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The Dave Gerhardt Show (from Exit Five)

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The Dave Gerhardt Show (from Exit Five)

The Dave Gerhardt Show (from Exit Five) · Apr 23, 2026

Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

CMO role definition and career strategy Paid media effectiveness and ROI skepticism Product marketing as strategic foundation Sales enablement and internal advocacy B2B buyer emotion and decision-making psychology