3 Takeaways™

Why Most New Year’s Resolutions Fail by March - and the Science of What Actually Works (#282)

17 min
Dec 30, 20255 months ago
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Summary

Motivation expert Ailac Fishback reveals that New Year's resolutions fail not due to lack of willpower, but because people lack knowledge about goal-setting science. The episode explores research-backed strategies for achieving goals, including intrinsic motivation, proper goal framing, social support, and managing the midpoint slump.

Insights
  • Willpower is a myth; successful goal achievement is about knowledge and understanding how to structure situations and motivation, not personal strength
  • Intrinsic motivation and engagement with the process matter far more than importance or long-term consequences for sustained adherence
  • Goals need both a 'why' (purpose) and a 'how' (specific action plan) to be effective; vague aspirations without concrete steps fail
  • Breaking long-term goals into short sub-goals with specific timeframes prevents the 'midpoint slump' where motivation typically declines
  • Social support is critical for goal achievement; attempting goals in isolation without telling others is a naive strategy likely to fail
Trends
Growing recognition that behavioral science, not willpower, drives personal and professional goal achievementShift from importance-based motivation to engagement-based motivation in goal-setting frameworksIncreased focus on process enjoyment and intrinsic motivation over external rewards in productivity and wellnessEmphasis on short-cycle goal tracking and sub-goals to combat motivation decline in long-term projectsIntegration of social accountability and community support as essential components of goal achievement systemsResearch-backed strategies for preventing the 'what the hell effect' and learning from setbacks rather than abandoning goalsHolistic goal alignment approach where individual goals must harmonize with broader life priorities and relationships
Topics
Goal-Setting Science and FrameworkIntrinsic vs. Extrinsic MotivationNew Year's Resolution Success RatesWillpower Myths and Behavioral ScienceMidpoint Slump and Motivation DeclineGoal Framing: Why and How StatementsTimeframe and Sub-Goal StrategyNumerical Targets and Specificity in GoalsSocial Support and AccountabilityLearned Helplessness and Setback RecoveryEnvironmental Design for Goal AchievementProcess Enjoyment and EngagementGoal Alignment and Life IntegrationHabit Formation and Discomfort ManagementProgress Tracking and Motivation Maintenance
Companies
University of Chicago Booth School of Business
Ailac Fishback is a professor here and conducts research on motivation and goal achievement
New York Times
Publication where Ailac Fishback's research and work on motivation has been featured
NPR
Media outlet where Ailac Fishback's research on motivation has been published
People
Ailac Fishback
Leading motivation expert, professor at University of Chicago Booth, author of 'Get It Done', discusses goal-achievem...
Lynn Toman
Host of 3 Takeaways podcast, conducts interview with Ailac Fishback about goal achievement and motivation
Quotes
"Motivation is knowledge more than willpower. You don't own your motivation. It's not something that you can lose. It's a tool, it's knowledge, it's something that we practice and constantly adjust."
Ailac Fishback
"It is not about willpower and this is often a common myth. Willpower is nice to have. Strategy is critical to have knowledge is critical to people who know how to motivate themselves."
Ailac Fishback
"When the time frame is too long then we see that motivation declines basically that in the middle people are not motivated. They are motivated at the beginning and the end in the middle. Less so."
Ailac Fishback
"Set a goal that you look forward to doing, not just things that you wish you would already achieve. Be engaging the process, being intrinsically motivated."
Ailac Fishback
"Social support is absolutely critical. As people we are social animals. We live in groups. We do everything that's important for us with other people."
Ailac Fishback
Full Transcript
January 1st, we set a goal. Get fit, save money, learn Spanish, write a book. By March, we've given up. It's not because we don't care. So what's the secret to following through? Hi everyone, I'm Lynn Tomen and this is Three Takeaways. On Three Takeaways, I talk with some of the world's best thinkers, business leaders, writers, politicians, newsmakers, and scientists. Each episode ends with three key takeaways to help us understand the world and maybe even ourselves a little better. Today I'm excited to be joined by AILAC Fishback. AILAC is one of the world's leading experts on motivation. She's a professor at the University of Chicago Booth School of Business and author of Get It Done. Her research has won major awards and her work appears everywhere from the New York Times to NPR. She spent decades studying one question, why do we start strong and then quit? More importantly, she's learned what actually works. If you've ever wondered why you procrastinate, why your resolutions fail and what you can do differently, AILAC has the answers, welcome AILAC and thanks so much for joining Three Takeaways today. Thanks for having me. My pleasure. You followed people who made New Year's resolutions and checked in with them in March. What happened? Well, we checked in with them in March and all the way to the following November and what we found is that people that stick to the resolutions are those intrinsically motivated, those that tell us back in January that they are looking forward to adhering to this resolution, that they find it interesting and engaging and maybe even a little bit fun. And what percentage of people actually follow through? The data on New Year's resolution is that about a third of the people are truly able to follow on the resolutions, we find higher percentage because we allow people to partially follow through. So is it about willpower? Is lack of willpower why most people fail? No. It is not about willpower and this is often a common myth. Willpower is nice to have. Swataji is critical to have knowledge is critical to people who know how to motivate themselves, you know how to set the situation and find the situation such that they have better chance in adhering to their goals and resolutions are better able to do it. It's not that they are necessarily stronger, they know more. Does thinking your goal is really important actually help you achieve it or not? It helps you in the sense that if it's unimportant, you will not do it at all, but what we find when dicts adherence is less the importance and more the engagement and enjoyment. So it's less the long-term consequences and more about how it feels when you engage with the goal. Let's talk more about the science behind achieving goals. Let's start with how we frame goals. Should people set a goal of be healthy or exercise three times a week? Which works better and more generally how should people frame their goals? I would say that if your goal is to exercise three times a week and you don't know why, you are likely not going to follow through and if your goal is to be healthy and you never quite figured out how you will likely not follow through. And so you need to unfortunately do both. You need to ask why and you need to ask how? Why do it three times a week? Because I want to be healthy. How am I being healthy? Well, by exercising three times a week. What about timeframes? For example, for people trying to write a book is right from 8 a.m. to noon every day better than write a book. How should people use timeframes in setting a goal? Timeframes is, you know, this is the problem that maybe it's too long. Maybe I want to say for a time and then this is for the end of my career. And when the time frame is too long then we see that motivation declines basically that in the middle people are not motivated. They are motivated at the beginning and the end in the middle. Less so and when there is a long middle we have a problem. You want to have some limited time frame. You want to know what are you going to do to advance in your writing this week? Okay, what are you going to do today? What's the minimum unit of time that makes sense for you to set as a sub goal and know how much you want to achieve by that time? So do numbers matter when you're setting goals? Absolutely. Numbers motivate us if we set target which is often how much and how soon we are more motivated than when we have a bigger idea that we wish to do more. But be reasonable with your numbers. We know that more people finish a marathon under four hours than over four hours because four hours is a very motivating target. People set a step goal and they are very motivated to emit this daily step goal. But we also know that marathon one was often set for injuries and this is when they got too attached to their target and kind of forgot that the hard purpose for doing it is to be a healthier person and not to have injured. So you judgment. Yes, you tend to do what's easiest in the moment. So is setup important? Like laying out your gym clothes the night before. What should we do as far as setup? Planning in advance is a useful motivation strategy because we kind of anticipated in the situation we are going to respond to whatever is around us. Okay? And so many of us haven't a long club because we know that we are going to sleep in a nice dark cozy room but wake up in a noisy room. We know that if the gym shoes are already there it will be easier to just go ahead than if there is any obstacle in the way. Putting healthy food in front of you and unhealthy food hidden in some kitchen cabin door. That's going to create a situation in which you are more likely to follow through on your goals. So yes, planning in advance prepare a set of situations so that you're going to respond to it in a way that advances your goals. You found that enjoyment predicts success. But what if the goal isn't enjoyable like boring work or exercise that you hate? What should people do then? So this is critical right because do what you enjoy doing sounds easy and easy. Okay? I like to eat ice cream and stay in bed late but I'm not trying to motivate myself to engage in this activity. So we set goals for things that are not easy that are not necessarily very enjoyable and now we need to find enjoyment. Again, they have an intuitive way to pursue these goals. Certainly you need to embrace some discomfort as you develop a new habit as you're doing something new, something that is hard. It might not feel intuitive initially. It might be hard. It might not feel like oh this is who I am and this discomfort makes sense. Then beyond that they initial discomfort where you need to find a relatively enjoyable way of doing it or an engaging way doesn't need to be enjoyment. It'll be satisfying. It can feel good to know that I'm doing this but in the long run it has to feel good to do this. You want to be the person who wants to do this not just the person who is already completely the calm. So essentially think in your mind that you really want to accomplish this and that you'll feel good when you've done it. That you will feel good doing it. Good can be you will feel satisfied, you will feel curious, you will feel like you are developing yourself. Sweating while exercising feels good. We don't like to sweat but it feels like we are getting somewhere. How important is social support and what should we do if getting other people involved is important? Social support is absolutely critical. As people we are social animals. We live in groups. We do everything that's important for us with other people whether it's starting a company or a family or my research. We do it with others and when others are not with us now in our mind we read others' recommendations. We read their reviews. I think about what my friend would say about that. So get the team on board. Do it with others and let people in your life know that this is what you are doing because we are and cannot really follow through our air goals without social support. It's a naive strategy that will likely fail to just do it by yourself without telling anybody. So share with your close friends or colleagues and keep them updated. Yes, share, connect, bring other people and see how you can have your social life and your motivation going in the same direction. When people set a goal they often start out excited but after a while enthusiasm drops. How do you come back at that midpoint slump? The midpoint slump is a problem. The best way don't have a long middle. So short sub walls. What am I going to do this week? What am I going to do today? Other than what am I going to do this year? Now you will always have some middle. We find that until the midpoint it's often better to look back and say I have done 10, 20, 30 percent. This is more motivating than I still have 70, 80, 90 percent to go. And after the midpoint you want to look at what is left to do. So saying I have 10 percent to go is more motivating than I've already completed 90 percent. So focus on the positive of what we've already accomplished if you're before the midpoint. Aila we all unfortunately know the what the hell effect. One cookie becomes the whole box, one mist workout becomes quitting completely. Why does one slip turn into total collapse and what can we do to prevent that? It is tempting to conclude from failure and set back that this is just not for me. That I am not cut for this goal or this job. I should just give up. We call it learn helplessness. But then there are strategies to overcome these setbacks to localize them to understand that this is likely to happen. No journey is going to not have setbacks. And then to think about what do we still learn there? What went wrong? What variables in the situation should be adjusted so that I am less likely to slip next time. If I have learned nothing from the slip, then not only I have failed once, but I am likely to fail again because there was no learning. So essentially expect to slip be kind to ourselves when we slip because it sounds like we're human and are just going to slip and learn from the slip. So we do better the next time. It's absolutely expected that you will slip. So don't big yourself over this. But it is expected also that you will learn from it. So if you learn nothing, I would say that's something that should be revised. Okay, let's put it all together very briefly. It's new years. Someone wants to get in shape. Walk me through what they should do step by step. I would start with setting a goal. What exactly do you mean by keeping in shape or getting in a better shape? What is the goal? How much? How soon? How do you make it exciting? So you just cannot wait for the new years so you can start working on it. Then how will your monitor progress? How will you know you are moving ahead? How will you learn from failure? So at the J is social support. Who's helping you? Who's inspiring you? Who are your world models? Who's doing it with you? And then the fourth packet is everything else that is going on in your life. How this goal fits with you either both. So you will be a healthy person that you probably also want to still be a good family member. Maybe you care about your career, about your community. What else is going on in your life and how getting in good shape can be in harmony with everything else? Before I ask you for the three takeaways you'd like to leave the audience with today, Aalette, is there anything else you'd like to mention that you have not already touched upon? There is a lot that you can learn and apply to your own motivations. So I would say just speak here your sketches now that we are all working progress and be curious to learn to experiment, to try out things and if they work you work pretty, then if they don't work you learn that you need to do something else. And what are the three takeaways you'd like to leave the audience with today? Motivation is knowledge more than willpower. You don't own your motivation. It's not something that you can lose. It's a tool, it's knowledge, it's something that we practice and constantly adjust. Number two, a set goal that you look forward to doing, not just things that you wish you would already achieve. Be engaging the process, being intrinsically motivated. And number three, your goals need to fit with each other. So, organize them. Okay, maybe get a tweet of some, maybe like your closet, some goals need to be donated. Okay, give it to somebody else. Keep that closet connected to each other that make you, that happy and fulfilled person that you wish to be next year. Aleb, thank you. This has been wonderful. It's very helpful to understand that achieving goals is not about willpower. It's really about understanding the science of achieving goals. I also very much enjoyed your book. Get it done. Thank you so much for having me, Lynn and good luck to everybody. Let's do it next year. Oh, this year. That sounds terrific. And that's for wishes for the new year. Thank you. If you're enjoying the podcast and I really hope you are, please review us on Apple podcasts or Spotify or wherever you get your podcasts. It really helps get the word out. If you're interested, you can also sign up for the Three Takeaways newsletter at threetakeaways.com where you can also listen to previous episodes. You can also follow us on LinkedIn, X, Instagram and Facebook. I'm Lynn Toman and this is Three Takeaways. Thanks for listening.