How Top Entrepreneurs Rewire Their Thinking to Win (Shawn & Kaitlin Feurer)
62 min
•Apr 17, 2026about 1 month agoSummary
Sean and Kaitlin Feurer, mindset coaches specializing in the home services industry, discuss how reprogramming subconscious beliefs through daily rituals, affirmations, and accountability can transform business owners' results. They emphasize that 95% of human behavior is programmed, and lasting change requires consistent 30-minute daily practices combining goal-setting, affirmations, visualization, and gratitude.
Insights
- The knowing-doing gap in business is primarily a mindset problem, not an information problem—most entrepreneurs know what to do but lack the subconscious programming to execute consistently
- Daily 30-minute rituals (15 min quality content, 5 min goal visualization, 5 min affirmations, 5 min gratitude) can measurably improve business metrics like sales closing rates and financial results
- Personality profiling tools (DISC, motivators) are essential for building high-performing teams because different people require different motivation strategies, not one-size-fits-all leadership
- Wealth and success built on external validation without internal self-love creates unfulfilled billionaires; sustainable success requires building confidence and self-worth first
- Reframing challenges as opportunities and practicing gratitude rewires the nervous system from fight-or-flight scarcity to safety and abundance, enabling better decision-making
Trends
Mindset coaching and subconscious reprogramming gaining traction in blue-collar trades and home services as competitive differentiatorIntegration of psychology, neuroscience, and behavioral economics into business coaching for contractors and service entrepreneursEmphasis on founder wellness and work-life integration over traditional hustle culture in high-growth businessesPersonality profiling (DISC, motivators) becoming standard hiring and team-building practice in service businessesGratitude and meditation practices moving from wellness fringe to core business performance methodologyDelegation and time-buying becoming critical leadership skill as entrepreneurs recognize ADHD traits are entrepreneurial superpowers requiring support systemsAI and automation raising questions about human purpose, meaning, and emotional connection as competitive advantages in service industriesAccountability partnerships and mastermind groups structured around behavioral change rather than just information sharing
Topics
Subconscious mind reprogramming through affirmations and spaced repetitionThe knowing-doing gap in business executionDaily ritual design for mindset and performance optimizationDISC personality profiling and motivator assessmentLimiting beliefs and emotional programming from childhoodGratitude meditation and nervous system regulationAccountability partnerships and mastermind group structureMoney mindset and financial set pointsLeadership delegation and time-buying strategiesPurpose and meaning in wealth creationAI impact on human connection and emotional intelligenceSleep optimization and longevityFounder identity and self-image reconstructionSales performance through mindset coachingTeam building with behavioral profiling
Companies
Sean Foyer Consulting
Mindset coaching and consulting firm founded by Sean and Kaitlin Feurer specializing in home services contractors
CCN (Contractors' Coaching Network)
National training organization where Sean worked as a coach for 5 years with 70 companies before starting his own firm
ServiceTitan
Software platform founder mentioned as example of entrepreneur concerned about AI impact and purpose for next generation
EOS (Entrepreneurial Operating System)
Business operating system mentioned through Gina Wickman's example of founder who sold company but experienced emptiness
People
Sean Feurer
Co-host discussing 20+ years in home improvement, rags-to-riches story, Bob Proctor mentee, creator of Inner Blueprint
Kaitlin Feurer
Co-host, former sales professional, 17-year cheer coach, brings energy and accountability to coaching practice
Bob Proctor
Deceased mentor (passed 4 years ago) who taught Sean about subconscious mind, law of attraction, and paradigm shifts
Jack Canfield
Mentor to Sean, author of Chicken Soup for the Soul, taught concept of being vs. doing
Wayne Dyer
Influenced Sean's perspective philosophy; taught that changing how you look at things changes what you see
Richard Kaler
Founder of Contractors' Coaching Network, mentor to Sean on sales training and business coaching
Grant Masmanian
Sean's mentor who taught DISC profile and helped screen dating profiles using behavioral assessment
Dan Martell
Worked with Tommy on time-buying strategy and calculating hourly value to justify delegation
Tony Robbins
Referenced for reframing techniques and AI coaching; mentioned as example of analytical vs. energetic coaching
Robert Cialdini
Author of Influence; Tommy mentioned being close friends and crediting his work on persuasion principles
Gina Wickman
Founder of Entrepreneurial Operating System who sold company but experienced emptiness; wrote Shine
Ben Hardy
Author of Who Not How; Tommy mentioned as good buddy and referenced his book on delegation
Maxwell Maltz
Author of Psycho-Cybernetics; discovered two self-images concept relevant to inner blueprint work
Napoleon Hill
Author of Think and Grow Rich (1938); foundational text for mindset work and auto-suggestion principles
Don Miguel Ruiz
Author of The Four Agreements; recommended book covering impeccable word, non-judgment, non-assumption
Earl Nightingale
Created condensed version of Think and Grow Rich; Bob Proctor listened daily while building business
Price Pritchett
Author of U Squared about quantum leaps in thinking; recommended as short, impactful read
Victor Frankl
Author of Man's Search for Meaning; referenced for importance of purpose and meaning in life
Chris Voss
Referenced for hand exercise demonstrating how deeply programmed subconscious behavior is
Matt Blanchard
Paralyzed twice, now coaching with Inner Blueprint; example of resilience and positive mindset
Quotes
"That's how we see change is when people do the things over and over and over and then all of a sudden they're a new person. They're not a new person, they've just reprogrammed their mind, they've reprogrammed neural pathways."
Sean Feurer•Opening
"The best process, best practice without the best mindset limits the results."
Sean Feurer•Mid-episode
"When you change the way you look at things, the things you look at change."
Wayne Dyer (quoted by Sean)•Mid-episode
"Your ritual takes 30 minutes a day for somebody to change their life. 95% of the population won't even do that."
Sean Feurer•Mid-episode
"Painfully positive is just what happens when you remove the limiting beliefs, the bullshit that isn't true and isn't yours and you find who you truly are."
Sean Feurer•Closing
Full Transcript
That's how we see change is when people do the things over and over and over and then all of a sudden they're a new person. They're not a new person, they've just reprogrammed their mind, they've reprogrammed neural pathways. It's simple, right? But most people don't do it. Welcome to the Home Service Expert. Built for blue-collar entrepreneurs who are ready for more. When your customer says yes, stop talking. You find that the pursuit of a goal, at least for me, is a source of my happiness. you're never going to be successful doing what everyone else does. New episodes every Monday. Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I ask the team to take notes for you. Just text NOTES to 888-526-1299. that's 888-526-1299 and you'll receive a link to download the notes from today's episode also if you haven't got your copy of my newest book elevate please go check it out i'll share with you how i attracted and developed a winning team that helped me build a 200 million dollar company in 22 states just go to elevate and win.com forward slash podcast to get your copy now let's go back into the interview all right guys welcome back to the home service expert today We are at the Hacienda. I got my friends here, Sean and Caitlin Foyer. They are an expert in consulting, coaching, and motivation. They're based out of Draper, Utah. Sean and Caitlin are the driving force behind Sean Foyer Consulting, blending mindset, mastery, and motivation, movement, and execution. Sean, known for the universal mindset disruptor and creator of the inner blueprint, brings more than two decades of entrepreneurial experience, rags to riches back to back to rags and rebuilding again giving him a deep hard-earned understanding of what truly creates sustainable success kaylin is a mindset coach a long-time competitive cheer coach who has spent over five years helping individuals unlock confidence discipline and belief through action together they work with the business owners across the u.s and Canada to break subconscious limitations, close the knowing, doing gap, see he's got me here, and lead with clarity and control. The combined approach fuses psychology, accountability and energy, helping leaders build profitable businesses, stronger teams and lives they can actually enjoy. The husband and wife team here, listen, glad you guys made it. Thank you for having us, man. I'm really excited. It really is. We're excited too. Let's just get to know you guys a little bit. How you guys started, what you're excited about, where you're going, the whole serbeng. Yeah, so I actually started in the home improvement business. I was introduced when I was six years old by my stepdad. He was a siding installer, pulled up to pick up my mom for a day, and he had an international with ladders and planks on it. And I'm like, what is she doing with this guy, right? But yeah, just spent most of my early life going down to the warehouse unloading trucks. and part of my story is with mindset. We're kind of given a program early in life. This is what you're supposed to do. Go to school, get a job, get married, raise some kids, have a beautiful life. And I took that program, right? And my stepdad, he dropped out of college and I had to go to college. That was his rule. He's like, Sean, you can work in the family business, you could do something else, but you gotta go to college. So I did it. And at 42 years old, I'd been in the home improvement industry for 20 years. I'd had a lot of success. I had built multiple beautiful homes, vacations. I had four amazing kids and I ran into some walls. I ran into some walls and the 08 recession hit. I had made really good decisions up to that point. Bought my first house when I was 20, flipped it, flipped it, flipped it. I broke ground in May of 07. My builder talked me into not selling the house at all the equity and holding onto it. So I now had my existing house and this new house that are both backwards overnight. My stepdad started having strokes. My mom got diagnosed with early on and said, Alzheimer's and all the pressure and the financial, my almost 20 year marriage at that point started crumbling too. So my story of how I got here is I had interesting childhood. You know, my single mom raised me until my stepdad came into the life, did a really good job with the programs that I was given by him and by society and then crashed and burned at like 42 years old and went to work for a national training organization, CCN. I'd been a long time member. They reached out and said, hey, Sean, you've had a lot of success. You know your stuff. Why don't you come be a coach for us? Didn't have anything else to do at the time, so I did that. And again, long story, because I want to get to the meat for listeners here. I went to work for CCN. I worked for them for five years. I had 70 companies I was working with. I knew the information. They knew the information. The best process, best practice without the best mindset limits the results. And so that's what started me really looking for, like, how can I find a tool that will close and we talked about it and Bob Proctor taught me this the knowing doing gap business owners know better they know what they need to do and yet why don't they do it and so um I found Bob Proctor's material uh it was September of 2019 I went to my first seminar up in Toronto um couldn't even really afford to go there at the time honestly paid him a bunch of money signed up and heard him talking on the stage about these concepts about you're only in control of five percent of your day 95 of it is a subconscious mind your program from the way you put your pants on the way you hold your hands and the way you think your name is a program it's a paradigm you know I got told I was Sean over and over and I accepted it but I also got told a bunch of other bullshit that isn't true and isn't mine so um I believe Bob you know he's standing on the stage at 86 years old he's saying if I'm healthy I'm wealthy I got friends all over the world if you want to live like I live Sean and there was 300 people in the room I didn't think he was talking to anybody else I heard Sean and I listened to him and so I dove into his material he had 4,000 global consultants in the first six months I was in the top 20 I stayed there until he passed four years ago and then met this beautiful woman actually and she started pushing me back then that you need to do your own program well I'm a very loyal guy I'm like I'm not gonna take what Bob's taught me I have my own information I've added to our program but after he passed we're like let's do this it's time to create it so we created the inner blueprint and it helps anybody with mindset, but because I've been in the home improvement and home services type business my entire life, I'm like, let's stick here. And so, yeah, today we've been coaching contractors on mindset for six years. Caitlin, her and I met at a personal development training in the fall of 2020 after I had just kicked off the business. And he started begging me to work with him. And I was like, I'm not doing that. I don't think you can handle me. Well, and she had some mindset. I mean, to talk about, I mean, like her. I have limited beliefs about it. I mean, my dad, some people's parents have different hobbies. My dad's was getting married and divorced. So I, and he would bring women into his businesses and then he'd end up selling them and getting divorced and all the things. And so I was just like, I never want to do that. Right. I'd worked for husband, wife teams before. And I was like, okay, I'm not doing that. But I did take it on. And I, you know, before that, I was in sales, marketing, a competitive cheer coach for 17 years because I was a competitive gymnast and a competitive cheerleader prior, you know, growing up. And, you know, even it was so funny when, when we started dating, he, he had me take the disc and his mentor said, stay away from this one. My mentor, my mentor, and I'll just give a shout out to Grant Masmanian. He taught me the disc profile. And so I was single as a 40 year old for five years. He's like, Sean, and he's telling me which dating apps have the best profiles. Like this, this dating app has this many questions you have to ask. You're going to get a thorough, but you have to let me screen them for you. And so I did. I had her, I kind of tricked her. I said, well, this is the work I do. And this is one of the surveys we take. And so she took it. And yeah, I got, I kind of got a warning from Grant. But it was great. Cause I actually did love that because I'm certified in multiple different, right? Like that was something that is really, um, I'm passionate about behavior and human behavior and what drives us and all of that. So I, you know, left my sales job, came working with them full-time. And I was like, if we're doing this, like you've got this wealth of knowledge, like, no, it's not Bob Proctor. You've also, you know, mentor with Jack Canfield, you have so much with wayne dyer and then industry-wise you know charlie gindell like just richard kaylor some of the greats in the home improvement business or industry yeah legends of the home improvement yeah so i'm like you it's time it's time we will if we're gonna do this let's do this well and she came into my life i mean literally how how many years were you in cheer like as a coach and like 20 years 17 yeah yeah well with being a cheerleader way longer so when we talk about limiting beliefs you know and in about 2014 to 17 when i was going through it I believed I was a shitty dad. I believed I was a shitty husband. I believed I was a shitty business owner. And I had a lot of limiting beliefs and they get created. We can talk more about it, but by hearing it over and over by emotional events. And I went through some challenging emotional events. And when I met her, I'd been affirming, I'm a great husband. I'm a great brother. I'm a great dad. I'm a great business owner. And she has got such that cheerleader energy that like, you know, a couple of months in a day, and she's like, you know, you're a really big deal and I wasn't comfortable with that I'm like no I'm not like yeah remember what I just told you all this shit I'm going through like that's not a really big deal guy that goes through that but yeah so we kind of combined when she came on board I saw it in her like you know we need some of this energy I've got good material I'm a really good coach and really good at pushing people but you're going to kick their ass and you know as soon as you got on it on our calls we run group calls um for multiple different we got men's groups women's groups sales reps leaders in the in the home service, home improvement industry. And we always say at the end of every call, if you need a hug, text me. If you need a kick in the ass, text Caitlin. So that's kind of all over the place. That's a little bit of a story of how we got to where we are today. It's so true though. Like you talk to people and you know what you're supposed to be doing, but I will say some people don't. Some people walk into their office, they were great at being a technician and they don't have a clue on how to read a balance sheet. They don't have a clue on how to be a leader. They don't have a clue on how to give that a boy. You're, you're a good person. And I see myself, I don't have any kids, but I'm a dad to a lot of people. Yes. Yes. And I just got to say, I see the best in you. I don't call them out. I call them up. And when I look at people, I'm like, I try to see the best in them, but I tell them all during orientation, I'm going to learn to love you. But the first thing you got to learn to love yourself. You got to think you're worth it yeah and you're here for a reason it took one out of a hundred people to find you you've made it this is it you don't need to look any further you guys got an a plus all you got to do is keep it yeah and so but it's hard to get through to people so you guys are big into kind of learning i think the five languages of the workplace i've taken every freaking test out there and I'm like you know I read all this stuff and the problem is with me is I'm I I will say I I don't think my ego is super strong but I do think I deserve it I do think everything coming so I've never had a really big problem of believing in myself and saying if they could do it I could do it I look at Elon Musk I'm like wait a minute but also I want to be happy in the process so I don't want their life out of balance yeah yeah well I will say I'm not balanced on purpose I worked really hard because my parents divorced because of money but same at some level yes yeah so you learn there's some rejection and tody robbins is really good at this but you got to reframe it that's it the framing is where the i think the framing and looking dad worked with dan martell for a long time okay yeah and he goes i'll just tell you guys a story i'm curious because i want to dive like we let's go deep is uh he goes well you've made a lot of money i'm like i've done very well, Dan, I'm really proud. And he goes, well, let's start buying back time. Let's figure out how much you make per hour according to your next cell. And we did the math and I'm like, holy cow. He's like, well, you got a driver, right? And I'm like, a driver? Why would I have a driver? How much of an idiot would I look like coming to work with a driver? He's like, but what could you do while they're driving? He's like, that's 11 hours a week. Yes. He goes, what about a chef? What do you, what do you like to cook for yourself? I'm like, uber eats he's like dude you need your health and so like he's walking me through this but he got me to look out of a different lens yes and when you could do that with people you could change their lives forever it's the power of perspective and what you're talking about is something i'm very passionate about it's and it's something i actually introduced him is borrowed belief i believe in people more than they believe in themselves right it's this borrowed belief i'm going to believe in you you borrow my belief in you until you believe it yourself the the there's a challenge in that though and caitlin experienced in her personal relationships she always says now that you can't marry potential because no matter how much you believe in like well women do believe they could change people i will say there's an amazing thing that says i could i could work with this i can make yes but even even men and without you haven't taken our disc with the motivators i'm pretty sure you're pretty high individualistic which means you're very competitive but i'm the most competitive son of a bitch you'll ever meet i actually i will say this i hate to lose more than i like to win yes and so but so you just you explained it too so you see that potential in everybody but if they don't have that motivator even when you're trying to transfer belief if they don't believe it like you say you made it i'm gonna love you but if they don't love themselves if they're not motivated like some people some people are motivated by winning some people actually don't mind losing and that's a hard no i'm like you know people tell me they're like can't you just have fun to play like i was like kicking my niece's ass in candy land i'm like they're like why don't you take it easy on her i'm like well she's gonna learn when she beats me to have some pride in it yes but i'm like dude i practice two times a day in football five days a week to play one game like i want to win i don't play the game but i learn more from losing than winning i will say that yeah yeah no no it's true that's funny he always tells me he's like your favorite term is everything is a competition and like everything. Well, it's funny to go back. So I mentor had her take the disc and the motivators. And he told me, she's 100D. You gotta be careful here, right? But her number one motivator was that individualistic. So she's competitive. And not manipulatively, but guess what? If I needed her to do something or I wanted to do something, I just told her she couldn't do it. Because if I tell you you can't do something, you're going to prove 10 ways this Sunday how you can do it, right? Oh, yeah. 25 ways. And that's where, like, and again, we're mindset coaches, but we use the disc and motivators because if i'm trying to build a team and i've got a leadership team and each one of them has its individual motivators if i understand those i can motivate them individually different with a deep it's like you know to me having the right disc and the right motivators and it is a combination with those two it's like looking under the hood like this this person interviews well and they sound perfect they sound like a salesperson they sound like a technician but what drives them what motivates them yeah you gotta you gotta understand you believe in jesus yes i think you guys came into my life at the right time it always does i don't ask for it it's just weird we're here in the house and this is like the perfect timing because i've been thinking about this stuff keep going yeah no well let's go back because i want to talk about perspective a little bit because that's what you're talking about perspective we're talking about perspective because you have to reframe things and reframing is psychology for change of perspective and i learned about perspective from mr wayne dyer like i you know through all my challenges I really leaned into a lot of spirituality and a lot of what people call new age And I say new age is a term people use for things they don understand And Wayne Dyer would always say, when you change the way you look at things, the things you look at change. And people say, oh, that's so wooey. Well, I found out years later that Wayne got that from a quantum physicist. And there's a blind light envelope where they take two rays of light and they put it through an envelope. and depending on where they observe it, it goes from an infinite ray to a single point. And when you take a person and you put them in a box, you take endless potential and make it a single point. And so when we're talking about perspective, it's literally science. I mean, that's the thing. And Bob Proctor taught me this at a high level. He said, 50% of what you've learned from me, Sean, is how your mind works. At a level that's not taught anywhere. I mean, I have a business degree. I have, you know, 20 years of training. And they never said, Sean, 5% of you is conscious. 95% of you is programmed and patterned. Yeah, subconscious. Yeah, and how that works. And then the other 50% of it is how do you interact in the physical world? You know, I'm in home improvements with a lot of roofers. They all believe in gravity. It's one of the laws, right? But the law of attraction, vibration, we're 99.9% energy. We vibrate. What makes us vibrate? Our emotions. What creates our emotions? The thought we're thinking. 95% of which are programmed. So if a guy is feeling depressed and you consciously say be happy, 5% of them says I'm happy 95% of him goes back to his trauma and says I can't be happy does that make sense yeah so when we're working with the law of attraction vibration it's like okay you can say you want this but now you have to feel it how do you feel it that's where affirmation work some visualization to create the program thought to create a better feeling you know law of polarity law of contrast there's no inside at your house right now without outside there's no up without down there's no heaven without hell right so not to go too deep there but that's really when we're talking about the mind it's not new age it's not woo it's like the science how does the mind actually work it's in every cell of your body it's not the brain we have a little visual that we do in our trainings to teach people that i mean it's not the brain hmm yeah so so so the brain is the part of the physical body that sends neural pathways and controls but the mind there's no definitive answer where the mind is some people say it's some people say it's your heart your gut Yes. Yeah. Some people say it resides in every cell of your body. Some people say it's external. When you get hurt, like playing football, when you got hurt, did your body remember where it got hurt? Yeah. Does it still? Yeah. Well, I will tell you. And people say that's the brain and the physical part, but the mind itself is in every cell. The mind can heal in almost anything. Yeah. You know what I've learned too over time is I used to take people that you guys probably deal with and think I could change them, could change them and you can over time but then i realized what if you took a minus players and turn them into a plus it's easier for me to make good to great yes then okay to good 100 percent 100 well there's there's another statistic um i actually work with a mindset coach he's um that that head mindset coach for the university of texas though every coach and he's the one that shared this statistic with me but he said sean your ritual takes 30 minutes a day for somebody to change their life. 95% of the population won't even do that. Won't do it. Not even 30 minutes a day. And that's the challenge of our work. I can help anybody, but only 5%, and again, our ritual to help anybody change their life is 30 minutes a day. It's 2% every day. 15 minutes of good material that opens your mind. Five minutes of a goal that stretches it. Five minutes of 5Ms that make you remember how powerful you are, not create anything new. And five minutes of gratitude. And I've been doing that for six years and everything I lost, I've doubled in happiness in this woman and my new beautiful bonus daughters and the people that we surround ourselves in the money that's coming in the house I live in and it's 30 minutes a day and so you know take this to a business owner who wants to grow his business and he starts hiring a bunch of people and the people get in his way and then he gets in his way and every single person I described only five percent of them is trying to do anything and 95 percent of them is doing the same thing they've always done at some level it's yeah it's well it's it's pretty chaotic i i i think about my dad he's an amazing guy super funny but things always went wrong and i'm like but i'll take the he always found somebody worse off which is weird how people do that yeah and i always say success leaves clues and you can find people and if you want to change your life i'll show you how good of a golfer you are show me your five golf buddies four golf ways. I'll show you how good of anything you are. I'll show you how good of a dad you are. Let me see the guys you hang out with or, or, or women. But the fact is that if you're going to the strip club all the time, you're probably not the best dad. You're probably not the most loyal partner. Yes. There's certain characteristics, but it's very hard because the first thing, and I didn't go through a 12 step process. I know a lot of people that did, but it's meant you have a problem. Yes. And that's called self-awareness and emotional intelligence. And very few people have that. It's weird that I don't like, you know, you watch people and you're Like, do you even realize like, which, which you're not even smiling. You never smile. You never make eye contact. You never believe in yourself. You like, when I go to the doctor, if they didn't look at me and they didn't have confidence, they said, well, you know, I, I, um, well, I think, uh, you know, they look at me and they say, here's what we're going to do. Yes. What's closer Walgreens or CVS. Right. I'm going to write you a prescription. You're going to go fill this up today. Okay. Yeah. And that's what I want to treat people like. Cause I'm the doctor. When I enter the garage door. Yes. Whatever I do. When I talk to the people, it has taken time to get this confidence level, but I know my shit. And that's the deal is like, but I realize there's certain people that are super smart. Their IQ gets in the way of their success. Very true. Logic. Logic is the thing that gets in the way a lot is they never want to get started. Yep. And again, I don't want to, I mean, this is like our program is four months, weekly calls going to the material. But every pillar of belief you have, there's a set point. And when I talk about mindset, it's two words for us. Where's your mindset and logic? Let's talk about logic, right? Because if we have the belief of logic, There's freaking crazy up here and there's logical practical won't do anything right here and You have to change that if you want to get different results, you know I always use sir Richard Branson and his story of Necker Island. Yeah, yeah I got a bunch of his books over that guy's crazy, right? His step for some people to me, he's brilliant, but it's like where's your where's your belief? And then you think about money. It's one of the biggest things we work with business owners on and sales professionals. Everybody has a set point on two areas of money. First, what it is. If you were told it was the root of all evil, it's hard to come by, it doesn't grow on trees, Sean, and you're 95% is filled with that. So now 5% of you saying, I'm going to build this $10 million company. You're not even comfortable with what money is. So I, quick reframe for listeners, it's energy. It's currency. We call it currency. I got fun tickets. Fun tickets. And do you feel better with more fun tickets? And can you do more good for people? Absolutely. Yeah. So then the second side on the belief of money is what's your set point? Everybody in mathematics gets programmed over and over and over again. Zero is a set point. Zero is a set point. When zero is a set point, 500 bucks feels like a lot. A thousand dollars feels like a lot. So I work with people on raising their set point. See, I'm the opposite. I'm like, wait a minute. A billion? That's nothing. See, you're in a conscious confidence at some level, which is somebody who has a really good mindset through life experience. but most people don't get that. I'd love I haven't heard your full story yet, but you know Bob Proctor used to say make your annual income your monthly and he didn't mean physically do it. He meant create an affirmation. You know if the most you've ever made is a hundred thousand and you want to make a hundred thousand a month you just start saying you know for me my first goal when I started my consulting agency was I want to be a million dollar PGI inner circle mindset consultant making eighty three thousand three hundred thirty three dollars and thirty three cents every single month as I help people remove self-aliening beliefs and live their best life possible. I said that every day until that seemed small and our business surpassed it. Yeah. And some people surpassed it without the mindset work. Obviously, we've got people all over the industry. Those are outliers. They're outliers. I mean, how many business owners, you know, that have done 3 million a year for 20 years and they tell you they've been in business for 20 years? No, they haven't. Richard Kaler, the founder of CCN would say someone like that has done one year of business and repeated it 20 times. Yeah. But he didn't understand what I am now understand they're just running their program they're just running their paradigm it's 95 of what they're doing you're telling me if you're okay do a hand exercise with me to show and for listeners if you're if you're driving don't do this but if you're somewhere where you're just sitting down just take your two hands don't think about it and clasp them together okay your subconscious mind just did that you didn't have to think to do that no and you look down and tell me which thumbs on top right or your left well that are the right thumbs on top. Okay, so just move it one finger over to the opposite and squeeze and see what that feels like. It's different. And do you want to kind of go back at some level? Yeah, like this. If we told you to clasp them again, would you automatically go back to how you did it? Oh, yeah, always. It's like, you know who Chris Voss did this? He goes, now go like this. Bang. Bang. No, no, no, no, no. Keep your thumb like this. Oh, bang. Bang. I can't. Like this. Bang, bang bang bang bang bang and he's like i gotta practice this i'm keeping my thumbs without going like this it's like so he so he goes you gotta practice it's one of those things where you gotta uncondition yourself so here we're talking about just moving our fingers and we're so programmed that's hard to move our fingers and yet you're telling me you're gonna get up at 5 a.m eat only chicken and rice drink a gallon of water today your mind is programmed to do the same thing so in order to do different things, that's where, I mean, affirmations, I literally have had people make fun of me. Sean, you're the guy that teaches guys to chant affirmations. I'm like, it's the only way to reprogram the mind. And the mind does reprogram the brain. I will separate that. But literally, you know, if I have somebody that's never worked out and they want to start working out, I will tell them for 30 days before you go to a gym, you say every day, I'm so happy and grateful. I exercise for 15 minutes a day because the mind will accept anything. I'm a, I always say I'm a long distance walker now. Yeah. Like, I've got to put that, this is who I am. I am this person. Yes, and I am. The I am statement is the most powerful statement on. Yeah, and it's not a fake. Like, I've got to actually believe that this is my DNA. And another thing that I got to do is, you know, right now, I've got accountability partners. Yeah. And I said, we're going to read Atomic Habits. Oh, great. And so we're reading that again. And I've read it several times, but I'm like, what habit? How do you create a habit? Well, the real deal to create a habit is, it's very interesting for me because like, you've got to make the time for it. This is what I'm the king at of like putting the schedule. And then I need to make, what does this say? Read this out loud. The black one. Keep your commitment. Yeah. So if I make a commitment to you guys versus myself, I'm going to be more committed. So if I commit to you, I'm going to do something and you're going to check on me and I'm going to say, hey, you're you guys are people of your word, aren't you? Yes. So when you make a commitment to me, you're going to keep it, right? Yes. We're going to make sure that we keep each other honest. Yes. And we're going to keep our commitment. No matter what. So what are we? So then I need you to sign off and I need you to tell me that we're committed. Yeah. And when I say you're a person of your word, that just added so much more. Yes. And that's why I like accountability partners. No. Because I could lie to myself. Listen, I'm the best liar to myself you guys have ever seen. Yeah. Night Tommy is not the same as morning Tommy. Night Tommy sets his alarm at 4.30 a.m. And thinks he's going to go to laps in the freaking. You know what I mean? Oh, I do. Well, again, I love where we're going all the place. But think about accountability. Because in our mastermind groups, and we can talk more about how we do them. because I do them very specifically to create the power, the true power that Napoleon Hill used to talk about of a mastermind. But we create accountability and business owners, especially, they're the least accountable. They change the rules. They tell the team what they want them to do. Right. They don't. And so in our groups, you know, if you, if you work with us, you get an accountability buddy in the group and then Ms. Kaylin are kicking the ass every call. Cause we do, we do the same time every week. We haven't missed that same time that for six years we're consistent. she's lighting your ass up. Like we literally provide accountability for a lot of owners that aren't very good at accountability when they start with us. So that's, to me, that's a huge thing is, is who are you being accountable to? And you know, for most people, they don't have the willpower to be accountable to their self, but we do. I mean, it could be this simple. I'm accountable. I am accountable. And I say that every day and going back, I mean, I really want to give this information to listeners. Your mind will accept anything. Have you ever known a beautiful person that thought they were ugly oh yeah that's not possible they had emotional events were told they were ugly if a beautiful person can believe they're ugly we'll believe anything and that and that's the thing even a skinny person could believe body dysmorphia yeah yeah it's real so so so everybody could agree that the mind will believe anything so if it'll believe anything why aren't you telling it let's feed it what we want i want to be assertive like i'm not 100d like her i was a low d my dad was a 95 D. He was my business owner originally, and he was a better salesman than me. And when I was having my original talks with my mentor, I was like, Grant, I want to be a 90 D like my dad. I want to be, he, and he doesn't understand mindset and doesn't do this type of work. And you know what he said? He said, Sean, you were born this way and programmed by the time you're eight years old, you'll never change it. Just accept who you are, hire good people to do the things you can't do. Well, since finding Bob and I say, I'm assertive, I'm direct every single day. I've retaken the disc a few times. She still thinks I'm cute when I think I'm gonna serve because she's off she's a hundred and if I get to a 60 I'm still not assertive compared to her but I'm way more assertive and direct today from saying every single day I am assertive I am direct and because the mind will believe anything guess what it believes me and once it believes you instead of you fighting your 95% now your 95% is pushing you hey Sean you've been saying you're assertive this guy's trying to mull you over right now you better push back. Like to me, that's the, you know, Bob Prodry used to call it upside down, mind to heart, inside out to the outside. We don't create from the outside in. And most of those are programmed, especially in, sorry, I'm talking too much. No, go right ahead. In the construction world, we are taught to build it, to do it on the outside. But like right now in our masterminds, we create the power trifecta, better finances, better health and wellness, better relationships. And everybody tries to build relationships with the other person, the money in the bank account, by doing the work. The healthy body, by doing the gym, we're now taking the pillar of the shot, right? But that's a reflection of what's inside of you. And the analogy I use for this is, you know, this morning, if I was brushing my teeth and I got toothpaste on my shirt and I saw it in the mirror, would you rub the mirror, Tommy? No. You wouldn't rub the mirror. You would change the shirt. Yeah. And yet, all of us, all day, every day, see a reflection of our belief about ourselves in our bank account, see the reflection of ourself in our relationships, see the reflection in what we look like and how we act and we don't change the shirt we try and fix it on the outside an inner blueprint and the way that bob taught me to approach the mind is you have to build the program and you do it through the rituals of saying the big goal every day out loud saying the affirmations we won talk about today but the power of writing it down oh yeah writing affirmations there really writing not writing not typing in a Google Doc Not typing on your phone like pen to paper old school get because your mind can focus on anything else but the pen and paper. You can't write a sentence and think about everything else you have to do. It creates extreme focus, right? Yeah, it does. Yeah. Well, and if we go back to that where you said I'm a long, well, the walker, right? You said you're a walker. And that repetition, repetition, repetition. So our mind is programmed only one of two ways. There's only two ways that our mind is programmed through traumatic event or an emotional event. It could be trauma, it could be great, you know, just an emotional event or spaced repetition of thought. Doing the same thing over and over and over and over. And that's why affirmations are so powerful, right? That's how you see changes when people do the things over and over and over. And then all of a sudden they're a new person, but not a new person. They've just reprogrammed their mind. They've reprogrammed neural pathways. and that's it it's simple right but most people won't do it most people don't do it and it's funny like especially with men I'll say you know what you need to work on your self-image you need to say some positive affirmations in the mirror I'm not gonna look in the mirror and say I'm beautiful well all day you're negatively affirming yourself that you're ugly you're a piece of shit like people negatively do affirmations automatically and yet they're not willing to take five minutes to say some positive ones it's it's it's it's the potential of my work and it's the most frustrating thing in the world you have somebody sitting across from you at a table telling you how broke they're telling you how their wife won't touch them and it's like bro you can fix this from the inside out and i'm saying no i can't that sounds too hard i'm just gonna keep doing what i'm doing you you know it's interesting i just when you said assertive and direct yeah i got this thought because i had a couple guys i work with in the private equity and they're like let's face it tommy mellow you're non-confrontational and i looked at them and i said if you're confrontational I never want to be like that because I don't have to be. No. I said, number one is I want feedback, but I watch these people and it's, I see the opposite spectrum. Now could I be more in this, but I'm not, I don't, I don't ever get mowed over. Yeah. Like I have ways to come from, like, listen, you have no idea the wrath of my confrontation, but only three to five people hear it. because if i was that way with the 1300 people that i work with and every single time nobody would work for it no no and i don't look up to that i don't look up to the it's almost like a egomaniac psychopath yeah yeah and i'm like but you're a narcissist and not about the people i was with but i look at those people then they go that you only give constructive feedback but you never give yourself any i'm my own worst enemy i'm always like i could be better at this i need to work on this and who do i what do i do i hire people and i hire the best i'm good buddies with robert chardini he wrote the book influence yeah and the dude's a wizard i mean he's 80 years old he's beat a lot of things he's beating cancer right now and i i don't know why but everybody says yes to me but i they say i just know that if i teach you this stuff you're going to use it you're going to do it when again people that are used to trying to teach people stuff and they want to implement it it's really refreshing to get in the room with people that'll actually do it that's Well, then, you know, what I've always learned is I want your legacy to live. I'll always give you credit on every stage. This is not my own. Like, I'm never going to say this is my, and you gave credit to so many people. Paul Proctor, Jack, like everybody that's ever taught me, you know, in personal development, they say none of it's original. Like Napoleon Hill in Thinking Grow Rich is kind of the original source for a lot of material, but I still give it. Like, I'm the same way. It's like, you know, if somebody gives you some. Dale Carnegie. Yeah. I go back to him all the time. Yes. No, it's so much fun. And I love, like, I really want to work with you guys and learn how to personally profile a little bit. And not because I only need to hire winners, but because what if I could pull the best out of people? That's it. I mean, I did a call yesterday with a young sales rep who's got a good profile, a DC. The Cs are tough. They can be great. They can be. They can be. DIs are what most people lean towards. But if you get a higher D and a mid C, one, they're going to be better with paperwork. But they have that assertiveness. but that doesn't matter and then this kid has like an 80 out of 100 social some mother Teresa and before he started this job for this roofing company he was working in ministry work and doing non-profit and so I'm not giving up on him and his owner's not his owner paid to have him my program and we looked at his money that's called the utilitarian it's like a 40 out of 100 which means he doesn't value time and he doesn't value money but what does that really means he doesn't value himself. And within her blueprint, I can take somebody who has good behavior. And I mean, Kaylin is a perfect example. She is a hundred D. She's like what an ADI perfect salesperson. Her utilitarian was, was like, was it 30? It was low. When I met her, she was going through a divorce. She was a single mom working five jobs. And in Salt Lake city, she was driving all over hell's half acre. And I'm like 80 utilitarian. I do value time and money. Even when I beat myself up, I still valued. And I'm like, babe, like, can we like create some order this day instead of you going from Bountiful to Draper to out here? So I had her start working on her belief about money and a belief about herself. And she is very utilitarian now. Like she's a walking testimonial for inner blueprint of here's somebody who was powerful, but didn't value themselves and didn't value their time. And now she does. Do you, you know, I talk about my six F's. Like this is, my next book's going to be all about like family and friends, faith, fitness, finance, future self, and fun. And I might've missed one, but, um, most billionaires I meet are not happy people. Yeah. They're crying in their Ferraris. They're literally never fulfilled. And my mom has asked me before, but I'm always like, the reason I have this house is it's me and my fiance never been married before no kids she's never been married she's a lot younger uh is this is full tonight there's a lot of good people here yeah it's filled tomorrow it's filled Saturday and Sunday and it's filled most of the days of the week and I like to be around people I was alone a lot as a kid and I don't we didn't buy this house to say look at us we bought this house because we wanted to share memories and moments and then build relationships. And I think that's the most important thing. Oh, 100%. And I do appreciate the fun tickets. Yeah. And time is the most important thing on the planet. And I can't wait to be a father. I can't wait for her to be a mother. It's the best journey, man. I just know. Yeah, it is. Like, I don't want... You're already a good man. The second you hold that baby, you want to be a better man. It's like, oh my gosh. The days are long, the years are shorter. Yes. I'm ready to go, man. The nights are even longer. This is a good one to hit in, though, because you do meet a lot of wealthy people that have a lot on the outside and because they didn't have it on the inside they worked really hard to try to self-validate on the outside it's a little bit my story my rags to riches was not working on my paradigms from my i mean your dad my dad left me twice by the time i was five and we left the second time he left my mom pregnant it was like literally she was in the hospital i had my little sister and so that gave me emotional event oh yeah there must be something wrong with me i'm not lovable why would my dad leave and then my mom's single scarcity. You know, my mom actually would always tell me, Sean, you have wine taste on a beer budget kid. And I'm like, okay, I just want to pair with Nikes, mom. But through life, even the best of us, you're always told you could do better. You're always told you could do better. In school, you could, even if you got A's, now they want kids to get like A pluses and shit and get college credit. 4.3. Like I'm like, they broke the scale. But what the subconscious mind hears is I'm not enough. And so when you meet somebody that's wealthy, they've tried to build wealth to prove to themselves that they're enough and you can't build it on the outside. I'm a firsthand example of that. And so, and these are three affirmations if a listener takes and it sounds cheesy, but I say it every day and I encourage people to say it, I'm enough, I'm always enough and I've always been enough. And if you build the self-love and the confidence and the wealth on the inside, it's still cool to have cool shit, but it matters less because you know you know we have another saying I'm not a human doing I'm a human being I learned that from mr. Jack Canfield the author chicken soup for the soul right now he's like your program to do do do do and you look in the home services we got a bunch of people that are action takers but if you're just action taken and you build a business you have all this cool shit they have a hard time retiring because they don't know what to do and so the process of inner blueprint is looming to be more and then to learn and to be enough without the stuff you're still going to work hard like tell me you're never going to stop being no yeah that's interesting because you talk like i've met gina wickman i've had one on the podcast oh cool and he goes we are an eos company he goes tommy um i sold the eos i i own 13 and a half percent and he goes i've got more money than most people i know yet i woke up with this emptiness and this void that's where this isn't that where shine came from his book yeah shine is all about this shine is like kind of his story of inner blueprint man that's exactly it and i know so many people that tie their identity up see me i'm like i'm gonna stay busy but i never want to lose like the minute you reach a certain age and ai is going to fix this in the next 10 years but you reach a certain age and you're like it starts to go like if you don't exercise and you hit 72 and you get hurt and you don't get back into it right away like you're never going to be the same no so i'm like use your brain but a man's search for meaning right victor frankel is like i want to have meaning yes and a lot of that meaning is provided through work and help and accomplishment yes and i get accomplished a lot by shooting a better score on the golf course and by being a good dad but i like it and money's the byproduct of doing good stuff it's a way to keep score yeah i'm a scorekeeper yeah i'm like no you are a process scorekeeper yeah no it's it's interesting it's just it's just interesting to think though the people they they sell their company there's a guy that sold his company for three billion dollars that i know and i met him three years after and he said i'd give it all back to have my company back yeah but i'm like i got plans for the money dude i'm gonna be and i'm gonna be changing lives you know what I mean like that was his whole purpose right yeah and once he sold that and he didn't have purpose that's the deal this is what scares me about AI by the way is like my the founder of service Titan and I were talking in his office and he goes I just feel bad for my kids he goes because I got to come up I got to make it I'm like I came up from nothing I'm you know he's from Armenia and he goes my kids he's like number one they're gonna be I'm gonna help them but you know that's always the question yeah yeah and the second thing is ai is going to change everything we're not going to have to work if you work is going to be an option there will be universal income i mean it's happening well i'm trying to take out a word this because like and we have a diagram and obviously on a podcast it's hard to go into the diagram but it's basically ai is a really good thinker right it's good at putting things together it does think it but you know what it lacks emotion and the way our minds work is thought creates emotion emotion creates action and action creates result and most well it does but the the thing is it could replicate its machine learning so if it could hear everything it doesn't know the inner side but it could actually analyze a billion conversations at once but it can't create emotion but what it could do is it could have empathy because it could sound like empathy because all it's doing is repeating what it This is we're gonna go really deep on here, but so law of attraction will not be really empathetic It's not gonna know that it but it could say oh my gosh. I'm sorry your garage door broke We're the right company that you call today because it's learned that through exactly Yeah, but when it's mocking human behavior AI says that That's the thought yeah, there's no human heart and there's no vibration. No meaning there's no vibration. It's science There's no vibration. Yeah, like the human heart can be measured farther than the human thought. 100% agreed. That's why the best hotels hire people that actually say, I'm so glad you're here today. Because I can feel that. Yes. And you can't feel AI. It's analytical. AI is all based. Sorry, I don't want to go to wrap on this. No, no, no, no. It's interesting. I like these conversations because this is the real thing we're talking about in real life today. Like Tony Robbins has an AI coach and he can say all the words, but he doesn't get the energy. Have you listened to the Alex Hormelcy, Tony Robbins podcast? I listen to parts of it Here's what I love, the parts that I listen to, is when he said, Alex, he's like, you're not living. You're beating yourself up. He's being analytical, Alex, which is logical, practical suffering. And the fact is, is like, I looked and I listened to that and I go, man, you know what's crazy? People are like, do you know how to turn it off? And I'm like, you have no idea how to turn it off. Like I'm with my dogs, like my doggies. I'm like Huckleberry and Finn. I love that. And I'm like, I'm literally like, people are like, do you sleep? I'm like, eight hours a night minimum. They're like, what? I'm like, yeah, that's a priority. I'm like, dude, I'm going to get, now it's like the top priority. Yes, with longevity and yeah. Yeah, well, also like, I used to lie to myself because everybody did. I could do good on five and a half hours. It was like, it was almost like this narcissist. It was like, I could do great. That was me, literally to a T. and now I like my sleep is I am it's sacred. Yes. And I protect her sleep more because we'll get into the male female. But yeah, I'm an early riser. She's not. And she used to try to be an early riser. Like, stop it. Like, stop it. Just sleep. I was like, I only do a few hours. Well, Brie is a early go to sleep and a late riser. And women do need more sleep than men. She looked it up. She showed it to me. It is proven. She comes to keep me awake and I'm like at five or six a.m. sleeping in. And she's like at 11 or midnight. So when I first met her, I was like, I was single. I was going to bed at 9 o'clock, waking up at 4.30. And her and the girls get home from cheer practice at 10.30 at night. And I'm waiting up for her. I'm like, how's this going to work? But I've shifted. One thing, too, just think about this. Because we talk about the set points. The program we're all given is 65 as a retirement age. Statistically, insurance companies track this. When somebody retires, they end up retiring within a few years after that. So Bob Proctor was- They die. They die, yeah. Yeah, retire to the ground. They retire, retire. They retire life. I don't know this. This is like hearsay, but I've heard that the original 65 retirement age was said because that's when a worker is going to die and be a servant of you. That's retirement. It's like you work until you die. Bob Proctor was 86 when I met him and he taught me this concept and I adapted it. And anybody that works with me, I want you to say every single day, you're a happy, healthy, 100 years old. Some people have such a paradigm because I lost my mom at 63 to early onset Alzheimer's. I left my dad just a few years older than that. Neither one of them ever drank, ever smoked. It was lack of purpose in some of the mindset things going on. I missed out. No, I'm kidding. You're right. They did not enjoy the ride. They did not. I don know if you know that what my mantra taught me but I came up with that one I really enjoyed this Enjoy the ride That the thing Like literally I will say this is like Wolf of Wall Street I been rich I been poor I choose rich Every time But it's like, for me, it's like there's so much more because Jim Carrey, and I say this a lot, Jim Carrey said, I wish everybody was rich and everybody was famous. They realized that's not the answer. But here's the difference between me, is I didn't do this overnight. I didn't play Bitcoin. I didn't win the lottery. No, you. I came up one year after one year. your ass i think you deserve it and there's trials and losses it was like this but you know now it's like i know like when you know you know it's like i don't gamble i don't get i don't take huge risks i'm not like man we're gonna go and and one of my buddies said i said dude i like to put my eggs in a lot of baskets like most entrepreneurs yeah doing 80 things and he goes what if you put all your eggs in one basket it would overflow the one thing by gary keller and i said uh i'm gonna do that i'm gonna put all my eggs in one basket and let's see what happens and i so i came up with this phrase the hustler had to die for the leader to be born i can't hustle 100 i need to focus and i've got adhd like the most i'm not dyslexic but no but the fact is every successful entrepreneur has adhd of some level it's a superpower not a liability well if you got ashley and brie brie's my fiance as she's my ea super organized my calendar has look at the big ass calendar that be filled out right there oh everything is dialed and there's a file for everything i love people like that there's people that were i know so now it's all contained now i have everything's in a special drawer now me without them yeah but now i can do 20 i go way faster yeah and i think that people miss that piece and that's the problem that you guys deal with as entrepreneurs is i delegate if i could delegate going to the bathroom i would yeah so when you tell me hey i you to do this work i'm looking like hey can i actually do my affirmations like you know but these are things that you can't hire somebody to do your push-ups for you that's true the mind is a muscle and you what you need to do is you need to say the first if this is just my take on one thing i'll tell you guys yeah is the first thing we're going to do is get you guys a great person to delegate to and teach you how to delegate and we're going to own these hours of your calendar yeah because there's going to be distractions you're going to get sidetracked and you're going to say there's no time yes so here's what we're going to do we're going to give you the power back to you by giving you some time but you can't fill that time up like damn martel's like dude here's your problem tommy i buy back so much time for you i guess what happens is you felt so yeah no i'm gonna i'm gonna really i think we got to do some more we should do another podcast okay and we'll we'll go through some personality profiles we'll go through we'll actually do it in the office okay guys you can stay here if you want that's why we have this place and uh we'll go into the office and we'll go through a lot of the learnings because i think people that are listening need to really think about you know how would you have more success because my whole life now is who not how that's how to get the right people on the bus greatest book right now that is such a hot book ben hardy's a good buddy of mine you guys ever want to meet if you oh i'd love to hear me yes well and you said you're bringing a topic habits and i want to go to that time building thing. Sean, the way he does his 30 minutes a day is, he's an early riser. Like you said, he goes down in the sauna. He does his whole routine. 22 minutes, 170 degrees, cold plunge for three minutes. By the time that's done, I've done my meditation, my affirmation. And then one thing for listeners. So I, six years ago when I met her, I was still broken. And I'd learned through Bob Proctor's organization about this five minute gratitude meditation by an Austrian monk. It's called A Grateful Day. And there's now one by Sean Foyer called A Grateful Day because I love Brother David, but I've been sending people to his. But A Grateful Day, Tommy, he talks about drinkable water. He talks about the sun coming up. He talks about there's millions of people that don't have some of the things. Eight billion people, all of them would change place to be where I'm at. Right? And yet we worry about the stupid shit. So five minutes of gratitude, and that's part of our 30 minutes a day. And if you're listening to this and you don't do anything else, Listen to a grateful day every day for 30 days. Now, I did it for five years, and my life got so much better. And obviously, I was doing some of this other stuff. But I was using AI, and I was like, how did five minutes of daily gratitude make my life so good? And this is the science behind it. Five minutes of gratitude every day tells your central nervous system you're safe. And I was born in struggle. I had a delivery. My dad left. Most people you meet, they're chest breathing and they're ready to fight someone or run from someone. And to fight or flight. And five minutes of gratitude, you can't be grateful and think about drinkable water and think about your problems. So gratitude does make you more grateful. And it's funny, Tommy, because I had to dive on this because I'm like, Sean, you speak like last year I spoke at the James Hardy Summit. I dropped his bombs and it just didn't land. And I was thinking about the gratitude. Anybody I talk to tells me they're grateful. But 5% of them is grateful. 95% of them is filled with scarcity, not enoughness. If you're in scarcity, you're not grateful. You think there's more available, you think you're, you know what I mean? That's why I went to travel on, it's like, it's your central nervous system. Like five minutes of gratitude, and now I've taken it to the next level. Anybody that works with me, they're challenging their subconscious mind, so you get that uneasiness. So we have, I created my own grateful day, five minutes in the morning, and I've got a grateful night, six minutes, that tells your mind to let it go, to be a human being while you sleep, to let your subconscious mind repair. And you believe in sleep, right? This is designed to help people get better sleep. So as you're stretching your mind and thinking bigger and remembering, you create 11 minutes a day of this. Yeah. Well, you've heard the sky's the limit. Oh. Well, there's footprints on the moon. Allegedly. Allegedly. She's a conspiracy theorist. Hey, listen, I get it. I'm a truth finder. She's a fact finder, we call her. You know, this is amazing. I really, really enjoy you. You know, I don't normally call it energy. You guys call it the waves and all that stuff. It's energy. Like, I'm really into it. And like, there's 40 people outside waiting for us. Yeah. Yeah. So we better. No, well, I was just thinking, give me one book for each of you guys that changed your life. Minus the Bible. And Napoleon Hill. I was going to say, I can't not say Think and Grow Rich. I mean, Think and Grow Rich. I'm just going to say this. If you haven't read it, and Bob Proctor would always say it's not a book to be read. It's kind of like the Bible. You keep rereading it. You study it. Auto-suggestion. Napoleon wrote that in 1938 without the science to back it. We now have science to back it. So that's number one. Let me think of number two. Mine, it's a very small book. It's very easy to read. The Four Agreements. The Four Agreements. Yep. By Don Miguel Ruiz. I believe. What's that about? it's about the four agreements in your life it is a small it's like it's a it's a small book it's a small read but it you remember it gives you i know now that i'm on the spot right be impeccable with your word don't take anything personal and i'm on the spot so i can't think of the other two help me i'm drawing a blank too i have it on my desk no we should say the four agreements are amazing i can't think of them right now because i'm on the spot but the second i'm off the spot don't edit this out. We're authentic culture. Sometimes we forget shit. Four agreements. Be impactful with your word. Take nothing personal. There's something about accountability. Isn't that my phone not working? Thinking for which is my number one. Psycho-cybernetics by Maxwell Maltz. Plastic surgeon who would do literally plastic surgery and fix people on the outside. And it only worked some of the time because he's the first to figure out there's two self-images. And this goes along with inner blueprint, right? Like if somebody looks in the mirror and has body dysphoria, doesn't matter what they look like you can yeah now they're gonna keep wanting more hair plugs and still not love myself right yeah like you have to do the inside so it's like and that's a hard book to read anyone who's that's another book to be studied um simple books price pritchett u squared price pritchett price pritchett u squared that's it's like it's another like it's about quantum leaps in the mind just real quick if you don't read read it oh u squared oh no i got i got the book on the shelf yeah the fly story hey how many contractors are like the fly I got to get out the window. I got out the window. That's a quick, that's just a little, that's a little book. Yeah, the silver. It's a pamphlet. If you get the audio, it's less than 45 minutes. And that's, and the one other one, I'm going to show this one because a lot of people think and grow rich is a lot. Earl Nightingale. Yep. Has the condensed think and grow rich. Bob Proctor listened to that every day while he was building this flooring business, floor cleaning businesses on a portable record player in his car, bouncing along, skipping. But that's one to listen on repeat. And again, if you find good material, and this is not logical, you listen to it on repeat. Scripting... You don't need a lot of books. You need the same books a lot of times. You need the best material, yeah. And that is, you know, I say this humbly and confidently, Inner Blueprint is specifically designed. Every module is 15 minutes or less. That when listened on repeat, it interrupts your pattern thinking. And, you know, our titles of our modules, what do you want? What holds you back? Where's your mindset? How does your mind work? What are your superpowers? Who are you? These are all questions that interrupt. And if you listen to them on repeat, I have sales reps that listen to my module and track their closing rate. And just listening to the module increases their closing rate. I mean, it's good material. But anyway. I've got the four agreements. What are the four? Be impeccable with your word. There it is. Don't take anything personally. Don't make assumptions. Oh, you make an ass out of you and me. And always do your best. Do your best. Yeah. Oh, I was just talking about this with Rob Anderson. Okay, so if people want to get a hold of you guys, what's the best way to do that? Oh, what is the best way to do that? Our website? We have a website, seanfoyer.com. And by the way, Foyer is not like it's spelled or like it sounds. It's F-E-U-R-E-R. We're on social media. He's the only Sean Foyer. I'm the only Kate Foyer. I even asked the question. That is actually when I met him. I was like, please tell me how to say your name because I don't want to say it the way I think it's said. It doesn't mean leader. It means fire. It means fire. My background is from Switzerland and Foyer has got like some kind of French. It's a German Swiss name. It means fire. But there's only one Sean Foyer. So that's really cool when people go to look for us. And if you're listening to this and you're outside of the... So up till now, we've serviced only home improvement, home services type companies. I'm now licensing and certifying coaches. I've got a 30-year therapist that likes InterBlueprint better than some of the therapy practice. And so he's getting trained right now. And so we're actually opening up where we can help people outside of the home improvement business. I've got my other coach my good friend Matt Blanchard who if you ever meet him Tommy this guy got paralyzed at 2006 Wasn't wearing a seatbelt and rolled his truck going from southern Utah up north Jeez 15 years later He got to the point where he could take a few steps was gonna walk his only daughter down the aisle And he's driving from st. George Utah to Nevada and a drunk driver comes across the median Sage versus knocks his headlights out hits him head on he has a dash camera corner this he loses his legs for a second time most positive happiest i mean maddie b is is just a ball of sunshine and he's now he's been speaking for years and he could light people up for 15 minutes or an hour but he didn't have the tools to help him and he's been studying their blueprint with me and so he's now starting to coach us so just a plug if you're listening as you're thinking well these guys only work with contractors yeah me and caitlin are dedicated to contractors but we're starting to license this really good materials for outside the space so reach out to us for a conversation anyway we love it yeah and finally we we talk about a lot of stuff I'll let each of you give us some final some final words to close us out ooh oh wow we talked about AI and how it could take over right but AI is all about the strive for perfection and humans don't need perfection they need connection and that will be our saving grace and that is actually what we all need and so that would be my final word I like that whenever we're ready to do that it's great I'm drawing a blank. I always have one more thing to say. Well, what could be a lasting thing? What did we miss that I want? We didn't dive into the knowing. What about being painfully positive? You know, it's funny. The gentleman that called me that is outside in your yard right now. Kyle Erdman. Kyle and Becca. They're longtime friends of mine and clients of mine. And he worked with me when I was working for CCN and I was a sales trainer and I hadn't dove deep. And he called me a couple of years after I started this mindset work. and he was asking me sales questions. I'm a sales trainer, actually. I know process really well. And so he's asking me questions and we're talking and he literally stopped me, taught me. He goes, wait a second. He goes, what's different? I go, what do you mean what's different? He said, dude, he goes, you've always been positive, but God, he goes, you're like painfully positive right now. It's like, it's like coming at me. So painfully positive is just what happens when you remove the limiting beliefs, the bullshit that isn't true and isn't yours and you find who you truly are and you're actually brave enough to show up authentically that way. That's painfully positive. and the other thing too is life's not filled with positivity you know I go back you know I have a mantra enjoy the ride which is about enjoying the ups and the downs and I developed it as I became painfully positive as I was losing my forever young mom at 63 years old early onset Alzheimer's is one of the most dimension in general is one of those challenging things I mean her body was perfectly healthy not a thing wrong with her and she just started losing her mind and I was divorced, broke, and living in her and my dad's basement. And every morning I'd wake up and go work in my office and I'd hear her fight with my dad because she didn't know who he was. She wouldn't remember. And thank God she always remembered me. But it was in those moments, I was like, I just wanted to cry. I just wanted to give up, right? And I was like, okay, you know, some of those days I went to freaking McDonald's and got a McFlurry to find a piece of joy. But it was like, I got to learn. And so I went to gratitude. And I was like, you know what? if I was still in my past life, married, running a company, I wouldn't be here right now. And I was there for the whole six months up until she left, and I could get off a call, I could run upstairs, I could reintroduce her to my dad. So to me, painfully positive, enjoy the ride is, we're going to go through good times, we're going to go through challenging, and happiness is a choice. A happy life is just a string of happy moments, and I can choose to be happier, even in the most difficult ones. And again, I've been, what do they call me, a spiritual bypasser, who's got toxic positivity. I'm like, fuck you. Sorry. Fuck you. No, I've felt some of the hardest pains a human being, but I'm not going to let it define me. I'm going to let it, you know, I always say my heart's been shredded and it gets stronger like my biceps do. Yeah. So now it's just really strong. That's it. I like it. Last words. That was great. Thank you guys for coming on. Hey, thanks for having us here. It's so cool to be here in your space doing this, man. That was great. All right, guys, listen, go check them out. I'm going to get a podcast part two. They're going to be working with me. So awesome. Hey there. Thanks for tuning into the podcast today. Before I let you go, I want to let everybody know that Elevate is out and ready to buy. I can share with you how I attracted a winning team of over 700 employees in over 20 States. The insights in this book are powerful and can be applied to any business or organization. It's a real game changer for anyone looking to build and develop a high performing team like over here at a one garage door service. So if you want to learn the secrets to help me transfer my team from stealing the toilet paper to a group of 700 plus employees rowing in the same direction, head over to elevateandwin.com forward slash podcast and grab a copy of the book. Thanks again for listening, and we'll catch up with you next time on the podcast.