Nobody Asked Us with Des & Kara

3.46. The Transparency Episode

69 min
Dec 24, 20255 months ago
Listen to Episode
Summary

Des and Kara discuss their harrowing experience during Colorado windstorms that left them without power for multiple days, the frozen pipes at their Minnesota property, and broader issues around transparency in sports media—specifically the Grand Slam Track partnership with Sidious Meg and the ethics of undisclosed sponsorships. They also provide updates on Save the 10,000 and recap recent marathon racing.

Insights
  • Undisclosed sponsorships in sports media undermine journalistic credibility; transparency rules require disclosure on every post, not just podcast announcements
  • The distinction between 'big J' journalism and influencer content creation is blurring, creating ethical gray areas when the same entity performs both roles without clear separation
  • Overspending on initial proof-of-concept events (like Grand Slam Track meet one) can jeopardize long-term viability when success metrics are tied to first-impression performance
  • Community resilience during crises is significant; neighbors and social networks offering practical help (shelter, showers, pet care) matters more than expected
  • Event timing and athlete needs evolve; willingness to pivot strategy (Save the 10,000 from May to fall, or road vs. track) based on feedback is more valuable than ego investment
Trends
Sponsored content disclosure gaps persist across media despite clear FTC/ethical guidelines; enforcement and accountability remain weakConflict of interest in sports management (e.g., stakeholder roles spanning multiple organizations) is underexamined and under-regulatedAthlete-focused event design (controlled courses, bottle service, flexible scheduling) is becoming a differentiator in marathon racingClimate volatility (extreme winds, temperature swings, fire danger) is forcing homeowners and event organizers to invest in backup infrastructure (generators, preventative measures)Fall marathon/10K opportunities are emerging as viable alternatives to spring-dominated racing calendar, driven by year-end bonus deadlinesWomen's ultra and marathon performance is reaching new record densities (multiple sub-2:22 marathons, competitive 100K times), suggesting talent pool maturationCommunity-driven event models (Save the 10,000) require athlete buy-in validation before scaling; assumptions about demand can be wrong
Topics
Sponsored content disclosure and FTC compliance in sports mediaConflict of interest in sports management and media partnershipsJournalistic ethics vs. influencer content creation in sportsHomeowner resilience during extreme weather eventsGenerator investment and backup power infrastructureMarathon racing calendar optimization and timingSave the 10,000 event strategy and athlete feedback loopsGrand Slam Track financial collapse and athlete payment disputesWomen's marathon and ultra-distance performance recordsCommunity support networks during crisesEvent sponsorship transparency and disclosure rulesTrack vs. road racing format preferencesYear-end bonus deadlines driving race selectionProof-of-concept event budgeting and investor expectationsAthlete retention and engagement in new racing formats
Companies
Grand Slam Track
Event series that failed financially; athletes owed significant prize money; partnership with Sidious Meg lacked prop...
Sidious Meg
Sports media outlet that received undisclosed partnership payments from Grand Slam Track; failed to disclose sponsors...
World Athletics
International governing body; referenced in context of Seb Coe's Nike conflict of interest that was eventually resolved
Nike
Seb Coe maintained Nike contract while leading World Athletics; example of conflict of interest that required public ...
Brooks
Running brand sponsor; hosts mentioned they disclose Brooks partnerships on every relevant episode
Hoka
Running brand; referenced as example of event sponsor that should be disclosed in media coverage
USATF
U.S. Track & Field governing body; reaching out to athletes for Save the 10,000 feedback survey
Sports Illustrated
Chris Chavez came from Sports Illustrated before founding Sidious Meg; represents traditional journalism background
Let's Run
Running news outlet; published article about Grand Slam Track payment disclosures and Sidious Meg partnership
FlowTrack
Streaming platform; broadcast Marathon Project event; required subscription to view full race coverage
People
Des
Co-host discussing personal weather crisis, homeowner challenges, and sports media ethics
Kara
Co-host discussing personal weather crisis, homeowner challenges, and sports media ethics
Chris Chavez
Sports media personality who came from Sports Illustrated; received undisclosed Grand Slam Track payments; defended l...
Kyle Merber
Stakeholder at Sidious Meg while working for Grand Slam Track; potential conflict of interest in partnership deal
Michael Johnson
Created Grand Slam Track; overspent on inaugural meet; vision exceeded financial reality; event series collapsed
Seb Coe
Maintained Nike contract while leading World Athletics; example of conflict of interest that was eventually resolved
JP Flavin
Won Marathon Project; ran 2:09:18, second-fastest time of year; demonstrated smart pacing strategy
Turner Wiley
Finished second at Marathon Project; ran 2:10 PR; Brooks-sponsored runner from Washington
Prisca Cirono
Won women's Marathon Project; ran 2:25:17 PR; age 45, returned to running after time off
Charlie Lawrence
Ran Desert Solstice 100K on track; set American record (missed world record by small margin); ran 100K on track
Jim Wombsley
Previous American record holder in 100K; Charlie Lawrence broke his record at Desert Solstice
Tess
Mentioned as co-host/producer; had technical issues at start of episode
Emma Coburn
Offered rental property to Des during power outage; teammate of Colt's mother
Brandon Schrader
Ran in Marathon Project; attempted fast pace early; faded to 2:10 high
Colt
Des's child; had school canceled due to windstorms; preparing for finals
Adam
Des's spouse; managed household during power outages; researching generator purchase
Trend from Australia
Set Australian marathon record in Valencia; ran 2:21-something; has two children; demonstrates sustained excellence
Quotes
"We didn't tell him in the morning. Surprise. Yeah. So the next morning, I went in his room to do something. Maybe I was going to close the door. And he popped up and Margo's light in her tank comes on after he wakes up and her light was on."
DesEarly in episode
"I feel like there's a lot of conversations right now about being a homeowner. And it's such a tough thing and the prices and this and that, but I think people really, really underestimate the value of renting this situation alone."
KaraMid-episode
"If you're not, if you're, I mean, I'll just use Chris's own words. If you're a little Jay and you're more influencer type, I guess you don't have to do that, but that just is, that's when the partnership should be known because that's why you're not doing it."
KaraGrand Slam Track discussion
"You can't. And I love him, but that's, that's if someone's new to the sport or I didn't even know, I kind of assumed, I'm like, oh, they're getting paid under the table as much as what I thought. Yeah. I didn't know they were like officially getting paid, you know what I mean?"
DesSidious Meg disclosure discussion
"I think it's something that we're still talking about. And I think it's good to bring up because I'm sure, you know, we announced it January at Houston last year, and it's kind of like just gone silent after the race, but it is still important."
KaraSave the 10,000 update
Full Transcript
Welcome everybody to another episode of Nobody Asked Us. Jason Kier presented five books running. I can't look at you, Tess. I was fixing my mic. I'm sorry. You're laughing at me. No. So we had some technical issues. We started the episode and now we're starting over again. Good job. Way to go. Is the mic OK? With the enthusiasm second time. Yeah, my mic's OK. I was just fixing the stand. So it's close enough. Close enough to your face. Yeah. I was wondering if my mic was about to hit you there. No, it's not that close. Some buffer room. Nice. What's new? What's going on? How was your weekend? How's life? I feel like you've had a lot going on. It has not been great. Yeah. If I'm being honest. We've had better times as a family. So basically there was this horrible windstorm in Colorado and it was coming down the front range, which is where we live. And the place where it was the most heightened is where we live. Funnels down from Golden down 93 amongst the foothills. That's exactly where we live. So we were warned on Monday that there might be power outages on Wednesday when this thing was happening. We were warned to stay off the roads. Colt still had school. We lost power Wednesday for about five hours. It wasn't a big deal. We knew that might happen. The funny thing was we, so the south side of our house, there seems to be like the wind goes by so fast there. So Adam like ratcheted down all the furniture and everything. But on the front of our house, it's kind of blocked by some walls and like decking. And we have a big table and chairs there. And he just like tucked it all in being like, that'll be fine. It's fine. Yeah. Oh no, that shit blew off. All over the yard, broken chairs. But anyway. Mounting down pieces. Oh yeah, it was like, oh great. But so the rest of the house was fine. A couple screens blew off, but we found them. Nothing major. Colt was at school. A window blew out at school. We went to go. I went to go pick them up. My car was literally like shaking. And there were fences down, trees down everywhere. It was definitely dangerous to be outside. So we get home. We don't have power. And what's crazy is like where we're living, it feels apocalyptic. But if you just go a couple of miles east, everything's fine. Like normal. Yeah, like Adam went and picked up burritos. Everyone else has power. Like that's no big deal. So that was Wednesday. And then our power came back on that night, which was awesome. And then right before we went to bed, we got a notification. Colt was already asleep, but we got a notification that they had canceled school for Thursday because of the power outages. Did you wake him up and tell him? We didn't tell him in the morning. Surprise. Yeah. So the next morning, I went in his room to do something. Maybe I was going to close the door. And he popped up and Margo's light in her tank comes on after he wakes up and her light was on. And he just sat up in bed and he goes, mom. And I'm like, you don't have school. Come on. He was like, oh my gosh, I was ready to just yell because we wake him up. So we was home all day. And we were like, this is going to be so fun. Let's just binge watch Netflix. We've been trying to rewatch Stranger Things. And as soon as we like, it was like 11 o'clock, we were like, all right, let's do this. Get the popcorn, get the drinks. The power goes out. Yeah. So the power is up from like 11 to like, I don't know, maybe seven or eight again. And that night, it came on again. And then before he went to bed, we were told he didn't have school on Friday because Friday was again, high wind warning. And there was a gust, a red at like 108 miles per hour where we live. So it's like serious stuff. And there was already so much stuff down. So Friday, they got school canceled. Again, he found out before he went to bed. And we were warned they might do preventative power outages. But when we looked on the map, we weren't in it. And we're like, OK, sweet, well, whatever. Cole's going to be home. We'll watch movies. All that stuff again. No, so Friday, I actually got a run-in on the treadmill. And Adam comes down, he just starts his workout, and then the power goes out. So I don't know what time it was. It's all blending together now. Maybe around 10 AM. And then we didn't have power again until last night, around 8, like 8 o'clock, maybe. OK. It was a couple days. It was a long time. Yeah. It was two and a half days. So what did you get up to? You weren't watching Netflix? No. Do you guys buy a lantern, some candles? Did you have a fire guide? We didn't have a fire going. No, we do have a wood burning fireplace. But it's in our guest room. And we have never let it since we've been here. So we don't know what the situation is like inside. I'm off. And then we have a gas fireplace. But we popped the grill off. But we couldn't find where you would like the pilot light. Like it's on a switch. We couldn't get it. So we basically just stayed upstairs, because it wasn't too cold upstairs. At least the first day, it wasn't cold at all. And we played games. We played categories and tabo. All this stuff is great. It's like family building. But after a while, we're like, I don't want to talk to you anymore. Yeah. Yeah, for a while. And then it gets dark so early. So at 4.45, you're like, OK. Well, so yeah, we've just been really bored. And Adam's uncle was in town. And he came over on Saturday. And he lives in Florida. And the poor guy, we froze him out. After a while, we're like, we have to leave. Because it was starting to get, I don't remember what the temperature was. Maybe it was around 60 or something in the house. And he was like, yeah, no, I'm cold. So we went and grabbed a beer. And there was all these people from our neighborhood in there just trying to stay warm. And then yesterday, we were supposed to host this Christmaca Hanukkah celebration. But we didn't have power. So we pivoted and went to my sister-in-law's house. And we charged all of our devices while we were there. Because we didn't know when we'd have power and stuff. And we brought Margo. Oh, that was one thing I was super worried about. So I woke up Saturday morning. And I just started to panic about Margo. Because it's like she has a very, she's super easy pet to have, except for that her little habitat has to be, it's very specific. So I woke up on Saturday and I just started to panic. I'm like, she's going to freeze to death. Like she can go a day being cold. But like she doesn't live in Colorado or Minnesota. Like she lives in the desert. So we, or she lives in Australia. So we went and Adam was trying to Google, but our phones haven't been working either, which also didn't make us feel very safe, by the way. So we, but he found, he saw something that said you can use hand warmers. So it was so weird. We drive like a mile past our house and all of a sudden shops are open. Like Pearl streets a mile from our house and people are bustling down there, getting their coffee and shopping. And we're like living in the dark times. It's so weird. Anyway, we got her a bunch of hand warmers and she seemed to like that. But we brought her yesterday at my sister-in-law's house and just had her on a heating pad the whole time. And she definitely perked up because she hadn't eaten since Wednesday. And she ate a bunch of blueberries for everybody. She was like a little show pony. She was like eating blueberries. So that perked her up. And then when we were... A little cowboy hat on her. We didn't bring it. But anyway, the power came back on last night. Very happy about that. Super grateful, feeling super happy and like grateful. And then we found out this morning that our Minnesota house is frozen. Pipes are frozen. Everything's frozen. Yeah, that's so brutal. I mean, at least you had that moment in there where you got to like feel a deep breath. Cause imagine if that connected into not having power. Oh my gosh. No, it's... Yeah, this Minnesota situation is... So like, yeah, we wrote all this stress. And again, first world problems. Like I finally went to my friend's house and showered yesterday. I'd been taking these like 30 second long showers where I would like splash myself with water. So I'm up and then splash myself with water and get out. And she was like, you need to just come shower. So she lives not even 10 minutes away. Kate Robbie and Adam and I just ran from her house and showered there and we felt like a million bucks. It was like so nice. So it was like, it sucked, but it wasn't the end of the world, you know? But this whole Minnesota power situation is really, really, really stressing me out. So the house there has had some problems here and there. We've done a lot of updating to it that you can't see, but just try to make sure stuff like this doesn't happen. And someone went in it today cause we were supposed to be going there next week. And they were like, everything in your house is frozen. Literally everything's frozen. Your toilets are frozen. The pipes are frozen. There's no heat coming out. Do you guys not have power then there? Or is it power out or did just the temperatures drop too low? So we actually have a generator there. And so that should never be an issue, but I guess the igniter had gone out on the boiler. And I don't really understand it all, but I know that the heat is kicked on now, but all the water is turned off because we need the Husta Tha and and Tha's slowly as possible. Rise and delight of what has made it and what hasn't. So yeah, we're just like praying that nothing bursts. And if it does, it's like minor, are we catch it right away? But right now, yeah, being a homeowner is really, really stressful. I was just gonna say that. I feel like there's a lot of conversations right now about being a homeowner. And it's such a tough thing and the prices and this and that, but I think people really, really underestimate the value of renting this situation alone. And it's not like- Oh, this Minnesota situation is so stressful. I mean, and we've had problems with this house before. It's built in a very unique way where it's not on the ground. It's on stills up above, which in Northern Minnesota is an interesting choice. You know? Okay. What is that? I was thinking the snow would come high enough that that's like- No, it's just like a floating house, essentially. And it's very cool because it has great views of the property and of the lake, but practical-wise, there's nothing, there's a foundation keeping it warm and keeping. So we've had already been creative. We had to put like the previous owner who actually built it just had like one pump system for all of the five zones in the house. We put in five separate, because this has happened once before, but we caught it before everything froze over. Colton, I went out there and I'm like, the heat doesn't work. And so it was, we were like 24 hours away from disaster. So there was a little ice in the pipes, but it hadn't frozen completely. So we've put a lot of money into like putting in all these different zones, putting in additional pumps, but it just continues to be a challenge for us. And my mom, before she had her accident last year or her incident, whatever you want to call it, she would go over and run the water and flush the toilets, but she really can't, she can, but- She's on her own journey right now. So like that's a big ask when she's- Yeah, it's like, so she hasn't been doing that. So this isn't her fault, but my sister-in-law hosted a dinner there December 7th and she said it was cold, but she turned up the heat and it did kick on and that there was hot water. So this happened between December 7th and now, but I mean, it is like frozen, frozen. So yeah, I just feel like I keep being like, just be grateful you have so much, you're so lucky. But I'm like, oh my God, I just want this house to like work. And like at what point are you like, this isn't worth it anymore, you know what I mean? The stress and the money is outweighing the joy it's giving us, so I don't know. I'm like having a crisis, so I'm glad we're chatting. Will you guys go out there? Is that, that's in the plans, right? Are you gonna see the damage? Yes, well we like to go in the winter because it's fun and it's different, right? It's like a different, we love it in the summer, we love it in the winter, we love it in all seasons. It's just like different types of fun. We love to be on the lake, believe it or not, we love to be on the lake in the winter. Adam always floods a little patch up from the lake and we skate, the kids skate on it. And so we love going out there in the winter. So we are supposed to be going out, we are going out there, not supposed to be, we're going out there next week. And we will probably at that point, if it's not obvious that a pipe is already broken by the time we get there, just based on like the leakage as the house warms up, Adam will slowly start turning the different water on in the house and we'll just be like, please, please, please, please. I feel like, I don't know if that's better or worse, like, cause it's obviously going to take away from your vacation, but I think when you're away and just getting a report, it's way more stressful cause you can't like, it's like, I wish we were there so we could see it and we could even just be in there, even if we didn't have water access so we can be paying attention, you know, cause the house is warm now and it has power and everything. Anyway, I just feel like all I'm doing is complaining, but I told you before I started, like I do feel like I've aged 10 years in the last week, just like worrying about our house here, worrying about the pets, worrying about freaking Margot has taken up so much of my worry. And then finally I put it all to bed and I was like, oh, we're so blessed, we're so lucky, I'm so grateful. And then this morning I'm like, damn it. You'll make it through another one and then you'll be even more grateful. I will. If we get there and everything is okay, we will be syrupy, sappy, grateful. I mean, everything will be okay, that's the thing. It's like, even if there's things that aren't wrong, it's like, it'll be okay. It'll get fixed eventually. You'll be okay, which is good, but when you're in it, you're like, no, shut the hell up, I don't want to hear that right now. I know, no, I do get it, it's good to be reminded. Today, Adam and I were just like, then it was like, oh, there's Highwood Warnings here again today and I'm like, if our power goes out here, I actually can't take it, like that'll be the straw that breaks my back. I was actually surprised that you guys weren't like, let's just get a hotel, let's get out of here, let's get a hotel, I can't. I know, we were saying last night, because Adam started looking at pet friendly hotels Saturday afternoon and I don't know why we didn't just do that. Part of it is like, believe it or not, we're not big complainers and we're like, oh, just like I slept in socks in a sweatshirt and I was fine. In fact, Sunday morning, I woke up and my nose wasn't cold. I was like, oh my God, the power must have come back on. And I jumped up and went in our bathroom and I clicked on the light and it didn't come on. I was like, dude. But part of it is like, we're pretty, believe it or not, we're pretty low budge. Yeah, pretty chill. But he did say, but we had no idea it was gonna last that long, right? Like first it was cut out and it said, you'll get, like Friday when it went out, it was saying we were gonna have it by 5 p.m. And then it was 10 p.m. And then it was the next day at noon and then it got moved to four and then it got moved to 10 and then it got moved to the next day at noon and then it got moved to four and then it got moved, it got moved again till 10 p.m. or something on Sunday. So it's like, we kept, we had no idea how long. Yeah, it's like full soap. Yeah, I was like, well, we don't wanna go to a hotel and then the power kicks on, but we were saying yesterday, we're gonna invest in a generator. Yeah. We've decided because with the fire dangers here and with the warming weather and everything, this is probably gonna continue to be an issue. And so instead of just being stressed out and playing the should we go to a hotel, should we not go to a hotel? Like maybe we should just, yeah, invest in it. It seems crazy to invest in a generator, by the way, it's 66 degrees out today. It's so warm, it's bizarre. So it seems weird to be like, well, even if we don't have power in chairs. But I think. Yeah, but even just getting stuff done, we actually have a generator, we would lose power all the time at one of our homes and there's like the sun pump in the basement. Yes. That keeps, you know, like it floods if it's not running. And so we're just like, dude, if we're gone. Right. And someone's not there to manage it. So we just got it for peace of mind. Cause it would go out, you know, like for an hour or two, but like once a month or something, and you're like, yeah, but if we're not here. Right, and it lasts long. That's enough, you know. Totally, yeah. So we finally did it and it's been great. I would recommend to a friend. Yeah, we're going to do it. I, we decided, you know, we had this holiday celebration with Adam's family last night and they're like, you guys are so stubborn and like, just go to a hotel or come to one of our houses. But we're like, well, it can't be much more longer. You know? We've gone this far. Like, but anyway, we just, we made the decision. Like, we're going to just do some research and invest in one. We were walking around our neighborhood on Saturday and we were so envious of the houses you could hear. You know, you hear their generators going and we were like so jealous. We were like, faking it. Anybody close by that you're like, hey, can we get a little scoop and a line? No one, no one on our particular street, but definitely all around us. And it was just like stupid stuff, which it doesn't matter, but it does. Like every, we lost everything in the fridge and the freezer, which in the scheme of life is not a big deal. And Adam's like, I mean, it kind of forced us to clean out our fridge, but it also is just wasteful. It's frustrating when you're just doing good stuff. It's like, it's time to just invest in one. And then when this happens, it won't cause so much stress. It's like, oh, now we just kicked that on. So, yes, we made that decision last night. We're just going to invest in one and save ourselves a lot of stress. And then we thought we were solving stress forever. And then we woke up to find out that the Minnesota house was first. Two generators, you need to do a combo pack. I know. So anyway, enough about me. We survived it. Oh, that's the other thing though. So Colt had finals. And now they have to do their finals when they get back from spring break or back from winter break. And he's like, I don't, That's brutal. Right, she's just like, I'm ready now. I've been preparing to COVID that. Like let's get online. Let's do the zoom and let's get that done. And they sent, they sent like an email saying like we understand this is stressful for the kids. Like we want them to take the first week and be on break. But then we really encouraged them to study that second week. I'm like, no, that sucks, you know? And they have to make up those days, I'm sure, right? I don't, I think that they're built. I think we have snow days built in one or two snow days. So I think that should be okay as long as we don't have like a massive snow storm. Yeah. But yeah, it's just like we were talking about it last night. Like when we found out he didn't have school, we were like, this is going to be so fun. We're going to binge watch shows and eat popcorn. And then like, none of that happened, you know? But we're fine and safe. And I need to just get over myself. I just, no, you just need to get the generator approved. Yeah. Oh no, we made that decision last night. We're like, we are buying one. And Adam, whatever research you need to do, get it done. Cause the next time this happens, it'll be worth it. It'll definitely be worth it. Then it's like you're kind of like a brat about it. Like, yeah, we're good. We're fine. You're going to shut up the power. Okay. Do it for a little longer. We need to test this thing out. Yeah, exactly. Then our neighbors will feel the way we felt when we were walking the dogs and we were like, so envious of all the houses that had their lights on and there was just happiness coming out of their house. It was like extra, extra happy. Yes. We were like, we're happy for you, but we hate you. Yeah. Good for you. Yeah. So basically what we need here, we need some moisture. Like we need a heavy rain or snowfall because it's just so dry and the winds are so bad. Yeah. And it's too warm and the humidity, like that's the warning today. The humidity is so low and the winds are not as bad as they were Wednesday or Friday, but they're still pretty bad. And it's like, it is just so dangerous for fire right now. So we need a soaker. If the weather gods can hear us, just please soak us. Yeah. We need it. Yeah. All right. We'll put in a good word. Yeah. Okay. Enough about me. Good Lord. No, that's okay. That was a, I was watching some of the updates on the Instagram. Yeah. I do want to say, I cannot believe how nice people were. Like teammates of Colts, their moms were reaching out to me. You can use our house, Emma Coburn's like, go to one of my rental places. Like people were so nice. Like we had so many people sending us DoorDash gift cards. Like to everyone that reached out, thank you. We had so many people offering to stay in their basements, to stay in their house, to shower. Like it was actually incredible. Yeah. We're just stubborn. We're like, we stay with us. Like we're those people that like go down because they won't leave the house. We're on the Titanic. It's going to be fine. We're going to be fine. So thank you. So many people, too many to actually personally think that's how many people I really, really appreciate it. We really, really, really appreciate it. And if I'd gotten really dire, we would have taken you guys up on it, but we survived it. There you go. Well, you missed out on some fun stuff. There was some racing this weekend and I don't think you have your phone available for, but I think we did want to talk about, I feel like we recorded right before this Grand Slam track stuff dropped last week. And I do feel like last week we were like, okay, this is it. We never really have to talk about this again. I know. And then it was like, news dump. These are people are owed this much money and yada yada. So do you want to talk about that a little bit? Very, I don't know. We can do it quickly or we can spend some time on it. I mean, I think it's newsworthy. I think it is funny that we were like, we're not talking about this, we're done. And this is it. Like two hours after we've recorded, the monetary values that were owed to people was released. I was like, oh my gosh, we're never gonna have to talk about this again. I know. But yeah. All right, well, I think the big thing, well, there was a lot of numbers of who was owed what, which kind of included athlete, appearance fee plus bonus prize money, it seemed like, and there's kind of like this, they've been paid 50% and maybe they haven't or it's all pretty murky, at least from my perspective. I haven't dug into too many articles on it. But I think the big thing that stood out for a lot of people was Sidious Mag being one of the folks who's owed money and a fairly significant amount. I mean, it was over a quarter million. And it just, I think it struck a lot of people by surprise. Yeah, they were owed just under $273,000 and that did not include when Khrushchev was a commentator. He said that that was separate. So that didn't include his commentating fee when he sat in the chair. So yeah, I think a lot of people were like, wow, and I think the number surprised some people, but I also think people were like, wait, what? They were getting paid to do that. And so that also raised another really big conversation. Yeah, I think journalism as a whole in the sport has gotten a little bit, again, a measler word murky. And we've seen this kind of snowballing where there was things at the World Championships in Eugene where it was like, I'm a journalist, I'm asking questions. This isn't fluff, this like, I need to report. And then there was another group that was quote unquote creators or content, I guess creators, whatever influencers and their take on it was a lot different. And so we've seen the sort of tension in mix zones, I guess. And so this was kind of another example of how the landscape is changing and journalism isn't, I don't know, I don't want to say it isn't what it used to be because I think that it should be. And there is this separate entity of like professional journalists, rules, morals, ethics. This is how you do journalism. And then there's media and content creation. And so I feel like Sidious really flirts with both sides. And this is where it really stood out when they're being paid this large sum but didn't necessarily disclose that we're promoters, not hard hitting journalists, and not even hard hitting journalists, but like giving you information, getting news, breaking stories were actually promoters of this event. What did you feel about that? What did you think about that? Yeah, I have to admit that I'm not a Sidious Meg podcast listener. So when Sidious Meg started, Chris Chavez came from Sports Illustrated, which is very journalism. And so I just assumed it was the same vein. And I've definitely, like I appreciate their content. They pump it out, they get a lot of great interviews. They get up stuff up quick. Like if I can't be in an event, they're posting stuff very quickly, results and stuff, which I really appreciate. And there's a need for that. But I did sometimes get this feeling of like, oh, they're fans. They're not necessarily journalists. Like they're hanging with the athletes and their fans and their friends. And that does feel a little different than someone who's just like, just there to report the facts of what's happening in the race or whatever. That's not necessarily good or bad. It just is what it is. So when all this happened, I was reading some stuff and I guess that Chavez has said, like there's a difference between big J and little J in journalism. And we've never claimed to be big J. Again, I guess he said this on the pod, which I don't listen to, I don't consume that. So that's not like a slam. I just only have grade, so much time or whatever. Yeah. And if they obviously if they're interviewing someone that I need to know about, I would listen to that. It's not a slam. It's just like, I only have so much time to consume content. So I've never heard him explain that before. So it's not that I'm like, oh, Sidious is so evil, but I am like, oh, there are rules. You have to disclose partnerships. And it's not even just one big announcement. It's, I mean, the rules say every single post. So that definitely didn't happen. And I think it kind of exposes maybe a bigger problem of that these rules aren't really followed. Yeah, I mean, I guess, who does that follow back on? Is that 100% on Sidious? Or is that on Grand Slam to say these are our partners or is it on both of them? And I don't know, I feel like it's happening more and more where you see these media companies teamed up with sponsors and at events brought to you by Hoka. And we're obviously partnered, presented by Brooks. Should we be doing more, do you think? I mean, like whose responsibility is it? I think it's our responsibility. I mean, our responsibility is to say, presented by Brooks or partnered with Brooks or paid for by Brooks every time we do an episode that they're contributing to. And I guess, I don't think there's like, I don't think people are like morons, but can you just go into like why that matters and in the content you're getting? And I think we both felt it at times with Sidious as a lot of this negative press was coming out. It's like they're big as soon as an athlete did something great or big with results or big with like showing this is the records that were set. And then it was like, oh, maybe they're in financial trouble and it seemed like crickets. Right, well, that's where it's like, if you were a journalist, you'd be digging into that, right? And you'd have insider info because you have communication with the Grand Slam track and with the athletes and you'd be reporting on like, hey, these athletes aren't getting paid, why aren't they getting paid? But they didn't talk about that, which if you're not, if you're, I mean, I'll just use Chris's own words. If you're a little Jay and you're more influencer type, I guess you don't have to do that, but that just is, that's when the partnership should be known because that's why you're not doing it. Right, you know what I mean? Because you wanna make sure you still get- Don't come here for news on the event. Yeah, yeah. Yeah, like you wanna make sure you're still gonna get paid, right? Or whatever, so you don't wanna like bite the hand that feeds you, I get that. But that was a huge story and there wasn't being reported on by them. It was like people outside our typical journalistic space were the ones that were digging into it and posting about it and writing articles about it. And that would have been, I mean, it was huge running news and it was almost like it just didn't happen if you only looked at their platforms. Yeah. Yeah, that's interesting. Yeah, I mean, I don't think, I don't know, I guess I don't wanna say, I don't think that they're the only ones. Oh, absolutely not. I think it happens pretty frequently even with influencers and partnerships where, it's like, of course I'm using these key tones and this is an ad, but unless you put it in there, and I think it's just a good reminder for everyone who's creating content, whether that's athletes who are content creators or influencers or whatever it is, you gotta share those things and have to be, again, it's transparency is a word I keep going back to with Grand Slam Track and it's their word, they put it out there and it just feels like one more example where, and I think Chavez said it, it was like, well, you should have known, why didn't, like we did so much for them, obviously, but- But I don't like that response. You can't. And I love him, but that's, that's if someone's new to the sport or I didn't even know, I kind of assumed, I'm like, oh, they're getting paid under the table as much as what I thought. Yeah. I didn't know they were like officially getting paid, you know what I mean? But that's just not how it works. And I think like, when I have listened to their pod, they do a great job of being like, oh, this episode's brought you by Ali Popper, this or that, and like, but it's not as clear on the social media, right? And it's not as clear on the reporting stuff. And so, and again, I don't even want to attack them, but I do think it raises a much bigger question because I think we see this a lot. And yeah, it's also a good reminder for us, you know, to always make sure that we are being clean and clear about who is supporting us financially. I think that we have done a good job. We're straightforward on this pod. If we're talking about ketones or lever or lagoon pillow, they are helping us out on this episode. We've never shied away from that, but it's just a good reminder that we need to be clear with that. I just think, I think for the people that, there were people who didn't care, and there were people that were upset. And it seemed like the people who were upset felt like it broke a journalistic ethical line. And I can see how they feel that way, right? Yeah, yeah. And so, and it doesn't, but just to be clear, it doesn't matter if you're an influencer, just you write on social, or if you are a big J journalist, if you're getting money, you have to disclose that. You don't have to disclose the amount, but you have to say it. Yeah, I mean, I think even with, this is just things that I've read, big J journalists, even now, you're seeing people get free product or free services, or even like, there's this PR machine that's setting up these stories, and then they get the story placed, and they get paid by another entity. So it's gotten really, really gray. And you know what I mean? You're not seeing like, when they get free products, and they're doing reviews and things like that. So I was gifted this full transparent, like a lot of people leave that out, and you feel like you're reading a product review, and you're like, oh, this is really cool. You bought it, you tried it out, and it's just not the case. Yeah, I used to have a friend who was in PR, that's what she did. And it was really interesting. Brands would pay her gobs of money, and then she would hustle, and she developed all these relationships with these major outlets, with major writers, with major, whether it was New York Times, or Runners World, or whatever it is, and she developed all these relationships, and then she would eventually get them to write about that set athlete that was sponsored by this brand. And it comes across as just like this really great profile on this athlete, or it's all meaningful stuff it's interesting to read. But if you knew that this all started, between six months to 24 months ago, the PR machine was pushing this to happen, then it doesn't feel as like, oh, this is like a super interesting, you know what I mean? Right, I think you would read it differently. Who's in the story? Who are the stakeholders? Whose quotes are in there? And at the end of the day, what are they trying to sell me? Right, yes. And that's the PR's job to get that place so that those people can come in and put in their lines. Yeah, I think this is a conversation just nationally and all of our media, but I think it bothers us with running because we feel like, I don't know, we feel like we have some sort of standard and ethical belief in what we're doing. So I think that's why the feathers that it ruffled, it ruffled, you know? And so it's gonna be interesting to see what happens. I know that Sidious has had a lot of different partnerships is the word they're using. Sure. Are they gonna be super transparent about those moving forward? Yeah, I mean, I think, yeah, I guess I can't think of anything else where I've been like, that's a head scratcher where they partners or not. I'm like, meet specifically, I'm sure there's something. I've seen them do stuff with brands. Yeah. And they've been pretty upfront about that. I guess another angle to this too, which I would love to get your thoughts on if you want to dive into it, but I feel like Kyle Merber kind of worked both sides of the situation. Do you think that him being a stakeholder or like having some ownership in Sidious, but then also sitting on the Grand Slam track, like what is his responsibility here? Is that something that's not being talked about enough or is it like it doesn't matter? Well, again, I think it comes back to just like, that is a conflict of interest, right? If you're a stakeholder at Sidious and then they're the ones that land the big partnership, even though you're not at Sidious anymore and you've moved on and you're working for Grand Slam track, that's just like a basic conflict of interest. I'm not even trying to slam Merber or anything. It's just like, it is though. Right. If you're working for the organization who is now starting to partner with people and there's a place that you used to work, you no longer work there, but you're still a stakeholder. Yeah, I would love to know the timing of it. Now, I don't know if it makes a difference, but I do feel like they had so many conversations and I feel like Chris Chavez, Kyle Merber, Michael Johnson, we're having these conversations, having these conversations, the leagues in motion. And then, it seems like the deal's done. And then Kyle Merber leaves to go to Grand Slam track. So it was almost like he helped the sale, but then he also got the job, still kind of a conflict of interest. But I don't know if the timing of it makes a difference. Like, oh, I was at Grand Slam track and then helped my buddies get this deal. But that, like different situation, but that was like with Seb Coe continuing to have a Nike contract while he was being the head of World Athletics. It was like, you can't do that. You can't do that. And finally, there was enough public people being like, you actually can't do that. Like, I know that existed before, but you can't do that. And so finally, he publicly announced that he was partying ways with Nike in that capacity. So it's, yeah, I just feel like, I mean, I feel like transparency is the word of the year. It's fair. And again, like I feel for Kyle Merber, like he went all in on this, right? So he left his, I mean, I don't know him, but I believe he left his position at Sidious to go do this and now it's falling apart. So like, I really feel for him. And, you know, there was people that were like, hey, or even Sidious said, like, we want to see evolution in the sport. We're going to support this stuff. Yeah, we all should support it. We should all be excited. We should all want to see Ventures succeed. But that doesn't necessarily like erase the laws. Fundamental things you have to do correctly. Yeah, yeah. Business ethics, morals. So I think the reaction has been interesting. And I think it'll be interesting moving forward. I don't think like Sidious should be burned at the stake or anything like that. But I think maybe a response of we thought it was obvious. Now they know it's not good enough. It has to be obvious. It's not that it should be obvious. It has to be stated. Yes, yeah. Yeah. And also I do, I mean, has there been an apology? Is that something that there's been like, hey, we fucked up. Like, we're super sorry. Or has it been like, no, this is fine. I don't think there's been an apology. I did read an article that was on Let's Run. I think John Finkel wrote it. Or maybe it was one of the brothers. I actually don't know. But they did get some quotes from them. And there was no apology. It was like, we're not big J journalism. We thought it was obvious. We announced a partnership. Or maybe they announced a partnership on their podcast. Which again, that's the thing is, it's like, if you're not a listener to the podcast, but also that's just not how the rules are. The rules say every post, it has to be stated. Yeah. So I don't think there's been an apology. I don't know that he believes they believe they owe one. But I guess that's my point or my question is, do they view this as something that they're going to, hey, we're going to change. We learned from this. Is this a learning lesson? Or is this like, why are you guys getting pissed about nothing? I think it's the latter. But I don't want to speak for them. But it feels like they're kind of like, why are you mad? Like, it's not a big deal and we didn't get paid. I would love some clarity on that, I guess. It's like, let's find out their, let's get a statement on that specifically. This is what we're going to do moving forward. Continue exactly how we did. Or, oh, we're going to be clearer about that. We're going to be more transparent. We're going to make a change. And for me, it also just points out how Grand Slam was a disaster for the beginning. Like seeing all those venues that are still owed money. And I don't know. They had so much life in that final meet. The one that was at where Pen Relays are. It was exciting. It was filled. There's a place for these meets. People want to see stuff. People want to celebrate the event. But I just wish they could go back and just start small, proof of concept, and build it. Yeah. I think, well, obviously, you're going to plan your budget completely differently when you think you have an extra 30 million. That's a huge part of it. I don't know what happened with that. Was it agreed to and then but predicated on meet one going well or like check the understanding? That's my understanding. Yeah. It was agreed. It was this is what we get based on what we see at meet one. I could be wrong, but that's what I've been told. And then meet one, there were great athletes there. But that's a tricky situation. I mean, I'm thinking about what do you do different? How would you change it? If you go, OK, meet one, we have to be a hit from out the gates. We're going to spend as much as we need to spend to build the hype to get the excitement. And then it just like, do you spend less on meet one? Because does that I think that makes it even worse. Well, I think you could have a smaller venue. Yeah. Well, you go to a different place. But I don't know. I don't know what the sequence of doing things was like the order of operations was like, we just have to go big and we know Jamaicans love track and they get out there and they're loud and it's going to be an event. They didn't go. We love it, right? But if you're like, we're going to spend because this is where it's going to be the best. I mean, I don't know. I guess I just to me I have questions, and especially after doing Save the 10,000, where we're like, OK, like we want the stadium. We want that importance. We want like the screen. We want the broadcasts, all of those things. And we just have to show proof of concept so that we can do this again. But obviously, the budgeting was very different where we're scrapping it up as we went. We had the budget. Right. In fact, we raised more than we needed. We gave it to the athletes. Right. Yeah, very different. But our dream wasn't his dream. His dream was huge. His dream was completely changing the sport. Yeah. You know, like. I mean, he just bit off more than he could chew, which is. I'm just thinking about like how I would spend. It's like, do you play conservative because I lose that 30 million if this doesn't go well? Well, I feel like. Or do you spend it because it has to go well? Or you lose it? Like, I don't know. I know. I think he felt the latter. Like, I'm just going to spend it and make this big and prove that it's big. But that was the dice he rolled and it didn't work out that way. Right. It was not attended. It was not watched. It. I'm not trying to be a jerk. Like, you can go look up the viewership, right? So it's like, it didn't work out that way. It did start to slowly gain some momentum. That's why I was shocked that the fourth one was canceled. Now I know why. Because they were already millions in debt. But the third one seemed to really have some momentum. It seemed like good energy. They shortened it down to those two days. There seemed to be good crowds. It was like, OK, they're getting somewhere. But yeah. Yeah. I mean, you have to go back to that original investor and be like, hey, not the first meet. Give yourself the longest timeframe as possible. Or give me a year. Like, give me one season. Yeah. But in having to prove yourself with one meet. I mean, the concept hadn't even caught on yet. There was just so many questions. That's a tough place to be in. But also, if that's what you negotiated, then you got to deliver. Well, that's what you negotiated. Yeah. I don't know. I'm just trying to mentally grapple through. You're being nice. And I'm being harsh on this one. I don't know why. I think because we had a tiny taste of it with Save the 10. And it's like, yeah, you can only do what you can afford to do. Like, you can't over promise what you don't have. And so we can't promise more prize money than this. And we can't promise whatever we like. We can't promise it. So this is what we can promise. We can promise the venue on this night. And we'll have drug testing there. And that and it'll be under the lights. And we will show it. And that's what we can promise. We can't promise anything about that. You know? But again, I do. And that would be our best to have next year. Right. Yeah. Yeah. I also can see how Michael Johnson's vision was so much bigger than ours. Yeah. But also it feels like ego got in the way of a smart business plan. Sure. And I don't think it was malicious either. No, I don't think so. I think he was like, these are rock stars. We want them treated like rock stars. We want them to fly like rock stars, being hotels that it should be the best athletes in the world. Let's show that we can do this. But we can't yet. Right. We're not there yet. We have to. We can't do it overnight. And I think, I don't know, the whole instant gratification thing right now is hot. People want things right now. But that was more of a long game. Let's build this thing. Let's grow this thing. Yeah. So. Yeah. And yeah. You guys can look it up. They have whatever what not everybody is owed, but what a lot of people are owed if you want to look it up. There's a lot of money out there that people have not gotten. So. Yeah. That's terrible. Yeah. Do you want to talk a little bit about Save the 10,000? Just like really briefly, because we talked about it here? Sure. I mean, I feel like we're, we've hemmed in HOD this fall, this entire fall. We've had meetings. And we have a survey out now. Do you want to talk about the survey? We do have a survey out. Yeah. I think that we put on Save the 10. I'm super proud of what we did. And I'm not, I don't, I'm not like, oh, we didn't get the fastest of the fast. We don't want to do it. I think what you and I want to make sure we're actually serving a purpose. And so if it's, if Save the 10,000, we don't want to compete with the 10. The 10 is the, the, what is it? It's usually the first week in a March? No. I think so. Early. OK. Or April. I mean, it's like Stanford's and then the 10. Last week in a March, maybe. Yeah. Last week in a March. And so that's, that's been there. That's been there for many years. We aren't trying to be that. We just wanted to be another opportunity. But I think we're wondering if it's too soon in May, if it's not really necessary, if there's not enough athletes that really need it, then are we trying to solve a problem that's not there? I mean, we didn't, we had the people that came were awesome, but we didn't have them numbers we thought we were going to have. And it could be because it was the first year. There's a lot of things, but we were wondering if it, and you had the idea, what if it was in the fall? So that's what the survey is out right now to see if athletes would want a 10,000 option in the fall. And so I don't, you know, we have gone, we've had so many meetings about this, like just do we push forward and do it again? Or do we take that effort and do something else that can reach more people, like maybe have a mass race where people can come and celebrate together. And so we're kind of, we don't know where we are, right? Right. I think it's something that we're still talking about. And I think it's good to bring up because I'm sure, you know, we announced it January at Houston last year, and it's kind of like just gone silent after the race, but it is still important. We are still thinking about it, but I agree. And we obviously agree in that it's not to do just to do. This isn't, like I don't want to, neither of us want this to be an ego thing. This is like, can we do something for athletes? Well, we wanted to do something to help the sport. Right. Does it matter? And I don't, and the other side of that with the ego is, I'm not going to not do an idea because at first I didn't, I was like, oh, that doesn't make sense. Like we don't like the road 10K because we're actually trying to save the track. Like if that's what's better, if that's what athletes want, if they want the fall, if they want two opportunities in the spring, but it needs to be a little, we're listening to everyone and trying to figure out, one, if it even makes sense, and two, what's the best opportunity for? I'll own that. I'm the one that was against the road 10. Just, you don't need to own that. I think we said the same thing. I'm the one that was like, I'm like, we're trying to save the 10,000 on the track. It has to be on the track. And now it's sort of been, now I'm starting to think, well, maybe it is better to just have it on the road in the fall. Well, you have to listen to the feedback, right? We talked to so many athletes and it was like, yeah, yeah, this would be a great opportunity. And then it just doesn't fit for whatever reasons. And there's no bad reason, but a lot of folks got their qualifiers on the road. And it's like, okay, if that's what the athletes want and there's a greater need for that, and it ultimately gets people into the 10K on the track, then it's still doing a good thing. Maybe it's not our vision of save the 10,000, but we're fine being adaptable. And like, this isn't to puff ourselves up and feel special. It's to give the athletes something that's useful. We wanted to give the athletes, yeah, something that was helpful. So, yeah, so right now there is supposedly, someone at USATF is reaching out to athletes. I mean, last year I reached out to coaches and agents and they all seemed really excited about it. Then when Push came to shove, they all had a reason why they weren't gonna send their athletes. And I get that it was new and I get all of that, but it's like, we want to help, but we wanna make sure that we're doing something that actually is worth our time and effort and helps. Yeah, so I'm glad you brought that up because it does not sound like there will be a save the 10,000 in May. Yeah, I mean, I mean, I think it's sort of like, is there a place for it? Does it need to be shifted to the roads? Does it need to be later in the year? What is something that actually helps? And if we can get that feedback and find that out, then we'll move forward with a new fun idea. And if we can't, I don't know, we'll put our effort into something else. Yeah, I mean, I think that there's ways to create community as well. Yeah. And still, if we can generate money to help athletes, great. Right. So there's a lot of things up in the air with that right now. Point being, it's not on a schedule yet, but it hasn't been, we're not, we haven't completely... It's not dead yet. Yeah, it's not dead. No. So that's the save the 10,000 update. I took this on an unexpected topic. I'm sorry. I'm glad you did that. That was good. That was good. All right. Okay, well, there was a race this weekend that filled the need that I wasn't gonna just flat out admit I did not pay attention to, because I did not wanna waste my phone battery. I'm paying attention to it, but there was the marathon project yesterday, which were on Sunday, by the time it started to come out, which serves the need for athletes trying to get their Olympic trials qualifiers and maybe even Olympic qualifiers. Did you watch it? Yes, I watched, I'll be totally honest, I watched the first like 90 minutes on YouTube, and then it was on FlowTrack, and then it just cut out, and I was like, oh, this is super strange, but it was as in like, hey, go watch the rest on FlowTrack. Oh, okay. But actually, I really wish that they had put that into the commentary, hey, this broadcast is gonna end in the next few minutes, catch the rest on FlowTrack, sign up, get a subscription, whatever, however you wanna pitch it, but it was just, it was strangely abrupt, and I was like, is it gonna come back on? And then maybe that's just a me thing, maybe I missed the messaging, but I was, I'm a ding dong. And I was like, refresh, refresh, like this is weird. So then I just followed up with the rest on live checking, and yeah, it was a good, I think it's a great opportunity to go run fast and turn off your brain and just not have any stressors, like the least amount of variables possible. Right, and I think you saw that in the racing, you saw a group of guys go out and try to like, just take a big crack, you know, and I think they're out in 208 pace, I have to look it up, but yeah, there was like a bunch of dudes in there, and it's the big swing. I think Brandon Schrader is a 209 mid, 209 high guy. Was it Chalimo who, I mean, he's a fantastic athlete on the track, just hasn't connected the dots in the marathon. He faded to 10 high mids, but he wasn't looking to go and run okay. You know, that was not the place to do that. And so it was fun to watch them take their swing, but I also thought that second pack was not far back of them. And honestly, this will sound super lame now, but I was like, I think JP Flavan will win this, Flavin. And he just looks super fit. Like you could look at his Strava, see how he was running the workouts. And I think that when you saw the opening miles, and he was sort of in the back of that pack, that second group, he was like, oh, he's just doing exactly what this course is set up to do. Like let the Pacers pace. I'm gonna lock in, I'm not gonna think at all. I'm gonna take my drinks and let everyone else just kind of ride the train. And I think he said it in his post race interview, like I didn't come in here thinking like, oh, I'm fighting for the win. This is how I'm gonna manage it, but it was there. And then I just tackled it. So that the win was cool. I think on a course like that and a day like that, the biggest thing you're after is a time. And his time was super impressive. I think he was 2, 10, 50 in Boston. We talked about, I mean, I've talked about Boston being a fast day. So it's like, I don't know who's gonna run, you know, any better than that anytime soon. Like how much better? We obviously said Connor Mans do it, but JP dropped a ton of time off that and ran 209.18, I believe. So a nice step forward. And I think he ran pretty much dead even splits, maybe two second negative split. So there's like more in the tank, you know? If he gets in another group that's a little bit better, I think, when you see someone get that little, eke out that little bit of a negative split and he looks smooth coming in. So I think there's more time for him to trim off and he'll be fun to watch. And then I think, was it Turner Wiley? In second, I believe? He's a Brooks guy out of Washington, another big PB, crushed 210 and looked like he was running really hard. So that was fun to watch. And then on the women's side, Prisca Cirono, one just took it from the early miles, like left the pacer behind. I was like, nope, I don't wanna run with this group here, I just wanna start doing my own thing and controlled it from the front, faded a fair amount, but there was a few dropouts behind her. And yeah, she just controlled the day really. I was reading about her today, cause she ran the Boulder Thon and won quite handedly the Half Marathon there. And I was reading that she ran the 5,000 at the 2008 Olympics, which whenever I read stuff like that, I'm like, so we were on the same starting line and you're still running. Are you still running? That's so impressive. But she's 45 and has a few kids and took some time off from running and now is coming back. So yeah, 225.17 for her, which that's pretty good. Yeah, not too shabby. No. Yeah, it'll be fun to see where she goes from here. Like, what are the goals for you? Yeah, like, does she continue on and get a sponsorship and like go for it again? Right. Yeah. Yeah, she ran a PR too. I know, that's crazy. I think they were saying her PR was like 227 prior and she was running like low, like 520s, maybe sub 520s early on. And you're like, this usually doesn't end well. Right. But she just kept it together. I mean, obviously it was probably a positive split and probably a fairly painful few last miles. But she got there. And she got a PB and yeah, that's a smoking time. So get on here. So that was fun. And I don't know, I mean, it's just one more race in the late fall, winter here. I think it's another thing like to save the 10 where you start thinking about like, okay, how does it fit in with CIM? How does it fit in with Houston? How does it fit in with Chicago? All the different things. I think the men's side sold out, I wanna say. They, I don't, maybe, I think they had 50 people. I don't know if maybe they had it open to 100. Okay, I was gonna ask you because you were at the first marathon project, right? I was not, it was COVID. Were you, but were you doing the TV or something? Yeah. Okay. And this was the second one? Okay. So I was just thinking, it seems like it's a great idea. It's on this very controlled course, easy to get your bottles, all that stuff. Easy to see your coaches. Like I really love this concept, but I was gonna ask you as the queen of the marathon, what is the diff, like what, why would you pick it over CIM where there's like so many more people or even Houston? Like what, I'm not putting it down at all. I'm just like, what is the athlete that needs this instead of that? I don't know. I mean, I think you have credibility from the first time you did it. The first time obviously it was COVID, it's the end of the year. You're like, I haven't, I gotta keep my sponsorship. You gotta hit a time bonus. Like I don't wanna get reduced, whatever. There's nine reasons. The times were amazing that first year. Yeah, there's a million reasons to do it because all the races had been canceled and they were like, we'll figure it out. We're gonna put something on, you can run here. And people were motivated. So that like establishes credibility. They have great course records and they've proved that they can put on an event in the large scale. I think the couple of gap years probably make it a little bit more difficult, but at least you have sort of that foundation. So there's a selling point to the athletes, but I still think it's a struggle. I think, I'm not sure what makes someone pick CIM or Marathon product. Like it could go either way, really just in your build up, like, oh no, I'm a little dinged up. I need a little more time. I can't do CIM. There's something there. But yeah, I mean, and I guess on the other side of it is Houston, which the obvious thing is end of your bonuses happened this year, not next year. So that would be a very reasonable thing to separate it from Houston. You wanna run fast. I didn't even think about that. The last possible moment to get that bonus. And I could see even if you're in CIM, you got through 16, you're like, this is not happening, whatever. I woke up with a scratchy throat. I'm gonna pivot. I'm gonna do the Marathon project and try to hustle to get in that race. But I do think it's a tough sell. I think that they've put on another good event. They have shown that you can run fast there. The weather is gonna be pretty good. I think there was a few people that said it got hot towards the end, maybe. There was something about the weather, not cooperating late. And I don't know, I don't know what to tell you. I've been running on ice, so I think it's probably about as good as it's gonna get anywhere in the country. I think the San Diego folks were like, it was too humid. So there's always something. I think it's about as good as it's gonna get for Marathon. And they even moved this, I think they moved the startup earlier. So they're being super accommodating to give you everything that's primed for a good race. So I'm not sure I would let you use the weather excuse. Yeah. Well, I don't think there's, like I think opportunities are great. I just, I hadn't thought about the end of the year thing either. I think it's just sort of like save the 10. It's hard to know when to slot some of this stuff in, right? When you're slotting in around existing races that have been there for so long and the infrastructure is already there and the athletes can count on it. So you wanna give another opportunity, but it's like, when is the right time? But I didn't even think about the bonus thing. I mean, that's really smart. Like there's so many athletes that are trying to fulfill stuff right before the end of the year. So that time you make sense. Yeah. I think the bottle thing too. I don't know how easy it is to get at CIM. I'm not sure. It seems like they've been pretty accommodating, but you know, if you're, I don't wanna say sub elite because these guys are all elite, but there's a tier to it. Like I don't think a lot of these guys could go to Chicago and get bottles. It'd be like, they'd give you a bib maybe. Maybe. So that's, I think the bottle parts probably significant. Another thing that might be different. I don't know about CIM though. Yeah. Yeah. I mean, I thought it was, you know, exciting stuff on both sides. And it sounds like they wanna have plans for 2026. And they have the date set. So, you know, that's how you create momentum. Like year after year, and it's just a slow, slow grind. Slow burn. Yeah. So it's good to see them get this year off the ground. I know. I wish I was planning on watching it originally. So I promise I will probably end up watching it while I'm running on the treadmill, but I will definitely pay attention next year because I'm gonna have my generator. And even if I lose power, I'll still be able to watch it. Be tuning in. I love it. Yes. Cool. Cool. Have we covered everything? And then some? I think so. I think we were just gonna say that the returning champions are coming back to Boston and both the men's and women's American record holders. But there we said it, which is exciting. That's a conversation for another pod. Yeah. Yes. Definitely. Yeah. There was Bowerman's as well, Bowerman Awards. Oh yeah. I can keep a close eye on that, but I'll dig in. I don't really either. I think Doris won. She did. Yeah. As she should. Fair. A teaser for next week, perhaps. Yeah. And maybe a recap of the year. Yeah. We could do that. It'll come out after the new year. Will you guys still listen? I think we'll put another Tuesday now. No. Oh yeah. You're right. We do. You're right. Okay. Yeah. Good. Yes. We'll do some recaps. Say again? We're a louder? You're right. That's a good idea. We'll recap some of our favorite moments and stuff like that. That'll be fun. We can revisit the fun of 2025 and then we can put it to bed and put it behind us and move on to 206. Tech is in. Yeah. All right. Cool. Yeah. Chris is in that. Chris is confirming we're on the right page. You ready to do a top five? Do you want to do a top five to send this home? Let's do it. Rapid fire. I'm trying to think. I, okay. Well, first of all, I just like, I do like this season of the year. I know people, a lot of people get really stressed. I have also been stressed, but not because of the season. I like that things shut down for a little bit. I know it makes for a scramble after the new year, but I like, I actually love it when they're like, well, let's just get to that next year. I'm like, sweet. Can't wait. I like being home and being with my family. So just to this time of year, I know it causes stress for a lot of people, but I personally love this time of year. I look forward to it every year. Nice. Yeah. That's a good one. I love having my kid home. I love having Cole home. It's so fun just having him around. I can't beat that. Yeah. Can't beat that. Was I in San Diego last time we recorded? I think I was. Yeah, you are. I'm going to go with time with the family. So I got to hang out with my sister and her husband, and Ryan was out there. It was a quick trip, very quick. Mom, don't get mad at me. It was like in, out, but we did get a very nice dinner in and we got to catch up in real life. So it was always fun. So it was good to see those two. That's awesome. Yeah. I'm going to reshout out all the people that offered to help us over the past four days, five days, because it really was amazing. And I'm really thankful that strangers on the internet care offering up hand warmers and dog walks. And I just really appreciate it so much. So to my friends, to the people I don't even know who offered to help, thank you so much. It was really, really nice of everybody. I love when community comes together. Yes. You have this like a tiny little hardship. It's like, is it really difficult? But people are like, we will make sure it's not. I know. People are like, oh, you can say it, my sisters. You know? But like they meant it. They meant it. Not for sure. It was really, really pretty awesome. Yeah. Yeah. That's cool. All right. I'm going to go with Charlie Lawrence, who ran Desert Solstice 100K on the track. Sounds absolutely insane. My IT bands are barking. Just thinking about that, saying it out loud. They're like, oh, no. But he dominated the 100K. He tried to take on the world record, sub six. It was like, he was there. He was a little behind. He would find something. He did ultimately did not get the world record in the 100K or sub six. He missed it by just a little bit. But he did get the American record, beating Jim Wombsley's time. So pretty legit. And it was awesome. He crossed the finish line. They had the broadcast. It was just like a quiet. It was warm. By the time he was finishing up, it was warm. They're like, it's around 75. Probably feels like 80. So if he wanted to complain about the weather, I would give him that. He was running 100K. 100K on a track. Yeah. Insane across the board. But he falls onto the infield. And I'm watching the broadcast. And he's just like, fuck. My hip hurts so bad. And it was just like, it was so funny. It was just like everything you would expect to come out of someone's mouth at the end of 100K. And it was, I loved it because it was just so Charlie. But I'm pumped for him. I was really proud of him. He took a big swing and he still held it together. He said he wanted to drop out around 20. He's like, I don't know. I just gritted through. So congrats, Charlie. I'm going to expose myself for not knowing that much. But someone posted the top 10 all-time 100K times. And I think the last one that was one that was really fast was not done in record-eligible shoes. It was the Adidas event. He did that as well. So I feel like the world record, I thought I read it was 605 and he was 607. And I could not believe over 100K, these top 10 times, were all within just a few minutes of each other. It broke my heart. I was like, that's crazy. On, and then he would slip. And then it's just like, you could be half a second off for 20 miles. But that's significant. Right. OK, now you're way off. But it's so close. It's so close. And it's amazing to me that all of these greats that have run it now, and they're so close over such a long distance, it really just like, it blew my mind. So I was like, you know, these guys are maxing out. Because there's not this outlier of 550 or 545. Yeah, they're all 605, 606, 607, 608. It's just crazy. Yeah. I mean, I remember watching Wamsley. I think that was right after Marathon Project a few years back. But it was so close. And you're just like, come on, dude, like freaking sprint. Like, lift your knees. What's going on? It's not the same, right? The things that you tell yourself at the end of 5K are very different than at the end of 100K. But you're just like watching it slip away. And then you have this, for them mentally, it's like, I don't want to try this again anytime soon. Right. Oh, yeah. But Charlie's crazy. He's probably trying to get me back. I'm going to get back at it soon. Yeah. So that was a really good one. That was fun. I don't really have anything. OK, this is super random. And I don't even know what Marathon it was at. But just trend from Australia? Oh, yeah. She set the Australian record. It's in Valencia now. Yes, in Valencia. Thank you. So I was just watching this thing on her. I've never met her. But I just like following her. I think she's fun to follow. Great person. OK, good. See, I've never even met her. But she seems great. And then she was talking about how she was running. And then I think it was her husband. It was like, it was either her husband or coach, maybe the same person. I actually don't know. But it was like, you're five seconds off the Australian record. And so it was just like, you were saying about Charlie. But she wasn't running 100K. She was running the Marathon. And she was able to dig down and get back on board. Try those knees. Yes. And she ended up getting the Australian record by nine seconds. And so right before we met for this call today, I didn't finish watching it. But I was watching this little thing about her and Matt. I thought, how cool to have it be so close. But you hear these stories. I've been there where it's so close and it doesn't go your way. And to have it be so close and to be able to find that last little bit. So just shout out to her. I think she has two kids now, maybe even three. Two kids. Yeah, I mean, she's amazing. Just out there and just still loving the sport. And now she's the Australian record holder, 221 something. Yes. This is a really bad top five because I don't know enough detail. But I just watched it. You could just say gesturing. Yeah, she's awesome. So shout out to her. Yeah, well, that's a great one. I thought that was a really cool race. And those are the stories that like, they run so goddamn fast. If Alencia, you're like, you can miss that. But it was just very special. And I ran with her behind her at Gold Coast half years back. And she's just a really great person. So kudos to her. Oh, thumbs up. Oh, that one. All right, we'll see you next week.