Episode #60 Featuring Sean Hoess! Creating Eudemonia, The Allure of the Eudemonia Experience, Bringing EVERYONE together, Providing Integrity to conventions, Gathering Epic Speakers and more!

Hey everyone, Dylan Jamele here today with an extremely exciting announcement. I am now on the Menecht app as an expert. That is Patrick Bet David's app so you can hire me today. You can ask me questions about hormones, peptides, neuroscience, cardiology, cellular health, finances, faith, religion, whatever it may be. I am there. You can book me for your podcast and you can also apply to be on mine. But go over, download the Menecht app, find at Dylan Jamele. I will answer either by audio, by text. You can get video responses. You can even book a phone call with me. I'm extremely excited to be available to work with all of you and I thank you all for your support. So check me out on Menecht today. Today's episode is sponsored by Apollo Neuro. Apollo Neuro is the leading doctor recommended wearable technology. 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Now today's an extra exciting episode for me and I'm going to give my man here a really good intro that he deserves but I found him at the first ever biohacking convention that I ever went to last year and it turns out that this is of all the ones I've been to, it's my favorite and that's why I have him here because I want to talk about it. So we're going to get into that but first he is the founder and CEO of the Eudemonia Summit which is what I speak of and that is the world's leading gathering of health and wellness experts and he's also the co-founder and CEO of the world's very first wellness festival which I'm sure many of you have heard of which is Wanderlust. Now just a quick brief, Wanderlust had combined world-class yoga and meditation instruction with outdoor activities, lectures, music and the arts. He launched that in 2009 in California and that grew to 65 annual festivals in over 20 countries. Absolutely amazing attendances of 80,000 plus. Now when he left Wanderlust he launched the Health and Wellness Summit that I referred to as Eudemonia in West Palm Beach and that was last year in 2024. There was 2,750 participants in a three-day summit. It was a wide range of talks from leaders on the frontiers of wellness. It was amazing. I can tell you firsthand of being there, sitting there and experiencing it and it's coming back this year and that's one of the things we want to talk about today. November 13th through 16th once again in West Palm Beach. My man here has also received his JD and his master's degree and his BA from Columbia University. So without further ado, I'm happy to call him my friend now, Sean Hess. Thanks Don. Wow, that's quite an intro. I really appreciate it. Hey man, known for my intros. That's all I'm good at. I had some good work. You've done your research. That used to be so hard to do too and now of course you can plug anybody into AI. Not to steal your thunder of course, but that was very well done. I appreciate it man. Thank you. I take it very serious and I'm very honored to have you here. I will tell you, the experience last year was something new to me because I'm used to the bodybuilding scene and everything and transitioning into this and feeling it in the way that you made it feel in your presentation because I didn't know who you were when you started talking. Then I put two and two together as things went on, but you spoke very eloquently and I could see the passion and the drive behind what you were doing and I just, before we get into everything, I do want to say thank you for what you're doing for the community and putting this on and making it something different and we'll get into what I mean by that, but it is different. It's a real experience. It's not just a big expo of brand selling a bunch of stuff. You put so much time and effort to this, thank you first and foremost for what you've done here. Well, thank you. It's nice of you to say. I mean, I personally, I guess just for me, experience is always king. It doesn't matter how interesting the subject matter is. It doesn't matter how deep your personal passion is. If the event you're going to or attending isn't also fun and exciting, if there are moments of surprise and delight, if there isn't a community around you, then it's still going to be lousy even if you love the subject matter. For me, I think that's the I guess to some degree, it's sort of like we wrap a, I think a kernel of wisdom and knowledge in a very delicious container of fun and festival and excitement. That's really the whole goal. It's like, you could think of it as the pill of pressure, the sugar pill. It's like there's an invader and there's a lot of knowledge, except for that's not really a bad thing. But the knowledge sometimes is, there's sweat involved, there's learning involved, there's all those things, but I think what it really needs to be first and foremost is just a lot of fun. So that's what we're trying to achieve. Well, you definitely got off on the right foot last year and I literally cannot wait for the one this year. I'm counting down the days and the group that you've put together and the amount of different types of people that just don't speak that often throughout the year. It's truly a testament to what you are doing there and having that capability, it's one of a kind. And that's something that I want to convey to everybody as we get into it. But let me, before, because we're going to focus a ton on that, but I'm curious, you started with Wanderlust, huge success, started from nothing. What inspired you to start there and then has driven you into the direction you've gone? Yeah, it's a good question. I think it was a very gradual process for me. I really started before Wanderlust. My first real startup was actually a music company that I founded with Jeff Krasnay, who became my partner in Wanderlust and also Simbal did Unimonia. Jeff and I were musicians and really excited and sort of be part of that late 90s music scene that was burgeoning in New York. And I basically quit my law job and he opened a recording studio. We worked on together and we ended up starting in music. So I suppose from that really came not so much the wellness because it definitely wasn't a lifestyle that was steeped in wellness, like 3am clubs with lots of drinks. But what I did learn from that was just, I think, the importance of, I suppose entertainment and community because the band scene that we were in were, these were touring bands, bands that really built their careers on live events, which is gathering people and gathering people around a shared passion for, in this case, a band. But I suppose that was the first thing that kind of led to this. And then the rest of it is a little bit of, sometimes I think of life. I mean, we all tend to pat ourselves on the back. I do it all the time too, like how much wiser we've gotten with age and now I know that I shouldn't be out until 4am and having six drinks. Well, the thing is, a lot of it is just your body and age tells you that. It's not actually that you've got any wiser at all. It's just you literally can't do it. You feel like crap. And so for me, I got into my, I started my first, my record label and artist management company with Jeff. That was in 1999. So I was already 29 at the start of that. Got into my mid 30s. That label ran for 10 years plus. And so I started getting into my 40s. And then that was happening. A bunch of other things were happening. Jeff's wife, Skyler, was deep. She became a founding member of Wanderlust as well. She was really deep. Became an extremely accomplished yogi and yoga teacher, open to studio right above our record label offices. So personal interests kind of cross pollinating with availability and just the scene of wellness. And for me, it was sort of a natural thing because the other thing that I was watching was like all of these music festivals that were being founded in the early 2000s, mid 2000s, and there was a lot of other ones that we were going to in the context of music. And the backstage VIP scene was great, but I never wanted to be in the front of house. It was packed and crushed and you're treated kind of like an animal. And that was muddy and dirty and some 18 year olds was peeking on your shoes. And basically, I didn't want that experience anymore. And so really Wanderlust was kind of an amalgamation of all of that. The need to build community around passion points, identifying a passion point in people that burgeoning wellness scene in the 2009, 2000s, like 2010s. And then the need for an experience that was elevated in a mass participation gathering, like being in nature, no fences, just an open, beautiful canvas to celebrate with. And yeah, we threw all that together and that's sort of what led to Wanderlust. And I'd say that in some ways, Unimonia is an evolution of that. I would say the big distinguishing factors of Unimonia is really just that there's obviously a bigger canvas of experts and talent speakers. We didn't have speakers of the caliber that we do here. The big head miners at Wanderlust were yoga teachers and musicians. And here it's really like you're human and you're hymen and highly barium people that are much more celebrity and media figures. But the other one is really just, I think, a much more of an emphasis on science and evidence as a tool for talking about the truth. And obviously, science and evidence in human health is something that there will always be debates. There are always contradictory studies. I don't think it's like science and even in physics, not that that's either perfectly determined either. But the point is that it's not an exact science, human health. And I think in some ways, we're trying to reflect that while having intelligent conversations based around what people know. So there's a lot more focus on that at Unimonia. And I think that's also just where culture has gone. Like wellness culture started, I think came very much in that early phase was coming very much out of a lot of Eastern practices, a lot of traditional medicine, a lot of stuff that much of which has turned out to be evidentially supported by science and some of it hasn't been. And so now there's like a more of a focus on like what are the practices that not only have a rich cultural tradition or it's called ancient wisdom, but also are proven to work. And so that's sort of where we're trying to sit. Anyway, that was a long winded answer, but that's the best I can do. No, no, no. That's what I need. That's what I want to hear. I want to convey this to people and I want them to understand the mind behind product. And you know, it's always important to understand the why people don't don't always get to see all of that or understand it. And I think it's very important to understand and know that and see where everything's coming from. So I've got several things that I would like to dig into about this. How difficult is it to piece something like this together and put it together? Explain how much effort and like not only money, but thinking, thought process, structural, this all has to come together to really flow together. And especially when you're doing it over a several day period, that cannot be easy. That has to be well thought out. So obviously a testament to you and the people that you have surrounded yourself with on your team, but just kind of get into what exactly goes into this and what it takes to put this together. Yeah. Well, that's a good question also. I would say that a lot. I mean, I wouldn't want to have just started this and had to produce something of the scale of eudemonia if this were my first event. I mean, it's over, you know, I've done over 100 wellness festivals with Wanderlust over the years. And so, you know, there's been a lot of practice, but some of the things that, I mean, listen, we've chosen a very particular kind of experience, right? It's like, it's as big of a wellness conference as you will find anywhere in terms of, I mean, we have 40 stages. I was just looking at this the other day. I mean, I countered them up. There's 40 stages ranging from small, you know, wellness or, or let's call it movement stages to, you know, 2000 person, you know, a main stage. And each one of these things at any given moment, 15 or 20 of them are operating simultaneously. And so, you know, you're wandering around, wandering into this experience or into that experience. And, and, and, you know, there's just such a amount of richness and sort of what it takes, I think is, you know, it's two things. I mean, there's, there's like the incredible team I have. And it's like all sorts of different kinds of people. My wife does a lot of the programming of talent. She's just amazing in terms of networking and bringing together different people who, who are in some ways in conversation greater than the sum of their parts, which is, which is an art form. And then there's the production side, which is, you know, the sound, the stage, the lights, the access, the systems, the scheduler that allows you to schedule this advance, the capacity tracking, so that each little venue isn't oversubscribed because we didn't want an experience where you've got to run to the next venue to make sure you get in before the line gets in. Because otherwise you're not going to get your, that's not a wellness experience. That's not going to be fun. So now, so we try to design it where, you know, we take the stress away, we probably add a little stress in the front end because you have to schedule your sessions in advance. But that means that by the time you get there, you know what you want to do. You're still free to change, but you're, you're, you know where you're going to go. You know your spot's guaranteed. And you can really take advantage of this entire canvas of what we put together. But yeah, I mean, you know, we swell from, I don't know, I mean a full-time staff of about nine people to, you know, several hundred people to produce the event, plus another hundred or 200 volunteers, actually 200 volunteers. So there's like 400 people that are engaged in producing the thing when it's actually on site during the three days. So it is quite a, it's a, it's a circus quite, quite literally to put it all together. Man, but it's so fun. And to be able to go and see so many different people speak. And I personally love the ability to set it up and schedule it. I think that's tremendous. I wish they all did that. I understand that you, you know, with the amount of speakers that you have and the types of speakers, it's really important, but it's nice to have that structure and to know where you're going. And the whole setup is so precise. I mean, the precision that you do everything with is something else. You know, like I was talking about before, it's, it's not just the convention, it's the experience, it's the setting, it's the tranquility, it's the comfort. I was kind of talking to you off-camera that I just kind of needed a nice little reset for this. It doesn't seem to me, some of the conventions I go to, it's such a hustle of networking. And it's, you know, it's, it's not even fun almost to a point. And you almost get lost in the, all of the different people selling everything and the pressures here to be here and to be there. And you kind of lose the whole point in being there. And, you know, why do you feel that yours is so different and how it's set apart? Yeah, I mean, that's, I think a function of a few things. One is that I think that inherent to a wellness, you know, for lack of a better word, what do you want to call a wellness, a biohacking or whatever you want to call it, health conference, it's all of those things. I think inherent to that is a little bit of self-selection. So people come and to be on a path, they're looking to heal, they're looking to improve their lives or be sharper. They have loved ones who maybe are sick and they're looking to better take care of them. There's a lot of goals, all of which I think are just kind of inherently positive, right? You're starting from a place where people are seeking a positive thing, a personal transformation or helping someone else. And so that's one thing. And I think that just means that the audience that comes is in some ways, you know, already primed to be human and to be kind. And so that shines through, I think. And that's not something I do. I think it's inherent to the type of person who wants to come. I think beyond that, it's like, I've always felt really strongly. I mean, the thing that even in my 20s that used to bum me out about, you know, the classic music festival model was that there was kind of no way to get away. You were there and you're kind of jammed in with all these people and there's loud noise everywhere until three in the morning. And like, you never had these moments where you could go into this quiet area and decompress or you could wander away from the crowd and be alone. I mean, maybe it's too much of an introvert. So you're learning more every day. But that's true. And so, you know, we very consciously carry unimmonious so that, yeah, sure, there's some really peak, high experience moments and there's comedy and there's like fun stuff and there's like lectures of people like amped up. But there's also, you know, the sound bathroom and the meditation class and, you know, these moments where you can really get away and escape. And I think, you know, we try to curate both. So I think that that's representative of the human condition. I don't think anyone can be all hype all the time, at least I certainly can't be. And I think that's true with everyone else too. So, yeah, I mean, I think it's a mixture of those things. Yeah. Yeah, I think it's important to convey, like you've said multiple times, it's a wellness convention and it's a time to be well, to get well, to learn how to be well. And I think that if people get that message conveyed to them more and they don't feel like it's just this big auditorium of people trying to hawk them and sell them the whole time. I love the brands. I love going and talking to them and seeing new things. But I also sometimes it can be a little too much and it seems like it's more of a marketplace than an actual place to go to learn and to get yourself better, to learn how to heal yourself and different concepts and ideologies that people have. And I think that that seems to me to be one of the main goals of eudemony. And that's what I would like to ask you. What is your goal with this? I mean, why? Why do you do this and put so much of your time and effort into it? What do you ultimately want to accomplish here? Yeah, a few different things. One thing for sure is that, I mean, like every American, I mean, this is where I do align with the Maha movement for lack of a better word is like, like every American, I've just been watching the rise of obesity and the resulting diseases, diabetes, and you can go down the list. And I've been watching this happen in my lifetime very much because it's actually, I mean, I'm 55. And when I was a kid, if you look around at the statistics, I think obesity was at about 16 or maybe 20% or something like that. And now it's at 41% or at least was right before the end of the year is M.P.I.C. which is a pharmaceutical solution. Again, I'm not actually even critical, but I'm just saying it's a pharmaceutical to a problem that was very clearly the result of some sort of external factors. Human biology didn't suddenly change from 1970 to 1990. So obviously, obviously something changed in life and the diet or in our exercise and our lifestyle. There's many, many. So I want to be part of the solution to that. That's absolutely. But then you get into the how and there's a lot of people that have, I think a lot of public health experts that kind of have thrown their hands up. And one of the reasons they threw their hands up and say, well, as epic as a God said, is because as an example, they've tried so many different interventions to get people to eat better, to get people to lose weight and guess what? It doesn't work. One can have a million, there are a million reasons why it doesn't work. But one thing that I actually firmly believe does work is empowering individuals to, and by that word empowering is the key word, is empowering individuals. And that's like, it starts with knowledge and it starts with community. There's two things. Like you have to know what you want to change. And then you need to be in a supportive community of people that actually support that change. And it's very hard to do alone. There's a million studies that show that. So the question, so for me, I'm trying to address both. It's like, okay, we're gathering a wide range of diverse experts. They don't all even agree with each other, but they are people who have strong voices and some of whom will definitely resonate with you as an individual, some of whom will have practices that will be helpful to you. Then we're bringing together people who are in themselves, kind, supportive people, you're going to make relationships, you're going to have friendships, you're going to find that buddy to go running with or whatever it is. And those are the little steps that people take, I think, to effect real change in their lives. And I think that that's where a lot of the solution lies. I also think we need reform of big food. And I also think we need to exercise more as a country and I think there's many things that are part of the solution. But I guess one small part of the solution for me is empowering individuals to feel like they can make a difference and they can actually make a change in their health and have positive outcomes. And then to do that in the context of a community, which is supportive and shares those goals. And I think that's what really makes these good habits stick. So I guess, you know, that's sort of what I'm hoping to achieve here. So who would you say that eudaimonia is for? Like, is there, because some people, they get, they get scared when they hear the word biohacking or even wellness. I think that it gets in people's heads and they think maybe it's not for them. Who is this for? Well, anyone who's alive. I like, I just think teasing is still alive. If you're still alive, it's pretty good for you. No, I mean, I honestly think that this is the thing, like we're not a biohacking conference, we're not a conventional medicine conference, we're not, you know, a OG wellness conference. What we really are is I am trying to find practices and protocols and tools that work. And not every tool and not every protocol is going to work for every person. We're bio individual, we all have different things that resonate with our bodies and our, I mean, there's so many different factors, right? There's, there's, there's habits that might be easy for you to adopt that are very hard for me to adopt. I mean, there's so many different factors that go into this. And so the way I think to get people to find things that work is for them to be exposed to a lot of different options, all of which will fall on the spectrum of generally being good for your health or your mental health or for weight loss or for whatever conditioning is that you're trying to address. And so, you know, I think that's, that's, that's how I see it anyway. So what I find, you know, being particularly here, and one of the things is the speakers that you have and the amount of information, a lot of these people, you know, they charge a lot to speak and to do and, you know, they have courses that you have to pay for. And you're, when you go to these things, you're getting all of that information in a, in a large setting there. I mean, that's just part of what you're doing. It's free of charge is the ability to learn, but also the groups of people to engage with one another once it's over to go, did you hear that? Or you know what I mean? Like what I found when I was there and the lines they went chat, yeah, to the event, yeah, totally. Yes, you build all of that and you build more of a community. And when I say that, I mean, it's like this ability for people to find common ground, like we're working together on our health and it, it almost, it alleviates some of the everyday friction that has been put out there so often. And when you start talking about, wow, this, this diet concept or wow, you know, this concept that Huberman threw out or, you know, there's a lot of neuroscience things I'd never heard about. And even last year, you and I joked like the whole GLP one debate. Yeah, I got a little fiery, but you know what, I actually learned a ton in that moment and I paid more attention because it was so fiery. So, you know, hearing these, like even disagreements and being able to hear both sides, and then it kind of makes you think, wow, you know, I thought one thing, maybe I should go look at what's so and so set and take a different look and it gives you the ability to have different perspectives from people that are considered geniuses and professionals and what they're doing. Yeah. Well, that's another thing I didn't really touch on, you know, before, but I mean, I guess the larger picture of why American health doesn't improve one other belief I have is that it's also because the same reason a lot of things are not improving unrelated to health in America, which is that we are paralyzed by tribalism in this country, left and right. And, you know, and, and I think that, you know, if you could step back from the tribe of belonging, and of course, it's extremely human and natural to want to belong to our tribe, we'd all, you know, we wouldn't have made it out of the Stone Age if we didn't have tribes as a species. So, it's not, it's not to knock that, but it's to say where, where that becomes so, so ideologically charged that you're no longer able to consider good ideas from the other side. You know, I think that's really to the detriment of everyone. And so, you know, I've watched that happen to some degree in health as well. And it's honestly a trend that I really hope that Unimonia can play some role in reversing. We, human health is perhaps the one thing that is, you know, truly shared in common for everyone who is still indeed alive. And, you know, and the need to, to, to preserve that experience and to make life as, as meaningful and as rich and as long as possible. And, and so there should be no politics to it. But obviously there is, and there's an incredible amount. And, and, you know, that's just because we're human. And so the question is, can we have meaningful discussions and take good ideas from people we don't otherwise agree with? Because there are lots of good ideas in Maha. And there are lots of reasons why you might criticize Maha. And like the point is, like both can be true. And we can have a dialogue and see if we can agree on the things that we hold in common and move the country forward that way. And so I hope that, I hope that there's some small element to which Unimonia plays a positive role in that as well, which is, I guess, kind of killing some of the divisions of society in general. I'm not a fan of what's going on in the country in general. I mean, just that I feel that, you know, it's very difficult to see progress happen because usually there's just massive resistance by tribe on any issue you can pick in this country. And it's just like you can't find a middle ground and move forward. And that to me is very disappointing. So hopefully, hopefully there can be some positive outcome from this as well. I could not agree with you more. And look, real health, real wellness doesn't have a political side. You know, and, and I think that it is so important to leave that trash at the door and just realize that we all need each other to stay healthy, to help each other, to learn from each other. It's a constant group effort. Dude, I got some beliefs about some things just like you do. And you might have completely different ones. And I could care less because I care about you, like what you have in your heart, what you're teaching, what you're conveying and what your mission is. And if you've got a great mission, I can get on board. You know what I mean? We don't have to have, you know, the same basketball team or the same like a foods. I don't give a shit. I care about you. Totally. Well, I think that's really the, I mean, and that's the point of the in-person gathering, right? Like, I think that it's easy over the internet to sling hate around over text message or whatever it is, because it's like, it's faceless and it's anonymous. And you don't hear the human story behind the person. You don't know what's motivating and why are they angry and upset? Why are they triggered by what I just said? You don't know any of that. And context matters and human interaction matters. And again, that's why like we've always resisted this being, you know, streamed or a virtual version, like we don't want that. It's not because we're trying to extract money from people. It's actually would be probably profitable to put it online. It's actually, yeah, it's actually just that I don't think you get the value and the value is not just the ideas and the information, the value is the interaction. And you don't have that in the online version. And you know, it's, it's, it's everything when you see somebody talking in person, you really feel what they're saying there. And you have that experience live, it hits way different because you can really feel what they're saying, what they're conveying. And it's just more engaging and real. I mean, not that it's, I mean, this is great, what we're like, what we're doing here, we got to do what we got to do. But when you got that amount of people together with those kind of speakers making that kind of impact, man, that stuff resonates forever. And that's what's so important about these conferences and what you're doing and the speakers and the groups, because it just, it brings all of that together that we're missing. And I think that that's part of what is important about this. It's, it's just a whole combination of everything. And, you know, I think that you really put that together. Well, now why Palm Beach? What, what is the, because I find it, you know, I know, I think I know why, but you tell us why. Yeah. Well, I mean, it's a mixture of things. There's a little bit of luck, which I suppose, or just happenstance, which is that I had long had a relationship with the good folks who run Discover the Palm Beaches, which is the tourism group for Palm Beach County. And, you know, their mission is to basically drive really interesting cool events to and that attract visitorship to the county. And I've had a good relationship with them just going all the way back to my, my wanderlust days, and they were always very interested in collaborating on a health and wellness event. So that was part of it. But, you know, once I arrived there, I would say that, you know, I've gone, I used to go to South by Southwest and Austin a long time ago, and go to, you know, Jazz Fest in Nol, and I've sort of been to these kind of events that you could think of as takeovers of a city, for lack of a better word. I mean, stuff by stuff, it really just ekes over downtown Austin and obviously Jazz Fest does the same in New Orleans. And I, and I, and it's really interesting because you can see first of all how transformational they are, but, but also, you know, there's this sense of like, what's the city like before and after. And I've been feeling like there's a change of foot in West Palm Beach, which is sort of hard to describe, but there's a energy, there's a whole youth culture of people who are very passionate about health and wellness. There's a whole entrepreneurial culture coming in. There's related and a lot of big money, you know, developers and or, you know, hedge funds on the other side of it, thing who have come and made it their headquarters. And there's this weird thing about the city, which is that it's got all these empty lofts and all these areas that are still not built, like the rest of Florida, which is like, you know, just building, building, building everywhere you go. And there's this sense that it's sort of like waiting to happen. There's an energy to it. And I really do feel like, you know, it's the as a town and community, West Palm Beach is going to grow into a really, you know, special place over the next 10 or 20 years. And there's a lot of people who have a very, very, you know, large vested interest in seeing that happen. And I think, you know, other things super interesting, Cleveland clinics moving there is obviously all the major, you know, hospitals and sort of traditional medicine, you know, purveyors are opening there. And there's a huge, you know, culture on that side growing too. So I think, I think just over time, West Palm Beach is going to become quite an interesting place. And, you know, for us, being a relatively blank canvas, I think it allows us to grow into the downtown area. One of the visions I have for the event long term is that not that it's just at the current location, but that it begins to, you know, most South by Southwest style become like a wellness takeover for lacking a better word for the entire city. And the whole downtown area has tons of open area and atorias and other hotels and other things going on where you could expand the footprint. So that's where we would like to also go and sort of create this palpable sense that you've walked into wellness Mecca and you are here for a week. And this is what you're here to do. And I think that again, just expanding the power community by bringing more community together, that's a lot of the goal there. So final thing is, you know, the airport is six minutes from the door. The Brightline train stops and you can walk to the convention center in five minutes and that's connecting Miami and Fort Lauderdale and Orlando to West Palm Beach. So there's like all these other little, you know, technical reasons why it's great. So yeah, I can go on, but I think it's a great home for us and I'm excited to grow there. Well, I can tell you right now, I'm not complaining about going to Palm Beach in November. I don't know. I'm complaining about that. Yeah, awesome. No, it's it's really a tranquil area. It's very beautiful. It's not too wild or crazy. It's not like overpopulated. It's it's and I just asked because I find it to be, I don't know, man, it's just a really comforting area to it. It feels like it fits the mold perfectly. Like it just kind of aligns and I feel like that that's part of what makes it such a cool event is it's just everything comes together and and it's it's an impactful part of, you know, every year now and I hope it continues and I want to continue to help you. I want to talk to you about the speakers that you've put together for this because last year was very impressive and I was newer. Yeah, newer to the scene and I comprehend now what I experienced last year, but this year is even bigger. Now, let's talk about a couple things and one is kind of the selection process and then I'll expound upon that. But let's talk about the selection process first, then we'll kind of get into the difficulty of getting all of these people to come together. I guess here I'd first is an opportunity to win points by with my wife by saying how amazing she is because she is pretty amazing. She has she is the lead programmer of the event. I get involved in some some capacity in some ways and we also bring some talent in through our partners and our and our sponsors. So there's a sort of mix of ways will come in, but I would say probably 85 or 90 percent are, you know, we reach out to them and, you know, basically pitch them on why we believe they should be speaking at Eudemonia. And so that's, you know, it's in our form and particularly last year when no one had heard of us, you know, I think it was it was a lot of work. I put a lot of work into it. Karina put an incredible amount of work into it. I mean, we're talking about, you know, it's like hundreds of phone calls, our region letters, you know, connections, oh, you know, which role great. Can I talk to your friend who knows which role and, you know, we just sort of go through the growth through the network to get there. But, you know, that's the the connections and sort of building trust to get these folks to be willing to come. And then I'd say beyond that, it's like, then there's a whole separate set of like the programming itself, like what are they speaking about? What are we, you know, asking Hebrew and just speaking about? And what, you know, when you have somebody who's like a celebrity like Halle Berry, why is she there and what what is how is her voice relevant and interesting to people in the health and wellness context? So, you know, that is another whole massive thing. We have a team of Karina and a couple other people, but really it was Karina and her colleague Emily who put a lot of that stuff together. And then of course we solicit feedback from the talent. So it's a multi step process. There's the booking process. There's the programming process. You know, this year, I would say we were at least, you know, when we would reach out, most people at least would have heard of Yudemone at this point. So that makes it a little bit easier than being literally a random event in West Palm Beach. But still, you know, obviously everybody, all these people are really busy and the question is like, why do they want to be here? And, you know, I think what we're hoping to do is really, you know, I think the key thing is in contrast and I don't, there's, I have no bad things to say about any wellness conference. And I think they're all performing an important role. But I mean, one of the things we've tried very hard to do is to make sure that we represent integrity on our stages. We do have three stages where we allow commercial talks and, you know, product pitches, which I think by the way are very valuable and very informative, but we do that on three stages. All the other stages, you know, we're asking people to present information. I don't care if you're connected to a brand, that's great, but you need to be presenting pure information, not sales pitches. And that's always a great line. And I know everyone walks it, but the if you kind of take a step back, a lot of conferences depend, you know, for getting their talent on the talent's ability to pitch their products. And that's how this works in a lot of ways. And so, you know, we pay our talent and we do that because we also want to ensure that we have the ability to say, yeah, we're paying you, we're going to cover your costs, we're going to put you up, but you're going to present as an expert, not as a representative out there to sell a product. And so I do think that makes a difference. And I think that over time, people will respect that. And, you know, that's always a lofty goal. Obviously, at any given moment, you know, somebody might break the rules and, you know, our only recourse is really to not invite them back. But I mean, I think over time, the goal is to establish that, you know, we're not here, at least with our, the vast majority of our stages, you know, you're not going there to be sold to, you're going there to be overly informed. And also to interact like Q&A is a really important and answering questions from the audience because, you know, it shouldn't be a one-way deposit of information. We're trying to really create a dialogue also between attendee and speaker. And that was music to my ears. And that's what I wanted to get out of you was how that whole process went because there is nothing more like bothersome and irritating when these people will get up there. And instead of helping people and conveying the information that they're blessed to have, they just want to go up there and do everything to point right back to what they're selling. I mean, you can do that on ads on Instagram. That's what social media is for, man. That's not what the stage at a convention is for. Yeah, I agree. I mean, I also think that, you know, listen, I mean, it's very interesting this whole conversation between, you know, commerce and integrity in science and products and health and wellness products. Because I mean, the vast majority of the people who are selling a supplement or whatever, they really believe that the supplement is helping people. So it's not like, I don't think there's many, I actually don't believe there are many charlatans, like true people who know they're selling snake oil and do it anyway. Like I don't think that's the problem. I think the problem is that, that there's a more subtle thing. And it's the same subtle thing that often gets, you know, big pharma gets critiqued for. It's like, we talked about this once, but I think it's worth just raising again, is just that, you know, people say, Oh, well, you know, big pharma incentives to, you know, treat, you know, conditions that are chronic and therefore you take a drug for life and they're not there to cure you. They're there to get you to take the drug forever to maintain a condition without curing you. And I think that's all true. And then they're financing studies and which studies that they finance, well, they finance the ones where the most lucrative drugs can be happened. In other words, chronic conditions and their incentive is to keep you on this treadmill. Okay, fine. That's actually a valid criticism. But now apply that same logic to the wellness influencer standing on your stage, you know, talking about a supplement that, Oh, wait, you have to take it every day forever to maintain the benefits of the supplement. And, you know, when you look at it, it's actually in the same category. And again, I don't think either of those groups are necessarily acting maliciously or in bad for bad faith or bad motives. All both of them, I believe actually fundamentally the vast majority of people involved in both big pharma and in the wellness industry want to help people and want to make them healthier and make them live better lives. But there is an incentive for certain kinds of behavior. And I think that that incentive, we just have to be aware and recognize it. And, and, you know, if we're aware of it, we're recognized that maybe there's a little bit of skepticism that we all have to apply all to all claims in both wellness and in dimensional medicine, at least with respect to products that are being sold to you. You know, I think that's good and that's healthy. And we should have that skepticism. But anyway, I guess I don't want to create it like I just, this is where I sort of depart. I try to be very non conspiratorial in my thinking. And I just, I don't believe that there's a large conspiracy against this, but I do believe the incentives are set so that that skews towards sort of non optimal outcomes sometimes. But I want to be aware of that in wellness too, because I'm probably seen more as a member of the wellness industry than I am is seen as obviously the member of the, you know, conventional medicine, you know, industry or certainly big pharma. And, you know, I think it's really important that we behave with integrity and that we represent, you know, the best evidence, you know, evidence based claims that are made for the products that we're recommending to people. Well, if I want an infomercial, man, I'm going to stay up till three or four in the morning and wait and watch it. Then I don't want to do it at a convention. I want, you know what I mean? Like, I want to go to those particular things to really dial in knowledge and things I'm missing and piece it together. And, you know, it's one thing, though, if you get somebody up there that's, you know, explaining their whole life's work, and that's why I developed this product and leaves it at that. Okay, cool. That's good. Because then I know, you know, but leave it at the door and focus on what's needed. Because you, like I said, you've got your social media, you've got every, you've got platforms everywhere to sell things. All of these people are big names. I mean, your lineup, I mean, Holly Berry alone, that's a huge deal and score. And what I like about that, it's not so much the celebrity name. It's the fact that somebody that is well known is taking the time to come here and speak on health and wellness. That's what I'm excited about. You know, it's the voice. Yeah, it's like, I mean, also there are, you know, we've, it's funny, I used to do this at Wanderlust. We would, you know, when we would look for our musical headliners, we're always looking for people that had a demonstrated interest in health and wellness in some ways, because that would align them. I mean, one classic example was Moby, who DJed our events a number of times, but the guy's like passionate about neuroscience. He's a meditator. He's a vegan. He's like so deep in this stuff. And he gave two lectures at Wanderlust during the day, you know, talking to people about veganism, one another one, where he talked about music and the effect of music on the neurobiology of the brain. I mean, really interesting stuff, right? But that's Moby. And then at Moby at night is like on decks, you know, people jumping up and down. And I think, and I think, you know, in some ways, Halle Berry is a good example of that in, as applies to speakers. I mean, she's obviously celebrity, but she's passionate about starting a whole company on, you know, women's menopausal and post menopausal health and hormonal health. And she's become an expert in that she's partnering, you know, with a number of companies to really educate, you know, people on menopause and how to how to live through it in a in a in a better way. Excuse me. I realized that my phone is not on silent. Sorry for ruining that. But no, you're fine. Anyway, so that is, you know, I think, let me just cancel this. Yeah, so I mean, you know, that's really the goal is to find people who are to find people who have, you know, a personal, if you're a celebrity, your honor stages, not because you're a celebrity, your honor stage, because your celebrity was something really important to convey. And so, you know, in Halle's case, that's that's clear. She's she's a passionate advocate for, for, for, you know, hormonal therapy and and and educator on menopause. I think, you know, we've looked at a lot of other people that I don't want to disclose now. But I mean, there's a lot of conversations with, you know, professional athletes and other folks who have a story to tell. And maybe that's a recovery from injury, or maybe that's a, you know, maybe that's they've managed to extend their career for longer than anyone else has in history, because of certain, you know, wellness optimizations or diet or other things. I mean, there's so many interesting stories to mine from people who are celebrities, but who have achieved something specific in health and wellness. And so, as time goes on, we're hoping to bring more of those voices into the event. And I think that's important in, you know, I personally have always been a more on the side of the fitness side, the nutrition side, and more recently, because I had partnered with Timeline for now for a year, because of my desire to learn about the cellular side of things in the mitochondria side. So that's been my area. But recently, I've really started to focus on the neuroscience and the neuroscience, the mind, body connection. And that's actually, I'm coming with Dr. Dave Raven to the conference there because I'm working with them as well. I mean, he's my new partner now for many years. So I mean, I'm vested in neuroscience. My whole thing now is putting that piecing it together. I went and enrolled in Arizona State to study neuroscience. But my point is, is that these places, we are able to learn the connection and put it together at a conference like yours. And that is so important because there's so many facets and areas of wellness that I think people lose sight of. I mean, even myself that's been doing this for 20 years that I, it's so so called expert, not really because I never, you're only the only way that I find myself to be an expert is because I understand what I don't know. And I surround myself with the people that do. And that's what makes me an expert because I'm smart enough to know that. And I pray that people do that. And that's why they come to these, because you have the ability to learn from so many of the best and brightest people around the world. And if you come in there with that mindset, I mean, it's like limitless on what you could obtain from a conference like this, with the people that you've put together. And so I want to convey that to people that this, this time, it's, it, yes, it's supposed to be fun. And you're supposed to talk and network, but you're supposed to like, come here to really piece your life together, right? Yeah, well, I mean, I think one of the great things about the event is that, you know, the talent tend to, I call them talents, the speakers, whatever you want to call it, like they tend to be very, very accessible. Because it's again, that group, there's a vibe in the audience and is a vibe in the air where you know that people are, you know, they're not going to mob you and they're not going to be disrespectful and they're going to come up and ask you, you know, interesting and meaningful questions about, you know, what you recommend and what you have learned as an expert in XYZ field. And so, you know, what you see is a crazy amount of, you know, conversation in the halls at the event. And I love that part, you know, it's like, casually you're having dinner and oh, there's, you know, whatever, a doctor sitting next to you that was speaking earlier on some topic. You know, it's Chris Palmer right there and you asked him a question. And the point is that that type of interaction I think is really awesome. The other thing that I think is really cool is that, you know, we do, we have, you know, we have master meditators and, you know, lifelong yoga teachers that are just in attendance. We have tons of medical doctors who just come and attend. They're not speakers. But so at any given moment, you know, the attendee you're talking to might be, you know, like as I said, they might be a meditation master, you know, she can go home master or they might be, you know, a medical doctor and you never know. And so there's all of that, you know, sort of interchange of ideas and information that can, then can cross pollinate, which I just think is super cool, honestly. And I agree with what you said. I mean, I see myself in the same way. I'm, I'm, you know, I'm a jack of all trades and a producer primarily of events. I'm not a medical expert. I pick up what I can learn from the people that are around me. And I think the key for me is to just know enough to know who the real experts are and be able to apply filters to make sure that we're bringing really quality people to the event. But yeah, that's, um, yeah, know your place, right? Always, man. That's, it's the best that I could ever offer to somebody is to be as well rounded and versatile in your knowledge basis you possibly can. And you can only do that by listening and learning from the best and their specified fields and, and then culminating it all together into one. And I think that's what's so important about these events is you actually have the ability to do that. And that's what you're providing. We're honored to, uh, we're honored to have that many people there. I think the, the next thing to do is to like figure out a little bit about, we're trying to think a little bit about how, even though we want you to only have access to the media, if you were there, we're trying to figure out how to maybe ingest, for instance, ingest all the videos and all the transcripts into AI and make that a kind of searchable knowledge base that we can give to attendees. You can't obviously attend every session while you're there because there's a lot going on at the same time. And so it's a way to do that. So there's a lot of things we're thinking about like that too, where it's sort of going to become a, become a valuable tool for attendees to, to dive into after the event as well. But yeah, no, I, I, I love that part too. It's like sometimes my partner, my partner, Jeff used to always say, it's like, talk about, you know, the best moments happening in the spaces in between. In other words, you spend all this time programming for your headliner and there's human's talks or, you know, wanderlust days. There's Moby's performance, but it was actually the 15 minutes before Moby took the stage where the most meaningful interactions would sometimes take place. And, and I think that that's very much the case here. That's my only criticism, man, as I was trying to go through and schedule everything and I'm like, okay, cool, lock that in and like, oh, shit, like, wait, wait a minute, like, what am I going to do here? How am I going to get a vote? That's the only problem I had is I ran into that a couple of times. So that would be, that would be nice because I understand your hesitation about just throwing it out to the public. So I do, I see both sides of it, but it would be awesome if like we had the capability when we were there to see what we miss to. But, you know, I think we're gonna, you know, so my, my, my head of content, Rob, Rob, of course, I was just absolutely passionate about finding a solution. We're recording this year, we're really recording every single talk and lecture, least audio, but probably we video and we'll be able to ingest that into some system, I think, to allow for people to, you know, query our hope is that it's actually like a queryable AI product, like where basically all that gets ingested and then maybe the AI polls from additional sources related to the speakers, but you end up with something that's actually fairly comprehensive. So that would be really cool and it's fun to play around with some of these new technology tools. Well, I know we're getting low on time. Why don't you do this? Why don't you kind of give a short little rundown of what people can expect when they come, like just an idea of what the day is going to look like there? Yeah, sure. It is kind of hard to imagine sometimes I think our website doesn't do the best job, but it's a complicated thing. I mean, I always think of it in the arc of a day. So, you know, what happens is you wake up in the morning, maybe there's like a sunrise meditation or a beach run you drop into. There's usually two or three other fitness or movement or mindfulness experiences you can drop into in the morning. So it could be everything from like Phil Daru doing some ass kicking, sweaty, you know, body weight resistance class or something intense cardio. We have like trampoline, you know, like a trampoline fitness routine this year. We've got aerial yoga. We've got all sorts of different things. And so the idea is to kind of wake up, you know, engage in some mindfulness, engage in some either workout or at least movement. And then, you know, somewhere around 11 o'clock the day begins. There's, you know, the 11am through basically 5pm. There's just an incredibly wide range of talks and lectures you can drop into. But there's a lot more experiential things as well in those time periods. So, you know, throughout the day, we have these kind of chill out zones where there's like, you know, quadrophonic surround, you know, sound bath experiences. There's also, you know, treatments throughout the day. We've got hyperbaric chambers. We've got full body MRI scans on site. We've got red light therapy. We've got a whole contrast therapy set up with a 30 person sauna and 30 persons, you know, cold plunging. All of this stuff you can drop in throughout the day anytime you need to take a break. But in between all that, there's lectures going on. And then last but not least, there's the expo itself. So at the center of the event, we've got 120 brands exhibiting. It's almost twice the size as last year. Top names and health and wellness across, you know, supplements, technology, you know, wearable tech, everything is there. You can go interact with those brands. There's a lot of free samples. There's a lot of experts at the booths. You can interact with a thing. There's three stages in there as well for even for our, you know, our cheapest like $70 ticket. So there's just a crazy amount to do. And then you get to the evenings and we have some after party events. We've got some nighttime dance parties. We've got, you know, some dinners going on and then or you can just go out in a small group that you people you met and have a great dinner in West Palm Beach, right? There's amazing restaurants right around the corner. So that's more or less the gist of a day. And then you get to repeat that three days and think, I like it. You are. So it's a, it's a good, it's a good time. I, I love it. It mean, it's just a, I can't say enough about the experience last year. And I can see the reason for high expectation this year and moving forward. And I have really enjoyed talking with you about this and meeting you in general. I mean, you went from the guy that I just like saw at my first convention last year, who's this dude throwing it on. So now I get to know you and like it's, it's a real pleasure man to see like what goes into it, your reasoning and to meet somebody with such good intention. I really want to spotlight that to people like what goes on behind and why you do it and drive and the event itself. And I'm just honored to be a part of it and to be there and really thankful that we have people like you that do this. So I mean, more than anything, it's just a big thank you for me and everybody out there. Well, thank you Dylan. I really appreciate and appreciate you taking your time. And of course, you are out there building quite a large platform also advancing these ideas. So you should give yourself a little pat on the back too. This is really important for people to be spreading the word about good health. Simply God's work, brother, which is what we're doing here. And that's all I can do. But you know, I do want to encourage everybody, get yourself down to Palm Beach and experience this because it is literally a one of a kind. I go to several during the year and this is far different than other ones I've been to. And that's why I wanted to get Sean on here because I've never done this with any other person that puts on any convention because this one sticks out for a reason. So I've got a code for people. If you want to try to get a little discount and make it easier for you to get down there, thank you Sean. It is Gemelli 10 that will save you on a ticket. So make sure that you take advantage of that. Sean, is there any place else that people can kind of follow along with eudemonia, with things that are going on? Tell them where to go. Yeah, well, our website's eudemonia.net, which luckily you'll not have to spell because it'll be in the show notes somewhere. And we have, we of course have an Instagram and I'm pretty active on LinkedIn. So if you want to reach out, I'm pretty good at actually responding. I'm not much of a social media guy, but I like the one conversation. So anyone wants to reach out, you'll find me there. Awesome. Well, like I said, I will be there with Dr. Dave Rabin. We will be there several days. So if anybody wants to come and say hello, I would love to meet people as well. And I will be there strong supporting you every second I can. And I am gratefully looking forward to seeing you in person and getting to experience this. So again, God bless and thank you, brother. It's truly appreciated. So that wraps up another one, everybody. Get down to West Palm Beach, Eudemonia, November 13th through 16th. My code is jimelly10. Get yourself a ticket and stay tuned for plenty more to come. Dylan Jamelli and Sean Hess signing off.