Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for Ask Us Anything from the Do This, Not That podcast. We get questions in all week long. If you want to submit one, it's really easy. Just go to jschwedelson.com. There's a button that says podcast. another one that says ask us anything and we love questions we love work questions and we love ridiculous questions and we try to tackle one of each so let's get into it let's do the work question first we got a question from amanda from stamford connecticut you know what people don't know about stamford i've been there it's just north of new york city very very close amanda you probably know this but you know what's headquartered there is the wwe that's the the big wrestling company is headquartered right there it's the most boring no offense amanda little town, Stanford, Connecticut, and you would not expect, you know, where the real rumble and the cage matches and the undertaker and King Kong Bundy and Rowdy Rowdy Piper. Oh, I can go deep. Yes, I can on wrestling all comes from there. Amanda, what is your question though? Jay, how do we really understand if we are showing up in AI tools? We are a small team and we're trying to show our higher-ups that AI is really important? And how do we show them that we are or are not showing up? Okay. Well, I think in general, I would say the number one metric that every marketing team, business, consumer, big, small, whatever, is adding to their measurement toolkit, the thing that we're being measured against, is your AI visibility. This is the metric. And if you're not measuring this internally, AI visibility should be something that you are incorporating into your dashboards. I'm going to tell you how to do it. It's really not that hard. You don't need to have some sort of crazy, expensive, sophisticated tools. You don't need to be an AI expert. It's not that hard to be able to build this metric into your dashboard. And it is absolutely critical. First off, what you want to do is say, okay, what platforms do we really want to make sure that we're showing up on and you want to prioritize the big ones, right? ChatGPT and Google's AI overviews and Gemini and Claude perplexity. If you want to throw it in there and then what you want to do, and this is not hard. You want to create your priority queries right 10 to 30 questions that look like what your customers or potential customers actually ask You know, what is the best CRM for small agencies? What's the podcast marketing experts listen to in the HR category? What are the biggest athletic leisure discount sites to look at? Whatever. Come up with the 10 to 30 questions that are the most likely questions that your customers or prospects would ask. And you can even ask AI to find out what those questions are. Okay, then you want to look at, okay, when the results come back, what are the success signals that if we're in there or other brands are in there, they're doing well. And things like your brand being mentioned, your URLs being cited or linked. Like if you have a piece of content, is your content showing up as one of the answers? Basically, do you show up in the shortlist of recommended providers, recommended content, recommended offers? This is your AI visibility North Star. Now, you come up with all these questions and here's how you measure it. You don't just go to your regular chat GPT or AI overviews in Google or whatever because it's not going to work right because it knows too much about you. The simplest way to do this, and I'll give you a little more of a sophisticated way, you open up an AI assistant in an incognito browser. Very easy to do that. On Chrome, on the upper right-hand side, your browser, you click on that and you say open incognito browser. When you do that, it's basically opening up a version of your browser that doesn't have all of your history in it. Then you ask it those 10 to 30 priority questions that you came up with. Okay. And for each of the results, you mark down. Okay. On each platform, this is the date. Were we mentioned yes or no? Were we cited yes or no? Who else is mentioned? Maybe it's your competitors. You want to list them out. Is the mention positive or neutral or negative? And then you track all of this in a spreadsheet. You make some columns with the date and the platform and the question and all the different things. And now this becomes your AI visibility log. This will take you about 30 minutes once a week. Now, if you want to use some tools, there are free tools that are out there. I don't get paid by any of these companies. But these are free tools that if you want to make your AI visibility kind of scorecard, SEMrush has a great one. SEMrush, S-E-M-R-U-S-H, has something called their AI Search Visibility Checker. It is free. There's another really great one called HALL, H-A-L-L. The URL is usehall U And these tools do exactly what I just detailed They are an AI visibility checker Here the deal You want to get a promotion in your company or you want your small business to really crush it. If you come out with this very simple AI visibility internal dashboard that you are updating every single month, number one, people are going to think you're an AI expert. You're not. You're going to learn more about AI. Great. You're going to learn about what are the levers that you can pull and push to actually show up more. And that's the key thing. How do you show up more once you start doing this? Let's say you're not showing up. Here's the easiest things that you can do to show up the next time around. Number one, make sure you have FAQs on your site. Very simple FAQs. Frequently asked questions. But retool your FAQs so that way they're asking basic questions about your product. Is this pair of pants good for yoga? Yes, it is. Or what is the best pair of pants good for yoga? These are the best pair of pants good for yoga. What is the best HR tool for managing blah, blah, blah? This is the best HR tool for managing blah, blah. Make sure your FAQs actually are the ask and answer to those big questions. And then make sure all of your content on your site, all of your offers have a recent signal. That's what AI is looking for the most, all the different platforms. So it's the top 10 CRM tools updated February 2026, right? The 10 healthiest recipes, February, 2026, right? It's not this evergreen garbage that's out there. Adding recency signals to all of your content, to all of your offers, that is the number one driver of showing up more. But this AI visibility dashboard that you're creating is going to let you win the day. All right, let's get into the ridiculous portion of this podcast. We got questions in that are ridiculous. we got a question from jen from dallas texas i was just going through the dallas airport that is the biggest airport on the planet what is going on there i got on the train going from one gate or whatever to the other i went the wrong direction it took me 15 minutes and i had to hold on to the handlebar which i always think is disgusting because everyone's disgusting and so why am i telling that i don't know anyway jen what is your question jay we need the update. What trash TV are you watching right now? All right. Big question. First off, of course, I'm watching Love is Blind season 10. All right. Love is Blind is a fantastic show. At the end of every Love is Blind season, it was Nick Lachey, Vanessa Lachey, and they can't see each other. And people are dating get engaged with this wall in between them If you have never seen it you a big nerd You should watch it At the end of every Love is Blind season I like that it I not watching this show again This is terrible They go to the altar They ruin people lives They embarrass families. I can't be a part of this. And then here I am back watching it again. Now, the problem is I just found out that one of the dudes that's on the show this season is a bad, bad, bad, bad guy. Like once it came out that he was on, all these women are coming out and saying he did really really bad stuff like like really bad stuff so now i'm like oh no we need this guy off the show i'm only like two episodes in i don't know what they do i don't think they get rid of him but bad dude on the show great great show the other thing i just tried to watch which was terrible it's a must miss is the movie on netflix called the rip with ben affleck and matt damon you know it's this like money heist movie thing whatever and generally like almost every movie Ben Affleck and Matt Damon are in. I mean, Good Will Hunting, top 10 movie of all time. So many great movies. The Town, Born Identity, all of it, right? This movie stinks. Like, it's horrendous. I had to turn it off halfway through. I didn't care what happened. It was terrible. Don't watch it. What else is going on in TV watching? The thing I'm looking forward to in about two weeks on February 25th, you know what's coming out? This is going to be absolutely amazing. It is the Scrubs revival. The TV show Scrubs is coming out. It's got all the same people backing Zach Braff and Donald Faison, all the people. I'm excited for this. It's going to be on ABC February 25th. So that's what's going on. Hey, listen, go to jschwedelson.com. Let's work together. Let's do stuff. And share the podcast. Leave a review. I don't know. Have a great day. Peace out. Wait, the party is not over. Go to jayschwedelson.com because I want to do stuff with you. I want to partner with you. When you click on the button partner with Jay, you let me know what you got going on. Work with my agency, work with me directly, get access to all of my free resources at jayschwedelson.com. And I got a book coming out this April. It's called Stupider People Have Done It. And all of the net proceeds are going to the V Foundation for Cancer Research. Go on Amazon, buy stupider people have done it. That way you can help kick cancer's butt with me. And if this podcast wasn't the worst podcast you've ever listened to, it might've been, leave it a review, follow the show. You are awesome. Go out there and crush it.
