241. Josh Bruni: EMF Mitigation, NFL Stadium Controversies & the Impact on Reproductive Health

If you want to have Wi-Fi in your house, you should do everything to make sure that that Wi-Fi signal is as clear and clean as possible. The better the signal, the less EMF, because the less complex the field is. Our environments now, because of convenience, have become highly toxic. I do think that our worlds are so densely saturated now with electromagnetic fields, but we do know that on a daily basis that it does introduce stress into the system. By creating uniformity in this field, the body has harmony rather than this just widely changing constant environment. It's having to shift its adaptation less frequently. Harry's approach was how do we control the electromagnetic fields around us and within the body to promote healing? What benefit do you get from using something that is mitigating the effects of the CMF? The one thing that I would say is, again, going back to the physics side, is... Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist, Gary Brecka, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. Now buckle up because today's episode is going to blow your mind and it might just explain why you're exhausted, why you can't sleep, and why your body feels like it's aging faster than it should. My guest is Josh Bruni from Ares Tech, and we're diving into one of the most overlooked health stressors of the modern era, electromagnetic fields. Now, before you roll your eyes and think tinfoil hat conspiracy theory, stay with me, because what Josh is going to explain has nothing to do with blocking EMFs or wrapping yourself in a Faraday cage. In fact, he's going to prove why blocking EMFs actually makes your exposure worse. In this conversation, Josh is going to reveal why your body is an electrical being and how EMF disrupts ion channels, calcium gating and ATP production at a cellular level. The physics breakthrough that changed everything. It's not about power. It's about chaos and overlapping electromagnetic fields. Why airplanes are the worst EMF environment you can be in and what frequent flyers need to do immediately after landing. The Lyme disease connection, why people with chronic illnesses are hypersensitive to EMF fields. Pay special attention to when Josh explains why your body conducts electromagnetic fields and interprets them as noise, disrupting every biological process from sleep to mitochondrial function. Let's get into it. Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist Gary Brecka, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. And today is going to be one of those in-between conversations you're going to absolutely love. We have the CEO of Ares Tech, Josh Bruni, on the podcast to talk about everything EMF and clear the air, if you will, on EMF. Dude, I actually like that as a tagline, dude. I think I should get 2% customary referral fee for that one. But talk about everything EMF, and we're really – this is going to be a phenomenal podcast. It actually started in my kitchen before we actually came into the podcast room like so many of my podcasts do. You're really going to enjoy this one. Welcome to the podcast, Josh. It's great to see you. Super excited to be here. Dude, I'm pumped to have you too, man. It's a long time in the making. It's been a long time. It's been a long time. But I'm super excited to be here. It's – walking around the space has been like – it's like Candyland. I don't know if that's the right word. If you're a biohacker. Yeah, Willy Wonka's chocolate. I don't know what it is. But it's it was inspiring. And I could just I just wanted to lay in the beds. I just want to do the things. Right. Like we'll do the podcast. I did. I want a massage. Yeah. But, man, I just as we talked in the past leading up to this, I'm just a big fan of the work and the message. And like I know it's hard, like the burden and the challenges and the resistance. But then the payoff. Right. Like that feeling when you have those moments, you interact with people that you've deeply impacted. That's what keeps you going. And I feel similar in my journey here. And so to be able to bring this together and actually have this conversation is a real pleasure for me. That's really kind of you, man. Thank you so much. I mean, you know, I've been really interested in the world of EMF. I certainly don't profess to be an expert in it. You know, a lot of biohacking now is centered around just getting us back to the basics. It's like it's actually mitigating our modern environments. You know, the same thing happens with, you know, our highly processed foods and, you know, water having fluorides and chlorines and, you know, regulating our lighting and regulating our air temperature and our environments now, because of convenience, have become highly toxic. And I always use the adage that, you know, when a fish gets sick, the first thing we do is clean the tank. And I think this is really applicable to EMFs because it's funny how I find that people fall into two camps. That's complete hogwash. It doesn't exist. You know, that's witchcraft and you're making it up. And like, oh, no, no, no, no. I have a relative that this happened to. I've experienced it. You know, I'm mitigating my EMFs and, you know, this weird, unexplained sickness that I had got better. And I'm in the camp of this is a part of cleaning up our environment. And I'd love if you just for my audience, talk a little bit about like, what are EMFs? Where are they coming from? You know, and why should we be worried about even mitigating them? First of all, I love the setup there because I think what you did is you grounded it in something that people already understand. We've already been on this journey in a health and wellness now for quite some time of like really just kind of getting back to like our ancestral health. And I know that's even actually a word that people use frequently. And I'm just saying it from a fact of like our bodies enjoy what they were built to do. And the more that we can be thoughtful about curating that, the better we thrive and we live. And so at Aries, we call that environmental clarity. And when we talk about it, we're talking about the electromagnetic fields and environment that's around us. And so we're really think, yeah, the tank, essentially the water, the tank, it's a great analogy and i think i agree with you because we do this every day like people are super polarized on this again no pun intended on that but uh it made it funny it made it funny but uh no that's it's it's interesting how divided people are and my hope for this conversation is that we can close that gap with factual information i don't think that we need to stretch it out to the to the ends of all the different possibilities that could occur that the scientists are still debating. We'll just let them keep debating that. But what we can talk about is what we do know for sure today. And what does that mean for human health and longevity and all the different elements of just living a good life? And EMF, in my opinion, I'm biased, obviously, but I would love to see the conversation with EMF become a foundational health and wellness practice. We talk about food and water and sleep and stress, air, sun, all these different things, movement. I do think that our worlds are so densely saturated now with electromagnetic fields that, again, I'm not going to say they're going to do all these very extreme health outcomes, but we do know that on a daily basis, on an immediate basis, that it does introduce stress into the system. It's measurable and it's immediate. And so definitive, it's a non-debatable part. It's a non-debatable part. And so to me, I think having that conversation and starting there and saying, okay, we can talk about what is EMF? How does it work? All those things that really draw down to what is happening when you get to this, I don't know, this, this fusion of man and technology, what's happening at that point. We can, we can kind of, we can talk about that. But to me, I think it should be one of those pillars because it is actually something that we need to be thinking about yeah and i would say those that are in vulnerable groups whether you're trying to conceive already pregnant having kids there's there's a varying degree of effect that happens to all the different populations right and i just think it's something ever should pay pay attention to then like the last thing i would say is like i think what i'm excited about this podcast is i think this is going to be one of the biggest uh long-term evergreen podcasts that you do because of how controversial the topic is and i like to find those guests it affects everybody it affects everybody on the planet you know like no really nobody can escape it now and like even the you know the the tribes in the amazon wherever they are like it's in our atmosphere like now it's Obviously not going to impact them nearly as much, but my point is, is like billions of people are affected every day and billions of people have questions and an intuition that something is off in their environment. And that's what I think we can address today. Well, what's really interesting is what is big in the news right now is, you know, the 49ers and their stadium and their practice field is in close proximity to this massive power plant. and my podcast director actually showed me right before we walked on the podcast he showed me like an aerial view of it and you see the stadium and you see the practice field and then you see this massive power plant and for what the last 10 years and I don't want to misquote this because I only brushed through the article but for the last 10 years you know they've they've led the league in in very specific kinds of injuries mainly ligamentous injuries like Achilles heels and And so it's very much in the news right now. And, you know, when you have a large group of athletes practicing consistently in the same location, coming up with the same injury that practice elsewhere and don't have the same injury, I am not saying this is causal. I'm saying it could be correlated, right, just to be hyper specific. But it's really interesting how this is just, you know, really coming into the news because, you know the team's got to be looking at this and going well could this power plant um and all of this emf potentially be what's causing you know us to lead the league in injuries for a decade yeah it's a great place to start because i think it's a great way to bring good information and factual information to this the physics side of it right so i would say on the physics side and I've been following this we've had a lot of people you know contact us and I will also say that the NFL from a pro sports standpoint is probably one of our biggest customers across the board like right so it's definitely top of mind and you've the other thing that you've seen in in kind of the 49ers the biggest customer and I can't say any of that stuff but um but my point is like NFL players are thinking a lot about this health and I think where they're or the the effect of emf and i think where that's coming from is from a lot of different places again i think that they're doing a good job but they're probably starting from a place of like neurology and like how do i how do i improve certain things or or help certain things maybe rest relaxation sleep and in this particular situation the there's a i wish i knew the author's name of the paper because he deserves some credit for at least drawing some connections whether it proves out to be you know causal like you said or just correlation uh i still think it's worth noting just for the fact that the conversation has started uh and on a side note when my wife and i back in probably 2000 2001 we're looking to buy our first house right before we signed the paper they said hey by the way we're going to build this substation behind this house so you have to sign this paper to say you knew that already and we didn't buy the house and now you've come full circle and you're 25 years later here i am like it's wild so so back then intuitively my wife was like absolutely no right and uh i don't know why i don't know why but like come on you know um i think to start with the physics side of this conversation the one thing that i hear a lot of is the emf coming out of that type of uh environment is in the hertz range it's not in the extreme you know megahertz gigahertz and so forth and so people like therefore it's safe because we'll use different tools and instruments at those ranges for healing and things like that so but that is where the initial problem starts with this conversation is it isn't about the energy it isn't about peak energy it's about complex overlapping fields that create massive amounts of interference and to the body that's perceived as noise and it's perceived as signaling noise and so you know this and you you'll speak probably better this than i will but the number of processes that rely on electrical signaling and timing is basically your whole system which is the only way that nutrients enter and exit cells i mean that also live a bilayer is it's permeable because of these charges because they charges yeah you're talking about you know ion you know gating and and calcium ion gating and calcium ion gating is super sensitive to emf and the reason why i start there is like those are facts these are the parts of science and the medical field and biology that are not debated is we know that emf especially noisy emf disrupts signaling and so starting to the point of on the on the biology side the body's electric so for those that are watching that don't know that i would assume everyone in your audience already knows that but a lot of people don't they don't understand that that your body works your heart generates power and your brain uses the power and and it's sending information and a lot of this is timing the endocrine system is super timed with multiple parts of the body all sorts of timing occurs and so when you introduce this energy regardless of the power the complexity and the interference and the noise is disruptive and so it isn't about the power isn't about the fact that it's 50 hertz the size of that substation, by the way. Oh, it was massive. It was massive. It was like, what, four or five times? I'm actually going to go down the rabbit hole of this. Yeah. Because, you know, I mean, the NFL, I mean, they've been talking about this for years. You know, the one thing they would mitigate if they could are non-contact injuries. I mean, you can't do much about trauma, right? I mean, if your foot's planted and somebody, you know, tackles you from the side, you're going to have injuries. It's going to go with the sport. It's going to go with any sport. But if you can limit the number of non-contact injuries, you know, like a, uh, you know, a player on the sideline that blows an Achilles heel being whistled into the game. Um, not, not, not being, being tackled. I mean, I, I, I, I'm going to, I probably will do a whole podcast on this, but I'm very interested. Um, so, so you're saying it's, we're starting from the area that's non-debatable. There are electromagnetic fields or, um, and these fields are disruptive and your body does respond to them full stop. Now, to the extent that they are leading to specific ailments, there's no direct causal relationship, but again, this is, these are non-natural. Yeah. I actually, as a, we are a publicly traded company, so I'm, I have very limited things I can say when I say this outcome is possible, this outcome is possible, or this is a matter of fact, I can't say those things. And that's probably good because it's forced me to be more disciplined and thoughtful about how I explain these topics. And I think in this situation, I don't think when you look at the electrical signaling that takes place in the body, just from like a fundamental first principle standpoint, if you even start from, let's say the reproductive system, we know that number one for males, it's outside of the body and it's sperm and the, that the whole system is hypersensitive to EMF. We already know that. We know that fluid, we know that water is, that's something you can test at home. Like you can look at a microscope and see how water changes structure in the presence of man-made EMF. You can see that in blood. So you can see clumping and clustering in blood. There's no questions. These are not questions anymore. Yeah. When I talk about grounding and repolarizing cellular surfaces. I mean, you know, I've actually done these tests. In fact, I made Max do it. I made Max my guinea pig. And, you know, I would prick his finger, put it on a slide, show it in real time and show how the blood gets like a roulette, like they, you know, they stack because on the surface of all of our cells is a charge. And when they're the same charge, cells don't touch when they're opposite charges they attract. And using a PMF matter or touching the surface of the earth like grounding yeah um you know discharging discharging the energy that low gas field yeah um so i didn't mean to interrupt you but no but that's the point of like speaking my language the body runs on electromagnetic fields like it runs on that and to kind of back up even and say well what are electromagnetic fields uh electromagnetic fields are the conditions that are created by electrical and wireless technologies and systems and as they're transferring this through the air and i think to clarify one thing for a lot of people is we think that they're like beams like you've got you see the antenna when you drive by you have your cell phone or like it's beaming me information that's not how it works it's better to think of it like your fish tank example is actually a better idea is like it's all around us and it's a cloud it's a cloud and when it's a structured cloud that that's highly modulated and uh tuned for specific functions. It's hyper noisy, which means it's chaotic, meaning overlapping fields. And there's like, as it's complex and it's unpredictable is the better way to say that. And so the, the, again, don't torch me on this. Um, but I'm not a communications expert, but the idea is that you're not sending like a straight line of, of information to my cell phone. It's within that cloud, a change occurs at the source and the same change is occurring at the receiver and through this connected field, the information is then connected because they couple together and the body's coupling nonstop as well. Again, kind of going back to the gut, the brain, right? That connection is similarly, also very much disrupted by EMF for the exact same reason. So now the other thing to understand about field is everything within that field becomes part of the field. So like humans, buildings, plants, animals, you all become, everything becomes part the field so if i'm in the field i'm now diffracting and deflecting and reflecting part of it i'm also then absorbing and conducting and so our bodies are basically constantly listening to their environment and interpreting and then adapting and compensating and i think it the where emf now enters that is you're in the field we just established that we just talked about that and you're conducting because we're uh conduction engines essentially yeah we can even talk about the word electrolytes and why it says electro uh yeah because that's conduction right and you're putting you know minerals that change to ions and that carry production yeah um all these things are connected and so we just ignore the fact that it's electrolytes and not thinking that we're it It just became a word, right? No one even knows what it means. It just became a word. The point is, though, your body is using all of these mechanisms to conduct. So now I'm in this field. I'm conducting. My body's trying to interpret this complex, noisy, chaotic field that's constantly changing. It's unpredictable, right? Your body likes constant, predictable, coherent signals. I agree with that. And so the rest of your systems are just, it's, what do I do with this? What do I do with this? The ion gates are getting stuck open or they're slow or they're sticky. which then creates extra energy expenditure when you talk about the mitochondria and the effect on the atp production because it's they miss the timing so it requires extra energy and so i'll stop there but but that's where i think the conversation should start it makes it easier to understand i'm not talking about extreme health outcomes we're just simply stating this is happening in real time so we talk about the 49ers and this gigantic substation that's producing who knows the amount of complex fields that are being overlapped and creating noise the again the physics side of this is when we talk about complex fields we're talking about a lot of waves that are out of phase they're not coherent they're interfering with each other which means constructive and destructive interference which some are getting more they're getting stronger because they're adding on top of each other and some are dropping so that just creates a lot of noise and your biology perceives that we as humans don't see it because it's invisible that's a human limitation right not a physics or you know biology limitation that's just a human limitation we can't see it right so we talk about the 49ers to me that's where i would start to poke around and say okay this is a complex field what can we do either we move or we do something about it and i think that's where like when we areas for us we talk about environmental clarity and we i know we'll talk before but what we the whole premise of what we do is create a structured field that is predictable in a very short way that's what we do so we interact with the environment around you make it predictable and structured and redo redistribute that energy and so from a four d'aner standpoint look again is it causal i don't know it's early you know because i think people start poking around this conversation but it does it did open the conversation which i'm excited about. 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And, you know, it's actually the physics of constructive and destructive interference that made me believe in the universal law of attraction, believe it or not, because I know that certain wavelengths, you know, when two frequencies of equal wavelength meet, the size of frequency doubles when they're in opposite phase, they cancel. And if you're sending complex frequencies through the body constantly, at some point, this is going to match the frequency of a biological process going on in the body. It's either going to cause no harm, it's going to enhance it, or it's going to disrupt it. And again, there's probably no way to tell specifically what's going on at, you know, with, with each field and, and at a cellular level. Um, but you, what are you doing? Are you deflecting this cloud? Are you, are you absorbing it into a single device? Like, you know, you stick it on the back of your cell phone. What is it doing? It's not, obviously not blocking the cell phone signal. So then is it really working to mitigate the EMF? So how does, how does that work? That's a good question. And again, I think what people struggle with is this field of physics is narrow. And even like, you know, we talk with a lot of like cell phone antenna, you know, designers, and they don't understand half of, you know, what we're talking about because they're, they're in another narrow field. And, and so I, I empathize with people because this is, this is difficult, like narrow fields of, of research. And, and I think that we can simplify that. Um, I did want to kind of just touch on the idea of blocking because I do think that that's easy to understand but i also think it's easy to understand the idea of blocking what is misunderstood is that you can actually block frequencies because i would say the other thing in addition to the 49ers content floating around the internet right now is uh i would say one i don't know people like to be called influencers but there's an md that's an influencer large audience in this this kind of wellness space that did a a instagram reel about covering his wi-fi right away with tinfoil and he was using an emf reader to demonstrate that it reduced the strength of the field right and there's a couple things that are flawed with that number one the emf reader is measuring measuring uh power power is not the problem as we've established it's the it's the complexity of the field and the noise that's introduced from all the interference of multiple fields overlaying over each other and so when you introduce that blocking like that what you did is you stressed every system in there now that's using that router to then work harder. So now you have packets of information data that's being exchanged between the sender and the receiver, and those packets are dropping. And these cell phones and your computers are built for error correction. So now they're increasing the amount of packets. So you've increased the number of things that are happening now in your environment because you were trying to reduce it. So blocking is binary. You're either blocking or you're not. So if you're blocking, nothing's working. Nothing's getting signal. If you are blocking and stuff, still getting signal, you've actually compounded the original problem that you're trying to solve. Again, this is the physics side of it, which is you, you become part of the field. So anything I introduce into that field becomes part of the field. Another thing that I see, cause I travel a lot is people put the blankets on their lap. They put their laptop on it. Right. And like, okay, I'm good because I'm covering my, you know, my lap, it can't get, it can't get to me. It doesn't work that way. These fields are all around us. They're three dimensional. It's not, again, it's not directional. It's, it's three dimensional. And so because I'm covering my lap doesn't mean that the rest of my body is not conducting. And by the way, you just now reflected back and amplified and created additional waves of interference that have occurred. So you've created complexity, You've introduced complexity into the field. So unfortunately, blocking is really not a good solution. I see the people with the cases. Unless you can completely block. Unless you can, you're talking about Faraday cage stuff, right? You completely capture it and harness it. And so the cell phone case is like, oh, it's closed. And then all the outsides, what you did is you've actually concentrated it in a way. And so I just think people need to be more honest with those products and do, and I think consumers need to be way more educated on the physics of it because it isn't simple. This isn't like it's like it's either blocking or you're not. Right. So if there's no in between your his mitigation is that's what we're talking about. You're not even mitigating. You're actually amplifying the problem because you've increased. Again, think of like a backboard. If I if I don't have the backboard, I throw a ball. It goes right through. If I throw a backboard and I throw the ball and I bounce back. Right. Right. So now I've created two paths. And so I've increased. And then the likelihood and this is constant. Right. It's not like it's just happening one time. Now I've got doubled my paths essentially for simplicity. And now they're actually interfering with each other. So now you've introduced more noise and complexity into the environment that you were trying. You're thinking that you're mitigating. Wow. And so, yeah, I just again, I think when you put a hat on. Right. An EMF protection hat or a beanie or underwear. Well, yes, if you're shooting a laser, you know, at your head, that's fine. But that's not how it works. It's three dimensional. So now my face is conducting and now I've trapped it in my brain. and now it's reflecting back. And so it just doesn't work that way. And so I mean, like, I can't just block regionally. It's an all or none principle. This is why EMF is actually a more complex and serious topic to discuss and get right, because there's so much misinformation. And by the way, there's a lot of bad products out there. And there's a lot of bad players. And I'm mindful of that, right? I'm always welcoming of other people that are sharing the message, but there's got to be some integrity in that. And I think that's what we wanted to do today. Yeah. Yeah. Yeah. So, so then what is the mechanism by which you can, um, reduce the, you can't really reduce your exposure. So it's not something you can hide from. Yeah. Right. Um, I, you know, I put this in the, uh, you know, EMF mitigation in the, in the realm of, um, passive biohacking, like the active biohacking is again, a red light again, a hyperbaric again, in a cold punch, you get in a sauna. But passive is when you do things like you install a water filter. It's not adding any time to your day, but now you're actually just drinking clean water or you install air filtration and now your air is just cleaner. So your environment's cleaner. I look at EMF mitigation and technology like Aries as one of those passive biohacks because you really can't control this environment. I mean, it's not practical to fully block, like you said, you build a Faraday's cage around your bed. Um, but so what, what exactly is it doing? Diffusing? Um, is it, so what benefit do you get from using, um, something that is mitigating the effects of the CMS? Yeah. And to be clear, I'm not entirely sure of anything else that exists. And that's, you know, to me, I think that we are a category creator and we talk a lot about environmental clarity. And I think that's the space that we're trying to fill of, okay, how do we create a solution that we're not going to fight technology. That's not the point. Like, look, I've been technology my whole life, like built my whole career on the internet. And so to me, that that's not, it's not sustainable either. Like, you know, I try, like you get an airplane. It's like the absolute worst EMF environment you can be in. And it's just not, it's not realistic. So Aries approach it, I think going back, it's a, it started as a foundation over 30 years ago. And the idea was to how do we control or manipulate the electromagnetic fields around us and within the body to promote healing? It wasn't in a way to like modulate the environment around us to make it less disruptive. That because that was 30 years ago. So it didn't start as a device to shield you or protect you from EMFs. No. As a matter of fact, the silicon resonator that we're using today is was a breakthrough for us because previously we were using like geometry and shapes a lot like how what we refer to as metamaterials uh a lot like how if you go back and do some research on the original like space shuttles and especially out of russia back in like the 50s and the 60s you would use shapes to essentially diffract and break apart like this like your acoustic design here yeah yeah this is a perfect example it's a perfect example these are just wooden cubes yep but they're cut at different angles and set at different depths to do yep to deflect the sound yeah to break it into smaller pieces not a hundred percent they're not blocking it they're basically taking our voice and then breaking it up so it doesn't echo around same concept and so the original the original like research put it on the wall because you know no the original research was it was was similar of like creating geometry that would basically reshape the the field and so like you know graphite and different things were used different materials were used and then over time and these are big structures by the way because when you talk about uh you know electromagnetic fields and you're talking let's say amfm right these are giant yeah like if we could see them they're giant waves now when we talk about cell phone like 5g we're talking millimeters these are smaller millimeter wave stuff so very different but but again think about the 90s we're still talking like yeah but there's still all of these like you said this is this is a complex field i mean there's still am and fm and they're still they're all laying on top of each other yeah yeah yeah no you're exactly right and so they're all sort of colliding and yeah and you know yeah if you could um you know put smoke in the air and like see the laser kind of thing uh you you know it'd look extremely complex it wouldn't look like beams 100% through the air yeah yeah and and we're working on a map on our website that you can go to and put in your address and look at all the different cell phone towers communication towers power lines and then right now we we have it set up so you can just go see what's around you see what your environment what we're working on is like what would the overlapping visual look like so that you could actually see what a complex structure would look like through some computer modeling and things like that that's kind of cool so it'd be really cool to see like the 49ers stadium right yeah when you think of that substation it's going to be lit up red because it's just there's so much complexity to that field right so getting back to kind of the areas uh uh how it works if you start there from what i just described of like using geometry like this to then structure and kind of reprogram you know a field essentially through geometry uh that was actually taken from uh the work from the space shuttles and i and i referenced russia and u.s because they if you go back and you look at some of the original papers they're swapping information quite a bit back especially when they're like peer-reviewed research they're citing russia russia side in the u.s because it was like this ping-pong match of like of development of physics and things like that so super interesting so but they they had a problem in space where the emf and space is different and they needed it was affecting the communications so they they used geometry to diffract and reshape the field to so it was not disruptive so that was the premise for the original kind of aries concept was a little bit of what was going on there combined with tesla's work so nikola tesla that we're talking about which was trying to capture the earth's emf to then create free energy for everybody yeah um really cool like work when you go back there wild um it became uncontrollable meaning like you couldn't control where it was going but he was you know he's getting there so jump forward with the the testing we did with the silicon resonator chip which is what you see at the center what you have there is essentially a fractal antenna and so a fractal is is a self uh similar shape repeating at different scales and so that invention which is relatively new by the way it's what's used in your cell phone it's what's in all telecommunications right now. And the idea is that I can basically have an extremely wide band of frequencies created in a very small space. And the way to think about that is, um, without increasing the area of the space, I can increase the perimeter. So what that means is I can take a ring and I can make another ring, another ring, another ring, all the way down to the point of like infinity. Right. And so I always tell people like the best thing I can tell people is take a rope and keep cutting in half till you get to zero you will actually never get to zero yeah because you can't keep theoretically you can't get to zero and so that's the idea of a fractal is you don't increase the area but you increase the perimeter so we have millions of etchings that are designed and specifically tuned and engineered to interact with the ambient field that's around you and essentially create a stable environment that that um is generated from that silicon and so to talk about the material because material is important too that the material uh silicon is hyperconductive it's a dielectric uh meaning like it interacts with with the energy around it and then it creates a response right and so what it does it creates a field around it that is now stable and it's coherent so it's it's it's it's giving your body a constant rather than this dissociated mess it's predictable okay it's predictable it's stable it's coherent which is the environment that your body thrives in which is like being outside to me right yeah yeah and and that's why you know you feel so good probably when you go to the ocean or when you you know like for my wife and i when we go to the mountains in colorado we're way separated from you know any major city or technology or 10 500 feet and you really do feel different um and i don't want to say well that's all because of low emf um I don't know. I mean, it's, uh, you know, forest bathing has been around for centuries, you know, in Eastern, uh, medicine. And, um, and, and we do that too, you know, walking in the forest. But I, I, I've got to think that a large part of it is, um, because the first cabin we had was, um, it was, uh, solar, so no electricity. And, um, and, you know, when you're out there and you're outside and you're, you know, you're walking in the woods and you, you're, you're at altitude, You just really feel it. We sleep amazing out there. Yeah. We all spend one third of our lives sleeping. One third. That's 25 years of your life on a mattress, breathing it in, absorbing it through your skin. The U.S. mattress industry is the most chemical heavy in the entire world. 96% of mattresses contain petroleum foams. 92% use chemical flame retardants. You wouldn't eat that. So why would you sleep on it? The ultimate snooze is different. 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And there's never one factor, as you know. right no and the one thing that i would say is again going back to the physics side is like the idea of and you kind of touched on this a little bit before around how there is an attraction and so a metronome or a tuning fork will sync up waves right there's like a tuning fork will then tune the things around it they'll all start to mirror and and resonate and emf is no different it's still wave theory it still functions the same way so when you talk about being outside especially you know that far away disconnected it gives your body a reference point that it does tune to and the what people describe with having aries on especially the the one that you wear on your neck is that tuning effect it feels you feel grounded you feel always grounded you feel calmer uh the the anxiety the the different things that are built up that's what we it's the shift that we hear about that's what people describe the most uh because just from wearing like yeah just because it's close to your heart yeah it's close to your heart which generates a lot of power that can be measured you know 10 feet away and so but also just like i said around you but that's that's what's happening in nature when it comes to the emf side is it gives your body reference point to tune itself to and kind of like reconnect in a way um obviously there's other factors that's air and light and all sorts of things you know fact that we're out there yeah just like you're out there and so i'm i'm uh honest about that uh but but yeah i think like i said when you you know you work with a lot of people and you look at all the things they got going on the thing with emf is it's stacking and so you're already i was described as you're already starting in a hole or i think the better analogy is it's like in the in the absence of emf negative emf let's say you're just walking on level level ground in our modern world without any proactive approach to mitigating it you're everybody's walking at some sort of incline just from waking up to starting your odd you're automatically making your body work harder than it needs to for some people it's really steep for other people it's not that steep immediately over time everybody just starts to slowly lift though, because you can't, your body can't deal with the amount of stress that it's, that we're introducing. And then everything else that would stress is your body. And so over time, there's a toxic load that then builds up and you eventually break and everyone has it right. Or you age faster or something wears out. And so I'd kind of describe it like that. Like EMF is not the thing, but it's, it's starting you at a, at a steeper angle. Yeah. Steeper angle. And it's going to move depending on your environment. And that's just something to think about. And you've got like, 40 studies that, um, uh, support this. Yeah. What you're saying. Um, can I put those in the show notes? Is there, yeah, we can, we can leave there. I, there's a, there's a couple of things that I would say that I think are really useful. We have a new one that's not out yet, uh, that, so two, three years ago, we had a piece of research that was peer reviewed, was presented at this physics conference around the computer modeling of understanding this this uh broadband multi uh uh leveled field that's created coming off the resonator and so we're able to create the the the silicon chip at the center of the product right yeah so how it's interacting with the the emf around us right how it's interacting so we had this computer model that i will show this this mathematical approach to this. And again, we won awards for this. It was peer reviewed. It was presented and published in research. Just recently, we then created the physical model to then prove the math. And so this isn't out yet because the lot of thing I get is the visual side. Well, I can't see it's working. How do I know it's working? Yeah. So what the team did was they use heat and infrared to be able to create a field. And so what you see on the surface of the resonator and then around it is the physical representation of the mathematical model that we had already built. Wow. So I'm super excited about that because that's the question everyone has. Like, how do I know it's work? The other thing that I would flip to is like, look, at the end of the day, your body is what we're measuring. We really want to know if your biology is performing better. We really want to know if it's working better. And so we have become like a tour of doing live brain scans and hrv testing we did a lot of work with the ufc and we looked at like reaction time and in the presence of emf and then with using aries yeah and it's super easy this is my point of like it's improved like millisecond time millisecond timing yeah and that's that's that's not like reaction time with your hand that's like the information moving through your brain and then out to your hand so we're able to track how quickly the information the time that your eyes lock on because we're looking at the brain to the information moving through and then actually take an action. So that's what, that's what we're looking at with that. The other thing that I would just say is like my point of starting the conversation with like, okay, what do we know for sure? What can we measure? Science understands that EMF disrupts EEG and basically your, your neurology and how your brain functions. We know that it disrupts the heart and not for the better, right? Specifically the heart is easy to measure because it kind of locks you into, uh, uh, sympathetic activation and so rest relaxation is compromised because you're you're locked in and we've seen this with athletes in an extreme level um like i like every athlete that we work with which we already know they have a hard time moving between states and right hat what we talked about walking in here was rest recovery how how much and how fast they can get back down right right it's the the numbers on the hrv are off the charts in the presence of emf it's incredible wow and so they use our product we see this improvement over baseline it's not because we're affecting the body what we've done is we've got out of the way so the body can actually just do its job better so you're getting the emf sound of the way so this sort of blocks that are right right behind me is a really good way i think for people to process and understand this because you know we wouldn't argue that sound waves exist because we were hearing them right now you know we argue that emf waves don't exist or don't cause harm just because we can't see them touch and feeling there's no way for us to you know take a take a measurement and yet you know this really works um you know when when we're having podcasts i mean this is what's deflecting our voice and not causing it to come back into the microphone and not bounce off of this hard hard wall so it really makes it's starting to crystallize to me i mean i mean i've i've understood emfs at a relatively surface level for for the last few years i'm sold on their impact on human and physiology for sure. And I wasn't sold on whether or not technology could mitigate that, you know? And now I'm starting to understand how, by creating uniformity in this field, the body has harmony In other words it has a consistent variable to deal with rather than this just widely changing constant yeah you know very spasmatic yeah you know um environment you know which it's kind it's having to shift its adaptation less frequently if that makes sense is that a good way it totally makes sense i in a really simple way is let's say you're sitting at your desk you're doing work you're you're just hyper concentrated you're pumping out good work and then someone comes from out over here on your left or your right and interrupts you and not only interrupting you but they're speaking a different language yeah and now you're like okay what am i what are they saying what i gotta do with that information so the task that you were doing is now disrupted and how just to get specific on a few things how bad is 5g for us right um i i think again to have a real intellectually honest conversation if it was and i think this is where the research gets it wrong and i think this is one of the reasons why there's a lot of challenges in showcasing the negative effects of emf is they're typically using one device and in the presence of one device and this is why people are going to go back to like looking at the smog they're not looking at the complex because like i said if it was just one outlet producing 50 hertz of you know a field that's probably not going to really do much to you it's not going to make you uncomfortable like you're not really your body's just like okay whatever i'm dealing with that right but you have go next to a substation or you go into an airplane where everyone has a 5g phone and everyone has a tv in their head you know in their headrest now and and there's wi-fi in there you have all these complex aviation electronics up front right um you're telling me that's this is you get my point now now you have all of these complex over and you have structures in there so now you have and you're in a tube and now you have this reflection and deflection happening all around you so you've you've infinitely exponentially increased the complexity of the field so how how bad is your cellular biology is dealing with what you're doing it's a stress that it's constantly trying to figure out what do you want me to do with this you've given me information i can't translate it what am i supposed to do because your body's working on interpreting electromagnetic signals and now you're giving this man-made technogenic frequency to it and saying interpret this, it can't interpret it. So it doesn't know what to do with it. So it just consistently like gets disrupted, disrupted, disrupted, disrupted, signaling from blood to the mitochondria, the gut, the brain, the heart, like everything is disrupted. Um, so I, like I said, I think that, am I saying this is going to have extreme outcomes? No. But when you look at every one of those things stacked together, all those systems over time, over long periods of time, that's a problem more importantly young babies developing our adults are more resilient and we can deal with some of this stress because we've developed what's happening with young people though is actually shaping their response it's programming the response and that's a completely different mindset because they're not developed yet their skulls are thinner softer more permeable every their whole body is developing and it's being programmed by their environment whether that's you know me as a parent i always you know mess with my kids and like everything that you think right now most likely came from myself or your mom so not only we program them from like their social circles and the food that we're giving them and their their their chemical environment that's around them but also the electromagnetic environment as well and their bodies are actually because we are electrical beings are being programmed by that and being shaped by that so so if i was to say hey on a scale of like one to really pay attention i think families with young children people trying to conceive that are or pregnant uh because that pregnant woman is one system and so what she's exposing herself to the baby's being exposed to and is also being shaped by sure so all those things combined are just something like i said your body can deal with it your body's resilient it's not immune to it though i think there's a big difference yeah so so then the the question here is not i mean the the issue is not just to create fear and alarm and this is going to make you sick and you're going to die. There are people that are significantly more sensitive and I'd like to unpack that. Like, why are they more sensitive? But common ways without just turning this into a commercial for your product, but you would say that the cell phone mitigating the cell phone, is that where you would start? That's like the, that's, that's a good question. That's a good question. I always like when you give free advice. yeah so i think starting with some free advice that would be great yeah yeah is because i don't want people to think that the intention was for us to know for you to sell aries products i know i want to draw attention to emfs i want i want to i want the data to be out there so people can make an informed decision and just really understand what they are and what are some of the possible detrimental outcomes yeah number one you mentioned is 5g bad and i want to reframe that because that is talking about power again and not the complex field so i want to make sure that i just tighten that up for clarification uh it isn't about 5g it's about the complexity of that and 5g does require more towers and them to be closer so it introduces complexity because of the nature of which how 5g works not because 5g has the signal yes it's more powerful different conversation but the complexity of 5g has increased the number of towers has increased because of 5g so that's kind of number one by the way there's a website you can go to called antennasearch.com and you can go to antennasearch.com. It's free. Just put in your zip code and it will tell you how many 5G towers. Yeah. So we've imported that data as well. And we brought in the power line data as well because the power line data wasn't in there. The high power, specifically the high power stuff. Yeah. And so because I wanted to create that, I want to show the complexity. And so bringing in all these different sources and we're doing, we're trying to get it to be global, but not as much global information as we have in the U.S., But it's a great place to start. So going back to what you can do, number one, distance is always the most important thing. And so if I'm installing a Tesla charger at my house, you want to make sure that's in a place that's not going to be near the places where you spend the most time. Like your bedroom is not on the other side of that. Yeah, you don't want to – especially your child, right? You don't want that on the child. Smart meters, like – which is a big one. A lot of us were forced to do that or you could opt out. the panel the panel on your your house where the the you remember back in the day when the guy would come around the scooter and check your your meter and yeah yeah the thing the analog thing now it's electric and it's lte or something it's just constant it's constantly sending signals constantly and so there's a handful of products that people usually find their way to us from the smart meter is one the smart watch what is the next one uh the smart meters the house the utility meters yeah because of that um i don't i don't fully understand the physics behind that but the number of people that have had negative experiences health experiences because of the smart utility meters is kind of mind-boggling um just that we've seen right smart watch would be the next one cell phone is the obvious one for sure um and then i would say uh flying flying sleep sleep is the other one yeah and and so uh that that's where people typically find themselves and so to address those in particular like i said is is proximity to the source or to the receiver a lot of times we think of like the the like the router in my example before of like covering with tinfoil it isn't the source it's actually the receiver that now has to work harder because that's why when you're let's say you're in a city with tall buildings your phone gets hot right because it's working overtime it's sending more packets trying to translate decode and translate the packets, try to do something with it. And it's, it's, uh, possible to have good signal, but too much noise in the, in the electromagnetic field and not be able to get the data. So then the data has to work harder, even though there's good signal. And so that happens a lot in cities, right? You see, I've got three or four bars or whatever, but it's not working. You're frustrated. Yeah. That's why. Yeah. Okay. And that makes sense. Yeah. Because you've created a complex field because of the buildings. So would you say, so what if I have one of these smart meters or I'm in, I'm, I'm flying on an airplane, what, what, what is the best way to mitigate it? Not the Ares tech for the back of your phone. Is there, is it a device? Is it a necklace? Yeah. When it comes to Ares tech, look, I think as a default, and I would say 99% of anyone that's, that's bought products from us or worked with us starts with the one on the phone because it's the most obvious, right? And it's the one that we think about the most. Uh, I think where we see the most impact would be like where people report really positive health outcomes would be the flex which is the one that you wear around the flex or the go they're different sizes same mechanism different sizes kids like the smaller one a little bit better sometimes women do um and then the what we call the zone or the zone max those are larger ones and again getting the physics of it uh there's a resonant effect so meaning because there's multiple uh resonator chips on these so they're creating multiple fields uh they actually amplify each other and it's not linear meaning like one plus one doesn't equal two it's like one plus one equals you know x to the 10 power it's significant and so again going back to the computer modeling and things that we've we've now demonstrated um that was a really and is this is this like they're small yeah they're small and so like like the size of like a i would say like a a credit card or smaller and then and then the larger ones maybe the size of your phone and basically the difference between all of them is the the proximity to the source or to you that they need to be so the bigger they are the further way they can be because they're they have more surface area and they they can't and they have more resonators so they can create a larger stable area okay uh that's really the big difference and and so like when we go into like the minnesota timberwolves arena and we create the first ever emf friendly arena we use the zone max and you just put like thousands when you walk through the concourse you see a bunch of millimeter wave antennas throughout the concourse and so it's pretty easy like okay let's let's hit the the the obvious spots but we we do go in there we're thoughtful and we're kind of in the first phase that roll out um another really cool thing that i haven't even talked about yet anywhere is we're working with uh a major airline to install areas within uh all of their north american direct flights to their to their destination and i can't talk about it too much yet but that was and that's where would these be placed um in this particular one because it's a long flight um would be throughout the cabin so like individual ones at in each uh seat area um larger ones towards the the and how thick are these like the size of they're thin they're like yeah they're really they're super thin yeah they're like a because you're talking like a and you would just a circuit board think of a circuit board insert it in the fabric of the seats so someone can see it right yeah exactly right yeah wow that's cool that they're actually thinking about that and then the their goal is to make the the happiest healthiest you know airline and experience and they want it to start before you get to the destination i want oh i'll definitely let you know because you'll dig this and you'll dig the destination hammer uses the podcast is over i'll get it out of them guys i'm super excited about it yeah yeah if you know me you know i'm a huge believer in the benefits of hydrogen water h2 tab delivers cost-effective portable tablets that generate ultra-clean molecular hydrogen at 12 parts per million, one of the highest concentrations on the market. 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But so you would say if you're flying a lot, would you get one of those big ones and just put it in your bag? I wear the one. I usually have a lot with me, but if I was to recommend one, I would definitely wear the one around because it's closest to you and your heart and your brain. And those are just areas that are the kind of the control centers for the body, right? So I would start there. The other thing I would do, kind of go back to the free stuff, grounding. Talk about flying. If you land and ground almost immediately, it's amazing the benefits that that has. And again, I typically don't like to go into the waters of like – Totally agree with you. of like not proven, not factual, whatever, but anyone that's done that knows it. I totally, totally agree with that. And that is absolutely free. And I do it as soon as much as you can. Yeah. As soon as you get off the plane, go hug a tree. Yeah. Whatever you can go do, like get outside. I'll look weird, like at the airport. Yeah. I'll like take my shoes off and try to get on the grass for just for a minute. Just for a few minutes. It's amazing. Proper hydration with electrolytes is a really important one. And again, this is not my main field, but I do know magnesium definitely helps and supports the calcium ion channels in relationship to do the negative EMF, right? And so different things like that that are really helpful. I think hydration is really, again, foundation to begin with. Yeah. The hydrogen water is really interesting. And I tried to do some more preparation for that, but I felt just totally unqualified. But what I was uncovering was a lot with the blood and like you were talking about the club like there's a lot of really good information and how that would then support again an overall emf strategy like how do you how do you mitigate the negative effects if you know you don't have you know the aries products or you're like these are all the different tools and tactics that you can do um and i think the hydrogen water is a really interesting one there's not a lot of research on that yet especially as in relation to But you're able to then draw, okay, if I know that this negative thing is happening, how then do I combat that with a positive support system? And I think that's really where I lay an accident pathway. Yeah, for sure. Yeah. So now talk a little bit about the people that are hypersensitive. I have clients, for example, that had to sell their Tesla because the charger in the garage, it's actually a very famous client, Swyfe. She was sleeping a story above and in the back of the house and could tell when the Tesla was plugged in, when it was being charged. And I want to get to just electric vehicles in general because I think I see people in both camps, and I don't really know which camp I fall in, that you're sitting on just this big EMF bomb. I think it's safe to say that when they're charging, you probably shouldn't be in the car. but when these electric vehicles are in motion and you're sitting on top of these giant battery packs i mean is that a serious emf concern i don't think so and we we kind of chatted about this before yeah i think when it comes to the evs you're they're shielded just by design so a lot of where the most very heavily yeah where the emfs are concentrated is is heavily shielded what i would say is and no one's gonna like this but any modern vehicle that has the the modern technologies and the large screens all of them are connected to wireless right now like whether you opt in or opt out they're still connected and why they have wi-fi the those systems if we go to let's just talk at the the u.s regulations they're independently regulated as a complete system of your dashboard they're not regulated at all so like when you again when you think about the layering of complex fields virtually every vehicle is terrible because of the dash so with evs the modern yeah the modern dash the glass where i think the evs have some of the benefit is they're better designed they're better contained they're better designed because because they're not um the all the different varying types of systems that are in a modern let's say uh gas-powered vehicle, there's a lot of different systems in there. And none of them are connected, none of them are alike. But with the EVs, they're pretty much designed from the ground up in a contained system. So there are some benefits because of that. But to be honest, if you were to look at a spectrum analyzer of a dash or even take an EMF reader, you're going to see some extreme numbers come out of that. But I would say, again, I kind of go back to more importantly, don't get misdirected or misguided by the power of EMF. It is the complexity of the field that's created and when you look at modern vehicles there are so many different systems that are that are that are interacting and by the way if you ever anyone that's ever pulled a dash apart the shielding on these wires or anything like it's terrible yeah like it's it's just not good and so they're all just inherently not great and so i typically recommend um the like an aries device up in the front of that that dash for sure and that's one of those areas i'm like i don't really have good advice other than like you got to do something about it right um to put one of these cards in like the cup holder or something like that yeah i like in the in the visor or wherever it's convenient depending on the model of car that you have but that's a good question it comes up a lot like the ev is a question because it just again intuitively it it's like huh you know like maybe there is like it is intuitively but they overlook the other vehicles which i wouldn't overlook the other vehicles yeah yeah i was telling you my i bought my wife one of the early model teslas that came out and we, um, I got like a fingernail size hole in the battery housing and they told her the whole car. I mean, I'm sure Tesla's figured it out since then because, you know, we compromised that battery housing. I'm sure it wasn't because EMFs were leaking out, but you know, so they're, they're, they're very well contained. And when that permeated, it's, you know, it's a disaster. Yeah. But, um, I, I want, I want to talk to you about the people that are more sensitive to EMS. I mean, do you find what is it or do you know that makes people more or less sensitive to EMS? Because there are people that have severe trouble with electromagnetic frequencies. Yeah, it's a really good question. And I think, again, in our earlier conversation, we were sitting at the table. I said we have this areas as a brand. We have an interesting customer base. we have extremely polar opposite groups of people we have elite athletes elite performers in virtually every category you think of whether that's musicians actors actresses uh football players a lot of football players obviously the ufc and in the nba um but virtually every top athlete in every sport is a customer and then on the other side you have extremely ill people and chronic ill like chronic disease, all sorts of chronic things that you see. And I find that it's really interesting because they're small slices of the population, but at extreme edges. And the one thing I will say they have in common is each one of these groups of people are hyper sensitive to their environment. They understand when something is off and when they're operating at a high level. They understand that and they're trying to always stay at that high level. When you're sick that means you're just trying to increase your baseline and you're trying to state that baseline and you're trying to move up a little bit more as elite performer you're trying not to drop and you're getting incremental you're talking like you know milliseconds right when you talk about the ufc it's milliseconds and so um when it comes to the the the people that are hypersensitive um ehs and i think there's that they have a new acronym that they're that they're using now for that particular group, I typically find there's another source or another thing that they're dealing with. I see Lyme disease a lot. People that have Lyme disease typically are also find themselves to be sensitive. And I don't. Yeah. Yeah. And we have a great story, a gentleman named Mike Bender, who wrote a really good article in men's health. We should put a link in the show notes because it's one of my favorite articles i'll link it in the show it's called quite uh the quiet house and he's a screenwriter for comedy central we live in la his wife was you know on mtv so they're in the hollywood world right and he's a new york times bestseller and uh he had lyme disease as a as a young kid and basically has been on this journey to create a world that he can an environment that he can actually function in because of how sensitive he became And so he shares this crazy story in this men's health article. And so I wrote a small blog post about it. And then so he emailed us and he was like, and I'm thinking I'm in trouble because I was so happy with this article. I love how he approached this complex topic. And it wasn't just EMF. It was all sorts of things. It was noise. It was just his nervous system was just hyperactive. Yeah, hypersensitive. And it just had all these really negative consequences. So he messages me and I'm like, oh, no, I didn't get permission to, you know, summarize his article. Like maybe he's mad at me. He's like, no, I want to talk to you guys. And he's like, I for a decade, I haven't been able to leave my house. And he's like, really? Your product. I built a van and put your product in it. And I'm now for the first time to take my kids skiing. No. To crazy story. And so we've we've, you know, gotten to know each other. He lives in Santa Barbara. He did what you did. He built a house And and not only he built the house He had to pay attention to the electromagnetic fields of the earth because there a lot of um inconsistency in the earth field as well so he can walk out there and tell you like where things are buried like power line like he's super sensitive yeah so he went and mapped it all and then had wow had the guys that come and like actually check and he'd already had flags in all the spots that's how sensitive he is so he's got a great story. And so, so we have some videos with him because I just, I can't, I can't stress enough, like how cool he is and a good story and he was super credible, but his experience is great, uh, to kind of share about that. And I just, I don't know the biological, like reasons why, but I tend to find that there's something else layered on. And that's kind of what I think I said early in this conversation is EMF makes everything worse. Yes. Right. And so So if you already have something, it's going to exacerbate that issue already. Or if you didn't have something, you might develop something because your system's being eroded over time because of the signaling challenge that you have. And so I think that's what I see. If I was to just say, hey, again, I'm not saying for sure anything, but what I see in the data in our hundreds of thousands of, I think a million now, devices that we have out there and all the feedback we have, that's what I see is the commonality. So let's say aside from an Ares device or one of your products, what are some things people can do to mitigate those in their house? We talked about what they do on flights like hardwire internet. Should they turn Wi-Fi routers off at night? Yeah, that's a great one. I'm going to say one thing that's going to blow your mind. It's going to be completely counterintuitive. Okay. if you want to have wi-fi in your house you should do everything to make sure that that wi-fi signal is as clear and clean as possible so the better the signal the less emf because the less complex the field is ah right that makes sense so it's it's actually if you have strong signal in one area weak signal in another area no signal in a different area and you you're actually making you feel dirtier for a lot of great word increasing the noisier it's noisier noisier yeah yeah yeah that makes sense so that i would sound counterintuitive it does sound counterintuitive right to set it yeah yeah yeah it sounds counterintuitive but that's one of the best pieces of advice i have for that uh the thing i would say is like so not disconnecting it and i'm reconnecting it no like i said if you insist on having the wi-fi then then that's great i think fine have the wi-fi you gotta have wi-fi man how do you yeah right you gotta have wi-fi Unless you're hardwired and moving around, which a lot of people do. Like I would say, especially people that are hypersensitive, they have to be very thoughtful about crafting and curating their environment around their sensitivities. And so I think that's just one thing I just wanted to mention because it's so counterintuitive. People get all angry at me sometimes. Like, no, it can't be. It can't be. Better signal. No, that's not because it's not about power, right? It's not about power. It's about clarity. And it's about clarity for – Yeah, because your body can deal with a constant. That's my point, yeah. doesn't you know it's it's the change it's the the erratic you know behavior of the field we did another study because i've i've been kind of poking around this this complexity issue which i just think it's overlooked and misunderstood if you go back and you look a lot of literature a lot of the studies are like one cell phone one router and i said we'll put two in there put three in there put them put them far apart and make them talk to each other and we did this recent study again it's not out yet this one's this one uh is going a kind of a roundabout way because of the peer review process it's in singapore a group out of singapore right now is is doing this peer review on it and we used different strains of uh rats because they have different genetic kind of like predispositions of one has a tendency to be more anxiety and one has more excitability and so what we were looking at was how does emf if there's a genetic like we know that this rat is already epigenetic influence to it yes what then happens yeah i mean from a genetic standpoint how does that that then change behavior and by the way the results are pretty crazy like they're crazy in the fact that like depression in emf is is linked we like like i said i can't again can't confidently say that because it's no studies but in our research and what i see when we do our brain scans like the eeg you see those parts of the brain that regulate mood anxiety you see all that fire you see it in the heart right like you see you see the heart change and so we saw that in the mice and so that was really interesting but it was magnified when we put in like we added more devices at different frequency levels and so again the complexity of the field yes the complexity of the field impact was great their signaling within the body yeah is affected not to ask the obvious question but how do you measure depression in a mouth so so they put him in so sad they put yeah exactly they look at their facial expressions yeah um they they put them in these dark rooms or these like dark places and they the way that they interact when they're in in these in these stressful situations and so there's a there's a variety of these different tests and and based upon what i understand again i'm this isn't what i do but there's a protocol for this that is accepted and like people understand and that's how they know this strain is already like we know that strain access way and we know the strains excited like we know we know that because of these this protocol so it was essentially an existing protocol that we were following and and again i could even be getting it wrong but as i was reading through it because it's coming to me in a different language and i'm trying to translate it and i have a translator and it's usually a mess right to get that out but yeah but that's it they're following a protocol that's like been established around how do we measure that in mice first um going back to my point though of like what can i do in my environment it's reducing the amount of technology if i can like do you need your refrigerator connected to wi-fi do you need your washer and dryer do you need your robot vacuum like all look at all the things you're increasing the complexity with all of this communication yeah and so i would be thoughtful about that um those that can opt out of the smart power meter i would opt out i did just no reason for it and um i would be like i said i would really think about clarity of signal i think the clarity of signal like the the signal to noise concept is the same when it comes to the biology like the better signal you can create for your biology the better life you that you're going to have right like that's just totally agree with that yeah and so the same thing with your technology the better technology the better signal there the the better it's going to perform and the less chaos less noise that can be created. And together, when you do those things together, you, the biology likes that. The biology likes better, cleaner signal. So reducing interference is always better. Because they can deal with it and the consistency of it and the uniformity of it. Yeah. Do you find that women are more sensitive to EMFs than men? Yeah. You know, I think kind of a nod to some of the people that have talked about this already that did a really good job. Like Andrew Huberman did a really good podcast on the reproductive system for men and women. He also talked about breast tissue and there were a couple things that i would say just kind of either added to that or and kind of saying that but i would definitely check his stuff out because he he had his team go through and aggregate all the data and they came like conclusively the cell phone in your pocket if you're a man is going to disrupt everything right it's going to affect sperm mobility um it's going to affect testosterone production back pocket or yeah like just yeah put it on airplane mode if it's gonna be in your pocket uh and so i thought that was i was really excited that he that he did that and then the other thing he talked about and i heard this from from uh dr drew as well uh if everyone remembers dr drew i love dr drew yeah yeah good dude good dude yeah i was on his show a while back and he kind of came prepared for this conversation and he talked about um cells that reproduce frequently typically have a higher rate of of air in the presence of emf if you will like like uh oh higher rate of error yeah error yeah and so when they're because of EMF impacting the signaling essentially. Right. And so breast tissue is one of those cells that reproduces a higher rate as, as are a lot of the reproductive areas. So, um, and, and so you see a lot of the tissues and things like that. Now there are some other factors that would be on there like heat, heat, not from EMF to be clear. Like, I don't want to talk about, you know, the, the thermal effects of EMF because that's, that's the part that, that everyone wants a point to say, no, the government says that's fine. I'm just talking about the cell phone getting hot next to your breast or your pocket because it's trying to get a signal, right? Or the fact that it's just hot because it's hot. Changes in temperature like that, even subtle, will create problems, biological problems. And that's often covered in literature too. And so there's different factors there. But I think women are more intuitive about it. And I also think that their system is more complex. The hormone system, the regulations and the communications, they're just more complex in a way. And I think that they're more sensitive to the disruption. So I do think that they are. I don't know if they absolutely are from a biological perspective. I think from a felt experience perspective, I think that they are. So now these devices that you have, they're because if I put it in my car and I put it in a cup holder and I've got all this stuff going on my dash, you know, the screen is in front of me and my body is here and this is down here in my cup holder. Is it changing the cloud? Is it actually, it's redirecting these frequencies, softening them for lack of better words, or creating some kind of consistency in this cloud. So basically tuning the environment. Is that kind of what's happening? Yeah, so tuning the field. Because again, intuitively, I would think I want it to be between me and the source. but again that's going back to this being sort of a uh an arrow or a laser beam and it's actually the complexity three-dimensional field it's three-dimensional even even that's how it can work if it's not yeah direct line 100 yeah and actually the there's a resonant effect and a coupling effect and again this gets into more like wave theory and physics which i don't think we should touch on but the idea that when waves couple together when they're in phase it does increase the the the area because you've added power to a specific way so there is a lot of interference occurring but it's stabilized and it's it's calculated it's tuned so with the aries interacting it also creates a three-dimensional hologram if you will and that's what you see in the infrared imaging by the way is is a more of a three-dimensional uh view it's not i say it as if it's really large in the imaging it's it's not really large because it fate the the infrared's so quickly but but you get it and you understand the exponential like mathematical equation of how that then spans out um but yeah what you just said is right like people get in confused with like directional like beaming and that's not how it works and how far from the actual device is it is it tuning is it six feet is it eight feet is it yeah that's another common question the the differences between the devices there there are we have some measurements on the website you can look at uh the larger one is pretty effective like this is this room's probably i don't know 15 by 15 maybe a little larger um that would be the one of them would be sufficient uh in and where would you put it if you just set it around this podcast i mean i would you put there's two there's kind of two points of reference right it's like the source of of emf and then where we are i prefer to have it where we are versus like the source because yes, I'm concerned about the source, but I'm really more concerned about the space that I occupy. Right. And if there's enough complexity in our environment, there's enough complexity to, to, to create the effect that we want within, within the resonator of our product, right. With our technology. And so what I mean by that is if there's not enough energy or complexity within the field that we occupy, then it doesn't matter anyways. It's not going to affect us. Does that make sense? So if there's enough for it to create an effect with our technology, then we're good because it's here, right? Does that make sense? And you also might not know of other sources. I mean, you can't – I mean, obviously, you know where your Wi-Fi router is and where your outlets are. But you may not know what other sources are coming through your windows and walls and what other fields are being layered. I think it's interesting. Like you bring up a good point. Like I think back not even that long ago, I had like – I could count it on my hand the number of devices I had in my house, right? And I had like a wired router forever, right? Yeah. Because I like the higher speed. Everything's got Bluetooth. Everything. Everything is connected. I'm not kidding. You have the exponential curve of connected devices in our environment is that timeline is so condensed in such an exponential drive up of the number of devices in our environment. Our bodies have not evolved to adapt to that. That's just the truth. And so our body is adapted to natural Schumann-like resonances from the earth. And that's what our bodies – like that's what we developed. That's our biology. And now we're quickly thrust into this new technogenically charged world of complex frequencies. And that's why I think this conversation is moving so quickly right now. That's why that 49ers conversation is moving. I think that's why we have that conversation with the 49ers. The number of trainers that we talk to in professional sports and actually provide solutions to would blow your mind. But what I found interesting when I kind of started to learn that world was there are people on staff. Their job is to – and they get bonused on the number of minutes played, like not injured, across the team, right? So their whole job is to, like you were saying, to not get injured. and i find that really interesting and so the fact that these guys are like incentivized to find all the different ways to keep people on the field and healthy yeah it's fascinating well i mean think about the cost i mean especially again going back to non-contact injuries i mean you know you just like want to just pound your head because you go you know you understand trauma but yeah you know when when it's like are they uh overtrained are they under recovered or you know are they dehydrated you know and it those are those are modifiable factors yeah you know and i would imagine now the conversation shifting to emf it's going to be really interesting to see how this plays out with the 49ers if there's anything publicly you can disclose you know along this journey it'd be really interesting yeah yeah i think i think it will definitely stay close on that because i do think it's an interesting conversation and i think it's worth people asking the questions i think if i'm a player there i'm definitely asking the questions oh yeah from a player i'm just getting it just in case and i by the way i think i think the theory originated from the players if i follow the article correctly um and again as i mentioned to you earlier like like there's a quite a few players on that team already that are customers and notable players and so i'm not shocked as a matter of fact i was in a conversation with someone that i work with that helps me with a lot of our sports partnerships and i told him like remember when I first met you, it was about players in the 49ers. That was when our first sports conversations was the 49ers. So, um, yeah, I'm excited to see where that goes, but I think, again, I'm more excited about the fact that, that you're seeing this conversation enter the, the cultural dialogue, which is what's exciting for me. Well, I'm really excited about these two studies that you got on the way to being published. And I think anything that, you know, you can do to help the consumer understand i think i've i even got more clarity out of this podcast i really appreciate you coming on because um i i did think of these fields as being fired or or moving out in a trajectory in a wave-like fashion but you know now that you've explained the complexity of all of these different fields overlapping wi-fi 5g 3g you know microwave radio wave infrared you know there there are all of these different complex signals coming in at a finite level to our cellular biology. And you're right. A lot of our cellular biology and the way we eliminate waste and detoxify and repair and regenerate is based on how we can move molecules across different boundaries, across different membranes. And virtually all of that has to do with electrical signaling. So it makes intuitive sense. And I also like that you didn't come in here and draw these vast analogies to this causes cancer, you know, and this prevents cancer. Because I don't think it's that simple. And these are not, you know, straight, straight lines. So I'm delighted that you came on the Ultimate Human Podcast, man. I, you know, I wind down and I hope this brought clarity to you guys too. I mean, I've actually, you know, some podcasts I get on because I'm I get guests on here because I'm interested and and and I really enjoy the conversations and other times I feel like I've really packed away some knowledge and that's that's one of those I appreciate that man and and I appreciate you sharing your platform I'm really passionate about the mission and you know that that we're on and and a lot of people ask me how I got involved and I it's one of those weird things like you know in my background I don't 25 well i've been saying 25 years now for probably 27 years so i probably i'm probably closer to 30 years i'm on a five yeah yeah i'm probably 30 years now but um it's one of those things like i probably had no business running this company because i had been kind of deeply entrenched in other other like businesses but you're kind of a brand guy i mean yeah i'm more like yeah brand growth building you know companies and stuff like that and so um i gotta give a lot of credit to my wife because i always just call her a hippie for lack of a better term but i i would say there's probably three people my wife not not doesn't have the negative not anymore right yeah yeah oh hey barefoot grass-fed meat yeah best to raise eggs i love it i would say my wife andrea well if people if you're in inner circle you call her andy i'm i'm still fighting to get in that inner circle so we'll call her andrea um and i would say tim ferris and drew green not i don't know tim ferris but his book the four-hour body he has a section in there about emf and because i didn't quite listen to my wife back in 1999 and 2000 when she was like i don't know about all these this new um wireless phone that's now 2.4 gigahertz yeah versus the 900 megahertz that we used to have right he's like i don't know about that i'm i'm sensing that this technology might be bad for us so she kind of turned me on early on and um but then his book came out i can't remember what year that it's been some time now 15 20 years i still quote his uh 30 30 30 yeah it's great but he has a chapter in there about if you want to like quadruple some crazy absurd number your testosterone and the main takeaway was take the cell phone out of your pocket yeah and i thought it was really bad and really bold by the way at that time oh like nobody was talking about that he was way out on that one and so now because i'm like look i'm a i'm a big fan of tim's his work i've always connected with him because i'd like his approach he's like he's like with you it feels like when you're going through these things. So he's a great teacher in that respect. And then I'll say Drew Green. So Drew Green is the chairman of Aries. He's also the CEO of Indochino, which is a massive, you know, menswear company. And so he's the one that reached out to me and said, Hey, you know, I like your background. Come look at this company. And I was like, okay, you know, like everyone does, right? Dismisses it, whatever all the crazy negative things that you want to say about it. And, um, but it was like, ask all your questions. Here's all our research. What do you want to talk about. That's awesome. And I would say the thing that really I just connected with was the simplicity of the solution. I know it sounds complex, but you're talking about two or three different things combined. By the way, the two or three things combined, the shapes, the fractal resonator, the geometry, Aries and Invent, any of that, that's all existing technology and well-understood physics. They just layered them together to create a specific outcome. So they've been chasing this outcome, this like arrangement for years. And it wasn't until the silicon came out and we could etch it the way that we did that they could, they finally unlocked the solution. And so it's kind of cool. Yeah, it was really cool. And so when I understood that and I had, you know, access to the, to the team and the physics guys and the biology people and watch them kind of fight with each other. Cause they're, they think that they know the person's job, like super interesting. Cause these very deep fields, I was just like, I can't get enough of this. And I, as a brand guy, I always love things that are slightly controversial you have a polarizing thing you typically know you're onto something but i would also say just i just felt like man if this if if i could communicate this to the world the change in the like the empowerment that you give back to people that don't even know that they're being affected and you give them this this opportunity anyways i just get really passionate that was really exciting for this to do that so i couldn't i couldn't not do this job. I don't know if I can say this right, but yeah. Well, you're doing a good job at it. So I've, I've, I've whined down all my podcasts by asking my guests the same question and there's no right or wrong answer to this question, but what does it mean to you to be an ultimate human? Interesting. Um, I think, man, I should have prepared for this. I should have scripted something. You know, the question is coming out. I know, dude, I know. Every single guest. I'll tell you, as a father and as a husband, I think being an ultimate human is actually preparing yourself mentally, physically, emotionally to do that job extremely well. And I think oftentimes we overlook some of those elements that I just said, like the sometimes not mental, sometimes not emotional, sometimes not physical. And we get sloppy, we get lazy, and I take that job really seriously. And so to me, being an ultimate human is the ability to do that well so that my kids can then keep doing that well over time. And so that it really affects multiple people, multiple generations. That's awesome, man. Well, thank you for coming on the Ultimate Human Podcast. Thanks, sir. This was amazing. We're definitely going to have you back. When you get those articles published, I'd love to have you send them over. I'll link them in the show notes. And until next time, guys, that's just science.