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Do This, NOT That: Marketing Tips with Jay Schwedelson

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Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 23, 2026

A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496

MarTech stack optimization and consolidation Divesting from lightweight marketing tools Conversational AI replacing UI-based workflows Loyalty program strategy and disloyalty identification Negative audience targeting in ad networks