ever have in your life. They love us Lord. They get their meat from the, I'm pretty sure the Brea College farm store, like the farm, Brea College has a farm, an organic farm and they try to source, that's one thing that I love about them. They try to source everything as local as possible. Love it. So I love it's so good. I always get takeout, but I love Not Jor. Gosh, what do you like to make then? I mean, I'm like, whatever you want tacos, you want to make love, you want to love meatloaf. Meatloaf is so underrated, I love meatloaf. Meatloaf mashed potatoes and ground and ketchup. The people that eat meatloaf, ketchup and a little bit of barbecue sauce. I put a little bit of barbecue on it. Yeah, I could do ketchup and barbecue. But honestly, some fried chicken, gravy and biscuits would be good. It's not much grilling. I know my stomach's been grilling this whole time. There's another place in Brea, it's called Bluegrass Kitchen and it's in Brea and it's like a bar style and she'll have like fried cabbage for sides, pinto beans, soup beans, meat loaf. Gosh, this love is hating right now. Yeah, it's good. I know everybody goes on and on about like Mexican. I can't hardly, I'll make tacos at home and I'll eat them that way. But like, when I was pregnant, I got the chicken, cheese and rice that we all get. And I was pregnant and the the rice, I was like, that looks like a damn maggot. Oh no. And I've never been able to eat it again. Josh's not going to be able to now. There was not a maggot in it, but then I couldn't unsee it, you know? And I hate to tell you that. You just, it's going to take you a minute to tell you. It's real, man. It could happen. There could be one. I mean, it could happen. It could happen to anybody. It gave me the egg. What are your all's favorite spots? Like home cooking food. What's your favorite comfort meal? Meat loaf. Hands down. I love fried chicken. Me love my Mamaw Bev just makes pinto beans, cornbread and onions just like that. Maybe relish, but those three, they're really good. So good. staple. Apple, apple. staple. staple. why? why energy. All heart. Boy, you're making me hungry. Son, I know. I'm, I'm listening. Honey, I'm ready to eat me something. Should we start a side food podcast? And we should, we should, you know, we could. What would you say the biggest struggle in small business today is? Small business struggle. I think, I mean, I just speaking for us, like being more, I mean, you don't have a ton of eyes on you. I mean, social media obviously is a great tool to get out there. Though there are a lot of strengths of being in a small town, struggles, maybe not having a ton of resources, a ton of like connections, resources or like influencers around, not influencers, but like creators, people like that. So that's kind of struggle. We work really hard. So that doesn't have to happen. You know, but I would say starting out the first five years as an uphill, I mean, it's still, it's not like anybody's made it a new frontier. Like we work really hard, have a lot of work to do. But that's just like one thing I wish there was more of it, you know, as, you know, a small business, like Josh, if I missed anything, you can sweep it on. It's easy street. It's so easy. It's like too easy. When I had my business, the hardest thing for me probably was the work life balance is because it's like you can never turn it off. That's yeah. That's a good one. Yeah, that's or I don't miss. I mean, like I missed to say that, like I miss that feeling. No, that's, I mean, when you have a small business, like you're working all the time for seven, responding. That's it. I've been seeing it. Have you seen the mean pop or the thing popping up or it's like, I own a small business, I have me standing in the corner or whatever. People just stand there on their phone and like grocery store just random spots all the time. Yeah. How many unread text messages do you have right now? Honestly, I keep a mode down, like I do not. I probably got a thousand unread text. Yep. I thought I was doing good with 100. I was like, God, that's why Josh is a communicator. No, it's just to your point though. That's one thing I think about often. I'm like, what would happen if, you know, owning your own gig, you're always, you're always to be reached at 24 seven all hours of the night when it's good, it's good. But when bad things happen, we ain't got like somebody would go, hey, come do a key deal with this because I don't want to. It stops with being buck buck stops here and like there's an analogy we use. It's probably a bad analogy. It's like our hands are like glued to the steering wheel or like our hand or stapled to the pirate ship, you know, like can't get away. Can't get away. A lot of times. What's the Pirates of the Caribbean black pearl? You can't leave the ship. Black pearl, dude, shout out. I want to leave the ship. I wonder if it's the longest Disney ever did. Well, you can't leave the ship like, but that's it's a blessing and a curse. It's like, it's not, you know, there are things that happen, but like we love it. You know, I wouldn't trade for anything. You have and you have to love it in order to continue to do it. You love the game. Like, love having a small business, love growing and love working in it every day. You wake up, if it's something you love to do, you wake up on fire. Yeah, you wake up on fire. Honey, burn plumb down. Yeah, I mean, I mean, I mean that 100% like there's always something to do. You can always grow or build your business as you want. That's what you want to do, you know, and grow your podcast, grow whatever it is you got, but we feel on fire for it and we have a lot of work to do. So that's why, you know, we feel that way. What are your goals for 2026? Stay out of the world. Period. Just hammer down. Do you all still feel like you're trying to run with your boats on the ground or do you feel like kind of settled now? I mean, you've been doing it 10 years. I mean, it just recently got to a spiral. We had like consistent online, we built our online store up. We just recently got to a spiral where it's like somewhat consistent enough to where we can focus on other areas, you know, but I mean, talking about goals for this year, I mean, we love collabing and love partnerships. It helps us grow, helps our friends grow. We want to do more of those. I mean, obviously we love to double what we did last year, you know, order wise, shipped to new countries. And you will. I feel it in my spirit. If the good Lord's well and the creeks don't rise. I'm proud. I feel it in my spirit. Yeah. So 2025 was our best year today in business. Thank you, Lord. Everybody worked, not just him, but like everybody and then shout out to like everybody who's like, even you all supported like shared. It really does mean a lot. Oh my gosh. Especially when you're passionate about what you're doing. Like when somebody supports you, you're like, oh my God, I love you. Thank you so much. Yeah. I used to hate this meme or tweet. It was like a small, a small business owner does a little dance when you like or comment. I do a backflip. You know what I mean? He's pulling out all of his own dance. It's like when someone comments or likes or shares for a podcast, a business, your Instagram, whatever it can, maybe it means a lot for a small business. Oh yeah. Yeah. And you definitely remember those people. You day ones. Yeah. You definitely remember who's there for you and who's supported. Who's been down since underground. Period. I'm ready for that. That let's open that vault up. What's your favorite piece that you've done or that you have out right now, maybe? I love our camo stuff. We just, you know, you would have thought that we would have done something camo. Camo's cool now though. It's cool. We just dropped it last year and all this. The pattern he has on, we designed and with help from a local artist, Rachel Sinclair and Louisville. But like the inspiration was like the trees we see around East Kentucky, like oak and sugar maple, that kind of bark, like different camos in the camo space to get real technical. Like it could be from Mississippi. It could be from another place. We wanted that Appalachian. We wanted that Kentucky camo. And we're working on more, but like we wanted our own. So we made it and we've got more coming down the pipe. So his would be a camo mine. I do expect a PR box. I hate to say it. Oh, I'm just kidding. You both. I'm just kidding. I think my favorite one I'm most proud of we've made is probably the denim. Like I'll just say the denim jacket. You won't do recycled denim. Yep. That was a whole thing and it took a lot of work. A lot of blood, sweat and tears to even like make blue jeans or make denim jackets. Like Josh had to go to Amsterdam sick and, you know, Amsterdam is rough. Out of the country. It's a long story. Probably don't have time for it. Just a lot of work went into that. And we're really proud of that because that's a big boy product, you know, to graduate from printing T shirts, which that's still something we do. And we're very proud of it, but like making denim items is not a joke. Not only denim, recycled denim. Yeah. Sustainable either. Yeah. Yeah. Sustainable denim means a lot, you know, whether people like that or not, you know, we take old jeans, grind them up, recycle them, make new. So cool process. You all do that there as it outsourced. We collected anywhere, like Kentucky, North Carolina, ship it. It's done in Europe. Oh, wow. So it is a big process. We don't have, they're not necessarily the technology to do it in America yet. We'd like to do it one day, but that's a story for another podcast. On the forefront. A wish. A freaking wish. A freaking wish. And you could, I believe in you. What is the biggest business risk that you all have taken? And how did it pan out? I think the biggest risk we've taken was like just, he's out of high school, I'm out of college, no money, no job, you know, no prospects, nothing lined up, no gig lined up. The first interview I had for job I didn't get was like working a dirty job. It was not cool. It's not fun, not glamorous, like saving every dollar you could. I think we had 200, we had 200 bucks. Stories been told, we ordered our first task. That was the biggest risk. Cause like, and then we stayed on that, like we didn't waver like bad festivals, people stealing stuff. We didn't stop. Were you all still working full time? We, we went all in on it. Now we were full on it and out of high school, janitors there for a minute. And then after that, I took a couple of classes in Morehead state, but I had a college degree and had like a, we, the dream was to start a new frontier. And you know, that's not a knock to having a college degree, but like, there was no job, like job market job market was, that's true. I forgot you got a college degree. I forgot all about them for years. I love Morehead state, but I had trouble finding a job and this was the dream. I'm like, well, hell, we'll try this. Yeah. I remember sitting in high school graduation. There's nothing really around here I want to do yet because we hadn't started this yet, but I'm so glad we did. Josh just wanted to be a full-time deer hunter. Are you a deer slayer? Surprise. We haven't talked. I do like the harvest white tail. He said, I will slay a deer. Man. Yeah. Yeah. Josh is like the outdoor. You killed a big deer this year. Thank you. Josh is like the, have you ever seen the Outdoor Boys YouTube channel? Josh is like that guy, but in Kentucky, it comes to honey. He's ready for it. But yeah, we love, I mean, we grew up hunting. We loved to hunt. Just a lot to do in Kentucky, fish, hunt. It's a lot of fun. I've got two little baby deer in my house right now. They want to be my friends. I can feel it. You can probably feed them by hand. Well, we've got these big pear trees and they come and eat the pear out of the tree, which they're not like right now, the pears aren't in, but they do. We've got, ain't I seen a bear at my house? Where do you live? I'm kidding. They're here. Here's the permit. Oh yeah. Oh, you got a permit? No, they are here. I've seen bear and moorhead. It's crazy. I'm scared to death of a bear. I see bears. You really seen a bear and moorhead? Yes, we all have. Did you all also see it on Facebook? They, at Cave Run Lake, they eat out of the dumpsters at the lake. He still lies on here. We got a lot of detector in here. I think it just went off. Oh, that's it. Yes. Where do you got? There's, you know, good line. You know, all I shall have their partner like a fire. It's biblical. People don't think there's bears crawling around moorhead. There are bears next to it. I believe you. I believe you. Like I've seen it. Yeah. So what are you all currently listening to? Listen, honey podcast. Okay, music. Yeah, we literally thank you. I appreciate that. We like the tech talks. Yeah. What have been your favorite episodes so far? The listening. I like Tanner's Tanner's fun. Tanner's fun. Jamerson's good. I can't wait to hear that was on a whim. I had somebody cancel on me and I messaged Nick because he had reached out to me when I started the podcast. I was like, listen, I had somebody cancel. I think this was on a Wednesday and I had the studio time for Monday. I was like, is there any way that you would want to come and do it? And I think he just so happened to be coming through Lexington that day. And you know, he need on Saturday in a row. I just had this thought. Let it out. Salas house on here. I've already had him. Really? How did I miss this episode? You're not a fan. How did I miss this? Yeah, I had Salas on. Salas was right after Nick. Salas was fun. We watched Nick and Tanner's. I need to go back and watch Salas. It turned out probably to be one of the best episodes I've done because Nick is so easy going and laid back and we just yapped and talked and that's the sometimes it's hard to get people to like open up. It's tough. Yeah. Bliss music. A lot. You go first. What? I'm trying to go to you. Music. I mean, like I'll try to cover all bases. There's a DJ that's from Moorhead. He plays like house music. His name is Amtrak. He's really good. Obviously, I like the Creakers. Period. Nick Jamerson in the morning. Jay is a big fan. I tell you one artist from Western Kentucky that I really like, Josh says too. She's playing Lexington this weekend. It's Kelsey Walden. Kelsey Walden. You'll have to text that to me. Kelsey Walden is awesome. And she has a song, Tiger Lilies. That's one of my favorites. Gotta check her out. And, you know, yeah, I could keep going, but a lot of Kentucky artists, you know. Yeah, my music, it goes, was a lot, a lot of different. The most underrated is that DJ. You got the Amtrak. You're big on the Amtrak. It's because he's from Moorhead, but he's also really good. Is it like party music? Like, it's kind of like house music. We like that. It's, you know what it is, actually, it's just good music to work to. There's not a lot of words. So like, if you're sitting there, like, typing, like it's just like a vibe. We at the office, we play a lot of that background music, just kind of instrumental. It's kind of what it is. But obviously, can't wait for this Creakers album. No, no, honey. Probably by the time that this comes out, it for sure will be out. So they did a collab with a lot of people. It's live. We can tell you all, honey, Kentucky Bluebird, which is probably one of my favorite songs. This will be out in like a month. Yeah, just so many Kentucky artists we support. You know, obviously. And I will say, we have, speaking of music and speaking of deer, big bucks, we have Troy Gentry from Montgomery Gentry. We have his buck. He gave us a white tailed deer head. It's hanging in our shop. So if you ever go to the shop. Yeah, rest in peace, Troy Gentry is he had some friends and more that we were connected with and got to know each other, you know, and his wife, you know, donated that big deer to our shop. He was such a great Kentucky artist, a pioneer, like one of the first ones that kind of blazed a trail to Nashville. Have you heard his I don't know if it's his nephew Dylan? Dylan Carmichael. Yeah, is that his nephew? I didn't know that. It's Eddie. He's related to Eddie. Montgomery. He's on the song. Yeah. But anyways, yeah, Troy Gentry and Montgomery Gentry, like they were like pioneers, you know, in that kind of like 90s or 2000s country sound. And but in our shop here, come to Moorehead, there's huge deer by the fireplace. It's Troy Gentry's. I've got to come. I've got to come. Come on, pull up. We drove through it here back of this and I should when we went to Huntington. Bulls and barrels. Yeah. I mean, I'm all about them bulls, bands and barrels. Come on. Bulls, barrels, bourbons, beets, bears. It's so fun. Actually, the Western sporting event, not a radio. It's so much fun. We need to go. The last time I was there, I was like hanging out behind the shoes. I need that bullcum and I started running, bitch. I was gone and they were like, where you go? And I was like, not here. I'm not staying here. Yeah. Not staying behind the shoes. Yeah. Shoot fire. You get old. You get a pit pass. All right. They're real good to me. They're real good to me over at Bulls, Bands and Barrels. I can't complain. But it's wild. It was a good time though. It was a good time. Well, listen, where can people find you all? I live in Moorhead. I'm joking. I'm joking. If you want to check out New Frontier, New Frontierbrand.com, New Frontierbrand on Instagram. If you want to check us out, check us out. Initially online or Moorhead. Yeah, and then downtown Moorhead, we've got a shop next to the Fuzzy Duck. If you haven't been to Fuzzy Duck, it's a real cool coffee shop. Check it out. Okay. Oh, that would be dangerous for me. You need to get to the Fuzzy Duck. It's awesome. Yeah. Our shop's in Moorhead. But if you're in other cities, states listening to this, you can go to our website. There's a little map tab. The map tab shows some of our wholesalers. If you want to go pick up some gear in person, you can go on that map. It's like a little stress-intest. Also, you all actually wholesale to other stores. That's really cool. Yes, ma'am. We didn't talk about that. That was one of the bigger gear shifts for us that happened. Just doing wholesale. I would love to see you all in stores. I was actually thinking about that the other day. Long ways to go. Last year, we had over 100 wholesalers, including REI. Awesome. Oh, I did see that. We had about 100. About 100. REI, I did see that. REI, we didn't talk about that. That's probably the biggest one today. How was that? That's cool. Have you all had a moment where we're like, okay, I've made it. We can relax. No. Never. And don't ever relax. We're not that kind of guys to be like, the doors are not raised that way. We're like, oh, man, relax. It's like, puts on the gas, shifting gears, always going, just trying to grow. About to clutch, shift it back. Whatever you want to do. Yeah. I mean, just no one's ever made it. There's no finish line. What's the, I think Ralph Lauren or somebody said this, we listened to this a long time ago. It's like, consistency and just staying in business, staying in the game. That's the real win, the real goal. What's the word for it? Consistency. Simon's infinite game. Infinite game. Just to stay in the game. You want to stay in it and stay, be innovating, be relevant, be making things and you don't deserve to stay in alive. Just keep it going. Be G. Stay alive. Well, listen, thank you all for coming on the podcast. You're welcome anytime. And I will be supporting my new frontier here. Thank you so much for having us. Thank you. Yeah. It's an honor to be here today. Check them out on social media, check out their website. Shout out to the Cook Studio here in Georgetown. And as always, Jason Falls for producing my podcast. And in the wise words of little bubby child, I love you and I miss you and I think about you every day and not. We'll see you next week.