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Behavioral economics and pricing psychology

Discussed in 1 analyzed podcast episode across 1 show

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Episodes

Design Better · Apr 29, 2026

Etinosa Agbonlahor: Behavioral economist on why pricing belongs in the design process

Anchoring effect in pricing strategy Decoy effect and pricing tier design Social proof and trust signals in pricing Round numbers vs. charm pricing (99 endings)Value-based pricing vs. hourly/project-based pricing