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Forward One Podcast

Forward One Podcast · Feb 23, 2026

The 300 Cold Calls a Week That Built Her Career

Cold calling discipline and metrics (300 calls/week, 3 meetings/week)Commercial investment sales vs. multifamily and leasing specialization Market velocity analysis and secondary/tertiary market identification Owner-user deal financing (SBA loans, 10% down payments, tax benefits)Comparable sales analysis for emerging buyer identification