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Steven J. Marston

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

The Home Service Expert Podcast

Episode Appearances

The Home Service Expert Podcast

The Home Service Expert Podcast · Dec 1, 2025

How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini

“Colleague of Cialdini; conducted McDonald's study showing social proof increases dessert sales by 55%”

Seven Principles of Influence: Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, UnityEthical Persuasion and Influence in SalesLanguage and Framing Effects on Customer Behavior