People

Dan Kennedy

Mentioned in 4 analyzed podcast episodes across 3 shows

Episode Appearances

The Home Service Expert Podcast

The Home Service Expert Podcast · Jun 10, 2026

Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone

Author of 'No BS Direct Marketing'; referenced for direct response marketing philosophy

Trust and reputation as primary purchase drivers in home servicesPersonal branding and founder visibility in marketingTV and CTV attribution modeling and measurement
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The Russell Brunson Show

The Russell Brunson Show · Apr 27, 2026

The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) - #Marketing - Ep. 125

Brunson's mentor who figured out how to use propaganda techniques ethically in entrepreneurship

Deepfake Political AdvertisingAI-Generated Synthetic MediaVoice Cloning and Audio Deepfakes
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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) · Dec 29, 2025

Dan Henry: The Psychology of Selling, How to Make Cold Prospects Say “Yes” Fast | Sales | E379

Legendary internet marketer who created the FORM framework (Family, Occupation, Recreation, Money) that Dan Henry uses in presentations.

Sales Psychology and Belief-Based SellingCold Prospect Conversion StrategiesRapport Building in Sales Calls
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The Home Service Expert Podcast

The Home Service Expert Podcast · Jul 28, 2025

Marketing Like a Billionaire: Inside the Mind of Russell Brunson

Russell's first mentor; pioneered direct mail and affluent client marketing strategies

Sales Funnel Architecture and OptimizationSubconscious Selling and Mass PersuasionStorytelling for Belief Replacement
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