The School of Greatness

How to Build Unshakeable Certainty When Life Falls Apart | Tony Robbins

68 min
Jan 12, 20263 months ago
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Summary

Tony Robbins discusses building unshakeable certainty during life's challenges, sharing his personal journey from poverty and family dysfunction to becoming a global influencer. He reveals the three-part breakthrough framework (state, story, strategy) and explains how identity is the controlling force that determines life outcomes.

Insights
  • State precedes strategy: Most people focus on 'how' first, creating uncertainty. Instead, master your mental-emotional state, which naturally shifts your story and enables effective strategy.
  • Identity is the thermostat of life: Your core identity belief acts like a thermostat—you unconsciously sabotage success outside your identity comfort zone. Changing identity changes everything.
  • Certainty comes from internal mastery, not external circumstances: True certainty isn't dependent on job security or external validation; it's built through faith that you'll find a way regardless of circumstances.
  • Proximity and value creation drive wealth: Success requires getting near successful people and becoming more valuable to the marketplace than anyone else, not just working harder.
  • The hero's journey is life's template: Every major challenge is a call to adventure; those who embrace it emerge stronger with something meaningful to give back.
Trends
Mental health intervention through state change: Clinical studies showing 93% depression symptom elimination through intensive state-shifting seminars vs. 57% with psychedelic therapy.Biochemistry-driven performance optimization: Championship-level performers show distinct cortisol-testosterone patterns that can be measured and replicated across audiences.Identity-based behavior change over willpower: Shift from motivation-dependent change to identity-aligned change for sustainable transformation without burnout.Virtual event scalability: Pandemic-driven pivot from 15K in-person to 1.3M virtual attendees, suggesting permanent shift in how large-scale personal development is delivered.Engagement as business metric: Post-COVID disengagement crisis driving focus on meaning-making and state change as ROI drivers in organizational performance.Certainty training for uncertainty: Proactive preparation for inevitable life crises ('winter is coming') as preventive mental health and resilience strategy.Value-based business model: Companies with 120+ subsidiaries across industries unified by 'exceed customer expectations' culture driving retention over satisfaction metrics.
Topics
Building Unshakeable CertaintyState-Story-Strategy FrameworkIdentity-Based Behavior ChangeOvercoming Limiting BeliefsPersonal Resilience and AdversityWealth Creation and Value AdditionMental Health and Depression TreatmentLeadership and Performance OptimizationRelationship Building and CommunicationParenting Under UncertaintyEntrepreneurship and Business StrategyProximity and MentorshipBiochemistry of High PerformanceHero's Journey and Life PurposeFaith and Courage Development
Companies
Simon & Schuster
Publisher of Tony Robbins' books; mentioned as publisher of Howard Cosell's book that Robbins encountered as a teenager.
Hilton
Built unique resort on Big Island of Hawaii with boat/monorail room access, designed by architect Chris Hemeter who l...
Zoom
Founder Eric Yuan partnered with Robbins during COVID to scale virtual events from 1K to 400K+ attendees across 193 c...
Johns Hopkins
Conducted landmark psilocybin therapy study (57% depression symptom elimination) that Robbins' Date with Destiny even...
Tampa Bay Lightning
NHL team studied for 'championship biochemistry' patterns showing testosterone surge with cortisol suppression during...
KGTV Channel 11
Fox station in Los Angeles that offered 15-year-old Robbins a sportscaster position after seeing his interview skills...
Los Angeles Dodgers
Robbins' childhood dream team; he later attended World Series games and now owns stake through friend Peter Duber.
People
Tony Robbins
Personal development entrepreneur and main subject; discussed his journey from poverty to building 120+ companies gen...
Lewis Howes
Host of The School of Greatness podcast; interviewed Robbins for the 6th time in 13 years; shared personal transforma...
Jim Robbins
Tony's adoptive father at age 12; semi-pro baseball player who nurtured Robbins' competitive nature and became his pr...
Jim Rohn
Robbins' mentor at age 17-18 who taught him that marketplace value (not effort) determines income; fundamentally shap...
Mr. Cobb
High school speech teacher who recognized Robbins' gift for influence and assigned him 'The Will to Win' speech that ...
Howard Cosell
Legendary sportscaster whom 14-year-old Robbins interviewed at a book signing, providing early validation of his comm...
Anthony Hopkins
Actor and Robbins' friend who despite massive success experienced imposter syndrome, illustrating 'I'm not enough' li...
Chris Hemeter
Luxury home architect and Robbins' friend who built innovative properties including Hawaii resort; designed the $150M...
Steve Garvey
Los Angeles Dodgers player who responded to Robbins' fan mail interview requests as a teenager.
Ron Cey
Los Angeles Dodgers third baseman who responded to Robbins' fan mail interview requests as a teenager.
Woody Hayes
Ohio State football coach whom Robbins interviewed at age 14, generating major media coverage and leading to TV sport...
Peter Duber
Primary owner of Los Angeles Dodgers; Robbins' friend who invited him to World Series games.
Tom Brady
NFL quarterback studied for 'championship biochemistry' patterns showing testosterone-cortisol dynamics during high-p...
Lance Armstrong
Cyclist with cancer diagnosis across multiple organs who embodied 'I will find the way' identity despite facing termi...
Captain Coffee
Pilot and Vietnam POW imprisoned 7 years; demonstrated how surviving extreme stress builds immunity to future challen...
Quotes
"A belief is the feeling of certainty about what can be done or can't be done, right? Who you are, who you're not."
Tony RobbinsMid-episode
"You need to become more valuable, not valuable. What you think is valuable, what serves those out there? And you got to give what people need."
Jim Rohn (quoted by Tony Robbins)Career-defining moment
"When you stay ready, you don't have to get ready."
Lewis HowesPreparation discussion
"I'm certain I'm going to be okay no matter what happens. I'm certain that I was okay. Yes. No matter what."
Lewis HowesRelationship certainty
"Life is always happening for us, not to us, even though it looks like it's happening to us."
Tony RobbinsFinal message
"Designing a life is a different way of living and it requires courage. You can have courage if you can trust in a higher understanding that everything has higher purpose."
Tony RobbinsOpening philosophy
Full Transcript
So many people have made major impacts on my life, but when I think back to the days before it all began, before the business, before the podcast, before the big audience, I needed the motivation to become someone greater than my fears and my limitations. And one of my first inspirations was Tony Robbins. This straight-laced kind of teacher, I'd seen him have class and he said, you know what I'm here to talk to you? You have a gift and I'm looking at him like he's crazy. I have a speech here that I'd like you to read and if it appeals to you, you said, I think this is your life. The title was The Will to Win. I can't cry, just think about it. It was so intense. I mean, reading and crying, just going, I'm only here still all that I've been through because of my pure will that I will not give up. I still remember the first time I walked into a Tony Robbins event. I was 16 years old. I was searching for direction, for belief, for something to grab onto. And I had no idea how deeply that experience would stay with me. Designing a life is a different way of living and it requires courage. You can have courage if you can trust in a higher understanding that everything has higher purpose and this is an unfolding for me. But I found if you live enough life with that faith and with the drive to find it, you'll find those answers. Tony Robbins is one of the most influential personal development teachers of our time. He is a number one New York Times bestselling author, a global entrepreneur, and an advisor to world leaders, CEOs, and elite performers. He's impacted millions of people around the world. And over the years, Tony has joined me on the show multiple times. But what's mattered more are the conversations we've had in between those interviews. The lessons I've learned, the standards that have been set, and the challenges to grow when growth wasn't comfortable. This isn't a conversation about how to win more or do more. It's about the journey behind the impact of what Tony Robbins has done, what it costs to build a life that ripples outward around the world. And what remains when the noise fades? So we are hearing this incredible home. And a more a decade ago, we did an amazing interview on a private jet. I don't know if you remember this. Yes, I do remember that. That kind of in viral, this private jet interviewable. Yes, we was in Burbank Airport or over there. And now over a decade later, we're doing another epic interview in this $150 million home here in Bel Air. And you got to tell me what is this place and why are we here? Well, this is already trying to get in the belt this home. And he has a dear, dear friend of mine. He actually, when I was doing the Del Mar Castle, I came here the way. And I was such a big accomplishment at this castle overlooking the ocean in San Diego. And then I came to see Chris Hemeter here who built. If you've ever been to the big island of Hawaii, there's a hilton there. And you go to your room by boat, or you go to your room by monorail. He built that place to scratch. Wow. So I went to his house and he had this underground, like, you know, place that was full of all those wines and cigars. But it was such an intriguing place. And when I left, I was like, I live in the Del Mar, 10 of it. And so Arty had started like me from nothing. And he wanted an address in Beverly Hills. So he went underground and got this little area to have an address there as an architect. And he started designing. And he's grown. He went to date with Destiny and became good friends. So he did my castle. And then, gradually over the years, he's grown to be, you know, one of the number one designers in the world for the wealthiest people on earth. And so every time he builds one of these homes, he goes, you've got to, you made such a difference in my life, you've got to come live in it. Right. And I resisted for many years. But my family, I came here with my wife and my daughter. And we spent, I don't know, two weeks living here. That's pretty, pretty amazing home. So it's 35,000 square feet, four stories high, downstairs being filmed later. There's the most amazing areas, you know, for spa areas. And I mean, everything about it, all these doors open up. So it's just, he's a genius. He's got this spiral staircase that goes up all four stories. It's, it's, it's, and you're in the middle of a little bit of a little bit of a, I mean, you're kind of amazing. Just lifestyle. At the view of the whole city. It's unbelievable. And like all these things come up, you know, it looks like a garden bed and it's a giant television that comes up. It's unbelievable. And you're looking right over the Bellware Country Club in Century City. So it's just cool. So, in the middle of the train. My BBJ is doing the whole new internal piece. That's, I know you wanted to do the play. But I figured it was another nice place for you. If you're a lot of bad. It's so cool. I'm excited to do it. So you want to go upstairs? Let's do it. Let's do it. Okay, here we go. You're going to be on the left over there, I think. Okay, you got it. Well, I'm here with the inspiring, incredible Tony Robbins. Thank you so much for inviting me in this incredible home that you were just talking about. We're here at this expansive $100 plus million home in Bellware. And we're talking about how being in an environment like this allows you to expand your own mind at this season of your life, at this stage of your life, and how you just keep expanding your thinking by being around the right people, being in the right environments, and allowing you to imagine a world that you don't have yet. Talking about your property in Tennessee, and imagining creating the thing you want to create. I'm curious. We were talking as we were coming up here about my Olympic handball journey. We're talking about the people that you have mentored and coached Olympians, billionaires, presidents. You've coached the best of the best, overcome their limiting beliefs, to help them achieve their own level of greatness. I'm curious from those who are at the top of their game, to those who are struggling day by day, what is the number one limiting belief that most people have that keeps them from accomplishing what they want? It's different depending upon what level of life you get to, but people usually bump up against, I'm not enough. The whole idea that today, they talk about it in a trite way, is like, I remember talking to Anthony Hopkins, Tony Hopkins, the actor, his good friend of mine. And I was surprised, because this guy is so obsessed that he not only knows his own lines, I've met a few movies, and I was shocked that people didn't know their lines, but you shoot things 10,000 times. So he knows his own lines and every other person's lines. And so he's that committed, and he's that way to the actor, and he says to me, Tony, I feel like, I'm facade, I'm a phony, I'm gonna get found out. And so I think, not everybody has that exact belief, but the idea that maybe I'm not enough for this level, but I'm going to, or the level I want to go to in my life, whether it's, they might be great in business, but they're not doing great in their relationship, or they're great in their relationship, or they're not good with their kids, or they're good with the kids, but their body's not what they wanted to be. They got all the money without the body, right? And so most people bump up against that fear of that something in these not enough, and the deeper fear is that, I'm not enough, I won't be loved. And so it's an unconscious fear. So most people push it aside by focusing on what they're good at, and not taking care of those other things till they bite them, the relationship, the body, whatever it is, the kids, or they come up with a story about, well, I don't need to be good at that, or it's just not my nature. And so I'm often called in to help somebody, sharpen their skills, but you're right, usually there is a limiting belief of some sort. So I couldn't say there's one, but if I was saying the most dominant one, it's like, I've never done this before, so how the hell am I going to do it? There's uncertainty. If you look at a great athlete, what makes a great athlete? There's that sense of not only you practice and you got it in your nervous system, you're incredible in your strategy in the sport, but there's the state you bring to the table. So I'm sure you've seen an athlete that's going to play in the NBA about shooting free throw, a kicker in the NFL, and they go jogging out there, and you look at him and you go, they're going to miss it. And sure enough, they do. Everyone's have that experience. How did they know they saw the lack of certainty in their body? Right? And so when you try to get yourself to do something you've never done before, it produces that kind of uncertainty. So I always tell people, if you want to break through, I think of it as three things at the most simple level of greater breakthrough, a breakthrough being maybe there's an area that you've not gotten to where you want to be and you've promised your shelf, you're going to do it, and then you don't follow through or you fall back and you're frustrated with yourself. Most people have had something like that, but one day they did breakthrough. They did finally say enough of this. And that day, that moment, they changed their relationship, they quit what they're doing, they started something new. And what I found is there's three parts to that breakthrough. And if you want to break through in any area, these are the things you got to do, but I want to give you a reverse order real fast. So reverse order is most people, they want to make something happen, they focus on the strategy. Now I'm a strategist. I could pay to be able to show someone how to save a decade, because the right strategy and business can save you 10 years, right? Can accelerate your earnings, can decrease your costs, there's so many tools, the right strategy relationship is priceless. But as much as I love strategy, it's not what I start with with people. The reason is because the natural question is, I want to achieve this, but how do I do it? There's nothing wrong with answering the question, how it's just the sequence of these that are not critical. It's like if I told you, this is someone's phone number and you have the right numbers, you have a child of the wrong order, you're not going to reach them. If you knew the vault number, if you put them wrong order, then the vault doesn't open. When it comes to a breakthrough, most people are focused on the strategy, the how to and the problem is, when you go to how to do something you've never done before, it brings uncertainty. Yes. And uncertainty, creeds hesitancy and hesitancy kills momentum, hesitancy kills performance, hesitancy kills. Most things that really matter in your life. So what I tell people is, if you took it something like losing weight, and you said, most of America is overweight, why is that? Is it because the strategy for being fit and strong is so complex? No. Is it only for the 1%? No. Is it super expensive? No, you have to basically ignore everything that's around you, right? So it's not a strategy problem. People think it's a strategy problem, it's not. The problem is they have a story. So I think there's these three S's. The story is locking them in place. The story is what you said, a belief. But when you stack a set of beliefs together, you build a story and you tell it to yourself over and over again and to you believe it. So the story is, I've tried everything. Yes. And I'll say to them, really everything. How many things you tried? I've tried thousands of things. And then I go, okay, name them. And I go, I've tried two things. Yeah, yeah, yeah. These two things that don't work, I did over and over again, right? But as long as you believe that, a belief is the feeling of certainty about what can be done or can't be done, right? Who you are, who you're not. So when you go first for how, you have uncertainty. I caught the tyranny of how. You don't want to get to the how first. You got to deal with the story before that, right? So the story might be all the good ones are gone, right? Or they're all gay and I'm not, or I'm gay and they're not. You know, some story that makes it impossible to succeed. If you change the story, you can get a strategy that works, but the order people work on a strategy rarely pay attention to the story, but the one before that is where we need to start. It's your state, your mental emotional state. There's an athlete, you know this, right? So that state of certainty, that state of passion, that state of conviction, that state of absolute determination, right? That state that every great athlete has, that state, any great leader has, any great business person has. If you have that state, it will change your story and it'll change what you're able to do strategy was. So like for example, if you ever got pissed off at somebody and then realized, remember everything you've ever been pissed at them about, you know, it's like you're getting that mode, you remember everything, right? Or when somebody's in love, what's wrong with life when they're in love? Nothing. Nothing, there's the amazing. So your story changes with your state, right? Your story about your life, it's gonna be one day, it's horrible. The next day, what's the gift? So the most important thing to do is change your state first. That's why most people fail to achieve what they want. They have not become masters in their own mental emotional state. And you know in our events, that's my number one piece because without that you won't get lasting change. You'll get temporary change. Once I get enough state, I can change the story. That's easy. Once I change the story, if I don't give you the strategy, you'll find the strategy, you'll make it happen. You'll find the way you'll make the way you live. This is an athlete and this is a man. So I look at this and say, the problem is most people do it in their forced order when they go in averse order, they stop the process. They don't know how, they freak out about the uncertainty. Their story doesn't support them and now they're in a lousy state. And so they try something, try something for a little while and never follow through. Yes. So that's the breakthrough I do. So it's, it is a belief system and I want you to say it's a little more complex than that. It's the state. Because in you, were you taught, look before you leap? Yes. When you taught, he hesitates, is lost? Yes. So which one do you pick? Got right. It's out here. The answer is, we're gonna, what am I supposed to do? Your state will determine it. So if you're fearful, your state's lost, you're gonna justify. If you're more aggressive and there's something you really want, you're gonna, you know, it's like, I gotta make this thing happen, right? It's a different piece. So you pick your beliefs based on your state unconsciously. So state is a controlling factor in everything, in a relationship. Congratulations. You two daughters and your wife, we talked for many years about relationships. You should have been in a relationship. You struggled for many years. No, but you did it right. I needed to learn a new story. I needed to learn a new story, and I needed to kind of heal that story. That's right. And create a different one for myself, so I could attract the wife that I had now. That's right. But he's more important than the story you had to get the state. Yes. When the state was there, it became easier to get the state. I was living in fear a lot in intimacy. I know. I was able to live in the thrill of excitement. Yes. Without really going deeper and making sure the value is aligned. That's right. And then later you learn about the values, and you're like, oh, but now I'm stuck in this and I can't get out. I'm afraid to be alone now. So I was living in fear or excitement, but it wasn't like grounded certainty. That's right. And I think when you get into relationships, when you get, when you start dating someone, you're never certain it's going to work out. But it was more of like, I was, finally, it was like, I'm certain I'm going to be okay no matter what happens. You know what I mean? It was like, I'm certain. Yes. If we don't align, then I want the best for her and I want the best for me. Yeah. And I was certain that I was okay. Yes. No matter what. Yes. And before I never had that certainty or was the story didn't match that. And think about it. Fear almost always makes you make the wrong choice. Oh, every time. Every time. Every time. And so there's so much fear and uncertainty in that. And so by the way, your next one is going to probably be about your two daughters. Yeah, yeah. Well, it's like this first time parent, right? Oh, man. And you got two of them simultaneously. Yeah, the same. And so that'll bring up those pieces. And those pieces, by the way, can filter into the rest of your other age of life without you noticing it, being aware of it when I say noticing it. So you got to be cautious about that. Meaning not cautious. Just do the same thing you do within anything else. You want to jump into parenting and learn how many you can about it. So when things happen, you know the pattern in advance. Yeah. You have a great state, you have a great story and a great strategy. But you've done some study, you go like certain things, they're predictable, right? When you have your first child, for example, most people in first child, the child gets really sick and they freak out and they run to the doctor. If they have four kids, one time they get the fourth kid. I don't care about the last one. You get an earache. You care just as much, but you go, it's part of this stage. It's a problem, but you don't freak out about the problem. Yeah. Same thing in a business. In a business when you understand the patterns, in the beginning of a business, it's going to be a casual challenge, right? They're going to casual challenge when it's mature. That's a real problem. Yeah. But each stage has predictable challenges and opportunities. And the more you can know the pattern in advance, the more you can anticipate. Anticipation is power. Reaction puts you in fear. And so you found the right state, the right story, and then you found the right lady, right? Exactly. And I feel like we did the work together while we started dating. We went to the kind of couples therapy in the beginning to make sure we were in alignment and kind of communicating, hey, when something happens in the future, how do we want to handle it? Exactly. It doesn't mean it's going to be perfect. That's the anticipation part. Yes. I felt like, I felt like, I felt like, I felt like, I felt like, I was so prepared. I didn't know what was going to happen. I could have experienced it. I felt, I felt, I felt emotionally ready. That's great. And my wife, she didn't an amazing job, but she had to go to the ER twice after we got home from pre-campsia and had complications and the twins and all these different things were happening. Family was around. It was just a lot of chaos for about six weeks. But I felt more calm because I felt like I'd been preparing for years. That's great. For the uncertain. I was certain it was going to be uncertain. Yes. And I would be okay. And that extrapolate that to life. And it changes anybody's life. Yes. Like, you know, I train people to build certainty about it because people say now to me they'll say things like, well, hey, I coming and all these changes occurring, like when there's no certain, when people lose their jobs, when there's no certainty outside world, how people are going to have certainty and I go, let me give you a clue. There was never any external certainty. Yeah. You've had rented certainty. You've convinced yourself, hypnotically, that you're certain because you had a job and you had this. It, none of this, you walk across the ring and hit by a bus, right? There's so much that can happen. So we paint uncertainty so much and we want it so strongly, but if we link it to our job or to an income or to a person responding the way we want to, then you're going to live a very fearful life. If you train yourself to feel that internal certainty, which is what you're dead, and anticipate as much as possible and you know, no matter what, I'll find the way. That is a different identity. Yes. You've gone to a level of not just how to deal with things, but the identity is, I'm the guy that will find the way for my kids and for my friends. And that is freedom. You said something to me seven, maybe seven or eight years ago. It was in Fiji. We were at a mastermind with you in Dean Garcia. There's about 20 of us there. You said many things to me over the years, but this, I remember the line you said, you said winter is coming. You said it while you were barefoot on the beach in Fiji with the sun on our faces and the ocean breeze and it was beautiful resort that you have. And you said winter is coming. And it was maybe a year before COVID, right? Or year two before COVID year and a half, something like that. And you said winter's coming. It may be a year, maybe eight years, but it's coming. And I remember taking that very seriously, you know, as serious as you can take a time on the beach with Tony Robbins, hanging out in the sun. But I remember saying I need to continue to prepare for winter. That's why I was talking to you, buddy. Yes. And I felt ready when COVID came. That's awesome. I felt ready because for years before that, I'd also been doing the work and I was like, let's go. I was telling my team this earlier this week, I was like, when you stay ready, you don't have to get ready. That's right. And this is a lot of athletes say this as well. And I think it's being ready for the uncertainty or the winter, whatever is coming, it's coming. And it happens for everybody. Listen. Quality of stream stress for a moment. You just call that extreme stress. Yes. Who's going to experience in their lifetime? All of us. Everyone. I feel the most God-fearing, loving human being. I don't care if you're religious. I don't care if you're smart as a web. I don't care if you're the richest person. No one escapes massive, massive stress. And what does that look like? It looks like your house burns down. Like you're in LA or here. Lots of my friends, houses burn down. I was here when it happened as well. So I actually put in $6 million. So I'm not patting myself on the back. But I just couldn't see people just not have a home. They had a 14-day pass. So I worked with a bunch of organizations. But I might have been burned down 20 years before in California here. Really? And when there was no AI, no place to put all your stuff, pictures in the cloud, I lost everything. But my family, which is the most important thing, right? But there's a journey that it takes you on. If you deal with extreme stress, like what else? Your house could burn down. You get robbed. Somebody steals from you and your business. COVID happens and the government shuts down your business against your own will. You're in a place where you lose your job. I mean, somebody dies in your family. Someone tells you you have a tumor. All of us are going to experience something like that or someone in our family. So when that happens, what do you do? Either use stress or stress uses you. And the way you stress is, the whole phrase they'd say, you know, do you go and do it? I'll keep going. If you keep going, three things happen. Number one, you discover how strong you really are. It's the only way you're going to find it. Just push through it. And then each time you do it, by the way, you get stronger, stronger. Second, you figure out who your real friends are, not your Facebook press. Because when all hell's breaking loose, no one sticks around except real friends. And then the third thing, most important thing is it gives you like almost a little immunity to future stress because it's like a vaccination of it almost. I remember I dealt with a friend of mine, Captain Coffee was his name and he was a pilot and, you know, young and, you know, looks like, you know, top gun kind of guy. And then Vietnam, he got shot down and he got locked up for seven years in a Vietnamese prison. Literally, an isolation on a floor, cuffed to the ground and upside down so that when he peed, the acid would run down his back, then beat him, the interrogate him, everything to do. And I remember this decade's later, I said to him, he was dealing with the IRS and they were, it took him three years to get his money back. Some guy when the IRS was just got it, some problem about him. But it was brutal when he went through. And I was like, how do you deal with this? He goes, Tony, after being with the North Vietnamese in prison, so do you think the IRS can get to me? So there's great value in that process. Now if you make it through those steps, now that internal certainty inside you just builds and builds and builds. And then what happens is life has got a different experience because it's like, some part of you goes, God's guiding me or I've always found a way in the past, I'm gonna find a way again. And so you don't go through all those fear stages that make you make the wrong choices in relationships, in business or anything else. And that's part of the value of decades. Yeah. It's like, how's that? How's that? 42. You're not saying, man, you were 32. Yeah. We all think we're men when we're 20, right? But you become a man basically in your 40s and 50s in my experience, most people, because you've lived enough life and you find, if you're growing, you see the patterns you've not seen before. And it frees you. Speaking of life, we're here in this amazing home again, a friend of yours who's built one of the biggest, you know, builders in the world. We're here in Bel Air, but you grew up a few miles from here. And in North Hollywood, or at least I think you were born there in North Hollywood area. Yeah, we're the same year, but Valley, from the door I was used out, and we're the small ones. But a few miles from here, you were raised, or you were close by in California. And a lot of people have heard your story, you said it many times that your mom was abusive in certain ways, although she loved you a lot, but she was abusive. And you had, you know. She was alcohol and prescription drugs. Yeah. When that happened, she was different human beings. Exactly. Unfortunately, but she made me a practical psychologist. Exactly. I had a learned and managed her emotions. Yes. I got a younger brother, five years younger, younger sister, seven years younger. So she was the most important influence of my life and loved me to death and had quirks, but we all had quirks. Exactly. It gave me a gift. 100%. And you also had, you know, a father that left your mom and that left her. Four fathers here. Four fathers left your mom, but you spoke about the word identity a moment ago. And when you had a father that adopted you, I think at 12, is that correct? So you originally had a different last name. You essentially had a different identity until 12, when you took on a new identity with the last name. I don't think I've ever heard you talk about this moment in terms of taking on the identity of a new person's name. How did that shape you from? For 12 years of your life, you're a different man's name. Then you take on Robbins. Yeah. What did that identity shift do internally for you? Did it give you a different certainty or confidence in life? Because this father figure was more empowering for you than the previous ones. Did something shift and say, I'm going to go create something in myself. Now that I take on this name, I've never heard you talk about this. I'm curious about it. Yeah. It's interesting. You're right. It was 12. I was in the seventh grade. It was my fourth father, Jim Robbins. Name I carry. He adopted me. Topped me. I loved him to death because he was an athlete. I was semi-pro baseball player. And I'd done that. And so when I was a kid, I really want to play sports, but we had no money. So I couldn't go play little league or Warner football, things of that nature. He just couldn't afford it. And so he convinced my mom that, and my mom didn't want me to get hurt. I was always the smallest guy to leave her now. Yeah, yeah. You know, it's probably one in high school. It was like my sophomore year, then boom, six seven. But the process he brought was, I think, more, I connected him through Moxie. Like I think I always had him in me. He had the Moxie. He had Moxie. And I have Moxie, but like, through sports is our relationship, great. I, like, he started to play fast-pitched softball and I would get up there and pitch to him. It's hard as I could throw the ball for three hours. My arm was literally falling off me. And it was just like, are you hitting me baseballs for two hours and I was in the beginning? And I hadn't played, right? So it's snacking me in the face and I'd be bleeding and go, it's keep on going, telling it, and I keep on going, right? And I was like, so part of it was my nature, but my nature got nurtured. Yes. I got rewarded. And it rewarded was the form of love I had for him. So I think it wasn't the name as much as the relationship. But the name was, my name was a horror vick. Your last name was a horror vick? Yeah, M-A-A-J-R-A-O-V-I. I used to hate when I go into school because they'd say, no one could pronounce my name. So now I'm Robbins, I was easier. There's some value in that. But I think some big piece was, it was more than that. It was more like, OK, this is my father. My natural father is a really good man looking at my life now, 66 looking back. I can see what a good man he was. But he worked underground parking lots here before we had automatic parking. So that's all he did all day long for 40 years. And he was an alcoholic, but not a mean one, is a nice one. But my mom, get trained me on who he was. Yes. You see, he taught a story. And I believe the story. And so that's, yeah, interesting. And the story is, he's weak, he's worthless, he's all these things. I don't want to be those things. Right. And then the second husband she had, she left him for the same reason. And then the third and some other, the fourth. And he's not weak. So they fought like you can't even imagine. But so the answer to the question I think is, I developed this identity that was based on, I'm going to be an athlete. And I developed a plan. I'm a plan guy, right? Strategy. Strategy. Strategy. Yeah. I mean, I remember we had no money. I'd like to save up all my money, work as a janitor, so I could go to Dodger Stadium and bleed Dodger Blue in the right field, bleachers way at the top, like twice in a year would be a big deal. And I own them. It's a whole piece of them. That's a dream come true. That's amazing. Pretty cool. Small Mall, I remember. Yeah, I like it. And so anyway, just at the World Series with Peter Duber is the primary owner of my dear friend. And we were there for the seventh game. You know, I witnessed that. It was just such a journey. But my plan was simple. So here's what I do. I'm going to, I'm going to, I'm a shortstop in the picture. I'm going to crush it, you know, in junior high school here. I'm going to go to my high school. I'm going to crush it there. I'm going to get a scholarship to USC. Then we're playing the minor leagues. And then eventually, I mean, the Dodger organization, I'm going to bleed Dodger Blue. I want to be a Dodger baseball player, right? That was my whole plan. So here's what really changed my identity. Yeah. I'm Robbins. I didn't help. But I've got a good mind. So I was like the best science student. So the science teacher was the coach of the baseball team. And I was a little bit of his favorite student. Yeah, yeah, yeah. Because I could absorb it. I always want to know, make things work and figure it out. And so he loved that about me. So I make the first kind of make the second cut. And then I know at that time, I had hair down low my style back there. I'm the only guy you're living in. Your hair was down here. And he was a straight lace guy. And you didn't have it. So my mom cut all my hair off. Oh, man. And I show up. And I got cut from the junior high school team on the last day. And I'm like, my brain was like, what? If I don't like the junior high school team, how the hell are we going to make the high school team? How am I going to do a USC? I mean, the whole thing just exploded in front of me. So something inside of me is, always been there's a way, right? And so I was like, what do I want? What am I going to do with my life? Because there was no safety net in my family, right? There was no economic safety net. And no one's going to send me to school. And I was like, OK, what do I want? What do I love about baseball? What do I love sports? I love the energy. I love the passion. Same means making you want to go to the Olympics, right? I want to go in the game. But I want the energy that we generate, how it lifts people, how the crowd becomes one. So OK, well, how can I do that? Well, I'll be smart. I'll become a sportscaster. I'll be a sports writer. So I took in the seventh grade. I took up typing. And I was the only kid, only boy in a shorthand class. So I could take notes really rapidly. And then I was in a program that was called Medley Gifted Minder. It was a test of my IQ. It was pretty high. So they gave you a free hour in the day. You could do whatever you want. You could design whatever it was. And then they'd score it. And you based on what they thought you did with your time. And so I started reading every book about every different athlete. And I'm learning a type one. So I thought, I'm going to interview. I'm going to interview the Dodgers. So in those days, we had Mimi graph. I don't even know what that is. But I typed this stuff out on Mimi graph. And I had these questions. And I sent them to Dodgers. And they didn't respond. I sent them again. And I called in. And I just kept pushing. And one day I got this envelope with answers from Ron Say, who was with third baseman. And then Steve Garvey is still around. And some other players. And then the next thing I know, I decided I've got to get live interviews. And I want to work for a newspaper. I'm 14. Wow. So wow. One day I'm in my little open class. And I'm reading the newspaper at sports parts, see what's going on. And I see an ad that says Howard Cosell, who was the biggest sportscaster in the world at that time. He was the guy who did the Super Bowl. He and Bob and Ollie had this taunting relationship. He was a huge personality. He written a book. And it was by Simon and Shister who later published my books. And he was going to be over here in West Hall, or excuse me, in the West Side here of LA, at Robinson's. And he's going to sign books for people to bought them. So I called my mom, who never left the house, was always there. And I said, mom, I never asked you for anything, but I've got a private interview with Howard Cosell. Wow. I did not have a private interview. I told him, yeah, yeah. I said, I need you to come get me out of school, drive down there, and get me down there. And I was so, I don't know what it was, somehow I got through it, and she did it. They had tape recording in there, because that players, but they were this size, with a separate microphone. And I print out these business cards. They said, Tony Robbins, future sportscaster, currently limited brief taped interviews, sponsored by the MGM program. So I had a little business card. That's cool. I thought. 14. And so she drives me down. It's about two hour drive to get here. And she's like, it was interview, but I go, well, it'll go well, mom. And I go up on a watch, he's on this little day, I see these people are standing in line and getting a book sign. And this older woman walks up to him. It had not bought a book with a mapkin, and said, would you please sign? He goes, I only signed books, man. And then I'm like, oh my god, I'm going to interview this guy. And then all of a sudden, he's starting to finish up. And the guys who do the publicist are, you know, ushering him out of the room. And we're starting off suddenly. He's getting surrounded by cameras everywhere and all these sports people and sports riders. And they're like, tell me about this. What about the World Series? What about this? And I don't want to leave. And the Super Bowl, he's answering. And so I finally pushed the crowd on this little guy. I got this little green Levi jacket on in jeans. And I got my phone, I had it in my card, and I say, sir, sir, I'd like to interview you. I'm editing, becoming a sportscaster. I want to know, it makes the difference there. And everything else, he said, you wonder what's on it? It looks at my card. He looks around the audience and he saw the moment. And he used it and he said, young man, I'll give you an interview. He goes, you people wait. And so we're standing by the towels and like that. And he puts his leg up and goes, tell me your questions. So I take it my hands shaking like that. And I'm going, and my mom, I'm thinking, thank god, I got this interview. And so I asked him, what does it take to be a sportscaster? And he says, well, I'll tell you, Tony, he goes, it's not being an athlete. You know, nothing about the English language. And he went through this tyrant about athletes become sportswrest, but people like you who are educated going for it. So he does this whole thing. So I get about five questions in and the time is just guys like, let me get my other room. And everybody's taking pictures. The only time is there everything. Wow. And he says, he goes, I think I got a goal. Tony, I said, can I ask you one final question? He said, sure. At that time, there was a radio guy here in LA who used to have the day after Monday night football. He would take all the flubs of Cossacks and play them. And he was a super popular. His name was Jim Healy. The most popular radio guy at the time, sports guy. And I said, you ever wish the morning after Monday football, the Jim Healy would wake up and learn Gitis. And the crowd goes, oh, and the whole time he's going to call me Tony, right? And he goes, I'm sorry, son, but I've never heard of Jim Healy. And he walked off and everybody clapped and cheered. So the next day, the LA Times went in onical about this kid, talked about how the woman couldn't get an autograph, but this kid got this interview, right? While my local newspaper, my little town saw this and said, would you write an article? So I wrote a 20 page single space sports article which they trimmed down. And then I started interviews with Woody Hayes and Joe Name, and all these people, 14 years old. And so that was going to be my target. And then what changed it all was my mom felt like I got KGTV channel 11 here at the Fox station wasn't that. They had tried everything to get ratings. They tried Fanny Fox, the stripper to be the sports guest. They tried all these things. And then they saw me do these interviews and get interviews that people know when else did. Right before the sit, but for the Roseball, I get Woody Hayes. That was a state piece, right? From Ohio, that's my guy. Yeah, and a loom full of reporters and I pulled it off or got it with me. Really? You interviewed Woody Hayes? Yes. And I wrote this article about the real Woody Hayes because he was knocked up later. Yeah, yeah, yeah. And all those countries around. Anyway, we're all these articles and they turned around and they said he should be our sportscaster. So at almost 16, 15 and a half, I got offered the job to be the sportscaster at KGTV. And my mom said, your ego's too big and all this stops now. And she took away it all. I started working for a daily newspaper. She took it away. She said, you're going to come home every day you're going to clean the house, you're going to do the thing. Really? It was brutal. What did that do to you psychologically or mentally? At the time, I hated her. I thought it was the worst thing on earth. The gift it is is like every day of my life, I have people tell me, you know, you're the greatest that ever exists. I love you, you changed my life. But I never lost perspective that's all that I'm just a guy. It was probably God's way of making sure that I'd be prepared for the future or the universe's way, whatever you want to call it. My mom was a great vehicle for it. But what changed my life when I'm here today is because, so now I'm in class. And I have take up a speech class in a sophomore in high school, just turning 16. And I'm mouthy. I don't, like I didn't care about, I never, I never used to run an alcohol because it was abused in my family, right? So the cool kids, I told them you, you know, read between the lines. And so I don't give a damn, I don't know who you are, who you think you are. But I'm little, it's like, and I'm attracted to the beautiful women. I'm in my speech class and my journalism class. And I'm already writing for a daily newspaper, so they bring me in even though I'm a sophomore. And they had nose guard as this girl named Nancy Colm which is the head song leader. And I can make her laugh and I'm getting her attention. And he gets mad and so he comes up to me and says, you know, I'm gonna destroy you. And so he pours chocolate milk all down my head. And then he and five of the guys chase me. And I was not very fast. I could be out of me. But I get back up and go screw you. You know, I was just willful. So one day after a speech class, Mr. Cobb, this straight lace right wing kind of teacher, says, Robbins, I'll see you after class. And they go, you know, because I was always, I was making fun and teasing things and stirring the class up. So I send him up to class and he said, you know what I'm here to talk to you? And I said, yeah, I think I understand why. And I'm sorry, and he goes, what are you sorry about? And he said, well, I know, he goes, no, I want to talk to you because I've never seen a student in my 30 years who can stand in front of all these other kids and mesmerize and hold their attention for 30 to 45 minutes and influence them. He said, you have a gift. And I'm looking at him like he's crazy. He goes, you don't understand, you have a gift. He says there's something about how much you care and something about your intensity, something about your style. And he goes, Mr. Robbins, I've done some homework on you because I'm fascinated by you. And I know more about your home life than you think I do because I was in really bad shape. My fourth father had left when mom kicked him out. You know, I'm going through a rough time. And he said, I have a speech here that I'd like you to read and if it appeals to you, he said, I think this is your life. And he said, I want you to memorize it and I want you to compete in persuasive oratory. You just have to be a junior to do that. I'm like, well, I'm not a junior. He goes, I don't care, I'll get you in. How long is this speech? 20 minutes, 25. Wow. Yeah. I read this story. The title was The Will to Win. And it was my life. It was like, I can't cry, just think about it. It was so intense. I mean, I've really been trying to just go, I'm only here still all that I've been through because of my pure will that I will not give up. And I took that speech and I read it and I got up and I went first place, first place, first place, four to row. And then I've gotten to bait. And then that led me in a different direction. And then I ran for student I president. I was the most popular kid, but I went around and did actual speeches about what I do. And I go, find out if it could really be done and I shot people straight. And I beat the most popular girl in school. And became the president. And that made me believe this is the identity of one answer. And if you really are sincere and you're really real and you really give and you tell the truth that it doesn't matter whether you're popular or not, you can write your own ticket. You can make this world the way you want it to be. That influenced me more than the naming of it is by far. Interesting. Try to journey though. It's having all your plans be messed up. You know, it's like, well, if you want to make God laugh on your plans, right? You know, so. Wow. It was a larger plan. Two things that are interesting to me is you had your natural father. Yes. And then you had your adopted father. Yes. And you had these different influences, teachers that saw something in you throughout the journey. Yes. I guess what was the story if you can look back now since you have a different interpretation of the story now? Yeah. What is the story of the lesson your natural father taught you versus your adopted father who you took on the Robin's name taught you? I think what I learned today is I judged my natural father and didn't want to be him. I wanted to be editing but him because I wanted my mother's love. I was closer to my mother because my father was, my mom was our cause too, but she was more there. He was more of a quiet by himself kind of guy. And I realized that as much as I love my mom, her interpretations I allowed to become mine. And I won't let that ever happen again in my life. Interesting. Because it affected it. And I've actually, you know, sells corny, but I've actually had prayers and so forth to my natural father saying, you know, I'm sorry, I love you. Please forgive me for the judgment I had. At the same time, I'm proud that Jim Robbins, I think he and I, are in nature's were more aligned. Yes. And so he fan the flames of my true nature and my grit and my capacity to push to anything, which has been a part of my entire life was, was expanded by that. And then it got tested because he got kicked out by my mom. My mom chased me out with a knife. I knew she wouldn't get killed me, but I wasn't going back in that house. And I was working as a janitor in San Reno, California, where some of the fires were, a fascinating area. And I, I realized that I could be paid not by the hour, but by the result. Two banks, I could do it in the same amount of time in the middle of the night, going to high school. So I had to take buses there because my mom kept my 1960 folks back and I'd worn it 40 bucks a week. So I would take all the buses all the way there, taking me about 90 minutes, because you had to switch buses and all that. And then I'd finish about two in the morning, clean two banks thoroughly. But I was the guy that left notes for people and left candy cans with Christmas and janitor. I was just still people person. And I came out one day, it was two o'clock in the morning, and that's the other day it changed my life. I'll never forget I'm standing by the other thing and I'm standing waiting for the bus waiting for us. I got to get home and get some sleep two or three hours and I get it. I'm going to school. And finally, no bus like after 20 minutes. And I'm like, that's really late. And I'm standing by the bus stop and this car comes cruising up because of the middle of the night. The guy rolls the window and goes, Hey, buddy, didn't you see? There's a bus strike. So you'll be sitting there all night. I'm 16 17 miles from home. I have no one I can call. I have no net. I have no money. I have no that nature. There's no ubers. Right? I don't know the money for a new way. And those days are like, what the hell man to do? And there was such anger in me about my mom kicking out and everything else I started with anger and like, ethnes. I'm going to run the whole way. Now I'd never even run three miles in my life. And it was 16 miles. I actually drove it one day. I think it was almost 17 miles. But the last mile I walked is I've got shin splints. It was so bad. And but so from two in the morning to like four, whatever it was, I ran. But the wall I way had I did incantations, not affirmations because I, I remember when I first got kicked out, I realized I need to feed my mind. And so I took a little bit of my money. I had a guy on the bus that I went up to this spiritual bookstores, like 20 minutes to my home by bus. And I was a book's going to guide. There's a book that's going to be here. And I got magic of believing by Claude Emberster. And in the book, he talked about your beliefs control, everything. And the way to condition them is through not just affirmations, but what I became called incantations, he's still called them affirmations, but he taught the difference was saying I'm happy. I'm happy. I'm happy. I'm happy to bring those. I'm not happy versus I am ripping this open where your body, your voice, your mind all engage with enough repetition. And whatever you attach to words, I am to, with enough consistency, enough emotion, you become a little hypnotized into it. So I start out with every day and every way I'm getting stronger and stronger. And then every day and every every day and every one's stronger, stronger. And then I got to burn out that one so that it's like healthy and healthier and more and more happy. I did that the whole way to this day, then energy lives in me. It's like it's an energy of like pure, effing will that you tell me, can't be an outrun to the effing building. You will not stop me if what I'm doing is for a greater good. But I left from the anger part in the middle of it. The anger disappeared. And I didn't need that because anger fuel will run out. And I got into the excitement of becoming more. That's go. Right. And it's like, this is, this is my juice. Yes. It's always I tell people there's like two types of motivation. There's will power. There's what I call push. And I got a lot of that. I know you do too much. Right. That drive. Yeah. Push that pushes invaluable. But there's a limit to willpower. You know, how much you and I both have burn out. Yeah. But pull motivation is very dim. Pull is there something so magnificent you want to serve more than yourself. You want to create. You want to make it happen? Then it pulls you through those times and pull is way more powerful than push. And pull does not wear out. And so I discovered pull on that trip. And I also discovered this part of me. So I always tell people it's like, there's 20 Robins guy. I created him. He's always me, but I shaped and created this. And the phone, right? I like, I decided who I'm here to be now. And I created it through incantations. Again, not affirmations, but saying it, feeling it, visioning it was such intensity for hours and hours. And I didn't stop after that. I got I go on runs and I do this over and over again. I did it with abundance because I grew up with no money, no opportunity. There's no money in my family. They're not money for food. That's why I felt that a billion people now at 62 billion. I don't know if you know, I'm a man. Of course. A billion people think I'm not 62 billion meals. So it's insane. I don't know if they will do. But it started with me being able to get inside that head of mind and just create absolute certainty and train it into myself until I built an identity. This is who I am. And your identity is the strongest force you have. The strongest force in any personality is to stay consistent with your identity. If you think, you know, you're a loser, you find a way to lose. If your lamps are strong and you say, you're core belief, your identity, not just your belief, is I am a guy that finds the way to victory. When he was told the ed cancer in his brain, his lungs and his testicles, which is inconvenient when you're right a bike. Yeah. Right. Instead of saying it's over, I will find the way and created a lip strong and he survived. Unfortunately, it also was why he is drugs to win. He's every way. Yeah. Every legal way. It's the same way. I will do whatever it takes. Whatever it takes. So identity is the force that controls you. And when you enhance your identity, you enhance your whole life. Otherwise, it's like a thermostat. You said it at 68 degrees. If the temperature drops to 65, you're okay. But there's a place. Maybe 60 degrees where all of a sudden the brain goes, hey, you're supposed to be at 68 degrees and the heaters kick on and you've got to make it better. You've been there. No, it's not good enough. But what people don't realize is if you're, I think you're at 68 degrees, that's your, you know, comfort zone. That's what you've, it's not your goal, but it's what you're used to. And you get to 70, 78, 88, 90 degrees all sudden in the middle of the night. Your brain goes, what the hell are you doing up here? You're not a 60. You're not a 90 degree or a 68 degree. And you lose your drive, right? The heaters stop. And if that's enough, the air condition has come down and bring you back to where you are. So all of my work has changed identity. If I came to you and said, you don't smoke cigarettes, Grape. Never been. If I said to you, you know, would you like a cigarette? No, you wouldn't say what brand is it? Because you go, I'm not one of those. I'm not a smoker. That's different. That's an identity belief. Identity beliefs are the controlling force of your life. Yes. But if you've never tasted abundance, I got you. You didn't taste abundance. You were living in scarcity emotionally, you know, probably maybe spiritually, financially, all these different things. You didn't have the resources. If you don't have a taste of abundance, you weren't living in this 165 million dollar home. You weren't even coming here and visiting it. But if you can't taste it, how do you make your identity shift to become that abundance? Proximity is power. Yes, it is. You have to get yourself in the, when I was in the banks, I would do every night. As I go to the CEO's office, which I had to clean up in the meals. But I read all his documents, which totally inappropriate. But I want to know how he thought what he was doing was going on. And when I was there, he had pictures in the wall. And you know, he had this boat and you have different things. There was like, wow, that's, that's an interesting life. That's an interesting way of being. And then gradually, I got the chance to be around people where I got to coach some people that were just unbelievably successful in terms of movies, business, life. And they're much older than me, 25, 30 years older than me. And I like, man, you help me with this thing. I know you do, you're just a kid, but I wasn't stupid enough to let you go. I'm helping him was like, let me suck out of their brain, everything. I can't, but I got in proximity. That's the first piece. And I saw, but that's not enough. You can get in proximity and go, I'll never have this. Yes. Right. And be defeated. I see the thing that saved me was when I work for Jim Rohn. And I'm just 17, 18 years old. And I'm learning basic philosophy for things that change. You got to change things get better. You got to get better. But it's all still foundational. I went to one day because I got a chance, I done so well for him, that I got a chance to have a lunch with him and some other people. So I had access to him. And I said, man, I'm a surround. I said, I love it. You can help me with something. I said, I have had four fathers. They were all good men and all of them at times we had no money. We had no money for food at times. And I said, I don't understand how that can be when someone's a good person. They lost their jobs. And I don't understand how a school teacher back then it was like $35,000 a year, making $35 grand a year. And this hedge fund guy over here is making a billion dollars in one year. I said, that is so unjust. And can you tell me why? And he was so awesome. And the advice he gave changed my whole life. He looked at me and he said, Tony, you are right. We are all equal as souls on this planet. But we're not equal in the marketplace. Interesting. I said, what does that mean? He said, let me ask you a question. Is it possible for someone to make twice as much money in the same amount of time as someone else? So yeah, five times, 10 times, 100 times. Yeah. And I said, how? He said, that person who goes to McDonald's and they make that minimum wage and they that he said that is not supposed to be a career. It's an opening job. And the reason is you're not adding much value. Anyone can learn to do a job in an hour. Today they use machines, right? There's more and more robots are coming for it now. He goes, that school teacher, he said that school teacher was not willing to bet on themselves. They wanted security. And how many of them were great? I said a lot of great teachers. It goes name them. So I thought of Mr. Crabb. I thought of like three of my teachers. He goes, how many teachers you've got? And he goes, and how many people did they help? They work with how many people? He said so they had a limited added value. And some of them didn't get better, right? Some of them just went there for their pension. At the minimum, they wanted security. He goes, that guy who made a billion dollars, he had a 38% return last year. The money he has comes to people's futures. It's for their retirements, it's retirement funds. It's funds for people's college educations. It's for them. He goes, he made 48 billion dollars last year for his clients. He's worth a billion. He goes, so Tony, here's what I want you to remember the rest of your life. You need to become more valuable, not valuable. What you think is valuable, what serves those out there? And you got to give what people need. He said, you need to find a way to add more value to people than anybody else in the marketplace. If you become more valuable, you're going to add more value. Nothing else you want to get, the value they need. He said, you will never have to worry about money for the rest of your life. And I've never forgotten it. And you know, I've got 121 companies now. We just got over 12 billion dollars in business. And I've got all these different industries, it's radically different industries. And what's the common denominator having them? Every single one, I get great leaders and I create a culture where everybody understands we're here to do more than the customer could possibly imagine. And that creates raving fans because satisfied customers go away. Raving fans stay. And so people come by, they're raving fans. They're not, you don't come to somewhere, go, that was good. Or like that. People are like, I changed my whole life, right? Yeah. That's, and I've been doing that for, you know, for 49th year. Yeah. I think Stanford actually did a study about date with Destiny, I believe. A few years ago that they studied all, a lot of people that came in who had depressive thoughts, sort of oppressive mood, and depressive energy. And I think it was within 90 days or 60 or 90 days afterwards, they didn't have the depressive thinking anymore. It was actually during the COVID situation, during the shutdowns. The economy, because two of their professors came to my date with Destiny at the 60th Seminole. And what's interesting is they both were clinically depressed. And they came back and got rid of them medication and had no symptoms. And they said, this is impossible. They said, do you have data on this? I said, well, yeah, I got millions of graduates. I don't know like scientific data. It's not my focus. Come do the data for me. But that's why I said, you want to do study? And I said, yeah, about what? They said depression, because during that time, depression went through the roof. And as a result, suicides went through the roof, overdoses went through the roof. And I said, well, okay, if we're going to do the study, help me understand what did the meta study say right now on various treatments? What's, what's out there? And they said, and this blew my mind, 60% of the people that are depressed to seek improvement through psychiatric or psychological tools or drugs or therapy or wolf, 60% make zero improvement. 40% improve in the average improvement across all the meta studies is 50%. So means they're half as depressed as they were. Some, some people got well, but very few, most of them stand drugs forever, right? It was probably because of lifestyle changes or relationships or other things. That's right. Yeah. And then so now they don't grow. They're just numb, right? So I said, okay, that, I said, you should be able to give that result with a placebo. Right. And he kind of got nervous, gave us an nervous laugh, he goes, maybe I said, we, we will destroy that number. I said, but tell me another thing. I said, what is the best result you've ever seen? What's the best study, single study, and it was done almost now nine years ago at Johns Hopkins. And they gave people still the cyber magic mushroom for 30 days and cognitive therapy. So I said, you did that much to their biochemistry. Yeah. You had to make some major changes. And they did. It was the most successful study in history of psychiatry up until that point. At the end of six weeks after the treatment, they had 57% of people that had no symptoms. Unheard of, right? Unheard of. So I said, we'll be fat. And I said, I know that sounds like ego or hyperbole or exaggeration. Right. But I said, I'm telling you this, not because I'm so smart, but because we're going to change. Your emotions come from the meaning. Is this the end of the beginning? Is this person, you know, disrespecting me? Is this person challenging me? Is this person loving me? Is this person coaching me? Whatever answer you give it changes your emotion and emotion is where depression comes from. So I said, we're going to change the meaning maker. I don't tell them what to do. They rewire that. I said, you will see radical changes and I guarantee it'll beat this. But let's see what's right. So they set up the study exactly like Paul, the study done at Johns Hopkins with the comparison group. And then they put this group of people in with destiny and six weeks afterwards, 93% of the people who went to date with destiny had no symptoms whatsoever. 7% improved, but not to the point where there were no symptoms. They had some, but the best number was 17% came in with suicidal ideation, constantly thinking about suicide. So I'm going to attempt at it. And when they left, not a single person and the best statistic of all is one year later, with no communication for me whatsoever in the whole year. The average person reduced their negative emotions over 71% and increased their positive emotions, 52% and no one was told to press. So now I just did one on engagement because in business, engagement equals EBITDA. And since COVID, engagement has dropped through the floor. You know, they measure engagement, the disengagement, which is like quiet quitting where people try to do the minimum. And then active disengagement means they're doing the least they can. And they're trying to hurt the company too, right? The largest change in 50 years since COVID is huge drop in engagement, huge jump in active disengagement, trying to hurt the company, right? And so we just finished the study 12 months. I believe 1500 people, so most studies are 35 people, right? One year or not, two, three months. And the numbers will be coming out in two months. They'll be on medical. And you'll see, as opposed to mine is we made up for all the disengagement in six days. We got them back to where they were before COVID. But the best part is every month after that, any increase that I never spoke to them again, because their meeting maker change. Yes, right? Yes. And then we did all this by changing their biochemistry, not through drugs, you know, even in event. What they found is when, when people like they've done this test on Tom Brady, they've done it on the Tampa Bay Lightning, who've won multiple times in the NHL hockey championships. And what they found is they put a monitor on me. 70,000, 65,000 more device. And at every break, they came and took my saliva to find because you can feel your tick or hormones out of that. And they took my blood and they're monitoring minute by minute, 12 hours a day on stage. It is for three years. The end of it, there was a pattern that's just so clear and they call it championship biochemistry. You'll be interested in this in what you're doing. What happens when Tom Brady is down in the fourth quarter by 10 points with four minutes, one of her to play, if you remember that game, he comes back to win. How does he do it? Here's what he does. This happens in my body every time I get on stage. Testosterone surges. Now testosterone produces focus, power intensity, and it enhances your memory massively. If I said to you, were you on 9 11? Yeah, I remember. Most people know where they were sitting with you. If I say were you on 8 11? Because information without emotion is barely retained. But when you have testosterone, it drives. That's why a year later, they still had it. But normally with testosterone, you get the stress hormone cortisol. In Tom's case, my case, the Tampa Bay ice case, this championship biochemistry, the cortisol drops off the cliff. So all you have is power and focus. So you all Tony, aren't you lucky you have this. The best part is then they measured my audience. Vendoring COVID, they measured people in different parts of the world who in their homes, experiencing it digitally. And it looks like you know, you're neurons are right. Look at somebody, maybe they're paddling and if you're really connected, you kind of feel that unconsciously in your body. Well, it looks like mirror neurons. We look like music. What they all surge with me and their cortisol drops off the cliff. I go, we go to the firewalk. They're in front of a fire, a 2000 degrees. And they might feel some feeling, but the testosterone is so strong. The cortisol so slow. So they storm across it. But more importantly, they retain it. So it's the biochemical changes that make it last. It's not just the intellect. I have two minute, two, three minutes left. So I'm going to get through the final two questions. Great. If that's cool. I could have you tell stories for as long as it takes, but I want to be respectful because I know you got another interview here afterwards. Before I get to the final two questions, you've got a summit coming up very soon. This is going to be coming out here in a couple of days, but you have time to rise summit.com. January 29 through 31st, it's a free event. It's virtual. And you're going to be giving them some incredible insights and strategies to help them rise in 2026 and beyond. Just what you're talking about with your six day in person events or your UPW walking on the fire. This is going to be a taste of that virtually. Well, you know, I created, I created during COVID because during COVID, all the stadiums in the world, it was used to be 15,000 people. And they go, you can put a hundred people in there. It's like, you're talking mass 20 feet away. Yeah. So then I tried to move to Vegas. They shut down Vegas, move to Texas. And I tried to do movie theaters because they let you have 10 people moving. They shut down the movie theaters. I built the studio 50 foot high ceilings, 20 foot I led screens, 0.67 highest resolution in the world, 50 feet around me. And then I called the founder and zoom Eric Yon, his friend of mine, I said, I can't just have a thousand people. I need 25,000. Anyway, we did the first one with like 400,000 people. And now I've done it for five straight years. We've had last year, I had a 1.3 million people for every country in the world that attended. And I didn't just do two hours. I did. Let's do three hours a day for three days in a row. And let's get in the best tools to grow up. What they really want, change their energy, find what's stopping them, give them the strategies, show them what they're doing in their relationships, in a compressed theory like, imagine like going to a movie with the movies your life and you're actively creating instead of possibly, but it's that enjoyable. And so we've done it every year. And we're going to do it again this year. So there's, as you said, there's no charge for what's up. It's not partially to be. It's totally free. If they go to time to rise summit.com, get yourself registered. And you can do it from your home or you can do it in your office. Think about it. There's some people you want to do it with because it's really fun. And by the end of those three days, instead of having a New Year's resolution, which people have already violated, you'll actually have a plan and a strategy and have momentum and there's no charge for that. That's powerful. And I've been to many of your events of, I think this is the six time I've interviewed you in 13 years of this podcast. Six times. And it'll be a 13 year anniversary, that week of time to rise summit.com of me starting the podcast. Wow. And so every, thank you every time it's every week for 13 years, I haven't missed a week. Wow. Well, that's awesome. Not the smartest, but I'm consistent. You know, it's like I got, I got the will to win. I get a repetition of the mother of skill, baby. It's it. Right. As an athlete, you know that. It's it. People think they do something once there's nothing for repetition to get you to master exactly exactly. So I have been around you. I've had you on the show six times. Now I've been to many of your events. I've been in masterminds with you. I've been around you for over, you know, a decade of this work that I've been into. But I met you originally, you don't remember, but I met you when I was 16 and I've told you this many times, but I met you the first time. I was 16 years old. I went to one of your big events that used to do in an arena. Donald Trump was actually speaking there, Larry King live, Pat Summon, all these like all stars were there. And you came up out of these stands into the audience and stood right next to me. You don't remember this moment, but I remembered it as one of those memorable moments in my life where my state changed just like Mr. Cobb for you. Yes. You didn't look at me, but I saw you looking around me and looking at everyone and the energy you brought in that moment is still with me 25 plus years later. And if anyone watching or listening right now feels like they need a new step change in their life, a new breakthrough, they're stuck. They're feeling anxious, they're feeling overwhelmed, whatever it might be. I'm telling you, and you want to go to the level. And you want to go to the level. You have to go to this event, time to rise summit.com. I'm telling you, it is a game changer. And I know we got a rep for those kind of course. And I take it every time. It's it. It was a massive moment for me as an inspiration and a mentor that I don't even know you are mentoring me, but you were mentoring me back then. And I hope everyone gets that experience with you through this event or one of your events in the future in person. My final question because I tell me to wrap it up now. I asked you before your definition of greatness many times. I'm going to read one of them for you. And then I have you adjusted. You said this the first time I had you on 12 years ago, 2014. This is anytime. You said back then you said greatness is somebody who just will not settle and finds a way to do, be, share and create in life what they want as opposed to fitting in. I'm curious if your definition of greatness has changed now almost over a decade later or if there was one message that you wish you could yell, scream or say loud enough that people would truly hear that if this was the only message that you could share. And you just like, ah, I don't want to regret not saying this enough. What is that message you want everyone to know? That's so many, but I think on its core, people don't understand that life is a journey and it's a story and it has predictable elements. And that the greatest story if you study mythology and religion around the world, the greatest story of all is always the hero's journey. And it's that step I mentioned earlier that we're being called to an adventure. It doesn't feel like a call. It feels like your life's ending. It feels like your house burned down. It feels like it's something something values gone. Your house, you lost your financial, lost your job. But if you try to refuse the call, it's still going to take. It's like Dorothy and the Wizard of Oz that tornado is going to take you anyway. So when I go proactively into it and what you'll end up doing is you'll enter a different world and you meet different friends and you'll have new mentors. And then you'll go through our deals and do battles. And but eventually if you keep going, you'll slay the dragon and you will become something more than you ever were before and then you get to come home as the hero in your own heart and your own soul, not an ego hero hero who knows they've conquered things and you have something to give. And so I think maybe the subset, the simple thought of that is that everything happens for a reason. There's a higher purpose in everything, but it's your job. My job to find it. It's like I believe in my soul that life is always happening for us, not to us, even though it looks like it's happening to us. Like COVID, for example, COVID looked like I can't do my work anymore. And then my seminars went from 10 or 15,000 people to a million people. And it's like all over the earth and you know, 193 countries simultaneously, right? It's like, but I had to find that was my job to find that. So and if you trust them, if you can have that core belief that it's like almost anybody's listening. And I ask you to have some time in your life where something happened. They were so painful, difficult, frustrating, whatever. It felt like it wiped you out and you'd never want to go through it again. But then you get five years later, 10 years later, you look back and go, I see the universe of God's perfection. That that made me so much stronger. That made me have more courage. And that made me care more, right? In my life, I've never not found one of those. Now, it's sometimes hard in the moment to find it. But I think that's the most important thing. The second thing I'd say is most people live a life when they talk about being stressed all the time. There's only one reason you're stressed. You're managing your circumstances instead of creating your life. Like we were not made to manage circumstances. We were created by something called a God called the universe, whatever your preference is, but no question something created us. And we're given the ability to create this house as a creation. Your life is a creation. Your two daughters are amazing creation between you and your wife and the universe are God. I just think the more we're in a creation mode, there's zero fear in creation. There's fear when you're trying to manage or hang on to something we're trying to maintain. When you're just trying to make a living, it's like designing a life is a different way of living. And it requires courage and requires faith. But you know what? I tell people, not religious faith, just faith. You were born with faith. If you're going to drive down a highway here and there's nothing but a little yellow line dividing you from people coming 65 miles an hour at you. And you know, every day in every city on earth, somebody falls asleep or is reading a text or is drunk and they come across and kill somebody in every city, every day, all over the earth. So how the hell do you drive down the street without fear? Because you use your faith because without it, you'd have to do what they did in COVID, living your house and not move and have no life. Yes. Right. And so courage does not mean you're not afraid. It means you're afraid, but you do it anyway. You can have courage if you can trust in a higher understanding that everything has higher purpose. And this isn't unfolding for me. And it's going to lead to something greater and that takes faith. But I found if you live enough life over and over again with that faith and with the drive to find it, you'll find those answers. Tony, thank you so much. Man, appreciate it. Appreciate it. Amazing. Congratulations. Once again, my wife and two daughters. Thank you. And I'm going to look to you in 2028. You're a video, you'll live this. I'm coming. You'll be there. Okay. You got very. Thanks. Thank you, buddy. Appreciate it, man. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly, exclusive bonus episodes with me personally, as well as add free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple podcasts. Share this with a friend on social media and leave us a review on Apple podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you. And it helps us figure out how we can support and serve you moving forward. And I want to remind you of no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.