Appears On
Episode Appearances
The Dave Gerhardt Show (from Exit Five) · Apr 23, 2026
Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think
“Infrastructure company CMO sharing insights on attribution, positioning, and managing CFO relationships”
CMO role definition and career strategyAttribution modeling and multi-touch measurementPaid media effectiveness and ROI skepticism
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