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Product marketing as strategic foundation

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The Dave Gerhardt Show (from Exit Five)

Episodes

The Dave Gerhardt Show (from Exit Five)

The Dave Gerhardt Show (from Exit Five) · Apr 23, 2026

Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

CMO role definition and career strategy Attribution modeling and multi-touch measurement Paid media effectiveness and ROI skepticism Sales enablement and internal advocacy B2B buyer emotion and decision-making psychology