Mentioned On
Episode Mentions
The Dave Gerhardt Show (from Exit Five) · Apr 23, 2026
Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think
“Megan Leaders is CMO; company secures software supply chain by protecting against malware in open-source code”
CMO role definition and career strategyAttribution modeling and multi-touch measurementPaid media effectiveness and ROI skepticism
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