Episode Mentions
Do This, NOT That: Marketing Tips with Jay Schwedelson · May 14, 2026
Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507
“Guest's employer; provides call tracking, conversational AI, and attribution solutions for 220,000+ customers across multiple channels”
Multi-touch attribution modelsLast-touch attribution limitationsConversational AI for customer insights
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