Mentioned On
Episode Mentions
Passion Struck with John R. Miles · Mar 26, 2026
How Beliefs Shape Behavior, Motivation, and Resilience | Nir Eyal — EP 746
“Case study of belief-driven product success; sold 150,000 cases in 8 weeks by leveraging expectation loops and branding despite selling commodity tap water”
Founder's Story · Feb 19, 2026
The $2.8B Brand Builder Explains Why Your Marketing Is Failing | Ep 311 with Bill Harper Co-Founder of BrandBossHQ
“Highlighted as example of non-innovative product (flavored water in cans) that scaled to $1B+ valuation through irreverent, edgy storytelling and brand positioning”
Better Offline · Feb 18, 2026
Hater Season: Caleb Wilson, Juniper and Arif Hasan
“Energy drink company that released AI-generated Super Bowl ad acknowledging AI generation as marketing tactic”
The Dave Gerhardt Show (from Exit Five) · Feb 17, 2026
How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
“Rippling customer featured in marketing content examples”
Finding Peak w/ Ryan Hanley · Jan 16, 2026
From Single Mom to Queen of the Castle: Ann Kaplan Mulholland
“Water beverage company mentioned as example of brilliant marketing strategy; founder provided advice on social media and audience engagement”