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Lakota Tidd

Mentioned in 1 analyzed podcast episode across 1 show

Episode Appearances

The Home Service Expert Podcast

The Home Service Expert Podcast · Jun 10, 2026

Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone

Co-owner of Michigan home improvement company; case study of scaling to $24M revenue; author of 'Not How'

Trust and reputation as primary purchase drivers in home servicesPersonal branding and founder visibility in marketingTV and CTV attribution modeling and measurement
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