243. Kyle Forgeard: On Mental Resilience, 100-Mile Endurance and Health Transformation
68 min
•Feb 10, 20262 months agoSummary
Kyle Forgeard discusses his mental resilience journey, completing a 100-mile ultramarathon with the Nelk Boys while raising $330,000 for cancer research. He shares how prioritizing health and fitness transformed his life and business, and outlines ambitious entertainment and business goals for 2026.
Insights
- Setting public goals with deadlines creates accountability that drives execution across all life domains, not just fitness
- Recovery protocols (sleep, stretching, cold therapy, compression) are as critical as training volume for endurance performance
- Mental fortitude in extreme challenges reveals capability that transfers to business decision-making and leadership
- Shifting from party-culture brand identity to health-focused content actually expanded audience engagement and business success
- Surrounding yourself with high-performing individuals (coaches, team members, friends) creates subconscious elevation of personal standards
Trends
Influencers leveraging extreme physical challenges as content vehicles while maintaining authentic health transformation narrativesIntegration of biohacking protocols (cold plunging, sauna, compression therapy, sleep optimization) into mainstream endurance trainingCelebrity-driven charitable fundraising tied to personal achievement goals generating significant capital for medical researchShift from traditional entertainment (pranks, party content) to structured entertainment IP (animated series, streaming platforms)Mental health and fitness as primary business performance drivers for entrepreneurs and content creatorsDecentralized alcohol brand distribution models expanding market reach through multiple distributor networksUltra-endurance events becoming mainstream content with mass streaming audiences (60,000+ concurrent viewers)Mentorship from specialized coaches (military, ultramarathon) becoming critical success factor for ambitious goalsGoal-setting frameworks (deadline + plan) applied systematically across fitness, business, and personal developmentGenerational wealth transfer through family business collaboration and shared platform building
Topics
100-Mile Ultramarathon Training and ExecutionMental Resilience and Pain Management in Endurance SportsRecovery Protocols and Biohacking ModalitiesGoal Setting Frameworks and Accountability SystemsContent Creation Around Physical ChallengesCharitable Fundraising and Cancer Research SupportAlcohol Brand Distribution and Business GrowthTeam Building and Leadership DevelopmentHealth Transformation and Lifestyle PivotsEntertainment IP Development (Animated Series, Streaming)Sleep Optimization and PerformanceNutrition Strategies for Endurance EventsMentorship and Coach SelectionPersonal Brand EvolutionFamily Business Integration
Companies
Happy Dad Hard Seltzers
Kyle's independently-owned hard seltzer brand, ranked #3-4 in convenience stores; expanding distribution to 300+ dist...
Hunter Seven Foundation
Cancer research charity selected by Kyle for 100-mile fundraiser; raised $330,000+ for prostate cancer treatment center
Nelk Boys
Content creation group Kyle is part of; planning major entertainment projects including prank series and animated comedy
Ultimate Human Podcast
Gary Brecka's podcast platform reaching 1 million subscribers; Kyle is featured guest discussing health and fitness
People
Gary Brecka
Host of Ultimate Human Podcast; human biologist who mentored Kyle's initial health transformation and supported 100-m...
Cole Brecka
Gary's son; inspired Kyle to commit to 100-mile race; completed the ultramarathon alongside Kyle and other Nelk members
Coach Matt Johnson
Ultramarathon coach who trained Kyle's team; has run across Texas twice; designed structured training plan for 100-mi...
David Goggins
Legendary ultramarathon athlete; agreed to collaborate with Kyle on content after 100-mile achievement and Hunter Sev...
Drake
Celebrity who donated $150,000 to Hunter Seven Foundation during Kyle's 100-mile race livestream
Dana White
UFC President; mentor to Kyle; facilitated introduction between Kyle and David Goggins at UFC event
John Shahidi
Business partner overseeing Happy Dad operations; provides strategic business counsel to Kyle on all ventures
Sammy
Happy Dad co-leader; negotiated 290 distribution deals in 3 months, expanding from 50 to 300+ distributors
Gabe
Kyle's Chief of Staff/Executive Assistant; coordinated logistics for 100-mile race with 30-person support team
Islam Makachev
UFC fighter in Dagestan; Kyle trained with him during content creation trip to Russia
Quotes
"After I do this 100 miles and I push my mind so far past its breaking point, what can I not do? I don't know that a lot of people ever really find that place in themselves."
Kyle Forgeard
"I don't care how much money I make, I don't care how successful I am if I don't have my mental health and I'm not happy, so nothing else matters."
Kyle Forgeard
"Goal, deadline, plan. It's so simple. If you want to get in shape, set a deadline and fill that in with a plan so you can really just achieve everything."
Kyle Forgeard
"I never actually ever had a doubt I was going to finish. But what I did realize very quickly was I underestimated this a little bit and this is going to be fucking tough as hell."
Kyle Forgeard
"The most impactful, passionate, driven people that sit in that chair have solved some kind of problem in their life and they're making a massive impact on humanity."
Gary Brecka
Full Transcript
After I do this 100 miles and I push my mind so far past its breaking point, what can I not do? I don't know that a lot of people ever really find that place in themselves. And it's so liberating to realize what you can actually do. And it's all mental. You know, if you train right, you're going to finish, but you're just going to be tested mentally in a way that you've never been tested before. I think 100 miles is such a big, bold, audacious goal. I mean, if you've never run a marathon and felt that post-marathon pain, you might not know what it's like to be in the pain cave. Once you do push past that pain, and I knew I made it, and I saw all you guys, I heard the cheers. I never cried too, but I teared up and made everything worth it. How does your mind just not override your body and make you quit? I'll be honest, I never actually ever had a doubt I was going to finish. But what I did realize very quickly was... Hey, guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist, Gary Brecca, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. And today's guest is somebody that has been a friend for a very long time. His family are close to my family. He's a great friend of my son's. And I think he is an inspiration to an entire generation of youth that they can actually do hard things, do epic, hard things and create a community around doing that. So I really want to welcome to the podcast, Kyle Forgard. Thank you, Gary. Brother, this is so good to be back. The last time we shot the podcast, Stiney was talking about how healthy cocaine was. I had a whole shelf full of full of seltzers in the back. He's probably still wondering that. He's probably still. I think he's still in denial. Yeah. But life's a little different now, man. How long ago is that? That was a few years ago. Probably two years ago is kind of when I first moved into my place. Yeah. And but but the journey that I've been on with you and your team and your family and the journey that I've been on with with my son now to see all of this coming together in such an insane way. You know, you guys just completed a hundred mile race. I know. I mean, you started me off in my health and fitness journey, which I obviously can't thank you enough for. I know you got so many people in your celebrity network. Yeah. The people, you know, the John Joneses, the Tom Brady's, whoever else. And just the fact that you took your time out to help me originally when you didn't have to, too, it means a lot. And I've really come far in my fitness journey, which I feel has changed my life, made me happier, you know, more successful businessman. I think, too. So I can't thank you enough for helping me back then. I think that's so true, too. You know, I think back to when I was in my 20s, early 30s. The last thing I was thinking about was prioritizing my health. You know, it's just all about like the grind and that whole adage that like sleep is for losers. I'll sleep when I die. You know, take the hill, work, work, work, just outwork your competition. But you don't realize what a superpower like sleep and health and just waking up and feeling clear and actually having the energy for the day does for every facet of your life yeah i think for me too i got really successful obviously doing a lot of party content and stuff that was our whole brand right full send it means it means getting well you own one of the largest alcohol brands in the world exactly we own we own the number four happy dad hard seltzers officially like the number three to four um hard seltzer and convenience stores and grocery depending on the state yeah we're fully independent which is huge too so i think probably a lot of people deal with that too it's like your business tugging on your personal life a little bit right and that's something that i've struggled with for like the last maybe five years is how do i find that balance between my business and you know being mentally happy being mentally clear yeah and i think for me i kind of just hit a wall where i'm just like yeah listen i'm gonna still be successful in business I'm going to be successful at my work, but I'm not going to do that at the sacrifice of my mental health because I could be rich or successful. And if I don't have my mental health, if you don't have your mental health and you don't have your happiness, what do you have? So I started putting my mental health and my fitness and my health first. And I think that's only transcended my business. Yeah. Success. Yeah. You know, talk about that wall. When you say I hit a wall, was it like was it that moment that you realized, you know, I can't do this for the rest of my life because there's a theme that runs through people that sit in that chair on my podcast and the most impactful, passionate, driven people that sit in that chair like yourself have solved some kind of problem in their life. And they're not necessarily the most qualified, like PhD, MD, you know, qualified researcher, but they're making a massive impact on humanity because they solved a big problem in their life. I've had soccer moms that, you know, had an autistic child and just became this citizen scientist and really solved the problem for their kid. I've had people that had chronic Lyme disease and they just couldn't get help in the medical community and they became a citizen scientists, they turn that around and they're like, and so for you, I feel like you're inspiring an entire generation because of that transition that you were able to make. And I wonder if you would talk about that. Like when you say you hit a wall, what was kind of the tipping point? I think for us, like I said, our brand was partying. So think of it being productive to party. that's that's a slippery party that's like for most people it's like they go out and drink and it's like shit like i couldn't be doing that for us it's like a celebrity will invite us to come out and party and we're gonna get a whole video out of it and it's gonna get millions of views so i don't want to sound like i'm complaining because i am grateful and it's a dream job but you know when you're pushed to drink every day it was at some point uh i think with age it was mostly just with age when you're 21, 22. Yeah, you don't feel a hangover, but I'm 31 now. So yeah, when you can actually be killed by a bullet. Yeah, yes. I feel like I got hit by a bus after drinking now. So when it came to 28, that's when I started to struggle with it. And yeah, I was just like, you know, those nights of drinking, staying up, staying up late to the no sleep. It's all the traveling, throw that all in. It was just, you know, it just wasn't making me happy anymore. And I think one day I kind of just woke up after a weekend of going a little too hard and i was like this is not sustainable yeah you know and i was being productive we're still getting content but like i said i was like i gotta put my mental health first because i don't care how much money i make i don't care how successful i am if i don't have my mental health and i'm not happy so nothing else matters you know it's funny so i pivoted in that direction i did my transformation which you helped me with yeah made a complete 120 day transformation and I posted it on my Instagram. I remember that. And it got like 500,000 likes. And I was like, you know, wow, this is crazy. I didn't really expect that. You know, I thought people wanted me to just be this degenerate and stuff. But I started to notice, wow, first of all, most important, this makes me feel amazing. It changed my life. But also, wow, I think I inspired a lot of people and people really want to see me be the best version of myself. So that was about three years ago 2023 i think and then as of then you know i've done high rocks races with cole your son yeah and we've uh you know we've done some marathons and stuff so just doing more healthy stuff and then yeah that leads us now to we just did our 100 miles which was crazy that was so crazy i was in the um i was in the one of the chase cars you know first of all hats off to gabe Matt your entire team because you know please don't take this the wrong way but you know being a father and having my son you know going to run this 100 mile race um you know in the desert through the night through the mountains you know from basically the border of California into Las Vegas um with the Nelk boys I was like you know my first concern was is this the right thing to do. I mean, I mean, I'm, I'm know you might inspire some people. I know this might be, you know, uh, a goal you set for yourself, but you know, my concern is always for safety. And, um, when I parachuted into Vegas and, and, and sat through that first meeting, I was at, it was mind numbing the amount of time your team spent on the logistics, you know, exactly what it was going to take to move six guys, a hundred miles through the night, through the day on the side of the road on a busy highway, you know, with a caravan of people that have mostly never done this before. I was very, very impressed. And number one, you guys were like safety first. There was no compromise for safety. And as I sat back in those vans, you know, each each one of the runners had their own van. And as I sat back in those vans and I listened to the chatter on the walkie talkie, dude, it was always about the runners. It was always about you guys safety. there was so much going on in the back you know microwave and noodles are like making sure you had vests on i mean i think that started with we got very lucky with coach matt yeah for sure and like gabe is obviously he's the best assistant in the world executive assistant he is he is chief of staff i think we got to throw him shout out to gabe he's right there he's always going to kill it no matter what that's not a question i was very obviously he didn't have a lot of experience with the running stuff so yeah coach matt johnson who's obviously ran across texas twice right um me and cole were looking for a coach and we found him and i think you probably are good at this now too you probably had to fire some people and i just feel like one skill i've gained over the years of being screwed and having to fire people and just dealing with idiots is i'm a pretty good judge of character at this point so yeah the second i talked to coach matt um i had like a 30 minute phone call with him and i was like this guy's the real deal you know he was not only knowledgeable with the training and he gave us our whole training block but he understood the content side he understood the safe he understood everything i was 60 so him and gabe teamed up and you know gabe was able to ask him any questions about the running side of stuff and vice versa matt was able to ask gabe about the logistics and then that's the thing i have such a good team now you really do you know we have fun too but we also i don't really i don't really tolerate bullshit too and gabe neither does gabe too you know if someone's fucking around dude someone showed up banged up to that race that morning man what's that oh yeah to drive one of those big bands they fired his ass on the spot yeah you have to so the importance of having a good team and a team that you can trust too that's the thing now is as a leader i just kind of you know i'll tell gabe right this is what we're doing i'll tell this guy this is what we're doing and i can really sit back now and trust that they're all gonna do their jobs to a t and that's why i think we're able to execute all this content so successfully it's because of the team not just yeah you know i did i did a great podcast with matt and i was really impressed with that guy's journey you know basically from and i'm not saying anything he hasn't said on the podcast but basically from a trailer park um he grew up in a trailer a very abusive father um watched his mother get her teeth knocked out by her father one day in a drunken rage and um went into the military into the national guard uh sort of collectively got his shit together and then he found running just as you were talking about as a mental health you know antidote and um and he just locked into that and when he said when he started he didn't even really know what he was doing, how therapeutic it would be. And he locked into that and just longer and longer distances. I think he's the only human being to cross Texas in both directions. He went north, south, and then he went east, west. Insane. It's not a small thing. 900 miles in 19 days is crazy. That is insane. It's insane. He's a beast. And, um, uh, but again, you know, parachuting into that, uh, event and seeing how there's probably 30 people in that support group, food, nutrition, aid stations, first aid. You know, you had medics, you had the whole thing figured out. And that side of the race went off without a hitch. But there was a moment during that race because I think 100 miles is such a big, bold, audacious goal. I mean, if you've never in a marathon and felt that post-marathon pain or even a half marathon and felt that pain cave, you might not know what it's like to be in we we call it the pain cave where like every aspect of your mind is telling you not to take another step your brain even starts to mess with you a little bit it's like hey you can sit down on that rock right there nobody's nobody's gonna nobody's gonna judge you for just stopping right now um and i saw you have some of those moments during the race i wondered if you talk a little bit about the mental fortitude because there was a moment at 32 miles where I realized that none of the runners, including my son, had taken one step further than that. So every step was a PR from 32 to 100. Yeah. And I don't know that a lot of people ever really find that place in themselves. And it's it's so liberating to realize what you can actually do. Now, I wonder if you talk about that. Yeah, I think that's why. And yeah, just the backstory i've told you this too but yeah cole your son was the one that got me into the hundred yeah i was um i know cole's always up to some crazy ass shit his great great world race inspired me athletic shit yeah his great world race inspired me i don't know how he did that with such limited training so that inspired me too and um yeah i was kind of in a place in my life too where i felt myself drifting back a little bit into stuff i didn't want to be doing and i was like yo i gotta lock in on something else i was on a run literally and i just called cole and i was like hey bro like what do you got going on this year he told me he was doing the burj khalifa i was like that sounds terrible i'm gonna throw up i don't want to throw up vertical miles yeah i was like what else i don't want to do a whole burj khalifa spin around he's like i'm doing 100 miles and when i heard that i was like hmm that's interesting because also i'm always thinking from the content side of it too yeah it's like 100 miles everybody knows what that is if you're into fitness if you're not into fitness everyone can relate they know how hard running is and running 100 miles that sounds insane it's easy it's easy for everyone to digest so i was like i'm in i committed on the spot i told them i remember you sent me a text message i want to say it was august august 13th ish yeah and you sent me a text message and you just said hey just just locked in with your son cold committed to a hundred mile race yeah okay but part of that was like when I started looking into it too I committed before I really looked into it then I start watching all the documentaries and I'm like oh god we are we are in for the hardest thing by far we've ever done in our lives but what I learned about it going into it was yeah this is going to be mentally and it's all mental you know if you train right you're going to finish but you're just going to be tested mentally in a way that you've never been tested before and i was even tested during the training you know i mean the longest i'd ever run was just a marathon 26 miles at like you know it took me four and a half hours so that's not a good marathon really by any sense but even from the training you know we started with 50 mile weeks and then 60 mile weeks and then 70 mile weeks and then 80 mile weeks and coach matt gave us such a structured plan that yeah even from the training i learned so much about how important structure is and how important you know if you have a goal you got your deadline and we had our deadline and then once you have a structured plan i feel like you can really achieve anything in life yeah and that's what i learned from the training of this race one. And then, yeah, I was also like, after I do this 100 miles and I push my mind so far past its breaking point, what can I not do? Like, it's almost like I'm proving to myself and to my mind that it everything in your mind Like if you know how to control your mind and push past that pain and things you don want to do everything in my life is easy now if i have a new business project i want to do i feel like i know how to organize it better with the structure i learned from a race same thing goal deadline plan get it on paper same thing as my training and then yeah just i think there was just so many benefits to it like i just learned so much about myself completing it. It was the best thing we ever decided to do. Listen, there's what I share on this podcast, and then there's what I share with my inner circle. If you've been following me for a while, you know how I hold nothing back here. But my VIP community, that's where the real magic happens. Picture this. 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Your health is your wealth, and this investment pays dividends for life. Join the VIP community at theultimatehuman.com forward slash VIP and step into your ultimate potential. Now let's get back to the Ultimate Human podcast. And I feel like in a way that helps you block out the noise. Like you said, you started feeling yourself drifting back. And if you're like, I'm on this fitness journey, I'm going to run in the morning. So I'm going to lift weights three times a week. I'm going to do cold plunging sauna. And, you know, it's easy to sort of fall back. Boom. And you're like, like you say, gold deadline plan. Yeah. There's not a lot of room to fuck around. Like I noticed like when Cole was in high school, you know, he was playing high school football and high school football. If you got kids or you played high school football, you know what that's like. It's like they're at school at six o'clock in the morning before the bell rings every day. um you got games every friday you got practices you get practice through the summer he was so busy and so exhausted he did not have time to fuck around and i saw where like as he left eighth grade and you know there were just this gap between some of his friends like you know he went one way you know they kind of went a different way and um but it was the it was the amount of time that he had to commit to just staying on that team and i think i think for you you know setting this big, bold, audacious goal. It's like your schedule is full now. And so you have time to be productive and you have time to exercise for this goal. There's not a lot of empty space in between. I think that's key too, because I'm always into fitness. I feel like you say too, it's my drug of choice now as well. If I don't work out for three days, I'm feeling mentally slow. I'm feeling a little depressed. I need to get my body moving. I need to sweat. I need to get my heart rate up. I just I'm addicted to it, which is a which is a blessing, right? Yeah. Lucky. But I think with fitness, too, if people are trying to get into it, I really think you can get lost when you just don't have a specific goal. And for me, yeah, what I like to do is I like to set a goal and I like to set a deadline that could be anything that could be running a five K. It could be running a half marathon, a marathon. It could be I want to get my bench to this by this date. But I think you set a goal and you set a deadline. and then what I like to do even is and I have a bigger following but even if you don't post it on social media even if you have 200 people that follow you it puts that little sense of pressure on yourself and accountability and I think that's the extra little piece that you know if you put it out there all your friends or your circle are going to be judging you yeah if you don't and put the date out there put some pressure on yourself that's what personally works for me because I know I'm like, shoot, I put it out there. If I don't do this, people are going to think I'm not a person of my word. Yeah. So I like that little secret, that little extra pressure. Yeah. You know, I do the same thing. You know, I think that when you when you set a goal like that, if you just start talking about it, telling people about it, your mind also starts to believe that. Right. Because, you know, you're you you've boxed yourself into a corner and now you have now you have no choice because you're always going to be tempted to stray away from it even during my training right like you know you get invited to this or i'm tired or blah blah blah but it's like shoot i set this goal like you i think having pressure on yourself is very important too yeah i think it's a little cheat code yeah and i think it helps you kind of reset your priorities every day like is this serving my goal or yeah that's one thing i realized too is you're not missing much you know the things that you because you got i had to sacrifice a lot of stuff to do this training because when you're running 100 miles a week you look at your training block and you got 20 miles this day 15 the next day 15 the next day 15 and then 30 yeah you got to complete that run and then the second after that run you got to start recovering i had to go stretch for an hour i had to sauna i had to ice bath i had to normatech and then i had to sleep yeah yeah And by the way, you're running a platform, too. So exactly. And I had to work, too. So there wasn't much time for other stuff. People would hit me up and be like, want to do this, want to do this. And now that I look back, I'm like, this was actually my first New Year's, too, that I think I didn't drink since I was probably 16. And I was just I had a sober New Year's. I literally didn't even stay up for the ball drop. Wow. Because I had no choice. I had to run 20 miles on New Year's Day. oh wow yeah because i guess we set january 21st as our day so yeah christmas and new year's was our busiest time of running you mean like the most miles most miles yeah yeah so and and dedicated it to a t and when you when you crossed that um at 32 miles and and you were in that uncharted territory and realized there was so much more ahead like what's going through your mind like how does your mind just not override your body and make you quit so my going into it oh yeah our longest run was 31 miles and i really trusted coach i really trusted coach matt and he told me yo you're gonna finish he said like going into it he's like you're ready he told all of us you're ready you're gonna finish if you did my training you're ready um but obviously you know you taper off before the run so the last two weeks the most we were running a day was probably five miles and then we didn't run five days before at all wow yeah so i thought since our legs were so well rested i was like oh we've already ran 31 i did that with cole i was like so easy we felt good we're laughing at the end of the run really yeah we were we ran a marathon here yeah and we're just like that was so easy so we're like yo we're ready i was like we're not gonna feel this till like mile 50 yeah but weirdly it hit a lot faster than i thought it hit at mile 20 it hit at mile 20 yeah and that's when i realized i'll be honest i never actually ever had a doubt i was gonna finish really not one single doubt i never had a doubt is because i think it was because of the accountability like having my parents there having our crew there having you there yeah having drake jump in the live stream and then also having 50 000 people watching us live yeah i'll be honest i never had a doubt but what i did realize very quickly was i underestimated this a little bit and this is going to be fucking tough as hell yeah yeah and i still and it was tough as hell and yeah we kind of the way we broke it down was we started feeling it at mile 20 and then what we all did was we didn't think of the hundred anymore we just thought of aid station by aid station by aid station so there was an aid station and if you guys don't know what that is it's where you stop and you eat because we had to be eating we ate over i think 12 000 calories in that 25 hours so you stop you sit for five to 15 minutes and you you fuel up yeah so we just took aid station by aid station and we knew every 10 to 12 miles there was going to be an aid station and that's how we all kind of mentally battled it we're like all right aid station we're here and it was nice to sit down yeah but getting up was oh i know it was horrible also you through those things they were three to five minutes yeah i mean i remember he was like let's go let's go let's go everybody up everybody up back to the front and three o'clock in the morning five o'clock in the morning and and you know we were we were laying cold down on the side of the road wrapping him in a blanket pulling his feet up and i was just trying to shivering and rub it you know rub his calves and his and his thighs out just to kind of get the blood moving but it seemed like i just started and then boom you guys were back up and running and i think he he he had a method to his madness he's like you you got to keep moving man you can't if you stop for too long that's even though your body wants to because it was yeah getting up was so hard and then just walking it off felt horrible and then you just got to like push yourself to start moving and then your legs would kind of go numb a little bit and then we'd kind of get a high yeah and we'd be like yo this feels good and then it would drop off again it was just like a roller coaster the whole time it kind of started with like feel bad after the aid station feel really good feel bad again aid station it was literally this it was a cycle and we just had to mentally battle that the entire time and then we we were feeling really good uh i think mile 85 we're laughing we're chuckling we're even considering like skipping the last aid station and then we got to mile 93 aid station and from 93 to 98 it was five straight miles of complete incline winding hills i think we ended up it was parallel crazy i was looking at a mountaintop and it was only like right here yeah and it felt like there was no end to that like imagine running 93 miles 93 this makes me sick thinking it makes me sick 93 miles and then they're looking at us and there's like there's five miles of hills and it felt like it never ended and i guess in ultra marathoning you never run up a hill so we're just walking so we're taking 25 to 30 minute miles so it ended up being just two hours of walking up a huge mountain after running 93 miles yeah and that was that was a breaking point like i've never experienced i kind of treated it like some of the guys had tears i mean they broke down i kind of treated it like i was i was like i hate to compare it but like i'm sure people are tortured in the world like arm army people i was kind of treating it like that i was like yo there's people that get tortured worse than this i kind of got to just think of it like that we're like i'm literally getting tortured right now and i'm gonna survive i gotta beat the pain and yeah it was it was just shutting the brain off and being like this is temporary this is gonna be over there's no option to quit i noticed your narrative changed a little bit you were like this fucking sucks absolutely sucks i'm in so much so much pain because i also knew you're so like bright before that i know well i took some ibuprofen yeah yeah motrin's ibuprofen yeah yeah when you guys took the motion and the caffeine we saved it like you guys were on a shroom trip or something you were so happy and so happy but yeah and then getting to that finish line and seeing all you guys there and i didn't have any visual of what the finish line looked like i didn't even ask them what it was going to look like because i trusted them but for some reason i didn't expect that many people to be there yeah so turning that and of course the final route was 101.7 i know so they had this with a 1.7 extra so we're already dead and then yeah when we turn that corner until like once you do push past that pain and i knew i made it and i saw all you guys i heard the cheers i never cried too but i teared up dude you broke down i teared up all six of you did i think it was because you knew the pain was over and then just i i literally felt the energy of like all you guys turning the corner i felt it and i was i just cried i was like yeah i don't know it was such an amazing moment i'll never i'll never forget that moment and it made me so happy it made everything worth it and seeing all the familiar faces being around people that you like genuinely love to at the at the finish line was it was such a great achievement and i think it yeah i just learned so much from the entire i learned a lot from the training yeah the training was was a game changer and take some time to heal you just put me in the hydrogen bath and take some time to reset but i think like i said having a goal always having a goal that you're working towards is the way to really stay focused one of my favorite biohacks outside of breath work by far is mineral salts, Baja Gold Sea Salt. It's got all of the trace minerals that the body needs. You know, most of us are not just protein deficient, meaning amino acid deficient or fatty acid deficient. We are mineral deficient. So a quarter teaspoon of this in water first thing in the morning, we'll make sure that you get all of the essential minerals that you need. It tastes amazing. In fact, I made a steak today. I actually made a grass fed steak with grass fed butter and I put just mushrooms and a little bit of rosemary and I sprinkled Baja Gold Sea Salt all over the top. Try it. It'll be your new favorite for cooking too. It's the cheapest and one of my favorite biohacks. I don't know, a 15 or $20 bag of this will probably last you five years. It's literally the world's best biohacking secret. Now let's get back to the Ultimate Human podcast. I totally agree with that. And you guys reviewed a bunch of charities and then finally selected a charity. Ended up raising what? I think $330,000, something like that. Yeah, because Drake came to the table with 150,000. I donated 100,000. You donated 100,000. I think Dana White came to the table. I don't know if he did. Yeah, he did. We've got him next time. All right, get him next time. He said he did, but Dana, if you're watching. Dana's done a lot for us already. Yeah, Dana's done more for anyone in this world for my career, too. It's been amazing. But how did you select that charity? Like, what was the meaning behind that? Well, yeah, so, I mean, I've lost my grandma on my dad's side to cancer. I lost my grandpa on my mom's side to cancer. And then I just lost my grandfather on my dad's side to cancer, who was like, it's hard to explain, but I don't know. I just had my two grandparents on my dad's side. They were just so close to me my entire life. Like my parents couldn't afford, uh, or babysitting was expensive. Obviously my parents were middle-class, but babysitting was expensive. And, you know, they came and moved in with us for a year when I was young and they took care of me. And then I played hockey growing up my whole life and my gramps would come to every single one of my hockey games. It was his favorite thing to do, come to my hockey games. He'd give me $2 for every goal. Really? And $1 for every assist. In Canada, it's called a toonie and a loonie. Like a $2 coin and $1 coin. Oh, really? Yeah. I was pretty nasty at hockey. So I kind of emptied his bank account a little bit. I made him go broke. Yeah, I made him go, bro. But yeah, so we were just close my whole life. And my gramps was just a huge and my nanny. But my gramps being, you know, a male, he was a huge role model for me. I just felt like he did everything perfect. You know, he worked hard. He saved up money. He married a lady he loved. He had my uncle, my dad, who my uncle's amazing, two great guys. And they were such good grandparents. So I always looked up to him my whole life. We had a special relationship I can't describe. So he started he entered into a hospice right during my peak week, actually. So the week that I've had to run 100 miles, I was going to be running with Cole here in Miami and all the guys. And Matt was flying out and we had this whole peak week planned. And my dad called me and said, hey, Gramps is kind of like, you know, he's in a hospice now. He doesn't have much time. So I had to fly up there emergency. and I just ended up doing my whole peak week up in Canada where he lived just to, you know, be around him and spend time with him And I think it made I was really happy that I did that And I told him I was doing he was always into fitness too He was super into like bodybuilding Really Like he has all the gym magazines and stuff like that He was always into lifting So when I started getting getting into it that was another thing we bonded over That cool So when I told him I was doing 100 miles he thought it was cool He thought it was crazy So he really wanted me to do it So I kind of decided that was going to be an extra why for me as to why I was doing this and then i mean everyone knows it too it just obviously got me thinking i was just like cancer treatment and current cancer treatment is just pretty much bullshit right i don't know i mean i said it too but like i feel like scientists have admitted they've cloned a sheep yeah i mean that means they can clone a human i can't even imagine what the top level of science has access to And the fact that there's no common cure for cancer, everyone knows it's a scam. It's just a complete scam. They're profiting off people dying. So I wanted to do something for cancer. But I also knew there's so many cancer foundations and people raising money. And it's like, what has it really done? Where does it go? I posted on my story and I said, send me some foundations that are actually making a difference. you know and a lot of people sent me hunter seven so i had a call with chelsea one of the ladies at the foundation she just explained to me how they're uh you know my grandpa started with prostate cancer and she told me like no one should ever die of prostate cancer she said it's so easy to test for and when you do test for it it's easy to nip in stage one and two you know she's like that's part of the whole problem so after talking to her for 30 minutes i i asked cole and i told him to ask you what you think of it and i think you guys said that you you liked a lot of the stuff that they were doing did so when i found that out i was like all right let's do it so we kind of put that purpose behind the run and i knew we i knew a lot of people would donate money if we were doing 100 miles so i was like let's do this also for a good cause and do this in the name of my gramps too who inspired me and i want to continue to do yeah we ended up raising over 330 000 drake jumped in donated 150 000 which was amazing i was on the live when that happened amazing like a shot in the arm for all you guys insane so i think she even told me now i think they're going to use that money and they're like partly opening up like a treatment center that's awesome yeah so we should go visit that too and i would love to continue to do anything we're doing to help you know with that cancer because i mean what do you think what like what i totally agree i mean i think why is why are people still resorting to like chemotherapy and stuff is it just well we know that all cancer regardless of its form or its origin was at one time a healthy cell so regardless of what type or form or origin of the cancer that that cell was at one time a healthy cell and it shifts it shifted its metabolism to being a sick cell what's astounding to me is that we believe that healthy cells can become sick but we don't believe that sick cells can become healthy and you know i'm i'm not a fan of current cancer treatment. I've been on the journey with several people that have put cancer in remission, including Dana White's mother-in-law. I didn't have anything to do with it. I'm not licensed to practice medicine. I just directed them to the right place to get care. But, you know, what's amazing is, you know, we know now that we can turn the immune system on cancer. You know, there are dendritic cell vaccines where you can introduce cancer to your immune system and get your immune system to attack the cancer and eat it like a termite. It doesn't work in all cases. There are immunotherapies that boost the immune system to kill cancer. You know, we've never really addressed, you know, diet, lifestyle, not only as precursors for cancer, but also what to do once you get cancer. You know, I used to read discharge papers for cancer patients and I would be astounded as, you know, when it would say dietary guidelines or dietary recommendations, none. No. None. Yeah, it makes no sense. You know, like, uh you can have what you know whatever you want and um so i think that i think the maha movement i think what folks like you were doing i think some of these naturopathic cancer foundations are really starting to shift the needle to people's understanding that the best way is prevention you know keep people out of the system but once you have it that there's a lot that you have in your own possession to get to the other side of cancer treatment and instead of just being you know preyed upon or treated upon you can also take a lot of those decisions into your into your own hands yeah i'd love to continue to to spread awareness about it because i think like you said too no dietary restrictions like let's at least yeah i would say discharge papers it would say dietary recommendations none in all caps like none at all alcohol yeah because i mean when someone especially okay i feel like i feel like the medical medical industry in canada than the us is like even more different a little bit like canada's like very like yeah one-dimensional and very narrow and it's hard to get access to those different types of things even the stuff we do here biohacking and stuff it's like not as big there i'm sure in other countries it's the same but yeah right now it's just like you have cancer chemo like let's start the conversation at least let's talk about dietary restrictions let's talk about things you can do to prevent it testing like I would love to help spread more awareness about that stuff. I'll definitely help you do that. I'd love to be a part of that journey with you. So when you talk about goal setting and structure and having a plan, now that you sort of crested the mountain, no pun intended, on a 100-mile race, you actually crested two mountains. I will remember that mountain forever. I fucking hate that mountain. I will, and I didn't even run it. But what's next for you? have you decided are you thinking about it i definitely want to keep up with the crazy fitness stuff um i've heard you talk about antarctica maybe or yeah i think i think we've come too far in our running to not do something else crazy yeah but there's also two elements to it right there's the physical element yeah and then there's people are entertained by this now we had 60 000 people in the stream so i feel like we had a lot of doubters at the beginning too right in the chat everyone was like they're not going to finish 100 of the people thought that all six of you wouldn't finish they didn't think that none of you would finish yeah but i would say 100 of the people in the chat gave a zero percent chance to the six of you guys crossing the fish line together which is crazy so the reason there was 60 000 people at the end is because we shocked people so i feel like if we just let's say i announced a 200 mile race i feel like people would probably be like oh he's gonna do it now i mean it's only 100 more like it's he's clearly mentally strong a little bit so what is that next goal fitness wise that's going to test us but also entertainment wise that's going to make people buy in and we gotta it's like part two of the movie right it's what's next what's going to be that goal that people are going to doubt us and we're going to prove again i know cole's doing the iron mans that's that's insane days that's insane but i think there'll be something but uh right now i just want to focus on putting on some muscle a little bit yeah and uh try to get a little jacked and keep up with my running i might i'm going to try to hit some marathon prs too because coach matt is saying like yo you're in prime shape he's like in 10 weeks you could do a sub three marathon wow which which is insane that is insane i just did a 345 marathon in december and like the thought of going sub three marathon for me 45 minutes off like i said i'm technically a professional alcoholic still like so if i'm going sub technically i mean technically i'm i'm one of the largest shareholders of a top five alcohol brand. So if I can go sub three in a marathon, I think that'd be pretty fucking cool. I think I always shotgun a happy dad at the end. Yeah, that's a tradition. No matter what we did a hundred miles, we shotgun to happy dad. So yes. Oh, no, you earned that. Your body just burned that thing off. Yeah. But, um, you know, Jesse Itzler talks about, and, and, and, and Jesse's actually one of those folks. I just had him on my podcast, amazing podcast. One of those folks who's just crushed in sort of every area of life. I feel like he's got a really good, solid family foundation. He's got a great circle of friends. He's very inspiring. And he's also exited, you know, companies for in excess of $5 billion. So he's succeeding on multiple, multiple fronts. I actually use his big ass calendar for the first time my wife and I spent, we went between Christmas and New Year's and did the, his big ass calendar. But he talks about this thing called a Masogi, which is a big, bold, audacious goal. You set it every year. And you should only really have a 50 50 shot at completing it like even you wow should like when you set the 100 mile goal somewhere in your mind was i actually might not be able to do this right see i don't think like that really that's good because when i set a goal when i set a goal i knew once we found coach matt and i knew he was the real deal it it was kind of like when you go to class and you actually did your homework if i would compare it to that like this time you know when you went to class and you're like shoot i didn't do my homework what am i going to tell the teacher like i gotta think of an excuse but sometimes you did get your bristol board you did your presentation you had it ready and you walked into class like the man yeah and you knew like i'm ready to hand this right into the teacher so that's how i felt about this hundred miles was that we had such a good coach we followed the training to a t we recovered like beasts we slept we dedicated everything so that's why for this specifically i'm a guy where it's like i only get anxiety if i know i didn't prepare properly so maybe we do need a goal that is more 50 50 yeah yeah where you like even though you're prepared you're like there's a yeah 50 50 so you had a you had a conversation with david goggins at the last ufc fight um i'd love for you to talk a little bit about how that went because that might be a masogi right there yeah you're right um i mean Goggins is obviously he's a let Goggins broken some legends Goggins is a legend um obviously we're good friends with Dana White and we've become I've become pretty good friends with Hunter Campbell too you have as well great great guy Hunter's fucking genius he is a genius and um uh I was asking him if we could do Goggins on the pod for like the last year or more and he's like yeah like let me work on it you know Goggins doesn't do a lot of stuff he's not collabing with influencers and stuff right um so i hit hunter hit me up about our hundred miles and like congratulated us and um he told me goggins was going to be at the fight on saturday that we just went to um he said i'll introduce you so goggins came by shook his hand and i told him like hey bro i just did my first hundred um we also raised over 300 000 for hunter seven and he told me he's like dude i don't give a fuck about the hundred he's like you should just told me you raised 300 for hunter seven he's like that's fucking badass so and you know it's they do a lot for veterans too so i'm sure goggins you know like that foundation and he told me he said hey i'll tell you what if you can survive a workout with me i'll do some content with you oh but i was like fuck that is the content but i don't know what that meant but but yeah so basically i guess he agreed at some point i mean we shook hands we shook hands so we shook hands and he said um yeah i guess at some point we're going to be trying to survive yeah a david goggins workout but i've heard he like makes people do like a thousand pull-ups and like our cardio is really good in shape but ufc fighter i saw he did he broke adesanya adesanya and adesanya was like yakking in a bucket and like dude he's like get that MMA athletes are the most I think they're the most in shape athletes in terms of conditioning yeah so like for Adesanya to like be yakking in a bucket like dude I've trained with UFC fighters and it's we trained with Islam Makachev in Dagestan what yeah we went you didn't know we went there no we went to Dagestan and we did uh we did a date they let you in yeah that was cool it wasn't easy yeah we almost got we almost got they pulled us aside for two hours when we went into dagestan why say what are you because they said they hadn't seen someone from it's not like we went to moscow right we went to dagestan so they literally told us no one from north america has been here in the last six months they're like what are you doing here wow yeah so they thought we were spies really they literally thought we spies yeah they're like what are you doing here like we haven't seen a uh american passport canadian passport in six months it's not a common thing to fly into that area yeah so they pulled us aside for two hours and then we had to call um islam makachev's manager and he came to the airport and like said yo like they're with us and then they let us go right away oh and then we had a great time after that we went through some military checkpoints still but we were with locals at that point but if we if we weren't we would have been like we went through military checkpoints really chechnya really yeah wow yeah game had to be quiet in chechnya too like it was they're not you know they're not too uh yeah but um it was crazy yeah so but we did i mean training with them like i was more out of shape then too but the way those ufc fighters train i mean you know it's insane they're conditioning islam did like yeah they were doing hill sprints and just like so for adesanya to get broken like that from goggins is like i mean seal training is next level i've done it once you have i've done a seal one day but do they do a whole fucking hell week of that shit and they don't sleep yeah we did one day where we went to a beach workout i worked out with some seals and we did the whole hit the surf like going to the water like that and then push-ups till failure sandbag lunges bear crawls that was like two hours and then they took us to the pool we had to do laps and we had to do underwater um kettlebells kettlebell walks the bobbing that was harder than the 100 miles wow the seal training really i i think so yeah i just saw the seal actually yesterday and he congratulated me on my 100 and i was like dude i think the seal training was harder i don't because they're he literally told us they are eliminating weakness from your mind that training is designed to eliminate weakness from your mind it's like they're kind of brainwashing you in a way where it's like those guys are mentally fucking tough yeah seals yeah holy shit like i don't it's kind of scary to think about doing that again because they're breaking you. 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Now let's get back to the Ultimate Human Podcast. you know i um i had dj shipley on my podcast uh and and i actually i take a little bit of something away i think from was he one of the guys that went to the in that new documentary i think so i think so it's really close to sean ryan um he went to do the treatment and yeah you went to do the um that documentary was amazing the um what's the name of it the treatment they do and uh they have a foundation for it for veterans i know i wanted to i wanted to raise money for that foundation originally yeah that would be a great yeah that's a good one too that documentary was yeah because those those guys not only really need it it's from everything that i've seen heard spoken to people that i really respect about it it's life-changing immediately i bet like it it i mean dr mark hyman just did it um and and it medically supervised and it down in Mexico but DJ talked about it with me a lot and the shift that it made in him and these these are not like soft men you know um and no they the most beast ever served in Afghanistan and Iraq yeah I mean they saw real combat real trauma and um just to hear him talk about how it shifted everything how he acts as a father how he acts as a as a husband how uh how it's changed his perspective on what his purpose is here on earth. I mean, and I've talked to so many people that have had the exact same experience and I've never done it. So I don't know. I've never done like ayahuasca. I've never done one of those. I've never done ketamine. But I know that people that have had severe trauma, like PTSD and severe trauma, or even have like overcoming emotional challenges, they'll say that it's like finding the Messiah, you know? And it's it's fast and it's relatively permanent, you know. So he was he was the one that actually the little tip that I took from him was just preparing my I know it sounds so simple, but preparing my workout clothes the next day before I go to bed at night. And so like each night now I just lay out shoe, socks, shorts and shirt. And that sounds so simple. But I lay in the same place in my closet every night. and it saves me like 20 minutes in the morning every day because i wake up the room's dark and i don't want to wake up my wife and i'm fucking muddling around in the closet i can never find my shoes or can't find my freaking socks now it's like right there boom i put it on i'm out the door so i so and i and i work out with cole most mornings so and he's in the day before he's an ass cracker dawn kid i mean 5 30 6 a.m we're getting after it and i'll never be late for my son so how good does it feel to have a son that is now pushing you um like fitness wise and stuff it's because cole's a fucking dog he was the one guy that he could have kept going a little bit more 100 miles he was going he's like dad i'm gonna take a nap and go to the gym i go no you're not yeah this is a hormetic stress man we don't need any more stress on your body but um yeah i mean that it's that goes with all my kids i mean i get inspired so much by my kids they all live really close to me but my daughter's a nurse you know his his older sister madison she's madison's amazing like starting her own chemical-free skincare line which she's super passionate about my youngest is starting like a chemical-free active wear line you know dylan is working his way through college right now and um you know he's taking jujitsu and you guys are just a great fucking family dude honestly like you guys are fucking you guys are great people every time i come over here it's just like the energy it's fucking awesome i'm so glad that we that we met we became friends with oh thank you and now i'm becoming even closer with cole too and yeah he's pushing me too so it's been awesome yeah thank you i mean i think as a father any mother father would say this like when when that transition happens in your life where you start getting inspired by your children like you actually started looking up your children wow and i'm like that must be such a great feeling she's a really good man and she's a really good good woman and like it's that's the greatest feeling in the world you know when they're growing up there there's no better thing in the world than watching your kids play sports whether they're good or they're great or they suck or they're amazing just watching your kids play sports is like it's just the greatest um that's probably a rush right such a rush feels like betting without betting i never missed one of their games i'd rather miss the super bowl than miss a high school football game yeah yeah but um but now that they're adults and i'm just like gosh i mean sometimes like i'll hear cole or madison talk about their business and i'm like where did you get all of this like where did this come from you know you have such a good grasp of your business and your goals and and what needs to get done to get there and and you want to think that you're responsible for that but you know really they made these decisions on their own i think it's got to stem a lot from parenting though too yeah i was i was very i was very blessed with very good parents too same and that's a blessing that i maybe took for granted when i was younger too but as i left canada and started like going around the u.s i realized oh wow that's actually not something you should take for granted a lot people didn't grow up with that and it's very hard and then when you have kids you'll be a lot more intentional i bet right i'm very very intentional about my kids with my kids nothing would interrupt the time that i get to spend with them and then the fact that i get to do this career and my kids are on the same platform with me that we were all working the same company um for different different areas but we all work in the same enterprise it's to travel with them to see clients together to be in the hunt together do stage talks together it's just it's it is the single greatest blessing i thank god for it every single morning when i'm sitting yeah cole's been good because now it's like he's already signing up for a fucking 10 i'm still i'm still getting hydrogen bubbles on my legs trying to recover yeah and now that's why it's good to have friends like that because it's like it's subconscious too even if i'm not noticing it it's like oh it's already on to the next thing like what am i doing now too like it rubs off on you so subconsciously having that circle of friends that are positive yeah that's why too a lot of i decided at the end of last year too i'm like i'm really going to cut out a lot of people that are just you know they might have been in my life and but if they're not you know helping me be a better person or it's just like it's just not beneficial you know my old partner grant used to say show me the five people you hang around the most i'll tell you exactly where your life's going to be three years and you know you want to be around you know for me i like hanging around with younger people because it just keeps me young it keeps me it keeps me young and energetic and i feel a lot younger than i am i'm 55 but i just feel younger i'm the energy of 10 men but then you know you also want to hang around people that inspire you that are doing a lot greater things than you you know so you're you're you're constantly being drawn in that direction when when you were when you were prepping for this race um i just want to circle back for a second what were some of the like non-negotiables for you like what were some of your biohacking modalities or some of your routines that were non-negotiable i'm i'm like i took recovery as serious as the training i mean i've learned from you guys too i mean yeah i'd wake up pretty much i'd wake up every day probably i mean if we were running early we also lived in miami so we'd have if we're running 20 miles you can't be starting at 9 a.m because you're going to be running in heat yeah so we would try to start running latest by 5 36 if we had a long run so sometimes we're waking up at 4 30 at the boardwalk by 5 30 got to eat before too um so i'd do that and then we'd crank out our run we're obviously learn how to fuel during our runs you got to be having a lot of calories during those 20 mile runs gels we learned about the the coca-cola trick yeah so we don't coca-cola trick well you know you saw us cranking coca-colas i didn't know that people did that i started watching the documentaries i'm like they're drinking coca-cola and then matt matt the shit you guys ate on that explained to me too he's like during 100 miles you just got to be able to put whatever fuel in your body you can and the more the easier it is to get calories into your body the better with like the smaller amount of food right so you're not eating rice and stuff on run you're eating donuts because it's just how many calories in a little donut like yeah six you have a coconut donut it's 600 calories so we started coach matt wanted us to practice stomaching food on our runs so me and cole would do that we'd run 10 miles and then we'd stop at a gas station walk into the gas station grab a nice code cold coca-cola and it's crazy and if you've ever had i haven't had a coca-cola to actually quench my thirst yeah you probably have it in a while too oh god it's good it's good it's good like because usually i have a coke zero at dinner or something right and it's like you're not dying of thirst but yeah to have a coca-cola when you're actually like oh my god it's amazing it's worth it so we would do that and then after the run i would i would get stretched out by my trainer because i was still lifting weights too because i don't want to lose all my muscle right so i was still lifting get that skinny no so i was i was lifting five to six times a week still uh like lifting heavy um and then i would get stretched out probably four times a week yeah that was key stretching after those runs yeah and then i would cold tub and sauna at like you know i'd miss a day or two sometimes if i was really busy but cold tub sauna every day and then normatek yeah boots on my legs and then i had to sleep so i was going to bed sometimes sometimes i was in bed by 7 38 yeah and i would try to prioritize sleep as much as i can you know people would hit me up want to go to dinner and they wouldn't even say want to drink they just be like want to go to dinner and i'm like i can't be i can't stay up till 10 30 yeah i gotta be asleep by nine because i gotta wake up at 4 30 yeah and this is not something that you have to prioritize your sleep yeah so i just cut out everything and it was full blown train when training's done recover sleep repeat well what's next then on the on the business side of things i mean what what are some of your big bold audacious goals on the business side yeah I feel like this has made me more hungry business wise too. And it's taught me if I have a goal, I just set that deadline and get that plan. And you can really just achieve everything. Goal, deadline, plan. It's so simple. It's like, even if he wants to get in shape, it's like, yo, set a deadline or anyone like Gabe, anyone throwing it out to the world. Or just anyone. If you want to, if you don't set a deadline, you're not going to get it done. Yeah. Like you're just like, Oh, when are you going to get it done by set a deadline? and then fill that in with a plan so um yeah no two things we're we're working on this year that one is pretty close to happening is um and we've been trying to do this for a few years but i think it's finally the right timing is um i'm not sure exactly what it's going to be called yet but um call it like nelk it's basically going to be nelk pranks on steroids and on a streaming service this year so picture the pranks that we've always done but now we have we've always had a dream list of pranks yeah that we were never quite able to pull out because they're so elaborate and expensive yeah and also we want to do that dream list of pranks now with um our celebrity network of friends yeah on celebrities and with celebrities in our ear so you might see that on a streaming service this year which would be crazy and we got a lot of celebrity friends right yeah dana white mike tyson snoop dog yeah there's a lot of people that you might see so that's one thing and then i've also been writing the last i've came up with the idea three years ago but we've been working on an animated series as well i've been working on picture like nelk full sense version of a family guy or south park oh wow yeah so just like i'm not a character in it i may or may not play a voice but um just the nelk full send tone yeah of an animated comedy series we are uh we're pretty close to some stuff on that as well so those are two big entertainment goals that's really for me this year i kind of started out when i was younger wanting to do more conventional entertainment like that so i'm kind of treating this decade as like the second chapter of a decade which it is it's 2026 it's the second half of a decade and um a lot of dreams that i had as when i started out in entertainment the prank stuff kind of just worked out for us but now that i have my platform i have my connections i really want to get back to i want to write movies wow comedy eventually maybe even just like serious movies and stuff like that too like i'm a lot more creative i think than what i've done so far so just um doing a lot of that in the second half of this decade too and then happy dad is obviously it's crushing it yeah you got a good team there too john shahidi that's our main business yeah john and sammy are amazing incredible amazing i mean the amount of business acumen between those two guys is unbelievable the words of wisdom that come out of their mouths yeah john's yeah i talk to john a lot everything business-wise i do i run it by john and then they just compliment each other so well yeah it's funny to see them argue sometimes such a muse of of business it's unbelievable john's incredible john's incredible he's he's become they both become brothers to me too and that doesn't happen by accident but um yeah happy dad where our distribution is going through the roof this year sammy just signed 200 i think in 90 different 290 different distribution deals he negotiated last year in three months wow which can take um like years to do because we had only uh one distributor in each state that's how it worked but we switched to now a beer distributor network which is going to increase our distribution like crazy so we went from around 50 distributors to 300 wow and each one of those takes an individual you know negotiating a contract he had to negotiate terms for each of those distributors so now that we're with um beer distributors yeah we're in we're going to be in so many more stores in 2026 and 2027 that's awesome yeah congratulations for that well i think you're inspiring an entire generation i really do and it's this has been an amazing journey that i've been on with you personally i think it's still just the beginning too i think so for all of us right? I really do. A million subs on Ultimate Human too? Yeah. That's huge. That's huge for your podcast. You're going to get the, where are you going to put the plaque? I got the hundred thousand one in my, in my office. I'll put it on the wall of fame. A million is the real deal. Yeah. A million is a real deal. That's going to go where in the crib? Yeah. It's going to go in the, in the office in the back. Hell yeah. Yeah. On the wall of fame. But, you know, I, I, I wind down all my podcasts by asking my guests the same question and there's no real right or wrong answer to this question but what does it mean to you to be an ultimate human i think i answered this last time but now well now you've done the hundred months maybe now i would say hmm i think i'm trying to think how to answer this i think after just doing my a hundred miles i think like you know you would think being an ultimate human is just like physical stuff but yeah i would say just applying that ultimate human mentality that i did for my physical training and now applying it to every avenue of my life basically yeah being disciplined i think and structured in every aspect of your life not just health and wellness but taking that same discipline that i did for my hundred miles and now applying it to my personal life like being disciplined you know being structured not letting people that aren't serving me enter my personal life and then in business as well if i have a you know if i want to do this animated series be structured be disciplined set my deadlines what's my plan i'm a leader be organized organize my team so i think it's just treating the same way that you treat your discipline in your gym and your health and wellness to to all aspects of your life that's what i've really learned from this hundred miles it feels good too yeah i feel really happy and i just feel like it just it unlocked something for me yeah yeah it's really good i love that man you've inspired a lot of people kyle thanks for coming on the ultimate podcast i hope you'll be back again 100 and before we go you got to tell me about those shoes well these are justin bieber's these are justin skylar it's his brand these are the comfiest my production manager goes those are fire no shout out to jv these are the comfiest flops really ever all right i might have to fire up a pair of those then uh those are games oh i stole them from you games like oh those are those are mine brother hey guys until next time that's just science