Mentioned On
Episode Mentions
Skin Anarchy · Apr 7, 2026
Color, Culture, and the Future of Sustainable Beauty with Nour Tayara of AORA Makeup
“Referenced as example of successful aluminum beverage brand proving market viability of aluminum packaging”
Passion Struck with John R. Miles · Mar 26, 2026
How Beliefs Shape Behavior, Motivation, and Resilience | Nir Eyal — EP 746
“Case study of belief-driven product success; sold 150,000 cases in 8 weeks by leveraging expectation loops and branding despite selling commodity tap water”
Founder's Story · Feb 19, 2026
The $2.8B Brand Builder Explains Why Your Marketing Is Failing | Ep 311 with Bill Harper Co-Founder of BrandBossHQ
“Highlighted as example of non-innovative product (flavored water in cans) that scaled to $1B+ valuation through irreverent, edgy storytelling and brand positioning”
Better Offline · Feb 18, 2026
Hater Season: Caleb Wilson, Juniper and Arif Hasan
“Energy drink company that released AI-generated Super Bowl ad acknowledging AI generation as marketing tactic”
The Dave Gerhardt Show (from Exit Five) · Feb 17, 2026
How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
“Rippling customer featured in marketing content examples”
Finding Peak w/ Ryan Hanley · Jan 16, 2026
From Single Mom to Queen of the Castle: Ann Kaplan Mulholland
“Water beverage company mentioned as example of brilliant marketing strategy; founder provided advice on social media and audience engagement”