Mentioned On
Episode Mentions
Acquired · Apr 13, 2026
Ferrari
“Current owner of Formula One; Ferrari's F1 participation generates $100M+ annual sponsorship revenue”
Luxury Brand Strategy and PositioningVertical Integration in ManufacturingScarcity Economics and Production Caps
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Spike's Car Radio · Mar 25, 2026
F1, Ford’s Future, and the Pope’s Explorer w/ Ford CEO Jim Farley
“Formula One owner credited with 'Drive to Survive' series driving mainstream viewership and demographic expansion”
Formula One partnership strategy and technology transferEV market adoption rates and regional variations (US 5%, Europe 25%, China 16% global)Chinese automotive industry export dominance and localization strategy
View AnalysisAcquired · Mar 2, 2026
Formula 1
“Acquired Formula 1 in 2017 for $8 billion and transformed it into a $25 billion entertainment empire”
Sports league consolidation and power dynamicsMedia rights valuation and negotiation strategiesGlobal sports marketing and audience development
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