The Morgan Stewart Show

Trust That You Can Execute w/ Khloé Kardashian

48 min
Apr 8, 202611 days ago
Listen to Episode
Summary

Khloé Kardashian joins Morgan Stewart to discuss her morning routine, parenting philosophy, business ventures, and 20-year journey on reality television. The conversation covers her evolution from early endorsement deals to founding Good American, her approach to balancing family and career, and lessons learned from business failures like closing Dash boutiques.

Insights
  • Successful entrepreneurs benefit from surrounding themselves with people smarter than them and remaining transparent about knowledge gaps rather than pretending expertise
  • Physical fitness and structured morning routines serve as foundational tools for mental clarity and emotional regulation, particularly for high-stress lifestyles
  • Authenticity in business requires evolving from opportunistic early-career decisions to values-aligned ventures that reflect personal beliefs and long-term vision
  • Maintaining close family relationships while building individual careers requires intentional boundary-setting and accepting that different life seasons demand different priorities
  • Personal appearance changes resulting from access to resources can create unexpected insecurity despite external success, as they may feel less authentic to one's core identity
Trends
Celebrity founders increasingly prioritize size-inclusive and ethically-conscious product lines as core business differentiators rather than afterthoughtsLong-form reality television is evolving toward more bounded filming schedules and explicit fourth-wall breaks to accommodate founders' other business venturesWealth and access to cosmetic procedures paradoxically increase appearance-related insecurity among public figures who built confidence on personality-driven appealParental boundary-setting around children's media exposure and celebrity status awareness is becoming a deliberate parenting strategy among high-profile familiesBusiness mentorship models emphasize asking clarifying questions and admitting knowledge gaps as strength rather than weakness in executive decision-makingMorning routine optimization and wellness practices are becoming competitive differentiators and personal branding elements for entrepreneursMulti-generational family businesses benefit from documented institutional knowledge transfer through long-form media partnerships
Topics
Morning Routine Optimization and Gratitude PracticesParenting Philosophy and Work-Life BalanceSize-Inclusive Fashion and Good American LaunchReality Television Evolution and Boundary-SettingBusiness Failure and Retail Closure (Dash Boutiques)Fitness and Strength Training as Mental Health ToolFamily Dynamics and Emotional Support SystemsCelebrity Endorsement Ethics and Brand AlignmentExecutive Decision-Making and Confidence BuildingAppearance Insecurity and Authenticity in Public LifeSnacking Industry Entry (Cloud Popcorn)Keeping Up with the Kardashians Legacy and ImpactMentor Relationships and Learning from MistakesChildren's Awareness of Parental FameGenerational Parenting Style Evolution
Companies
Good American
Khloé's flagship fashion business launched in 2014 focused on size-inclusive denim and apparel; described as her firs...
Dash
Boutique clothing store co-founded by Khloé and Kourtney Kardashian in 2004-2005; closed in 2018 due to operational l...
Cloud
Khloé's snacking company featuring popcorn products; described as family's first venture into the snacking division
Skims
Kim Kardashian's shapewear and apparel brand mentioned as comparison point for family business success
818 Tequila
Kendall Jenner's spirits brand mentioned as comparison point for family business ventures
E! Entertainment Television
Network that aired Keeping Up with the Kardashians for 20 seasons and multiple spinoffs; initially offered show as fi...
Sirius XM
Production partner for The Morgan Stewart Show; credited as producer in episode credits
MTV
Network where Khloé received early paid endorsement opportunity wearing Coogee clothing on MTV Cribs
Shark Tank
Reality business competition show where Damon John, a business mentor to Khloé, appeared as investor
People
Khloé Kardashian
Guest discussing 20-year reality TV career, business ventures, parenting, and personal growth journey
Morgan Stewart
Host conducting interview about pop culture, fashion, and personal life topics
Kris Jenner
Khloé's mother; discussed as parenting influence, business mentor, and relationship manager who connected family to R...
Kim Kardashian
Khloé's sister; mentioned as primary emotional support, business inspiration, and co-founder of early ventures
Kourtney Kardashian
Khloé's sister and co-founder of Dash boutique; featured in spinoff Kourtney and Khloé Take Miami
Kylie Jenner
Khloé's sister; mentioned as good judge of character and level-headed family member
Kendall Jenner
Khloé's sister; praised for realistic outlook and character judgment; grew up with cameras from age 7-8
Ryan Seacrest
Connected to Kris Jenner; instrumental in pitching and developing Keeping Up with the Kardashians concept
Damon John
Business mentor and friend who influenced Khloé's early entrepreneurial thinking and business philosophy
Malika Haqq
Khloé's best friend since age 15; described as day-one ride-or-die who survived reality TV fame
Khadijah James
Khloé's best friend since age 15; twin birthday celebrant; maintained friendship through 20+ years of fame
True Thompson
Khloé's 7-year-old daughter (turning 8); discussed regarding awareness of mother's fame and parenting approach
Tatum Thompson
Khloé's child; mentioned in morning routine and parenting discussion
Tristan Thompson
Father of Khloé's children; referenced regarding parenting partnership and family stability
Jordan Woods
Khloé's husband; shares birthday with Kim Kardashian; described as level-headed and providing good advice
Quotes
"I start a day with gratitude because I feel like it ripple affects the rest of your day. And when I miss that 30 minute window, my day, I am like stressing."
Khloé KardashianEarly in episode
"I want to be strong. And I want to show my kids. I love being active. I just love doing things. And I think I was always really athletic and active even when I was heavier."
Khloé KardashianFitness discussion
"What you don't know, you don't know. And as a businesswoman, as a founder, what is something that you feel like when you're in a room full of people that you make sure to vocalize?"
Khloé KardashianBusiness advice section
"They know that you can execute. That's why you're all there. Like they know that. I can execute. Yes. Am I executing right now? You're fucking crushing it."
Khloé KardashianBusiness confidence discussion
"I don't want to let everyone down. But it was my first time, the family's first time in the snacking world. No one has done a snack. So I was so scared."
Khloé KardashianCloud popcorn launch discussion
Full Transcript
This is like a legitimate, this is not a podcast. This is a talk show. This is legitimate because of you. What do you mean? This is all because of you. These lights are because of you, thank God. Oh no, I had to bring them after our talk. I was like, are you okay? And I love you all, come on, but the lights are coming. The, guys, the lights, we need these lights all the time. Hey everyone, I'm Morgan Stewart and welcome to The Morgan Stewart Show. I'm gonna be talking about pop culture, fashion, my personal life, and just a warning, I will be giving my opinions on everything. and those opinions are subject to change, okay? Now, let's get into it. Okay, so first of all, I just want to say thank you so much for coming. Thank you. I'm so happy to be here. I'm so happy here and I have to say, I obviously had this thought yesterday, but when we launched Nightly Pop and now launching this show, I called you for Nightly Pop. I don't even remember if I DM'd you or someone got in touch with you or what happened. I actually don't remember how it happened. How? And I was like, we've never had a meal alone, which we've discussed, which is crazy. Which is so weird. So weird. We've never, like, I don't even know what, okay, moving on. I don't even know what she orders. And I'm like, we've never hung out, but you showed up, you showed up alone, drove yourself, did the cold open at the E building. This wasn't even, I think people assume that was like an E favor, like the execs got touched and you just showed up and now here you are again. So I wanted to say like, thank you so much. You're obviously like my good luck charm because that was successful and I'm hoping this will be successful. Well, it will be. Remember the power of her tongue. So it will be. It will be. It will be. But I don't know what it is about you. I've always just been such a cheerleader for you. Like I genuinely just like adore you. And I think like the highest of you. And I'm so, I don't mean this in a, sometimes I know it can sound condescending, but like, I'm so proud of you. And I love it. No. And I, and Nightly Pop, you're like, I've told you on my podcast, you're made for all of that. Thank you. And I love it. And this, you're made for. This is your fucking jam. You guys also shout out, the reason this set looks like this is because of Khloe Kardashian. So we just want to like clap out loud. Like I need some sound effects on that. She brings the fucking light. Is this my camera? She brings the light literally. Okay, so I'm really happy you're here. Should we get into some like hard hitting questions? Yeah, let's do whatever you want. I did some journalism work last night. Fucking love it. And then it took me back and I was like, before I knew you, I've known you. And then I knew you. It's just been a long time. So we're going to start out. Barbara Walters. Barbara Walton. Let's do it. What did we say? Okay. First and foremost, this is tough. Okay. What time did you wake up this morning? I woke up at 4.45 this morning. I did. Okay. And then tell me about your morning routine. So you wake up. Do you do the gym? Did you do the gym today? I didn't. I didn't do the gym today, but I woke up 4.45. My alarm was set for five. So I was annoyed I woke up earlier, but I didn't sleep well last night, but it's fine. It's fine. And then woke up. Okay. What's the morning routine like? So when I first get up, obviously brush my teeth that whole thing. Yeah, yeah, yeah. Okay. Then I like about 30 minutes alone. I have a cup of coffee and I pray and I just set my tone for the day. And it's about just being grateful. I'm always, I start a day with gratitude because I feel like it ripple affects the rest of your day. And when I miss that 30 minute window, my day, I am like stressing. Yeah, it's just not the same day. So I always try to pray and I just like talk out loud. It's not a real structured prayer. And then I start the kids' breakfast. I make their lunches for school. I do the snacks for the day and I do all that. And I like the house just being quiet. I play like jazz music and it's just like a vibe. And I like set the tone for the whole day. And then at 6.30, I wake True Up. She starts her breakfast. Tatum wakes up at seven. Oh my God. And then we just, the day just snowballs out from there. I feel calmer even hearing about that morning. But it's how you, the energy you put into it. Like, sure. Cause we're going to be like, that's not realistic. Yes. Do I have days that I've overslept or I don't want to do it? Right. Or I'm just, I woke up in a bad mood. Yes. But I would say the majority of my days are like this because I create that energy. And you need order, right? You need order to feel good. Like if you need things to be organized, you need things to be in a set way, otherwise you feel discombobulated. 100%. What's the latest you wake up usually? If I, like on the weekends, I don't set my alarm, it's still by like 6.30, I'll wake up naturally. If not earlier. Do you know what that means? That means you're a real famous person. Only very real famous people can naturally wake up at that time. I'm like, it's very difficult for me to wake up in the morning. Oh, I think it's insane. I wish I could sleep in. I'm like, why the fuck are you awake? No one else is awake. Go to sleep. And it drives me nuts. But it's just my body clock. Okay. And then how many days, I'm fascinated with people's morning routines. How many days a week are you doing the gym? Five. And I love it. Okay. And it's not about, like, I'm not like, oh, I don't really weigh myself. I don't care about that. I want to see how I feel in clothes. If I like how I look, great. I am someone, I love weightlifting. I do love muscle. Yep. I know some people just want to be thin. Yeah. And I'm like, no, I want to be strong. And I want to show my kids. I love being active. I just love doing things. And I think I was always really athletic and active even when I was heavier. But I worked so hard that I'm like, I want to maintain. I want to keep this. I feel really good where I am. And I just feel like I love every time I see like a muscle cut or something. I'm like, I fucking did that for that, that you can't build. I mean, you can't like buy a tricep. No, I don't think you can. If you can, let me know. No, no, you buy it. You look so fucking good. I mean, I feel like people at home and everyone here. I mean, you look like you put so much time and effort in. And I think it probably plays into your mental state as well. It does. I feel good, but I'm more proud because when I was bigger, I would yo-yo all the time and pretty drastically. Okay. And I feel so proud of myself that I've maintained, especially with pregnancy. Oh my God, that. That I've been able to do it. Yeah. And it was a good challenge. Like before I got pregnant, I lost all this weight. Then I got pregnant. I was like, you know what? I can do it again. I know I can. And I did and I fought for it. And it's a silly milestone, but I think when you have been heavy your whole life, you're like, okay, I'm allowed to wear this with a badge of honor. Totally. That is really something to admire because I swear to God, like the discipline it takes to show up every single day, to make decisions for yourself that make you feel good. I feel like it's so easy to cave. Like even for me, I'm like every day, like I'm trying to incorporate more protein. I'm trying to work out a bit more post these babies, not have five Cokes a day. Like it takes a lot. What, is that Coke? It's a Coke, but like an OG, not a DC. Nope. Yeah. Hello, my soul sister. I literally- I don't want aspartame. I just want the sugar. It smells like, it tastes like goddamn hairspray. Yeah, I mean, if we're doing it, we're doing it. Okay, I can't. Okay, first of all, I'm the same exact way. And I'm all in a Coke. I'm in moderation. Like I'm going to bust my ass in the gym. I'm going to eat decent. I don't eat super clean. And I'm going to have a Coca-Cola. Oh my. Okay, wait. We're moving on from the gym, I swear to God. But you're doing five days a week in the gym. Are you always working out in the morning? And are you working out with a trainer? Yes and yes. I mean, I always work out in the morning. I won't. Won't do it later. Won't do it later. And then with a trainer, I like to. There's probably every now and again, I don't have a trainer. but I just won't do it. I'll make every excuse to not go to the gym. It's the worst. Okay. I need someone to hold me accountable. By the way, you're the person that I'm making myself hold accountable to now because now I'm just going to wake up at fucking six o'clock in the morning and go to the gym. Oh no, it's brutal. No, it's brutal. Okay, let's talk about you as a mom a little bit more. Okay. Okay. First of all, I've been thinking since we spoke on your podcast last week, I was like, you should have another baby. I personally just want you to know that I think you should have another baby. And let me tell you why. There are people that are meant to be caretakers and can have multiple babies, like beyond two. You're that person. I'm not that person. It's a lot. It's a lot. It's a lot. But you do it. You thrive in it. So I love it. I love being a mom, but I feel like I'm a mom to so many that aren't even my kids. I know. So that's why if I only had True and Tatum and maybe no one else, I could handle more. But I'm like, I love everyone. And so I'm like, I want, I'm the house, come over if you're bored, if there's a problem, if whatever. So my home is a revolving door of little people. Are you everyone's emotional support system in your family, do you think? Like, are you always the call? I think so. But I love that. Yeah. Okay. And if the roles are reversed in times when you've had difficult times, who's your call? So I don't call a lot of people. You hold it in. I do. I feel like I'm, I have, and that's my problem. That's what I work on in therapy. I think I would call Kim the most, but I'm also my personality. I'll say, oh, Kim is studying for the bar. She has four kids. She's acting. She's doing everything on the planet. And I will run this list down in my head and be like, I'm not going to bother her with my trivial shit that I'm going to get over in two days. So that's my brain. But I know Kim doesn't care. She'll be like, call me. She's so balanced, huh? She is. And I told you this when we spoke too last week, like her and Jordan, my husband have the same birthday. And I, if I have a problem, he is so level-headed. And like, it's so calming. And I am like losing it. Losing my mind over things very quickly. So calm. They have the best advice. And then, but when they need it from you, like if he needs advice from me, I'm kind of like, I don't fucking know. What are you talking about? Like, you need to call somebody else. Like, I can't even know. That's insane. Okay. So I understand that completely. Let's talk also about your parenting style. So I am at the place in my life where I am turning into my mom every day more and more. Is that bad or good? I think it's amazing, but all the things that like I couldn't stand about my mom, I'm starting to look more like her. I'm starting to act more like her, her like neuroses. Like do you have those things about Kris Jenner that you're like, I'm turning into Kris Jenner or are you different? No, I'm – we are the same in so many ways, But then there's a handful of things that maybe I didn't love how she did certain things. Of course. And I'm like, you know, I don't want to do it that way. But it was also the time. Like, I'm really good at being like, put everything in context. The 80s and early 90s, like, you didn't know as much. Or you just did the best you could. We also, like, we didn't have full-time nannies or this. So maybe not all of us had all this attention that I can give my kids or whatever. She also had six children. Yes. Or how many? Well, four. Well, there was, she had us four. And then? And then my stepdad had four. So we grew up with eight. And then later there was two more. So there was 10. That is. So it's not a small household. So I get it. And it was great. But my mom and I are, I love doing like, we're really big on our love language is like gift giving. Hello. That's mine too. I should join the, I should join the family. I only want gifts. Some sister. Literally. Yes. And we love like so any holiday, Easter, for example, we go big with Easter baskets. And for breakfast, I have all like the themed plates every holiday. So we just had Valentine's Day. And so literally February 15th, I switch out all the kids' plates. And now we're into spring. And I make everything a theme. And then I have like all the little napkins have to be bunnies until Easter's over. Oh, so we're doing this for weeks. For weeks. I mean, the baskets are just for Easter. But this is all I've learned from my mom. She did all of that with all of those children She did all of that in different ways like the best she could It a different time and it just different energy So I like let get all the plates Let get we have bunny cookies on display at all times Like I just want everything to be a theme and happy. And I get all that from Chris Jenner. And that's an occasion. It's so important to make things an occasion because I think you get bogged down by life. Everyone has so much going on all the time. It's so easy to be like, well, just grab that. Just do that. Like it's important to make those moments special. And I remember those as a kid. Like the things I remember are how she leaned in. It could be any holiday. It could have been President's Day. No. And it would have been festive. Like she wrote a little note in our lunches and our lunches could have been shit. Who knows? But that note is what I remember. And I was like, oh, my mom is so cute. And so I do things like that because I've learned it from her. Did you ever think, well before Keeping Up With The Kardashians was coming on, did you ever have the thought like psychically, like you guys are going to be famous at one point? or that Chris would? I mean, I guess Bruce was famous. So like she obviously, but did you ever have this thought? So no, but we grew up in Beverly Hills. We grew up with everyone's parents or someone. And my dad, all of his friends were in the industry. My dad owned music companies, was a lawyer. And so we were always around these really prominent, fabulous people. And we didn't feel, it wasn't paparazzi. It wasn't really that era. So we didn't feel like this is, wow, those are famous people. We were just like, this is our lives. And my mom was always, just had like the coolest group of girlfriends. I mean, it's in the, oh, the throwback pictures get me. No, it's amazing. They get me when Kris Jenner's in a bikini from 1988. I can't handle it. I know. And her body. And her body. And the, you know, Chloe, okay, we're just, Chloe's doing like the fashion line is doing these like, I don't know, floral little bikinis now. And they remind me of Chris. And I'm like, why do I even know that? That's insane. I love that. But yeah, so we didn't think, I think in maybe our heads, we were just all like-minded. Like even if we weren't famous, like it just wasn't a weird arena to walk into. And then when my mom married Bruce, he was or is this Olympic athlete and had all this fame that came with him. And then they were like the infomercial couple. And so to us, they were so famous. We were like, wow, they do infomercials. We don't fucking know. And it was like so cool. And so we just, I don't know. I never was like, gosh, I got to be famous. I need to be on TV. Okay. You didn't have those feelings. No. Bart and I, when we were approached to do the show by my mom and Kim, we said, no, we're not doing this show. We just opened Dash. Wait, wait, wait. Is that, okay. So what year did you open Dash? I think we opened Dash maybe 2004 or five. The show was 2007. Yeah. But we started, I think, doing the deal in 2006. But at first we were like, we're not doing this. And how my mom conned us into doing it was she said, think of it as a commercial for the store. And because all we wanted to do, we had no employees. It was just me in court. We had a kid's store and the woman's store. And she was at the kid's store. I was at the woman's store. We did everything, the cleaning, the taxes, the steaming of the clothes. We had not one employee. We didn't know what the fuck we were doing. We put everything on Courtney. When my dad passed away, she had a credit card that was in my dad's name, but it was her credit card. I was like, wait, what's happening? Sort of morbid, but not. And it rolled over into just her name. And she had like a $50,000 limit. And we were like, $50,000? This is insane. Yeah. And we bought all these clothes for Dash. And just, we didn't know what we were doing. We don't know a thing about buying. We don't know a thing about location. Like, is Calabasas good? We just lived there. And we're like, let's do this. Okay. And we just did it. Okay, so then how did Chris get in touch to start the show, though? How did that all come about? Because how did that start? I don't even know. So my mom somehow knew Ryan Seacrest. I don't remember how their relationship was. But my mom, like, knew everyone. That's just how—my mom's best—one of her best qualities is she knows how to keep a Rolodex. Like, her contact list, she nurtures every relationship. I'm really bad at that. It's hard. Because I am tired. I am so tired. I'm like, no, I'm not fucking saying hi to everyone. And no, I'm not going to fucking dinner for what? And also you're very blessed because you have built-in best friends as well. Like you don't really need to make, sorry, you don't really need to make the effort with people as much because like you're not going to get a better relationship than the ones you have. Yeah. You have people that have your back no matter what. Like that is such a special thing. Totally. Like why do you need to leave Calabasas to go have a dinner to listen to some bitch talk about something you don't care about? No. Fuck that. Unless it's me, we need to. Yes, of course. because we do have to do this more. Yeah. We do have to do that more. But somehow my mom knew Ryan and Ryan would like come over for dinners and he's like, you guys are fucking nuts. We need to film this. And of course my mom was foaming at the mouth, her and Kim. And they, I think they thought it was gonna just like maybe be about them or I don't know what they thought, but we just started filming and it just, every single one of us plays a big role and it just sort of happened. You were the favorite. Oh my God. And you know that. And you've been the universal favorite for the longest. Everyone goes through phases with everyone being different. But you have always been, you were the breakout star. You are the breakout star. You were so funny. The realest one, the comedic timing was crazy. That sister, I mean, Courtney and Chloe take Miami. Ah, the best. That's better than both shows. That killed me. That was a moment in time. When you slam that door, not to get out of order with my questions. I'm about to rip these fucking up, by the way. I don't give a shit. the slamming the door and you're like, have fun with that. I'll never forget that. It was a moment. We were both single. We were both in Miami. Just we were drunk every night. It was a different time. Like we were had no responsibilities. It was incredible. I loved it. The best fucking like spin off the whole show. Okay, wait, but I want to somewhat go in order so they don't kill me. Okay. So you do the show. What do you remember from first signing on to that show, like filming those early episodes? Well, I remember we were actually a filler slot. There was another show that was supposed to be on and someone had some personal problems so they couldn't do the show. And E was like, you know what? Fine. Here's the slot, but you're probably never going to have a season two. So just like, let's just do this. They said that? In so many ways. Okay. Yeah. They love to downplay. Yes. And so we were like, all right. And Courtney and I were like, we don't even care. We just want to be back in our stores. So I think the casualness of it, and there was just not a lot of thought because we were told we're not coming back anyways. So we were just like, whatever, let's just do this. And during, I think we only got six episodes because they didn't even really want us on the air. They are so dumb. They never know. They never fucking know at that network. But then during the first season, they were like, okay, we're going to extend and we're going to, we want to take you to 10 or something like that. and then we got a season two and it was, I love E for, we had such a, like, it was a moment in time. How many, wait, was it 20 seasons? 20 seasons on E and then a bunch of spinoffs. But it was just, like, E was the shit back then. it was the shit back then, but you guys, I mean, you made it. Oh, well, it was fun. It really was. Can I also tell you something crazy? Because during my research, because again, I'm a journalist, there has been four presidents since you have been on the air. Okay, that's crazy. Crazy, right? Because we were like, that's a crazy fact. I'm playing with the writing of these questions and they're like decades. And I'm like, how many times has Chloe heard that? Your show's been on for decades. Four presidents have been. I'm going to use that. Is that not crazy? That is. So you've been on TV for literally over 20 years at this point. That's crazy. Or 19 years exactly. What keeps you going on this show? You can't stop, but what keeps you going? No, I mean, we always say if we're still having fun and enjoying it, we're going to keep doing it. I think what is the most special for me is that you know how it is. We're all adults. And now we have, like we started, I was 22 when I started. I'm 41. I'll be 42 this June. We were babies and we didn't have kids. We didn't have our own families. We were just each other's family. Yeah. The older you get, now we have careers. We have our own families, our own households. If we weren't doing the show, we would definitely, we're a very close family. We would see each other a lot. But filming is what like we all love because we're like, oh, we get to work together. It unites you guys. Yes. And we get to spend more time together. So for me, I never wanted to stop because I love spending that much time. We're sick. I love spending that much time with my family. And when you guys are filming, how often are you filming? So for keeping up. Keeping. Oh, yeah. It was literally six days a week, 12 or 15 hours a day. It was like crazy. Were you filming every day or they kind of pick and pull? No, keeping up because it was, again, we started with no families, nothing. So we allowed all of this stuff with our production company, which I loved. But then towards the end at like the 20th season, we were like, I think we just need a change. Yeah. Because we just need now to set new boundaries and new all of it. And then with Kardashians, we film a few days a week if there's things going on. Like if it's a crazy week, then we film much more than that. Okay. It's like chill. It's just like a way of life. I don't know life any other way, which is sick. I honestly, I don't either, which is also sick. Like I literally was thinking, I mean, all of the different spinoffs, all the different like references that I remember, how long we've been watching you. Like it really, this is kind of sick to say, but it brings like a sense of order to me. Like I would feel very discombobulated if you guys were off the air. And I think a lot of people would feel that way. It's crazy. How do you manage now? Like obviously the show is way more boundaried. I love the way it's shot. I think it's so smart. Those subtle little breaking of that fourth wall, like I think is so genius, but you're obviously still on television. You're raising kids. True's at an age now where she starts, how much does she realize like mommy's famous? So we don't talk about it. You don't, obviously you're not like mommy's famous. I would say that to Ro probably. I'd be like, listen, mommy's famous. We need to stop talking. We need to talk. Yeah. No, but it's so weird because literally cameras were in my delivery room. I was thinking about that. Yeah. You have literally shown us the birth of your fucking children through literally the craziest, craziest time. How did you even? And, and. Well, I committed to that before. The poise. Let's talk about that poise for a second. You were, you're always, you know, the right thing to do. You're always so classy. You're like, this is the father of my child. He's going to be in this room regardless of what happens. And I have to say, I know you got shit for that. I agreed with you. And I still stand behind that. I think that was the right thing to do. And I also understand why, please, I was so angry. I understand why everyone was so angry. Of course. And I, at the same time, like as annoying as it might be sometimes, I'm like, everyone just mind your business. But I'm also like, thank you for caring that much about me that you feel this angry. This rage. Yes. But, so I've literally filmed everything with truth. So the cameras aren't, she's never been like, what is this? She just knows it's a part of my job. Right. I don't, she doesn't watch the show. I don't have her watch it when she's older. Yep. They can watch it. And then it's so weird because when we're out, every single family member of mine, let's just say we're out and there's paparazzi, they would have paparazzi. There's always paparazzi when you're out, right? Did you have paparazzi follow you here? No. Why is it never when I'm around? Can we get some fucking paparazzi to show Alexa make a call okay So thank God no paparazzi for your privacy Thank God Thank God Thank God But it not abnormal to them She's not like confused about what's happening. No, because if she's with Kim, there would be paparazzi. If she's with Kylie, so I think she just, I don't know. We don't talk about it, but she's never asked. And when she's older and asks, like I'll say something, but I'm not like, true. She does say sometimes, how do they know your name? And I go, cause I'm a really nice person. Oh my God, that is such a good mom answer. My answer would be so different. Oh my gosh. I'd be like, well, mommy did a show from this year to this year. And then they recognized me from that. And you know, just so you know, I was like, come on my podcast, Rose. She's like, I don't want to be on your podcast. I was like, okay. No, you have to get her on. I have to get her on. I love when kids spill. Spill, right? Okay, wait, this is a random side question I was going to ask you. Did True ever have a pacifier? Yeah, we're going left. I think so. Okay, if you have to think that long, she didn't. And I currently am having to break that habit with my five-year-old, which is crazy. Somehow this time snuck up on us and we had to cut it this week. Oh. It's too much. The hardest. It's like she is withdrawing from meth and that means she's shaking at night. She's good all day. And then I'm like, how did I get here? It's hard. How did I get here that you're five years old and I have to break this now? So I guess. No, it's hard. The PASI thing. It's hard. So that was a segue into what has been the hardest thing. Do you see that? How I did that? how I just slid that in. Very fluid. Like I just was like, watch me work through these interview skills. What has been the hardest lesson for you as a mom? Like, what are you like, whoa, this is fucking tough or has it not been tough? No, I, parenting's really tough. I think I, I do love so much of it. I am one of those moms. I told you you should have 12 kids. I love it. I think the hardest thing for me is learning how to balance it. Like I think my, I have such a great time with my kids and I enjoy that. Spend time. I do. Like I'm someone I like to get down and dirty with the kids and do activities and all that kind of stuff. But I'm like, okay, I can do work and I can do family, but how do I incorporate the friends? I'm really bad at that. And for me, that's the hardest part is learning how to, like when people say, can you have it all? And I'm like, I don't know if you can and if you can, but it doesn't mean life is bad. No, and I also think like, isn't this a period of your life? Like, true is how old is true? Seven years old? She'll be eight next month. Okay, I'm 100 years old now. Why is she eight years old? What do you mean? We just had her. I'm like, we just had her. And I'm like, how are you guys getting older when I'm just so fucking fabulous? I don't understand. Oh, you look insane. Like, me and my assistant talked about it for an hour when we left you last week. I was like, how does she look so good in real life? That's also very famous. Oh my gosh. Looking good in real life is different from looking good on camera. I would rather look good in real life. Me too. I'm not as photogenic. Like I'm always tweaking a photo. No, like I have to take like 500 photos for me to like one. Video, I feel much better in. Yes, it's weird. Video I like and real life I like. Still, I'm like, what is that? Who is that? I swear that's not how I look. No, I know. It's really challenging. We took a thousand photos of me on the way here. I'm like, burn them all. Yeah. Like why is that angle so short? That's me every day. I feel like also with True being seven years old, this is a period of your life, right? Like she's going to start to grow up. I hate to say that. She's going to have her friends. She's probably not going to want to, I mean, maybe she will, but she's going to have her life. And then I feel like that's the time for you to incorporate more friends. So that's how I feel. I'm like, they're only this little once. I'll never get them back. I mean, the reality is what you said. But no matter how close we all are, they're going to get older and not want to be with me. I know. Well, maybe they probably will. With you, they probably would. And I hope they do. But, you know, I want to enjoy right now. It doesn't mean I'm like never seeing a friend. But my priority and what I want, like I'm not miserable. I actually love doing that stuff. And so my priority is wanting to be with them. I think that's authentic. And I think people feel that. I think you sometimes maybe feel like you need to spend more time with people. I don't think you do. I really think that like it's also like— What do the kids do? Because everyone also is conforming to a lifestyle that other people think they should have, right? So everyone's making all these plans. Talk about it. Everyone's making all these plans, going out to all these dinners and doing all these things. And like I want to have one dinner out a week. And if I have more than that, even this week I have to have a dinner tonight and a dinner tomorrow. And I'm like, do I really want to give away my energy to do that? be tired tomorrow for the kids, not wake up at four o'clock. I'm going to be waking up at 645, seven o'clock, kind of discombobulated. I don't know how you feel about alcohol. I used to drink like a fish. Now, if I have two drinks, I am misshapen. I'm, first of all, so swollen. And I'm so hungover that I can barely function. Are you getting hungover? No, because I'm not drinking like that. Like last night, I had a dinner meeting last night, which like doesn't happen. Why did you have a dinner meeting? Awful. At 7.30 at night. No. I'm like, are you guys on cocaine? Abort. Who's up this late? Who is up this late? And so dinner at 7.30, I was back home by like 9.45. It was like. Was this in Calabasas? No. No. Bird Streets. What? Yes. It was a big deal for me. Alexa, not okay. No, not okay. So I had two glasses of champagne. Whoa. And I was like, I was like ready for Las Vegas. Yeah, no. It was crazy. And then this morning, I just, I slept horribly last night. And it was the champagne. Of course it was. Are you doing champagne on ice or just champagne? I need ice. I need a little. It's too bubbly. It's too, I know that's kind of like trash, but I love it. No, we're just, it's called aging. Aging. And then tonight it's the twins' birthday. So I have a birthday dinner for them and love them. But I'm like, it was my fault for doing something last night. Last night. Because now I'm like, dinner's at seven. Can we make it at four? Literally, I'm like, what is happening? Dinner with my children, 5.30, the latest. God bless. It's the best thing in the entire world. By the way, random fact that you just said it's the twins' birthday. I feel like it's always their birthday. It always is. It always is their birthday, right? It's always their birthday. Always. Let's talk about that. It's always their birthday. How long have you been friends with Malika and Khadija? I met them when I was 15. A hundred years now. Yeah. I'm 41. I don't know. You do the math. If I did the math, the show would be canceled and we would not be on the air. I mean, or what air are we on? I can't remember what air we're on. But that's also another thing, too, that I was thinking about. Even maintaining those relationships through reality TV. I mean, you met those girls when you were 15. You explode on reality TV. Most friendships and relationships and people do not survive. And so many didn't. The twins did. But I feel like the twins were day one ride or die. Day one. They're the best. But since we've seen you, most people have stayed. I mean, you have like the friends that come in, but I think as your audience, we were like, they're gone next. Like, they're not here. Yeah, we know. We know. You knew. Yeah. Oh, there's so many. when I see Kim or Courtney bring in a stray, I'm like, let's see how long, let's see. Okay, it's amazing. It's fun to watch. Who's the best judge of character with people? Is it you? Maybe with, unless if I'm dating them, no. But like if it's somebody else, normally, yeah, I'm a great judge of character. Okay, for everyone's friends. Like Kylie, Kendall, you are like that girl's gonna- Kendall and Kylie are really good. They know. They are, they have such great heads on their shoulders. Like they're really realistic and level-headed and they're really guarded, but I feel like they have to be because they grew up differently than we did. Yep. They didn't get as much like normal time before the cameras came around. I mean, how old were they? Eight? Gosh. Seven? Yeah, they were really young. Yes. Oh my God, that's true's age. Like that's crazy. That is crazy. That's crazy. You guys are America's family. Oh my God. Do you know that? No, that's amazing. The fact that I'm even thinking I've been seeing Kendall on Instagram or whatever, and now I'm like, I've been watching this girl for like since she was literally a preteen. She's so cute. I just love her. It's kind of the genetics really worked out for all of you, but really it worked out. Oh, no. I needed some help, but I'm fine with that. But she's like, they're fab. I need even more help and I can't wait. Love. I love all the help. Hello? But I'm not. I have a major injection phobia, so I need to go under is my thing. Oh, no. A little Botox. I'm sweating from the top of my head to the bottom of my feet. Oh my God, shoot me up with anything. No, but I cannot do it. Wow. Okay. I have a girlfriend like that. Do you numb? No. Okay. I mean, I just injected my knees for something. Oh, I'm going to inject the fuck out of everything. And that I numbed. But like my face, no. You can do- I feel like my face is so used to it at this point, maybe at first, but I'm like- Just do it. Yeah. I don't have time. You don't- Get it going. Yeah. Who's 20 minutes to wait to numb? I am literally like hyperventilating up and down. I know I need like lots of like numbing, especially in this area. That's my, I have a strong brow they said last week. Okay. Let's talk about you as a business mogul. Oh my. Yes. Do you still care about making money? Yes. You do. Like I do think there's a point that people need to say, okay, you need to be happy. Like enough. Okay. That's, I think that. And I also think for me, it's important. Like as a woman for my kids, I'm sure you feel this way. like I want them to see me working. I want them to see me create a lifestyle for myself that God forbid something happens with me and their father, which I don't foresee that happening. Like mom's okay. She's strong on her own. That's also what you witnessed too. Like your mom went through a divorce and she was on her fucking feet running shit. Like that's a very important message, I think. I think so. And I also love to work. Like what else would I be doing? Okay, what do you love most? Okay, so obviously what has been something for you? Like when you did the show, you were like, I want to create this business. Like what has been something that you've set out to do that you have done? Well, when we first started, it was a very different time. Right. And when we first started, I was, I remember Damon John. He was on Shark Tank. Okay. And Damon John was, we became friends and he's the nicest guy. Why can I not picture his face right now, but I know his name. Damon John. He is super, super smart businessman. man. And somehow we became friends with him. Love him. He's so sweet. And I hope I'm saying the story right, but he either owned Coogee, which is this clothing line or did something with it. And I remember Kim was doing MTV Cribs. We didn't even have our own house. She's using my mom's house and pretending it's hers because she was like so desperate. With the stripper pole? Yes. I can't. I can't handle it. And we got paid, I think I got paid like $1,500 to wear this Coogee sweater on MTV Cribs. And I was like shaking that I was getting paid to wear a sweater. It's probably not my vibe, but I was so just over the moon that someone was going to give me money for this. And I'm like, is this the world we're in? And that was like my first experience with, it's not an endorsement, but with like wearing something or doing something for money. So at the time, there was no intention. At the time, there was no plan. In 2007, I wasn't like, I'm going to start a business. You were just so happy to be a part of anyone's business. Walking down Robertson in a vote for Kim's shirt because she's on Dancing with the Stars, it was just the paparazzi era. And you wanted to be on all those blogs. And you wanted to be on the weeklies. It was just a different desperation. I was the best, dude. And I loved it. I'm so happy talking about this right now. I know. And so we would do, I think we endorse something called famous cupcakes. Oh my God. What are we talking about? Silly bands, this. And at the time there was no thought. Right It was more like this is so fucking cool Someone asking me to do this I getting paid What is life What a blessing You don know how long this is going to last And then when we got older, I think everything shifted and we're like, okay, not all money is good money. Right. Our platform is powerful and we can't just be doing things to do things. And we have to think about what we're doing now and things need to be authentic. I mean, the times really shifted. So at the beginning, I think with anyone, if you were offered all this stuff, you would take it. And then you sort of grow up. Find your way. Yeah, you come to your senses and you realize, okay, maybe that doesn't feel good if I'm promoting something that I don't even believe in. I've never used it. Right. So that definitely was an evolution. And then my first real business was Good American. I mean, exploded. Exploded. Exploded. And it was- What year did you start Good American? 2014? It's already 2014. How many years ago was that? 26. So it's been 10 years? Yeah. I mean, definitely 10. I feel like 10 years. Or maybe this is the 10th year. I can't remember off the top of my head. But I remember starting that was such a passion project. Right. To have something that was size inclusive. Yes. To do something that was good for representation. No one else was doing that. No one else was doing it. And it was something that I felt so good about and doing. And that was the start of really like, okay, this is, I'm going to have ethics and I'm going to know exactly what I'm putting out into the world. And so I would say that business and on is when I really. Found your footing. Yeah. What's the hardest lesson you think you've learned in business? Or biggest piece of advice you could pass on to people? You know what? I've definitely done so many things that have not necessarily failed, but haven't gone the way that I wanted. Okay. And that's okay. That's okay. People get so afraid to try things and to believe in themselves because they're like, but what if it fails? But what if it doesn't? And it hasn't, by the way. I mean. And it hasn't. But some things I'm like, I thought we're going to go this way. And then they ended up going the other. What's one thing? Can you say? Dash, maybe? Dash, for sure. Dash was something that was, it was also like, we thought we were going to have forever. Right. And then when you get older, you're like, okay, the employees, people were vandalizing the store just because it was ours. The employees, the drama within the employees, the insurance, the adulting of life that you're like, do I want that liability? Or should I, I just don't want to deal with that anymore because you're not even making that much money for it to be enjoyable. No. And so Dash, when we closed that, that was really sad for us. What year was that? gosh, I don't feel like it was that long ago. I just remembered that Dash had its own TV show. Yeah, Dash Dolls. 2018. So really not that long ago. It really wasn't that long ago, which is crazy. But it felt good to close that chapter because it had a lot more liabilities than it did pluses. But we, it was sad. But, and it was also, we should have closed it probably five years before, but it took, we were so emotionally attached. Right, because it was your baby. That, yeah, we needed, but we needed to let it go. It was time. It was time. Yeah, I told, I mean, and good, I mean, the things you've done with Cloud, I mean, that popcorn's really good, by the way. Thank you. Like, that's not a plug. Like, you sent it to me and I was like, my kids put it, I put it in their lunch. Thank you. No, I love it. It's very good. Where I am now, like, I want everyone to know. It's, because even I have family members that will get discouraged or they'll compare to other family members. Fisters or extended family? Both. Okay. Like even me, when I started Cloud, I was scared because I'm like, I don't want to let everyone down. What if this doesn't do as well as, let's say, Skims or 818 or whatever? Do you feel like you would let people down if it didn't do well? They wouldn't care. At all? No, but it's the pressure we put on ourselves. And you're like, I don't want to let anyone down. But it was my first time, the family's first time in the snacking world. No one has done a snack. So I was so scared. Like, what are we doing? I don't know this division. I don't know anything about this. I don't want to let the family down. And it didn't. But I know those other things, like all the lessons I've learned from Good American, all the lessons I've learned from X, Y, and Z. I wouldn't be able to make those executive business decisions for cloud if I didn't mess up in those other areas. Because what you don't know, you don't know. What you don't know, you don't know. And as a businesswoman, as a founder, what is something that you feel like when you're in a room full of people that you make sure to vocalize? Like what is your message to them? Are you like, are you kind of questioning what you're going to say? Or are you like very clear with your intentions about how you want things to go? So I have learned and I have encouraged to not be the smartest person in the room. Amen. I love when I'm in a room with people that are smarter than me, that I can learn from, that I can be a sponge and absorb all this stuff. So I am presently listening, I don't come in with a speech I want to say because I think I'll be in my head memorizing that the whole time and not paying attention. And then I also realized these people are working with me because they value me or respect me in some way. So don't be afraid to say what you have to say. They know who they have in the room. Sometimes I feel like we're like, oh, I'm, let's just say I'm maybe not as articulate as so-and-so or I'm not as smart as so-and-so. Yes, you are. You're all those things that you think that other person is, they just maybe have a little more swag or confidence. Or degrees. Or degrees. What you just said really resonated with me. It's so true. I mean, I second guess myself all the time in the room in business meetings and situations. And you're right. Like the people that are doing business with me know who they're doing business with. And if they did not respect me on some level, they would not be doing it. No. And they trust that you can execute. That's why you're all there. Like they know that. I can execute. Yes. Am I executing right now? You're fucking crushing it. Are we executing? Executing. Okay. Yes. Oh, we have to rap. See, that's how much we're, no, we're not literally rapping. I'm like, wow. That is, no. Bestest podcast I've ever done. No, but that is such a good way to think about it because it is intimidating. Sometimes I like love like talking to myself. Sometimes I'm like, Alexa is great. I'd be like, you're Khloe fucking Kardashian. And I'm like, yeah. Like, okay. Like sometimes I have to give myself a pep talk because I will get so nervous. I'm like, what if I sound like an idiot? And you won't. Like, I do know this shit. And if you just talk from the heart, or even if you say, you guys, okay, I don't know anything, let's say about jewelry. Yeah. What can I learn? Like, just be honest and say, what can I learn from you? What are the strongest blah, blah, blah? Like, it's okay to be that transparent with people. And I've learned that they're so willing and excited to teach someone what they know because it makes them seem really smart. Yeah. That that's okay. Good to ask questions. great to ask questions. And I also think something else is also always say if you don't understand something. Yes. I think that's so important because people just try to retain information. Then you leave the call. I've done that so many times our meeting and I'm calling my agent after and I'm like, I don't know what I just agreed to or what we just said. And if someone can't explain it to you in really simple terms, that means they don't know it. Clock it. Hello. Are we all? Clock it. Because it's really easy to intimidate someone and say all these big doctor words. Yes. And run around in circles. And then you're like, I'm sorry, can you break that down for me a little simpler? And then they're like, no. I'm like, you don't know what the fuck you're talking about. I have my answer. Yeah. Okay, wait. Can we do rapid fire? V. In this current moment, do you have a favorite sister? I know this is like the PC answer, but they honestly all wrote it. They wrote, I know. Yeah. It's like having a, yeah. It's very PC, but it is. Who's your favorite celebrity you've ever met? um why can't i think is it snoop dog i don't know why i thought you were gonna say snoop dog i will love okay snoop dog is exactly who he presents himself to be you know some people have like a shtick yeah everyone it's not him no he's cool amazing that's a good answer i thought i thought that earlier i'm like i was like i have answers for you yeah okay what is one word to describe your life right now? Fulfilled. Okay. One business decision you're most proud of. I know we just talked about that, but what's one? I would say all of them. They've all been stepping stones to where I am now. I couldn't have done one without the other. Good answer. Okay. A misconception about you that still annoys you. When people say we have no talent. Are people saying that still? I don't know. I don't think so. But it still annoys me. I think we've had a lot of Forbes covers. We've eclipsed a lot of people. I don't think. So I got to let it go. No, let it go. Okay, let it go. What makes you feel most powerful? This is maybe too literal, but like maybe my workouts. Yeah, no, I think that that's very. It's the only thing that came to my head. It's also, I was going to answer that for you. Okay. So I'm glad that we're like so in sync. I was like, what about your workouts? I'm like getting. Feeding me all the, you're like, just hurry it up. Nothing's going viral. I just keep answering all these questions. Okay, this is a good one. One thing people would be surprised you still struggle with. What's something that you're like, I still struggle with whatever, this insecurity or this whatever? I mean, I feel like I'm always insecure. Are you insecure? Yeah. It's such a weird oxymoron because I feel also so grounded and like centered with myself. But things that I can let get to me didn't get to me, let's say, 10 years ago. In what context, like specifically, do you think? More like appearance. If someone like comments on something, I would, I was like, just, I don't know. Can I tell you what I think it is? Yeah, tell me. So we, both of us are glow up girlies. We were not as pretty as we were season one, which we talked about last week. Yeah. And I think because we were always so personality, this, we're acting like we were like dogs. We were stunning, but it was just different, right? But we had to lead more with personality and that was where we got the confidence from. And so we were kind of like, this is who I am. This is what I look like. Take it or leave it. I feel good in myself. And then when you kind of tweak and get prettier, then you're like, you doubt that more because it's maybe not as authentic to us inside. Yeah. I've thought about this a lot myself. I love that. That's what I think. Do you feel, because I used to be like, in so many words, called a sellout when I lost weight or did this or that. And I, yeah. Like they wouldn't? Like they would not? Anyone would. And especially once you make money or you get access to doctors that you didn't even know existed before. You're like, well, I'm going to use them. 100%. But even just filming one season of a show with no doctor, nothing, you just get prettier. Well, you just realize, you see yourself. It's so not natural to watch yourself all the fucking time. Hello, I needed this. So then when you do, you're like, oh, let me tweak this or that. I think that is so normal for people to tweak things. When I watch Love is Blind, you see them and then you see the reunion and you're like, Zay! They look good. They look good. Yeah. And so everyone does it just in different ways. But I love when I see them on the reunion. I'm always like, you better work. So much better. Yeah. No, it's that transition. Okay. First of all, I fucking adore you. I love you. Thank you so much for coming. I feel like it's good. Do we feel like it's not good? The Morgan Stewart Show is produced by Sirius XM and me, Morgan Stewart. Our senior producer is Judith Cargbo. Our audio engineer is Brendan Burns. Our videographer is Kim Cohen. And our video editor is Shannon Joy Rogers. Our executive producers are Cody Fisher and Adam Sachs.