Chief Change Officer

#421 Kevin Eikenberry: Leading on Purpose, Not by Default — Part One

26 min
Jul 6, 202510 months ago
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Summary

Kevin Eikenberry, founder of the Kevin Eikenberry Group and prolific leadership author, discusses his journey from farm life to becoming a top leadership thinker. He introduces his latest book 'Flexible Leadership,' which addresses leading through uncertainty while emphasizing that fundamental human dynamics and leadership principles remain constant despite changing contexts and technologies.

Insights
  • Farm upbringing taught Eikenberry about priorities and systems thinking—lessons that directly apply to human systems and organizational leadership decades later
  • Not everything changes during organizational transformation; identifying what stays the same reduces anxiety and increases clarity for teams navigating change
  • Leadership fundamentals (values, influence, human behavior, group dynamics) are timeless, while context and tools evolve—leaders must distinguish between the two
  • Early entrepreneurial success can mask long-term business vulnerabilities; relying on existing client work delays necessary marketing and business development
  • The best leadership books are evergreen, grounded in real client experience, and designed to stand the test of time rather than chase current trends
Trends
Shift from rigid leadership styles to flexible, context-aware approaches as organizational complexity increasesGrowing recognition that human nature and team dynamics remain constant despite technological and workplace transformationLeadership thought leadership increasingly emphasizes distinguishing between what's changing (context, tools) and what's not (human behavior, values)Remote and distributed work normalizing the need for leaders to think 'leadership first, location second'Evergreen leadership frameworks gaining preference over trend-chasing content in professional development publishingUncertainty and disruption becoming permanent features of organizational life, requiring adaptive rather than prescriptive leadership modelsFarm-to-corporate career trajectories and systems thinking from non-traditional backgrounds influencing modern leadership philosophy
Topics
Flexible Leadership frameworks and adaptive leadership stylesLeading through uncertainty and organizational changeRemote and distributed team leadershipHuman behavior and group dynamics in organizationsLeadership priorities and systems thinkingEntrepreneurship and business development for service-based firmsLeadership fundamentals vs. contextual adaptationChange management and organizational transformationPersonal leadership development and self-awarenessLong-distance and distributed team dynamicsMarketing and business strategy for thought leadersEvergreen vs. timely content in professional publishingTeam dynamics and human nature in leadershipValues-based leadershipInfluence and persuasion in organizational settings
Companies
Chevron
Eikenberry worked in sales and marketing in Chevron's fertilizer business before transitioning to training and develo...
Kevin Eikenberry Group
Eikenberry's leadership consulting and training firm founded after leaving corporate America, focused on leadership d...
Purdue University
Eikenberry studied agriculture at Purdue, where he learned systems thinking that later applied to understanding human...
People
Kevin Eikenberry
Founder of Kevin Eikenberry Group, prolific leadership author with 30+ years of leadership experience, expert on flex...
Vizhen Chen
Host of Chief Change Officer podcast, interviewer exploring Eikenberry's leadership philosophy and book on flexible l...
Wang Termel
Colleague of Eikenberry who previously appeared on Chief Change Officer podcast to discuss remote leadership and long...
Quotes
"If there were no change, we wouldn't need leaders. Now, we might still need managers, but we wouldn't need leaders. Because leadership at the end of the day is about reaching valuable outcomes, which means that we're moving to a place that we aren't currently."
Kevin Eikenberry
"Everything seems to be changing. Yet the most important things aren't changing at all."
Kevin EikenberryIntroduction of Flexible Leadership book
"You can't just do the work because if you're not always marketing, you're going to have these cycles where you've got a lot of work and then no work, you really don't want that. You want something a lot more consistent and a lot more sustainable."
Kevin Eikenberry
"We want to develop you to the point where you don't need to rely on us as a crutch or in any sort of way has always been our approach."
Kevin Eikenberry
"Think leadership first, location second. Most people want to flip that around and say, oh my gosh, it's all different. Nope, it's leadership. And then the nuances that are important based on the fact that we're not in the same place matter a lot."
Kevin Eikenberry
Full Transcript
Hi everyone, welcome to a show Chief Change Officer. I'm Vizchen, your ambitious human host. Our show is a modernist humility for change, for aggressive, in organizational and human transformation from around the world. Kevin Aegemary didn't take the usual road into leadership. He started on a farm in Michigan, feeding hawks, pulling fertilizer, and learning the basics of discipline and responsibility before he ever set foot in a corporate office. Today, he is the founder of the Kevin Aegemary Group and one of the top leadership thinkers in the US. He is the author of Remarkable Leadership from Bot to Boss, the long-distance leader, the long-distance teammate, the long-distance team, and his newest book, Flexible Leadership. In the two-part series, we talk about Flexible Leadership. Why rigid styles backfire? How human nature stays the same, even when the technology and tools change. And what it really takes to lead when the old playbooks don't fit anymore. Let's jump right in. Vince, thanks for having me. Glad to be here. I'm feeling like I'm catching up with an old friend. I've heard your name many, many times, from your colleague, Wang Termel, who joined me last year to talk about Reboat Leadership. Today, we are taking a different angle, which is Flexible Leadership. That is the title of your latest book. I've got plenty of questions about flexibility, about being a flexor, and what all that really means in the workplace. But before we get into the book, I want to start with you. You're not just the author of this book and many books. You've told leadership for over 30 years. Yet, you studied agriculture originally. So what really interests me is how you've led your own life, your own career journey. That's leadership too, right? And I think it's just as meaningful. So let's begin there. Tell us a bit about yourself, who you are, how your journey started, and then we'll dig deeper into your story and the book as we go. I've been leading others for a long time, helping others learn how to be more effective leaders for a long time. But something that people may not know, or unless they come to know me over time, is that I grew up on a farm, and it actually has a huge impact on who I am. Because it helped me understand a lot of things about cause and effect. It helped me understand a lot about business. It helped me because I had the chance to be not that much younger than my parents really grow up with them and my dad had me very involved with stuff that are much younger, aged in most would have the chance to be. So my kidhood, especially having it be on a farm and in a farm business, that's had a huge impact on my who I am. What kind of farm was it? If you don't mind sharing a bit about those early childhood memories. We don't have the time for all the memories, but I will tell you that yeah, we had catch crops of a variety of them over the years and we raised hogs. One of the things that I think that you learn if you raise livestock is that you might have a lot of things going on. And you might on farm in certain seasons, there's a tremendous amount of activity and work and things that have to be done on the timely basis. But you never, you can't ever forget the most important thing, which is you have to tend the animals. You have to feed them in our case twice a day. And I think I learned a really important lesson early about being clear about priorities, that there can be a lot of things that you need to be doing and they're super important to be doing, but some things that must override them all because if you mess that up, everything else will fall away. Is that why you chose to study agriculture in college? Will you dreaming of running a farm after graduation? At least, back then. Yeah, there's no question that my farm background led to me to me, led to me studying agriculture at Purdue. And there was a time when I thought that I might go back home and be involved in not just our farming operation, but a related agricultural business. The world didn't work out that way, and that's fine. But yes, there was no question that when I left for Purdue, that was a big part of the plan. And people have often asked, how do you get to doing what you're doing now, Kevin, when what you started out studying was agriculture. And I said, I went to school to learn about systems, biological and mechanical systems, and now what I work on are human systems. And so, I don't think it's actually, I think, my degree and my time at Purdue serve me extremely well in a variety of ways, including in the classroom, even though people might not necessarily make that time immediately. You didn't pursue agriculture as a career, despite your degree and upbringing. But at a young age, you also hadn't yet stepped into leadership training or coaching. So, what was thriving you then as you were building your early career? You actually started in sales and marketing. What's the story behind that? Yeah, so I actually was still an agriculture and I was in sales and marketing in the fertilizer business. And while I was at Chevron, I was very large organization in that part of the business, doing sales and marketing. I found myself with opportunities. I was asked to and took opportunities to do some training of customers for customers, sales training for customers. And as is often the case in organizations, once you do something and you do it well-ish, you might get other chances to do it, especially if you raise your hand. And so, that sort of happened. And I started finding myself getting the chance to facilitate things and to be involved in training. And so, I moved myself in the direction of that to get myself into the training and development group at Chevron. Took some coursework, some master's coursework and adult learning and that sort of stuff. And it's during that time. I went to work for Chevron without the intent of being there forever. My goal was to start a company. Of course, that is what I ended up doing and what I discovered over that several years was that doing the work of training and speaking and developing others was really what I was put on the planet to do. And so, after about eight years in corporate America, I left to start my company. You mentioned earlier how you raised animals and livestock to need market need. Now with people is a completely different system. Much more complex when it comes to psychology, politics and behavior. We'll dive into that later when we talk about your book. But sinking back to your early career, you eventually build your own leadership practice. And now, thirty years later, you've had huge success. Multiple books, trainings and a strong reputation. Your dream came true. But if you sink back to the beginning, how did you learn your very first client? Entrepreneurship is never easy, especially in leadership training, where there's a lot of competition. I'm curious about those early days. How did you get started? I would say no one should do the way I did it because I didn't do it well. I, first of all, when I started a long time ago, there weren't near as many what you would for that whole genre of coach. That didn't really exist. But there were certainly plenty of people that had gone out to do the kinds of things that I was doing. The first clients were all internal Chevron clients. So I left the company and I was working at the corporate level. Then I was doing a number of projects for other parts, operating units, business units in the organization. And when I let them know that I was leaving, they asked me what I was doing, I told them when I was going to do it, and they said we don't really want your replacement, we really want you. And so I actually left with a bunch of work, which was great in the short term, but wasn't necessarily great in the long term because it got me, first of all, it made the exit very easy in reality. But it postponed my need to really think about how do I market myself behind those clients. And that's I think something that I've advised many folks over the US sense that you can't just do the work. You want to just do the work because that's why you started to do it, but you can't just do the work because if you're not always marketing, you're going to have these, you're going to have these cycles where you've got a lot of work and you know where a lot of work, no work, you really don't want that. You want something a lot more consistent and a lot more sustainable. So that that was a life lesson, a business lesson that I suppose I knew back here, but that I learned much later than I might have learned when you first start like many do. Yeah, we certainly had cycles and it was always my goal to get people to the point where they didn't need us. In other words, to work ourselves out of a job that we were then doing the work we were supposed to be doing if we were getting to the point where we weren't necessarily needed. And that's been sort of one of our core competencies and kind of core beliefs is that we want to people to become self-sufficient and not just to simply rely on us for the long haul, which strategically has led to times where like how do I, how do we get a new piece of business somewhere else in that company or whatever, but fundamentally the approach of we want to develop you to the point where you don't need to rely on us as a crutch or in any sort of way has always been our approach. Let's move on to your boat, flexible leadership. Last year, your colleague, Wang Termel, taught with me about remote leadership and for all this reason, the timing made sense. Although as he explained, much of that work was actually developed even before COVID and he couldn't have predicted how relevant it would become. Now today, you are focusing on flexible leadership. Is this boat a second or third evolution of something you've developed earlier? Can you walk us through the story behind this boat? Why now and how it came to life? Sure. First of all, to stay on the marketing mode for just a second, you're right. One of the best things that you can do, I've often said, the best business card in the world is a book that cuts your name on it. It doesn't necessarily mean you're smart, but it means people think you are. It's a part of our business strategy and for me as a thought leader to be writing. And I write probably equivalent of a couple of books a year just on our blog and another for other people. But yes, there was the need for me to write a business reason to write another book, but that doesn't answer the question about this book and necessarily why this book at this time. It isn't necessarily. In some ways, it's a culmination of everything I've written to this point. And yet, it's not a sequel. It's not directly connected to anything I've written for. In fact, I think it has some ideas in it that no one is quite elucidated in the way that I've done. And so I'm super excited about this book. I believe since it's the best work I've done and I think hopefully can be the most impactful work I've done because I believe since it's the best work I've done and I think hopefully can be the most impactful work I've done because the subtitle of the book says, navigate uncertainty and lead with confidence. And certainly we're in a world that's more uncertain than ever. And so it's super important for us to think about that and acknowledge that. And if the world is changing and uncertain, that means that we likely need to do something different as those things change. And I'm trying to give people a playbook to think a little bit differently about what they need to do to lead in and through that uncertainty. When you are getting ready to publish in your book, do you focus more on creating something evergreen or do you sometimes take a more opportunistic approach based on current trends? For example, right now everyone is talking about AI. But given how quickly AI technology evolves, writing a book about it might not be the smartest long term move. If someone prebishes a book about AI today, it might feel timey, but could quickly become outdated. On the other hand, your work on leadership change and uncertainty, those are much more evergreen themes. So when you plan for a new book, do you think more in terms of, hey, this is my vision for the next three to five years. This is what my clients and all this need to be ready for. For do you sometimes let the urgency of the moment guide you? So that's a really good question. I think if you go back and you look at the fact that we wrote the longest since later in 2018, you'd say they were really smart because they didn't know how we are. Here comes COVID. And yet we wrote that we wrote that on because we knew that the trend of more people working away from each other more of the time was real. And we wrote it because we had a bunch of experience in helping clients with those things. We want to write, I want to write from things that we know work. We have relevant experience working with clients on. And as a business owner and leader myself, I'm always trying to make sure that what I'm sharing is relevant and is based on what I'm trying to accomplish myself as well. Our approach has always, we're thinking about what we think that friends might be. And so after the long business leader came a couple of other books in a series about long distance. That was maybe you could say at some level opportunistic. And yet we felt like it had a level of evergreen to it. And I think that's correct. But we've always been careful to write. And I've tried to be very careful to write in ways that are timeless rather than evergreen to use your word rather than timely specifically. I happen to believe this new book is very timely, but I will also stand the test of time. I think so. Honestly, when I started my podcast about a year ago, I couldn't predict everything about the future. But one thing I knew for sure 200%. Change, both as a concept and the action is constant. We live with change, uncertainty and disruption every day. That's actually why I feel you are a perfect fit for this show. Change in self is changing. And it never ends. Some people might ask if I launched the show up opportunistically because of all the current disruptions. Climate change, AI technology, workplace, shifts and so on. But no, I see change as evergreen. That's why it shows this theme in this title. As long as I'm healthy and as long as technology give us the tools to connect. I plan to keep this show going for a long time because change will never go out of style. Yeah, that's 100%. In fact, I would say that if there were no change, we wouldn't need leaders. Now, we might still need managers, but we wouldn't need leaders. Because leadership at the end of the day is about reaching valuable outcomes, which means that we're moving to a place that we aren't currently. So whether the change is external or not, right, even if there were less external change, unless your situation as a leader was perfect, your team was doing everything that they could possibly do. And you're reaching every possible goal and outcome that you have in mind, there's still leadership. And since that's not going to happen, right, there's always the need for leadership to move us closer and moving toward to set that objective and to keep doing the things it takes to move towards it. And that's not even thinking about all of the other external changes that we know are a big part of what we're about. Yeah, I know there's any question that change is a, it isn't omnipresent and ever probably more important piece of our role as a leader and therefore makes your show so useful to leaders around the world. Thank you, thank you, Kevin, for your acknowledgement. Before we dive into the content of the book, I have one more question. Earlier, you mentioned that between you and your co-authors, you have around 20 books. I started imagining a portfolio of books or maybe even like a puzzle made of 20 pieces. This latest one, flexible leadership, includes elements from earlier works. I'm curious, how does this one fit into the bigger picture? Is it like building on top of a foundation, you've already laid, or is it more like a complimentary piece that feels adept? I'm trying to visualize it because for someone who's already followed your work, your fans, your audience, your clients, your colleagues, when they see a new book from you, they'll probably wonder how does this fit into everything else that's learned from you. So I'd love to hear your perspective. Yeah, I would say that it is more three-dimensional than a flat jigsaw puzzle. And secondly, I would say that it, I don't think I can write new things that aren't connected to in some way what I already know about leadership and many cases written about. And so there's no doubt that there's connective tissue to other stuff I've written. And yet, as I said earlier, it does completely stand on its own. You certainly don't have to have read anything else I've written to have it make sense. There are a few, there are a few places where I tie back to things that I've written or said in other books, but it really is, it does set on its on its own. And it's defining a new way to think about leadership that as I said earlier, I don't think has been quite described in the way that I'm describing it here. And I know that's a bold statement given all that's been written about leadership over the years. Much ever written by people that I know and value rights. It's, it is the evolution of my thinking to this point. It's the evolution of my observations about leadership and it's the evolution of my own leadership practice put into a format that people can use, I hope, practically. Whenever a guest sends me de bo, I always make sure to at least skim through it carefully. I read pretty fast, so while I might not promise to study every page in detail, I make sure to get a strong sense of the work. Now looking at your book right here, there's one sentence from the introduction that really caught my eye. Let me read it out loud. Everything seems to be changing. Yet the most important things aren't changing at all. The worst aren't changing at all or written in italics. So my immediate question to you is, what are those most important things that aren't changing? I mean, I answer that but I want to say something else that's really important about change in general and that is so often when we're leading a change or even thinking about change, we say, oh my gosh, everything is different. And the reality is it's almost never all different. And in fact, we make, we make the change efforts harder when we only talk about what's changing and don't talk about what's the same. So the first thing I think is an important point is that so we're we're introducing a new process in our organization. And one of the most important things we can do is say, okay, there's 12 parts of the, there are 12 steps in this process and we are drastically changing four of them. But everybody, eight of these steps aren't changing. And so we lower the anxiety level and we raise the clarity level simply by doing that and reminding people that not everything's changing. So there's an underlying truth there that is inside of that statement, but do you point directly? People have been leading other humans or centuries. And while context is changing, which is a big part of the site, the idea of this book, while context is changing, when I started leading 30 years ago, I did have a fax machine. I didn't have email yet quite and I didn't have a website and there weren't podcasts and we could go on and on and we can have the phones that we have now all that stuff. But what was the same as now is that teams behave in certain ways based on team dynamics and human beings are still human beings. Amazing, wonderful, remarkable, and messy. And all of that is still true. We'll continue to be true. And there are truths about leading. There are truths about influencing. There are truths about human behavior and group dynamics that aren't changing. And so when we try to say everything's changing, we are missing the boat and losing sight of the foundational stuff. Your values as a leader are likely not changing. And those most important things you and Wayne talked about the long distance leader. And in that book we say rule number one is think leadership first, location second, and most people want to flip that around. And say, oh my gosh, it's all different. Nope, it's leadership. And then the nuances that are important based on the fact that we're not in the same place matter a lot. We got to start by what's not changing and probably not going to change. Certainly not in my lifetime. That's where we'll pause today. Kevin walked us through how growing up on a form shaped his views on priorities systems and early career growth. In part two, we dig into the hard of flexible leadership. How intention, context, and personal flexors can change the way you lead, work, and connect. That's coming up next. See you there. Thank you so much for joining us today. If you like what you heard, don't forget, subscribe to a show, leave us top rated reviews, check out our website, and follow me on social media. I'm Vils Chen, your ambitious human host. Until next time, take care.