Episode Appearances
My First Million · Jul 27, 2026
Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)
“Guest discussing psychology in marketing, direct response advertising, and behavioral economics principles”
Direct response advertising and testing methodologyPsychological pricing and decoy effectsRange anxiety and EV adoption psychology
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The StoryBrand Podcast · Apr 27, 2026
#69: Will Guidara—Why Great Service Is Never an Accident
“Referenced for his thinking on how great ideas require their opposites to also be good ideas; influenced book title strategy”
Systemizing Graciousness and HospitalityCustomer Experience Design and Journey MappingService Recovery and Complaint Resolution
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This Week in Startups · Mar 14, 2026
One Genius Rule That Made This Coffee Brand Famous | EP 2262
“Marketing expert who originated the 'Flat White or F Off' concept on a podcast”
Decentralized cloud storageBittensor subnet developmentMenu simplification strategy
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Modern Wisdom · Feb 19, 2026
#1061 - Oliver Burkeman - Why You Can’t Stop Your Productivity Addiction
“Frequent guest on Modern Wisdom (approximately 1% of episodes); represents interest-driven guest selection over metrics”
Productivity Culture and AnxietyInsecure Overachiever PsychologyControl vs. Agency in Goal Pursuit
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