Mojo In The Morning

5 @ 655

9 min
Apr 10, 20268 days ago
Listen to Episode
Summary

Mojo in the Morning's 5@655 segment features a trivia game show format where contestants compete to win $10,000 in groceries sponsored by Kroger. Two challengers, Jessica and Keith, answer pop culture and current events questions, with Jessica winning the competition and Rachel ultimately winning the grand prize drawing.

Insights
  • Radio trivia game shows remain effective engagement tools for morning drive-time programming with significant prize incentives
  • Multi-entry contest mechanics (gift cards plus grand prize drawings) increase listener participation and perceived value
  • Pop culture and entertainment news dominate morning radio content preferences over hard news topics
  • Grocery-related prizes resonate strongly with radio audiences, suggesting financial strain concerns among target demographic
Trends
Gamification of radio segments with competitive formats and escalating prize structuresIntegration of streaming entertainment news (Netflix shows, celebrity gossip) into mainstream radio contentGrocery inflation and cost-of-living concerns reflected in prize selection and listener reactionsMulti-platform podcast distribution strategy (iHeart Radio, Apple Podcasts) for extended reach
Companies
Netflix
Referenced for reality show 'Love on the Spectrum' featuring characters Abby and David in trivia questions
NFL
Mentioned in context of streaming service costs and player Stefan Diggs in celebrity gossip question
Detroit Red Wings
Sports team referenced in trivia question about playoff history and current losing streak
iHeart Radio
Podcast distribution platform mentioned for accessing the Pooja Bhatt Show
Apple Podcasts
Podcast distribution platform mentioned for accessing the Pooja Bhatt Show
People
Jessica
Contestant from Woodhaven who won the trivia competition with 4 correct answers
Keith
Contestant from Toledo, Ohio who answered 2 out of 5 trivia questions correctly
Rachel
Grand prize winner of $10,000 in groceries, called in with daughter Skye
Skye
Seven-year-old daughter of Rachel who lost a tooth and received $20 from tooth fairy
Pooja Bhatt
Host of weekly podcast 'The Pooja Bhatt Show' promoted during episode
Quotes
"A person who is not generous cannot be an artist. The world will be at peace only when it is ruled by poets and philosophers."
Pooja BhattOpening and closing segments
"No gloss, no filter, just stories, spoken without fear."
Show taglineOpening and closing segments
"I never win anything. This is crazy."
RachelGrand prize announcement
"I'm shaking. Oh my gosh."
RachelAfter winning announcement
Full Transcript
No gloss, no filter, just stories, spoken without fear. A person who is not generous cannot be an artist. The world will be at peace only when it is ruled by poets and philosophers. Listen to my weekly podcast, the puja bhajjo on the iHeart radio app, Apple Podcast or wherever you get your podcasts. Come for the honesty, stay for the fire. It's mojo in the mornings, five at 655. Five at 655, young five at 655, go now. We've been doing things a bit differently this week or even last week for the five at 655. We haven't had a champion. We've had two fresh challengers facing off against each other because we're doing something different. It's mojo's, hey, your grocery bill where people have been qualified to win $10,000 in groceries. Today we find out who is the ultimate winner. But first we got to get two brand new contestants who will each go home with a $50 gift card no matter what happens. So let's meet our two lovely contestants. First up, we got Jessica from Woodhaven. Good morning, Jessica. Good morning. How are you? Good, how are you? Doing fantastic. Tell us a little bit about yourself. Who are you? I'm Jessica. I'm a male lady and Taylor. Period. Love our male folks, man. I'm a mother. Love moms. Two best m's today. Mothers and male. All right, let's meet your challenger. We got Keith from Toledo, Ohio. What up, Keith? Hey, what's going on? What are you up to right now, Keith? Oh, just starting my day off with some hash. That's about it. Yeah, that's my guy. He said hash. He said hash. Lil' Wakin' Bake this morning, huh, Keith? Oh, yes. Now, is the hash going to enhance your ability to answer these questions or no? We'll see. We're going to lock Jessica right now. I want to start with Keith. You ready? All right. Five questions, Keith. First one. Give me one quick second. You got to make sure that she's getting locked up. Locked up. Perfect. The deadbolt is on. All right, so, Keith, question number one. The big story this morning, Abby and David from this Netflix reality show have broken up after five years of dating and people are going crazy. What show are they from? Three seconds. Three. Two. You four. One. Question number two. Cardi B's ex-husband wants to do a paternity test to see if her baby boy belongs to him. Or if the baby belongs to NFL star, Stefan Diggs. Who is Cardi's ex? Three seconds. Oh, I'll sit. Bonus point. Question number three. The Detroit Red Wings are on a losing streak at the moment. When was the last time that they made the playoffs? This is multiple choice. Was it A, 2010, B, 2002, or C, 2016? Three seconds. Three. Oh my God. 2002. Question number four. 2002. We're locking that in. Question number four. Shannon reported in The Dirty that the DOJ is looking into the rising costs of streaming services when it comes to NFL games. What does DOJ stand for? Three seconds. And final question. This is an audio question, so you got to listen up. Hailey Joel Osmit. You probably best know him as the kid from this movie. I see dead people. He turns 38 years old today. What movie did he first star in? I see dead people. Three seconds. Key. Three. Two. One. Key. Oh, come on. Hash, Slingy Slasher. Hash, one. Let's bring Jessica back. How do you do, Shannon? Key from Toledo only got two out of five. Jesus Christ, I met some dumb bastards in my time, but you outdo them all. It's blaming on the hash. No, I can't. Oh my gosh. I look at the movie theater. Oh, yeah, you definitely should have known that one. Jessica, you ready? You only got to beat two questions. Okay. All right, question number one. The big story this morning, Abby and David from this Netflix reality show have broken up after five years of dating. What show are they from? Three seconds. Is it Love on the Spectrum? Thank you. The devastation is real today. One to nothing. I'm broken. Cardi B's ex-husband wants to do a paternity test to see if her baby boy belongs to him or NFL star Stefan Diggs. Who is Cardi's ex? Three seconds. Offset. There we go. Two to one. Question number three. The Detroit Red Wings are on a losing streak at the moment. When was the last time they made the playoffs? Was it A, 2010, B, 2002, or C, 2016? Three seconds. I'm going to say C, 2016. That's right. Three to one. She's on a losing streak. You won, but let's keep it going. I want to see if we can get a perfect five. Shannon reported in The Dirty that the DOJ is looking into the rising costs of streaming services when it comes to NFL games. What does DOJ stand for? Department of Justice. Yes, four to two. Final question. It's an audio question. So listen up. Hailey Joel Osmit. You probably best know him as the kid from this movie. I see dead people. He turns 38 years old today. What movie did he first star in? Three seconds. I don't know. Oh, two. Well, it doesn't matter. I thought that was easy. It's the sixth sense. Yeah, that was a great movie. It's okay. Come on. You win with four, Jessica. You're not going home empty handed though, my man. We got a $50 Kroger gift card for you and you got an entry into this $10,000 grand prize. We're about to give away, Jessica. You got two entries in. So we're going to have you guys hang on the line. We'll enter your names into our spinning wheel or wherever Bianca's got going on over there. I think it's her hat. $10,000 in groceries. Yeah, I could use that. I wish I could play a five or six. The cupboards are looking pretty bare right now. All right, let's see who our winner is. We got him B. Getting a nod from Bianca. All right, going home. Are you announcing it? Do you want to go ahead? All right. We got Rachel. Yeah. No way. No way. $10,000, Rachel. No way, you guys. Yes way, Rachel. Oh my God. $10,000 in groceries all brought to you by our friends at Kroger. That is going to go a long way. Rachel, you guys have no idea. Oh my God. Well, tell us. Tell us. I'm freaking out. I never win anything. This is crazy. You're just like on the big one. Remind us, when did you call in? I won, Skye. I won. Who's Skye? Who's there with you? My daughter, my seven-year-old daughter. I lost the tooth today. You lost the tooth? What a lucky day. $20,000. Now we can definitely make groceries. $20,000. The tooth fairy left me $20. Wait a second. You don't need this $10,000. Oh my gosh, this is crazy. Congratulations, Rachel. Congratulations, Skye. We got $20 and we're going to add $10,000 in groceries to it. Oh my God. Thank you so much, Skye. Thank you. And thanks to our friends at Kroger. This is all brought to you by the amazing people at Kroger who help us make dreams like this come true. So congratulations to you, Rachel. Thank you so much, you guys. Thank you seriously so much. I'm shaking. Oh my gosh. You are so welcome. Hang on the line, Rachel. Okay. It's module and the morning's five is 6.55. No gloss, no filter. Just stories. Spoken without fear. A person who is not generous cannot be an artist. The world will be at peace only when it is ruled by poets and philosophers. Listen to my weekly podcast, the Pooja Bhat Show on the iHeart radio app, Apple Podcasts, or wherever you get your podcasts. Come for the honesty. Stay for the fire.