Appears On
Episode Appearances
The Dave Gerhardt Show (from Exit Five) · Apr 23, 2026
Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think
“Self-serve SaaS CMO discussing attribution models, data granularity, and paid media skepticism”
CMO role definition and career strategyAttribution modeling and multi-touch measurementPaid media effectiveness and ROI skepticism
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