REI
Mentioned in 12 analyzed podcast episodes across 10 shows
An outdoor retail cooperative known for selling camping gear, sporting equipment, and household items like butane canisters. The company has been a prominent advertiser within the outdoor and lifestyle media space, and has recently undergone significant merchandising and operational transformations involving AI implementation and culture change initiatives. Podcasts reference both the company's consumer-facing co-op membership structure and its strategic business evolution.
Mentioned On
Episode Mentions
Listen, Honey · Apr 10, 2026
Listen, Honey! New Frontier’s Ravenscraft Brothers Are Our People!
“Major wholesale partner for New Frontier; significant distribution milestone for the brand”
Creepy · Apr 2, 2026
Day 1 - An Occurrence at Hot Springs Ridge & The Twisting Withers
“Outdoor retail company mentioned in context of camping equipment and sleeping bags used by backpackers”
Omni Talk Retail · Apr 1, 2026
Target’s Dress Code, Aldi Goes All-In With Instacart & Walmart Brings Sparky to ChatGPT | Fast Five
“Facing union-authorized boycott of anniversary sale after declaring impasse in contract negotiations and cutting benefits”
Office Ladies · Feb 27, 2026
Friday Chit Chat with Rainn Wilson!
“Mentioned as high-end outdoor retailer where Andy Bernard character would purchase premium camping gear”
Omni Talk Retail · Feb 25, 2026
BK PR Stunts, Kohl’s Deal Bars & Why You Should Learn How To Say ‘Smart Store’ In French | Fast Five
“Chief Merchandising Officer Kristen Shane interviewed at eTail West about unified online-to-store experience and content strategy”
Omni Talk Retail · Feb 24, 2026
REI Is Reinventing Merchandising Through Culture, AI, and Community | eTail West 2026
“Primary subject; outdoor retailer implementing Peak 28 strategy with AI, culture change, and vendor partnerships”
Proven Podcast · Feb 18, 2026
You are Losing 27 Years to this... - Robin Thurston
“Traditional endemic advertiser for Outside brands”
TBTL: Too Beautiful To Live · Feb 11, 2026
#4661 Paws, But Do Not Stop
“Outdoor retailer co-op where Luke lost $31 in dividend rewards due to inaction before expiration”
Scare You To Sleep · Jan 30, 2026
422. Dark Reddit: Deathbed Confessions
“Retail location where host purchased butane canister for kitchen torch”
Articles of Interest · Dec 3, 2025
Gear: Chapter 7
“Referenced as example of outdoor retail selling high-end technical gear like $180 waffle tops similar to military issue”
Coffeez for Closers with Joe Shalaby · Nov 21, 2025
Turn Trash Water into Drinking Water ft. Kurt Avery | Coffeez for Closers with Joe Shalaby
“Outdoor retailer mentioned as early distribution partner for Sawyer products”
Tooth & Claw: True Stories of Animal Attacks · Aug 11, 2025
Toothie Tales: A Bat to the Mouth, a Snake at the Gates, and Many More
“Bear vault manufacturer that faced product liability when bear Yellow Yellow defeated their 'bear-resistant' container in Adirondacks”