Finding Peak w/ Ryan Hanley

From Single Mom to Queen of the Castle: Ann Kaplan Mulholland

43 min
Jan 16, 20264 months ago
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Summary

Dr. Ann Kaplan Mulholland shares her journey from single mother working night shifts to building a multi-million dollar finance empire, owning 14 global properties, and leveraging TV appearances and personal branding to scale her business. She emphasizes the importance of understanding your stakeholders, leaning into authenticity, and never making excuses as keys to entrepreneurial success.

Insights
  • Successful entrepreneurs must deeply understand their stakeholders' incentives and agendas—bankers care about bonuses, distributors care about market reach—and align offerings accordingly rather than leading with personal struggles
  • Building credibility through books, speaking engagements, and media appearances serves as a marketing multiplier that validates expertise and opens doors, regardless of whether the content directly generates revenue
  • Authenticity and humor are competitive differentiators in crowded markets; leaning into who you actually are rather than conforming to producer/director expectations creates memorable brand moments that drive awareness
  • Scaling a single 'widget' (product or service) across multiple distribution channels and market segments is more efficient than constantly innovating; Ann's $5,000 loan product worked across medical, dental, home improvement, and payday loan categories
  • Continuous learning and credential-building (degrees, certifications, new skills like stand-up comedy) maintain competitive advantage and credibility even after achieving significant success
Trends
Personal branding through authentic storytelling and humor is becoming essential for B2B credibility, especially in finance and professional servicesTV and podcast appearances are now permanent brand assets that outlast traditional news media in search and discoveryExperience-based marketing (luxury dinners, retreats, events) is being used to build networks and differentiate premium service offeringsFemale entrepreneurs are leveraging non-traditional channels (reality TV, stand-up comedy, social media) to build authority in traditionally male-dominated fields like financeReal estate and alternative assets are being positioned as wealth-building vehicles for entrepreneurs seeking passive income and portfolio diversificationStakeholder mapping and understanding compensation structures is critical for negotiation success in B2B sales and financingShort-form video content (TikTok, Instagram Reels) is becoming essential for reaching broader audiences, even for B2B and luxury brandsCasting and production involvement in reality TV shows is being strategically used as a marketing and distribution tool for underlying business ventures
Topics
Entrepreneurship and single parenthoodMedical financing and healthcare lendingPersonal branding and credibility buildingReal estate investment and portfolio diversificationStakeholder management and negotiation strategyReality TV and media strategy for brand buildingStand-up comedy and public speaking skillsWomen in finance and leadershipExperience marketing and luxury eventsSocial media strategy and short-form video contentBook writing as marketing toolNetwork building and relationship managementContinuous learning and credential acquisitionAuthenticity vs. conformity in personal brandingFinancial services distribution models
Companies
Medacard
Original medical financing company founded by Ann that provided financing for medical procedures and was later expand...
Liquid Death
Water beverage company mentioned as example of brilliant marketing strategy; founder provided advice on social media ...
Real Housewives
Reality TV franchise where Ann was cast for one season; used as platform to build personal brand and visibility
Queen of the Castle
Ann's own TV show about her castle in England, now in third season airing in seven countries; serves as marketing too...
Fifth Season
Production company and distributor for Queen of the Castle TV show; works with Ann on international distribution and ...
Bill Murray Studio
UK-based organization where Ann joined to pursue stand-up comedy training with amateurs
Second City
Online platform where Ann took stand-up comedy courses to improve her speaking and presentation skills
National Speakers Bureau
Organization where Ann joined and continued to give lectures and speaking engagements after selling her finance company
Ontario Economic Summit
Organization where Ann served as delegate to expand her network and business knowledge
G20Y
Organization where Ann was invited to join and sat on finance and banking committee to expand her network
Harvard
Ann is starting an AI course at Harvard in January to continue learning and understanding emerging technologies
People
Dr. Ann Kaplan Mulholland
Episode subject; entrepreneur who built medical financing company, owns 14 properties globally, and leverages media f...
Ryan Hanley
Podcast host of Finding Peak; conducts interview and discusses negotiation and listening skills with Ann
Kwame
Master negotiator guest from previous podcast episode; discussed importance of active listening over reciprocal shari...
Jeffrey Katzenberg
CEO who hosts private parties at Ann's Vegas property during conferences; example of high-level networking through ex...
Quotes
"I never ever want to work with my hands. I never want to work for ten or fifteen dollars an hour or whatever, a hundred dollars an hour as a surgeon or it's something that was capping what I would make. I wanted to do something with widgets."
Dr. Ann Kaplan MulhollandEarly in episode
"When someone offers you something grab it recognize it and today in the the podcast and podcast world I actually look up at the people and if they are if I'm asked to be on a podcast or podcast or my PR person reaches out to somebody and they see I'd like you on I look at where I'm landing because it lives forever."
Dr. Ann Kaplan MulhollandMid-episode
"I didn't say because of your bonuses I would just say do you want November 1st or October 31st and so no the stakeholders of your stakeholders no their agenda because nothing wrong with people making money off you but just learn how they make money off you."
Dr. Ann Kaplan MulhollandLate in episode
"When you come from your soul and your values you're not really doing anything wrong and the Instagram it's their bots they're mean but you do have to lean into that to market yourself."
Dr. Ann Kaplan MulhollandLate in episode
"Life is actually pretty funny and if you lean into who you are it's funnier and you have conversations with the people be who you are it's funnier like you can't copy someone else's comedy but you can be funny just who you are."
Dr. Ann Kaplan MulhollandLate in episode
Full Transcript
She was cast on the real housewives, owns a castle in England, and sold a company that did business with over 16,000 doctors. But still says she doesn't feel glamorous. This is Dr. Anne Kaplan Mulholland, a single mom who worked night shifts, built a finance empire from her kitchen table, and now owns 14 luxury properties across the globe. She's about to explain why the most successful entrepreneurs never buy into their own hype, and how she used a TV show about her castle. Yes, her castle. To build a global brand. If you're grinding away, but still feel like you're faking it, you're about to find out why that might be your greatest advantage. This is the way. You have such a dynamic and interesting background. I'm excited to spend some time together. It's great to be here. It's really fun. It's fun to talk about being an entrepreneur, and it's also, I think, secretly we like to talk about our own journeys. We like to talk about ourselves, which is probably one of those little things you know at a dinner table is to get people to talk about themselves. Then they go, at the end, they've talked about themselves the whole dinner, and then they say, oh, you're really interesting. It is amazing the power of being a good listener and how important it is. I had a guest on probably about a year ago, and he was talking, we were talking about negotiation. Negotiation. Oh my gosh, his first name is Kwame. I'm going to forget his last name. I saw, sorry, man, I'll go back. I'll have a link up for everybody. But he's a master negotiator, and he brought up something in just your point, your anecdote there about being a good listener. Be reflexively when someone, like if I ask you, hey, how was your day, and you give me a couple tidbits, I reflexively then want to barf my day onto you even though you didn't ask as a way of kind of forming a bridge. What his point was, and I found this to be really interesting, was that actually diminishes your ability to influence or connect with that person, even though we think that we're like finding common ground, that common ground that we think we're building, it's rarely taken as common ground by the other person. They feel like you just kind of waited your turn to barf your story on them. And his whole point was like, when we ask a question, it's way more powerful to ask a follow up question or really be that active listener and fight that urge to like, well, I've done a similar thing, and I have the story that kind of matches your story, where we think we're building, and he's like, that's like the worst thing that you can do when you're trying to build connection with someone. And I found that to be really interesting, because I think I do that. I'm probably doing it right now. You actually just did do that, because it's very interesting, but we're not negotiating, so that's okay. Well, I would love for you to share with the audience your story, or at least as much of your stories you think is relevant, because you have this just wild and dynamic background and all these different things that you've done. And I think it just provides wonderful context for the rest of our conversation. Well, I think I'll probably put it in a context, because I did write a book, and I'm not here promoting my book, but it's called How to Be Successful in spite of him. And then I crossed out him when I was going through it and said, how to be successful in spite of yourself. And the reason I wrote that was I started to get invited, and I joined the speakers group organization and giving lectures. And it was always a given lecture to people that were young entrepreneurs and young female entrepreneurs. And the questions always came up, but they don't know what do I do this. This happened to me in my life. I've got a boyfriend and he doesn't want me to be in the girls in their 20s. And he doesn't want me to really pursue that way. He wants me to spend more time with him, or we might get married, we might have kids. And I think we get in our own way from our entrepreneurial drive. And not everyone has to label themselves as an entrepreneur, but when you want to have it all, we want to build a business and do something big. And that's your vision. You don't necessarily have to say, hey, I'm an entrepreneur, that's a lot of pride. How am I going to build that? I was invited to give lectures. And mostly they would, I guess they categorized me to give lectures to young entrepreneurs and they would end up to be female entrepreneurs. And I would get questions after my lecture that the girls would come up and they say, I don't know if I should do this. It's my have a boyfriend. He wants me to spend more time with him. Maybe we'll get married, we might have kids. And there would be something or someone would say, well, I didn't come from the background. You did. They didn't know what background I came from. They just assumed I maybe had a silver spoon in my mouth when I was born or something like that. And there would always be something that happened with them in their lives that they would put in their own way. And so that is why I wrote a book about how to be successful in spite of him and cross out him and you sense by yourself. Because and I'm not plugging a book, but it made me think about how we get in our own way. We take our history, our current situation and we get in our own way from doing the things that we want to do. So being an entrepreneur, I think you have to get out of your own way and away from all of your own excuses. So I was a single mom with two kids and I could say, okay, now I got to look after the kids. Well, yeah, I do have to look after the kids, but I had to figure out a way to do it. And so I had this thought and I had said to my mother, I never ever want to work with my hands. I never want to work for ten or fifteen dollars an hour or whatever, a hundred dollars an hour as a surgeon or it's something that was capping what I would make. I wanted to do something with widgets and widgets can be anything. But if I had widgets and I could make one widget, then it would cost me whatever the cost that widget is. But if I could make a million widgets, then for the same cost as a setup cost and then you're variable and I did think like this as a young person, then I could make a million times one dollar widget. And if I could keep on doing that, then while that was the end of that, it would be successful as an entrepreneur. And so that was my idea, but I didn't know what my widget was going to be. And I did end up to be a single mom, which was not my dream. And my ex-husband's name is Gone with the Wind. And I'm sure a lot of people have ex-husband's name Gone with the Wind, probably the same name. And so I had no support in two kids. So I could get in my own way, but I didn't. And I think that was what was really important. I had to figure out a way to do it. And that meant I lived within my means. I had to have a job because I had to pay for the kids, but I worked night shifts. And you have to figure out a way to do it and it is hard. It's hard, hard work. So I worked night shifts, I had rented out a room in a rented apartment and the person that rented the room got free rent, but they had to be in the apartment when I put the kids to bed and I worked with my night shifts. And I started a company and this came from an idea about not having medical care in the future. I started a company that provided financing for medical care. So say in the future that you were at some point you needed to get financing for a hip replacement or in the case that became very common, people wanted financing for hair transplant, so for plastic surgery or something like that that is necessary, usually out of pocket. And that company started with probably a million dollars in the first year and I had to figure out how to raise money. And my thought as a young entrepreneur, I was a single mom two kids, I didn't go in saying I'm a single mom two kids, I'm tired, I had to get up early, I worked night shift. I went into everywhere that I begged for money, but the begging came on a very well presented. This is my business idea and I didn't talk about being a mom, I didn't talk about being a single mom. And I went to second hand stores, I bought a black suit and white shirts, I looked business like even though the last person that looks business like in a meeting and I learned to present to my audience, I studied my audience, I studied the bankers and I didn't give up a dime. So I didn't go into the banks and say you're going to get a piece of my business, I would go in and say this is how I'm going to operate my business and I'm going to borrow from you, I'm not going to borrow for any operating costs. And this is what I didn't ask them what they pay when we talk about negotiations. I didn't say this is what you're going to cost me, but I would present until I had a bank that bit. And that was 30 doors that were closed in my face saying you didn't have your competencies and you didn't have your competition documents, you didn't know your competition, you didn't know that you have to get money from somewhere. But I finally got smart in each one and the next time I went into a meeting I knew my competition, I had a little booklet that said this is my competition. And then the next time they'd say well you don't have a performer, you don't have any idea what you're going to do, your cost, the next meeting I had a performer. So I became prepared learning from all the times that the doors slammed in my face. And so that's how I started a business. So finally I had a bank behind me and built that business over 20 years, always starting out with a company called Medacard into back card and dental card and I finance and home improvement and payday loans. And I just kept expanding, but it was the same project. Product, it was one little widget. I loaned average $5,000 loan and I named it different names and I sold that to through 16,000 doctors. I sold financing to their patients. I didn't market to the patients. So I knew my distribution was the doctors. I just had to convince the doctors to offer my financing to their patients. And then started an insurance company at the same time that decreditors life and disability insurance, which I still own and operate that company and that is insurance for the loans. So I only had one widget. That widget had mass distribution and I had to figure out how to implement that and then put the insurance product on. I could only insurance too. And so and then I started to have websites that was to help people searching for questions about if I'm going to get a hair transplant should I get this kind of that and it would link to the financing for those doctors. So I started to help the doctors and then I started giving lectures to doctors on how to market the practices. And then I started to write books on my lectures on how to market your medical practice during turbulent times. That was around 2008, 2009 when we had the economic downturn. How to get on the internet and for doctors. How do you market on the internet? So I started to learn that my lectures were valuable but I was writing the lectures from the books from my lectures. The lectures and the books were not my money making machines. That was my marketing machine. So when someone writes a book, whether they read the books or not and they did, the books cemented me as a knowledgeable person and that sounds really silly but when you write a book, somehow you're the person that wrote the book. It can be blank pages. It's the only thing in it could say I wrote a book but I did write books and then that cemented me as a speaker. So you say where I'm going, Ryan, I was not that person. I became that person and then I worked off of that person to expand my brand or to, I guess, validate my brand. So my brand was a knowledgeable person in the field that I was lending money into and I expanded outside of that field into home improvement and payday loans but I was knowledgeable in the medical field which was my bread and butter and then I cemented myself as a speaker and then wrote books on the areas pertaining to where I was speaking at. So not necessarily all of them were for the medical industry. It could be the consumer industry but I wrote, ended up writing seven books toward building my brand. That was my brand development and that gave me what people would consider a credible voice and you had to get good at speaking. So I didn't just assume I was good at speaking because I probably wasn't as good as I could have been but I learned that if you did stand up comedy you could be a better speaker. So I went online and I did with I think it was second city. I think the name of it is so I went online and I found a place that you could do stand up comedy and I started taking in person stand up comedy and that helped me with my speaking skills because if you can keep an audience when you're doing stand up comedy and you've to keep them the whole time then you can do it be a better speaker. So during COVID I was home with my 3,000 children and my husband. Actually our family was more than the 10 people you were allowed in a house and so we got rid of the kid we didn't like but no not really but we were home with our family. I wasn't sad but I was home. And so I started to do stand up comedy on online courses and this was helping with my speaking because I loved doing lectures and with the lectures and with the speaking and with my profile increasing with my business I started I was starting to be asked to be on news programs and TV morning breakfast shows and I stopped leaning into the black suit white shirt thing too. I don't know why at some point I felt I was confident enough to not try dress like a business man or a banker and I never dressed in something that was sexy or come hither young man type of look. So I tried to just dress in something that was more me but wasn't trying to be too feminine. So not that we shouldn't be but that to me it was important that I didn't distract more than you can when you're a woman that doesn't look like a banker when you're in finance and things like that. But I started to be asked to be on morning shows and one of the morning shows the producer came up and said would you like your own TV show and so like yeah okay sure I didn't take that lightly because that's that elevator moment when somebody says would you like this never turn it down never say tomorrow when someone offers you something grab it recognize it and today in the the podcast and podcast world I actually look up at the people and if they are if I'm asked to be on a podcast or podcast or my PR person reaches out to somebody and they see I'd like you on I look at where I'm landing because it lives forever and you want to be on somewhere that not anywhere but credible you never say no say yes right away if somebody asks you to be with their podcast or podcast look up the person first and say yes right away because those moments don't come around again and that's your brand building on the internet right now is because people before you go into that next thing that you want to go into they're going to look you up on the podcast or podcast they're going to look you up not on the news streams anymore unless you stream your own old news programs because those don't live forever. Podcasts and podcasts do but when I when I was back to the doing the morning show with a breakfast show whatever it was I was asked to do a my own TV show and I ended up doing three TV shows and they were makeover some people so I take someone that maybe had warts on their face or something they didn't like about themselves and I would either get surgery down on them on camera or we would get dermatologic things done or at the beginning that was at the beginning of Botox and fillers after 2002 started it was about 17% market awareness then we would do Botox and fillers and it would be there. Ah look at that look at her lips are bigger it was interesting more interesting back then but now it would be more shaping or sculpting or something. I did three different makeover shows three different times and then out of the blue I was asked to do a show on being an entrepreneur and the producer called me and said and they're casting for another show why don't you go do it and I didn't know what the show was but I went down he said you've got to do this and it was a real housewives and I didn't know when I was auditioning it was a real housewives I am so not a real housewife and I mean I don't I mean I'm always this calm so it wasn't the one to you know bitch slap and do all this but I think they like the mix up of a reasonable person if you want to call me reasonable but I was also funny and so they they cast me for real housewives we did one season and then they ran out of money in Canada but from that in that period of time I sold my company not this insurance company and continue to be on the National Speakers Bureau continue to write books and just um during the time when I was running the finance company I also did my doctorate and my MBA my MSC I wanted to keep my brain going and that to me was important that I'm always learning always learning so what I say in a room isn't as important as how much I understand what's going on and I like to know even now I'm going to start in January um at Harvard doing AI and I want to understand what is going on and so for me I don't just say okay I got there I got my doctorate I got my master's of science it's like I've got to keep learning and that to me was really really important to um to be able to know have knowledge so I'm not going to stop there and the next step I did while I was doing my finance company was taking what I could and starting to buy real estate so I started a company's different ones that invested in commercial real estate and that to me was my bread and butter in the future the income I would have from that real estate after I did at rental income was going to be the um like an annuity so once those were paid off by the current renters after 25 years I would have an annuity and that would mean that the income would be coming in from the rental properties and I could live any life I wanted to so if the finance company never came to fruition or I never sold or anything at least I have real estate so we have about 14 properties worldwide that are real estate investments that have income earning properties and then I just thought when I'm buying properties I'm going to like the properties so I started to buy more beautiful properties and started to create this thing where I worked with people and had dinners at the properties and invited corporations in to um have the dinner so 150 people for dinner are one of our properties and they would get some seals would get to meet seals and like-minded people could meet and the corporations we'd bring in sponsors and they'd have a private dinner and then I take it up a notch and it make it a wild party not wild as in drugs or things like that but in our Vegas property which is 17,000 square foot penthouse we would have show girls serving the food we would have geisha girls at the fish tank serving sushi we'd have the chefs and the flare bartenders and we'd have people walking around with poker tables and you could put your drinks on the people's skirts and we'd make the parties really fun and we would only invite CEOs of companies and do them during conferences so you would bring in during the shopping conference um you'd have the CEOs of big companies and then Jeffrey Katzenberg does his parties at my place and he invites his people in and so and they're all private parties so I started to think there's something here and I would work always work with an organization that we're to organize at people but I'm expanding my network and then we have our different properties and different locations in Toronto and then we bought a castle in England so I have opened restaurants in the castle and we can invite people there and so I'm doing that so the same people that go to the parties know that I know how to run a party but in England we don't have the show girls instead we have back throwing and and things that people would do at a castle and the and the and the servers are dressed up in in uh nights costumes and things like that so you get morphed into a different experience so call it experience retreats so I turn the properties Hawaii Vegas British Virgin Islands um England into and Vancouver into different experience locations and so that was sort of an entrepreneurial mind where I'm utilizing the things what I've learned and how can I make that even bigger and then buying a castle was sort of a whim how can I make that bigger so I started to buy the properties next to the castle and I got cast for a TV show called Queen of the Castle going into its third episode now you might think that's odd but the Queen of the Castle is really a marketing tool for my castle and so this Queen of the Castle airs in seven countries but what better way to show what the castle is and then we opened up so far three restaurants in the castle and we're creating experiences and in our third season we're doing all these wild things that people do at castles like uh we're doing a bike race around the castle we're doing and we're actually registering that in the UK and so we start six months ahead and do a bike race and we just did a Christmas special and it's interesting to work with different networks and different producers and distributors in different countries because they want me to lean into normal and I keep asking them to not have me lean into normal when you're too normal you don't differentiate yourself so when you try to be status quo or something you're not you're not differentiating yourself and it takes a lot for me to tell the networks to let me be myself because it's more interesting than me trying to be who they envision I should be how I fit in front of the camera what the lighting is let me be myself and they'll say things like your hair is a mess and I said but my hair's always a mess let me be myself and the very first time that we started filming I put on a helmet when we started on the construction of the castle and I put a tiara and I glued it I did it myself I glued it onto the helmet and showed up for the scene and they're like the construction hard hat with a tiara attached to it in a gown and they're like and and I'm like just trust me it's more funny if people see me doing construction and then they just started leaning into it and so they got to drive the the backhoe and the do I work the crane and always in a gown and always with a tiara and then I'd match my hard hat I found this place in Australia you can google it you can buy and you can design your own hard hat and then I'd blink it up and go on Amazon I get the bling and blink it up and I put like a whole blinked up hard hat on and before you know it became a signature and the and the producers and the distributors are fifth season out of LA that distribute the tv show they're going bring it on and so it's really fun because you take something which is a show about construction and add the humor so we have nights in shining armor all through our castle and I set them out to where like almost like a car dealership and had them painted pink and green and orange and and it's interesting because the castle also gets latched for real weddings not on tv and some people don't like all the nights at least we can move the nights out of the way because they get offended I don't know why anyone get offended by a pink night but the they don't like it and but that's a good thing because the stuff that's that's nailed down you I'm not offending anyone but all the other stuff we can offend people and so that's a little bit about grand building because the if you are going to do something you should be realizing that you've got a very big audience out there and who your audience is and to me the audience is the people that are watching your show Ryan that's an audience there's somebody that would say you know she's interesting you know maybe I'll look up her castle or maybe I'll look up her show but if you're not interesting enough they won't do it and then the bankers when I go into the banking to fund my company I had to realize that they are a big audience for me like I have to know my stakeholders and everything you do you know your stakeholders you can be an entrepreneur but if you don't have the money to set up whatever you're doing and then you don't understand that when you go out there and you you're trying to sell whatever you're selling who your audience is and your voice is a lot of media your voice is online because they're going to say who you are yes there's a guy that comes to some of our dinner parties in Vegas and he started a company called liquid death I'd be ever heard of that right so I'm I'm going let's liquid death thing I actually called him up one time and this is sort of a thing that I think is important he is brilliant and I called him up and said I want to talk to you and I want half an hour of your time I want to know how to do it I didn't lie to him I want to know how do I do this I don't do I'm not very good Instagram and TikToks I can't stand doing Instagram and TikTok to be honest I don't like it but you know when you're building a brand you have to do it so I asked for half an hour of his time but I researched him and I thought this liquid death thing and then it's just water and it's not even special water it's not like from avion or something like that it's water do you know what liquid death is it's marketing they know how to market they have these brilliant ads and I'm not promoting liquid death I really am not promoting it I'm drinking there I'm drinking sand pelagrino I'm not promoting liquid death which is also good but but the the liquid death is a mark marketing genius they have a bus driver driving a bus drinking liquid death out of a can and the kids are getting on the bus which means that you know you're drinking water and it's good and it's pure or something like that it's so brilliant anyway I asked one of the founders to for half an hour of his time when you find someone interesting ask them for half an hour of their time and tell them the truth don't ask them for half an hour of the time because you're interested in the liquid death water or how they market it and then ask them for money be truthful ask them what you want tell them the truth what you want do you never never meet someone and say I want you to invest in my company or something like that you lose them right away you've just lost trust anyway I asked to meet with him and then sit up what do I do like I want to reach a larger audience and I'm not good at it I can't stand doing doing Instagram and TikTok so I do funny videos which don't always come off as funny but I don't actually do videos of really who I am so who I am would probably be a hippie in a bathing suit on the beach in Hawaii with my children but the way I come across on Instagram is somebody who likes to do skits and dress in a gown and wear a helmet with teara or something like that and so I like to have fun on Instagram and he said keep doing that make it shortens the sink but do TikTok and he said TikTok's where it's at I don't like TikTok it's kind of a mean audience and it's not they're not very forgiving Instagram is more forgiving but at the time I mean I've been bashed so much online that it's very difficult for me to go online because you want to retreat but he did tell me to do TikTok and be succinct and grasp your audience in the first few seconds so that was probably the best advice that anyone had ever given me about going online and it doesn't have to be long and you know you can look at all these videos but that was probably the best thing that he ever that I ever learned so I looked at him I didn't look at him and say how do I make water or how do I market water how do you market and that was very good for me I noticed my Instagram my TikTok went farther immediately so I started measuring how I was doing I did retreat when I started getting bashed because people don't know my humor and they take me seriously but what I did and I've learned to do is lean into it so if you know you're being good and respectful and somebody is wrong about you lean into it make fun of yourself like lean into the person you are don't lean away from it and it's um I just thought owning it but when you come from your soul and your values you're not really doing anything wrong and the Instagram it's their bots they're mean but you do have to lean into that to market yourself so that's that's my entrepreneurial journey but in all of that I never made an excuse that in all of that I never said to you my divorce my first husband gone with the wind I was a single mom I ended up having four more children I ended up taking in more children because I ended up helping a girl that had a face cleft face and had to have surgery she was born without a face and someone had reached out to me quietly I had funded her to come up to with the time Toronto to get surgery because they couldn't handle it in Ethiopia and they found surgeons in Toronto and then her mother and her ended up living with me for years I still look after her and I ended up really seriously in our house my mom had fallen and broken her neck and lived in our dining room because she couldn't walk so we had put the wheelchair in the dining room in the main floor we were renting a house at the time we didn't own one we had six kids and we brought in the Ethiopian family mother daughter so we had a big household and I was I wasn't doing bad I was buying real estate but we didn't own our own home and to me the real estate was the investment for the future our home our rental home was really a nice home for the kids and so our money went into the future and we put our kids in private school that was our priority we didn't we weren't we were building our future wealth but we weren't spending our current money we were investing forward investing in growth in businesses and the money that I made in my businesses I invested back into growth I didn't invest in buying a Ferrari I didn't invest in designer outfits and when I did housewives they started asking who my favorite shoe brand was I didn't know what Christian Lugaton was I didn't know what Valentino was I had no idea like why are you asking me my favorite shoe brand it's like black and like you know like like black shoes black truck they wanted me to dress in gowns and I was like why and so it was as much as it looks glamorous I don't feel glamorous on the inside so it's almost humors in the time which I think is important for entrepreneurs when I was in finance I also joined organizations that I didn't feel I was I fit in but they would have me so as I became a delegate with the Ontario Economic Summit and I was invited to join the G20Y and sat on the finance and banking committee not right away but after a period of time and I started to have a network of a larger reach of people and realized there's a bigger world out there and I would come away from these conferences and something would click that someone would say and it would I could apply it to my own business and so that's where I got the notion of being around like-minded people but new like-minded people not your same circle and you learn so much about business and you can ask the one question like how do you incorporate AI into your business or HR is always the question how do you handle people how do you handle people remotely how do you handle people during COVID how do you handle people in general um but I expanded my network and even to this day in my phone in my contacts if somebody says to me something personal about themselves I will note it right away under their name in their contact list in my contact list and if they don't call me and they call me in a couple years I'm looking like oh you had a baby how she must be three years old how is little Lucy and because I'm looking at my contact list and to me it's important because my brain doesn't remember everything but it does in my contact list and back it up in the cloud too but but I have that contact list ever expanding and I do reach out to people always with honesty of what I why I'm reaching out and I do keep in touch with people and I do follow up and say um would you what I'm going to introduce you to this person and I do follow up and I don't introduce people to people that I'm doing a favor to the person and not the other person there has to be a mutual introduction that they're they're going to enjoy each other because you're just handing somebody a lot of work otherwise so it was brand building while I was building businesses and leaning into who I am and not an excuse when that standard comedy thing I got asked by six children's hospital in Canada to do a standard comedy competition which made me fall in love with standard comedy and made me join an organization in the UK the Bill Murray studio and started doing standard comedy with amateurs where they make you do it in a bar at the end and and I just fell in love with standard comedy because I was forced to do it but then I thought what do I you talk about when you do standard comedy and I real I would start to do the comedy in person and I would joke about all I don't I will cop and I had a bad day and I didn't feel like I looked very good and feel out of shape and then they would say to me and you don't look out of shape so why would you talk about being out of shape if you went out and you were you looked out of shape then that's okay and then so I started to lean in to who I was and that was a single mom with six children and and an irritating husband and being married forever and that my comedy was my life and so you realize that life is actually pretty funny and if you lean into who you are it's funnier and you have conversations with the people be who you are it's funnier like you can't copy someone else's comedy but you can be funny just who you are so the comedy aspect to me in my life is really important so in my bank conversations with my daily conversations and the dinners humor is so important and I wrote another book called if you don't laugh you'll cry and and I think that's important my my mother always told me that I wasn't funny that only people I paid for me funny but I didn't pay people to go to my stand-up comedy so that she's wrong and my sister always told me that I was not funny that I think I'm funny and I say what people laugh at me and she said no they laugh because you laugh at your own jokes and then they think it's funny that you think you're funny but you're actually not funny they're laughing because you're not funny like well that's actually funny you think that so anyway I have fun with life and with humor and I've done that the whole way along not taking myself too seriously but taking my actions very seriously and and then being who I am and but in the right place so I know my stakeholders I know the bankers don't want to listen to my woes about six seven children at home and my mom in a wheelchair and you know they don't want to hear of that stuff they want to hear how I can make the money a little tip with bankers in Canada October 31st is the bank year end so I I would always call my banker and say let me know if you want November 1st or October 31st to to negotiate our next contract because if they met their quota for their bonuses they would want November 1st so it would go into the next year and if they hadn't met their quota they wanted at October 31st I didn't say because of your bonuses I would just say do you want November 1st or October 31st and so no the stakeholders of your stakeholders no their agenda because nothing wrong with people making money off you but just learn how they make money off you and feed that everybody's got to make money so I would understand how the how do the bankers how do they get compensated with my production companies and with the distributors how do they make money and I learned that the more countries that were in with the TV show the more money everybody makes and so when we showed up in Nice get the film festival at MipCom I called up the producers the distributors fifth season and said I'm going to bring drag queens with me and they said and you're crazy and I said no I'm queen of the castle I'm bringing drag queens and they said you can't do that it's MipCom said trust me no one knows who I am but they'll notice me if I have two drag queens and they're like bring on the drag queens we walked to MipCom I was flanged in a gown with a tear on with two drag queens and we handed tear as out to everyone by the end of the red carpet that was five minutes on the red carpet by the end everyone knew who queen of the castle was so if they didn't know there was just a crazy lady walking with two drag queens through Khan but it was it was you need to get attention in this very noisy world but in a good way and so I leaned into who I was which was the queen of the castle I leaned into my humor I leaned into my entertainment and that doesn't mean that you have to be that person but that's how I lean into who I am because I don't want producers or directors to tell me to be something else because they'll say things to me like finish your drink your night off with a scotch and a nightclap cap and I'm like but I don't drink scotch and normally I drink water out of the bottle I'm just being polite but I'd rather drink wine out of the bottle than the glass because I'm a germaphobe and I go like germs so I'd rather drink a bottle so it's really hard to sometimes let people be yourself