Mentioned On
Episode Mentions
The Home Service Expert Podcast · Jun 10, 2026
Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone
“$100M home improvement company where Senya worked as VP of Marketing; achieved 45% lead set rate and 50% demo close rate”
Trust and reputation as primary purchase drivers in home servicesPersonal branding and founder visibility in marketingTV and CTV attribution modeling and measurement
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