Summary
KSR Hour 2 covers Kentucky basketball's documentary airing tomorrow, UK's 12-year NIL partnership with Fanatics, Lexington infrastructure projects including an I-75 tunnel, and Final Four predictions with Illinois, UConn, Michigan, and Arizona competing.
Insights
- Mark Pope's year two at Kentucky appears to have internal friction points (Louisville game incident) that may be revealed in the CBS documentary, signaling potential roster construction and coaching philosophy misalignment
- Long-term athletic partnerships (10-13+ year contracts) are becoming standard in college sports, raising questions about flexibility and adaptability in rapidly changing NIL and merchandise landscapes
- Fanatics' consolidation of sports merchandise retail (NFL, NBA, MLB, NCAA) mirrors Amazon's e-commerce dominance, creating a single-point dependency for athlete monetization
- Regional infrastructure investment (Lexington tunnel, Georgetown Road expansion) is being driven by healthcare facility clustering (Baptist Hospital, UK Hospital), suggesting healthcare anchors drive commercial real estate development
- Illinois basketball's success with underrecruited players and unfiltered media presence is creating a compelling narrative that resonates with casual fans and drives tournament viewership
Trends
NIL monetization shifting from individual athlete deals to institutional partnerships with major retailers, centralizing athlete earning potentialLong-term athletic contracts (10-20 years) becoming standard despite rapid market changes, potentially locking institutions into outdated partnershipsHealthcare facility clustering driving regional infrastructure investment and commercial development patterns in college townsUnderdog team narratives and authentic player personalities driving NCAA tournament viewership more than traditional powerhousesTape delay broadcasting nostalgia emerging as content opportunity (AI-generated retro broadcasts) among older sports fansWomen's college basketball Final Four featuring all #1 seeds and repeat participants, indicating competitive consolidation at elite levelCoach authenticity and unfiltered communication (Illinois basketball) becoming competitive recruiting and fan engagement advantage
Topics
Kentucky basketball NIL partnerships and athlete monetizationMark Pope coaching tenure and roster construction challengesNCAA tournament Final Four predictions and betting analysisLexington infrastructure development and traffic mitigationCollege basketball viewership trends and narrative-driven fandomWomen's college basketball competitive landscapeFanatics retail consolidation in sports merchandiseHistorical college basketball broadcasting and media evolutionUK baseball season previewTiger Woods DUI arrest and substance abuseKeeneland horse racing opening dayLouisville basketball coaching changesRegional economic development driven by healthcare anchors
Companies
Fanatics
Signed 12-year NIL extension with University of Kentucky to help athletes monetize names/likenesses through merchandise
Stockton Mortgage
Primary podcast sponsor offering mortgage refinancing and home purchase services with 70,000+ five-star reviews
Cornbread Hemp
Sponsor offering CBD seltzers and gummies in multiple flavors and strengths for relaxation
DraftKings
Sports betting platform offering $200 bonus bets for new customers with promo code KSR
Baptist Hospital
Major healthcare facility expansion in Lexington driving regional infrastructure development and traffic concerns
University of Kentucky
Planning new hospital construction in Polo Club area, contributing to regional infrastructure investment needs
Nike
Mentioned as potential conflict with Fanatics partnership, though Fanatics operates as umbrella holding multiple brands
CBS Sports
Producing documentary on Kentucky basketball season airing tomorrow at 1pm on CBS and Paramount Plus
People
Mark Pope
Year two at Kentucky facing make-or-break season; documentary may reveal Louisville game incident and roster construc...
Dan Orlowski
Son Madden appeared on ESPN show for World Autism Day, creating viral father-son moment that resonated with viewers
Tiger Woods
Arrested in Jupiter, Florida for DUI with alleged oxycodone possession; police dash cam footage released showing conc...
Brad Underwood
Leading underrecruited Illinois team to Final Four with authentic, unfiltered player personalities driving fan engage...
Tommy Lloyd
Leading Arizona to Final Four; team considered one of best all season alongside Duke and UConn
Geno Auriemma
Leading undefeated UConn women's team (38-0) pursuing 13th national championship; men's team also in Final Four
Kyle Macy
1978 National Championship player; Ryan's childhood basketball hero and Indiana Mr. Basketball
Keaton Waggert
Underrecruited player who blossomed into superstar with 49-point game; key to Illinois Final Four run
Jeff Brohm
Recently had AD meeting regarding program direction; mentioned in context of Louisville basketball coaching changes
Don Staley
Leading South Carolina women's team to Final Four as 6.5-point underdog against undefeated UConn
Quotes
"They were super professional. Always answered my questions I had process. I could not ask for better people to help me and my family get our first house."
Joshua (Stockton Mortgage customer)•Opening segment
"If it means that someone like Colin Chandler can put his face on t-shirts and make money off that, then good because that's what we need."
Drew Franklin•Fanatics discussion
"You know, someday I'm going to be mayor of this town and my whole platform is going to be improving traffic in Lexington, Kentucky because traffic stinks."
Ryan Lemond•Infrastructure segment
"Getting booed by an entire stadium. I need you all to understand how good that felt. That was, there's not a drug out there that could recreate that feeling."
Drew Franklin•Reds game discussion
"I don't know why we keep agreeing to things that are over a decade long, but overall, if it's another long contract with a company they'd already been in a relationship with, right?"
Drew Franklin•Fanatics partnership discussion
Full Transcript
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Welcome to hour two of Kentucky Sports Radio presented by Stockton Mortgage. Now here's Matt Jones. All right, welcome back. Hour number two, Kentucky Sports Radio, Ryan, Drew, Shannon, and Billy. This is Matt's last day off. He'll be back Monday. We'll have our normal show for a week until Baby Franklin is due. By the way, the AVG Glass Text Machine, somebody said, VJ Franklin has a nice ring to it. VJ does have a good name. VJ Franklin. Breaking news though, Shannon. We got a breaking news story we got to get to. I mean, immediately, it's not off the press. Drew Franklin, what's our breaking news? I don't know. What are we going with? The Fanatics thing. Kentucky signed a 12-year extension with a long contract with Fanatics. It will help with NIL with the athletes. They're calling it a first of its kind NIL program with Fanatics. So congratulations to UK student athletes. They get to put their names on things. Okay, I almost sound like the old man. Okay. Is Fanatics a popular brand right now or something? It's a big brand. Probably the biggest out there. They gobbled up a lot of companies, a lot of merch. Yeah, I'd say it's good. I like the, if it's, as they're saying it is, I mean, it's a good idea to help the players get their own deals. And I'm sure they'll be putting their names, t-shirts, all that stuff. So I'd say it's a positive. I don't know why we keep agreeing to things that are over a decade long, but overall, if it's another long contract with a company they'd already been in a relationship with, right? So Kentucky and Fanatics has been working closely together, but I think Champions Blue has like a Fanatics VP on it or former on it too. So Fanatics connections been there a while, but overall, I would say as long as but does that conflict with the Nike clothing brand? Well, Fanatics has not. It's like a big, big broad sort. I'd say if it means that someone like Colin Chandler can put his face on t-shirts and make money off that, then good because that's what we need. They can get it done. All right, 859-280-2287. I don't know if you guys saw this, but there's big news in Lexington, the city of Lexington. Oh, what's that? You know, someday I'm going to be mayor of this town and my whole platform is going to be improving traffic in Lexington, Kentucky because traffic stinks. Did you see the store we were doing over in Hamburg? This affects both of you guys. Okay. I'm going to go now. They're going to build a road from Sir Barton Way. Think about the middle of Sir Barton Way. Okay. It's going to cut across to I-75. You don't have to go up to Manowar. It'll cut across to I-75, go under I-75 as a tunnel, and then end up at Polo Club, the new Polo Club out there. It's supposed to help alleviate some traffic because the new hospital, Baptist hospital, blowing up out there, UK is about to build their own hospital out there. The traffic is about to be insane. So there's a proposal. Well, I think this is going to happen. There's going to be a road from Sir Barton Way to Polo Club that goes under I-75. What do you think? It sounds like this is what we're doing all throughout Kentucky. Didn't Nick talk about what they're thinking about doing in Louisville with the tunnel from the airport? Yes. Is that true? Is that April Fool's? Because that was on April 1st. Well, I think that's in the infancy. I don't think they were going to have a subway in Louisville. I think that was what city leaders were talking about. I don't know if this was official, but this was something they have been talking about. So you're telling me there may be a tunnel in Lexington now. There will be if this goes past. True. It's got to be big news for you living out there. Big news for me. I didn't know about it. We need something because that area is just blowing up by those hospitals. It is. And they're clearing more land for more shopping and more restaurants to get out there. And it's already crowded enough. So I'm having a hard time visualizing your tunnel, but whatever it takes to make things better out there. Well, you know, Polo Club now is extended all the way from Manowar to Winchester Road. And that's this growth project. There's a new middle school out there. The Baptist Hospital is ginormous. I pass it on my way to Costco. And UK is going to build their own hospital. So this is kind of little foresight, little planning, but there's more to the plan. Oh, tell us, mayor. This is where I am really excited for me. You guys are all excited about the tunnel going under I-75. They're going to expand Georgetown Road from Spur Road to Ironworks Road. So think about that. Georgetown Road, you're going from Lexington up Georgetown Road to Georgetown. It goes like Tulane where it goes by Red State Barbecue. It's kind of windy. They're going to expand it. And for somebody who makes that drive every day, because Yoga Girl lives in Georgetown, I about jumped up and down. I saw this news. Big news in my world. You worry about the construction to get it built. It's going to be a little convenient for a while. I hadn't thought about that. Yeah, for about a year, I'm going to take the detour around it. You're excited. Take the interstate around it maybe. But yeah, Georgetown Road. Yeah, that tunnel is going to be more than a year if we're talking about construction purposes for that, right? But there's more. Oh, he's still going. In this plan, again, helps me. They're going to expand the road of Red Mile from Versailles Road to Leastown Road. You know, it's kind of a Tulane windy. Yeah, comes down there to Old Frankfurt Pike. I take that road to work every day here. I come ahead, take that road to KS Bar every single day. I thought you're going to the Red Mile every week. And that's why you wanted the extra lock to KS Bar. So I love your excitement in these roads. I was tickled to death. The two roads I travel the most every single day that is a headache about to get better. How many times is he going to wait for the show because of their construction? You got to be leaving earlier. Because right now Leastown Road is a madhouse. It is. I was just on it yesterday. It's got their down to one lane for a short term again and they're going underneath it right now. So it's bad. So there you go. So you folks in, well, there's actually another part of the plan. It doesn't affect me. But a new circle road between Boardwalk and Bryan Station. And that kind of gets congested there. But Boardwalk and Bryan Station are going to kind of work on expanding that area there too. So I feel like we're with Officer Don in traffic report here. Is this what I have to look forward to when I get older is just like changes in traffic patterns. I am so excited about this. We can tell. Billy wasn't wrong about the Louisville subway though. That's a real thing they're considering connecting downtown. I don't know Louisville well, but airport and fairgrounds and all that. Nashville to Elon has talked about an underground tunnel where only Teslas can go on. I mean, that was a couple of years ago we talked about that. So stay tuned. Because if Mayor Gordon doesn't get it done, I'm going to get it done when I'm Mayor. Those almost steal those ideas. Now's your time to run. That's true. Just say you're going to fix the ice in Lexington and you're in there. 8-5-9-2-8-2-8-10. We got a call Shannon. Let's go to Casey. Casey, go ahead Casey. Fellers, good morning. The audience had a couple quick things. Yesterday was 14 years since we won our last title. And that just blows my mind. Like my son is 10 and he's a huge UK fan. And he hasn't even got to experience the greatness of it all. And I'm just so ready for our program to get back on track. But then the second thing I wanted to say, did you guys see the Madden or Lasky video from yesterday? Let's talk about that. Thank you Casey. Appreciate it. If you're listening to us right now, do yourself a favor. And at some point today, look up Dan Orlowski's son Madden, who is on, was it first take, was the name of that show? One of those EFN's NFL Live. It'll be the best thing you see all week. I mean, this is Easter weekend. Today's Good Friday. It's Holy weekend. And this is one of the best things I've ever seen. Don Orlowski's son Madden on this show yesterday. Unscripted. It was World Autism Day. His son has autism. And Madden became a darling. A superstar in a matter of minutes. So I advise, if you're listening right now, do yourself a favor and watch that little clip at some point today. Yeah, he's 14. He got on there as an Eagles fan and he kind of just shared his love for the Eagles. I think he's been on there before in a similar moment where Dan's crying and everyone watching is crying. But yesterday for World Autism Day, they did it again. And I think he even says like, dad, are you crying? Yeah. He's like, yeah, I just love you. So yeah, it's, it's, it'll pull on your heartstrings for sure. Yeah, I remember he did it last year, I think too, for autism day. So I haven't seen this one, but this is, this is good. Dan needed some good PR after the couple weeks as he said. That's true. Madden drew like the Eagles logo and stuff and they make it the big set background and yeah, they, it was really cool. Everybody needs to watch that. Madden sang the Eagles fight song. So Dan Orlowski's crying. The host is crying. Mar-Rudder's just crying. They're all crying. Everybody at home's crying. I'm crying when I watched it last night. It's just a very heartfelt moment between father and son with Madden kind of drawing some attention to World Autism Day. Definitely. So watch that. Very cool moment. All right. Thanks for bringing that up, Casey. All right. Who we got next, Shannon? Don. Don, go ahead, Don. Hey, Ryan. Hey, everybody. Hey, oh, since, you know, right, Matt always liked contest. Why don't we have a contest about him? Since he's not there. Appreciate that, Don. He always gives up on the reds. Yeah, appreciate that. Let's think about what kind of contest could we have. Yeah, the reds are always gives up on, he always gives up on the reds every year. Well, they're three and three. The first day that he gives up on the reds and whoever wins that, you know, maybe you have a contest or sponsor or whatever you want to do with it. Oh, I appreciate it. Yeah, they, they lost their last two against the Pirates. So they've slipped the three and three. They were off last night. They back tonight. I don't even know who they play tonight. I don't know. But you know, didn't they, we try to do a KSR night at the Reds game last year. And I don't know if it didn't work out or if it didn't work out. Did you go? No, I did the match game. The match game. Legendary. I got booed by an entire stadium. That was last year. I thought it was like two years ago. Yeah. Okay. But we did the KSR night. I remember the match game. I wanted to go to give you redemption. Drew, we got to get you back on that screen. No, I, that went perfectly. I will be chasing that high forever. Getting booed by an entire stadium. I need you all to understand how good that felt. That was, there's not a drug out there that could recreate that feeling. Oh, see, I would be the opposite. I would, they still talk about that. Oh, I love it. KSR. I never lived that. That messed up the match game. Didn't mess it up. It went exactly how it needed to go. It's like, it's like you were just looking like you froze, like you're waiting to make a move. Well, I didn't understand the rules of the game clearly. And once I just started getting the booze, man, I still want it. I can feel it right now a little bit. It's the same as when we did the roast of Matt getting a laugh at a joke he worked on at like a comedy thing because I've never done stand up. That's an adrenaline rush too. Like my two biggest highs are the Matt roast, getting a laugh and then getting booed by everyone in great American ballpark. Well, not everybody got a laugh at the Matt roast. I was, I was there. I remember that. So it did feel like you had to work hard for it. It was Mary Jo Perino, I think. Mary Jo killed it, but Drew, you were really good also. Shannon had a good joke or a good line. I can't remember what it was, Shannon. You had a good line. I don't even know. I feel like that's been 20 years ago. It was a long time ago. What year was that that we did that? It was like one of my first years I was there. So 17, 18. Okay. One of the two. I got video. All right. We'll take a break. We'll go back to the phone lines. The KS bar is open. We are open for lunch today. So if you're getting ready to go out to Keeneland, you want to kind of drag your feet for the rain, stops a little bit, stop in here, have a little lunch and check out KSR. We'll be here till noon 859-280-2287. This is Kentucky Sports Radio. Oh, Tiger Woods. Still Panther. Wow. The police footage came out. The dash cam footage, where we call it. Not good. It's kind of sad. It's kind of sad to see a superstar star start to pay. Okay. So I tweeted out the picture earlier. Then I deleted it because I thought it was AI. Now you're telling me it is real. The picture of Tiger covered in a blanket looking like ET. Do they give you a blanket when you get arrested? I'm trying to figure out what's going on with that picture. It's cold. Yeah. Maybe it was 30 degrees outside in Jupiter, Florida. He's wearing short sleeves. I don't understand. Yeah. What's going on there? It's a little bit of the hiccups. He's definitely have the hiccups. Obviously, we wish nothing but the best for Tiger. We want him to get this problem solved and not endanger people on the roadways because that's not funny. But there are memes being made from the photos of Tiger in the back of that police car. And they allegedly found two pills in his pocket that are allegedly oxycodone. Getting those allegedly in there. Yeah. I gotta make sure. At one point, he asked for his golf clubs, his sticks, and his putter. He says, I won 14 majors with it. I could see why he wouldn't want them running off and putting that in the police impound. That's true. That putter is probably worth more than their police department. It was talking to the president too. Like at the scene. He's got to call Donald check in. I don't know what he was going to do in that moment. I was talking to the president. He's going to pardon him for a DUI. Yeah. They're like, cool. Anyway, hands behind your back. I was talking about a supervisor for taking you in. You know, spring is a season for fresh starts, Tiger. And sometimes that includes your mortgage. Stocking mortgage helps homeowners and Tiger Woods and buyers explore smart options, smart options. Learn more at Stockton.com. April showers also bring May flowers. Sometimes also brings new home opportunities. Getting pre-approved now can help buyers move quickly when the right home appears. Start at Stockton.com. Stockton mortgage, NMLS, 8259, Equal Housing Lender, NMLS ConsumerAccess.org. 859-280-2287. That's our phone number. So who we got, Shannon? Joseph. Joseph, go ahead, Joseph. Hey guys, just wanted to make quick comments about Pope and the basketball season in general. Basketball, you know, as a whole is a game where the rules are created. So each team is not going to have a huge advantage over the other one. I mean, I know Jimmy and Joe's matter, but you only takes one person to put the basket to the ball through the basket to get points. And I think our team this year was pretty good. Overall, constructed, I think if we had Quaintance and Low, we would have done a lot better because I don't know how many games we had this year where we said my alibi just wasn't strong enough or needed more strength. And that's where Quaintance could really make a big difference in that. So I'm still with Pope. You know, I don't expect to win every single game. So when we do win, I get to enjoy those games more and being a fan, you know, I want to stick with our team to thick and thin. So hopefully next year will be better. But you know, we, we got Pope. That's who our coach is. I want to support him. All right, appreciate that. There are those people out there that are still very much supporting coach Pope and what he's doing. But like Drew said, this is a make or break year for him. This is year three. You got to do something. You can't take a step backwards for sure. Yeah, he needs to get back to whatever his identity is, which we think is shooting a lot of threes and build his team around that. I know people are very critical of Matt Malachi. He was not supposed to be the starter. The fact that you paid Brandon Garrison, whatever you paid him, after you had a year with it, and then he didn't take a step forward. That was a much bigger mist than Malachi is not having strong enough hands in the SEC. And depth was a huge problem. Right? I mean, even though Aberdeen was playing the point guard spot well, Jaylen Lowe was supposed to be that guy. And, and Jane Quaidans didn't have some of the best games in the few games that he did play. Right. Maybe he's a different person if he's not injured, but. And I love Diabate. But I mean, like in Pope's offense, you need spacing in your four, needs to be able to shoot threes. So it was like as good as Diabate is, it's just didn't align with what Pope needs to do to succeed. I've talked about roster construction and there it is. Yeah. I think he really thought the combo of Diabate and Yelovic was going to do what he needed to do in the four. You need somebody to play defense and go in there and bang around. You put Diabate out there. You need somebody to go out and hit threes, put Yelovic out there. I think he thought that combo of the guys would be the four. But Yelovic wasn't, he was a late addition, wasn't he? Like, yeah, pretty late. It was kind of late into the summer before he got in. So like, I think there was a lot of expectations on Brandon Garrison. I think maybe even Cam Williams at the four, there was going to be high expectations there, but it just did not come together the way it needed to. So from the Avision Glass text machine, it is unfair for Drew to talk about a Fanatics partnership the way he just did. Fanatics is the only retailer I've filled with the NFL, NBA, Major League Baseball, NCAA. So Kentucky signed a 10-year extension. It's just a normal business practice. To show you. I mean, I think it's great if it helps the players. For sure. That's what it's all about, right? Yeah. I think it was a 13-year extension. I don't know. I don't know contracts. Like, that seems like a long time to me. Does it not? I mean, the JMI deal is like 20 years. That seems like a lot of big commitment to me, but I don't know. Your little girl will be a teenager by the time we can get out of the Fanatics deal. That's true. It's true. Like I said, I didn't know what Fanatics was. I mean, I kind of heard of it, but I really didn't know it was a big deal. I'm wearing Fanatics right now. Yeah. It's like the biggest store in sports merchandise. They gobble everything up. And Nike is under their umbrella? Yeah. Several brands. Okay. Schools, leagues. Well, there you go. All right. Think of Amazon, but for sports. Okay. I got a little bit of everything. That's Fanatics. Yes. Why have I not heard of it till today? Because you're Ryan Limit. And you're all in touch with reality. No, I'm an old man. There's a story out of Evansville, Indiana. I got to talk about. Okay. Of course, that's my old hometown. Drew and I used to go to Eastland Mall and drive up and down Green River Road. Give me some GD Ritzies. GD Ritzies, Darrells. Darrells. Love me some Darrells. Cheechies. Shannon was all on Green River Road. Speaking my language now. If we're getting crazy, we'd go over to Mattingly's a little farther away. Go check on what Don was serving over there. Because Madisonville was about 45 minutes away. About an hour. Otwell was about 45 minutes to an hour away. So it kind of, Evansville was the spot to go to. Birthdays, date nights. We had to go to that town and go to Evansville. Let's go to Evansville. Big story out of Evansville. Let's hear it. 41 year old Randall Baker got a little fool of himself and went to a liquor store. Didn't buy any liquor, but there was a Bud Light truck out in the parking lot. Keys were in it. Oh no. Randall Baker, the drink maker jumped in and took off, stole a Bud Light beer truck and thought he could get away with it. Kind of hide to hard. Hard to hide. Tied to hard. Kind of hide to hard a Bud Light truck. You've been into the Bud Light truck this morning. I was with Randall Baker, the stealing maker. But here's the whole thing. He went before the judge. The judge gave him a light sentence. 8-5-9-2-8-0-2-2-8-7. Oh really? Right back. This is the radio. You're not going to talk about how he was on the run? He was on the run from police chase. Yes, there was. That's a lot more interesting than that joke. I wanted to get my joke, my punchline. It was so tough. What about how he refused to pull over and they're chasing him in a Bud Light? That seems a lot more interesting to me. Well, I thought that was kind of implied when he drove off in a Bud Light truck and they're chasing him around. How about a $10 million bond it says was set for him too? There you go. Ronald Baker, the mistake maker. He was charged with attempted murder, auto theft, criminal recklessness with a deadly weapon, resisting law enforcement, and reckless operation of a tractor trailer and driving while intoxicated. But he got a light sentence. What's with the cargo theft? We saw the KitKat being stolen in Central Europe this past week. Like what, a million KitKat bars or something like that? 413,000. My goodness. And now, well, I mean the keys are in the truck, Ryan. The driver had to jump out of the moving truck. So he liked GTA-dom. He hit the triangle button and just hopped in while the driver, Ronnie Baker, how about that? Light sentence. Got a light sentence. I thought you guys would like that. We'll work on it. We'll work on it during the break. 859-280-2287. Who's next Shannon? Let's go to Polkat Jim. Polkat Jim, go ahead sir. Yeah, I want to see if I can change your guys thinking on Monday when you were kind of celebrating Duke's loss. I was kind of pulling for uh, for Duke, believe it or not, but I'd say that because uh, Connecticut has won six national championships since our last one there in the late 90s. Duke has won three and I don't think Duke had a shot at Arizona or Michigan. But Connecticut does. That would give them seven and three of the last four. Yeah. Besides the ladies winning 12 and a half here. To me, now who's the gold standard? I would definitely pull against Connecticut. I was going for Duke in that game. Appreciate it. Yeah, thank you very much. Yeah, the final four starts tomorrow. Illinois actually a slight favorite over Connecticut. I think last time I looked, which kind of surprised me. And Michigan a slight favorite over Arizona. That kind of surprised me. I would have probably thought Arizona and UConn would be the two favorites. Both one and a half point spreads too. I'm with you. I probably would have flipped them. I was surprised. I thought UConn with their experience and Hurley, even though Illinois has got all the sides, I thought it would have been the other way around on both sides of the bracket. Illinois, the most efficient offense in the country right now and have really stepped up their defense for the three seed to make it to the final four. So they've not made it to the final four since 05. I think they got to the championship game and lost. Arizona's not been since 97, right? When they beat us in the championship game in 97. So both those teams trying to get back to the final. I get the caller's point, but I'm never not going to celebrate Duke losing. I'm sorry. I'm not, you can't convince me. I was all in on UConn that game. I get the title count, but I hate Duke. The fact I've been punched by a UConn fan in the face and I still wanted Duke to lose that game. UConn men and women both in the final four. UConn women, like he said, going for the 13th championship, but the men that they can win three of the last four, that's a hell of a run right now. Heck yeah. That's why we need Illinois to get the job done tomorrow. Did you see like the TV ratings were like out the roof too? Of course. Most watch NCAA tournaments since 93, which is because, well, the Duke run against St. John's and the Duke game against UConn. Those for years were out the roof on their ratings. So even the Kentucky game, and it was the first round against Santa Clara, but hip-hop does like an excitement score. I don't even know how they measure that, but it was considered one of the most exciting tournament games in many years. So we'll take our break, come back, we'll go back to phone lines eight, five, nine, two, eight, seven. Opening day of Keeneland is the sun out yet Mario? Not yet. So come on here at KS Bar and Greer. We got a couple people here for lunch to kind of enjoy their lunch break before you go out to Keeneland. Now you guys going to Keeneland at all this weekend? It's Toyota Bluegrass Stakes tomorrow out there. I think I'm going for like an hour tomorrow. Not even going in next week. Next week? Yeah. Hope the weather clears up for them for tomorrow's Toyota Bluegrass Stakes. We'll take a break. Come back. This is Kentucky Sports Radio. TJ Smith, personal injury attorney. Call TJ. He'll make him pay. Now more of Kentucky Sports Radio presented by Stockton Mortgage. Here's Matt Jones. All right. Welcome back. Kentucky Sports Radio, Ryan, Drew, Shannon, and Billy are sports. Shannon, you got to sponsor for us this segment? I do. Yeah. Our friends at Cornbread Hemp, you know, warmer weather is finally here. If you're looking for a good way to kick back after a long day, our friends at Cornbread Hemp have exactly what you need. They're seltzers. We all love them. They come in four delicious flavors. They're a great way to unwind without the hangover or next day regret and only 30 calories or less per can and available in original and extra strength. So you can find out what works for you. Cornbread makes it expertly crafted. Third party tested seltzers. They've also got the gummies as well. And if you are a first time customer, you can sign up with promo code KSR for 20% off your first order, cornbreadhemp.com, promo code KSR. And don't forget Cornbread Hemp is also fighting to keep hemp illegal. You can help out as well. Go to cornbreadhemp.com slash action to learn more and make your voice heard with Cornbread Hemp. All right. Welcome back. We got a couple phone lines open, 859-280-2287. If you want to call and get on board, we'll get to you. I did get another text from the Avision Glass Text Machine. What was each of you guys earliest memories of UK basketball? That's a good little summer topic. Your earliest memories. I was just too young to actually have memories of Lattener, but I can remember things with the 93 run. I can kind of remember like everyone around me being mad about Lattener, but having like a vivid memory of me watching that shot. I think I was just a little too young to hang on to that one. But starting at about 93, I can really remember games. It's right up there on the TV screen. It was John Calipari's press conference. Yeah, I didn't move to Kentucky until 08. And so that was when I came there like, you got to pick Kentucky or Louisville. Kentucky or Louisville. Well, I went to Western, so I didn't really pick one, but I did get into the craze of Kentucky around that time. Shannon, what about you? I'm with Drew. I was, I guess, 10 at that time, but I didn't really pay much attention to sports. So, you know, the first year for me was 93. Was that the year that they played the SEC tournament at Rupp Arena and they beat Tennessee by like 60? And Todd Savoda had, Todd Savoda outscored Allen Houston. Yeah, yeah. I think that was the night. Was that 93? I think it was. 93, 94, something like that. That was probably my first memory that season there. I think that's also the season where they tried to do the switcheroo at the free throw line. Oh, yes, Vanderbilt. They did do it. Didn't try to do it. They did do the switcheroo. Yeah, they did it, but then they got suspended afterwards, right? Right. They did it during Vanderbilt, then Travis got suspended for the Tennessee game, the next game. I can remember where I was at my grandparents' house for Kentucky, Michigan, and then that was the Webber time out. Oh, yeah, yeah, yeah. I definitely remember that. So, 93 is probably when I really could hang on to some memories. Maybe God was like, you know what? You don't need to know about this shot in Philadelphia in 92. We'll wait a year and then you can start storing these memories. That's because God was up to something. I think my earliest memory is the 78 National Championship game. I remember thinking like the first time my dad was going to let me stay up and watch it. What year? 78. Oh, my God, you're old. That's what's been born. How old would you have been? Well, I was 12. I was, no, I was almost 12. I was 11, almost 12. But back then, you know, it was before cable television. You know, you only had the three network channels and they didn't show games. So, it was a big deal. I was wanting to watch the National Championship game. I can remember watching all of Duke and UK. I remember like Duke had Jim Spenarko and Mike Jeminsky, because I remembered I was so into it. And I was a big Kyle Macy fan. I was going to beat Kyle Macy. I don't know if you've heard. We've heard. He was Indiana Mr. Basketball. I was going to be Indiana Mr. Basketball. He played for his dad. I was going to play for my dad. So, tell me about games being on tape delay, Ryan. Like, did you just... I remember that. Oh, yeah. That was in the 90s. Well, I was working at Channel 7 in Evansville doing the weekend news. When the news is over, the Kentucky game would come on on Saturday. We'd do the news, get out and boom, there's Rob Brawley doing the Jefferson Pilot tape delay game of a Kentucky game. Especially football. Those would always be on replay. Always on tape delay. Delay, yeah. So, we'd, you know, you didn't get to watch the games live most of the time. I know there was a station in Evansville that used to carry the Indiana games live once that started. And then finally, Channel 7 started carrying the Kentucky games live. But that was, like Shannon said, early 90s. What a wild concept. I mean, you think, like, we're not talking about something that happened in the 50s. We're talking about the 90s. Yeah. And you guys are all, you drew, you drew, you're Shannon here alive when we're still doing tape delay broadcast. Yeah. You couldn't watch the, you had to listen to it on the radio. Yep. And then you, you know, you get to watch it at 11 o'clock at night. And if you did, there was nothing to spoil you. It's not like you pulled out your phone and saw the highlights. It's true. Well, we're just, that was basically just when the game was in your mouth. So during our, during our sportscast, we had to warn viewers now we're about to show you the final score. If you don't want to know, turn away right now. We had to because the game was coming on just a minute or two later after we are sportscast. You know, now, like with the NFL, you know, they have like the Simpsons games and they're like change. Yeah. Yeah. I want AI to get to a point where I can choose to have the Jefferson pilot broadcast for Kentucky games. It's like an option if I change it. It'll have the Dave's and just give me, I'll even stay up, watch a replay if I have to, but I would love to just go back for the old, the old time format. Well, that's a slippery slope now. We're talking about AI, right? Cause you could get a AI, AI, Kaywood to do every game from here on out, right? And then you would never have anybody replace Tom Leach. So, but you're right. It was a big deal. You got to watch Dave Neil and Dave Baker. Got the Dave's. You go to the day Dave would do the play by playing and Dave Baker would do like the halftime report and stuff. Just missed the graphics too. Just bring it back one game. They should really have like an old school throwback game. Old jerseys, old graphics. Tom Hammond, Larry Conley. Oh, those were the best. We were good. Yeah. So, do you ever have the game spoiled for you? Uh, yes. Well, I did the sportscast. So, I knew the score. I had to, you know, I knew it. Yeah. So, very rarely did I get to be surprised with a game because yeah, they wouldn't come on till well, 1030 central time, 1130 here Eastern time. And you got to wait till one in the morning for the game was over a lot of times. Yeah. I was like, don't tell me the score. I'm going to watch the game when I get home. Exactly. 8-5-9-2-8-0-2-2-8-7. Who's next Shannon? Radio Ron. Radio Ron. How are you radio Ron? I'm doing great. I'm a state man. How are you guys doing? Good. Good to hear from you, sir. I hope you're doing well. Yeah. Well, I thought since you were asking about the earliest memories and you know, Ryan, you're sort of the historian. Do you know of anyone that goes back further than I do? You remember the first game? 80 years. Yeah. I don't. 1940. Go ahead. Well, then those games were not on, not televised. So, what's the first time you remember watching a game on TV, Ron? Oh my goodness. It would have to be 51. We had one of the earliest TVs when UK won the NCAA tournament. And the game was televised? I go back to 1945 and 46 is my brightest memory because UK won what we considered the national tournament and that was the NIT. They beat Rhode Island by one point and they had a 28 and two record that year. And you know who my favorite player was? Who's that Ron? Tingle. Jack Tingle. Because I thought the name was kind of funny, you know, and so he was my favorite player. But a lot of people don't know that Alex Groza was on that team. He had just gotten back from the army and I'll never forget the joy my father and I had in 1945 hearing the Wildcats win the national invitational tournament. Wow. Wow. It's a different era. Appreciate it, Ron. Thanks for the phone call. It's a different time. It was crazy how guys would go off fighting the war and then come back and play college basketball for a couple years. It's just a different time, man. It's hard to explain. Oh yeah. Jack Tingle, the first player from Trimble County says the internet. How about that? From Trimble County? Shout out Trimble County. 8-5-9-2-2-2-8-7. He went jump on board and after we got radio wrong, good to hear from him. I know you guys are big, the NFL podcast guys. Cover zero. Is Kurt Cousins now one of your main stories you're going to cover right now? Well, he did make a lot of money. A lot of money. What do you get? 170 million from the Raiders. 170 million. Kurt Cousins. So probably still to be a mentor, basically. Yeah, they probably still get Mendoza number one overall and sit them behind Kurt Cousins at least for a year. That seems like to be the plan that they're going to do. Yeah, it's clearly a Mendoza play in case he's not ready right away. I bet Kurt, Kurt starts the season and does some mentoring. It's kind of funny though, they're kind of the same, kind of the same brand, that's a little bit. They've got like, they've got both of them have photos in the locker room wearing all their teammates chains. Like I think they'll get along great. Yeah. In Vegas of all places. Who better to learn from them? Who better to learn from them? Yeah, from those two guys. Yeah, it seems to be a Mendoza mentorship plan there. At least let Cousins start till Mendoza's ready. That seems to be a lot of money to spend. Oh it is. It's going to be a mentor for five years. Heck yeah, that's why the reaction to it was pretty shocking across the board. Not that they'd give him the job, but what they got him paid, especially, it was kind of crazy what the Falcons paid him after having a high draft pick just a couple years ago. So Kurt Cousins agent is killing it out there. As they keep getting away with this, but you know, Tom Brady's making decisions for the Raiders now. So he probably had his hand in this. Ryan, this weekend, the CBS Sports documentary about Kentucky basketball is going to be played at 1pm tomorrow. We told him four times during the break. Are you going to watch that? I forgot about this. Billy has just tried to bring this up since the third segment of the show. So when is it? Is it tomorrow? Tomorrow at 1pm on CBS and Paramount Plus. Is there any sense that you would want to relive what happened with Kentucky basketball this year? I do because if they're truly going to go behind the scenes from the whole season, let me know what happened at the Louisville game. Show me what happened at the Louisville game. Something happened. I mean, I don't know, they try to downplay it, but Mark Pope would not have said that if something didn't happen and it seemed to kind of cover a dark cloud the rest of the season. So let's just, let's just get behind the weeds and to peel back the curtain and see what's back there. It all for me depends on like who has creative control here because if Kentucky has a say at it, we won't, we won't see it. But if CB, if they agreed to just let CBS film whatever and put out whatever, I think it'll be very good. I'm not going to clear my schedule to watch it. I'll catch the replay because, you know, if you were happier times, I'd make sure I'm sitting down at 12.45 ready to go. But I'll watch it before the weekend's over just to see what went on. Yeah, I'll definitely throw it on. But I think you're going to have to wait till a book comes out before we know what happened in that Louisville pregame, Ryan. Like that's going to be in the trailer they put out. They've got to take away saying they say I fought with my teammates in the locker room. Like what is that all about? You know, he kind of is down playing it. But I feel like Pope, why do you even bring it up if something didn't happen? Something threw him off. He flipped the switch too early. Isn't that what he said? Yep. But it's not just a Louisville game. Are they going to go to Nashville where everybody booed them because they're down 30 at half time? I mean, hopefully they lean more into the Arkansas trip and the Tennessee game and Rupp and the LSU comeback. But I have a feeling that it's going to be more on the negative end. Yeah, there were still some high moments, right? So hopefully they highlight those and not the disappointment of year two and Mark Pope punches the dry raceboard. That's on there. Saw that on the trailer. That's on the trailer. We're going to see a dark Pope from behind the scenes a little bit. And when did you say this is going to air tomorrow? Tomorrow, tomorrow, one PM. One o'clock. All right, we got one more segment. We got to take a break. If you want to call and get on board, we'll get you on. Don't forget the documentary tomorrow, one o'clock on CBS Paramount. Ryan Lemon, Drew Franklin, Shane and the dude and Billy are sports. This is Kadegis Portrait. Yeah, they just tell you dry. Maybe the greatest song in the history of recorded music. Appreciate that. Shannon Darius Rucker. He didn't even write it, but he did a better job singing it. You ready for bourbon and beyond? Oh, absolutely. I'm so excited. I cannot wait. Great lineup. Who had a blast last year. Got to see Shannon was my first time, but that lineup came out this year. And I think about it often. Dave Matthews band who need to blowfish, Foo Fighters, Chris Stapleton. I mean, though that alone got Mumford. We're big Mumford people. County Crows, I think. County Crows. So when is that? Is that in June? September. Robert's June. Robert is also stacked. Robert's the one that's in June. On one stage on Sunday, Robert, there's Zach Top, Tyler Childers back to back. Just plant me a chair right there and I'm not moving. 859-280-2287. Who's this sponsor, Shannon? Draft Kings. Let's pick the games. What do you say for the, the final four? We got Yukon in Illinois. You got Illinois one and a half point favorite. Who do you guys have, Ryan? Well, like I said earlier, I'm, I'm, I'm taking Yukon, even though they're the underdog. I'm definitely going to take Yukon in this one. I love Brad Underwood's slicked back hair. Give me Illinois the favorite in this one. With Orlando and Tegua and Big Z. That's right. Drew, I have Yukon, Arizona in my bracket and I hope I'm wrong. I want Illinois to win. I think they can do it. They've got the size and they're just such a fun team. Everybody's loving Illinois right now with all the ridiculousness they do. Cowboy hats, saying whatever they want, interviews. They're so fun and I hope we get to keep watching them. I'm going to take Yukon in that one. So we're split on, on that game. Then the second game, Michigan, Arizona, Michigan's a one and a half point favorite. See, that surprised me too. I thought Arizona would be the favorite. I mean, these are the two best teams to me all season long. These two teams in Duke, they're meeting in the semifinals. It's going to be a great game. Three of the four are top four in Ken Palm. I mean, if Duke could just won it, we would literally got the top four teams as the final four. Well, I'm definitely taking Arizona though in this one. Can't wait for this matchup. I'm going Arizona though. Give me the fighting Tommy Lloyds. I'm really conflicted on this one. Michigan's awesome, but Arizona's awesome. I'm going to say Arizona. I don't want Michigan. I mean, they've already had a great year, but I don't like that they got Yaxle and they have, they're the hot team right now. I don't want them getting a ring. I can, I can stomach an Arizona ring. Well, I picked Michigan in my bracket. So I guess for the sake of my bracket, I'm going to go with Michigan. I don't have the odds for the crown with college basketball crown. I know you guys want to pick that, but I don't have it. Unfortunately, I do have the odds for the women. Oh, you do. Okay. Let's go through that real quick. It's all one seeds, right? The women, all four one seeds and all four repeat final four teams from last year. Oh, really? I have an oddity. Yeah. All four of these teams. So Texas is a one and a half point favorite over UCLA. I'm going to Texas. I saw them playing. I am too. I'm taking Texas. Now here's the one that's kind of interesting. Yukon and South Carolina, the two premiere programs. Yukon is a six and a half point favorite over Don Staley in South Carolina. To me, that seems like a lot of points. I think Yukon may win, but I may take South Carolina to cover. It is a lot of points, but they're undefeated. They're 38 or 39 and 0, 38, no. I'll go Yukon. I'll go Yukon too, even though I think Don Staley will hold her own and South Carolina will have a good showing. It just seems like Yukon's year. I think. Shannon. I'll go Yukon too. Did you see that furniture store that's going to be given away free furniture? If you bought furniture from that store between like January 31st in March, something I'm not sure what the date of it was, but if both the men's and women's teams make the championship game, they're given away free furniture. Both Yukon teams. Yes. So I guess they're making some trouble. I hope we got insurance. On the men's side, did you see Michigan's point guard? I had to go to the hospital for allergic reaction in Indy. I think it was a nut allergy, but I mean, he just gets there and allergic reaction hasn't hospitalized. I think he's going to be okay, but it's not ideal for your starting point guard to have to go through that. Right as you get there. He's good too. He's very solid. Yeah, they say he's fine, but he did have to go get medical attention for it. You know, one of the best stories is Illinois's point guard. To read the story about him, he's like he was under recruited. He was like, I don't know, maybe around a hundred or something about a high school. Nobody recruited him. Illinois took a fly on him, a chance on him. And over this year, he had 49 points in the game. He's like blossomed out of nowhere to be this superstar. Waggler. Yeah, Keaton Waggler. I mean, their whole roster kind of under recruited guys. I mean, we know Big Z bounced around a little bit. Now he's having a good year with his brother, Thomas Love. That's why they're so fun. I mean, none of them were really high level recruits, a lot of them are earning from America, but they're just having a blast. And they're easy to root for. They're on fire though. Like a team that had lost five of their last nine games before the tournament started and they're playing really good. So I got a Stoyakovic. I want him pretty bad. Yeah, I was a big Pajah fan. They got a bunch of Vicks, but he's like a driver. Like he's not even like a stand up shooter on the side. Like he's just very different. They also have no media training. I mean, they're just cussing like sailors anytime they're asked questions. I mean, maybe that's not for everyone, but I love an Illinois interview. And you know, we played Illinois last year in the sweet 16 in Milwaukee. And yeah, Milwaukee, they had a lot of fans there. They had more fans than Kentucky fans there. So now they're just traveling to Indianapolis for the final four. I bet they may have the most fan base there, biggest fan base there. Oh, they absolutely don't have a huge crowd and also just the coach. Oh, angle. I'm rooting for him so hard. Matt texted me for a long time. KSR listeners know coach. Oh, and I had a thing we said back and forth. Can't even say it on radio. And at the final four here at the lead, 80 walked up to Matt and said, tell Drew, I said, you know, so I love that we still have that connection with him. And I want him in big Z to have, have a get a ring at the end of this. So there's your draft King segment legal for a shame. Yes, better than draft Kings bet $5 get $200 in bonus bets as a new customer of promo code KSR. If you have a gambling problem, 1 800 gambler 18 plus Kentucky only eligibility and restrictions apply bonus bets expire seven days after issuance for additional terms and responsible gaming resources. CDKNG.co slash audio limited time offer. I just got a text. Jeff Brom did not throw anybody out of his office today over Louisville. That's good news. Yeah, that's good news. I'm earlier this week throwing the AD out of his office. Apparently nobody threw got thrown out of his office today over in Louisville. Wildtimes over there. They did have Malachi Brown walking around though the kid from Corbin fall four star recruit. They just got you hide Brown and they're trying to get Malachi. Oh, the big dog is trying to do well in the state. Yeah. How about Kentucky? Will Stine? You see him taking batting practice yesterday? I did see that. That was cool. I love that. Also nice swing. Maybe see a lot of play. So the UK baseball team hosts Missouri this week. Over Kentucky proud park. I'm serious over the next three days. You got to work at the games? I might. Are they playing on Easter Sunday? Yeah, I believe so. Well, there you go. Miss pin your Easter Sunday. Go find your Easter eggs and go to watch the cats play at Kentucky proud park. Check them out. All right. Appreciate you guys. Been a good week. Matt returns on Monday. Don't forget his tribute will be next Thursday here at KS Bar and Grill. Keeneland opens today. Final four this weekend, but it's the Holy weekend. Easter weekend. Remember that in your prayers. This has been Ryan, Drew and Shannon and Billy. This is Kentucky Sports Radio.