Skims
Mentioned in 41 analyzed podcast episodes across 10 shows
# Skims Founded by Kim Kardashian and Emma Grede under Popular Culture, this intimate apparel and shapewear brand offers underwear, bras, bodysuits, loungewear, and shapewear across multiple collections designed for fit and inclusivity. The company frequently sponsors podcasts and serves as a culturally relevant alternative to traditional competitors like Victoria's Secret, with notable collaborations including Kylie Jenner as the face of their everyday cotton collection and Olympic-themed merchandise partnerships with Team USA.
Mentioned On
Episode Mentions
Brooke and Connor Make A Podcast · May 21, 2026
Real Eyes Realize Real Lies
“Intimates and shapewear brand sponsor featuring everyday cotton collection for comfort and support”
Brooke and Connor Make A Podcast · Apr 30, 2026
What Are You Wearing?
“Shapewear brand mentioned for comfort and fit quality in personal styling discussion”
Aspire with Emma Grede · Apr 30, 2026
Emma Grede on Her Dream Coming True: Sitting Down With Oprah
“Co-founded by Emma Grede with Kim Kardashian; shapewear brand valued at $5 billion”
Too Scary; Didn't Watch · Apr 29, 2026
TUSK (Vault Release)
“Apparel brand sponsoring the episode with ad read for everyday cotton collection”
Money Rehab with Nicole Lapin · Apr 20, 2026
Emma Grede’s Guide to Getting Paid What You Deserve and Building Unicorns
“Founding partner company where Grede learned e-commerce metrics, merchandising, and scaling operations with co-founders”
Brooke and Connor Make A Podcast · Apr 16, 2026
Men Can Have Bangs
“Sponsor providing comfortable underwear and bra products; host praised everyday cotton collection”
Bad On Paper · Apr 15, 2026
April 2026 Three Things
“Apparel brand sponsor providing everyday cotton t-shirt bras and underwear products”
The Jefferson Fisher Podcast · Apr 14, 2026
Stop Letting Emotions Make Decisions with Emma Grede
“Emma Grede is founding partner; discussed as example of her business portfolio and leadership style”
The Dating Detectives · Apr 13, 2026
The Cult Was Just the Beginning: Part 2
“Sponsor providing comfortable intimate apparel and undergarments designed for various body types”
The Morgan Stewart Show · Apr 8, 2026
Trust That You Can Execute w/ Khloé Kardashian
“Kim Kardashian's shapewear and apparel brand mentioned as comparison point for family business success”
Brooke and Connor Make A Podcast · Mar 19, 2026
Loving Is Living
“Shapewear and intimates brand emphasizing comfort and quality construction”
Modern Wisdom · Mar 9, 2026
#1069 - Dr Max Butterfield - How Love Turns You Insane
“Mentioned as example of company powered by Shopify; represents modern e-commerce success”
Brooke and Connor Make A Podcast · Mar 5, 2026
Never Trust A Traitor
“Shapewear brand that Brooke wears under her pants”
Handsome · Feb 27, 2026
Pretty Little Episode #80
“Kim Kardashian provided Skims loungewear and pink fuzzy slippers to podcast hosts during film production.”
Fashion People · Feb 27, 2026
Gold Standard
“Kim Kardashian and Emma Grede's shapewear brand operating under Popular Culture holding company”
Girls Gotta Eat · Feb 23, 2026
Is It Me…or Are My Friends Leaving Me Out?
“Bra and underwear brand; host wears daily and recommends for quality, fit, and variety of colors and styles”
And That's Why We Drink · Feb 22, 2026
E471 Crop Top Capes and a Beatles Ghost
“Intimate apparel brand offering comfortable, stretchy undergarments and bras in various styles and materials”
Coffee Convos with Kail Lowry and Lindsie Chrisley · Feb 19, 2026
Q&A: What Happened?!
“Intimate apparel sponsor providing bras, underwear, and shapewear; hosts shop their favorite styles regularly”
Las Culturistas with Matt Rogers and Bowen Yang · Feb 14, 2026
Two Guys, Five Rings: Matt + Bowen at the Olympics in Milan
“Brand with Olympic-themed merchandise featured in Team USA welcome experience gifting suite”
The Toast · Feb 12, 2026
Italia, Y'all!: Thursday, February 12th, 2026
“Kylie Jenner announced as new face of everyday cotton collection campaign, marking increased family collaboration”
Two Hot Takes · Feb 12, 2026
255: Ludicrous! Ft. Angela Giarratana
“Undergarment and shapewear brand sponsoring the episode with bralettes and bodysuits for comfort and confidence”
Two Guys, Five Rings: Matt, Bowen & The Olympics · Feb 10, 2026
Two Guys, Five Rings: Episode IX - The Opening Ceremony
“Brand operating Olympic-themed merchandise station at Team USA welcome experience with branded apparel offerings”
The Toast · Feb 5, 2026
Positive Affable Swans: Thursday, February 5th, 2026
“Apparel brand sponsoring episode with focus on bra sizing, underwear, and loungewear product offerings”
Everything Iconic with Danny Pellegrino · Feb 4, 2026
🚨 SUMMER HOUSE Season 10 Premiere!! +RHOP Karen Interview!
“Kim Kardashian's shapewear brand; host criticized product durability after washing”
Murder, Mystery & Makeup · Feb 3, 2026
Inside the Mansion: Menendez Brothers & the SHOCKING Evidence Revisited
“Intimate apparel brand sponsor featuring product recommendations and Valentine's Day promotions”
The Basement Yard · Feb 2, 2026
#540 - We Were Nominated
“Sponsor offering men's and women's underwear and apparel; Valentine's Day gift promotion mentioned”
Giggly Squad · Jan 30, 2026
Giggling about cortisol, choking, and bidets
“Kim Kardashian's shapewear and clothing brand discussed as successful mainstream fashion business”
Articles of Interest · Jan 30, 2026
Push-Up Contest
“Kim Kardashian's underwear brand featured as modern successor to engineered bra technology; Zoe tries their Ultimate Super Push-Up Bra ($58).”
Money Rehab with Nicole Lapin · Jan 22, 2026
Broke, Bullied, and Then... Christina Aguilera Called: Hollywood Hair Stylist Chris Appleton’s Story
Bad On Paper · Jan 21, 2026
2026 Reading Preview
“Episode sponsor for underwear and intimates with Fits Everybody collection promotion”
The Carpool with Kelly and Lizz · Jan 9, 2026
REVEALING THE TOP 4 FINALISTS FOR CAR OF THE YEAR
“Underwear brand mentioned as alternative to Victoria's Secret”
Two Hot Takes · Jan 8, 2026
250: Some Serious Characters.. Ft. Trevor Wallace
“Sponsor offering undergarment and shapewear products with focus on comfort and confidence”
The Toast · Dec 11, 2025
Gym Toast Laundry with Snooki: Thursday, December 11th, 2025
“Shapewear and apparel brand sponsoring episode with product recommendations”
The Rich Roll Podcast · Dec 8, 2025
Gregg Renfrew Is Making Counter Moves in Clean Beauty
“Kardashian-built brand cited as example of cultural relevance and marketing excellence in modern beauty/fashion”
anything goes with emma chamberlain · Nov 20, 2025
karaoke and dramatic sunglasses, things i like rn
“Sponsor providing soft lounge and sleep pajama collections with cooling, comfortable materials”
Giggly Squad · Nov 18, 2025
Giggling about spanx, stripping, and figure skating
“Kim Kardashian's shapewear and clothing brand, discussed as successful business venture partnered with Nike”
We Fixed It. You're Welcome. · Nov 11, 2025
Victoria's Secret Struggles: Uplifting an Intimate Empire
“Kim Kardashian's $4B-valued competitor solving real-world problems of shape and inclusivity that Victoria's Secret ignored”
Two Hot Takes · Nov 6, 2025
241: Impractical Reactions? Ft. Sal Vulcano
“Sponsored sleepwear and loungewear brand featured for comfortable holiday clothing options.”
Two Hot Takes · Oct 10, 2025
237: Ghosts and Goblins..
“Undergarment and shapewear brand featured as sponsor; host discussed personal experience with Fits Everybody lace tanga”
The Tim Dillon Show · Oct 4, 2025
464 - They Got Greta, A.I. Hollywood, & The Battle For Tik Tok
“Fashion brand mentioned in context of celebrity endorsement deals and influencer marketing”
Two Hot Takes · Sep 27, 2025
235: Faulty Match
“Sponsored episode; intimate apparel brand offering supportive bras, underwear, and bodysuits.”