More Siri delays, imminent new hardware, and Apple’s upcoming 50th birthday

I like how in our note, Mary, you've kind of broken this first segment up into the good and the bad, because there's good news and bad news. And there's also what I think is just like neutral news. So there's good, neutral, and bad. We'll start with the neutral, and that is that iOS 26.3 is now available. First beta came out in like December, I think. So this has been a long beta cycle for an update that is not very exciting. But just the headlines of what's new in 26.3. There's the transfer to Android feature. So this is the wireless transfer. you can bring an Android device, put it next to an iPhone, then transfer like your photos, your messages, your notes, and your apps all at once developed in partnership with Google. Then there's the limit location data sharing that we talked about a couple weeks ago. So this is the thing where if you have a device with a C1 modem and you have a supported carrier, you can go into the privacy section of the settings app, toggle on limit precise location, then your carrier can only see broader information about your location rather than specific things. So can use your information to determine the neighborhood where your device is located, but not the specific address. There's a few other EU things like some upgrades to proximity pairing for third-party accessories and a couple NFC things. The one interesting wrinkle to this, and the main reason I wanted to bring this up on the episode, is that notification forwarding was in the betas of iOS 26.3. This is the thing that lets you send iPhone notifications to a third-party smartwatch or glasses or other wearable form factor in the European Union. That feature is actually not in what has shipped. Oh, really? It was just meant for developers to beta test throughout the beta process. And presumably it's coming back at some point in the future, but it is not in the final shipping version of 26.3. I did not realize that. Okay. So I presume it's when it does ship eventually it'll be eu only right yes i believe so um and i guess that roadmap thing do remember they did that um the you had that prescriptive thing of all these different features for interoperability that apple has to support by at the time they said like ios 19 and stuff before 26 was real i guess it must have said that like notification features must be in beta by spring 26 or something but maybe not shipping i think maybe it was shipping in the summer so they might have a bit more breathing room before we have to actually roll it out and of course this this feature requires cooperation with the hardware manufacturers right like by default it doesn't do anything with a third pie accessory the third pie accessory has to be updated to work with whatever protocol gets everything and who knows if apple removed it from the released version because something was wrong or because they're waiting until the very last possible second under the requirements of the dma to actually launch it but yeah it's not there probably this feature is also kind of um frustrating because it only works with one accessory at a time oh that's right so you You have to designate a specific thing to be blessed with the advanced notification forwarding. And so like if you had Apple Watch and let's just say Metaglasses, if you want to forward your notification to the Metaglasses, the Apple Watch stops working for notifications. So it's kind of a big trade-off there. So in practice, you need to be like a, I guess you only have a smartwatch that isn't an Apple one, for instance. And then like that's what you forward your notifications to. But that probably doesn't appease all the third-party companies out there who are trying to make alternative ecosystems to Apple, right? Where you have more than one accessory at a time. Because it's kind of silly that like, you could notification forward to your watch, but not to your headphones, right? And have like announced notifications and stuff. So this obviously complies with the DMA rules, but in practice, it's still not, it's not super customer friendly because it only works with one thing at a time. So iOS 26.3, that's the neutral. The good news is that Mark Gurman says that we can expect a product launch as early as March 2nd. that's presumably for the M5 Pro and the M5 Max MacBook Pro models. The other, he's also highlighted some other imminent new hardware that could be included in this launch or kind of sometime in the first half of the year. So that's the iPhone 17e, the base iPad, the M5 MacBook Air, and the M4 iPad Air. The iPhone 17e theoretically could be like next week if you're going on precedent for when it was announced last year, which was like the second or third week of February. Overall, the 17e, I think, is expected to be mostly the same, but the big upgrade will be MagSafe. Price will be the same at $599. Because the 16e has wireless charging, but it didn't have the magnets in it. Which I think is the biggest and stupidest limitation of that product. It is incredibly... It's one of the biggest, stupidest decisions they've made on product diversification in a long time. If you're going to put wireless charging in it, just put the magnet in as well. Yes. So many of the other compromises of that device are like, okay, like I'll give up that. I'll give up this for a $5.99 iPhone. But MagSafe, you couldn't toss the magnets in the back of that phone. It's just ridiculous. Then the base iPad will have the A18 chip. Part of that, the big motivation for that is Apple Intelligence. So the base iPad will have Apple Intelligence for the first time because when they updated it last year, they went from the A14 to the A16 and the A16 does not support Apple Intelligence. Then yeah, like I said, m5 macbook air nothing exciting there i think there's gonna be some code references that said it would have an a19 i think so there's a bit of there was one report yeah yeah so a bit of um bit of dispute there but i mean if they if they went a14 a16 the pattern is plus two so it feels like a18 is more likely but uh they could do it maybe it depends what their stocks and supplies are right because the a19 only ships in the base iphone correct yes like it's not like because the the air has the pro chip whereas in previous years their supply of the base like the lower end chip would be more stretched out because it also went into the plus right whereas this year it's only one model like there's no other device that has the a19 apart from the iphone so i could maybe see economies of scale kicking in where they want to shove it in some other products like a base ipad right um it's a bit of a different calculus than other times i guess the other potential argument is that maybe it has the a18 pro if apple's going to keep making that chip for that super cheap MacBook that's supposedly coming sometime in the first half of the year too. So the A18 supply chain supply line, whatever you want to call it, is not going away just yet. Then, well, the other piece of, I guess, well, it was good news. I don't know if it's good news now or we care now, but iOS 26.4, the first beta, Gurman says, is slated for the week of February 23rd. The bad news building off that is that Gurman now reports that some of the new Siri features that were slated for iOS 26.4 have been delayed. Apple is now aiming for either 26.5 or even iOS 26.7. So he reports that Apple had initially planned to include these capabilities in 26.4, but testing uncovered fresh problems, prompting postponements. For instance, Siri doesn't always properly process queries or it can take too long to handle requests. Siri, never. Never. I'm shocked. Testers have also reported accuracy issues as well as a bug that causes siri to cut users off when they're speaking too quickly so so i guess up front we should say apple never promised it was coming in 26.4 yes but i think it's fair to say this is a delay right like yeah yeah you've i've seen those rage bait social media posts where people say apple can't delay a feature it never promised and yeah i mean the the apple line is coming in 2026 right so some point this year the heavy implication was during the i was 26 cycle and based on everything we know they wanted to get it out as part of the ios 26 cycle they didn't want it to lapse it's an embarrassment as it is and they really want to kind of you know cut it off and move on um and all the time they're spending trying to ship this stuff means diverting resources away from the next stuff that's coming around yeah we're in catch-up mode you got you got to get it done so they can start working on you know getting everybody focused on the chatbot stuff for 27 and beyond and all the you know the other cool stuff they inevitably want to do so any delay like this is clearly not good um but officially it wasn't like apple said it's coming 26.4 so if it comes in 26.5 to the average customer who cares you know like like we're obviously hyped up because for months german's been saying the plan was 26.4 and i don't think german was incorrect in that plan right like that's pretty clearly what they were aiming for but it does have um echoes of when we're in the ios 18 cycle and it was like oh, you know these Siri features that may have become an iOS 80.3? Well, they might get delayed to 18.4 or 18.5. Oh, they're not coming at all. It's like, you know, it's not a great look. So Gurman says one feature that is especially likely to slip is the expanded ability for Siri to tap into personal data. So this is the quote-unquote personal context thing we've talked about a bunch where you can ask Apple's voice assistant to find what time my mom's flight lands, when I should leave for the airport, and route me through Apple Maps. like that whole giving Siri context to everything on your device, your emails, your messages, et cetera, to answer your questions and answer your queries. Which they made a TV ad for with Bella Ramsey. Yes. So not great. Seemingly cut from nothing, like no cloth of actual product, at least nothing that was close to shipping when they showed the TV ad. The personal context stuff is the most interesting part of this proposition, right? That's the closest you get to it feeling like a next-gen assistant because it's doing something a lot more complicated than you know it's not just looking in your calendar and doing like a naive text search for calendar events the idea is if you just kind of mentioned it in a conversation with your family member it will be able to like the semantic index will ingest all that stuff through your email and your messages app and then when you ask about it it'll be able to summarize it and bring it to you um so it's it's more sophisticated than just like because obviously right now you can ask siri to search your calendar but it just does like a you text match for events this is like a lot more dynamic a lot more free in terms of what you can request and even if like they just sent you a link to an airport flight and said okay i'm going here at 5 p.m the idea is an llm siri would be able to figure out oh that's actually a flight this person's going on so when the person asks when's this flight it isn't just going find and you know doing a search for flight and no one ever ever ever actually mentioned a flight so there's no results the idea is it would actually be semantically aware and like this is the journey for this person and this is what we're going to deliver and so that's the it's quite an impressive idea slightly less impressive two years on compared to when they first showed it right but still it's quite cutting edge really um and it'd be unfortunate if they just can't do it or when it does come out it doesn't work very well like i get it it's a this debacle has gone on long enough and you really don't want to bring something out in let's say 2004 and then it backfires again by it just not being very reliable because the whole point is they delayed it originally because it didn't meet their quality bar was the was the statement right so you kind of have to bring it out in a more of a finished working good state and if it doesn't it will be another embarrassment on the pile um for the new syria leadership of rockwell and federighi um but at the same time like what is the bar right because llms do make mistakes right you can't tell only they're not going to ship it until it makes no mistakes because then they'll never ship it they apple intelligence features that ship today like writing tools and notification summaries they make mistakes right they half the features even have little subtitles on which they which have disclaimers that say they you know they may summarize incorrectly they may make errors um so you just have to if you're going to ship anything in an llm based environment you have to be accepting of some level of error i mean if you look at the white papers and the newsroom press releases they did when they announced the foundation models they have charts that compare error rates based on their testing compared to other leading models right and the error rates are four five six seven percent so that in black and white they're telling you it's going to get it wrong you know six percent of the time that you use any of the existing shipping apple intelligent features so just the fact that it's sometimes unreliable or sometimes incorrect inaccurate it can't be the goalpost for it not shipping because then it's never going to ship you know so i don't know exactly what criteria they have to hit for them to be okay with it maybe it's not working at all and that's really really bad but you can't be like well if it doesn't work perfectly then we're never going to do it because then you're never going to do it the kind of bugs that i think they probably can fix more realistically are things like where it the one that he described where um the voice is cutting in front of the user right because that just sounds more like a it's almost like a ui bug rather than a intelligence issue and slow responses i think you can probably expect that a system where the where the data is on your device as in the semantic index lives on your phone right it might be processed in the cloud but like the actual database is local uh so you speed wise you'd expect to be relatively responsive so that kind of sucks if that's an issue they're currently facing but again current Siri that is shipped to the public makes mistakes is slow to respond sometimes doesn't respond at all so like you almost need the perfect cannot be the like is like the enemy of good right and yeah how long are they going to keep holding this stuff the best quote in in the article was that siri sometimes fallbacks on its existing integration with open eyes chat gpt instead of using apple's own technology that can happen even when siri should be capable of handling the request that literally happens already like ever since the chat gpt fallback has shipped as part of the apple intelligence siri it pops up when it doesn't need to for a whole bevy of different kind of requests that previously would have got rooted to setting a time or setting a reminder but if you just say the word slightly wrong whatever model they have to decide where the request gets directed to it just makes mistakes and then you end up being in the the chat gpt fallback text box world rather than actually trying to do the action you were trying to do so these are issues they're not like new issues they're not new problems they're affecting how many are like what do they have now like two billion new active devices or something every all of those active devices have siri on them and they all do exactly the same thing this article describes so at some point you've got to be like look it'd be great if this thing was perfect but even if it's not slightly perfect it's got to be better than what they're currently shipping would be my leading argument on this stuff and i do think one way they might they should have maybe handled this better is rather than doing the well we're just not going to release it for two years until we can get it quote unquote to our standard maybe they should have been more inviting to like a beta program where it's like here's an early preview of our next gen siri and like you can test it out now but we're not making any promises and it will just stay in the it'll just stay in the dev betas or stay in the public betas and never actually come out um to the final release just like they did with notification forwarding right as we just spoke about in 26.3 the the time for them to do that on this thing is probably gone by this point like if that was their strategy they should have started it when they delayed it originally you know two years ago now it's probably it's too late it's too far gone to do that but that maybe would have been a more a meaningful way for them to kind of like phase it in rather now being so much anticipation for it immediately to get attacked the the moment it appears in a beta wait so you're saying they've waited too long to release it in a quote-unquote beta form you think that if they release it now it has to be the the final version well because they've hyped it up they're like we're not going to release this until it's in yeah up to the apple's high quality bar but maybe they should be a bit more like or they should have been more oh we're working on this stuff it's an early preview we've got some really cool technologies here you know we can't guarantee that it'll work every single time so we'll put like siri 2 preview in settings and you can look you can opt into it if you want to but you know we're not going to guarantee it and it'll just carry on like that for a few months years until it was you know fully baked i mean the original siri back with the iphone 4s it was branded as a beta feature like the original series shipped as a beta feature and it was the flagship feature of the iPhone 4S All of Apple intelligence shipped as a beta too Yep that more recent example as well And that's an even bigger beta, right? I'm not even saying you have to go that far and ship it as like a public beta as in shipping to customers. Just do like a preview beta that ships to people that are on the betas, right? So it's like a pre-beta beta. And it would be like, oh, we're going to keep this rolling through the dev channel. So, you know, influencers and YouTubers and bloggers and stuff, we can do some coverage on it. Like we can show that Apple's not completely lying and these features exist in some capacity, but they're not quite baked out of the oven to be able to ship to regular people. You see plenty of AI companies do this where they have upcoming features. They have like limited opt-in previews for them and like they don't guarantee they're perfect. They're going to be a perfection. But they're like, look, we get that some customers are going to be okay with accepting some degree of unreliability. and reliability, but they like the features they got. I feel like maybe in retrospect, that would have been a better approach than what we are here now, where they've just, you know, basically kept it in the dark from everybody for two years. And now it's almost coming to crunch time and we still might be having to be kept in the dark even longer. And Gurman says in the story that some versions of 26.5 inside Apple right now have a toggle in settings to enable a quote unquote preview of these features. So whether that's for employees or something that ends up shipping with 26.4, 26.5. Who knows? Yeah, I mean, employees have like feature flags. Yeah. So basically everything that comes up in the next versions now are like opt-in for the employee builds. I think that was an initiative they started. That was when Craig. Post iOS 13. Yeah. It was like there was some version where everyone was complaining about unreliability and Apple lost the high ground on software stability or whatever. And then in the wake of that, federico is like okay all these new features they're all going to be gated by feature flags so that engineers don't get distracted by stuff being unstable across the whole system the idea is you can just opt into your individual thing that you're working on being unstable and the rest of the system carries on working and it also means that if you can't mentally like that later in this process they can pull stuff out and turn stuff off if it is going to block a release so that's kind of been their policy for many years now so that's kind of what i assume the siri preview is internally it doesn't really reflect that that's their plan to do it externally as well I think one thing we're seeing and one thing we've talked about before is how Apple behaves when it's scared or how Apple behaves when it feels like it's behind or in a moment of fear. And you can see that when Apple Intelligence was first launched in 2022 by pre-announcing these features that they'd had no even slightly working version of. And now I think you can see it, but in a different way where they're so scared of the blowback of releasing something that might only work nine out of 10 times that they're just not releasing it. It's like you said, perfection is the enemy of good or whatever. Yeah. Like, I think it's another example of Apple just caring too much about what the public thinks or what Wall Street thinks or whatever it is. And ultimately, that's holding them back from actually doing what they need to do. And you have to frame it in the context of the Siri that's shipping to customers right now has the exact same problems they're describing as reasons they can't release this version. And it's worse in most ways. Yeah. And again, this version that we're talking about for the pre-27 release, it's using the older version of Gemini, right? It's not using the super advanced Gemini. It's only really tuned for doing these three features that they showed off before. The bigger like chatbot knowledge answer stuff is probably coming later still. So every time they delay it or like don't release it, I feel like the outside pressure gets bigger. It's like, oh, it's got to be even more, but amazing and perfect when we finally do this thing. Whereas if they'd just been like, okay, we'll hold our hands up. We'll put this in a beta channel for an extended period of time. It would have taken the attention away and it wouldn't be such a big deal. Because now what's going to happen is whenever which version it does actually come out with, there's so many eyeballs on it immediately. Any little error in it is going to get like blown up to be a huge story. It's like, oh, this was three years late and it still made this mistake, you know? Whereas if it had kind of been just like, hey guys, look, we were doing this cool stuff. It's kind of like we were just kind of playing around, but here it is and you know, you might be able to use it and eventually it will form into something more concrete. They could have avoided some of that like laser pressure. They're shooting themselves in the foot over and over again with every step of this process, basically. I mean, I hope it does come in 26.4. Yeah. Even if it's in the notification forwarding pseudo releases and we're putting it in this beta to get some early feedback, but it's not actually going to come out yet. Like, that'd be great. And, you know, I review the features like I review everything else. And you can't dictate how your business works based on the worry that, like, there's going to be a TikTok that puts it in a bad light. I mean, that's just stupid. Because when I kind of, like, tweet a little bit about this and people reflected as to, ios 26 and like the liquid glass journey over the summer it's like look what happened the last time they did this where they had something in beta for a long period of time they didn't have to respond to the feedback or they you know you don't have to you don't have to react you can do and i think the course of the summer of 26 made the the end result better but it like apple's a big company they you know they've got executive in charge with a lot of bravado and self-belief and confidence and they can do whatever they want right they don't have to cave to every single whim of what social media says. So I think they could easily put this stuff in a kind of preview beta stage and it could live in that for many, many months. But they probably should have done that two years ago if they were going to do that tool. And you mentioned the three features that were expected as part of 26.4. So that's personal context, in-app actions, and on-screen awareness. So we said personal context is the feature that Gurman says is likely to be delayed. The other feature running behind is in-app actions. So the ability to control specific actions of apps on your phone using your voice. So for example, ask Siri to find an image, edit it, and then send it to a contact all with your voice. Like multi-step stuff. That's two of the features. So that leaves... Well, to be fair, on the in-app actions, he says advanced in-app actions are delayed. So maybe there'll be like some more primitive actions that do work. So maybe you'll be able to like make this image get shared to a contact, but you can't edit it in between, you know? Do you know what I mean? like yeah again they kind of promised the world and open-ended it's like and you all your apps on your phone will have these in-app actions and and app intents will be able to work which is like well yeah but practically it doesn't just it doesn't happen out the box a person or a team of people have to go and make all the all the app intents so like what app intents are you going to support day one who knows um they did show in those original demos videos a instance where they were looking at a photo and they said like make it pop and it like triggered an edit a photo editing app intent where it like did it boosted the contrast or whatever and it would be nice again like i think it's a good feature in theory where you can look at a photo on your phone you don't have to manually go into the edit mode and go to those little sliders and scroll all the way along and find the sliders that you want like if you just look at a photo if a normal regular user can just look at a picture and say you know this picture is decent but i'd like to edit it slightly and make it more vibrant if you could just say you know siri make this photo more vibrant make it alive you know and then it could just do it and understand what you mean and get a decent a decent output i think that's a good feature but you kind of need to do it right like it's like what degree of advanced app action is advanced and what is just simple enough that they've already done it i mean you have system actions already on siri right like some stuff you can do now obviously because there are there are apps on your phone and the apps do stuff so yeah it's like it's a bit ambiguous about exactly what is delayed on that one and then the third feature is the on-screen awareness component and that seems to be on track we were talking about this a little bit an iMessage yesterday, Mayo, I don't fully understand how in-app actions and on-screen awareness are all that different in terms of how they're going to work as features. They definitely overlap. Yes. And how can one be ready and one not be ready? Because the on-screen awareness is like things that are currently on your phone that you're looking at, you can begin actions with without having to like explicitly say it, right? So like if you're looking at a photo or you're, I think there was, they were looking at one of the demos was they were looking at a recipe website and they said like put that in a note for me and yes it didn't just copy and paste the text the website it reformatted it into a list of ingredients and recipe steps and then it put that in the note so obviously the on-screen awareness part is figuring out the content of what you're looking at without the user explicitly saying take the recipe out of this page and do this right it can intuit from what you're looking at and figure it out um the in-app action part i would presume one action is the summarization and the reformatting of the html page into the text right and then the second part is making a new note out of it is that an advanced in-app action is that a simple in-app action yeah i mean right now you can ask siri to make you a note and it will make you a note with content right so in some ways that already exists but maybe the in-app action for photo editing doesn't exist and that's what's running behind or like maybe you can only crop a photo but you can't change the vibrancy the brightness like you open the photos app and you press edit there's like 30 sliders you can tweak right like yeah maybe they don't have enough actions ready for every single one of those sliders or combinations of um so i think there's varying degrees one thing that i think like this thing could if you just have on-screen awareness on its own you obviously still have all like the system features available right now so maybe if you're looking at something you're looking at a photo and i say like send this to chance it can figure out on this screen all the other stuff on the page i don't actually care about i care about the picture and that's what it means by send a chance and then you'd say send a chance it would open like messages with the photo pre-populated so i do think there are ways that on-screen awareness can work with the other features not there at all um but clearly it overlaps and it works best if it worked within impactions and if it works with personal context right because you also want to be able to say send this to my brother or send this to my thing or send this to the group chat or send this to the conversation about birthdays right if you're looking at places to go and things so all these features are intertwined and so the best version of them is if they can all ship right but doesn't seem like it's going to happen it's going to be more piecemeal happy hour this week is sponsored by one password check them out at onepassword.com slash happy hour unfortunately it's not just big companies that are targets of cybercrime teams of any size can be a target and criminals know that lean smaller teams often lack the resources to prevent or respond to a breach but that's where 1Password comes in. They offer simple security to help small teams manage the number one risk that bad actors exploit. That's weak passwords. 1Password provides centralized management to make sure your company's logins are secure. It's a simple turnkey solution that could be rolled out in hours, whether you have dedicated IT staff or not. 1Password is intuitive and user-friendly so that everyone at your company can and will actually use it. And Chance, we use 1Password at 95 Mac, right? Indeed. And some of our listeners might remember this, but a couple of years ago, we had an incident where our accounts on Twitter were hijacked and they were hijacked multiple times. That was an incredibly frustrating situation and it was due partially to some poor password hygiene. So shortly after that, we set up a shared one password vault that includes login details for our accounts across all social media networks. And it's been smooth sailing ever since. So I can relax and know that everything is secure and in a central location. And I always appreciate how 1Password does an excellent job at integrating with Apple features like Touch ID, Apple Watch support, and more. So we use 1Password at 9to5Mac, and you should too. And they're not just a password manager. As your business grows, you can use 1Password to securely store and share developer secrets and other sensitive data, streamline the transition to replace passwords with passkeys, enforce security compliance, and more. So take the first step to better security for your team by securing your team's credentials. Find out more at 1Password.com slash happy hour and start securing every login you have that's onepassword.com slash happy hour thanks to one password for sponsoring the show happy hour is also sponsored by square square is the easy way for business owners to take payments book appointments manage staff all in one place square supports every major payment method including tap to pay and offers instant access to your earnings through square check-in and right now listeners can get the $200 off Square hardware when you sign up at square.com slash go slash happy hour. That's square.com slash go slash happy hour. Now Chance, you must have a lot of businesses near you where you use Square to pay. Yes, a lot of my favorite local Kalamazoo shops except Square. There's Mason Jar Plant Store, a fantastic local shop downtown called Earthly Delights, our favorite coffee shop, Factory Coffee, and so many more. And anytime we go to a local business and realize that they use Square, I know it's going to be an easy and smooth checkout process. And I noticed that the employees are able to focus on providing great customer service and great product rather than dealing with frustrating payment methods. So Square really is a win-win for business owners and shoppers alike. With Square, you get all the tools to run your business with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com slash go slash happy hour. That's S-Q-U-A-R-E dot com slash go slash happy hour. Run your business smarter with Square. Get started today. Thanks to Square for sponsoring the show. So I have a very brief complaint about Apple Notes, Mayo, and it builds on something that you told me offline a couple weeks ago. So for this show, we have a happy hour folder in Apple Notes. Inside that folder, we have individual notes for each episode. So this is episode 577. So we have a note for 577. with the title, the sponsors, the show notes, the links, all of that. Then we have a separate Apple note that's just called Evergreen. This is where we keep the link to the Zoom meeting because we use the same Zoom link, the same Zoom room, whatever you want to call it, for every episode. Then it also has some Evergreen topic ideas that we can use when there's no news to talk about or maybe for a plus segment one week. My complaint to you a couple weeks ago was that this Evergreen document, as we do more episodes of the show, it just keeps getting pushed down and down into the note oh yeah because you like edited it to make it go back up to the top so so my solution was that i just added a random space so then there was a change to the note and it jumped back up to the top of the folder i'm like great there it is back at the top and in hindsight the advice you gave me was so obvious that i feel stupid even even repeating it but you said you know apple notes just has a pin feature you can pin the note to the top of the folder which is what i do so evergreens always at the top a much cleaner solution So I did that. I was like, great. No more needing to add random spaces to this note to bump it back up to the top. The problem with this though, that I didn't realize at the time is that when you pin something inside a folder, it pins it for like the main all iCloud view of Apple notes. Do you know, do you understand what I'm referencing? Yeah, I know what you mean. Yeah. Cause you have like the folders on like the sidebar and you can click all iCloud and that includes all iCloud includes your personal notes and shared folders. So that means in the pin section, it puts the shared folder notes up there as well. So I have the all iCloud folder. Then I have individual folders. I have a generic notes folder that is just sort of like a landing spot for random stuff. I have a personal folder that includes like, like, let's see, I have some tax information in there, some random account numbers. Then I have a work folder and that's where I keep post ideas, stuff for the end of the month, payouts to people. Then I have a media folder. That's where I keep what TV shows I'm watching what I want to watch in the future And then I have two shared folders happy hour and nine Mac daily my default every time open the notes app is just to go to all iCloud so now that I have this evergreen note pinned it at the top every time So whether I going to work on this show whether I going to look at a shared note with Emily for something, every time I have to look and scroll just down to get away from the evergreen note. I don't understand why that has to be there. I don't understand why I can't just have it pinned in the happy hour folder and not see it anywhere else. that is a good a good thing to raise because i don't have folders other than the shared folders really you don't have any notes or any folders and notes nope what do you so you just have all iCloud and then that's everything that's like i have all iCloud notes and happy hour yeah so my default is to be in the notes tab okay so i don't see the pinned from happy hour folder up there i have a pinned item in it in notes but that's not like that's personal right it doesn't show in the the folders so it's fine yeah so i don't really use the all iCloud view but you're completely correct if you click on all iCloud it has the evergreen note in there hmm so the one way you could get around this and i'm not saying you should have to but you could make a smart folder that has all the folders apart from the shared folders in it oh yeah that's a good idea so it'd be like you call it like personal or something and then it would have so smart folder cat yeah that could work yeah i mean it's a bit of it's a bit of an annoying but it is possible like i kind to get why the pin stuff in all iCloud is there because it is all iCloud right and yeah if you have if like the new episode will show in all iCloud by date order so it kind of makes sense that I guess the pin stuff does too but I know what you mean because like you kind of want it pinned only in the folder not for like the overall exactly thing yeah um but yeah one workaround will be to make like a personal smart folder that has all your other folders in it but yeah there's no way to like only pin and locally not globally yeah which just seems like a very odd limitation to an otherwise surprisingly robust app in Apple Notes. Like Apple Notes has gotten very, very good over the years, but that's just a very odd limitation. Yeah. I mean, I guess you just have to treat all iCloud as like a smart folder of anything that's stored in iCloud, right? Yeah. And there's probably people who have multiple shared folders with pin stuff and they want them to all be collected in one location. Yeah, that's true too. Yeah, you're probably having to balance different user requests. But yeah, one workaround you could definitely do is make like a personal smart folder and just have all your other folders feed into that. And that could be your like default one. I mean, to be fair, it's quite impressive that Notes has this flexibility. It's a pretty sophisticated app. You can have folders, shared folders, shared individual notes, smart folders, tags. They give you a lot of stuff to organize things. It's a pretty sophisticated application. In some ways, more sophisticated than apps in the Apple Creator Studio. They've put a lot of investment in it. I would love not to divert into a random thing. I would love to be able to make folders or smart folders in the TV app, you know, organize my stuff in there. Oh, keep dreaming. No, it's got to be notes. Or music, you know, like music lets you have some folders, but you still can't do smart folders from iOS music, right? I don't think so, no. Pretty sure you can't. But you can definitely make smart folders from iOS notes. So the notes team are very clever. Tim Cook is promising Apple employees that Apple will celebrate its upcoming 50th anniversary. So Apple was founded on April 1st, 1976, which means this year marks its 50th birthday. And in an all-hands meeting last week with employees, he spoke about this upcoming anniversary and what exactly Apple's thinking is. Because historically, and Tim has said this in multiple interviews, he says Apple is not the type of company that looks back. And I think his most famous quote in this category is like, I love museums, but I don't want to live in one. referring to i guess like putting a museum in apple park or something but he said during this all hands meeting that he's been unusually reflective lately about apple and he's been going back through old archives old photographs and all of this is in preparation for some sort of celebration for the 50th birthday he says are we going to celebrate it you better believe it which is april it's april 1st right when the april 1st yeah officially founded so we're not ready to say exactly how yet so stay tuned this has been a surprisingly popular topic with people i think people are getting excited that apple's going to do something like public or something pretty extravagant but i think you and i are in agreement that's probably not the case yeah i mean this this this was something you were saying to employees in the internal thing right so when he says stay tuned we will celebrate he means that you know they might give you a day off like it doesn't mean they're going to introduce some crazy new product for the 50th anniversary right or change the world on april 1st i think if you're lucky that they might change the home page you know and give yeah they'll come around the home page and maybe you'll get some like special limited time wallpaper or something you can download but i don't think there's going to be some big song and dance like they're not going to do like a sale they're not going to release like a special edition iphone because it's the 50th anniversary 50 means like yeah they're going to have like a party maybe you know like how they did um for when jobs died right they had that big thing in apple park and they have like the bashes occasionally every year and stuff maybe they're going to do one in apple park for the april 1st uh 50th anniversary stuff or they might do a little temporary pop-up museum inside apple park where they like dedicate a little wing and they get loads of stuff out and they can put on display and you know employees can go and celebrate the where they the companies they've been working at for years and years and years i don't read this quote as anything suggesting there's going to be a big public hoo-ha of like oh it's the 50th anniversary so all of our products are 50 off you know like or here's something really cool something really you know here's a new something or other like i just there'll be nothing like if they're going to do the iphone 17e it'll come out when it comes out it's got nothing they're not going to wait and do a big product announcement on april 1st releasing the iphone 17e on april mars would be the most boring way to celebrate the 50th anniversary i can think of they should released the new serial on april 1st then people might not believe them that's true it is april fool's day the one thing our colleague marcus reminded me of is that in 2014 to celebrate 30 years of the mac they did like apple executives did like interviews with various like publications they released a special video they redesigned the apple home page which looking at that now it's kind of weird like 30 isn't i mean it's a big number but it's not 25 or 50 which are like the two landmark anniversaries usually. So I imagine what we'll see for 50 is probably in line with that where maybe Tim Cook does some interviews or you get John Ternus in the spotlight to go out and talk about 50 years of Apple. Yeah. And they do a cute video they put on their page. Yeah. But nothing crazy. I have seen pictures of the parties that they do at Apple Park, like the annual, they do like a holiday party for employees and their partners each December. It is very luxurious looking apple park is a beautiful place i mean you must have seen the gif where like it's from one of these bashes they did for employees where like tim cook and eddie q are like oh yeah rocking out on the you know you know what i mean right where he's like hand he's doing like windmill arms and everything like yeah they have parties not for us though i don't think the public will be invited no the most you'll get is press interviews yeah that's a good that's a good So we talked about 26.3 earlier. And one thing that's hidden in macOS 26.3 are two references to upcoming Apple Silicon chips. References to the M5 Max and the M5 Ultra. This is standard. I think we kind of expected some hidden reference to future chips in this update since it mostly corresponds with the release of these new MacBook Pros. But what's weird is that there's no reference to the M5 Pro. So this would be the base, not the base, but like the mid-tier for a MacBook Pro. So the MacBook Pro has M5, M5 Pro, and M5 Max. Then the M5 Ultra usually just goes in a Mac Studio. The theory is that with a new, there was a rumor this week that said Apple could use a new 2.5D chip technology with the M5 series that would let them use a single M5 Max chip design for both the M5 Pro and the M5 Max. theoretically this would mean Apple would have fewer skews and basically is I think how I'm reading this is that it's an even more elaborate version of kind of the binning of processors that we've seen them do throughout the Apple Silicon era where some chips just have the cores disabled because those cores don't work and those are the lower end chips and then you pay to get a chip that has all of the cores working yeah and it would be less skews for Apple in terms of manufacturing yes correct but the custom the end user would probably still have as many options so they're not going to give you the m5 max as the baseline thing right they'll they'll give you essentially a binned m5 max and whereas previously like the m4 pro m4 max are physically different chips right like if you if you look at them in a microscope they have different layouts because they they have different interconnects they have different designs it's it's more they're separate things right like they're physically different designs of chips what this suggests is that this time around the chip that will be in the m5 pro will be basically the same chip as the m5 max but with some bits turned off um which probably helps with yields and cost efficiency um but it's just an interesting little tidbit because it came out that oh and again the the code references don't say m5 max m5 ultra they have like the code names right yeah yes reverse back from the numbers probably what they line up with um but it was normally you'd expect to have three identifiers and there was only two um and and i think on a previous episode i mentioned there was those rumors that the cpu and gpu would be like separate do you remember i do yeah yeah so i think this is now probably what that is going to be as in it's not going to be like a customer facing thing where you get a million different gpu options it's just a way for apple to optimize its supply chain and deliver a gradation of performance and prices to users without having to make another chip in the lineup. Maybe this frees up some of their engineering bandwidth in the chip silicon team to work on other stuff. So they don't have to do three chips every year. They don't have to do two. So they don't have to do four chips every year for the max. They don't have to do three. You don't have to do a separate pro line. So I would love it if they dedicated those resources to making an M5 Extreme, right? But probably they're dedicating those resources to making AI server chips or something. Do you know what I mean? Yes. But it's probably just a clever way for them to reassign resources and also probably save money because if you get the economies of scale big enough, the idea is you have an M5 Max that it'd be like a jigsaw piece with a GPU. So even if you've either got a bin GPU or you've got like a smaller GPU that just kind of like clicks together rather than having two completely different fabrication lines. And also in this era of, what was the quote advanced manufacturing nodes being supply constrained yes this also might help with that they don't need three separate lines they can just have two so theoretically could this mean that if you have a product that currently has the m or they use the m4 and the m4 pro as the example so for example the mac mini in the m5 era does this mean that we might see an m5 max mac mini if they're the same chip under the hood basically well it it might be just like the lower end performance version of whatever so i don't know whether the mac mini doesn't have an m5 max because of thermal constraints or because of apple just can't bother to do to do another production line for it if it's the latter i think this does open up the opportunity for them to offer right even higher spec configs on other macs that right now only have m4 pros like this probably does and i think with a mac mini it's probably big enough that you probably could put an m5 max in there if you can put it in the laptops i don't see why the m5 the the mac mini couldn't support it either i'm sure the performance would have to be throttled slightly but i think it's at least plausible so yeah maybe maybe this is also a route to having a higher end mac mini option and who knows let's go crazy higher end imac option you know oh boy yeah yeah i think there's room in the Apple Silicon lineup or the Mac lineup right now where there should be higher end options of most of the computers like the MacBook Air I think is a great example and Ming-Chi Kuo reported at some point that Apple was working on a was it the M2 era maybe or maybe the M3 era where he said the MacBook Air would have the base chip and the pro chip it would a MacBook Air with the design of the MacBook Air the battery life of the MacBook Air with a pro level chip that would sell very well i think yeah but i think the air probably does hit thermal constraints yeah that is probably the limitation it doesn't have fans so you probably can't put the higher end higher wattage chips in there and also the battery life be worse because the higher end chips suck the power but i but if you go to the mac mini which is a desktop chip you don't have the constraints of power or thermals as much because it has fans in it and it's plugged into the wall like this might be a way for them to offer higher performance desktops because obviously the company is arranged around laptops get the priority because they what sell the most right yep um and in the wider scope apple silicon is prioritized around mobile devices i.e the iphone and then everything else umbrellas down from that so this might be a way for them to be able to figure out um allocation of resources such that higher end they can get more higher end chips into the desktops which they spend less time on in total which they should because it only makes up like 10% of their customer sales but if you're one of those 10% of customers you appreciate it if you can get an m5 max chip in a mac mini without having to jump up to a mac studio right for instance happy hour this week is sponsored by shopify check them out at shopify.com slash happy hour i know what it feels like when you're just about to launch something new like maybe i've finished building a new app and i just don't know whether people are going to like it and whether customers are going to buy it what What Shopify does is help businesses manage some of that uncertainty with expertise, helpful tools, and an expansive, easy-to-use platform. Shopify is the commerce platform behind millions of businesses around the world and powers 10% of all e-commerce in the United States, including big names like Gymshark and Mattel, as well as brand new businesses that are just getting started. Shopify is your commerce expert helping with managing inventory, shipping out products, processing returns, and more. Their AI tools can help you write product descriptions and Shopify lets you easily create email and social media marketing campaigns to meet your customers wherever they are. When we sold wallpapers through 95Mac, obviously we already had a website, but offering a store and checkout system was another ordeal altogether. Doing everything on our own was simply a non-starter. Instead, we used Shopify and it made everything so easy. so it's time to turn those what ifs into with shopify today sign up for your one dollar per month trial today at shopify.com slash happy hour go to shopify.com slash happy hour that's shopify.com slash happy hour thanks to shopify for sponsoring the show so i want to preface this by saying that mark german is excellent at his job and does excellent reporting but he posted something last week that it's not that the story itself was bad it was that i think the headline was bad or maybe it just it just hit a topic that i'm interested in and then i read the story and i was irritated by what the headline was actually suggesting yeah the the i mean it's if you could probably call it bloomberg clickbait in the nicest way possible right uh because the way that the headline described it is not really like mark says in the body of the article what he actually means here And it a lot more boring Yes So the headline of the story is Apple plans to allow outside voice controlled AI chat bots in CarPlay. So my interpretation of that headline was that you would be able to essentially replace Siri or add another voice assistant to coexist alongside Apple's in the car. So if you hit the button on your steering wheel, if you like hold down the home indicator on the CarPlay screen, you wouldn't be relegated to just using Siri. You could choose to tap into a voice mode from OpenAI or Google or Cloud or whoever. But then you read the actual story, and he says that Apple is working to support these voice apps in CarPlay within the coming months. But essentially what Apple is doing is expanding the type of apps that are allowed in CarPlay to include AI apps with a voice feature. So to back up and look at how CarPlay apps work big picture, Certain categories of apps are allowed in CarPlay, and developers of those apps have to go to Apple and seek a special entitlement to get access to CarPlay. What Gurman is reporting here is basically just that those categories will be expanded to include AI apps, and that someone like OpenAI or someone like Google could go and request an entitlement and make a ChatGPT voice app for CarPlay. But it wouldn't be able to hook into the system, as in holding down the button wouldn't direct you to the voice app. It would still be Siri. Correct. And Gurman says as much. he said Apple won't let users replace the Siri button on CarPlay or the wake word that summons the service. Instead, users will need to open the app to activate the third-party voice control. Which basically brings CarPlay up to parity with the iPhone. Yes, correct. Because you can install ChatGPT on your home screen, but you can make it the action button. I guess, yeah. Kind of, but you can't make it the side button where Siri is, right? So this is basically just saying what you can do on your iPhone, you can now do in CarPlay 2, which is a lot less interesting than obviously what the headline first suggests. just to expand slightly the carplay api is very locked down on purpose so it's not just like apple allows these categories of apps they only offer apis that support these categories of apps in the sense that the layouts that apps show on carplay are basically based off templates and fixed templates so you can have media apps with these media layouts and apple offers you like five to ten options but you can't like really do much apart from populate those lists of those templates that are given so part of this will be apple makes some templates that probably have like a voice search button in the center of them when you open them or something and then you can have results listed and stuff um so like if you make an app on the app store you can put ui controls anywhere you want you've got arbitrary access to the screen you can draw pixels literally on the whole thing or you know checkerboard pattern you can do whatever you want on the carplay system it doesn't work like that you're the app just populates templates basically and so right now Now, there isn't a good template that could support a kind of voice search assistant thing. And Apple wouldn't approve you anyway because you could get the entitlement. But what it sounds like is they're going to add a few templates that kind of support that kind of use case. And they'll make it part of the App Review guidelines that you're allowed to get an entitlement for that. And from an interface perspective, my assumption is it'll be you tap the chat GPT app icon and all you see is like a big microphone. And then you tap the microphone and you can start talking. Yeah. So it's good that you don't have to look down at your phone and interact with your phone, which you shouldn't do while you're driving. You kind of want them to go a bit further, but this is still good news, I think. They're not going to go a bit further until they do it on the phone as well. Yes. Like, it'd be so weird if you could have like a system voice assistant setting for CarPlay, but not for your actual phone. The only, like you mentioned the action button, maybe there's a way to let people have an action button in CarPlay somehow, where like you double press the Siri button and it opens a voice app via the action button system. I don't know. oh like the button on the screen yeah yeah some sort of kind of workaround solution but yeah i don't think that's going to happen probably ever they're not motivated to go out and do that i don't think you've got to wait for the eu to force them to do it then they'll then they'll put a double tap gesture on there this is another example of a good trend we've seen where apple has like this i think renewed focus on carplay a bit like there was a period where carplay felt abandoned and they were focused too much on CarPlay Ultra and normal CarPlay, which is in millions and millions of cars on the road today, didn't really get any new features. iOS 26 changed that with liquid glass widgets, live activities, all of that. And this seems to suggest at least a somewhat continued focus on CarPlay for the people who don't drive Aston Martins, which is nice. Yeah, and it's nowhere near as convenient as if it was at the system level. But if you've got like a home screen icon on CarPlay for ChatGPT and you just want to look up some trivia, while you're you know waiting at traffic lights or something you can do it in a legal way without them to actually touch your phone so people use it i mean so many cars if you go car shopping now it's like this car has chad gpt built into it yeah i mean okay but that is a that is a feature and i guess some um sales assistants in garages were probably like so when you're in carplay mode i can't access no like it just kind of makes it easier for them to check a box on a list of features right and be like even in carplay you can still access your favorite voice system and from a competitive standpoint too android auto theoretically has a pretty big leg up on carplay in this category because you can tap into gemini i think google just started rolling out gemini through android auto a few months ago and the early reports are that it's not great but it's better and i assume it's at least better than siri via carplay so something to address that competitive aspect i think is probably apple's thinking here too look someone out there would waiting for 26.4 so they can ask about their flight information while they're driving down the motorway. That is actually a great example though if you're driving. Well yeah it is. You're approaching the airport and you forget which terminal the person's at. Why can't you ask Apple's voice assistant what terminal does my mom's flight land at? That's actually a perfect example of how that would be useful. And maybe it could like bring up the flight card with this you know gate number and the ETA and stuff. Yep. We can keep dreaming. finally this week we talked when was it like the end of last year i think where apple was winding down support for buying and renting tv shows and movies in the itunes store app on the iphone and the apple tv they took them out of tvos like three years ago now three yeah yeah long time ago the end of last year they let you hide the icons oh that's right right yes so if you don't want to see the the basically functional non-functioning itunes store and itunes movie apps on apple tv now you can hide the icons and make them disappear. It was 2023, the release of 17.2 is when they removed support for buying and renting TV shows and movies. Yeah. On the TV, still on the iPhone, you can do it. Like the iTunes store app still exists. And it's like a time machine. Like the layout is the most iOS 7 layout you'll ever see. Yes, you're right. Yeah. My confusion about this is a great example of how weird the system is and how weird the legacy parts are. But this week, Apple said that the legacy iTunes wishlist feature for saving movies and TV shows to buy or rent later is quote going away soon. So Apple is giving those people a chance to migrate that wishlist to items to your and your Apple TV wishlist. My interpretation is that this is not a one for one transfer. This is not the same thing, right? No, because the TV app doesn't have a wishlist. Yes. The TV app has the watchlist thing, which is basically just a rebranded up next queue, right? Like they added the watch list as a new feature like a year and a half ago, whatever. But it's basically identical to what they used to offer as the Up Next Cube. They just renamed it a bit. The wish list was a separate thing. So if you're a hardcore movie fanatic, you could go into the iTunes store, find movies that either you've all like coming up and coming out soon or movies that you want to watch at some point, but you don't want to buy them right now because you don't have the money or you're waiting for them to go on sale. And you could add them to a wish list. And then when you every periodically you go into the iTunes store and just see a very compact list of all of these things and the price of it right next to it because they were the little buy buttons right next to them and so you i know people that would like they would find movies that they're interested in but they don't want to buy them all in one go so they'd make a wish list out of them the wish list could stay around for years and years and years and they would period look at oh this has been reduced a discount okay i'll buy it now that use case which somehow still exists right so although you can't access the itunes tv shows or movies interface anymore they still let you view your wishlist through them so it was like we're going to get rid of the store functionality but we'll let you see the wishlist right like of existing things you'd already added to your wishlist before it was like a it was like a way to support the old people that never use the tv app and it's the stupidest thing in the world like you'd open the itunes shows app on apple tv and all it would do is show you a wishlist but that's what it was there for now this latest news is they're going to get rid of that part so the nice compact list of your wishlist items you'll no longer be able to access in an upcoming release the solution they propose is just add all these wishlist items to your watch list in apple tv just not the same thing i'm sorry it's not the same thing it's just not the same thing it's like it's like saying i'm going to get rid of the notes app so just take all your notes and send them as i messages to yourself like it's like not the same thing in the slightest um yes it includes the same content of tv shows and movies but that's about it Like the TV app, which is supposed to be a, you know, a homogenous home of all of your content across all of your services and collect them all in one place for you and organize them. It should have a wishlist that's separate to the watch queue. And I stupidly assume that the reason they'd kept this wishlist around for so long in the iTunes store apps was that they were going to do that. And then they'd only get rid of it when they add that feature to the TV app. Right. But no, that's not what's happening. And they've just finally decided 18 months later that this feature we kind of carried on supporting because people would be mad if we got rid of it. We've got bored of supporting it. So we're just going to get rid of it all together. And you know what you can do? You can add it to your watch list. It's like, it's not the same thing. Because for a start, if you add, like your watching queue in the TV app needs to be relatively short. Yes. Otherwise you get a really, really long list of stuff. It's not meant for things that you add to a list for a long period of time, like years. Like people would have their wish list lasting years. They put hundreds of things on there. the watch list feature in apple tv is not conducive to a list that's hundreds of items long it's just not and it arranges it based on when new things come out so it's not like a list of like when you it's not like a list of bookmarks it's like a list that constantly rearrange itself and put stuff in the other way and like if you people want the queue in apple tv as a a queue to complete right it's like i'm watching these six things at the moment i finished watching them all my queue's empty but they're saying well the wishlist items now got to be in there so you're never going to make your queue empty you're just going to stick there and be at the top of the screen the whole time it's like it needs to be a separate category a separate section a separate thing it's just very different and for the people that were using it to try and attract prices with a wishlist feature just put the price in the list right and you could just see it at a glance the tv app does not show you the price until you click on each individual item so it's it's irrelevant for that for that use case too so i don't really understand why they kept it around in this kind of hobbled state for like two years only to then just kill it off altogether they should just killed it off altogether in the first place if that was their plan. I would prefer if they would expand the TV app to actually allow people to curate a library, have wishlist items. The thing that infumerates me the most is that they have a library tab, but any modern content, i.e. content from streaming services, cannot be added to your library, right? You just have the one queue and that's it. So this whole thing is still boils down to the fact that the TV app needs to be a lot more sophisticated. Give it some of the features that I spoke about earlier in the Notes app, right? The Notes app gives you about 20 different ways to organize your own content. But for TV shows, the movies they're like nah you get like one thing and that's about it um and one extra dimension of organization is now being removed because they're getting they're killing off the itunes store for good my question so apart from all that stupidity does this mean that the itunes store app on the iphone is finally gonna die i doubt it because did you see the story let me pull it up real quick it was from bloomberg it was from ashley carmen at bloomberg oh it was about people buy more music than you think? Yeah, iTunes might be more popular than you think. And then she said, one stat that makes the opportunity for iTunes clear is that over 80% of iTunes users are not subscribed to Apple Music, meaning they are fresh eyes and ears to reach, particularly during an album's initial release week. An Apple spokesperson tells me that half of iTunes customers began buying songs on the platform in the last 10 years, or since the launch of Apple Music, and almost 50% of the top 10,000 best-selling albums each quarter are new releases. I don't know why an Apple spokesperson would randomly share those stats, but it would seem to suggest that at least for music, the iTunes store is very much alive and well. If it's that popular, why do they not update it at all and treat it like it's some deprecated dinosaur? Deprecated dinosaur. I've got a very simple solution for you here. Let people buy the music in the music app. No, no, no, no. Well, hang on a minute. That's what they use for TV. Exactly. And it's terrible. Yeah, but just do it better. Okay. Like that has to be a better solution than having this iTunes store app hobble along. It's like... No, no. They, the problem, and you hear complaints about it all the time in the TV app, and we've talked about it. You search for something, you think you get it with Apple TV, and then it tries to charge you. Yep. I see complaints about that all the time. The same thing happens to people using Prime Video. Same problem applies there. Yep. That's the one good thing about Apple. music which is that if you pay for apple music you know that whatever you search for in the music app is included in that 11 a month okay so if you're coming from the perspective of these people that are supposedly so huge that they buy music still right you buy the music in the itunes store app you have to use the music app to find that purchase music yes every tab is then just a an advert for apple music so you have the same thing in inverted so like you can't enjoy the music app as a person who's just buying music that is true because every tab will show you suggestions recommendations buy apple music now try it three for three like it's the same it's the inverse of your experience that is true that's a good point the inverse is better well my argument is streaming is way more popular these days yeah so that's probably the way it should be but clearly there's a contingent of people that like buying music i continue to believe that you could do it well in you could have one app for music and one app for tv and they could house streaming and purchasable content in a way that keeps everybody happy theoretically yes yes that would mean offering like a toggle or something which has like a show Apple Music option which you could uncheck and then all the subscription stuff would hide away. Or it would mean like if you don't subscribe to Apple Music when you search, it will like default to only showing stuff you can buy. Or if you subscribe to Apple Music, it defaults to not showing you stuff that you can't stream, right? There are ways to do it which keep people happy and have a nice integrated experience where you can do it all inside one application and satisfy people that want to do it through a monthly subscription or satisfy people who want to do in purchasing. right now the music app doesn't try to do that the tv app does try to do that and do it badly i do think there is a world where you could do it and do it decently so i and i feel like that world would be a better better equilibrium than the current world where you have like this random itunes store app that hobbles along kind of not unsupportedly yeah and if apple music wants to tell bloomberg that it's that popular then they should invest more and make that happen all right i think that does it for this week you can find us on apple podcasts where you can leave a rating and a review. Find an ad-free version of the show with bonus content each and every week at 9to5mac.com slash join. Send us feedback happyhour at 9to5mac.com I'm on threads and elsewhere at Chance H. Miller and Mayo, what about you? At BZMAO. Alright, thanks Mayo. Bye-bye.