Appears On
Episode Appearances
The Weekly Take from CBRE · Jul 28, 2026
Every Breath You Take: Rethinking Communication for Senior Leaders
“Author of 'The Art of War'; inspired Choi's book title and philosophy of winning without fighting”
Bulwark Takes · Apr 22, 2026
We’re Running Low on Munitions—Just Seven Weeks Into the War
“Ancient Chinese military philosopher referenced alongside Clausewitz as foundational military theory source”
Networth and Chill with Your Rich BFF · Apr 8, 2026
The Small Business Buying Blueprint with Codie Sanchez
“Author of 'The Art of War' referenced for negotiation strategy of giving enemy a golden bridge to retreat”
Mick Unplugged · Mar 16, 2026
Protect & Serve: From Counterterrorism to Anti-Trafficking with Jeff Tiegs
“Ancient strategist quoted by Tiegs on understanding yourself and your enemy as foundation for strategic success”
The Dr. Gabrielle Lyon Show · Feb 10, 2026
How to Eat for Strength, Metabolism, and Longevity
“Referenced for military strategy metaphor applied to caloric deficit dieting approach”
The Amelia Project · Jan 8, 2026
Episode 97 - Dear Dawn Many Deaths (Part 2)
“Referenced for 'The Art of War' philosophy applied to defeating death”