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Marketing and sales alignment

Discussed in 2 analyzed podcast episodes across 2 shows

Discussed On

Do This, NOT That: Marketing Tips with Jay Schwedelson The Dave Gerhardt Show (from Exit Five)

Episodes

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson · May 14, 2026

Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507

Multi-touch attribution models Last-touch attribution limitations Conversational AI for customer insights Self-reported attribution Lead quality vs. lead volume

The Dave Gerhardt Show (from Exit Five)

The Dave Gerhardt Show (from Exit Five) · Feb 12, 2026

The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

Marketing organizational structure B2B vs B2C marketing integration Brand campaign strategy and measurement Data science in marketing Attribution modeling