Podcasts · Business

The Influence Factor by The Influencer Marketing Factory

143 episodes · 5 with AI analysis

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

AI Intelligence · across all analyzed episodes

People · top 17

Jeff McNeil Shea Holbrook Monty Montalto Sally Alessandro Normani Billy Parks Lisa Zlotnick Rhett McLaughlin Kacey Musgraves Reggie Fils-Aimé Grace Helbig Emily Rutt Jimmy Fallon Heather Will Carafello Shigeru Miyamoto

Companies · top 20

Topics · top 10

Creator Partnership Strategy and EvolutionAuthenticity in Influencer Marketing at ScaleGen Z Consumer Behavior and Trust-BuildingAgile Product Development vs. Traditional Retail ForecastingCampus Ambassador Programs and Micro-Creator NetworksCreator Authorship and Co-Design ModelsBrand Values Alignment in Creator SelectionLong-Term Community Building vs. Transactional CampaignsInsight-Led Marketing StrategyCreator Vetting and Brand Safety

Analyzed Episodes

Apr 22, 2026

How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick

Creator Partnership Strategy and EvolutionAuthenticity in Influencer Marketing at ScaleGen Z Consumer Behavior and Trust-Building

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Oct 29, 2025

From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks

Creator economy business models and monetization strategiesVenture capital investment in creator-founded companiesNiche passion communities and audience authority building

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Nov 19, 2025

The New Era of Sports Engagement w/ Will Carafello (NY Mets)

Sports Social Media Strategy and Community ManagementAthlete Personal Branding and Influencer MarketingReal-Time Content Creation and Trend Participation

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Dec 10, 2025

Inside Etsy’s Creator Ecosystem w/ Monty Montalto

Full-funnel influencer marketing strategyCreator ecosystem development and partnershipsCo-creation and limited-edition product collaborations

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Jan 7, 2026

How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt

Community-Led Social Media StrategyTikTok Marketing for Automotive BrandsAlways-On Influencer Programs

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