Know Your Gear Podcast

Another Pedal Co. shrinking its size and going direct

126 min
Apr 28, 2026about 1 month ago
Listen to Episode
Summary

Phil discusses PRS guitar finishes and nitro lacquer durability, analyzes Mythos Pedals' shift to direct-to-consumer sales and staff reduction, and explores the broader industry trend of manufacturers bypassing dealers. He also announces the discontinuation of his Black Stock pickup brand in favor of a partnership with DiMarzio, and reviews the new Marshall JCM 800 Synergy module.

Insights
  • Direct-to-consumer models are becoming viable for brands with established audiences; customer relationships matter more than product inventory in modern music retail
  • Small music retailers must pivot to used gear sales to compete with online direct sales, as new product distribution is increasingly controlled by manufacturers
  • Content creators and influencers are undercompensated relative to the sales value they generate; many creators operate at a loss on gear review content
  • The affiliate commission structure incentivizes direct manufacturer sales over retailer partnerships, fundamentally reshaping music gear distribution
  • Boutique pedal and guitar companies can sustain operations with 1-3% conversion rates from small engaged audiences rather than broad dealer networks
Trends
Manufacturer direct-to-consumer strategy adoption accelerating across guitar and pedal industriesDecline of traditional music retail dealer networks as brands build direct customer relationshipsShift toward used gear as competitive advantage for small music retailers against online direct salesInfluencer-driven sales model becoming primary customer acquisition channel for music gear brandsConsolidation of music retail around mega-retailers (Guitar Center, Sweetwater) and online platforms (Reverb)Tariff-driven price increases creating consumer resistance and shifting purchasing toward used/vintage gearStrategic partnership model emerging where manufacturers maintain select retail partners while going directContent creator economics becoming unsustainable; many creators subsidizing gear reviews from other incomeBoutique gear brands prioritizing audience engagement and podcast/live show formats over traditional marketingSynergy modular amp ecosystem expanding with premium modules commanding price premiums for additional features
Topics
PRS nitro lacquer finish durability and acrylic undercoat technologyDirect-to-consumer business model for pedal and guitar manufacturersMusic retail disruption and dealer network declineUsed gear market as competitive strategy for small retailersInfluencer economics and affiliate commission structuresTariff impact on music gear pricing and manufacturing location claimsSynergy modular amplifier ecosystem and Marshall JCM 800 modulePickup winding and DiMarzio partnership announcementGuitar humidity and environmental protection best practicesChorus pedal trends and Boss CH-1 pedal popularityTransparent overdrive pedals (King of Tone vs Duke of Tone vs Prince of Tone)Direct mount pickup installation and modification techniquesHollow body guitar pickup selection and PAF-style preferencesEpiphone Futura guitar release and feature analysisContent creator sustainability and video production economics
Companies
Mythos Pedals
Announced shift to direct-to-consumer sales model, downsizing from 5 to 3 employees, discontinuing dealer network
Fender
Discussed as leader in direct-to-consumer strategy with affiliate marketing and social media engagement
PRS Guitars
Switched to nitro stylios lacquer with acrylic undercoat in mid-2020; discussed factory tour and finish durability
DiMarzio
Partnering with host to produce Northern Lights pickup under DiMarzio brand; made in USA in Long Island
Sweetwater
Discussed as strategic partner maintaining presence on Reverb despite owning Gear Nuts used platform
Guitar Center
Referenced as mega-retailer with strong used gear program competing against small dealers
Reverb
Platform where customers gravitate; even Sweetwater sells on Reverb to reach customer base
Synergy
Released new Marshall JCM 800 module with three preamp tubes at $449; owner discussed pricing strategy
Marshall
JCM 800 module released through Synergy partnership; compared to studio classic amp
Boss
CH-1 chorus pedal and TU-3 tuner discussed as go-to products; Waza Craft versions mentioned
Epiphone
Futura guitar release at $899 with flip-flop finish and stainless steel frets; planned review video
High Voltage Guitars
Small music store owned by Mythos Pedals; sells Two Rock, Novo, and other high-end boutique gear
MXR
Manufactures Duke of Tone pedal in conjunction with King of Tone creators at $159
Strymon
L Capistan tape delay pedal discussed as preferred delay for overdrive sounds
Ibanez
DL10 digital delay pedal used on pedalboard for clean sounds
Kiesel
Delos guitar discussed regarding Fender strap pick card compatibility issues
Crimson Guitars
Sent guitar kit in 2020 for charity build video that led to pickup sales and Black Stock brand creation
Cortech
One of largest pickup manufacturers; owner offered to OEM Black Stock pickups
Cyretars
Owned by Kyle; one of largest pickup manufacturers offering OEM partnership
Novo Guitars
High-end boutique guitar with Mastery bridge and superior tremolo system discussed
People
Phil
Podcast host discussing gear industry trends, business models, and personal experiences in music retail
Josh Scott
Quoted discussing consumer behavior: people buy pedals based on pictures without hearing them
Michael Nielsen
YouTube channel that influenced host's chorus pedal preferences; created Marshall JCM 800 module video
Lindy Freyland
Instagram content creator who repairs and rewinds vintage pickups; referenced as example of pickup restoration
Sean
Works with host on pickup production and shipping; continues shipping Black Stock pickups post-discontinuation
Shana
Host's wife; manages business operations, listens to podcast content, provides feedback on business decisions
Quotes
"It's because they use an acrylic like to fill in and then the Nitro goes on top of that. And what that does is it allows the Nitro to be a little bit more durable."
PhilEarly in episode
"Really all it matters is customers. It's not product. If you have customers, you can find product. But if you have product, you can't always find customers."
PhilMid-episode
"We live in an interesting time where someone will see a picture of a pedal. That's it. They don't even hear it. They don't know anything about it. They just see the picture and they just click on their phone and they buy it."
Josh ScottReferenced by Phil
"Do what you're supposed to do, build relationships with your customer base, keep unique product in, you know, do it. Make me want to come and buy from you."
PhilAdvice to small retailers
"There's no such thing as free gear. There's no such thing as a free lunch."
PhilDiscussing influencer economics
Full Transcript
The Know Your Gear podcast. Everyone welcome to the Know Your Gear podcast on April the 17th, 2026. So everybody had a fantastic week and is ready for some guitar fun. Okay, so last week I was asked about PRS finishes and the question was why if PRS switched to Nitro Stylios Lacquer, which they did officially, maybe unofficially, they switched in mid-2020 to all core NS2s, okay? So that's how you know. Some of you are going to be like, well, how do I know if I know the Nitro? Well, they have lacquer finishes on some PRS models, you know, before that date, but all USA PRS guitars cores and S2 switch about mid-2020. And so think about past July. So if your guitar has a manufactured date past July of let's say 2020, you're pretty sure that it's going to be a Nitro Stylios Lacquer finish. But the question last week was why if they're Nitro and it's been basically five years easy now? Why are so many of them looking so great? Well, they're not coming, they don't crack or finish. And I said, hey, I have a friend who would know the answer to this. And I reached out to the friend this week and he gave me the answer. And he basically said it's because they use a acrylic like to fill in and then the Nitro goes on top of that. And what that does is it allows the Nitro to be a little bit more durable. So there's going to be less cracking. Now this is a very layman's explanation of this. He sent me a long detailed one and it was just a little too much for me. I was like, okay, we just need to know why it's not doing it. It's because the fact that they put this acrylic undercoat finish on the guitars as essentially to fill in gaps, fill in, seal it, and then they apply the Nitro Lacquer or the Lacquer to that. So that's why it doesn't sink. The Lacquer doesn't sink and it doesn't crack as easy because it's on, it's a multi-finish. And that would also explain, like I said, when I was there and I was asking them why are they able to get the guitars out so fast? Because when they were showing me the factory tour in the US and going to the guitars, one of the things I noticed was they were able, after painting them, to get them in about half the time, just approximately, the Gibson gets the guitar out because Gibson spends a long time with the finish curing and they said, it's because of trade secret. Well, apparently that's part of the trade secret. So that's how they do it. So that's why you're not seeing so many relicky, worn-in, pure-esque guitars. Which is interesting only because I'm pretty sure, in fact, I'm very sure that my 2013 P.R.S. Mira Corgatar is Nitro Lacquer because I think that's what they did on those. And mine is relic to hell. It's been beaten and abused and chipped and it doesn't have cracks in it. I'm looking at it right now. But it has been beaten and abused. And I have played the hell of it. Like I said, I had to refread it. I refread it. It was stainless steel frets. I want to say in 2019, probably 2018 is when I wore out the factory tour. I had to refread it. I decided since I got to refread it, I'm going to go stainless steel. I don't want to have a refread again. But I played the guitar so much. In fact, it still gets so good. It's in the top three rotations of my guitars this day, but it used to be my main guitar for, well, for 2013 because I bought it right in 2013 is when I got it. So you figure if I did it in 2019, so for six years I was abusing it. So all right. So that's a follow up to that. The next one came from Deja, Deja YouTube. That's funny. It says mythos pedals just announced it will only sell direct now, downsizing and focusing even more on high end boutique gear sales at high voltage guitars. Smart move in your humble opinion. Well, let's discuss that because it does fall in line with what we've been discussing for the last six years here on this channel. So if you didn't see the announcement mythos pedals, which also has a small music store called high voltage guitars that sells like two rock and Novo and some other high end up here. Ask now, right? So PRS guitars. They have decided to go consumer direct now. So no more dealers. So they've already notified the dealers. Hey, we're done with the dealer network. We're going to go direct sales to consumers. And also that meant unfortunately downsizing their staff. So I believe they had, I believe like five employees or something like that. And so now it's just going to be, I think just three people possibly like, you know, so that's it. So they've definitely, you know, think of this, they've really cut it down. So and they're going to focus on obviously doing direct, but also the store and other things like that. And so there was some discussion. I saw them, I listened to it in the background, what they were talking about. I thought it was yesterday, but why do I think it was today too? I don't know. I don't know which one it was, but anyways, well, couple of things. So let me, I'm going to give you some, some, some, some insight on some stuff and then I'll give you my, you know, my, what I think of that their particular situation. So like I said, we already know what this is going. I've been talking about Fender going direct and Fender has definitely ramped up the going direct with the fact that they are engaged in social media now and they're paying affiliate clicks. So for instance, whether you realize it or not, affiliates have actually grown to YouTube now. So eventually what I think is going to happen and this is going to get sidestepped here is everything will end up like a tech talk store. In other words, your influencers are going to make any money on YouTube. It might end up like tech talk and Instagram where you got to sell crap. So it's going to be like everything's going to feel like a QVC. And you know, it's going to be like, I mean, it's going to be me talking and going, but also click link. If you want to buy speaking of mythos guys, click the link to buy a mythos, you know, it's going to be like that. Because right now, anytime I type anything into the description of a video, AI immediately finds that product and puts a link for it for you guys. And of course, and then it's just luck of the draw for me. So for instance, if you were to buy that direct from Fender, I get paid the highest commission. If you get from guitarist, they don't get the second highest commission. If you get it from Walmart, I think I get the third highest commission. And if you buy it from Sweetwater, sweetwater pays the least. And it just, it's random and or I can go in and manually do it, but a lot of it's just random. So direct is definitely something everyone's focused on. It's because of the fact that I've been saying this for years. Really all it matters is customers. It's not product. If you have customers, you can find product. But if you have product, you can't always find customers. That's just a fact of business. It's business 101 mythos has customers. They have a Friday show. If they are converting like I convert, which I don't really have a whole lot of product to sell anything close to my stats, they don't really need anything other than their live show. Are there whatever, is it live? They're whatever podcasts, they just, they're talking to an audience. They're talking to an audience of let's say 1500, 2000 people, 3000 people. They just convert 1% of that. They're doing something. And this is the, this is really like I said, it's just the future, right? Going direct to consumer. It's why I've been telling small mom pops and this is where, you know, think about what mythos is doing at this point. Now there's a lot of discussion. They talked about chasing their joy, you know, happiness and you know, stress and this is better suited for them. And that's hard for anyone to judge. How do you judge, you know, tell somebody, no, you should do something, you know, that you know, you don't want to do. But the problem is that we really got to think about the fact that look, they're really, they, there was dealers that was getting product. Those dealers now have less choices of product to get. There was people who were employed making pedals and now there's people not employed. So those are downsides. Now it's not necessarily anyone's fault. I'm not saying that. I'm just saying that's the downside. We should address that. The point that I'm going to make is what I keep reiterating with the small dealers, the small businesses that watch this show on Friday, get away from selling as much new product as possible. Go to used. This is going to be a side rant, but it's an important rant. Look, I've said this before, it used to be a brand major store. That's not the case anymore. No one walks in a store and goes, oh, they have Fender. So therefore they're legitimate store anymore. Consumers are in there to either loiter or spend and either way, if they're loitering, who cares? And they might be potential new customers in the future, but if they're there to spend, they're there to spend. You know, somebody tied in a diet, a question, this is going to be a little all over the place. Somebody asked me a question about when I had a store, was it tough competing against Amazon and stuff? I remember specifically helping a young man and his mother with a $99 amp. And at the time we had six, six different models. We had a Fender, we had a Line 6, we had a Marshall, we had a Vox, we had a Peavey, right? And we had a Roland, okay? $99 amp. There were six choices. Why that matters is because there was a time when you walked in the store, if you had $99, that was the only amp you got. And that's when $99 was a lot more money. And so six choices. I went through each one. I demonstrated, the kid didn't play guitar, so he was learning guitar. So I demonstrated each one and went through every single detail with mom. Look, this one has chorus and reverb and all the effects. This one, I think will last longer. I was obviously talking about the Roland. This one has a brand name, you know, Fender, who doesn't know this? This one has, you know, a way to plug Bluetooth, not Bluetooth, you know, an 1-inch cable into it and have music go around. And the mother would know, like, just laughing because I'm trying to have my head just thinking about what she did. She leaned right over. After about a 20 minute, 30 minute demonstration, she took a picture of the one she wanted and then she said, she's on her phone. I thought she's like, oh, she's texting the husband, I guess. Okay, you know, hey, I'm a husband. You know, sometimes you're like, hey, should I get Billy an amp? And she goes, okay, thank you so much. She didn't know I owned the store. I think she just thought I worked there. That's kind of probably how I come across. And she said, thank you. I just ordered it on Amazon. So anyways, what's my point? My point is, in a music story, it would have been a lot better if I had a used amp because that's something she couldn't have compete with. In fact, think about this, ties into another subject. Somebody was asking me if Sweetwater has their own selling, you know, the gear exchange. Why do they, if they have their own used selling platform, why do they sell their gear on reverb? Customers, that's where the customers are. So if you guys don't know, Gear Nuts is a reverb store that is owned by Sweetwater. So Sweetwater even sells on reverb. Why? Because that's where the customers are. Again, the customers are all that matters. I know this because I sat in a store with half a million dollars with inventory, twirling my thumbs, watching my bills just skyrocket as no one walked in the door. I can tell you what I would rather prefer. If you give me a customer, I can get on the phone. I can get the customer what they need. I can find a way to make something work. When I don't have a customer, I don't know how to, I can't, you know, you just can't pull that out of thin air. So like I said, Sweetwater can't even do used and Guitar Center, Guitar Center does used and I think they do use really well, but you can, you can niche them out a little bit too. You know, a couple of my friends who have music stores right now that I talk to, I don't know why they do this, but it drives me nuts. And my Guitar Center gives me 60% of what they take, they buy from me or trade. And you guys are giving me 50. You should match Guitar Center. You should do better than them. You should, you know, get the nice stuff. And they're like, why? Because they're like, ah, you know, we don't want to buy everything. But I'm like, that's, but you understand, don't let them gobble up this last bit of market you have, which is used because as I've told you guys, you know, I met a guy in the parking lot to buy some expensive guitars. Imagine in your head, you know, meeting people now, it's getting more difficult to meet people in parking lots to make transactions. It's pretty dangerous out there. Where the city I live in the police department lets you actually meet in front of the police station and do exchanges. So it's a little difficult. There's a lot of scams on the internet now. There is a lot of crazy people flipping gear on the internet now. There is all the problems we all know about selling music on the internet. So you can imagine, I think there's opportunity for some of us to walk back in music stores to the mom pops and go, wow, that's a really cool Maine, Mexico strat for $5.99. I think I'll buy it. It's, you know, it's when I played, it's used, it's the opportunities here and I make the purchase. So like I said, my little passion and speech to you, small shops is you need to focus more on the use gear because I'm telling you, you know, Mythos is a small business who is supporting small businesses and now they're not in those small businesses anymore because like I said, direct consumers so easy, especially with Mythos and this goes back to Mythos now. Ready? What I think is happening is regardless of what they said, which a lot of it made sense to me, I think it's just as easy as this. They have the customers so they don't need anybody else. Why? Let me give you a perfect example and I'm going to let something out of the bag right now. So that's just how it goes. This is a story I never told. So I'm going to tell the story and then explain the nothing and then explain my point. This is going to illustrate my point, I think, beautifully about customers versus product. So years and years ago, 2004 or five, I'm going to say 2005, a customer brought a guitar for repair and I usually had a guy that I went to for rewinding pickups. In other words, when a pickup was broken, you know, kind of like what Lindy Freyland, sorry, Lindy Freyland does on his Instagram where he, you know, takes apart old pickups and fixes them. I had a guy who'd fixed your pickup and I had a customer drop off a guitar and one day the guy just was out of town for a couple of weeks. The situation got tough and I needed this pickup fixed. So I decided to do it myself. I just taught myself how to do it. You know, as you know, YouTube didn't come around until 2006. So this is really pre-YouTube. I was on websites late at night and forums reading like, how do I wind it? What do I do? Like, how did general idea and I just started learning to wind the pickups. I wound the pickup, I reworked it, I reworked it, I probably put, you know, 10 hours into something that probably is not kind of feasible financially. Fix the guy's pickup. The guy got the guitar, the guy was happy and he was super happy. Here's what happened, unfortunately, to the person that I used to source that work to. Now I got to keep the money so it didn't make sense to me source it to him anymore. I could just do it for myself. So it was another thing that I would just do myself, fix pickups or wind pickups. And over time, I wind pickups and then eventually a friend of mine who was winding pickups, one of his I liked, he stopped making it and I asked him for basically the formula and I started making that one. I started modifying it came up version myself. That was something I was not interested in doing. I got to tell you, I'm not interested in making pickups, just like I'm not interested in doing a lot of things. Now I have enough to do with this gig. But what happened in 2000, I want to say 2000 and we can probably look, let me tell you the exact timeline. So we were talking because I want to say if it's 2000 or 2001. Okay. What am I saying 2000? I'm sorry, 2020 or 2021. Okay. So hold on a second. This will come up and help me. So okay, try this. I got to try another shirt. I should have had this. Oh, here it is. So it was five years ago. Let me click on it. Pause and the date. Come on. What's the date? The date was September 10th, 2020. Okay. So take us back to like March of 2020. Think about this. I want you to think about something. March of 2020, flatten the curve. I'm not even kidding. That's exactly when, if you guys don't remember, that's exactly when it happened. I know I'll never forget flatten the curve because my wife and her mother were in California and they were locking down the state and they had to get on an emergency flight and get home. And then because even though her mother lives in a different state, she had to stay with us for two weeks for the quarantine. So good thing I like my mother-in-law, huh? So anyways, this is the important part of this. So March of 2020, Crimson guitars reached out to me and they said, hey, we would like to do this video. You had done one in the past. We built a kit. We want to send you a kit. We're going to have a bunch of influencers or YouTubers build kits and then you can sell them off and raise money for charity. And I thought, oh, that sounds great. And then they didn't get back to me. And then in June, right? June, they sent the kit. So this is much different than March. And so when June showed up, this is not at that time, it's not like now where my shop is air-conditioned and nice. At that time, my shop was in my garage and it was not air-conditioned. And I didn't really know video skills like I do now. So I didn't know that I could overdub later. I didn't think that way, like film and then overdub or whatever. And the reason that's important is because I couldn't run any kind of AC or cooling or even open the doors to the garage. In June, it was 110. And it was 110 in the garage. Let's just say that it was 110 in the garage. So when I was building the guitar, if you guys remember the guitar, we built it and sold it. We had paint Huffer build the guitar. I was going to refread it with Stanis Del Fretz. That's the thing I like to do, refread guitars with Stanis Del Fretz. And what happened was I refreaded the whole guitar. I did the video, I put the bridge on, I'm assembling the guitar, I glued the neck in, I'm doing the whole thing and I'm doing each day. But the day I did the refread was normally I knew to get out of the garage by 10 a.m. But instead I was working and working trying to get through this and it was one, two and a clock in the afternoon. It was like I said, at least 110 sopping sweat, just like I'm going to die. Okay. There's no air movement and it's 110 at least. And anyways, I go upstairs, I shower, I go back, I grab the, get the SD card and there's nothing on the SD card after the first couple of minutes because the camera overheated and turned itself off. Anything else I didn't know cameras did. I was new to cameras, I bought a camera and so I had no footage of the Stanis Del Fretz. And so I thought about, you know, how can I do this? Can I pull a couple of frets and then refread those frets and then show that in the video? And I was a little worried about chip out in the fretboard because I glued them in and I was worried about like, you know, enough footage of this stuff. I didn't know what to do. So I was a little stressed because I was like, you know, this is the main thing I'm doing is guitar. It's a kit. I had it painted. I put a bridge on it, put tuning keys on it. I glued the neck. I'm doing the setup and really the refreads the big deal. So I thought, well, why don't I wind some pickups? So I wound some pickups for that guitar, some special ones. And I put them in the guitar. And that was also it solved the problem because I could wind the pickups in the house. So where the AC was, which is important, I made the guitar, we auctioned it off. And as you can see, the video went up in September. That's the timeline. What happens next is I started getting emails from people, Hey, I really want to buy your pickups. Hey, I want to buy your pickups. Hey, I want to buy your pickups. I don't make pickups, but you understand it's also 2020 and the world's ending. We just got toilet paper again. And I'm thinking, I don't know what if this, you know, what am I going to do? You know, I can't do repairs because we're not doing face to face anymore. And YouTube's, I'm like, I don't know. I didn't know there was a guitar boom, like that ended up happening. And then actually was the highest, the channel, you know, the channel, channel took off again, actually. But the important part of the story was I started selling pickups. Then I decided, well, I better name these pickups. So I named the pickups and I started a brand. And, and a lot of you guys know that's the black stock brand. We built a website and then I tried to hire people, which never worked out. And then eventually just recruited my wife and Sean and I would make the pickups. A lot of you watching today probably have them because we sold thousands and a whole time not wanting to actually make pickups. And then as you can imagine, when YouTube took off again and I was making lots of content and everything was fine, it would became a horrendous endeavor to do this back and forth. I hope this gives you insight into actually this mythos arrangement. I'll see, I'll tell you why in a second. So here I am. And I have all these people who want to buy the pickups. In fact, in fact, every time I'd mentioned the pickups, we sold out and we would take back, we take back orders and that's all I would do for a week or two is just make pickups. I couldn't even make content. And so we went this way for a while until I eventually decided this is just no more. So just let me tell you this is why I said this announcement is way too early, but I'm just going to give it to you because I think it makes sense. We've decided to disband the black stock brand. So the black stock brand is now what we call officially shelved. In other words, we're not selling it off, but it's gone. Now why that is, is I didn't want to OEM them. In other words, have another pickup manufacturer make a black stock pickup, make the normal lights pick up, which is the pickup we sold the most of. And then just put my name on it, kind of like how companies have good cars made at Cortech and just have their brand put on it. And so you know, two of my friends, one of which is the owner of Cortech and one is Kyle who owns Cyretars. They owned two of the largest pickup manufacturers in the world and they were like, Hey, we'll make pickups for you. Again, OEM, they'll make the pickups and then we can slap the black stock brand on them. And I was like, I'm not interested in that. And but this ties into what I'm saying. But what I do have is a lot of customers, a lot of people. We receive tons of emails every day from people, even though I shut down the black stock website. So you know, Sean was shipping black stock pickups today because if you were just aggressive enough and said, Hey, we want to buy your product, think about that. We have customers that that's what you want is customers. We have customers, tons of customers. So I think that's why direct to consumers going to get bigger and bigger because once somebody like Mythos who builds a credible, they have a podcast, they have, they have a relationship with an audience and customers, they really don't need an in between. They don't need somebody in between them and the customer base. They can just interact with their customer base. So you guys know this announcement is supposed to have an April until maple till I'm trying to say May, April. It's April. It happens in May. Officially not a black stock pickups are gone. The brand, however, the Northern Lights will now continue starting next month as a Demarzio pickup. So we'll make an official announcement. You can go to the know your gear page to learn more about it. If you go to the new year podcast website right now, you can learn all about them. They're pricing what they are. They're essentially their Demarzio. They're Demarzio brand and they're just the Northern Lights. So if you still want to get the Northern Lights, you'll be able to do that. It's not an OEM because it's under the Demarzio brand. You're not buying, you're not buying. It's not like Demarzio is making us a pickup and then we're going to call it our own. It's a Demarzio pickup now. It's just if you want to have the Northern Lights, it's a Demarzio now. What does that mean to you guys? Means the price is half as much because Demarzio charges half as much. They're made in the USA in Long Island in New York and they'll look like a Demarzio product. They'll have Demarzio's branding on it. They're just going to be my spec. Again, you can read all the spec. All the ingredients are the same. So you know, they were really cool and you'll see if you read some of the information. I have some couple of things that were in my pickup that they had never done before as something they never built as a pickup. So it's going to be a unique product for them. And this is what, the reason why I tell you this is because it's not because I'm a great pickup builder. It's not because I'm super smart and I know a lot about pickups. You know, I'm a pickup guru. What I mean by this, the relationship I was able to create with either Demarzio or Cortec or all these companies that want to build the pickups is because they know I have customers. That's what I'm trying to say. And that's why I think this mythos thing is a great learning lesson for you guys and for me talking about this week because it's a reminder of where the future is going. You're going to see more direct. More companies are going to learn that they can just build their own audience. You know, it used to be, you'd had to put ads in Guitar World. Think about this. There's 1200, you're hanging out live right now. This episode, if it does is like what normal episodes do, it'll do about 45,000 main views with 80% of you watching the entire video. Then it will be busted into sections on the second channel, which then will garner another 150,000 views on average per episode. And then with another 150,000 streams on other platforms, that's over 200,000, way over 200,000 views per episode, per week. And imagine you don't even need that. All you need if you have a brand is 2000. So I think this is where, oh, it's a Marge goes to Staten Island. You know what's funny is when I said it out loud, when I said it out loud, I was like, I don't know why I said that. So yeah, Staten Island. And it's right on the side of the package too, because I know I was looking at the packaging just yesterday and I don't know why my brain. So, but, one, nine, eight, two, C twos is anyone but DiMaggio. You know what's funny is, is I think that's funny, but I actually absolutely love DiMaggio. They are the originator of the first aftermarket pickup. It was created in 1972. They've used the same people and machines all these years. They're still in the same building. They still make pickups the same way. And they've kept their prices lower than everyone else. And they've never made an import product ever. Every single DiMaggio pickup, even when people thought like when they did the IBZs for Iviness, those are, if you look at the back, they say built in the USA. DiMaggio has never not made a pickup in the USA. And he's got about the loyalist roster of artists you've ever seen, as you know, everybody from Steve Eye to Joe, John Petrucci to think of this, Paul Gilbert doesn't even have a signature pickup really. I think he does now. He's the injector technically his. And yeah, so I have no problem with them in any way, like I said. And if you could hear, if you could see how they worked with me on this project, fair is under, it's not a big enough word to explain what they were to us with this. So, you know, it was great. I'll talk about that more. But anyway, so back to this, the reason this is a subject that I know that I took too long on this whole subject, I just really want to reiterate, we're going to see a lot more of this. We're going to see a lot of pedal companies. We're going to see pickup companies. We're going to see guitar companies going direct to consumer. Obviously, when the biggest guitar company in the world, Fender, is looking at going direct to consumer, you know it's a future that's just coming. And especially once that you learn the term strategic partners and strategic partners are going to be the key. In other words, strategic partners are like when so, like Fender is going to go direct. Here's what I think is going to happen with Fender. Fender will go direct, but they'll keep Sweetwater, Toman, Guitar Center, you know, Amazon. That's what they'll call strategic partners. And then they'll probably keep their custom shop dealers, right? Does it make sense? And just get it again, I'm just giving you a theory. And this is even the myth, though, said they're going to keep a Wildwood guitars as a strategic partner, basically in the idea that they can order like their limited edition Wildwood edition mythos pedals, right? See, because this is where, this is where what we don't realize that there used to be a system in place that made sense, which is you had in a way to sell, you know, crates, pallets, I should say, pallets of gear to big dealers. But then you would sell them on pops, four pieces at a time, two pieces at a time. And there was a whole structure for that. But now when you look at the cost analysis, it doesn't make sense that you have to sell, send 12 pedals to a dealer who you had to remind, order them and come out with new product. And more importantly, you know, we've seen this happen. And this is how we know it's a future for us, because right now I know a lot of you musicians and you know exactly what I was saying, what I'm saying when I say this. It used to be, if you don't even have to talk to a musician in their 70s or 80s, OK, there are people in their 50s and 60s that can tell you the story. They used to go to the bar with a band and they got paid to play the bar. The bar would be like, hey, we need a band and they go great and they throw a price and that band would go play the bar. Why? Because the bar had customers and they needed to entertain the customer so that they would drink more. And then slowly over time, the bars became like, oh, you need you want to play? You need to bring the customers. Now the band's supposed to bring the customers. Like what's that? Right. And then you sell tickets. You got to sell tickets like they all of a sudden. Here's the problem. The band's like, no, we were here to be entertainment, not a marketing system to get people into your bar. Right. This is crazy. And if you watch it now, it's actually worse than that. Now bands have something that's at the pay the bar or the club to be in the club of bar. Obviously like selling tickets and stuff. And we've seen this before. Again, what I'm trying to tell you is the dealers are supposed to bring the customers. They're supposed to have the customer relationship. And some of these manufacturers are learning like we already have the customer relationship. We already have the network to sell to the customer. What it, why is there an in between in there? And it's just adding cost and it doesn't really benefit us in a big way. If they're not ordering a lot of stuff. So yeah, offbeat bass gear says it's going to destroy small dealer. Sadly, I think I not only agree with you, but I think like I said, small dealers, I know a lot of you watching. Right. Because I know I talked to you guys. Sometimes you reach out and we talk. I'm telling you, I don't think you'll ever be absolute zero. It's never an absolute gone. I don't think small dealers are going to go away. 100% they'll be a reckoning for the next decade. Still, like there's been a reckoning in the last decade. But right now, just like said, do what you're supposed to do, build relationships with your customer base, keep unique product in, you know, do it. Make me want to come and buy from you. I do. I'm an addict. Think about this. I'm an addict. It's not that hard to sell to me. It's on that note. Where are we going to jump to next? I think we covered it. Any feedback on this? Anyone have any different takes on the mythos thing? You know, my wife, she was listening in the background when I was listening to mythos in the background and she said, wow, their audience like was championing in them in a great way. And I was like, I agree. I was really, I was really shocked to see that as a whole. It was really great to see that. And because again, you know, I mean, you know, they're just trying to survive like everybody and trying to figure it out. Brian S. Guitars, one of the moderators says, I buy most of my pedals online. I buy almost all my pedals online. I buy some pedals from Zim's Guitars because like he'll have pedals that go in there. I just got a pedal today right before the show started. So I went and picked it up and that one was from Reverb. And and yeah, so I buy most of my pedals online as well. I think that's real common. You know, I think a lot of us are buying online and even the people who say I hate it and I don't want to do it. I'm like, I hate it and I don't want to do it either. But you know, it's kind of like Amazon. I didn't want to use Amazon until all of a sudden I couldn't find something and that's the only place I can go. That's how it works. So. OK. Um. Let's see. Okay, hold on a second. Mr. Austin Music says, when will guitar teachers be obsolete? I don't think they'll ever be obsolete. I think one real problem music teachers are having is again, the social media internet. This is right. You're able to tap a giant resource very inexpensively. This is the biggest thing. So, you know, obviously a lot of teachers online have learned to sell online courses, which are extremely lucrative. You know, you could you could get you could get 300 students in work all week doing one lesson after a lesson. And if you can sell one lesson course and get a real good rhythm going on the internet, you're making six figures a year minimum. So you can imagine it's more lucrative to go that route. But I'll always say this and this is just my philosophy on it when it comes to learning guitar. Which is this, the best way to learn guitar is one on one. You know, one on one person, a person that is the best way. Then the second best way I would say is a class environment where you're with a group of people. The third best way would be some kind of online digital or video learning environment. You know, like you're like watching a lesson course or you're interacting with that. And then last, I would say as a book, right? And then are not last. I mean, next I would say as a book, some kind of a class environment. And then last I would say is on your own with nothing because just plunking out of it. And that's a lot of us did that just plunking around until you find something that makes sense. Okay. And I will argue this forever. So again, it's not about being right or wrong. It's just it comes from having the Lester Academy for so long. When I say that all those methods work. Even you just ran if you if I handed some someone a guitar and gave them no instruction. And gave them enough time. Right. I mean, imagine, imagine you had your guitar and nothing to do on a desert island for 10 years. I would imagine you're going to pick something up. Right. You'll learn something. You'll figure out music, you know, just humming and plucking around and plinking around. You'll figure it out. My argument isn't that when I say when I say one on one's the best, then class, right? Then digital, like, you know, a video lesson type format, then book, then just plunking around. When I say it in that order, it's about speed. You will move the fastest because when you're 101, you have a tutor. They can correct you instantaneously. See, when you do something wrong, instead of figuring out you were doing it wrong, which you sometimes will figure out when you try to play faster or play something different, that habit you just created was bad. They can stop you. You know, if you ever had a lesson, the teacher's like, Oh, no, move your finger right there. Okay, good. Yeah, don't do it that way. Feedback. Quick, instantaneous. In a class environment, you're around to the people learning. You're getting instruction 101 and you can ask a question from time to time. Again, not as fast as getting tutored in real time, but fast. Like I said, it's about efficiency. It's like when people say, Oh, I taught myself and I don't need lessons. I'm like, you don't need lessons. But think about how long it took to teach yourself. Would you go faster if someone was helping you? Of course. It's insane. No one would say not. So that's why I think so to answer that statement, will teachers be ever obsolete? No, no, because they'll be, but they'll be premium. And how that works. If history has taught us anything, one on one lessons will just be expensive. You'll have to be in a good financial situation to do it. You know, I'm doing that right now. I go to a trainer. And I don't know what I pay him because I asked Shana to not tell me. I like to not know certain things. And one of them is this, whatever this expense of the gym is costing us. But I can tell you, it is, it is really interesting because of, it's a lot different experience at a gym when I used to walk from machine to machine and just, I think I'll do this. Ten of these. Ten of these. I think I'll do this. Ten of these. Right. And now the trainer, he has a plan and then we have digital reports and he's giving me information back. And I've been doing this now, like I said, it's coming up almost one year. I've been doing it since June of last year. And, and yeah, there's no, I can tell you right now, do you need to this to do it the way I'm doing it with the expensive as I'm doing it? No, but it is way easier. This is the easiest I've ever either come off weight or, you know, gain muscle, whatever it is. Like I said, I have a report and it's like, you lost 40 pounds, you gained two pounds of muscle, whatever this is. And, and, you know, and then they test your water and how much water you're retaining, all this stuff. But my point is they know what they're talking about. So it's instant feedback. So, but back to that, my statement that led me to that is, yeah, you can have that, but it costs a lot of money. So I mean, if I didn't have, if I didn't have the resources to pay the guy, I would probably have just gone online and watch videos on like, here's how you use the gym equipment. So anyways, you know what, let's have some fun. It's time to have some fun. We're going to take a little break from that. You know what we're going to do? We're going to do this. And now it's time for this or that. This or that. This is that. Look, you see my foot. That's really funny. Let's move this to there. Okay. That makes it easier. That way you don't have to see. I'm not wearing shoes today. Okay. So this is that. I did it last week. We did it on the second channel. By the way, if you haven't followed the second channel, if you want to give it a shot, please, we're about to hit 40,000 subscribers on the second channel. We always did a million views on the second channel last month. It was 900 something thousand views. So just, I want to say thank you guys for this. So this or that. The graphics are not getting improved, but hey, I convinced my wife to do the intro. So I got that going. But I did do some stuff. It's actually kind of funny. She came in today. She's like, what is going on in here? I'm like, it's a lot of things. So this or that. The idea of this and that is to test two pedals and then see in real time what you guys liked better based on that. But more importantly, do I agree? And so what I agree, so here's what we're going to do. Let's go back to main main cam. Let's do this. First, I'm going to put which one I think is better. Okay. And I won't mess up this time like last week with the purple pen, but we're going to do some fun. Okay. So I've decided this is, this is what I like. Now, when I say this is what I like, don't, don't get like, you know, I'm saying play on words here. Okay. And now what I'm going to do is I'm going to hang this here. Right. Okay. So hang that there. Ta-da. So my answer is behind the board. I can't change it. This answer is based on playing the pedals today for a couple hours. And also let's turn on the light because they're going to need a light for you guys to see the camera. Okay. So we're not doing a guitar week. We'll do gear of the week too, but let's talk about the guitar. The guitar is my moon pie guitar. You guys don't know. There's a video I'll put a link when I timestamped this on the moon pie guitar. I built this guitar out of warm off parts. When you watch that video, you'll notice it didn't have the Duesenberg trim. That's because when I bought this guitar to build it and do the video, I had originally planned to put the Duesenberg trim on it, but I could not find the Duesenberg trim and it drove me nuts. And of course there was a timeline to get the video out because warm off helped me with the video by sending the neck and the body. And a couple of weeks ago I was cleaning the shop and I found the Duesenberg trim and just so you guys know, the reason I couldn't find the Duesenberg trim is that it was in the original box. I couldn't find the box. I found it in a bag that said Music Man. It was a pouch that said Music Man because when I found the issue with the Kaizen guitar and I sent the Kaizen defective Kaizen to Music Man, I put all the parts for it in that Duesenberg box. So I forgot I had done that. So anyways, this is the moon pie. This is a semi hollow guitar. And again, if anyone wants to learn more about what it is, it's got two. This actually has Northern Lights pickups in it. So I'm just letting you know because you guys saw the video, you see that? We're running through the Synergy 20 head. We're running the Clean Channel. See? We'll go, let's go ahead and turn on your, what do you guys hear? Okay, we'll switch cameras again. Look at that to this one and forward to the board cam. Actually, let's do it this way. Look at that. We've got all kinds of stuff going on here. Okay. So we have two pedals. How this works. Now you've heard the clean. You know how the clean sounds. We're running with the clean. We're going to have to run the two pedals and you guys are going to do a vote. I'm going to start the vote right now. Please don't vote before you hear the pedals. Last week, everybody was voting for the pedals, but, but you know, okay, ready? All right, this, that, and the third option is need none. Okay. Okay. I wish, like I told you guys for time purposes, I wish that we could just preload these things, but YouTube doesn't let us. Okay. Okay. So we're going to do neck pickup. I have a coil split on this. I did not have a coil split in the video. So if you guys watch the video's guitar, it didn't have a coil split, but I knew today I was doing it demo and I needed a coil split. So I actually put, install the coil split about an hour before the show started to control the whole and start the switch and did that real quick. So that's why it has a coil split. Okay. So let's go ahead and run the, we'll start with this. We'll go to that and we'll, we'll see how it goes. Ready? What do we need to do? Start the pole. There's the pole. Starting with this right here, where the pick is, is what pedal you're hearing. Okay. So that was the coil split mode on the neck pickup. I'm going to go to full humbucker now and we'll start again. Here we go. Starting with this. Here we go. What I'm going to do is I'm going to just adjust the tone control on this one. Just a little bit. They were dialed in a little bit more accurately to each other, but I noticed they drifted a little bit. I don't know what changed. Let me go back to this one more time. Okay. So that is this or that. So what did you guys like more? Go ahead. I've got so many controls on this thing. All right. Let's go ahead and look at the pole. And I don't want to end the poll. I just want to see it. We have 67% picking that. We are at 210. We're going to stop at 300 volts. So it gives 300 votes like last week. We'll try and shoot for that again. 300 votes. And we'll see which pedal you guys liked more and see if you guys agreed with me and vice versa. Okay. 269. Come on. We're so close. 300. I'm going to end it at 300 exactly. Well, 300, whatever. I clicked the button. Okay. 283. Come on. Some of you guys vote. This is fun. We're almost there. Oh, there we go. All right. So we're going to end the poll and let's go ahead and grab it. All right. So what I show is that one by 58% to 33% 9% said they didn't like either. They don't like any of these. So what is this or that today? I actually made this cool little swingable arm. Look at that. Okay. Here we go. All right. We had the king of tone and the Duke of tone. I know you see a prince of tone. We'll get to that in a second. So you guys voted majority. You like the Duke of tone, which by the way, looking at the Duke of tone. Okay. Just to give you a reference for those that don't know some of the pedals. The Duke of tone is a pedal that sells for about $159. It's sold by MXR and is made in conjunction with the people who made the king of tone. So this pedals $159. However, however, if you look at the actual king of tone, king of tones, a version four, which is what I'm using, they're now trying to get about $900 for them to $800. So just to give you a concept of that, think about that for a second. The difference between these two pedals, this one's about $700, $800. Unless you're on the waiting list, this one's $159. You guys picked this pedal. So let's play for a second. What did I pick since it's still behind me? I picked this. So I picked the king of tone. So I did not agree with you guys or you guys did not agree with me. So, which is interesting, but I thought we would have an extra little fun second on the game, a little bonus, if you will. Let's grab the guitar again. And now, since we have a winner, which is the Duke of tone, what I'll do is I'll compare that to... I just want to make sure they're all in the settings. I'm going to compare it to the Prince of tone. So if you guys don't know, the Prince of tone sells for about $350. Okay. So I've gone ahead and we'll go back to this. We don't have to go through the whole process again. We don't have to make this too long. There's the board cam. Okay. So obviously you guys know which one's which. So I mean, I guess I should have just show you guys and call it a day. Let's just go ahead. Let's just A, B this real quick. Okay. We'll start with the Duke of tone. And that's all I want to see is what you guys think of how comparable these two pedals are. Right? Since, like I said, 150, 350, 350, 750. Here we go. Okay. So with that one, I'm curious to see what you guys think, which one do you like? I'll just get a vibe. What you guys like Duke or Prince of tone? I thought they sounded almost identical in the room. I would say, you know, if you look at the knobs, how I have the knobs all set, let's go back to that. Let's split the cam again. Okay. When you look at how the knobs are all set, you can see I have to set them totally differently to get them anywhere close. And you know, they're real sensitive to the guitars. You can imagine because they're transparent type overdrives. I found that this one always sounded brighter than this. So one of the things I liked was it was a warmer, darker sound with the King of tone. So I think ultimately in the room, you know, just me and myself and I in the tone of the room, I like this, but I can imagine on stage, you'd probably want the Prince of tone because again, Duke, sorry, I cut a little bit through the mix. But these two, the difference is very subtle. In fact, if you keep messing with them, you'll eventually get them very close to each other. And I thought this one would be a fun one because of the fact that they're so different in price. And, you know, if you can imagine when you're going through your pedals, sometimes you're like, okay, do I really need this crazy expensive one? Maybe I should, you know, try the remake and see how it is. But I think the remake was pretty good. Let's see. FireMedic says the Prince is a little stale. Yeah. You know, it's funny is, like I said, they all have a little bit difference in their character and in AB, which is why ABs are bad sometimes, is it throws your ears off what you hear, right? So when one sounds bright, it makes the other one sound extra dark and when one's dark, it makes the other one sound extra bright. So comparative things, I can tell you, as a content creator on the platforms for all these years, comparing stuff is usually a bad idea. It's fun entertainment. This is why I like doing it this way. You know, for years when I do it as a video and almost all the channels I've talked to say the same thing, it'll get you views, but really you don't learn a whole lot because, like I said, it throws your ears off. If you have to compare, you know, then you're really, you're not going to, it doesn't do what you think. Like I said, you don't really learn which one's better. You just learn that your ear anchors to one more and then now starts critiquing the other one with what it heard. But I thought this would be fun because this is a blind test. Somebody said on the second channel that it's not a double blind test that I should be blind to and not know. And I'm like, look, man, there's only so much we can do with this budget. Right? I already have a cool swinging arm thing here that I made with the sign. This is already enough. And see, guys, know if you guys want me to continue doing this, I will buy, I'm going to buy a line selector pedal so that we don't have, so it'll be even faster. I can do it with my foot. We can get this process going faster. We'll do gear of the week, but not right now. Let's take a minute and go back to stuff. But before I do that, I want to go ahead and do the thumbnail this week, even though there's no guitar of the week, I just got to do the. Here's your thumbnail. So and hey, at least I give you an update on the moon pie. We don't know still what we're going to do with the moon pie. Eventually, like I said, probably keep using it. And then eventually it will probably end up going to some kind of charity. We thought about selling it for a charity. I like to say, we just don't know. Right? You know, I the it's really tough. It's really tough to I find everything kind of figures itself out. So there you go. Oh, a couple of people mentioned my dare shirt. I just got to tell you the dare shirt. The thing that makes me laugh is my favorite thing about the dare. You guys are remember dare, right? Dare to keep off drugs, right? Just say no. Remember, just say no. Remember Nancy Reagan? Just say no. I learned something from Nancy Reagan in my thirties. Took me to get to my thirties to figure this out. Nancy Reagan told me to say no to strangers when they try to off you drugs. I got to my thirties and realized no stranger ever offered me drugs. So three things that I was afraid of until I was in my thirties, because of growing up in that time. Strangers were going to just come up to me out of nowhere and try to give me drugs that never happened. I would probably die in quicksand or get lost in the premiere to triangle. None of those things ever happened. So, so just let you know. Sometimes they're not always right. OK, let's let's go to another subject or question. And then we'll do gear. We'll do gear of the week this week, too. We have a gear of the week segment. Be fast. This one is a man to grab. It says, Hey, Phil, I think. Oh, no, this is for Chris. It's Hey, Phil. How can I put DiMargio Humbucker into an EVH Wolfgang special despite the odd pickup leg screw mounts? Yeah, you're talking about because the EVH has the doubles on one side. You can absolutely do it. The thing about the thing about DiMargio pickups is they do all three types. They do long leg, short legs. And then, of course, like I call them ears, they're flat, right? Short legs for the EVH pickups. They have short legs. So you want to make sure you have a DiMargio pickup with short legs. I don't think there's an issue because the way the EVH is is the EVH pickup leg is round like this, like a hump and the and the and the DiMargio more is more like that, right? So I think if I recall, the pitch, the problem is, is that when you try to direct mount the DiMargio, this piece right here is going to be just wider than the. So you got to take a dremler, cut that off. The whole will be about there. So you just cut this part off. OK, and and it should fit. Now, on this pickup, you have two screws, but there's also a hole from the center. So you're just going to have to put a new hole in the center. You just take some modification. The important part that you do whenever you do direct mount pickups, I don't care what the brand is. I don't care if it's a, you know, keys or guitar, I don't care if it's a Duncan. Or Duncan or DiMargio or EVH. The biggest problem with the biggest, absolute number one problem with direct mount pickups is if you screw up the length of the screw, you will drill through the back of the guitar or you will screw the screw through the back of the guitar. So you need to make sure you measure the total distance you have. And so, for instance, if you have a screw, if you pull the screw out and screw is this long, OK, and the leg is this long, right? You need to make sure that the total length of whatever you're putting back is not exceeding that distance. So if you have a shorter leg, you need to put a shorter screw. If you have a longer leg, you might have to put a short. In fact, you know, I just always go with a shorter screw. But but that's what I would I would suggest you first. Yeah, and Steve says EVH has a round. Yeah, I know it has a round. But that's what I'm saying. DiMargio is this pointier and it goes long. It goes further out. It it looks exactly like my drawing. So the the EVH is rounded and I have I still have I don't have the insane amount of pickup collection I used to have. It's it's not that nuts, but I still have an insane collection. So I can tell you I have this recent look at these pickups. So you're going to have to mod the DiMargio. Like I said, the the width of the DiMargio legs are going to be just a little too long. They got to be cut in a little bit. That's it. That's the only mod you should have to do to the pickup. And then, of course, make sure that your pickup screws that you're drilling into the guitar, everything is legit. You know, it's like not too long and not too crazy because you don't want to cut through them. So that's my that's my advice. North Fork Gardens. This came from Manus says, Hey, Phil, what kind of pickups do you prefer for a center block hollow body and why I like I'm going hollow body. You know, I got a lot of hollow body guitars. If I'm going hollow body, I'm trying to go for a softer sound. So I tend to go for a more PAF sound, you know, softer sound, something that's not kicking the amp. I don't like to I don't want to break up. So I would say anything that's PAF is way to go. I don't like the more aggressive pickups in my hollow bodies because if I'm playing hollow bodies, I'm trying to play a little cleaner, a little a little cleaner, kind of like think about this like that amount of gain. I was running through the King of Tone pedals and stuff with that hollow body. That's the maximum amount of gain I'd want to see for for that kind of thing, which is kind of funny in a second because you'll see when I do the gear the week while that won't make sense, but at least the description makes sense. Dreadlocker three says, Hey, Phil, any opinion on the new Epiphone Future Futures? Is it how do you say it? Is it Futures? I don't know. Futures waiting so dearly for a review. Yeah, we're buying a Futures. So, you know, I reached out to a friend that works at Guitar Center and I just if they had some coming in stock, because otherwise I was going to have to, you know, pay to expedite one because I want to get it out like relatively soon, like next week while it's still hot on the table. But I'm trying to get my hands on one right now and buying one. Ideally, I'd like to buy two, but it's just not going to make sense. You know, that's obviously it's, you know, $1,800 in guitars. It just won't make sense. But for $900, we can make it more feasible for a video. So I plan to buy a Futures. What are my thoughts on them? You know, the funny thing is the Venture three, Venture, Venture three, whatever Fender released this week, I couldn't get through a damn video. They were so boring. I was waiting for whatever it was. And as a Fender fan, I just, I don't know what to think of that. And I'm wrong, by the way, I know I'm wrong because somebody's going to say in the comments, Phil, what about the blah, blah, blah? I couldn't get that far. My attention span just was not interested. But the Futura things, Futura, whatever, the, the epiphone's, I was like, what? This is crazy. Flip flop finish stainless steel frets. This is nuts. This is, this is crazy. A gig bag, $899, you know, $899 is a lot, but some of the epiphone's have been $12 and $1,500 for so, so, so, for so long now that I was like, wow, sub $1,000 seemed, seemed like a smart move for epiphone, where the Fenders were a little less exciting. I feel like, you know, okay, gold. And I guess, and I want to be clear, some of it's because I'm a guitar player and it's just my guitar player thoughts, but some of it's a content creator. And I was like, I want to make a video about a, the new epiphone. I was like, let's go through it. Let's talk about the features. Let's look what's inside. Let's see what's going on. Let's break down the finishes. And then the Fender, I was like, how do I make a video about gold? Oh, I can, they got a gold one now? Got gold. So, so, yeah. So, yeah, so epiphone definitely going to do the video, like said, if they don't get one, he said they have four on a truck coming to that guitar center. And if they don't have one, then I'll just order one online. So, you know, I kind of put some fillers up to some mom pop shops on reverb too, you know, and I didn't really get any bites. So, um, it's, uh, it's tough. Uh, like I said, I just want to be very clear about this. Oops. Uh, I would prefer to buy the guitars from mom pop, do the shout out for the mom pop, but like I said, I get 10% off. If I buy from guitar center and that may not sound like a big deal, but you go understand, I'm going to buy this guitar, make a video, and then I'm going to flip this guitar. I'm just trying to make it, make my hours make sense. Right. You know, um, if the video can, if that video can do 100,000 views for this channel, then I will be in the whole two, $300. And then when I sell the guitar for about $700, because whatever it's going to get used, it's not going to get the same as new. You got to understand, I'm just trying to figure out how to, to make this work guys. So, um, so that I'm just giving you the answers. Um, let's see. Uh, I, uh, this one's, this is, uh, this came from Amanda pulled this one too. Uh, this one says, Hey, that Fender jazz master is looking good. How do you like the vibrato system on them? I like the vibrato system on them, but I, I think the, uh, the vibrato system that's on the Novo, which is by that, is it Maestro? Is it Maestro or Maestro, Maestro bridge? Let's type that up. Make sure I get that correct too. Maestro, I thought it was Maestro bridge is far superior. Maestro bridge. I can't remember. It's in the video. Mastery. Thank you. I, uh, master, I found it. Uh, Mastery bridge. I like this bridge. So, uh, ultimately, um, I will probably put something like that in one of the jazz masters, but the jazz master bridge is great. I just like this better by far, the mastery. Um, the, uh, the Novo guitar, uh, was a very cool guitar. I really enjoyed it. Okay. Like I said, and, uh, but, and a, but, uh, the highlight of the guitar was the tremolo, which, which was tough because I was like, all right, well, that's the thing I can get somewhere else. Right. Um, that was my favorite thing about that guitar. Everything else, uh, when people say the neck was great, I thought the neck on the jazz masters were great. I, you know, like, I don't know. It was great. It was a great, but, um, you know, not so great. I had to have it. Um, let's see. Um, uh, robot slo-mo says, Phil, I've been getting more into doing my own setups and looking for a more accurate tuner with the poly tune three with strobo do it. Or is Peterson's strobo stomp the way to go? Um, I like both. I think both are pretty accurate. Um, you know, I think the, the Peterson's are accurate within like 0.3 cents. Uh, you know, I, I like Peterson. I have Peterson, but, uh, for almost everything, but, um, like, um, you're watching where it's one of my favorite, the poly tune three. Let me look at it. Make sure. Okay. Oh, okay. So I'm imagining the, the benefit to you with the poly tune three, cause I'm just trying to figure out the, is that it's $63.90. Um, I can tell you, uh, this, if this helps, um, Peterson's say, buy once, cry once. You're going to get quality. You don't have any regrets if you want to go down the road. However, if, if dollars are the issue, cause that's sometimes, you know, Hey, how do you justify spending some more money, you know, on something you really don't need? I totally understand that daily. Um, I will tell you that, um, I love, uh, I love poly tune, uh, stuff. Um, whenever I'm really nervous about a guitar, I'm, I'm going to use either my Peterson or a poly tune. Um, but I use my boss tuner, the T U three a lot too. So I'm going to say the poly tune, uh, for $63.90, you know, I don't think if you got that you, you would play a guitar and go, Oh man, the intonation is whacked. Um, the thing about Peterson is it's not that it's so much more accurate. It is a little more accurate, but it's really easy to detect when you're watching it visually, where it's at. Um, so that's the advantage. So I guess my answer is going to suck, but my answer is the Peterson's a better purchase, but it's more money. So if you have the money and it's not a money issue, you're just trying to decide which one to get, spend the money and be happy. However, if you're trying to justify cost, then trust me, if you get a poly tune three, you're not going to be in any bad shape. You're not, you're not going to have any problem. Okay. Um, so, so like I said, I, I really believe in the fact that I'm going to believe like all the corg boss, uh, Peterson, uh, TC electronics, all of them make such great tuners now. These tuners are so good now. And when I hear people go, Oh, that's, they suck. I'm like, compared to what? Not 20 years ago, 20 years ago, it's like, it's the, we, 20 years ago, much less 40 years ago, we were using tuners, tuners that were not nearly as accurate on it. You know, like I said, it's not like you, people understand. Think about this for, you know, if I was charging someone to do their guitar, that's the best way to put it. Let's do this. If charging somebody to guitar, maybe spinning the best and buying the best, like a Peterson makes a lot of sense. But if you're doing it for yourself, it's going to be more accurate than you need it to be for yourself. And also, you know, rock stars have done way worse use way too, where worse tuners. Um, so, uh, uh, and so let's go, uh, let's go on. Old man friend says, Hey, Phil, do you know if the Fender strap pick card will fit on a Kiesel Delos? I believe it does not. I, cause I believe they modify it. What I need to fill are drill holes. I don't know if you're going to have to drill holes. Um, I just know it doesn't fit, uh, cause it's got a little cut away. Uh, one thing that's weird about the Delos I've always thought was weird is it's got this little cut mark on all of them. I thought it was at first, I thought it was for years, like a year or two. I thought it was my Delos. Like, oh, they must have just cut the guy cut in the pick card. Might as well make a mistake. And then as I get more Delos, as I go, oh yeah, they're all like this. This is something they're doing at the factory. It obviously works. It gets it out of the way of the Godot 510. Um, but, uh, can you mod the strap pick card? I don't know, but I, but as far as I know, they don't, they're not one for one. They don't fit, especially lining up the holes as far as I know. So I haven't tried, but it doesn't look that way to me. Um, so, uh, let's see. What else? Pitch pipes. Marty's bringing up pitch pipes. Oh, this is the worst. So I think I told this, but it's, uh, it's crazy to think this, but when I, when I got the guitar, my first guitar, which my JB player with my CMC amp and a cable, I got that free crap, two, you know, two cent cable and, um, guitar and the amp. That's all I got. Okay. And, uh, and then later I got a Chrome's guitar stand. I was able to get that. Um, but, uh, tuner was not, um, I couldn't afford a tuner. Like, you know, my mom couldn't afford the tuner. So we didn't have a tuner. And, uh, so I had no way to tune my guitar and, uh, and people, uh, old dudes would be horrible. They would, you know, like I need a two-meter guitar, like tune it with your ear. I'm like, what the hell does that mean? And then like somebody's like, use a piano. I'm like, why the hell would you think I have a piano? We don't have pianos in my house. And so I had no way to tune in my guitar. And so what was funny was for the first year of learning guitar, um, I would go to guitar lessons I've told the story before and sometimes I'd go and sometimes I'm not because my mom didn't understand. I've told the story. My mom didn't understand how guitar lessons work. She didn't know I had to pay every week. So when she had money, I got to go to my lesson and when she didn't have money, I didn't get to go to my lesson. Um, so, um, but what I would do in my lesson is my teacher would tune the guitar. So we would tune the guitar and then, um, and then I'll week. I would week for a day or two, I would practice what he gave me until the guitar slowly fell out of tune. And then when it fell out of tune, I would just make music or make up stuff with my guitar and the tuning it was in. And I would just figure things out and then wait till my next lesson to get the guitar tuned up again. And, uh, and then my friend got a tuner. So I sometimes when I go to his house, I would tune up, but I, I finally got a tuner, uh, uh, about a year later. So a year later, um, uh, and, uh, it was expensive. I got a sub-bind tuner that was $50. Then it's like a million dollars now. By the way, if you guys don't need, you need conversion or that. So it's crazy to me. Um, sometimes to this day, okay. I'm not making this up. Sometimes I look at all the tuners. I have tuners everywhere. Like all my pedal board right now, there's a tuner. All over, there's clip on tuners. They're clipped. These are clipped. By the way, behind almost all the guitars are clipped on. I have tuners everywhere. I look at tuners now the way Tom Hanks looked at the, uh, a lighter in castaway. Do you remember the scene where Tom Hanks is like flicking the lighter and he's just looking at how instant he gets fire, you know, right? When he was on the island, he was just trying to make fire and the whole time. It was like, it was this impossible task. And then he's like one, and then in the scene where he's just with the lighter, he's just like, you know, like that's how I look at tuners now. I see two, I'll walk over and there's a tuner right there. And I go, I should tune up and I look at it and I'm so cavalier about it. But sometimes I'll look at a tuner and go, I remember when this was an impossible thing. Um, and, uh, I actually, uh, you know, it's funny. Uh, here's the funny, you guys, sometimes like store stories. I'll tell the store story. This is kind of funny. Uh, so when we opened the store very first, just it opened, right? So just stores brand new, right? We're in the first location, which was a small location. And, uh, and, uh, we were buying, you know, a product for the store, accessories, right? And I had decided, cause I didn't know any better. I should carry sub-bind tuners because sub-bind tuners is that tuner I got, right? It was a nice tuner. So I contacted the sub-bind and sub-bind sent a sales rep app, uh, sales rep out and they came to the store and, um, and they were like, they, hey, these tuners are made in the USA. And I was like, oh, they're made in the USA. I didn't know that. It was cool. And they're like, they're 50 bucks. And I'm like, that's it. I was like, that's what? Because I was like, whatever, 50 bucks. When I was a kid, this is great, right? They're cheap now. And so we bought these sub-bind tuners and, um, people would come in the store. And, uh, I, that's my first taste of it was like, oh, somebody come in the store and they're like, Hey, you got a tuner. And I'm like, yeah, I got sub-bind tuners right here. Made in the USA. Best quality. Got three different kinds and here are the three kinds. And they go, how much? And I go $30, $50, $70. And they're like, no thanks. They leave. Can sell a tuner. And then we got the phone call one day and this lady calls and she calls and she's on the phone and I hear Shawna on the phone and she's like, oh, yes. Yes, we do. And yes. Oh yeah. No, my name's Shawna. Come on in the store. Right. And I'm like, okay, what's going on? You know, cause you know, new customer, you're in that still mode for a while. Like what a customer. And she gets off the phone and what was it? What did they want? Did they want to buy all the guitars? She goes, it's a lady on the phone. She wants a tuner and she wants a tuner. It's made in the USA cause she only buys stuff made in the USA. And I'm like, that's what we have. She's like, I know she's on her way. And I go, this is amazing. And the lady shows up, uh, maybe an hour later, 30 minutes, not that long. She walks in. She's got a kid in like on her arm and she's towing a kid behind her. She comes in and she's like, I called about the tuners and we're like, right here. You got to stand like we're a new store. So there's both of us. We're, dude, she's like, we're giving her concierge treatment, right? We're like, come over here, take a seat. You know, right? Do your kids need any, you know, anything to drink? Here's our tuners. Let's get them out and show them to you. Here's the Subine tuner. It's the best. It's made in the USA. And she's like, oh, that's great. And then she's like, yeah, we need a tuner for my husband's guitar. And I go, great. And she goes, we only buy made in USA products. And I'm like, well, you know, hey, that's great. It's nice to support small businesses like us and support the USA. You know, right? Hey, and I said, it's $50. And she goes, that's ridiculous. Now this, the story does not go where you think it goes. Just does not. And she goes, that's ridiculous. And we're like, uh, now remember, we were paying 35 for them. So just so you know, we make $15. Okay. Now me, I'm an idiot. So what do I do? I will give you a discount. I'll give you 10% off. 45 bucks. Right. My wife's like, moron. No, she's just, she's just standing there. And so anyways, I go, I'll give you a discount. 10% off. Temp, first time customer. 10% off. And then she's like, that's, that's too much. I'm, I don't even want to spend half that. And I'm like, well, crap, I'll 80. I didn't say this when I'm thinking about it. Crap lady, I spent more than half that. How are you going to spend half that? And I was like, I'm like, thinking I finally got the customer. This lady wants a USA tuner. I have it. She said, she said, by the way, she goes, I tried all the stores in town. Now all they have is cheap Chinese tuners. I'm like, I know we got USA tuners. So she leaves. Okay. She leaves. And, uh, it takes forever. We sell the tuners. And then, so what we do is we made the decision that all companies make. We go, we got to get some other tuners in here. So we started bringing in the core K and the GA 10s, uh, which were 1499 at the time. I don't know whether or made probably Taiwan, not, uh, but it doesn't matter. Uh, 1499. So we bring those and we sell them like water. And then one day the Sabine rep came in the store, comes in the store. And I'm like, looking at our pile of Sabines that we still have, we sold like two. And he goes, Hey, good news. And I go, what? He goes, we've, uh, we've lowered the prices of buying tuners. And I go, you've lowered the price. And they go, yeah. So they go, but check this out. They're still $50 street price. I'm like, okay, but your cost now is $15. I'm like $15, 35 to 15. Wait, what? I'm going to make $35 on a tuner. That's like insane. Right. Like double marks insane for accessory. That was insane. I'm like, what? He's like, yeah, $15 your cost now. And he goes, you just got to buy 10 of them at a time. The box of 10. So just, you know, and I go, why don't we eat tuners right now? He's like, well, just get a box of 10. You know, just get a box of 10. It's the same. Right. So I go, okay, get a box of 10. Of course, my wife's like elbow. I mean, the side, what are you doing? We still got 20 tuners sitting there. We can't sell. I'm like, these are going to be 15. We're going to, these are so much better. We're going to sell so many tuners now. Box shows up at 10. Main China Sabine shot down, shot down the US system, uh, factory and then moved everything to China and they dropped the cost to the dealers and they kept the price to the consumers the same. And the idea was that we would be more motivated to sell them with a bigger margin. And, uh, uh, and they rotted until we clear us them all out because everybody just bought GA 10s and CA 10, uh, cork tuners. Uh, so why the story matters? I don't know why the story matters. I just, me, I've, me and my wife have had this conversation at least 20 times since then in our life about that lady, the lady who was like, I only buy USA. I only buy the best. And then she basically told us that she wanted to pay half that and she left. And then we think of her every time the Sabine rep goes, Hey, yeah, people complain about the price. So what we're going to do is we're going to move everything to China. And I'm like, yep. So, uh, so tuners, that's my whole tuner discussion. Let's stop talking about tuners. Let's go on to another subject. I think we've covered tuners, uh, for now. Uh, uh, Bunky Mucket, Bunky Mucket, Bunky Mucket. I don't know. I love it. Bunky Mucket. Love the name. Uh, says, Hey Phil, have you ever toured the factory where boss makes their pedals? I have not. That would be one I would love to do. Uh, so, but, uh, you know, I, uh, I can try and reach out, but I don't have any really hookups with boss. So I've had conversations with boss over the years and, uh, nothing ever leads anything for me. So, but I love this stuff and support them. I mean, I, but we'll see. Uh, maybe I figured out. Um, okay. Uh, let's see. Uh, Alex KD five JT with floppy disks as his avatar, which is awesome. Uh, says, Hey Phil, what's the math on guitar company giving a YouTuber a free expensive guitar to promote? I've never heard of that, by the way. Uh, how many three to $5,000 guitars do they expect to sell from one video? Enough to cover the, the one they gave away. Um, you're not going to like anything. I got to say Alex. So I'll just say it and then we'll get past it together and then we'll, uh, we'll move on. Uh, I've never seen a company give anything away. It's a trade. Uh, you know, the, the viewership, which I am also part of as I am also a person who consumes YouTube and loves the guitar community too. We're all guilty of saying this. Uh, oh, they gave them free stuff. Um, no one gets anything free. They get it on trade. It's a barter system. It's, Hey, we send you this and you're going to make content and they do that because they believe the content. Let me, let me ask you something, Alex. Do you believe any of these companies are so good and nice? I mean, let's be honest. I have a few friends in this industry and I love them dearly. I feel I picked the choice friends in this industry who are honest. They have integrity. Uh, they're good people and there is a lot of not great in any industry, but the music industry is definitely not different. What I mean by that is you think fender out of the goodness of their hearts, like, Hey, let's send 500 YouTubers a free guitar. Why? Because we just love musicians. Let's just give away guitars. Why aren't they giving you guys free crap? Hell, they can't even half the time give you what you paid for. And right. So the lie is they don't give anything away for free. They send it in exchange. Now here's the next part of the equation, Alex, uh, to your question. Do you think they aren't smart enough to be, to get the upper hand? I fell for it all, by the way, as a YouTuber. You know how I told you guys this story. I've told so many different iterations of this. Um, I, I can tell you, I can tell you for exactly, uh, uh, how much money have I made a sweet water since I've been on YouTube? Um, I can't tell you exactly how much money I've made. How much money is talking about sweet water? Have you guys converted into sales? I don't know. But I can tell you what, if it leaks, the links have done $6 million. Sweet water has got $6 million. Let me just tell you this, uh, I mean, that's worth something, right? Um, so the question is when a company sends a YouTuber a free guitar, which when now we, I hope we all agree was, is really just an exchange of, of product for work, right? This would be no different than if you go, Hey, I need my, my, uh, plumbing done in my backyard and it's $2,000. And they go, well, how about we just, I work actually at Fender. Why don't you give you a $3,000 guitar? And you're like, okay, we barter. So you're just bartering. So the, the system is a barter system. And the only reason it works, by the way, is because half these companies haven't heard of the IRS. And, uh, it's really strange. It's a really strange thing. I, one day, uh, if you guys all work, I know a lot of you guys work corporate jobs and you know, when you get a, when the company gives you a, uh, a, hey, here's a plaque for doing great, Dave. Oh, and by the way, we're deducting $30 out of your paycheck because they got to value that to the IRS. Uh, trust me, once YouTubers are going to have to start paying for these free gear, uh, on tax forms, I'm sure it's going to change the industry a little bit too. But, um, it's a little confusing the way everybody does it now, but back to the, back to the original, my analogy. So companies sends a product to a YouTuber, obviously not out of the goodness of their heart, but obviously for some kind of barter. The question now would be, do you think that this company doesn't know what the video is actually worth? So let me put it this way. Uh, um, there are people in this, uh, in YouTube, just not guitar YouTube, just YouTube, that they make a living. They, that's what they do. They go on social platforms and they literally figure out what everybody's worth. They can tell you if you're a micro influencer, a macro influencer, they know what everybody's value basically is. And they go to that and they go, okay, if you send this person, this product, and they make content, this is what it's going to convert to. A lot of them are doing that. Now, so, no, don't get me wrong. Is a guy in Nebraska building guitars out of his garage, sending a guitar to a YouTuber, is he really thinking like this? No, no, he's just thinking if you just get anyone to see his guitar, that's probably good. And he might be, I wouldn't say desperate, but he might be willing to take a deal like you're saying where he sends somebody a three to $5,000 guitar and they're lucky if they sell one and does he break even on that? No. But trust me, the bigger companies, they know exactly what the conversion is going to probably be and they know how to do it. And here's what you're really missing. Everyone is. They don't look at anyone YouTuber as the value. It's an army. It's like going to war. They don't go, how strong is this one private? They go, hey, you know, if we got a thousand privates out there fighting, what is that worth? Right? What's the odds that one of them is going to push through the line? So that's what they're doing. They're playing. It's like, it's like roulette, right? They're just placing, placing guitars on numbers. That's how they're looking at it. They're like, Hey, if we can get 10 influencers of varying degrees, what's the odd that one of them makes the video that takes off and sells? So Alex, what's funny is, is you could look at one YouTuber and say, okay, he got a 3000 dollar guitar. Did he even sell one? And the answer is no, but another YouTuber got a 3000 dollar guitar and he sold 500 of them and they don't know which one's going to make it because even though some of us look at a number like one YouTuber got 2000 views and one got a 100,000 views, that's not the game they're playing. They're not talking about eyeballs. They're in the business of conversion. In other words, how many people click the button and buy the product online? And the most some, that's why like someone like me taking your guitar apart and pointing out that the frets are sticking out and giving you 150,000, 150,000 views. That's why it doesn't have as much value as the guy who says, this is the greatest thing I've ever played in my life and he got 1500 views. You see what I'm saying? So it doesn't always have to be views. It can just be conversion. And so what do I believe? I believe that what will happen in 10 years, I'd say 10 years from now, we'll have to see if I'm still around like YouTube and we can all talk about it then. In 10 years, much like they learned in the 50s when the musicians made the record companies tens of millions of dollars and they got a free Cadillac. I think you're going to find it's a lot of influencers are going to find out. They got a $3,000 guitar, but they made a company a million dollars. I've made, I've made a dozen companies a million dollars. And that was before my channel was actually even on most of your guys's radars. So I didn't know that was happening. You know, so I don't know. Um, but, uh, what, uh, so, and then Alex, this is how it's really weird. And this is my last little tidbit on this since we were on the subject. The question isn't how many views you get. The question isn't any of that stuff. The question is, who's the audience? And, uh, like, I'll give you example. If you teach guitar lessons and you do weekly guitar lessons and then you review a product, you could get some of your students to buy something. But I would imagine there's 1400 of you hanging out here on a Friday afternoon on a channel called know your gear. You're probably gear addicts like me. You probably have some variation of a room that looks like this, a bunch of stuff. Right. Right. You just have a bunch of stuff like me. We're all addicted to it, addicted to looking at it, addicted to buying it, addicted to talking about it, addicted to the people who played it, you know, the artists. And then you've got to think, well, what value do you have? You, the audience, what value do you have these companies? You have a lot of value because you are hanging out, talking about gear on a Friday afternoon. And so like I've said this before, they don't care about me. They don't care about the influencers. They care about you and who can get product in front of you because you guys will buy. Um, we were mentioning, uh, we were mentioning, uh, mythos earlier. And I saw when mythos was saying that Josh Scott from JHS pedals said, uh, I'm trying to quote the quote, this is the quote they gave that Josh Scott said. They said, we live in an interesting time where someone will see a picture of a pedal. That's it. They don't even hear it. They don't know anything about it. They just see the picture and they just click on their phone and they buy it. And I'm like, it's not the time it's the person, the person on the other end is an addict. So we're all, I'm an addict. So I am, uh, I just don't, the addiction I have is not bad. So I'm going to mean bad for me. So I'm not ashamed of it. I, I like gear. I like music and I consume both on the regular. So Alex, that's why they do it. By the way, I want to make sure Alex, you understand, I'm not talking to you like I'm talking, you know, at you or any way. I'm just kind of giving you that insight. It needs to be a little bit more focused for you to understand because, um, sometimes all a lot of people see is they got, they're sending free gear out. And, um, one of my problems, I, I would have never figured this out me because I'm too dense and dumb. Sometimes I have to learn everything by experience. Like I said, experience is the worst way to learn, right? Because it takes the longest. You know how I learned that I'm right when all of a sudden a company offered me something and I thought, wow, I have to work for three days for that. And I was doing the math. And just to give you an idea, and I'll just, and I'll, because sometimes, you know, what's they say, put your money where your mouth is. Um, I'm going to fix it starting next week. I had a long conversation with my wife. Okay. So I just want to let you guys know, um, this year, so it's April 17th, this year since January 1st, I made one, two, three, four, five, six deep dive breakdown videos, breakdown videos, six. Uh, I don't know how many weeks that is. Anyone want to help me? So we're January, February, March. So we'll call that 12 weeks, right? Four, eight, 12. And then we'll give us two for this 14 weeks in. I should have 14 videos. I have six. And in other words, I'm not even making half the videos. I'm going to just tell you honestly why right now, why I didn't make a video this week. I didn't make a video last week. I just want to be very clear why honest about it. I didn't make a video because, because I did almost all, I did, uh, two of those videos were sponsored. So I have the six two were sponsored. When I say sponsored, one was paid and one was not paid, but they loaned me the guitar. So I did four independent videos. One where it was sponsored and the idea that I got to borrow a guitar and then one where I actually got paid to do the video. Um, I'm in the hole. I lost, I have lost money doing this. I'm not going to stop. By the way, I have, I have patrons. I've been doing this a long time. I'm, I'm fine, but it didn't, but it took, I, I'm just telling you guys, I told my wife, I go, you know what, I've worked so far this year. I haven't even made a dime on any videos this year, not a single dime. In fact, when I tell you, I have a sponsor, one, the sponsor hasn't even paid for how much I've lost on the other videos. So what I did is I'm not upset. I'm not complaining. It's going to sound like I'm clinging. I took two weeks off because I go, why make content? I can not make anything and make zero. I'm negative. I worked and I made nothing. I've actually paid money to make content. So, so like I said, there's the benefits are definitely for the companies. They're not so much for the content creators, which is why you see so many content creators quit. I keep seeing left and right younger, younger or younger, meaning younger, meaning newer channels quitting all the time because they can't make a living doing this or they can't make not a living, just break even on it and on their, and their expenditures and it's tough. And like I said, and then when the companies are involved, yeah, it makes it easier, but then you're, you're making content that people don't want to watch because it's company driven. So, but that's the answer to your question. I guess my, I should have just said, there's no such thing as free gear. There's no such thing as a free lunch. Think about that. Now that saying has more. Um, so, uh, let's see. Uh, David says six videos. Oh, David's gone. Uh, so you guys know six videos not include the lawsuit guitar. That was a, does not consider a deep type video. I'm just talking about deep type. I've made more content than I just said. I'm just talking about detailed videos. I've only made six, which we're trying to make, uh, one a month. Uh, no, David says the six videos does include the lawsuit guitar. No. Um, no, it does not. Okay. Let's, uh, let's, let's take a, let's go a different direction. Right. Okay. So this is fun. All right. Uh, and then, uh, gentle glance, I want to say, I don't know how to say this, uh, Jen, uh, he was just, but you're doing what you, uh, what you love. Um, yeah. Well, you wouldn't do it any other way. Like I said, there, if there was not, that's why I tell everybody that does this content, you, it's not even about, uh, doing something you love. You got to like doing it because you're going to do it a lot. This is a lot. You're doing it every day all the time. So yeah, absolutely like it. Um, yeah. If I didn't make any money on YouTube, I'd make content, but it would look like what you just saw me pull where I just didn't make content for two weeks where I went, well, I'll make a lot less content because, you know, the driver starts getting a little smaller, right? You know, um, and, uh, and also the reason I also took two weeks off is cause I also wanted to rethink what was going on because like I said, uh, you know, when you're make four, I'm just going to say four of those six videos, when you make four videos and the total, total is net, let net loss a couple hundred dollars. You're like, okay, wait a minute. Well, that means I'm a big four more videos. I'm going to be deeper in debt. You know, right? You don't want to go the other way around. Um, but speaking of which, let's talk about something fun. So, uh, we talked about the, uh, the new epiphone guitars. We talked about the new fender guitars, but we didn't talk about the, what to me was the most exciting release and it's partially cause I'm excited about it. Partially cause the owner is my friend. So let's talk about the synergy release and why? Because I can give you some insight on it. Um, so I've had the synergy model module that got released here for a while, uh, at least a month, maybe a little longer. Um, and, uh, I'm super, super excited about this. So let's look at this. So if you didn't notice synergy released a new module and why this matters is this particular module go here, sort by new. Noist product. There it is. Is the new Marshall JCM 800. Um, so what matters about that is I have it. That's my synergy. I have, like I said, I've had it for the last month. So I've been playing it for the last month. This is absolutely the best module they've ever done. And it really is important to talk about for two reasons. Um, a lot of you, like me, when I first got into synergy, I'm sure it was like, I don't know if I get into synergy when I have to file the modules. I'm actually good with just this module. So, you know, uh, I like my Saldano. I like my Friedman, but this is the, this module does it all for me. Um, it's the 800 sound. And as you know, throughout the years, there was many different 800s, but this is the hundred sound, but I can get the Plex, I can kind of coerce the Plexi sound out of it. So I thought we could, uh, check it out. So you're looking at my actual one. So, you know, that's what, that's my camera right there. Um, let's go here. Let's get the guitar. We'll use the moon pie guitar again. I thought I'd give you guys a little sample of it. Like I said, you heard earlier, this is the synergy clean. I was using the synergy clean for, uh, the pedals. All right. Just get that. That's your clean sound. So that's your. Okay. Let me go back to you guys. So I can see. And what's great about this is instead of like doing a, Hey, you know, check out this module, uh, if you guys have any questions about it, um, ask, ask now. So this is an actual Marshall. This is a synergy and Marshall working together. This is a big deal for me because at this point that means now that synergy has a Plexi Marshall and a JC100. So of course, once they get, if they do, but I hope they do, once they do the silver Jubilee, that's, that's the trifecta. That's all the Marshalls that you need. Um, there's three tubes in this instead of two that's new, but more importantly, it's because they're doing the same idea that they were doing with the, uh, um, the Royalist pedal where, and the, uh, tongue King imperial pedal, where there's a zero watt amp in this module. So that's how they're getting more of a, that's what I said. This is their best module. Um, the other modules are great. I've always liked them. Obviously I'm not getting rid of any of those, but this module to me is just a step up above to the point where I'm like, I hope they kind of re go. I mean, I hate financially for this cause I'm going to have to re buy some of these modules, but I hope they go back and, and they, uh, and they, they kind of revamp the, the modules with this kind of feature. But anyways, back to this camera. Okay. And let's go here and let's try the, their identical channel. So in this amp, you have a clean channel, but then you have the green and the red. The irony is the green is the green. You think in the red is going to be hotter. It's not the same channel. Um, so if you're familiar with the JCM hundred, you know that it has a three band EQ, a presence control. You have a, uh, you have the, uh, the, uh, volume number. And then you have a gain control, essentially right here. Then you have a bright switch. This is a three way bright switch right there, but then over here is the inputs and you have a high and low. So since they're the same preamp twice, I just put one in the low mode and one in the high mode. Okay. So let's go ahead and, uh, let's go ahead and let's go ahead and let's go ahead and play a little something. And am I good? I'm good. Okay. Let's hear it play. Let's go ahead. Now what's cool is, uh, as you guys know, the 800, we used to think of the 800 back in the day as the higher gain amp. This is not a high gain amp. It's a high mid game amp. In other words, what I mean by that is it's not a diesel. It's not a Saldano. It's not a 51 50. It's the, it's the hottest. It's hotter than a Plexi, but it's not like a JVM. So this is a nice little sweet spot. I actually like the game right here. This is where I like it, but let's go to the second channel where I got beefed up a little bit more. Now this is the higher in output, uh, input stage. Let's go back to this and let's try that. Now what I do is hit a boost. Oops. Let's do that. Okay. There's a boost and we'll start with boost because I got the mic on. Let me hit turn my mic off. Okay. And then last, because it's on the send 20 head, you have the clean channel too. So. So that is the synergy module. And I thought what's interesting is there's a ton of great videos, including the one that Michael Nielsen did. Of course, his was amazing, uh, where he goes through the module and gives you all the tones. Um, I wanted to do two things. Let's, uh, let's do this. Let's, uh, let's go here. Okay. And I'm going to pull the module out. So we can talk about this. Okay. So here's the module. So one of the questions was, does it have tubes in it? It actually has three tubes in it. You can see the three tubes right there. And then this module is actually warm right now. It's not. So that'll let you know it's hot. It's been on this whole show. I wouldn't, uh, I don't know if I'd put it on my face, but it might be able to cook an egg. So you had three preempt tubes. So there's actually preempt tubes. There's also a switch right here that actually kind of changes, uh, the way the attack on this is. So you can make it more aggressive and less aggressive in the attack. I have not messed with that switch very much. And then like I said, looking at the, uh, knobs, what's tough is the knobs are so tiny and the, the writing is so tiny. Uh, for me, it's hard to see, but it's pretty straight forward. Like I said, you got the preamp, which is your gain control, the three way bright switch. Um, and I like that they have the two channels, you know, that you can kind of get the gain high gain. Cause I like to do that. Like I said, the lower, the lower input gain on the bottom one and then run a tube screamer or a boost in front of it. I actually like that. Prefer that to running their actual higher gain. Cause I find it's a little meatier, a little fatter on the notes, especially when the volume's turned down. The thing that's crazy about this is this, this is what I want to show you. So this module, because it has three preamps, it's $50 more than normal. So normally three 99s. This is four 50. So you can get this combo here. Like that's, right. Just throw this at 15, 19. Okay. And you get the, the Marshall and the synergy send 20 head. What's interesting about that. I've talked about this before is Marshall amps. Marshall amps. Let's find the JCM 800. And here you go. Studio classic. So the, the actual Marshall, if you wanted the studio classic, it's 1350. Okay. So basically it's $160 more for the synergy and this module. But what's crazy about that is think about this, this has two 800 channels and a clean channel and IR impulse responses out. So, so it's a three, the synergy 20 is a three channel amp. It actually has a clean channel. Cause one of the things I, if you guys know, I had this amp, I did a video on it. If you go here, I had the, the, the studio classic and I liked it. One of the things I didn't like was it was either you could run it kind of clean and run as a pedal platform and that's fine. But you know, that's not the whole point. The point is to get the Marshall sound. But the issue was you had the Marshall sound and you can clean it up with your volume control. Like they used to do back in the day, but it's not, it's tough when you don't have a dedicated clean channel sometimes because sometimes I just want to dedicate a clean. So this is the Marshall that I wanted Marshall to build. It's a two channel JC, JC made hundred with a clean channel. So, I thought this was worth talking about. So again, a lot of people asked me if I saw the release of this, I was embargoed like everybody until I think the 16th. I wasn't allowed to talk about it. In fact, I think I was told I'd get killed. But he's my friend. So he just says that to me, I think. He says, if you share this with anybody, I'm gonna kill you. He didn't say that, but it'd be funny if he did. So, so I thought I'd share with you. And I know one of the questions, no one asked this, but I know it gets asked a lot. What about my Saldana pramp? Is that still, you know, because I was one of my favorites, just like the Freedmen. Those are, those are great, but I actually think that's one of the things that I actually think this is the most useful for me personally. I have the PlexiPremamp and I have a video, if you go on my second channel, going through the PlexiPremamp as well. And I like that preamp. It works great, but I, what I like about this is I don't even really need anything. I can just use this into the, into the Synergy 20. And it works, just works fantastic for me. And I can tell you right now what I, these poor guys at Synergy and Marshall, you know, because I'm sure as soon as they come out with something where I like, only if you did this, only if you did that. Look, as much as I love this, I'm really stoked. I hope they, I hope this does well. And if this does well, I'm hoping because it does well, they'll do the Silver Jubilee. And, and that'd be fantastic. So, I mean, that would be everything I need and more in the Marshall sound. That's the three Marshall sounds I need. Does anyone else have any suggestions besides those three Marshalls? What other Marshall would you want them to do if they did a Synergy module? Plus, I think having two Marshall modules now with Synergy and of course having so Donald Diesel, Tone King, Dr. Z, 51, or EVH, not EVH, I'm sorry, PV, Friot, having all these brands now, obviously the Freeman guys too, and Morgan, I think will open the door for the modules we really want to see too, which is Fender, Orange and maybe Two Rock. That would be one I'd like to see or a Dumble. That would be nice. Yeah, you know, so Brian says, did you get the Synergy module, Imperial module? I did not. I, I have not tried or did I try that module? I think I tried it. I'm not really interested in any of the clean modules anymore from Synergy. I have like the T Deluxe, I have the Beeman, I have stuff like that. But here's the thing, I really like the clean channel on the Synergy 20 head. It's, does everything it's supposed to do. It's clean, it has a high clean head room for in a room like this. Obviously, you know, in a gig, it's going to be tough because it's 20 watts, you know, and you're 20 watts clean, you know, it's going to start breaking up a little bit. But I can, I can make that work. And to me, so me, the amp is about owning a, you know, a three channel amp that's effective for me, having a mid gain, a higher gain and then a clean. That's the three things I need. But, oh, David says he'd like to see Ingle modules. They have two, they have the fireball and they have the savage. So they have two Ingle modules as well. Like I said, so Michael also said the JVM. Yeah, the JVM would be great too. I like, I would want the JVM, but after they do the Silver Jubilee. Main reason is, is because I have a Silver Jubilee. So if they do a Silver Jubilee module, I can get rid of my Silver Jubilee amplifier because I won't need it. I'll use that. So. But very exciting. So I thought that was cool. I thought that was a cool release. I think that's a big deal. And the in the synergy lineup, I think the synergy thing is growing on people, especially, I think, having the 20 watt head. I still, my only negative critique of synergy 20 watt head or combo is I wish I had reverb because then I don't need anything like then it would be perfect. But. So. And then Brian says, once you have the head, most of the modules are 399. All the modules are 399, except for the three, this one, the three, this one's 449 because it has three preamp tubes. So because it has one more tube and a little bit more technology in it, they give it $50 more and they do that on purpose. They, the owner of synergy told me this, like I said, we're friends. So he said, you know, he, the brands, he doesn't want the brands going, Hey, our module should be more than this brand because we're this brand. He said, all synergy modules have to be the same price. So the only reason and the only reason I know this is because he was telling me the only reason that they did the $50 bump for the, the 800 was because, again, it has, it had more tech in it. It has more cost. So they had to pass the cost on, but other than that, that's the only reason. It's not more because it's Marshall. It's not more because it's an 800. It's more because it's physically got more in it. Somebody said a train wreck, a train wreck would be great. Like I said, I can tell you, they're not cheap, the modules, but I, and I have no desire to collect them all. I think I have seven or six, which is a lot more than I need. Um, and I can tell you right now, like I have no, I have no desire to get the Z rack or I don't know. I have the Z rack. That's the ducty. I have no, uh, the Imperial other than do a video. Like if I got them, I just do videos with them. So, all right. Let's, uh, let's button up the show and. Okay. I'm looking real quick at my. This came from vintage radius. It says, Hey Phil, do you like chorus, like chorus pedals? And do you prefer dedicated chorus pedal or, or a delay with modulation on the delay repeats? Um, I used to not like chorus at all, but then this, uh, horrible channel called, uh, big hairy guitars, which is like Michael Nilsen channel. Dude, I don't know what it is, but he got me addicted to chorus pedals. And now I have an insane amount of chorus pedals. When I say insane, like six, I don't know, way too many. Uh, so I almost said, I'm like, I need a chorus pedal. Yeah. He's right. I need a chorus pedal. I have a chorus pedal on my board now that I'm using all the time. It's a boss one. It's the boss, uh, CH one, although, uh, he recommended the vintage one. So I bought that one as well. And then I bought a waza and then I got a couple others. Uh, but I, I tend to like the CH one. That's the one I'm using. So, uh, striving makes a good one. A couple of other companies make a good one, but for some reason I'm always just using the boss. It's like the, the boss, the, to me, the CH one chorus pedal for boss is the same as their tremolo pedal. It's like this go to just it, it, it's not the most boutique, cool. It just sounds good. And cause it sounds good. It works for me. So my board, um, delays with, uh, like the modulation, modulated repeats and stuff. Um, I tend to usually use digital delays. Um, I've always been a more of a digital delay person than an analog delay. However, um, the delays I'm currently using, like, uh, cause I have, I have multiple boards now again, um, because now I got a board for the, this or that section and then I need a board in the, uh, in the shop because I'm demoing guys guitars now when I'm doing the breakdown. So I have that. Um, and so I moved my new ex Atlantic delay, reverb pedal into that pedal board cause it's just easier cause it's all in one on board. So on this board now I have the L capistan, uh, tape delay by Strymon. And then I have a IBANES, DL 10 digital delay, uh, on my board. So I have two different delays and I use them differently. Um, I use the DL 10, uh, IBANES delay for, um, for clean sounds. And I use the L capistan for overdrive sounds. And the reason is, is cause the synergy delay pedal, the L capistan, uh, does not color my distorted sound. And when I, when I turn it on and turn it off, I hear no difference in the overdrive tone. It just sounds the same where the IBANES one, uh, warms everything up and that's great, but then it makes your overdrive a little muddy sometimes and that gets, like it's a little tough. So I like, uh, I like to have, uh, I use that for clean cause it warms up the clean sound. Um, and then Kevin Smith says, what's the wattage of the JCM 800 synergy? So the amp, it's depends on the amp, the amp's 20 Watts. This module has no wattage. It has a zero watt amp in it, which, but creates no power. It's just for simulating the power section, uh, sound of the Marshall. So the module has no, uh, power, but the, the SYN 20 has 20 Watts of power. So the same as the, as the, uh, SC 2, 8, 20 H, the, this, the class, the studio classic, they're both, I believe 20 Watts. Look at that. So these are both 20 Watts. See? So the synergy is the same. Can I go backwards and just go to the synergy? Well, let me go there. One more time backwards. There you go. Yeah. So both are 20 Watts. The main difference is, well, besides this is ugly as hell, right? The synergy is ugly. It's my downfall of this. I wish they would, uh, make a cool wood box for it and just charge a little bit more. The other thing that's cool is the synergy comes with this foot switch. So you get to, so you have a three button foot switch for all three channels that comes standard on the, on the amp two. It's built into the price. And, um, and you don't have to buy it with this module, but, uh, when I bought my synergy 20, I bought an open box buy on reverb and I got it for a couple hundred bucks less than, than the map for an open box. And the open box was one of those stores on reverb that didn't actually open the box. They just gave you the deal. So you can, you can poke around for deals sometimes if you're trying to, if you're trying to keep it easy on the wallet for sure. Um, average, average Joe says, uh, average Joe says, did you check multi course pedals? Great. Yeah. You know, that's one I should check out. Uh, I, uh, I know I've tried one in the past and I always loved it, but yeah, it's not, um, not something to put me back on the radar, but now I need to now, because your suggestion, I need to go look. So, um, I have a, somebody asked on the second channel, somebody asked, you know, is this or that, is this a way for Phil to justify making more, or buying more pedals, you know, yes. No, no, uh, I started buying more pedals and, uh, we'll end up, we'll end on the, we'll do one last question, but I'll answer a question that came in before. Somebody said, uh, Phil, now that you're collecting pedals again, you know, vintage, they said vintage pedals is, uh, they said, does that mean you've kind of, rethought your, uh, logic on vintage that vintage is really more of a hype thing. And, uh, and, uh, I, I, I got a refray, rephrase what I said on that episode, because the way I said it, I went back and watched what I said, what I said was correct, but it was missing a key component to what probably would make that question make more or less sense. So I made a comment that because of the, the tariffs, right. And the, some of the new model, the pedal builders saying, Hey, because of tariffs, we're going to double our prices or triple our prices. And I made the comment that, you know, we've always had like this kind of social contract in the words as a guitar community, we know that not everything's made in the USA. When it says main USA, we all kind of know that. Um, but, you know, when you're paying $300 for a pedal, you're kind of, and it says, main USA, you're just kind of assuming that, you know, the majority of it's cause of the cost is in the higher labor and the higher more expensive components or whatever happens. And so when they were basically saying, you know, uh, you know, um, Hey, cause of tariffs, we got to triple the price. Now here's the trick with this. I am, I, I had some stuff done the house. I had something installed in the house. Uh, this was in November of last year. And they said, Hey, cause of tariffs, you know, there's a fee. And I said, how much is the tariff? And they said, I think it was $35, something like that. And I was like, that's it. I mean, we're talking about $10,000 expense. It was a big expense for the house. And I go, that's it. And they go, well, that's the only component skin tariff. And I go, okay. So they go, that was their way of telling me everything's made. They go, everything's made in Florida. And they go, well, we're going to get the tariff. And they go, okay. And so I understood what they were saying. Like the tariff is on one part of this big, you know, the big overall thing. Um, but when you have somebody say, like, if somebody said, Hey, this is all made in USA and it's $16,000, you go, that's crazy. And they go, well, cause of tariffs, now it's 30. You'd be like, wait, I thought it was made in USA. And they're like, well, I mean, I'm really made here and kind of finished the last, you know, it's like a marathon. We just high five at the end and say, made in USA. You're like that. So that's what I was talking about on that podcast. And what I was saying was as I decided to go back and start buying pedals again and get back into pedals, there was some companies that I just didn't want to support anymore. I feel like they were either misleading or, you know, I just didn't like the idea and I use the analogy. Then I'll reuse it now. It's like, I didn't like the idea of being told, Hey, this costs more because it's organic. I'm using this as an analogy. And they said, Oh, and by the way, make sure you wash off the pesticide. Then you go, wait a minute. I thought there's no pesticide because organic and you're like, well, it's organic, but then we still have to use pesticide. You're like, well, wait a minute, either is or isn't the thing you're saying, right? I'm paying more for organic. My logic was I was paying more for main USA pedals. I know I can buy pedals made overseas for $50 that are great. I wasn't buying them because they weren't great. I was buying them. I was buying pedals here trying to support small businesses, trying to smart small builders, trying to support my country, trying to support. You know, try to enjoy this hobby that I have this thing. I love. And so I told that whole story. The reason I'm reflecting on this is because when somebody said, Hey, you're buying vintage pedals. I'm not buying vintage pedals. I'm sorry. When I said I'm buying older pedals. That's the word I said. And that's the what the confusion was older meaning. I'm buying the pedals. You know, five, six years old, you know, seven years old tops. When I mean older is I'm buying used because buying used. I'm not buying vintage pedals. I'm used because buying used, I'm not buying new pedals from some of the builders now. I'm not supporting some of the builders, is what I'm basically was trying to say, was to say, I don't need to support some of the builders now anymore, right? I support the ones I like and I don't support the ones I don't want to support but I still buy their pedals, I just buy them used. So that's why I was buying older pedals. And then some pedals, I did buy the TS10 by Iviness but that's because I was buying all the pedals on the John Muir board again for a concept of a video. So, Nellis says, are there any US semiconductor manufacturers making opponents to the US? Look, I'm not an expert on that but I can tell you two things. So, my father-in-law, he's traveling the country as a superintendent for a company who's building fabs and so according to him, they're building, there are opening fabs left and right all over the place. But I would bet that almost all of those components are going to US government contracts stuff. So, where I live, there's a lot of US government contractors, companies that work with, making parts for, I think from weapons to top secret stuff to anything like that. And there's a lot of them here so what they do is they tend to have to buy from US manufacturers. So, and again, like I said, I don't fault someone who using import parts to build a USA made product. Not at all. I just feel like they lean some, not a lot, just for clarification, some companies leaned in on the whole, look at me, I'm an independent small builder making USA made stuff. And then when the tariffs came, they were like, hey, you guys are now gonna have to pay more because I'm being tariffed and we're like, wait a minute, I knew you weren't making all USA stuff but now it doesn't sound like you're making any USA made stuff. And then I'm not gonna say who, cause again, it's just you can find the videos that I saw. I watched one guy basically narrowed down to one component was in the USA. And I'm like, well, wait a minute, it's $300 cause you would do one thing in the USA. So I was like, well, okay, I'm okay with that as well. Then when I say, okay, I mean, I can understand it except for that's how it was presented until of course you had to run a price increase on me. So I did, you know, you get the idea. Okay, let's send on one last kind of other note, right? And then, oh, okay, sounds of SoCal says, hey Phil, I thought it's on the cost of the new JC-100 standard module, inflation or a premium on this particular module. So we covered that it's $50. Look, this is horrible, but I thought, I bet it was gonna be $100 more. So I go, it was gonna be $4.99 cause it's got an extra tube in it. And then the owner of Synergy goes, no, 50 bucks. And I go, oh, only 50 and he goes, that's a lot. 50 is a lot. And I'm like, well, the premium tube's like 20 bucks, just the tube, it's 20 bucks. So I'm like, all right, then you gotta have the tube socket. I was like, I'm like, look, I'm not paying more. I'm not for us to actually having to pay more. But I was like, just that extra tube and the tube socket is half of that $50 right there, just in the components you're paying out, not to mention any other labor and then a markup on that. So I was like, oh, okay, 50 is reasonable. So yeah, it's 50 just for that reason, that's it. So, and I can tell you for certainty, cause again, I've had conversations with the owner on the phone, he has no intention of raising the prices anytime soon. So on the stuff, he's done, he's like everybody else, he knows. Look, every price increase is cutting how many people buy and that's hurting them right now. So the market is, I saw, did you guys read the article about Pepsi saying they lost a billion dollars and they were saying that partially it's because when the Doritos hit $7 a bag, people stopped buying them. And I made the joke to my wife, I said, hey, now we know $7 is the magic number for Doritos and people are not buying Doritos anymore, right? And so that's what I'm saying, you can see that in everything now. The synergy guys know that if they were to take all the modules to 450, it would kill it cause everybody's just right now, the pinch is real. I'm sick of it as you guys are. Okay, and then, okay, that one's tough to do in a short amount of time. Okay, all right, hold on. Let's do this one. Oh, okay, I went through these, I'm just scanning through, I'm just trying to make sure I didn't miss anything. Okay, so, and then this one's an easy one, so we'll do Yolos has says, hey Phil, do you humidify your music room to protect your collection? I do have a humidifier, I do not run it. So in here, I have, so in all of the rooms that have guitars, so they're at the shop and this is my office. And then I don't keep really anything in my bedroom, but I do have a sensor in there. And then I have one in the front, so I have them pretty much fairly around the house. I have sensors that tell me what the humidity is. Humidity is right now it's 43%. The magic number for me is 39%. So once I see the sensor hit 39 under 40, I will 10, and not just immediately, but if I see it and then I notice the next day, it's like, wow, it's still 38, 39%, it's under 40%. I will turn on the humidifier. So I have just a little humidifier that I have, it's one of the cold mist ones, some people have it, they're like, it puts a residue on everything. I'm like, I've never had any problems with it. I used to have one of those big four gallon tank thing, eight gallon tanks from those, because we had one in the store, so I brought it home and I had one for a while, but I got rid of it. Here's why I really don't like to humidify. I just have learned, it's not about the guitars cracking or any of my issues like that. I've just learned that if the humidity drops into the 30s for any length of time, you're gonna get a couple guitars with flat sprout, and then I'll have to deal with that. So I just try to keep it relatively humid and relatively not dry, because I live in a very dry environment. So that's what I do. I can tell you that most of the time, the humidity in this room is about 43 to 45% humidity. 60% is on the high end, so if it's raining outside and I decided to open the window, it'll get up to 60, but generally speaking, I don't think it ever gets that high for me. Obviously where I live, we never use dehumidifiers anyway. So to answer the question, do I humidify the collection? I don't specifically humidify them. I just, like I said, if I take notice when it's dry, then I go, hey, let's put a little moisture in the room just because I want to avoid any kind of serious problems if I don't have to do it. So that's why I do it. For those that have, saw some of the comments in here like, hey, I have 20% humidity. I have this same, look, what I can tell you is, is that just because you have low humidity does not mean the guitar is the next going to shrink or it's going to dry or the guitar is going to crack. It may already be dry enough, right? I have guitars that I can tell you right now that doesn't matter how dry it's going to get. They're not going to shrink, the next time I shrink and they're not going to crack. They're already as dry as they're going to get. So the trick is, like I said, what guitars don't like is the change. They don't like to go from dry to humid or humid to dry. They don't like to go from hot to cold, cold to hot. They're okay and hot. They're okay and cold. They're okay and dry. They're okay and wet climate. They just, the transition is because, again, it's the speed of it, right? And so that's why when you see it change, that's when you take notice. I tend to pay attention when, when my central system changes. So some of you guys have a real big problem because you live in normal places where I'm sure you're heater, you're like, oh, now it's the heater is going to turn off and you go to AC, you know, right? I remember a time many years ago, we used to have a, to do that manually. I remember like sliding out a piece of metal and sliding another piece of metal. Like now it's time of the year for AC, you know, hot heating and now it's time for cooling. But, because I live in Arizona, this year, if I, my heater was on three or four times the whole year, that would be a lot. And actually we use the heater to just take the chill out of the air sometimes. Like, oh, it's, you know, well, we think it's cold. And we go, it's 67 in the house freezing. And so we use the heater to take the chill out to take it back up to 70. So that's my answer on that. But you need to, you need to be mindful of it. Cause like I said, those, those, those situations can damage guitars, especially if you live in places where it's a little drier or it's a little colder or it's not going to be hotter, but it could be colder. All right, on that note, I want to thank everybody for hanging out, for doing the show. Also, like I said, make sure you check out the second channel if you would, if you think you're going to like it, cause it's about to hit 40,000 subs. That'd be a huge momentum, momentous occasion for us. We're super excited about that. Thank you guys for supporting that. Thank you for mentioning all the comments that said to do this or that again. I wasn't sure if I should do it again. If you think I should continue to do it, we'll keep doing it and refine it a little bit and maybe make it better. Give me suggestions. What do you think would make it fun or more, you know, more interesting. And on that note, I want to thank all of you and you guys have a great weekend. Play guitar, have some fun and know your gear. Then know your gear podcast.