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Laura Beussman

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

Do This, NOT That: Marketing Tips with Jay Schwedelson

Episode Appearances

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson · May 14, 2026

Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507

“Guest discussing attribution challenges, multi-touch measurement, and CMO/CRO dual role responsibilities in B2B SaaS”

Multi-touch attribution modelsLast-touch attribution limitationsConversational AI for customer insights