Mentioned On
Episode Mentions
Spike's Car Radio · May 20, 2026
Swatch & Audemars Piguet Just Caused Global CARNAGE
“Independent BMW tuner acquired by BMW to create distinct luxury brand with custom body panels and performance”
Swatch Audemars Piguet Collaboration Retail ChaosGuntherworks F26 Hypercar Development and PerformanceBMW Alpina Luxury Brand Repositioning Strategy
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The Smoking Tire · Apr 2, 2026
Brett Berk
“Discussed as BMW-owned tuner focusing on high-speed comfort; reliability concerns with base BMW platforms”
Luxury automotive market segmentation and billionaire targetingIncome inequality's impact on automotive enthusiast cultureNaturally aspirated engine preservation in electrified market
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