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Decoy effect and pricing tier design

Discussed in 1 analyzed podcast episode across 1 show

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Episodes

Design Better · Apr 29, 2026

Etinosa Agbonlahor: Behavioral economist on why pricing belongs in the design process

Behavioral economics and pricing psychology Anchoring effect in pricing strategy Social proof and trust signals in pricing Round numbers vs. charm pricing (99 endings)Value-based pricing vs. hourly/project-based pricing