Mentioned On
Episode Mentions
How I Built This with Guy Raz · Apr 27, 2026
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
“Inspiration for the brothers; two-founder juice brand that demonstrated lifestyle brand potential and entrepreneurial success”
Bootstrap Financing and Self-Funding StrategyBrand Identity and Lifestyle PositioningRetail Store Operations and Real Estate Strategy
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